# mFilterIt Reviews **Vendor:** mFilterIt **Category:** [Click Fraud Software](https://www.g2.com/categories/click-fraud) **Average Rating:** 4.4/5.0 **Total Reviews:** 35 ## About mFilterIt mFilterIt is your trusted partner in protecting digital ad investments from the growing threat of ad fraud—across every channel and at every stage of the funnel. Our managed ad fraud solution offers full-funnel validation and source-level transparency, helping brands and advertisers eliminate wasted spend and improve performance. From impressions to conversions, we detect and flag fraudulent activity across walled gardens like Google and Meta, affiliate networks, programmatic platforms, OTT, and CTV. Unlike tools that only skim the surface, mFilterIt provides deep, post-bid analysis to uncover both obvious and sophisticated fraud tactics. Whether you’re battling bots, fake installs, or low-quality traffic sources, we give you the clarity you need to take action and optimize outcomes. More than just a platform, our expert teams work closely with you to interpret fraud signals, ensure media quality, and secure your advertising efforts with precision. With mFilterIt, you don’t just detect fraud—you defeat it. ## mFilterIt Pros & Cons **What users like:** - Users appreciate the **comprehensive fraud detection** capabilities of mFilterIt, enhancing marketing integrity and campaign performance. (15 reviews) - Users value mFilterIt's **comprehensive real-time ad fraud detection** , boosting ROI with actionable insights and reliable support. (13 reviews) - Users value the **helpful customer support** of mFilterIt, ensuring effective guidance and assistance with ad fraud detection. (12 reviews) - Users praise mFilterIt for its **reliability** in delivering clear insights and preventing ad fraud effectively. (9 reviews) - Users value the **real-time detection** capabilities of mFilterIt, enhancing campaign effectiveness and boosting ROI significantly. (6 reviews) - Real-time Updates (6 reviews) - Reporting (6 reviews) - Proactive Support (5 reviews) - Users appreciate the **time-saving features** of mFilterIt, enhancing campaign efficiency and budget optimization effortlessly. (5 reviews) - Analytics (4 reviews) **What users dislike:** - Users often find the **dashboard overwhelming** , especially due to the abundance of data presented at once. (3 reviews) - Users face challenges with **incomplete fraud detection** , needing manual checks and additional costs for comprehensive analysis. (3 reviews) - Users find the **poor interface design** of mFilterIt confusing and overwhelming, especially for first-time users. (3 reviews) - Users find the **difficult onboarding** of mFilterIt challenging due to its lack of guided tutorials and complex setup. (2 reviews) - Users highlight the **high cost** of mFilterIt compared to other alternatives, impacting its overall value perception. (2 reviews) - Users note a **limited feature set** in mFilterIt, wishing for more comprehensive fraud prevention tools. (2 reviews) - Poor Usability (2 reviews) - Complexity (1 reviews) - Data Inaccuracy (1 reviews) - Delayed Updates (1 reviews) ## mFilterIt Reviews ### 1. Helps Fraud Protection and Brand Safety **Rating:** 5.0/5.0 stars **Reviewed by:** Namrata T. | Digital Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2025 **What do you like best about mFilterIt?** 1.Comprehensive Ad Fraud Detection: Accurately identifies and prevents a wide range of ad fraud types (click fraud, bot traffic, install fraud, etc.) across digital channels. 2. Real-time Monitoring: Offers real-time data analysis and reporting, enabling quick decision-making and campaign optimization. 3. Brand Safety & Compliance: Ensures brand ads appear in suitable environments, reducing reputational risk. 4. Customizable Dashboards: User-friendly dashboards tailored to business needs for granular insights and KPIs. 5. Cross-platform Compatibility: Supports multiple platforms including web, mobile, and in-app environments. 6. Actionable Insights: Provides deep analytics that help marketers refine targeting, improve ROI, and reduce wastage. **What do you dislike about mFilterIt?** pricing plans can be added on website Little clearly **What problems is mFilterIt solving and how is that benefiting you?** It also protects your brand by preventing ads from appearing on inappropriate or harmful websites. With real-time monitoring and accurate data, mFilterIt provides clearer insights into campaign performance, helping you make smarter marketing decisions and improve your return on investment. ### 2. The Ultimate guide to mFilterIt **Rating:** 4.0/5.0 stars **Reviewed by:** Ankesh A. | Sales Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2025 **What do you like best about mFilterIt?** mFilterIt is lauded for its robust ad fraud detection and prevention capabilities, particularly its Valid8 tool. This tool uses machine learning, behavioral analysis, and heuristic checks to identify and block invalid traffic, ensuring that advertisers get real, human interactions. Beyond ad fraud, mFilterIt also offers solutions for brand safety and creative compliance, helping advertisers ensure their campaigns are placed in safe and relevant environments. **What do you dislike about mFilterIt?** Some of the dislikes reported about mFilterIt include poor skill development opportunities, job insecurity, low work satisfaction, a bad company culture, and a poor work-life balance, according to reviews. There are also concerns about the company's notice period policy, which some feel is unfairly enforced **What problems is mFilterIt solving and how is that benefiting you?** mFilterIt primarily addresses the problem of ad fraud in the digital ecosystem, which wastes ad spend and damages brand reputation. By identifying and preventing invalid traffic, mFilterIt helps businesses avoid losing money, make better decisions, and maintain trust with consumers. This translates to increased return on ad spend and a safer, more transparent digital environment. ### 3. Essential Tool for Scalable and Fraud-Free Affiliate Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Cyriac T. | Digital Acquisition Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2025 **What do you like best about mFilterIt?** We used mFilterIt for our digital acquisition campaigns, and it proved to be an invaluable asset. The platform helped us accurately identify the best-performing affiliate channels by filtering out fraudulent traffic, which significantly reduced budget wastage. One of the standout benefits was the clarity it brought to our reporting. With reliable and transparent data, we were able to make faster, more confident decisions and optimize our campaigns effectively. This tool is especially useful for teams looking to scale quickly through affiliate networks without the constant worry of ad fraud or misleading performance metrics. Highly recommended for any performance marketing team that values clean data, efficient budget use, and trustworthy reporting. **What do you dislike about mFilterIt?** While mFilterIt was highly effective in post-click fraud analysis, one limitation we encountered was the lack of pre-click fraud prevention. At the time we worked with them, the tool only flagged fraudulent activity after the click had occurred. It would be a significant improvement if mFilterIt could also block fraudulent traffic before it reaches the mobile measurement partner (MMP). This would not only ensure cleaner and more reliable MMP reporting but also help reduce attribution costs by preventing invalid traffic from being recorded in the first place. **What problems is mFilterIt solving and how is that benefiting you?** mFilterIt is helping us tackle the persistent issue of ad fraud in affiliate marketing, particularly in our digital acquisition campaigns. By identifying and filtering out fraudulent post-click traffic, it ensures that only genuine user interactions are considered for performance evaluation. This has led to more accurate attribution, reduced budget wastage, and better ROI on our campaigns. The tool has also helped us pinpoint the most effective affiliate partners, allowing us to scale our efforts confidently without worrying about misleading data or inflated metrics. Overall, it has brought a new level of transparency and efficiency to our performance marketing strategy. ### 4. Ive been using this for a while and it's been a good experience **Rating:** 4.0/5.0 stars **Reviewed by:** Meghna T. | Content Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2025 **What do you like best about mFilterIt?** It gives us clear insights into our campaigns and helps cut down on ad fraud. The dashboard is easy to use, and their support team is always helpful. We’re able to track invalid traffic in real-time, which helps us optimise spends better. It’s been a reliable partner in improving media efficiency and brand safety. **What do you dislike about mFilterIt?** Sometimes the dashboard takes a bit of time to load or can feel slightly clunky. A few metrics could be more simplified for easier understanding. But overall, nothing major that affects day-to-day use. **What problems is mFilterIt solving and how is that benefiting you?** mFilterIt helps us detect and block ad fraud, which was affecting the efficiency of our campaigns. It also gives us better visibility into traffic quality, so we can make smarter media decisions. As a result, we’ve been able to save costs and improve ROI on our digital spends. ### 5. Powerful Tool for Ad Fraud Detection, But Needs Smoother Onboarding & UX **Rating:** 4.0/5.0 stars **Reviewed by:** Drishti V. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 21, 2025 **What do you like best about mFilterIt?** Robust ad fraud detection and transparency tools Real-time analytics and deep insights into media spends Helpful customer success team that explains metrics well Comprehensive dashboard once you understand it **What do you dislike about mFilterIt?** Complicated User Interface: Takes time to get used to; not intuitive for first-time users Onboarding Experience Could Be Better: Lacks guided walkthroughs or tutorials Dashboard Overload: Too much data thrown at once, can get overwhelming **What problems is mFilterIt solving and how is that benefiting you?** It ensures our ad budgets are spent on real users, not bots—leading to better ROI. It brings clarity into campaign performance, which helps us take faster, more data-driven decisions. Their reports and insights make it easier to optimize partners and media mix, avoiding wasteful spends. We can hold platforms and publishers accountable based on actual, clean data. ### 6. A Game-Changer in Digital Ad Transparency **Rating:** 5.0/5.0 stars **Reviewed by:** Meena T. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2025 **What do you like best about mFilterIt?** What I like best about mFilterIt is its comprehensive and real-time ad fraud detection capabilities. The platform offers deep insights into traffic quality and helps ensure that our digital campaigns reach genuine users, which significantly boosts ROI. Its intuitive dashboard and detailed reporting make it easy to identify fraudulent patterns and take action quickly. I also appreciate how responsive their customer support team is — they are always ready to help with data interpretation or custom integrations. **What do you dislike about mFilterIt?** While mFilterIt provides valuable insights, the initial onboarding and setup can be somewhat complex, especially for teams without a strong technical background **What problems is mFilterIt solving and how is that benefiting you?** mFilterIt helps us combat ad fraud, ensure brand safety, and validate traffic quality, which improves our campaign performance and maximizes ROI. ### 7. Great fraud tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2025 **What do you like best about mFilterIt?** We were earlier relying on a bundled fraud detection service through our attribution partner, which gave us a good starting point. But as our affiliate campaigns scaled, we needed deeper insights and more granular control. That’s when we switched to mFilterIt. The level of transparency they offered, right down to the source-level analysis and helped us identify undetected fraud like organic hijacking and optimize campaign performance like never before. Their app fraud detection solution helped us filter out low-quality traffic, optimize partner performance, and reallocate budgets where they truly deliver value. **What do you dislike about mFilterIt?** I haven't discovered anything to dislike yet about mFilterit. **What problems is mFilterIt solving and how is that benefiting you?** It's solving affiliate fraud and it's benefitting us because we don't have to pay for these fraudulent installs anymore. This brings efficiency in our operation. ### 8. Must-Have Tool for Transparent and Secure Advertising **Rating:** 4.5/5.0 stars **Reviewed by:** XLNC T. | XLNC Technologies, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2025 **What do you like best about mFilterIt?** mFilterIt has become a core part of our marketing stack. The accuracy of fraud detection, especially for mobile app installs and programmatic campaigns, is impressive. Their brand safety insights are very actionable, and we’ve been able to take real steps to avoid misleading placements and irrelevant traffic. The customer support is proactive and knowledgeable. **What do you dislike about mFilterIt?** Some visual elements in the reports could also be more user-friendly. **What problems is mFilterIt solving and how is that benefiting you?** Before mFilterIt, we were struggling with inflated numbers and suspicious traffic. Now, we’re confident our budgets are going toward real users. We’ve seen better engagement, higher conversion rates, and more trust from internal stakeholders in our campaign performance reports. ### 9. Reliable Partner in Ad Fraud Protection & Brand Safety **Rating:** 4.0/5.0 stars **Reviewed by:** Priya A. | Sr. Business Development Executive & Marketing Manager , Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2025 **What do you like best about mFilterIt?** mFilterIt offers a comprehensive suite of tools that help us detect and prevent ad fraud across multiple platforms. The real-time dashboards are intuitive, and the reporting is detailed yet easy to act on. Their team is responsive and provides great support when it comes to customizing filters based on our campaign goals. **What do you dislike about mFilterIt?** The UI could be a bit more modern and streamlined. **What problems is mFilterIt solving and how is that benefiting you?** We use mFilterIt to ensure that our digital ad spends—especially across programmatic and mobile—are protected from fraudulent traffic. It’s helped us significantly reduce invalid impressions and clicks, which has improved ROI and increased our confidence in campaign data. ### 10. Great experience **Rating:** 4.0/5.0 stars **Reviewed by:** Jigar P. | Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2025 **What do you like best about mFilterIt?** To improve visibility into traffic quality across our campaigns, we adopted mFilterIt's ad fraud validation tool. The platform integrated smoothly with our existing systems and quickly became a valuable part of our campaign monitoring process. Over time, the insights provided helped us detect patterns of low-quality and potentially fraudulent traffic, enabling more informed decision-making. Additionally, the mFilterIt team was highly responsive and open to feedback, making the overall experience efficient and collaborative. **What do you dislike about mFilterIt?** Nothing as such. There is no such point. **What problems is mFilterIt solving and how is that benefiting you?** mFilterIt combats digital ad fraud and ensures brand safety, helping businesses like ours optimize marketing spend, enhance ROI, and build trust by reaching real, relevant, and engaged audiences. ### 11. Great team to work with **Rating:** 5.0/5.0 stars **Reviewed by:** Unnati P. | Sr. Account Executive , Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about mFilterIt?** We started using mFilterIt's ad fraud validation tool to get better visibility into the quality of traffic across our campaigns. Over time, the insights helped us identify patterns of low-quality and potentially fraudulent activity. The team was responsive and open to feedback, and the platform integrated well with our existing tools. **What do you dislike about mFilterIt?** As of now, I've not faced any obstacles while working with the mFilterIt team. **What problems is mFilterIt solving and how is that benefiting you?** Helping to optimize marketing spends. ### 12. Sharekhan has a thriving partnership with Mfilterit providing smooth workflow & excellent service. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2025 **What do you like best about mFilterIt?** Mfilterit offers several advantages for our business looking to enhance brand safety, ad fraud prevention, and digital trust.It ensures Ad spend is directed towards genuine user engagement for better ROI. Mfilterit delivers detailed reporting and analytics to help our businesses make informed decisions. **What do you dislike about mFilterIt?** The platform may not always catch all types of fraudulent activities, requiring manual verification.The cost may be higher compared to alternatives. Often background algorithm updates lead to data not tracked accurately for which manual intervention is required. **What problems is mFilterIt solving and how is that benefiting you?** MfilterIt tackles several challenges in digital marketing, primarily focusing on ad fraud prevention, brand safety, and data transparency. ### 13. Best fraud deduction tool **Rating:** 5.0/5.0 stars **Reviewed by:** Raksha J. | Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about mFilterIt?** Best fraud deduction tool and support from the team on any new type of the fraud. Team is always helpful and reachable. **What do you dislike about mFilterIt?** Nothing so far. D-2 we get the reports. If we can alerts notification the fraud it will be even more helpful **What problems is mFilterIt solving and how is that benefiting you?** Mfilter has identified bot installs and click highjack and many other types of fraud. That has helped us in saving cost ### 14. Reliable Fraud Detection partner for better marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Sarjak P. | Head of Delivery & Account Management, Small-Business (50 or fewer emp.) **Reviewed Date:** May 08, 2025 **What do you like best about mFilterIt?** We've been using mFilterIt reports for one of our clients. It is very helpful to detect and mitigate fraud in their marketing traffic for a tourism sector client, and the results have been impressive. Their insights helped us optimize campaign performance while maintaining transparency and trust. The team is responsive and collaborative, and we highly recommend them for any organization looking to improve their traffic quality and ensure digital marketing integrity. **What do you dislike about mFilterIt?** As of now, we haven't faced any issues while using the reports generated and shared by mFilterIt team. **What problems is mFilterIt solving and how is that benefiting you?** To help reduce the frauds in the marketing campaign traffic ### 15. Social media manager **Rating:** 4.5/5.0 stars **Reviewed by:** Sneha L. | Brand solutions, Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2025 **What do you like best about mFilterIt?** Working with mFilterIt has been a seamless experience. Their data-driven approach and commitment to brand safety truly stand out. A reliable partner for performance marketing and digital integrity. **What do you dislike about mFilterIt?** Nothing TBH, The team was consistently supportive and provided clear guidance throughout. Really appreciate the effort and collaboration. **What problems is mFilterIt solving and how is that benefiting you?** For performance marketing analysis ### 16. Platform to eliminate Ad Fraud **Rating:** 4.5/5.0 stars **Reviewed by:** Gagan U. | Country Head - MENA, Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2025 **What do you like best about mFilterIt?** The best thing about mFilterIt is its real-time ad fraud detection and detailed analytics. It provides granular insights into invalid traffic, helping us protect our media spend and optimize campaigns across channels. **What do you dislike about mFilterIt?** While mFilterIt offers robust fraud detection and valuable insights, the dashboard can occasionally feel overwhelming for new users due to the depth of data presented. **What problems is mFilterIt solving and how is that benefiting you?** Insights from the platform help us overlay them onto the available inventory from multiple suppliers to ensure our clients receive the best results from us and to retain their business in the long term. ### 17. Ad fraud prevention is a must. **Rating:** 4.5/5.0 stars **Reviewed by:** Ganesh S. | Digital Manager - Paid Acquisition, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2022 **What do you like best about mFilterIt?** I've been using mFilterIT for the past five years, and the performance has consistently been reliable. The dashboard is intuitive and provides clear, actionable insights. The support team is responsive and helpful whenever we need assistance. Overall, it's been a solid tool in helping us detect and prevent ad fraud effectively and at the same time save marketing cost. **What do you dislike about mFilterIt?** the interface needs improvement. but I am sure the team is working and over the past few years I have seen massive improvements. **What problems is mFilterIt solving and how is that benefiting you?** identifying fraud and saving marketing cost ### 18. Powerful Ad Fraud Protection with Deep Insights and Great Support **Rating:** 5.0/5.0 stars **Reviewed by:** Khushali V. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2025 **What do you like best about mFilterIt?** mFilterIt offers robust ad fraud detection with detailed insights to optimize campaign performance. Backed by a responsive support team, it’s ideal for safeguarding digital ad spend. **What do you dislike about mFilterIt?** Theres a learning curve for the new user **What problems is mFilterIt solving and how is that benefiting you?** mFilterIt is helping us detect and eliminate invalid traffic, ad fraud, and organic hijacking across our campaigns. This ensures our marketing budget is spent efficiently, improves campaign performance, and delivers more accurate ROI and audience targeting. ### 19. Such a great experience **Rating:** 4.0/5.0 stars **Reviewed by:** Zenon P. | Workday Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2025 **What do you like best about mFilterIt?** I really like their services it’s very promt **What do you dislike about mFilterIt?** Nothing as much. Everything is upto the mark. **What problems is mFilterIt solving and how is that benefiting you?** It helps take down false reviews ### 20. Exceptional service and Product **Rating:** 5.0/5.0 stars **Reviewed by:** Raghuram S. | Head of Media, Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2024 **What do you like best about mFilterIt?** We have been working with Mfilter for over 2 years now, and integration, service, or any kind of support has always been exceptional. The platform has been very user-friendly. Their many features have helped us scale campaigns to 1 Million dollars per Month and meet the expectations of the advertisers **What do you dislike about mFilterIt?** We have not faced any issues with their platform **What problems is mFilterIt solving and how is that benefiting you?** Their many features have helped us scale campaigns to 1 Million dollars per Month and meet the expectations of the advertisers ### 21. Good tool for fraud detection **Rating:** 4.0/5.0 stars **Reviewed by:** Nikhil R. | Senior manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2024 **What do you like best about mFilterIt?** Types of fraud detection and blocking is good **What do you dislike about mFilterIt?** Post factor detection can be more robots **What problems is mFilterIt solving and how is that benefiting you?** Detecting all types of frauds ### 22. mFilterIt **Rating:** 4.0/5.0 stars **Reviewed by:** Avinash G. | Manager - Fraud and Risk, Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2023 **What do you like best about mFilterIt?** Response from the team to connect and resolve business issues through the solution of fraud detection and prevention for the affiliates makes it one of the best products in the market. **What do you dislike about mFilterIt?** Observed the issues with the associated affiliates complaining about the use of mFilter put most of the users in fraudulent sections just to benefit the consumer or user of the software. **What problems is mFilterIt solving and how is that benefiting you?** MfilterIt was able to detect and highlight the click fraud cases through different affiliates in a timely manner. It was used as an additional software with Apps Flyer. mFilterIt was able to help to catch false user and provide a ability to block them instantly. ### 23. Decent and comprehensive solution for ad-fraud **Rating:** 4.5/5.0 stars **Reviewed by:** Aditi S. | Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 10, 2023 **What do you like best about mFilterIt?** The ad-fraud site helps me evaluate my digital presence, the brand's identity and understand potential risk items. It has provided me solutions ranging from traffic to competition insights. **What do you dislike about mFilterIt?** Dislikes being a strong term, I would say the downsides of using this ad-fraud website would be a shortfall in terms of features offered. Although the website offers holistic solutions for risk prevention, it would be better to have an all-rounded analysis of my business without the need to purchase other tools. **What problems is mFilterIt solving and how is that benefiting you?** The issues I was trying to solve for my business revolved around online commerce and analytics, digital marketing and media promotions to understand the risks, protect privacy and ensure quality traffic flow that the website has been able to resolve through its unique product offering. ### 24. Provides me exactly what I need **Rating:** 4.0/5.0 stars **Reviewed by:** Aditya C. | E Commerce Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 01, 2022 **What do you like best about mFilterIt?** Its utility is something that I have personally felt is a plus point. Apart from its usability, cost of operation and ease of use are other features I have liked. **What do you dislike about mFilterIt?** Maybe some training and a comprehensive course or some sort of self help material, including videos would help me understand the product in and out. That is something which can be done better. **What problems is mFilterIt solving and how is that benefiting you?** It is helping my business understand and evaluate risks related to E-Commerce management for my organization. Also, it helps me mitigate those risks through its unique offering. ### 25. Recommended to use AdFraud to increase performce of your spend **Rating:** 4.0/5.0 stars **Reviewed by:** Bikash J. | Deputy Manger - Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2022 **What do you like best about mFilterIt?** Getting a domain and time level split of fraud traffic gives a great understanding of various publishers. Can take the same learning to replan all your campaigns and can time it. The core benefits of getting the details of fraud traffic, including no-mouse movement, Repeat IT, Cookies comprise etc have been an eye-opener for us and restrategized on our display planning. Helped in optimized remarketing campaigns. Quick and fast reports for immediate redressal of issues are other benefits. The team is also very supportive. **What do you dislike about mFilterIt?** Not a very great way to classify source-level split of fraud traffic. **Recommendations to others considering mFilterIt:** Please do take a subscription and identify ad fraud. The investment will give a great ROI in terms of optimizing your ad-spent. **What problems is mFilterIt solving and how is that benefiting you?** help in identifying fraud publishers/audiences, and subsequently improving ROI by eliminating those bot led traffic that are of no use. ### 26. Ad-Fraud Suite - User Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Samuvel E. | Team Leader - Senior Catalog Specialist French , Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2022 **What do you like best about mFilterIt?** It provides immense control over the site and complete protection **What do you dislike about mFilterIt?** The site is slow at times and it could lead to negative experiance **What problems is mFilterIt solving and how is that benefiting you?** It gives immense Ad-Protection services and it could save the time and benefit the user from trapping into malwares ### 27. mFilterit is doing a good job. However, there's still room for improvement **Rating:** 3.0/5.0 stars **Reviewed by:** RAVI V. | Senior Manager - Programmatic, Enterprise (> 1000 emp.) **Reviewed Date:** August 31, 2022 **What do you like best about mFilterIt?** The response rate and the way mFilter team stays on top of the account **What do you dislike about mFilterIt?** The team needs to deep dive into the issues that Advertisers flag. Also, the team needs to be more proactive in coming up with solutions even before the client raises concerns **What problems is mFilterIt solving and how is that benefiting you?** mFilter has been very handy in blocking the sites that are giving us fraudulent traffic and clicks Built dashboards to showcase the data well to the client ### 28. Tool which helps you to quantify actual incremental growth! **Rating:** 4.5/5.0 stars **Reviewed by:** Rahul K. | Sr. Growth Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2022 **What do you like best about mFilterIt?** Absolute clarity in fraud rules Real-time monitoring of fraud. **What do you dislike about mFilterIt?** I guess the company to create some confidence in affiliate partners as few partners have shown hindrance while getting onboarded on the tool. **What problems is mFilterIt solving and how is that benefiting you?** Cutting down fraud billing for affilaites. Reducing fraud in referral program ### 29. They have great fraud detection logics and algo’s but a bit on expensive side. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Enterprise (> 1000 emp.) **Reviewed Date:** September 21, 2022 **What do you like best about mFilterIt?** * Great Logics on detecting Post-install frauds. *Real-time tracking installs for frauds * Seamless Integration * Click traffic validation rules. * Have a good understanding of fraud techniques or emerging ones. **What do you dislike about mFilterIt?** * They are on a bit of an expensive side * Need to act fast on new click injection frauds in the market as this si evolving very fast and hurting campaigns. **What problems is mFilterIt solving and how is that benefiting you?** Ad-Fraud suite solves us in detecting install and post-install frauds that are being done by a lot of affiliate partners and agencies and now Many suppliers in Programmactiv platforms. ### 30. Bringing Accountability To Digital Spends **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2022 **What do you like best about mFilterIt?** With the growing network of publishers and digital ad inventory the chances of paying for fraud traffic is on the rise. This tool helps marketers drive accoubtability **What do you dislike about mFilterIt?** The suite is not yet compliant compared to of the other peer tools that exist in the industry. **What problems is mFilterIt solving and how is that benefiting you?** Problem of wasted impressions leading to in-efficiencies arising out of client budgets. Ability to screen publisher promise for future campaign evaluations. ### 31. Extremely Effective Solution for Digital marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Hamad M. | Chief Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2021 **What do you like best about mFilterIt?** Within the performance marketing eco-system fighting fraud is becoming an important task for marketers. If unchecked, ad fraud can cost brands heavily however one needs a reliable technology partner with complete awareness and experience in performance marketing to be able to fight digital fraud effectively. We started working with MFilterIt and almost instantly saw value in subscribing to the service as it helped us challenge and optimize traffic sources, weed out underperforming partners and scale with confidence leading to marketing budget optimization. Throughout this process, I found the mFilterIt team led by Debsena very knowledgeable, collaborative and extremely effective. **What do you dislike about mFilterIt?** Needed customization to able to fit into out system but we were happy with the effort by the team to make it happen. **What problems is mFilterIt solving and how is that benefiting you?** We acquire users online through regular channels like Google and Facebook but also through affiliate networks. There are a lot of fraud that happens on affiliate networks and mFilterIt helped us save millions in this particular area. ### 32. Liked mfilterit for it's capability of detecting fraud across multiple sources **Rating:** 4.0/5.0 stars **Reviewed by:** Vipul J. | Senior Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2022 **What do you like best about mFilterIt?** a) Split of possible reasons for fraud b) Clear visibility on the Dashboard **What do you dislike about mFilterIt?** Campaign and sub id level fraud analysis across multiple sources **What problems is mFilterIt solving and how is that benefiting you?** The cost-benefit analysis specifically among affiliates which drives huge volume but are not relevant ### 33. Very customer friendly team with good capability tool like mFilterIt platform **Rating:** 5.0/5.0 stars **Reviewed by:** Parth P. | User Acquisition manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 21, 2022 **What do you like best about mFilterIt?** Customer facing team is the best part of it **What do you dislike about mFilterIt?** In ability to integrate with MMP and pass real-time data to MMP so that MMP doesn't give attribution **What problems is mFilterIt solving and how is that benefiting you?** Marketing RoI and making decision on budget allocation ### 34. Good Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** July 07, 2022 **What do you like best about mFilterIt?** Good and very helpful. It made my product more stronger with the implementation. **What do you dislike about mFilterIt?** User interface can be better. And the support can also be better **Recommendations to others considering mFilterIt:** This can actually change the whole game. **What problems is mFilterIt solving and how is that benefiting you?** Fake Installs Fake sales Fake social plug ins ### 35. Fraud suite of mFilterIT, especially brand infringement solution is highly effective **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** June 15, 2022 **What do you like best about mFilterIt?** Adv. solution with simple UX Continuous improvisation Better TAT **What do you dislike about mFilterIt?** Nothing I can think of. There is scope for improvement in user dashboard **What problems is mFilterIt solving and how is that benefiting you?** Brand infringement solutioning ## mFilterIt Discussions - [What is Ad-Fraud Suite used for?](https://www.g2.com/discussions/what-is-ad-fraud-suite-used-for) - [View mFilterIt pricing details and edition comparison](https://www.g2.com/products/mfilterit-mfilterit/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+09%3A32%3A13+-0500&secure%5Bsession_id%5D=47391cdf-7398-49b8-8d0b-1b1806a59e45&secure%5Btoken%5D=5a6925d2712c1fcf341c56a398aa2d4de773f787613d74b9e18190c758c9fe3c&format=llm_user) ## mFilterIt Integrations - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [Brand Protection Suite](https://www.g2.com/products/brand-protection-suite/reviews) ## mFilterIt Features **Trading** - Keyword Tracking - Integrations **Platform Insights** - Ad Creatives - Buying Strategies - Publisher Data - Advertising Spend - Websites and Social Channels - Device Insights - Ad Intelligence Reporting **Agentic AI - Digital Advertising Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring **Platform Additional Functionality** - Ad Competitive Benchmarking - Alerts **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top mFilterIt Alternatives - [Singular](https://www.g2.com/products/singular/reviews) - 4.5/5.0 (500 reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (684 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,890 reviews)