Lot of details available at product level like demographics psychographics etc Review collected by and hosted on G2.com.

Some predefined reports are hard to understand Review collected by and hosted on G2.com.

Numerator insights are extremely easy to export, making it simple to take a graph or data point and embed it within your own deck. The graphics are clean and easy to comprehend. Review collected by and hosted on G2.com.

Numerator insights can be limited in scope. There are specific time frames or topics I have looked for insights on and Numerator has not had them available. Review collected by and hosted on G2.com.

Numerator Insights has provided significant value to our organization by giving us a detailed look at the consumer who is purchasing our product - allowing us to see not only the POS data we have been accustomed to, but giving us a real peek into who is making those purchases and most importantly why. Review collected by and hosted on G2.com.

Nothing at all - Numerator has been a pleasure to work with, and I have no negative feedback at all to share. We have been consistently pleased with the product. Review collected by and hosted on G2.com.

I enjoy the real-time data, ability to capture a cross-channel view, and importantly getting data relevant to immediate consumption - which is crucial to our category and brands. The hands on nature of the platform also allows us the ability to drill down and answer an unlimited number of business questions that come our way. Review collected by and hosted on G2.com.

While I like the self-service nature and flexibility of the platform - the templated approach is occasionally challenging. I have strong and curious analytically minded people on the team that really want the ability and flexibilty to create their own cross-tabs and filtering. Review collected by and hosted on G2.com.

Being able to customize reports specific to our customers to understand any white space opportunities. Review collected by and hosted on G2.com.

There are a lot of add ons for additional reports / capabilities. Price can be quite high dependent on the category needed. Review collected by and hosted on G2.com.

the speed of delivery, the responsiveness of consultants, and the omnichannel view Review collected by and hosted on G2.com.

The only dislike would be the lack of a source of truth, which sometimes causes a discrepancy in trends Review collected by and hosted on G2.com.

The partnership that Numerator provides is best in class.The Insights platform is easy to use and the ability to work with us on data to evolve the way that we consume and use data has been very helpful. Review collected by and hosted on G2.com.

We are always pushing for more granularity and item level data. We are looking forward to expanding the sample. Review collected by and hosted on G2.com.

Leakage trees for our convenience customers. We are able to see consumer trends for convenience consumers that were difficult to access previously Review collected by and hosted on G2.com.

I wish it were easier to trend data and pull year ago comparisons without pulling so many reports. O Review collected by and hosted on G2.com.

This tool is invaluable. I use it almost every day to answer any number of questions from retail & brand partners. So intuitive. Review collected by and hosted on G2.com.

Just wish that it was all inclusive vs. paying per portion Review collected by and hosted on G2.com.

Having all the breakouts for shopper profile and psychographics is incredibly helpful. Its a very easy platform to use. Review collected by and hosted on G2.com.

Having more capabilities for the Smart User groups would be great to save time in creating people groups Review collected by and hosted on G2.com.