--- title: Numerator Insights Reviews meta_title: 'Numerator Insights Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 42 reviews by the users' company size, role or industry to find out how Numerator Insights works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 42 scale: '5' date_modified: '2026-06-24' parent_category: name: Retail url: https://www.g2.com/categories/retail --- # Numerator Insights Reviews **Vendor:** Numerator **Category:** [Retail Intelligence Software](https://www.g2.com/categories/retail-intelligence) **Average Rating:** 4.6/5.0 **Total Reviews:** 42 ## About Numerator Insights Numerator Insights provides manufacturers and retailers visibility into omnichannel consumer behaviors including brand and channel switching, household penetration, and shopper profiles within a user-friendly platform. Numerator Insights offers over 40 flexible reports to provide faster, deeper answers about consumer behavior, helping brands and retailers identify growth opportunities. Numerator Insights is powered by data from the Numerator OmniPanel, America’s largest, most representative consumer panel. The Numerator OmniPanel provides a holistic view of consumer behavior across channels, capturing more than 2 billion trips from 200,000 static panelists, and 2,500+ demographic, psychographic & media consumption attributes, collected from a single source. The Numerator OmniPanel provides unparalleled insights about omnichannel consumer behavior, as well as the attitudes and opinions that influence each trip. ## Numerator Insights Pros & Cons **What users dislike:** - Users find that some predefined reports require **improvement for better clarity** to enhance their understanding and usability. (1 reviews) - Users struggle with **inadequate reporting** , finding some predefined reports difficult to interpret and utilize effectively. (1 reviews) - Users find some predefined reports **difficult to understand** , leading to confusion in deriving actionable insights. (1 reviews) - Users find some **predefined reports hard to understand** , which complicates their analysis and usage of the insights. (1 reviews) ## Numerator Insights Reviews ### 1. Larger Sample Size, User-Friendly Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Insights?** I really like the ease of repeating reports on Numerator Insights, and the larger sample size of 200K is fantastic for my category. It's also very easy to set up, which is a big plus. **What do you dislike about Numerator Insights?** It's harder to create customer groups based on products than other platforms. I have to contact my Numerator support to have it done. **What problems is Numerator Insights solving and how is that benefiting you?** I use Numerator Insights for customer insights for Walmart support. It helps me understand where sales are going and coming from. I like the ease of repeating reports and the larger sample size, which is better for my category. ### 2. Actionable Market Data, But Limited Access and Only Quarterly Reporting **Rating:** 3.5/5.0 stars **Reviewed by:** Michael B. | Group Category Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Numerator Insights?** Numerator provided market data for both home improvement and cleaning product categories that were actionable & relevant. Both senior executives of the vendor organization as well as customer groups relied on Numerator data to influence strategy + assortment. **What do you dislike about Numerator Insights?** Limited access to vendor members and quarterly reporting only vs weekly insights. **What problems is Numerator Insights solving and how is that benefiting you?** Numerator provides market backed data to influence product assortment strategy by major customer bases in the US ### 3. Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Caroliegh F. | Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Numerator Insights?** Account support is unmatched compared to other vendors **What do you dislike about Numerator Insights?** I love everything. It’s hard to convince stakeholders of the investment price. **What problems is Numerator Insights solving and how is that benefiting you?** Helps define, and focus company strategy ### 4. Numerator insights **Rating:** 3.5/5.0 stars **Reviewed by:** Pawan P. | Senior Research Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** October 07, 2025 **What do you like best about Numerator Insights?** Lot of details available at product level like demographics psychographics etc **What do you dislike about Numerator Insights?** Some predefined reports are hard to understand **What problems is Numerator Insights solving and how is that benefiting you?** Increasing panel day by day ### 5. Limited insights but easy to use **Rating:** 3.5/5.0 stars **Reviewed by:** Laura S. | Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2024 **What do you like best about Numerator Insights?** Numerator insights are extremely easy to export, making it simple to take a graph or data point and embed it within your own deck. The graphics are clean and easy to comprehend. **What do you dislike about Numerator Insights?** Numerator insights can be limited in scope. There are specific time frames or topics I have looked for insights on and Numerator has not had them available. **What problems is Numerator Insights solving and how is that benefiting you?** I was trying to understand how comparatively big Prime Day was last year vs the other Prime Days like Prime Big Deals Day and Black Friday Cyber Monday. Numerator provided shopping stats on number of users that purchased as well as what types of items they were purchasing, and on which specific days. This is making it easier for me to show my clients the impact of their media buys surrounding these events. ### 6. An extraordinarily valuable resource **Rating:** 5.0/5.0 stars **Reviewed by:** Lawrence M. | Director of Strategy & Planning, National Accounts, Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Numerator Insights?** Numerator Insights has provided significant value to our organization by giving us a detailed look at the consumer who is purchasing our product - allowing us to see not only the POS data we have been accustomed to, but giving us a real peek into who is making those purchases and most importantly why. **What do you dislike about Numerator Insights?** Nothing at all - Numerator has been a pleasure to work with, and I have no negative feedback at all to share. We have been consistently pleased with the product. **What problems is Numerator Insights solving and how is that benefiting you?** It allows us to be forward-looking in our planning and evaluation of our business in a way that traditional POS data-only view we had been accustomed to would allow. ### 7. Numerator Review from Coca-Cola **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Numerator Insights?** I enjoy the real-time data, ability to capture a cross-channel view, and importantly getting data relevant to immediate consumption - which is crucial to our category and brands. The hands on nature of the platform also allows us the ability to drill down and answer an unlimited number of business questions that come our way. **What do you dislike about Numerator Insights?** While I like the self-service nature and flexibility of the platform - the templated approach is occasionally challenging. I have strong and curious analytically minded people on the team that really want the ability and flexibilty to create their own cross-tabs and filtering. **What problems is Numerator Insights solving and how is that benefiting you?** Understanding in-market acceptance and success of new product launches; understanding overlap of consumers' brand, category and channel shifting; tagging our proprietary category segments to dive deeper into their shopping behaviors. ### 8. Consumer Focused Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Rachel C. | Category Planner, Enterprise (> 1000 emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Numerator Insights?** Being able to customize reports specific to our customers to understand any white space opportunities. **What do you dislike about Numerator Insights?** There are a lot of add ons for additional reports / capabilities. Price can be quite high dependent on the category needed. **What problems is Numerator Insights solving and how is that benefiting you?** We are able to look at cross shopping behavior and areas where a consumer may be trading down given current economic conditions. ### 9. Manager of Marketing Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Michael M. | Marketing Analytics Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Numerator Insights?** the speed of delivery, the responsiveness of consultants, and the omnichannel view **What do you dislike about Numerator Insights?** The only dislike would be the lack of a source of truth, which sometimes causes a discrepancy in trends **What problems is Numerator Insights solving and how is that benefiting you?** the ability to understand how much we should be focusing our efforts online. We are also able to dive deeper into consumer behavior and attitudes than other retailers ### 10. Numerator Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Numerator Insights?** The partnership that Numerator provides is best in class.The Insights platform is easy to use and the ability to work with us on data to evolve the way that we consume and use data has been very helpful. **What do you dislike about Numerator Insights?** We are always pushing for more granularity and item level data. We are looking forward to expanding the sample. **What problems is Numerator Insights solving and how is that benefiting you?** Traffic and trip insights have helped us monitor how shoppers are returning to the marketing post covid. We are able to create custom segments to allow us to tap into specific groups and drive share. ### 11. Numerator data **Rating:** 5.0/5.0 stars **Reviewed by:** Deborah N. | Category leadership manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Numerator Insights?** Leakage trees for our convenience customers. We are able to see consumer trends for convenience consumers that were difficult to access previously **What do you dislike about Numerator Insights?** I wish it were easier to trend data and pull year ago comparisons without pulling so many reports. O **What problems is Numerator Insights solving and how is that benefiting you?** Helping our customer teams to support merchandising strategy for the category ### 12. Best tool to answer random questions quickly **Rating:** 5.0/5.0 stars **Reviewed by:** Danica D. | Shopper Insights Lead - Walmart, Enterprise (> 1000 emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Numerator Insights?** This tool is invaluable. I use it almost every day to answer any number of questions from retail & brand partners. So intuitive. **What do you dislike about Numerator Insights?** Just wish that it was all inclusive vs. paying per portion **What problems is Numerator Insights solving and how is that benefiting you?** It helps me answer questions quickly with more granularity ### 13. Great resource for all things Consumer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Numerator Insights?** Having all the breakouts for shopper profile and psychographics is incredibly helpful. Its a very easy platform to use. **What do you dislike about Numerator Insights?** Having more capabilities for the Smart User groups would be great to save time in creating people groups **What problems is Numerator Insights solving and how is that benefiting you?** We use the insights daily in looking at the SHopper Metrics report as well as the shopper profiles. We are in the pet industry, so having access to the premium people profiles is extremely helpful. ### 14. Numerator **Rating:** 4.5/5.0 stars **Reviewed by:** Mary H. | Manager, Consumer Insights, Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Numerator Insights?** I like being able to track data over time. Easy to export **What do you dislike about Numerator Insights?** Getting to item level (which is being fixed) **What problems is Numerator Insights solving and how is that benefiting you?** Being able to track performance over time. Compare HH Penetration with awareness and distribution ### 15. Great software, really easy to use, and great Collaboration **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Numerator Insights?** The ease of use of the platform, the ability to customize **What do you dislike about Numerator Insights?** Longer load times, unclear hierarchy at times **What problems is Numerator Insights solving and how is that benefiting you?** Leakage, brand source of volume, - ability to sell in new innovation with insights ### 16. Numerator Insights review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Numerator Insights?** Being able to get a broader understanding of my product's shopper. The best part is understanding leakage across retailers. **What do you dislike about Numerator Insights?** When digging into the product level, especially at a retailer level, there is often too low of a sample size. This makes it difficult to see the results I'm looking for. **What problems is Numerator Insights solving and how is that benefiting you?** They are closing the gaps on who the shopper is, and helping me bring better stories to the retailer. ### 17. Easy to use…panel intel **Rating:** 3.5/5.0 stars **Reviewed by:** Mark G. | Director - Category Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Numerator Insights?** Easy query manipulation and ability to see non traditional geos **What do you dislike about Numerator Insights?** UPC level data was issue. Issues getting to insight ar lower level **What problems is Numerator Insights solving and how is that benefiting you?** Market intel. Leakage across retailer. Indices by demos. ### 18. Great data. Just scratching the surface. **Rating:** 4.5/5.0 stars **Reviewed by:** Elaine Y. | Director, Consumer & Market Intelligence, Enterprise (> 1000 emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Numerator Insights?** Service team rocks. Quick pulses with consumer is great. **What do you dislike about Numerator Insights?** Sample coverage in tobacco/nicotine space is spotty. **What problems is Numerator Insights solving and how is that benefiting you?** Providing visibility to where our consumers are buying, why and why not. ### 19. Great depth of information **Rating:** 5.0/5.0 stars **Reviewed by:** Meghan S. | Member, Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Numerator Insights?** Love the access to the data and the richness of the panel base. **What do you dislike about Numerator Insights?** Tough to do trending over time. Requires multiple reports **What problems is Numerator Insights solving and how is that benefiting you?** Ability to follow consumers and households ### 20. Valuable data that drives sales results **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Numerator Insights?** Numerator data has helped us gain consumer insights about our brands, the category and how they interact with our customers. It's been helpful in creating a sales story with retailers. **What do you dislike about Numerator Insights?** For niche brands with focused/limited distribution, the sample size is not large enough to make conclusive insights and recommendations. **What problems is Numerator Insights solving and how is that benefiting you?** Gaining consumer insights to share with retailers ### 21. Numerator is amazing! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Numerator Insights?** Quick access to key panel KPIs and ability to get a granular view of demographics **What do you dislike about Numerator Insights?** Nothing I dislike. Just always looking for enhancements like the dashboard and more custom views! **What problems is Numerator Insights solving and how is that benefiting you?** Understanding consumer behaviors. We love using within Beauty and Wellbeing because we get a view of Beauty that we can't get in POS ### 22. Informative & driven driven visualization company **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Numerator Insights?** The customer engagements and all of the presentations from many large cpg companies as well as finance and startup companies. **What do you dislike about Numerator Insights?** Would like to know more specific on future product offerings from Numerator **What problems is Numerator Insights solving and how is that benefiting you?** Future demographics and how inflation is impacting various consumer categories. I am more productive & aware of the competitive landscape ### 23. Numerator Insights Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Numerator Insights?** Numerator Insights allows me to integrate consumer behavior into category heavy reviews with my retailers. **What do you dislike about Numerator Insights?** When I filter to a specific retailer, the panel base is usually low. **What problems is Numerator Insights solving and how is that benefiting you?** Numerator Insights allows me to demonstrate our brand equity through the data explorer to reinforce beliefs in our innovation. ### 24. Great content that is easy to access. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Numerator Insights?** Sample size has been great for our categories! **What do you dislike about Numerator Insights?** Having to run multiple reports to get year ago comparisons for many reports. Shopper metrics needs to have yago metrics for all measures! **What problems is Numerator Insights solving and how is that benefiting you?** Understanding leakage for our categories and helping us convey our value to retailers. ### 25. Numerator is a great insight tool for CPG storytelling **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food Production | Enterprise (> 1000 emp.) **Reviewed Date:** April 26, 2022 **What do you like best about Numerator Insights?** Highly responsive customer service and consultants who walk you through the easy to do yourself application. **What do you dislike about Numerator Insights?** Not applicable, the tool is great in its current form and I look forward to more features being added in the future **Recommendations to others considering Numerator Insights:** It is a must have tool that has replaced Nielsen consumer panel and is better that what we had earlier **What problems is Numerator Insights solving and how is that benefiting you?** Understanding consumer data on how they are moving across different channels and how many trips they are making with how many units are being bought in the trip ### 26. It’s a great tool to tap into ecomm trends and data for non-cooperator retailers! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food Production | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2022 **What do you like best about Numerator Insights?** Visibility to digital data not available from other competitors. **What do you dislike about Numerator Insights?** Inability to change attributes within a report without completely re-running it. No item level data. **What problems is Numerator Insights solving and how is that benefiting you?** Providing visibility to more retailers. ### 27. Helpful reports to better understand end consumers through shopping data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Numerator Insights?** I like the depth of the tool -- Numerator allows you to access with an immense granularity (whatever can't be reached through defaults can be reached through custom pulls) and help synthesize easy-to-read reports. **What do you dislike about Numerator Insights?** I dislike the limitations of the methodology, which may exist for all shopper data. I've struggled with issues of labeling (mislabeling = not capturing the correct SKU) and the occasional non-categorizations of products by type, form, or flavor. **What problems is Numerator Insights solving and how is that benefiting you?** Understanding the end consumer of various plant-based meat products, as well as animal-based meat products ### 28. Numerator Review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 30, 2021 **What do you like best about Numerator Insights?** It is very user friendly. I like that it sends reports to email. **What do you dislike about Numerator Insights?** I dislike that its not as detailed and you can only look at competitors we pay for. **Recommendations to others considering Numerator Insights:** Its great when looking at creative competitive versus more number insights. **What problems is Numerator Insights solving and how is that benefiting you?** looking at competitive reporting. we get to see other creatives which is helpful. ### 29. Numerator is an essential tool for effective insights today **Rating:** 5.0/5.0 stars **Reviewed by:** Jason R. | Shopper Insights Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 12, 2021 **What do you like best about Numerator Insights?** Numerator has the best coverage for the Convenience channel of any shopper panel out there. Coverage of large format channels like Walmart and Target is exceptional. Omnichannel views are getting better every day. **What do you dislike about Numerator Insights?** Ecomm and Click & Collect coverage is slim, but they are working to expand. I would like to see their panel size increase by another 25% to help increase coverage of smaller retailers and categories. **What problems is Numerator Insights solving and how is that benefiting you?** In my role, I must be an expert on the entire store, not just the category in which my company plays. The fact that I am able to study full store behaviors makes me a more effective consultant on shopper behavior both internally for my organization and when meeting with customers. ### 30. Amazing Comprehensive Panel of the Future **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** April 05, 2021 **What do you like best about Numerator Insights?** I love that Numerator has a self-serve platform that provides me instant insights as I need them and is more comprehensive including a picture of total store as well as the entire omni shopping journey (online and in-store). This is something I am not able to get from other panel providers. **What do you dislike about Numerator Insights?** The only downsides I have with Numerator are minimal and include opportunities to improve coding of products as well as the functionality of the tool for output purposes (excel and trending). **What problems is Numerator Insights solving and how is that benefiting you?** Numerator is helping us keep tabs on what shoppers are doing today such as Covid-19, omni shopping, importance of certain channels and category groups. This is assisting with our future planning sessions and retailer conversations when it comes to thought leadership and category centric insights. ### 31. Insights from Fmcg veteran **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** September 03, 2021 **What do you like best about Numerator Insights?** Driving insights on what leads to consumer buying behaviour across various dimensions to push sales and reduce costs **What do you dislike about Numerator Insights?** Numerous data sets which needs intelligence to process **What problems is Numerator Insights solving and how is that benefiting you?** Growing share in a fragmented fmcg mono channel market where share is under leveraged ### 32. View of the entire consumer landscape **Rating:** 4.0/5.0 stars **Reviewed by:** Steve Z. | Category Development Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 12, 2019 **What do you like best about Numerator Insights?** What I love about this product is that it allows you to see what a shopper is doing across all the different retail avenues. Knowing where they are digitally and where they are migrating to is the key to understanding leakage. So far IRI and Nielsen can’t give the CPG community this kind of view. **What do you dislike about Numerator Insights?** It would be great if navigation was a little more user friendly. **What problems is Numerator Insights solving and how is that benefiting you?** Leakage to Amazon and other dot com to explain the entire picture of a shopper’s purchase path. Can explain leakage more clearly. Some of what we thought was happening was not, so it allowed us to stop having conversations about leakage that we confirmed wasn’t happening. ### 33. Great for ad checking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2019 **What do you like best about Numerator Insights?** This application is great when you trying to see why a product is performing the way it is. You can pull up ads for different retailers and see how a certain category is being promoted. Maybe a product is low performing because another product is getting more ad space or a competitive store is consistently offering a better price. **What do you dislike about Numerator Insights?** Ir can be hard to narrow in on fresy categories. When trying to search for bakery categories, it was always hard to narrow in on what I was looking for. Even though I see bakery in ads, sometimes numerator has trouble pulling that data. **What problems is Numerator Insights solving and how is that benefiting you?** Being able to visually show why a product is performing the way it is. ### 34. Flexible, Innovative & Great Business Partners **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** July 02, 2019 **What do you like best about Numerator Insights?** Numerator data give us visibility to previous blind spots in the marketplace. For the beauty business, as much as 75% of sales happen outside the scope of legacy Panel & POS providers so solving for this blind spot is critical for us to successfully compete. The ease of use and simple structure of the Numerator tool allows for access to business critical insights by a broad range of users. **What do you dislike about Numerator Insights?** The current model for licenses is one significant challenge. More licenses would allow for greater value from the rich data available. For example the Shopper module has less licenses included vs. the Brand Module, yet the shopper module is applicable for a broader range of users vs. the Brand Module. This seems backward and limits value for your customers. **What problems is Numerator Insights solving and how is that benefiting you?** 1. Visibility to a much larger portion of the Beauty Competitive Marketplace, particularly for Beauty Specialty Stores (ULTA & Sephora), Amazon, & eComm purchasing, Also visibility to many Private Label & Proprietary Brands that many retailers (Target, CVS) now don't release to legacy providers. This visibility allows us to better plan strategically against real marketplace dynamics we couldn't see previously. 2. Data has been used to help us in negotiations by showing the strength of our brands/products in context of full marketplace. 3. Data is driving us to monitor new metrics to track our performance like Share of Requirements, to ensure we consider the entire marketplace in our decision making & KPI's. ### 35. Infoscout/Numerator review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2019 **What do you like best about Numerator Insights?** Access to leakage reports and ability to id white space based on what consumer if purchasing at other retailors **What do you dislike about Numerator Insights?** Can be difficult to translate the subset of data back into our actual POS numbers. Sample size can be small **Recommendations to others considering Numerator Insights:** Leverage your advisor, they are the BEST! I would be lost w/o mine. **What problems is Numerator Insights solving and how is that benefiting you?** Understanding how we measure up to our consumers needs via survey data is very helpful. We are making choices about the direction of the business based on what she is telling us she needs. Resulting in increases for category resets and more powerful internal conversations about items/brands at shelf. ### 36. Great Data with easy to use UI **Rating:** 5.0/5.0 stars **Reviewed by:** Brian R. | Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2019 **What do you like best about Numerator Insights?** The combined receipt data with psycho-graphics, demographics and media consumption. **What do you dislike about Numerator Insights?** You may have to run multiple reports in order to get what you need. **What problems is Numerator Insights solving and how is that benefiting you?** Share of category, House Hold Penetration, What other items are bought when a certain item is purchased, attributes of a particular buyer group. ### 37. I love the numerator insights tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2019 **What do you like best about Numerator Insights?** Numerator insights has been all to get us access to data we previously were not able to see, and because of the reporting structure, one report allows us to get granular very quickly. **What do you dislike about Numerator Insights?** It would be helpful to have more reports that export charts to PowerPoint. Enhancement on the Trip Circuit report could make it much more powerful. **What problems is Numerator Insights solving and how is that benefiting you?** We have spent a lot of time understanding retailer leakage and what products are driving leakage. ### 38. Amazing Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Stu V. | Region Chain Manager-Strategic Accounts, Enterprise (> 1000 emp.) **Reviewed Date:** September 12, 2019 **What do you like best about Numerator Insights?** Love the ability to capture retailers that we can’t capture through traditional channels. **What do you dislike about Numerator Insights?** Still in its infancy. Can’t wait until Numerator becomes mainstream **What problems is Numerator Insights solving and how is that benefiting you?** Retailer traffic issues, channel declines, leakage. ### 39. Unlocked new conversations with customers! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** September 12, 2019 **What do you like best about Numerator Insights?** Significantly more robust panel with visibility to entire basket vs just our categories allows us to engage with customers in much deeper way and provide more value to them across their stores **What do you dislike about Numerator Insights?** Leaked products are available by retailer but not just by brand or product across retailers **What problems is Numerator Insights solving and how is that benefiting you?** We are able to look at customized shopper segments to develop more targeted and effective shopper marketing ### 40. Great source for tracking ads. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 01, 2019 **What do you like best about Numerator Insights?** Numerator allows us to accurately track where we are receiving ads, and then assess whether those ads are driving business. **What do you dislike about Numerator Insights?** The user interface can be a bit challenging to use at first. **What problems is Numerator Insights solving and how is that benefiting you?** This allows us to assess whether our ads are driving business. ### 41. Great for Shopper and Consumer Insights **Rating:** 4.5/5.0 stars **Reviewed by:** David F. | Consumer Insights Analyst, Consumer Goods, Enterprise (> 1000 emp.) **Reviewed Date:** September 11, 2018 **What do you like best about Numerator Insights?** The tool is easy to use and you can save reports making it faster to get the data for other requests. I also like how they have a Help Center where you can better understand what the measures mean and how they are calculated. **What do you dislike about Numerator Insights?** Setting up people groups can be challenging to get the right insights if the panel is small. **What problems is Numerator Insights solving and how is that benefiting you?** Here are some examples: - Who is the shopper for a specific product? - What is the demographics of the shopper? - What are their shopping mission trips like? Express Lane, Pantry Stocking, etc. - What products do they purchase for their % of Trips? - What is the Household Affinity of specific shoppers for products they buy? - What is the shopper's HH penetration, purchase frequency, spend per trip, buy rate and average basket spend? All these questions are relevant to everyday business problems. ### 42. InfoScout is an Amazing Resource for Shopper Information! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** July 13, 2018 **What do you like best about Numerator Insights?** Where do I start? First, the report platform is slick and easy to use. The panel size is great. The reports are comprehensive. I have access to all product categories (not just the ones I compete in). And all retailers, including eCommerce. Time periods are updated continually, so fresh information all the time. The information is exported into Excel nicely and consistent with how it's viewed in the tool. And, the developers at Infoscout are consistently working on enhancements and deliver them seamlessly (announcing the enhancements) with call outs. The InfoScout webinars are very informative (telling the story nicely and then reviewing the reports and report steps). **What do you dislike about Numerator Insights?** The charts on the reports are great, and I wish I could export them (in addition to exporting the data in Excel). **Recommendations to others considering Numerator Insights:** If you don't currently use and have a need for shopper information, reach out to InfoScout for a demonstration. It is a great tool! **What problems is Numerator Insights solving and how is that benefiting you?** Primary, helping me understand the shoppers of my brands. And helping me work with my retailer to understand what percentage of their shoppers they are closing (leakage tree). The benefits that I've realized that is unique to InfoScout is that in addition sharing traditional leakage metrics, I can then create shopper groups of the closers and non-closers to help them understand the shopper profiles of each group. I can also set up an Instant Survey to these groups to gain insight in barriers and opportunities. ## Numerator Insights Discussions - [How does Numerator collect data?](https://www.g2.com/discussions/how-does-numerator-collect-data) - [What does Numerator the company do?](https://www.g2.com/discussions/what-does-numerator-the-company-do) - [Is Numerator is a good source?](https://www.g2.com/discussions/is-numerator-is-a-good-source) - [What is Numerator software?](https://www.g2.com/discussions/what-is-numerator-software) - [View Numerator Insights pricing details and edition comparison](https://www.g2.com/products/numerator-insights/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-26+09%3A35%3A42+-0500&secure%5Bsession_id%5D=f19a209e-e255-49f6-a613-9bcd4443003e&secure%5Btoken%5D=4ed3a35d74c9b880d30504fda8fc248a1f929f89f492f60e50d7f0ed63e79174&format=llm_user) ## Numerator Insights Integrations - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) ## Numerator Insights Features **Platform Insights** - Ad Creatives - Buying Strategies - Publisher Data - Advertising Spend - Websites and Social Channels - Device Insights - Ad Intelligence Reporting **Data Management** - Data Types - Consolidation - Cleansing - Validation - Correction **Data Management** - Consolidation - Data types - Correction - Cleansing - Validation **Agentic AI - Digital Advertising Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Survey Design - Consumer Insights Platforms** - Multi-Use Methodologies - Industry & Locale Adaptability - Behavioral & Adaptive Logic Guidance - Self-Serve Survey Builder - AI Smart Probes **Reporting** - Reports & Analytics - Data Transfer Tools **Platform Additional Functionality** - Ad Competitive Benchmarking - Alerts **Analytics** - Forecasting - KPIs - Dashboards - Integration **Analytics** - KPIs - Forecasting - Reports and Dashboards - Predictive analytics **Audience Access - Consumer Insights Platforms** - Flexible Audience Options - Customer Data Upload - Consumer Panels **Mobile** - Mobile dashboard - Mobile application **Generative AI** - AI Text Generation **Data Collection - Consumer Insights Platforms** - Rapid Research - Quality Assurance - Mobile / Mixed Mode **Platform Additional Functionality** - Cloud - On-Premise **Agentic AI - Retail Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics - Consumer Insights Platforms** - AI-Powered Insights - Qualitative Research Support - Benchmarking & Norms **Integration ** - Marketplace - Retail POS - Other software **Collaboration - Consumer Insights Platforms** - Dashboards & Embedded Integrations - Embeddable Reports - Shared Workspaces **Generative AI** - AI Text Generation **Agentic AI - Retail Analytics** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Omnichannel Features ** - Retail Management - POS Integration - Social Media Integration - Customer Service Integration - Marketing Tools - E-commerce Integration - ERP Integration ## Top Numerator Insights Alternatives - [Wiser Solutions](https://www.g2.com/products/wiser-solutions/reviews) - 4.3/5.0 (58 reviews) - [Pathmatics by Sensor Tower](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews) - 4.3/5.0 (319 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,152 reviews)