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mFilterIt

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41 reviews
  • 3 profiles
  • 6 categories
Average star rating
4.4
Serving customers since
2015
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mFilterIt

39 reviews

mFilterIt is your trusted partner in protecting digital ad investments from the rising threat of ad fraud and brand safety, across every channel and stage of the funnel. Our proprietary solutions deliver full-funnel validation and source-level transparency, helping brands eliminate wasted spend and boost performance. From impressions to conversions, we detect and flag ad fraud across Google, Meta, affiliate networks, programmatic, OTT, and CTV. Unlike surface-level tools, mFilterIt provides deep post-bid analysis to uncover both basic and sophisticated fraud tactics. Whether it’s bots, fake installs, or low-quality traffic, we give you the clarity to act and optimize results, ensure media quality, and secure your advertising with precision.

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Brand Protection Suite

2 reviews

mFilterIt’s Brand Hygiene Protection solution ensures brand equity at least cost by keeping a detailed eye across digital space using open-source intelligence. The powerful deep penetrating algorithms report any brand deviations in real-time. Our impregnable shields protect the web and app assets of a brand to enforce brand integrity. The tools ensure campaigns run in compliance with brand guidelines across the digital media landscape. • Brand Safety Monitoring – Protect your Brand reputation by keeping your assets away from high-risk digital content for both app & web. The dropdown will have these (Unsafe media content placement, Incent Fraud, Keyword Bidding Fraud, Coupon & Fake Offers Fraud) • Brand Infringement Monitoring - Our tailored and evolving solutions help prevent revenue loss and brand abuse by identifying and eliminating digital infringements and counterfeiting. The dropdown will have these (Fake sites, APK Copycat Apps, ATO, Fake Customer Interaction, Pirated Content)

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Ecommerce Competitive Intelligence

0 reviews

Our Ecommerce Competitive Intelligence solution scans marketplaces to understand your Brand’s standing by conducting need-gap analysis across your product and competition. We provide reliable and real-time market intelligence and offer intuitive dashboards for cross- department action. Our innovative solution enables you to map the Ecommerce landscape to enhance market share by providing customizable, accurate and up-to-date insights showcased in our action-oriented data visualization dashboards for seamless decision making.

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mFilterIt Reviews

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Harneet B.
HB
Harneet B.
CMO at 1000Farmacie.it | Angel Investor | IIM Raipur
08/07/2026
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review

A trusted fraud-prevention partner since 2018, measurable ROI and exceptional Fraud Protection

We've partnered with mFilterIt since 2018, and the experience has consistently been exceptional. Their AI-driven, real-time fraud detection and transaction-level validation identified significant invalid traffic across our marketing ecosystem, over 9% of affiliate traffic and up to 16% across all channels, spanning bot traffic, cookie stuffing, VPN/proxy abuse, and misattribution. Their 60+ GIVT/SIVT validation checks covered 5.7M+ paid channel visits and 116K+ orders for us, blocking over 0.5M invalid visits. Integration was seamless, their automated blacklisting APIs plugged directly into our ad managers, enabling real-time blocking of 300+ fraudulent sources across Google, Meta, and affiliates without disrupting our existing tracking stack. The omnichannel dashboard is clean and intuitive, giving full-funnel transparency with channel-level drill-downs that even non-technical team members can act on. Detection runs in real time with no latency impact on campaigns, and protection continuously adapts as fraud patterns evolve. Beyond the technology, the partnership stands out. Onboarding was structured and fast, and the team has shown deep expertise, ownership, and genuine commitment to customer success. We've worked closely with Jyoti Kalra, Jagmeet Singh, Amit Kumar, and the wider leadership under Amit Relan and Vipin Kumar, every engagement has been smooth and impactful.
Verified User in Online Media
AO
Verified User in Online Media
08/05/2026
Validated Reviewer
Review source: G2 invite

Streamlined Affiliate Workflows, but Needs Better Fraud and Site ID Controls

It makes the workflow easier specially when working with affiliates
Verified User in Leisure, Travel & Tourism
AL
Verified User in Leisure, Travel & Tourism
08/03/2026
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review

Clear, Well-Labeled Dashboard, but Buggy Filters That Keep Resetting

the dashboard was easy to understand and the labeling was correct.

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HQ Location:
Gurgaon , IN

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What is mFilterIt?

mFilterIt is the trusted partner for safeguarding digital performance, reputation, and revenue across every touchpoint. Our AI-powered suite spans ad traffic validation, brand protection, brand safety, affiliate monitoring, and digital commerce intelligence- delivering full-funnel visibility, source-level transparency, and actionable insights. We secure brands across Google, Meta, programmatic, affiliate, app, and web ecosystems. With advanced analytics, behavioral intelligence, OSINT-led threat detection, heuristic models, and continuous monitoring, mFilterIt helps brands maintain integrity, protect their digital assets, ensure compliance, and elevate marketing and commerce outcomes with confidence.

Details

Year Founded
2015