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Numerator Insights

By Numerator

4.6 out of 5 stars

How would you rate your experience with Numerator Insights?

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Numerator Insights Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find some predefined reports difficult to understand, impacting their ability to extract useful insights effectively. (1 mentions)
Users find some predefined reports to be difficult to understand, impacting their overall experience with Numerator Insights. (1 mentions)
Users find some predefined reports hard to understand, impacting their ability to gain valuable insights effectively. (1 mentions)
Users find that some predefined reports are hard to understand, impacting their ability to utilize insights effectively. (1 mentions)

Top Cons or Disadvantages of Numerator Insights

1. Improvement Needed
Users find some predefined reports difficult to understand, impacting their ability to extract useful insights effectively.
See 1 mentions

See Related User Reviews

Pawan P.
PP

Pawan P.

Enterprise (> 1000 emp.)

3.5/5

"Numerator insights"

What do you dislike about Numerator Insights?

Some predefined reports are hard to understand

2. Inadequate Reporting
Users find some predefined reports to be difficult to understand, impacting their overall experience with Numerator Insights.
See 1 mentions

See Related User Reviews

Pawan P.
PP

Pawan P.

Enterprise (> 1000 emp.)

3.5/5

"Numerator insights"

What do you dislike about Numerator Insights?

Some predefined reports are hard to understand

3. Insufficient Insights
Users find some predefined reports hard to understand, impacting their ability to gain valuable insights effectively.
See 1 mentions

See Related User Reviews

Pawan P.
PP

Pawan P.

Enterprise (> 1000 emp.)

3.5/5

"Numerator insights"

What do you dislike about Numerator Insights?

Some predefined reports are hard to understand

4. Limited Reporting
Users find that some predefined reports are hard to understand, impacting their ability to utilize insights effectively.
See 1 mentions

See Related User Reviews

Pawan P.
PP

Pawan P.

Enterprise (> 1000 emp.)

3.5/5

"Numerator insights"

What do you dislike about Numerator Insights?

Some predefined reports are hard to understand

Numerator Insights Reviews (39)

Reviews

Numerator Insights Reviews (39)

4.6
39 reviews
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Pawan P.
PP
Senior Research Analyst
Enterprise (> 1000 emp.)
"Numerator insights"
What do you like best about Numerator Insights?

Lot of details available at product level like demographics psychographics etc Review collected by and hosted on G2.com.

What do you dislike about Numerator Insights?

Some predefined reports are hard to understand Review collected by and hosted on G2.com.

LS
Enterprise (> 1000 emp.)
"Limited insights but easy to use"
What do you like best about Numerator Insights?

Numerator insights are extremely easy to export, making it simple to take a graph or data point and embed it within your own deck. The graphics are clean and easy to comprehend. Review collected by and hosted on G2.com.

What do you dislike about Numerator Insights?

Numerator insights can be limited in scope. There are specific time frames or topics I have looked for insights on and Numerator has not had them available. Review collected by and hosted on G2.com.

Lawrence M.
LM
Director of Strategy & Planning, National Accounts
Mid-Market (51-1000 emp.)
"An extraordinarily valuable resource"
What do you like best about Numerator Insights?

Numerator Insights has provided significant value to our organization by giving us a detailed look at the consumer who is purchasing our product - allowing us to see not only the POS data we have been accustomed to, but giving us a real peek into who is making those purchases and most importantly why. Review collected by and hosted on G2.com.

What do you dislike about Numerator Insights?

Nothing at all - Numerator has been a pleasure to work with, and I have no negative feedback at all to share. We have been consistently pleased with the product. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
EF
Small-Business (50 or fewer emp.)
"Numerator Review from Coca-Cola"
What do you like best about Numerator Insights?

I enjoy the real-time data, ability to capture a cross-channel view, and importantly getting data relevant to immediate consumption - which is crucial to our category and brands. The hands on nature of the platform also allows us the ability to drill down and answer an unlimited number of business questions that come our way. Review collected by and hosted on G2.com.

What do you dislike about Numerator Insights?

While I like the self-service nature and flexibility of the platform - the templated approach is occasionally challenging. I have strong and curious analytically minded people on the team that really want the ability and flexibilty to create their own cross-tabs and filtering. Review collected by and hosted on G2.com.

Rachel C.
RC
Category Planner
Enterprise (> 1000 emp.)
"Consumer Focused Insights"
What do you like best about Numerator Insights?

Being able to customize reports specific to our customers to understand any white space opportunities. Review collected by and hosted on G2.com.

What do you dislike about Numerator Insights?

There are a lot of add ons for additional reports / capabilities. Price can be quite high dependent on the category needed. Review collected by and hosted on G2.com.

Michael M.
MM
Marketing Analytics Manager
Mid-Market (51-1000 emp.)
"Manager of Marketing Analytics"
What do you like best about Numerator Insights?

the speed of delivery, the responsiveness of consultants, and the omnichannel view Review collected by and hosted on G2.com.

What do you dislike about Numerator Insights?

The only dislike would be the lack of a source of truth, which sometimes causes a discrepancy in trends Review collected by and hosted on G2.com.

Verified User in Food & Beverages
AF
Enterprise (> 1000 emp.)
"Numerator Review"
What do you like best about Numerator Insights?

The partnership that Numerator provides is best in class.The Insights platform is easy to use and the ability to work with us on data to evolve the way that we consume and use data has been very helpful. Review collected by and hosted on G2.com.

What do you dislike about Numerator Insights?

We are always pushing for more granularity and item level data. We are looking forward to expanding the sample. Review collected by and hosted on G2.com.

DN
Category leadership manager
Enterprise (> 1000 emp.)
"Numerator data"
What do you like best about Numerator Insights?

Leakage trees for our convenience customers. We are able to see consumer trends for convenience consumers that were difficult to access previously Review collected by and hosted on G2.com.

What do you dislike about Numerator Insights?

I wish it were easier to trend data and pull year ago comparisons without pulling so many reports. O Review collected by and hosted on G2.com.

Danica D.
DD
Shopper Insights Lead - Walmart
Enterprise (> 1000 emp.)
"Best tool to answer random questions quickly"
What do you like best about Numerator Insights?

This tool is invaluable. I use it almost every day to answer any number of questions from retail & brand partners. So intuitive. Review collected by and hosted on G2.com.

What do you dislike about Numerator Insights?

Just wish that it was all inclusive vs. paying per portion Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Enterprise (> 1000 emp.)
"Great resource for all things Consumer"
What do you like best about Numerator Insights?

Having all the breakouts for shopper profile and psychographics is incredibly helpful. Its a very easy platform to use. Review collected by and hosted on G2.com.

What do you dislike about Numerator Insights?

Having more capabilities for the Smart User groups would be great to save time in creating people groups Review collected by and hosted on G2.com.