mFilterIt Reviews & Product Details

1.Comprehensive Ad Fraud Detection:

Accurately identifies and prevents a wide range of ad fraud types (click fraud, bot traffic, install fraud, etc.) across digital channels.

2. Real-time Monitoring:

Offers real-time data analysis and reporting, enabling quick decision-making and campaign optimization.

3. Brand Safety & Compliance:

Ensures brand ads appear in suitable environments, reducing reputational risk.

4. Customizable Dashboards:

User-friendly dashboards tailored to business needs for granular insights and KPIs.

5. Cross-platform Compatibility:

Supports multiple platforms including web, mobile, and in-app environments.

6. Actionable Insights:

Provides deep analytics that help marketers refine targeting, improve ROI, and reduce wastage. Review collected by and hosted on G2.com.

pricing plans can be added on website Little clearly Review collected by and hosted on G2.com.

mFilterIt is lauded for its robust ad fraud detection and prevention capabilities, particularly its Valid8 tool. This tool uses machine learning, behavioral analysis, and heuristic checks to identify and block invalid traffic, ensuring that advertisers get real, human interactions. Beyond ad fraud, mFilterIt also offers solutions for brand safety and creative compliance, helping advertisers ensure their campaigns are placed in safe and relevant environments. Review collected by and hosted on G2.com.

Some of the dislikes reported about mFilterIt include poor skill development opportunities, job insecurity, low work satisfaction, a bad company culture, and a poor work-life balance, according to reviews. There are also concerns about the company's notice period policy, which some feel is unfairly enforced Review collected by and hosted on G2.com.

We used mFilterIt for our digital acquisition campaigns, and it proved to be an invaluable asset. The platform helped us accurately identify the best-performing affiliate channels by filtering out fraudulent traffic, which significantly reduced budget wastage.

One of the standout benefits was the clarity it brought to our reporting. With reliable and transparent data, we were able to make faster, more confident decisions and optimize our campaigns effectively. This tool is especially useful for teams looking to scale quickly through affiliate networks without the constant worry of ad fraud or misleading performance metrics.

Highly recommended for any performance marketing team that values clean data, efficient budget use, and trustworthy reporting. Review collected by and hosted on G2.com.

While mFilterIt was highly effective in post-click fraud analysis, one limitation we encountered was the lack of pre-click fraud prevention. At the time we worked with them, the tool only flagged fraudulent activity after the click had occurred. It would be a significant improvement if mFilterIt could also block fraudulent traffic before it reaches the mobile measurement partner (MMP). This would not only ensure cleaner and more reliable MMP reporting but also help reduce attribution costs by preventing invalid traffic from being recorded in the first place. Review collected by and hosted on G2.com.

It gives us clear insights into our campaigns and helps cut down on ad fraud. The dashboard is easy to use, and their support team is always helpful. We’re able to track invalid traffic in real-time, which helps us optimise spends better. It’s been a reliable partner in improving media efficiency and brand safety. Review collected by and hosted on G2.com.

Sometimes the dashboard takes a bit of time to load or can feel slightly clunky. A few metrics could be more simplified for easier understanding. But overall, nothing major that affects day-to-day use. Review collected by and hosted on G2.com.

Robust ad fraud detection and transparency tools

Real-time analytics and deep insights into media spends

Helpful customer success team that explains metrics well

Comprehensive dashboard once you understand it Review collected by and hosted on G2.com.

Complicated User Interface: Takes time to get used to; not intuitive for first-time users

Onboarding Experience Could Be Better: Lacks guided walkthroughs or tutorials

Dashboard Overload: Too much data thrown at once, can get overwhelming Review collected by and hosted on G2.com.

What I like best about mFilterIt is its comprehensive and real-time ad fraud detection capabilities. The platform offers deep insights into traffic quality and helps ensure that our digital campaigns reach genuine users, which significantly boosts ROI. Its intuitive dashboard and detailed reporting make it easy to identify fraudulent patterns and take action quickly. I also appreciate how responsive their customer support team is — they are always ready to help with data interpretation or custom integrations. Review collected by and hosted on G2.com.

While mFilterIt provides valuable insights, the initial onboarding and setup can be somewhat complex, especially for teams without a strong technical background Review collected by and hosted on G2.com.

We were earlier relying on a bundled fraud detection service through our attribution partner, which gave us a good starting point. But as our affiliate campaigns scaled, we needed deeper insights and more granular control. That’s when we switched to mFilterIt. The level of transparency they offered, right down to the source-level analysis and helped us identify undetected fraud like organic hijacking and optimize campaign performance like never before. Their app fraud detection solution helped us filter out low-quality traffic, optimize partner performance, and reallocate budgets where they truly deliver value. Review collected by and hosted on G2.com.

I haven't discovered anything to dislike yet about mFilterit. Review collected by and hosted on G2.com.

mFilterIt has become a core part of our marketing stack. The accuracy of fraud detection, especially for mobile app installs and programmatic campaigns, is impressive. Their brand safety insights are very actionable, and we’ve been able to take real steps to avoid misleading placements and irrelevant traffic. The customer support is proactive and knowledgeable. Review collected by and hosted on G2.com.

Some visual elements in the reports could also be more user-friendly. Review collected by and hosted on G2.com.

mFilterIt offers a comprehensive suite of tools that help us detect and prevent ad fraud across multiple platforms. The real-time dashboards are intuitive, and the reporting is detailed yet easy to act on. Their team is responsive and provides great support when it comes to customizing filters based on our campaign goals. Review collected by and hosted on G2.com.

The UI could be a bit more modern and streamlined. Review collected by and hosted on G2.com.

To improve visibility into traffic quality across our campaigns, we adopted mFilterIt's ad fraud validation tool. The platform integrated smoothly with our existing systems and quickly became a valuable part of our campaign monitoring process.

Over time, the insights provided helped us detect patterns of low-quality and potentially fraudulent traffic, enabling more informed decision-making. Additionally, the mFilterIt team was highly responsive and open to feedback, making the overall experience efficient and collaborative. Review collected by and hosted on G2.com.

Nothing as such. There is no such point. Review collected by and hosted on G2.com.