# Voiro Reviews **Vendor:** Voiro Technologies **Category:** [Digital Advertising Intelligence Software](https://www.g2.com/categories/digital-advertising-intelligence) **Average Rating:** 4.3/5.0 **Total Reviews:** 16 ## About Voiro Voiro is an ad revenue management platform for retail media networks, media companies, and OTT platforms. We power the systems that monetisation teams rely on to plan, sell, deliver, and reconcile advertising revenue, all from a single, real-time source of truth. As retail media scales into one of the fastest-growing advertising channels, and media and OTT businesses face increasing pressure to grow direct revenue with transparency, Voiro provides the infrastructure needed to operate at speed, scale, and confidence. What Voiro Enables 1. Purpose-built for retail media and enterprise media operations Voiro connects seamlessly across ad servers, commerce systems, sales tools, finance platforms, and data warehouses, consolidating fragmented data into a unified view of inventory, campaigns, and revenue. This allows retail media networks and media businesses to manage high volumes of advertisers, SKUs, formats, and campaigns without increasing operational overhead. 2. Faster, aligned decision-making across revenue teams Voiro makes accurate, real-time revenue information accessible to Sales, Ad Operations, Finance, and Leadership — all within the same platform. With shared visibility across teams, organisations can respond quickly to demand signals, optimise pricing and delivery, and reduce friction between functions. The result is faster deal execution, smoother campaign operations, and clearer accountability across the monetisation lifecycle. 3. Complete revenue transparency — from booking to billing Voiro’s intelligent reconciliation engine delivers confidence in revenue at every stage. We reconcile revenue across direct and programmatic channels, accounting for delivery events, custom billing rules, and third-party data sources. This ensures consistent, accurate revenue reporting across dashboards, forecasts, and financial systems — without manual effort or errors. Trusted at scale across retail, digital & OTT Voiro is trusted by leading retail, digital, and OTT businesses globally, including Zee, Paytm, Flipkart, Myntra, MAF, and DStv. Our platform supports some of the largest advertising moments in the world — from major live sports and entertainment to high-velocity retail media events — handling thousands of campaigns, advertisers, and data points in real time. For over a decade, Voiro has been a core part of enterprise monetisation stacks, powering sales operations, campaign execution, revenue insights, and financial accuracy at scale. ## Voiro Pros & Cons **What users like:** - Users appreciate the **ease of use** in Voiro, finding it intuitive and seamless for quick integration. (3 reviews) - Users appreciate the **flexibility** of Voiro, which streamlines operations and enhances integration with third-party systems. (3 reviews) - Users value the **helpful customer support** of Voiro, ensuring a smooth and efficient experience across various operations. (3 reviews) - Users value the **seamless integration** capabilities of Voiro, enhancing collaboration across teams and tools. (3 reviews) - Users value Voiro for its **exceptional business support** , providing flexible solutions and expertise that enhance revenue operations. (2 reviews) - Data Management (2 reviews) - Intuitive (2 reviews) - Time-Saving (2 reviews) - Customer Support (1 reviews) - Customization (1 reviews) **What users dislike:** - Users find **limited customization** options challenging, as their specific needs may not align with Voiro's product roadmap. (2 reviews) - Users find the **time-consumption** concerning as tasks could be quicker and more automated to enhance efficiency. (2 reviews) - Users find the **lack of customization** in Voiro challenging, as it may not align with individual needs. (1 reviews) - Users feel there is a **lack of information** which limits their autonomy and reliance on support teams for tasks. (1 reviews) - Users find the **onboarding process complicated** , with limited availability of trainers hindering smooth implementation. (1 reviews) - Not User-Friendly (1 reviews) - Users express concerns about **poor customer support** , which hinders their ability to manage tasks independently. (1 reviews) ## Voiro Reviews ### 1. Bridgegate no code integration **Rating:** 5.0/5.0 stars **Reviewed by:** Tamara W. | Senior Director – Enterprise Cloud Infrastructure & Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2025 **What do you like best about Voiro?** No code and plug and play integration features truly streamline the ramp up time for delivery and testing. **What do you dislike about Voiro?** N/A. Great company coupled with innovative technology and interoperability solutions. **What problems is Voiro solving and how is that benefiting you?** EHR and HIE streamlined interop solution offerings for our clients ### 2. Reliable & Robust Order Management System / CRM - Powered by a Great Team **Rating:** 3.5/5.0 stars **Reviewed by:** Sarthak B. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 29, 2023 **What do you like best about Voiro?** Voiro has been an invaluable partner for us in recent years, seamlessly managing our order management system and revenue reporting during mission-critical sports and entertainment events such as the IPL, Cricket World Cup, and more. Regardless of the complexities of our queries or customization requests, the team has consistently demonstrated flexibility, accommodation, and provided effective solutions. This assistance has been instrumental in streamlining the organization's revenue operations and fostering a data-driven approach to business. What truly sets Voiro apart is their profound understanding of the nuances within the video streaming advertising business landscape. The backbone of Voiro lies in its incredible team, always available to guide and assist using their expertise and experience. **What do you dislike about Voiro?** For complex video streaming businesses such ours, the platform could offer more modularity to the business teams. This will not only reduce dependancy on the support teams but also reduce the TAT on various smaller tasks which can be managed by clients themselves. **What problems is Voiro solving and how is that benefiting you?** We are using Voiro as our Order Management System. It is our one stop solution for the Ads Business team ### 3. Efficient CRM Tool that is fast, easy and sustainable for Sales Teams **Rating:** 4.0/5.0 stars **Reviewed by:** Jabulile P. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2023 **What do you like best about Voiro?** I enjoy the fact that as a Sales person, I spend minimal time populating and updating the tool. It is fast, effortless and easy to learn. The customer support team is very responsive and assit with no need for multiple follow-ups. All the imputs are direct and starightforward, making it easy to work with. **What do you dislike about Voiro?** No dislikes - just a few internal additions that I think ourcompany could add to make the information that we imput clearer and cut down on internal back and forths. **What problems is Voiro solving and how is that benefiting you?** Our internal briefing system is far smoother with less back and forths. All the information that out internal team needs is communicated and packaged clearly for the adops team making our ways of working processes much more efectient. ### 4. Drives Efficiency, Integration and Manpower optimization **Rating:** 4.5/5.0 stars **Reviewed by:** Akansha R. | Deputy Director - Monetization Operations Head , Enterprise (> 1000 emp.) **Reviewed Date:** December 25, 2023 **What do you like best about Voiro?** Voiro has offered us top notch customization to serve our business needs. The way Voiro team has taken our business requirements and turned it into a seamless product is commendable. We have been able to centralise various functions through Voiro effectively. Kudos to the team for their great work and dedication to the client. **What do you dislike about Voiro?** Time taken to deliver pre-defined milsetones could be a little better. **What problems is Voiro solving and how is that benefiting you?** Voiro is helping us centralise activities for all major functions of the business (supply, demand, ops and billing). It has ensured we have a single source action and information centre to drive business metrics and support scale up. Our goal of moving away from multiple manual processes has been fulfilled through Voiro. Through this functional integration, it has drastically reduced the scope of manual error at all touchpoints and is starting to bring long term efficiency for the business. ### 5. Providing a good and a robust CRM solution **Rating:** 5.0/5.0 stars **Reviewed by:** Rohitanshu R. | Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2023 **What do you like best about Voiro?** Effective downtime in the working Manpower since migrating to this tool. **What do you dislike about Voiro?** There is no dislikes as such. Since this is a new tool for us there are minor bugs or issues which are reolved on time. **What problems is Voiro solving and how is that benefiting you?** Previously we used to use different Google sheets for our day to day work, which includes lots of manual work and also there were chance of manual error. Since migrating to Voiro all the things are at one place and very less manual intervention by users so the chances of error has reduced. ### 6. Voiro product experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2023 **What do you like best about Voiro?** User friendly and ease of integration between Adservers and different applications **What do you dislike about Voiro?** Time to customise client specific features / requirements **What problems is Voiro solving and how is that benefiting you?** Voiro is benefiting us in streamlining sales workflows and pushing campaign to multiple Ad servers ### 7. Very flxible CRM and AD Manager Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Sivakumar J. | Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2023 **What do you like best about Voiro?** Analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer relationships. Very flexible in terms of integration with 3rd party systems and tools. A single system to work on combining the Sales and the Ad ops team together in a single workflow. **What do you dislike about Voiro?** This is a CRM and AD Management Product and customizing some of the features to the individual customer needs is a challenge as it may not be in Voiro's product roadmap. **What problems is Voiro solving and how is that benefiting you?** A single system to work on combining the Sales and the Ad ops team together in a single workflow. ### 8. A place where Data problem is solved smoothly **Rating:** 4.0/5.0 stars **Reviewed by:** Sanjil S. | Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2023 **What do you like best about Voiro?** It helps you with the flexibilty and provides data which is important for leadership team to make/take decision. It also helps for Revenue Reconciliation. It makes our lives easier and also saves time. **What do you dislike about Voiro?** It should be more automated as should resolve some more manual work. It should be little more quick than it is right now. **What problems is Voiro solving and how is that benefiting you?** It is gathering data that we need at one place. It helps us achieve automation process, which make our life better. ### 9. Voiro a modern way to navigate through revenue analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Vineet S. | Data Scientist 3, Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2023 **What do you like best about Voiro?** Easy to use and intuitive Integration is fairly easy as well **What do you dislike about Voiro?** Onboarding is slightly complicated and trainers are on short supply **What problems is Voiro solving and how is that benefiting you?** Giving us a wholesome view of our marketing pends and ROI ### 10. Good CRM tool **Rating:** 4.5/5.0 stars **Reviewed by:** Anish N. | Associate director, Mid-Market (51-1000 emp.) **Reviewed Date:** December 26, 2022 **What do you like best about Voiro?** Using Voiro has helped simplify our workflows, made our business faster and given us easy access to data. Overall, Voiro has helped my team coordinate better and run our business faster and more effectively. **What do you dislike about Voiro?** While the product has great functionality, some custom reporting requires Voiro's team's help and intervention **What problems is Voiro solving and how is that benefiting you?** Voiro gives us a single window to manage our ad sales and operations, with easy workflows. Voiro's capabilities help us achieve automation of several parts of our workflow ### 11. A problem solving platform **Rating:** 4.0/5.0 stars **Reviewed by:** Musarrat N. | Client success and media operation **Reviewed Date:** December 09, 2022 **What do you like best about Voiro?** Voiro has helped businesses a long way in streamlining the revenue process with logic and gives the flexibility of changing workflow as and when required. **What do you dislike about Voiro?** Being a user of Voiro, I feel that the system should give us more automation of the processes so that human errors are reduced. **What problems is Voiro solving and how is that benefiting you?** Daily reports and dashboards monthly/weekly viewed by leadership are what everyone looks for. Voiro solving has reduced our load and efforts behind the reports. ### 12. Partnership that helped to know our business health better and grow multi fold **Rating:** 4.0/5.0 stars **Reviewed by:** Satish S. | Associate Vice President - Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2021 **What do you like best about Voiro?** Daily revenue data show how business is shaping up, which is essential for the leadership team to make a business decision. What is booked, what is delivered and pending delivery. Risk reports and revenue reconciliation. Together these two features save Voot several person-days each month. Risk reports are mainly very detailed and highlight the exact revenue loss. Getting these alerts daily in our inbox helps us identify our revenue at risk and take timely corrective measures. **What do you dislike about Voiro?** Some relatively small requests like adding or removing user access require us to talk to support. **Recommendations to others considering Voiro:** Voiro has helped us in many ways where our ad-tech stack has lagged. They have made the relevant data accessible, they have reduced the bulk of effort and redundancy for many smaller tasks. Voiro's automated mailers and alerts help us tremendously to track business health. It can be challenging to implement, but we cannot imagine working without Voiro's suite. **What problems is Voiro solving and how is that benefiting you?** 1. Timely reports and alerts let us identify revenue risks a lot sooner, mitigating potential P&L impacts 2. Voiro's clean data helps our finance bill faster. 3. The snapshot reports give us a clear picture of business health in real-time 4. Voiro's new UI makes it very easy to compare all our different advertisers and indirect partners and prioritize our inventory ### 13. Great Product - highly recommend! **Rating:** 4.5/5.0 stars **Reviewed by:** Ahona S. | Manager, Digital Sales Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2022 **What do you like best about Voiro?** As one of India’s largest media businesses, Voiro has helped us manage large-scale ad operations extremely efficiently. The product handles complex business-critical events and provides our teams with all the data and insights that we need to make sure we are making the most revenue from our ad inventory. Voiro’s willingness to customize their product to our needs, and responsiveness in terms of processing custom data requirements has helped us run our business in a data-driven, digitized manner. The team, in particular, stands out - a small team filled with driven individuals who are willing to go over and above for their customer. **What do you dislike about Voiro?** Our business runs to extremely tight timelines. While Voiro is always responsive to our requests for customizations and changes, we feel that they could have been even quicker at times. **What problems is Voiro solving and how is that benefiting you?** For a business monetizing via advertising at any kind of scale or complexity, I would strongly recommend Voiro ### 14. A very good experience with Voiro **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** December 19, 2022 **What do you like best about Voiro?** User friendly. The entire UI is very user friendly **What do you dislike about Voiro?** Many more things can be incorporated. We are working to incorporate as many features possible **What problems is Voiro solving and how is that benefiting you?** Tracking campaign consumption ### 15. Voiro - Revenue Management **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2022 **What do you like best about Voiro?** With everything now on one system, our teams have found it easy to move away from these manual processes and streamline the way they work. This includes not just the usual sales-to-operations workflows, but other ancillary activities . Users can now do this on the system directly instead of having to work with several email threads. Voiro gives us the flexibility to imagine changes that will make our life easier, or save time. Their ability to customize their UI, reports and workflows is extremely valuable to us since we have a lot of ever-changing parts and it is critical for us to be able to react to these changes. **What do you dislike about Voiro?** Fully implementing Voiro has been challenging. We haven’t been able to achieve perfect data parity yet, but that is also because we have not yet completed integrations with all our inhouse ad servers. **What problems is Voiro solving and how is that benefiting you?** - Streamline workflows - Revenue Management - Implement Process Controls - Reporting ### 16. A comprehensive revenue management system **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** February 13, 2022 **What do you like best about Voiro?** Voiro automated a large part of Voot’s ad operations, making them generally more efficient. Their revenue reconciliation module saves our teams several man-days each month. In fact, prior to implementing Voiro, our teams used to spend as much of a week getting data ready to bill and invoice. With Voiro, that is now down to a couple of hours. On the reporting front, Voiro’s data (risk reports, for example) are incredibly detailed and point out areas of under-delivery and potential revenue loss. These reports made it possible for us to proactively take corrective action, with significant impact on revenue at risk. Voiro puts these insights front and center in their product, as well as their email reports that arrive in inboxes each morning. **What do you dislike about Voiro?** Small things, such as for example the lack of a comprehensive admin suite. We had to reach out to Voiro’s support for some smaller tasks like user addition. While the team is always responsive, I feel that these are tasks that we should have been able to handle ourselves via the product. **What problems is Voiro solving and how is that benefiting you?** For one, Voiro’s reports and data help us identify revenue risks a lot sooner, giving us enough time to take corrective action. Clean and accurate revenue data helps our finance teams bill much faster, bringing our billing cycles down from days to a couple of hours. Finally, Voiro is our go-to for us to get a clear picture of the state and health of our ad operations business. - [View Voiro pricing details and edition comparison](https://www.g2.com/products/voiro-technologies-voiro/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-01+01%3A38%3A47+-0500&secure%5Bsession_id%5D=f0558f81-e492-4a57-8830-b3d683af7b92&secure%5Btoken%5D=d6100f1f0b788d90d8f0959cb552fbc4f7c06dcca92726c737cb613b2a0ff9ae&format=llm_user) ## Voiro Features **Platform Insights** - Ad Creatives - Buying Strategies - Publisher Data - Advertising Spend - Websites and Social Channels - Device Insights - Ad Intelligence Reporting **Ad Serving & Management - Publisher Ad Server** - Real-Time Bidding (RTB) Support - Ad Delivery Optimization & Management - Ad Inventory Management - Dynamic Ad Placement - Ad Tag Management **Agentic AI - Digital Advertising Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform Additional Functionality** - Ad Competitive Benchmarking - Alerts **Targeting & Personalization - Publisher Ad Server** - Geo-Targeting - A/B Testing for Ads - Multi-Device & Cross-Platform Delivery - Audience Targeting - Frequency Capping - Contextual Targeting **Monetization & Reporting - Publisher Ad Server** - Header Bidding Support - Ad Revenue Share & Payout Management - Revenue Forecasting - Performance & Engagement Analytics **Agentic AI - Publisher Ad Server** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance ## Top Voiro Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,899 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,150 reviews) - [Pathmatics by Sensor Tower](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews) - 4.3/5.0 (319 reviews)