mFilterIt Reviews & Product Details

We've partnered with mFilterIt since 2018, and the experience has consistently been exceptional. Their AI-driven, real-time fraud detection and transaction-level validation identified significant invalid traffic across our marketing ecosystem, over 9% of affiliate traffic and up to 16% across all channels, spanning bot traffic, cookie stuffing, VPN/proxy abuse, and misattribution. Their 60+ GIVT/SIVT validation checks covered 5.7M+ paid channel visits and 116K+ orders for us, blocking over 0.5M invalid visits.

Integration was seamless, their automated blacklisting APIs plugged directly into our ad managers, enabling real-time blocking of 300+ fraudulent sources across Google, Meta, and affiliates without disrupting our existing tracking stack. The omnichannel dashboard is clean and intuitive, giving full-funnel transparency with channel-level drill-downs that even non-technical team members can act on. Detection runs in real time with no latency impact on campaigns, and protection continuously adapts as fraud patterns evolve.

Beyond the technology, the partnership stands out. Onboarding was structured and fast, and the team has shown deep expertise, ownership, and genuine commitment to customer success. We've worked closely with Jyoti Kalra, Jagmeet Singh, Amit Kumar, and the wider leadership under Amit Relan and Vipin Kumar, every engagement has been smooth and impactful. Review collected by and hosted on G2.com.

Very little. The GIVT/SIVT terminology and fraud-category taxonomy take some initial learning for team members new to ad fraud, and we'd love more customization options in dashboard report exports. Neither has been a meaningful blocker, and the team is receptive to feedback. Review collected by and hosted on G2.com.

Mfilter is an amazing tool. They helped us block crores of junk installs and identified lakhs of users to get into Zepto. They also provide detailed insights into different types of fraud, which helps the brand scale while protecting its reputation. Mfilter’s tools have helped us focus on retention and better understand which partner is driving genuine traffic and real users. Review collected by and hosted on G2.com.

I cannot think of anything but i can suggest to launch more features Review collected by and hosted on G2.com.

the dashboard was easy to understand and the labeling was correct. Review collected by and hosted on G2.com.

The dashboard was buggy. whenever i would clear the dropdown options, they would often select all of them again and again. if i change date range or events filter, the publisher column would again reset and i would need to do it all over again.

basically, choosing the correct filters took 3-4 attempts every time. Review collected by and hosted on G2.com.

I like mFilterIt for its responsiveness and flexibility. Whenever we wanted to modify any preset rules or had any difficulty in figuring out the data that their dashboard was showing, they were always eager to help. The initial setup was very easy, and the team was helpful. Review collected by and hosted on G2.com.

I find the minimum order guarantee slightly costly for startups. Review collected by and hosted on G2.com.

It makes the workflow easier specially when working with affiliates Review collected by and hosted on G2.com.

There is no way to control the fraud - meaning to block the site id directly Review collected by and hosted on G2.com.

1.Comprehensive Ad Fraud Detection:

Accurately identifies and prevents a wide range of ad fraud types (click fraud, bot traffic, install fraud, etc.) across digital channels.

2. Real-time Monitoring:

Offers real-time data analysis and reporting, enabling quick decision-making and campaign optimization.

3. Brand Safety & Compliance:

Ensures brand ads appear in suitable environments, reducing reputational risk.

4. Customizable Dashboards:

User-friendly dashboards tailored to business needs for granular insights and KPIs.

5. Cross-platform Compatibility:

Supports multiple platforms including web, mobile, and in-app environments.

6. Actionable Insights:

Provides deep analytics that help marketers refine targeting, improve ROI, and reduce wastage. Review collected by and hosted on G2.com.

pricing plans can be added on website Little clearly Review collected by and hosted on G2.com.

mFilterIt is lauded for its robust ad fraud detection and prevention capabilities, particularly its Valid8 tool. This tool uses machine learning, behavioral analysis, and heuristic checks to identify and block invalid traffic, ensuring that advertisers get real, human interactions. Beyond ad fraud, mFilterIt also offers solutions for brand safety and creative compliance, helping advertisers ensure their campaigns are placed in safe and relevant environments. Review collected by and hosted on G2.com.

Some of the dislikes reported about mFilterIt include poor skill development opportunities, job insecurity, low work satisfaction, a bad company culture, and a poor work-life balance, according to reviews. There are also concerns about the company's notice period policy, which some feel is unfairly enforced. Review collected by and hosted on G2.com.

We used mFilterIt for our digital acquisition campaigns, and it proved to be an invaluable asset. The platform helped us accurately identify the best-performing affiliate channels by filtering out fraudulent traffic, which significantly reduced budget wastage.

One of the standout benefits was the clarity it brought to our reporting. With reliable and transparent data, we were able to make faster, more confident decisions and optimize our campaigns effectively. This tool is especially useful for teams looking to scale quickly through affiliate networks without the constant worry of ad fraud or misleading performance metrics.

Highly recommended for any performance marketing team that values clean data, efficient budget use, and trustworthy reporting. Review collected by and hosted on G2.com.

While mFilterIt was highly effective in post-click fraud analysis, one limitation we encountered was the lack of pre-click fraud prevention. At the time we worked with them, the tool only flagged fraudulent activity after the click had occurred. It would be a significant improvement if mFilterIt could also block fraudulent traffic before it reaches the mobile measurement partner (MMP). This would not only ensure cleaner and more reliable MMP reporting but also help reduce attribution costs by preventing invalid traffic from being recorded in the first place. Review collected by and hosted on G2.com.

It gives us clear insights into our campaigns and helps cut down on ad fraud. The dashboard is easy to use, and their support team is always helpful. We’re able to track invalid traffic in real-time, which helps us optimise spends better. It’s been a reliable partner in improving media efficiency and brand safety. Review collected by and hosted on G2.com.

Sometimes the dashboard takes a bit of time to load or can feel slightly clunky. A few metrics could be more simplified for easier understanding. But overall, nothing major that affects day-to-day use. Review collected by and hosted on G2.com.

Robust ad fraud detection and transparency tools

Real-time analytics and deep insights into media spends

Helpful customer success team that explains metrics well

Comprehensive dashboard once you understand it Review collected by and hosted on G2.com.

Complicated User Interface: Takes time to get used to; not intuitive for first-time users

Onboarding Experience Could Be Better: Lacks guided walkthroughs or tutorials

Dashboard Overload: Too much data thrown at once, can get overwhelming Review collected by and hosted on G2.com.