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Best Enterprise Digital Advertising Intelligence Software

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Products classified in the overall Digital Advertising Intelligence category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Digital Advertising Intelligence to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Digital Advertising Intelligence category.

In addition to qualifying for inclusion in the Digital Advertising Intelligence Software category, to qualify for inclusion in the Enterprise Business Digital Advertising Intelligence Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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5 Listings in Enterprise Digital Advertising Intelligence Software Available

(1,016)4.5 out of 5
3rd Easiest To Use in Digital Advertising Intelligence software
View top Consulting Services for Similarweb
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketi

    Users
    • Account Executive
    • Account Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 42% Mid-Market
    • 34% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Similarweb is a digital intelligence platform that provides website traffic analytics, market trends, and competitor performance insights for marketing and business decisions.
    • Reviewers frequently mention the ease of use, detailed traffic breakdowns, audience metrics, and the ability to integrate with other systems as key benefits of Similarweb.
    • Users mentioned that data accuracy can be an issue, particularly for smaller or niche websites, and that some advanced features are only available on higher-priced plans.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Similarweb Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    60
    Competitor Analysis
    57
    Traffic Analysis
    52
    Insights
    49
    Competitor Insights
    46
    Cons
    Data Inaccuracy
    24
    Limited Features
    21
    Inaccurate Data
    19
    Limited Data Access
    18
    Limited Data
    17
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Similarweb features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 8.9
    8.7
    Quality of Support
    Average: 9.0
    7.9
    Ad Intelligence Reporting
    Average: 8.5
    7.9
    Ad Competitive Benchmarking
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2007
    HQ Location
    New York
    Twitter
    @SimilarWeb
    57,357 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,286 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketi

Users
  • Account Executive
  • Account Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 42% Mid-Market
  • 34% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Similarweb is a digital intelligence platform that provides website traffic analytics, market trends, and competitor performance insights for marketing and business decisions.
  • Reviewers frequently mention the ease of use, detailed traffic breakdowns, audience metrics, and the ability to integrate with other systems as key benefits of Similarweb.
  • Users mentioned that data accuracy can be an issue, particularly for smaller or niche websites, and that some advanced features are only available on higher-priced plans.
Similarweb Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
60
Competitor Analysis
57
Traffic Analysis
52
Insights
49
Competitor Insights
46
Cons
Data Inaccuracy
24
Limited Features
21
Inaccurate Data
19
Limited Data Access
18
Limited Data
17
Similarweb features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 8.9
8.7
Quality of Support
Average: 9.0
7.9
Ad Intelligence Reporting
Average: 8.5
7.9
Ad Competitive Benchmarking
Average: 8.2
Seller Details
Company Website
Year Founded
2007
HQ Location
New York
Twitter
@SimilarWeb
57,357 Twitter followers
LinkedIn® Page
www.linkedin.com
1,286 employees on LinkedIn®
(91)4.5 out of 5
8th Easiest To Use in Digital Advertising Intelligence software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Similarweb Search Intelligence is the most reliable and comprehensive solution for search marketers looking to grow their share of traffic. Built on the same competitive, market, and audience insights

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 46% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Similarweb Search Intelligence Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Competitor Analysis
    48
    Ease of Use
    34
    Traffic Analysis
    27
    Insights
    26
    Keyword Research
    24
    Cons
    Data Inaccuracy
    22
    Limited Features
    17
    Inaccurate Data
    13
    Expensive
    12
    Inaccuracy
    12
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Similarweb Search Intelligence features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.9
    8.8
    Quality of Support
    Average: 9.0
    7.8
    Ad Intelligence Reporting
    Average: 8.5
    7.5
    Ad Competitive Benchmarking
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2007
    HQ Location
    New York
    Twitter
    @SimilarWeb
    57,357 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,286 employees on LinkedIn®
    Ownership
    NYSE: SMWB
Product Description
How are these determined?Information
This description is provided by the seller.

Similarweb Search Intelligence is the most reliable and comprehensive solution for search marketers looking to grow their share of traffic. Built on the same competitive, market, and audience insights

Users
No information available
Industries
No information available
Market Segment
  • 46% Mid-Market
  • 27% Small-Business
Similarweb Search Intelligence Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Competitor Analysis
48
Ease of Use
34
Traffic Analysis
27
Insights
26
Keyword Research
24
Cons
Data Inaccuracy
22
Limited Features
17
Inaccurate Data
13
Expensive
12
Inaccuracy
12
Similarweb Search Intelligence features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.9
8.8
Quality of Support
Average: 9.0
7.8
Ad Intelligence Reporting
Average: 8.5
7.5
Ad Competitive Benchmarking
Average: 8.2
Seller Details
Year Founded
2007
HQ Location
New York
Twitter
@SimilarWeb
57,357 Twitter followers
LinkedIn® Page
www.linkedin.com
1,286 employees on LinkedIn®
Ownership
NYSE: SMWB

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(134)4.5 out of 5
9th Easiest To Use in Digital Advertising Intelligence software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MediaRadar's award-winning advertising intelligence solutions deliver timely cross-media insights that are targeted to those that are involved in the media selling, planning, or buying processes. Medi

    Users
    • Account Executive
    Industries
    • Marketing and Advertising
    • Publishing
    Market Segment
    • 55% Mid-Market
    • 27% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • MediaRadar features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 8.9
    9.2
    Quality of Support
    Average: 9.0
    8.1
    Ad Intelligence Reporting
    Average: 8.5
    8.3
    Ad Competitive Benchmarking
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2006
    HQ Location
    New York, NY
    Twitter
    @MediaRadar
    4,307 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    536 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MediaRadar's award-winning advertising intelligence solutions deliver timely cross-media insights that are targeted to those that are involved in the media selling, planning, or buying processes. Medi

Users
  • Account Executive
Industries
  • Marketing and Advertising
  • Publishing
Market Segment
  • 55% Mid-Market
  • 27% Small-Business
MediaRadar features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.9
9.2
Quality of Support
Average: 9.0
8.1
Ad Intelligence Reporting
Average: 8.5
8.3
Ad Competitive Benchmarking
Average: 8.2
Seller Details
Year Founded
2006
HQ Location
New York, NY
Twitter
@MediaRadar
4,307 Twitter followers
LinkedIn® Page
www.linkedin.com
536 employees on LinkedIn®
(346)4.3 out of 5
4th Easiest To Use in Digital Advertising Intelligence software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Pathmatics turns the world’s marketing data into actionable insights. Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their d

    Users
    • Account Executive
    • Assistant Strategist
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 48% Mid-Market
    • 40% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Pathmatics by Sensor Tower features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.9
    8.7
    Quality of Support
    Average: 9.0
    9.0
    Ad Intelligence Reporting
    Average: 8.5
    8.4
    Ad Competitive Benchmarking
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2011
    HQ Location
    Santa Monica, CA
    Twitter
    @Pathmatics
    3,412 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    16 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Pathmatics turns the world’s marketing data into actionable insights. Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their d

Users
  • Account Executive
  • Assistant Strategist
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 48% Mid-Market
  • 40% Enterprise
Pathmatics by Sensor Tower features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.9
8.7
Quality of Support
Average: 9.0
9.0
Ad Intelligence Reporting
Average: 8.5
8.4
Ad Competitive Benchmarking
Average: 8.2
Seller Details
Year Founded
2011
HQ Location
Santa Monica, CA
Twitter
@Pathmatics
3,412 Twitter followers
LinkedIn® Page
www.linkedin.com
16 employees on LinkedIn®
(142)4.3 out of 5
11th Easiest To Use in Digital Advertising Intelligence software
View top Consulting Services for Sensor Tower
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Sensor Tower is a global provider of digital intelligence solutions, empowering companies to understand consumer behavior and market performance across mobile apps, digital platforms, and gaming ecosy

    Users
    No information available
    Industries
    • Computer Games
    • Marketing and Advertising
    Market Segment
    • 47% Mid-Market
    • 31% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Sensor Tower features and usability ratings that predict user satisfaction
    8.4
    Has the product been a good partner in doing business?
    Average: 8.9
    8.6
    Quality of Support
    Average: 9.0
    7.5
    Ad Intelligence Reporting
    Average: 8.5
    7.8
    Ad Competitive Benchmarking
    Average: 8.2
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2013
    HQ Location
    San Francisco, California
    Twitter
    @SensorTower
    204,958 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    393 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Sensor Tower is a global provider of digital intelligence solutions, empowering companies to understand consumer behavior and market performance across mobile apps, digital platforms, and gaming ecosy

Users
No information available
Industries
  • Computer Games
  • Marketing and Advertising
Market Segment
  • 47% Mid-Market
  • 31% Small-Business
Sensor Tower features and usability ratings that predict user satisfaction
8.4
Has the product been a good partner in doing business?
Average: 8.9
8.6
Quality of Support
Average: 9.0
7.5
Ad Intelligence Reporting
Average: 8.5
7.8
Ad Competitive Benchmarking
Average: 8.2
Seller Details
Year Founded
2013
HQ Location
San Francisco, California
Twitter
@SensorTower
204,958 Twitter followers
LinkedIn® Page
www.linkedin.com
393 employees on LinkedIn®