Best Customer Journey Analytics Tools - Page 9

How Many Customer Journey Analytics Software Products Does G2 Track?

Total Products under this Category: 222

Category Stats (Oct 2026)

  • Average Rating: 4.45/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Air360 (+2.19%) - Among all products in this category, Air360 recorded the largest rating increase compared to last month

Last updated: October 21, 2026

How Does G2 Rank Customer Journey Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 52,300+ Authentic Reviews
  • 222+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Customer Journey Analytics Software

G2 Grid® for Customer Journey Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Insider One, Braze, Contentsquare, Klaviyo, Evam, Adobe Customer Journey Analytics, and ChurnZero.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-journey-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=contentsquare&focus%5B%5D=klaviyo&focus%5B%5D=evam&focus%5B%5D=adobe-customer-journey-analytics&focus%5B%5D=churnzero)

Umbrella

Anodot’s augmented analytics platform is the next generation in business intelligence. Anodot proactively identifies revenue-critical business incidents, recommends actions, and automates the remediation process, in real time. Anodot’s patented technology goes beyond data visualization by constantly analyzing and correlating business metrics, alerts and forecasts in their context. Leveraging AI and ML, Anodot’s augmented analytics proactively alert companies to revenue-critical business incidents and automates their remediation in real-time. The company’s Cloud Costs solution provides accurate monitoring and forecasting as well as savings recommendations that cut up to 40% on annual cloud spend. Fortune 500 companies leverage Anodot for cloud cost management and Anodot for payment intelligence to help reduce cloud waste and protect revenue streams. Our team spans several continents, with headquarters in the U.S. and Israel, with business units dedicated to digital, financial services, and telecommunications. To learn more, visit www.anodot.com or check us out on LinkedIn and Twitter.

Average Rating: 4.5/5.0

Total Reviews: 36

How Do G2 Users Rate Umbrella?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.2/10)
  • Journey Reporting: 8.3/10 (Category avg: 8.4/10)
  • Integrations: 8.3/10 (Category avg: 8.3/10)
  • Trends Reporting: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind Umbrella?

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 44% Medium, 31% Small

What Do G2 Reviewers Say About Umbrella?

AI-generated summary from verified user reviews

Pros
  • Users value the time-saving capabilities of Anodot, quickly identifying and resolving critical issues in cloud environments.
  • Users value the timely alerts from Umbrella's Alerting System, significantly reducing time and stress in troubleshooting.
  • Users appreciate the fast and critical alerts from Umbrella, enabling quick identification and resolution of data issues.
  • Users value the AI-powered cost optimization that effectively identifies and reduces unnecessary cloud spending.
  • Users value how Anodot's alerts help them quickly identify and solve data problems, improving efficiency and reducing stress.
Cons
  • Users find the limited role-based access control features of Umbrella challenging for larger organizations and non-technical managers.
  • Users find the complexity of Umbrella overwhelming, especially with excessive alerts and difficulty in adjusting settings.
  • Users find the Umbrella interface not intuitive, making it challenging for non-technical team members to navigate effectively.
  • Users find the confusing interface of the Umbrella difficult for non-technical product managers to navigate.
  • Users find the difficult learning curve challenging, particularly for non-technical product managers needing better access controls.

What Are Recent G2 Reviews of Umbrella?

What Are G2 Users Discussing About Umbrella?

Xeno

Xeno is a next-gen CRM for retail enabling brands to maximize ROI from their loyalty customer base. It enables retailers to build consumer understanding and run relevant campaigns.

Average Rating: 4.6/5.0

Total Reviews: 33

How Do G2 Users Rate Xeno?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.2/10)

Who Is the Company Behind Xeno?

  • Seller: Xeno
  • Year Founded: 2015
  • HQ Location: New Delhi, India
  • Twitter: @xenohq
    142 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    139 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Food & Beverages, Retail
  • Company Size: 50% Medium, 32% Small

What Are Recent G2 Reviews of Xeno?

What Are G2 Users Discussing About Xeno?

2 Steps

Thousands of employees rely on critical business applications every day, 2Steps allows you to find out when they fail before the user does - leading to proactive troubleshooting and resolution in a way that protects the employee experience. Healthcare systems managing patient records, finance platforms processing payments, government portals serving citizens are all current customers of 2Steps. When these applications slow down or stop working, the impact is immediate: lost productivity, frustrated staff, and in some cases, real harm to the people who depend on these services. Most IT teams don't find out until users start complaining. Traditional monitoring tools watch servers, networks, and infrastructure - but they can't tell you whether someone can actually log in, navigate screens and complete their work. A dashboard full of green lights doesn't mean your people can do their jobs. 2Steps continuously tests your most important business applications by simulating real user actions - clicking buttons, entering data, navigating workflows - exactly the way your employees do, 24/7. If something breaks or slows down, your team knows in minutes, not hours. No more waiting for a flood of helpdesk tickets to piece together what went wrong. Where 2Steps really stands apart is in the environments it covers. Unlike tools built only for websites and cloud apps, 2Steps was purpose-built for complex enterprise environments - Citrix, virtual desktops, thick-client applications, and multi-step workflows that span multiple systems. These are the environments other tools simply can't reach. Tests are built visually using a simple recorder - no scripting, no developers needed. IT operations teams, application owners, and service desk managers can set up and manage everything themselves. What you get: - Automated application testing that runs around the clock across desktop, virtual, and web environments - Instant alerts when user facing workflows degrade or fail, with screenshot evidence showing exactly where things broke - Performance baselining and trend reporting to catch issues before they become outages - Support for complete end-to-end business processes, not just single page loads Government agencies, healthcare organisations, and financial services companies across Australia trust 2Steps - teams where application downtime isn't just inconvenient, it's unacceptable. Whether you're managing a Citrix environment serving thousands of clinicians, a finance platform handling daily transactions, or a citizen-facing government portal, 2Steps gives your IT team what they've been missing: a continuous, clear view of how applications are actually performing from the user's perspective.

Average Rating: 3.5/5.0

Total Reviews: 1

Who Is the Company Behind 2 Steps?

  • Seller: 2 Steps
  • Year Founded: 2018
  • HQ Location: Melbourne, AU
  • LinkedIn® Page: www.linkedin.com
    11 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Large, 50% Medium

What Are Recent G2 Reviews of 2 Steps?

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Acoustic Connect

Acoustic Connect is a B2C customer engagement platform designed with journey orchestration and multichannel capabilities at its core. It empowers marketers to create and send personalized messaging across email, mobile and dedicated messaging platforms. What sets Acoustic Connect apart is its adeptness at capturing and decoding customer signals, offering actionable insights from cues like intent or a propensity to purchase or churn. These signals then turn into strategies to optimize journeys, unlock unprecedented segmentation possibilities, and personalize messages so marketers can connect with their customers in ways previously unimagined. For brands prioritizing deeper customer relationships and driving growth, Acoustic Connect is the definitive choice.

Average Rating: 4.0/5.0

Total Reviews: 2

How Do G2 Users Rate Acoustic Connect?

  • Journey Reporting: 6.7/10 (Category avg: 8.4/10)
  • Integrations: 8.3/10 (Category avg: 8.3/10)
  • Trends Reporting: 5.0/10 (Category avg: 8.3/10)

Who Is the Company Behind Acoustic Connect?

  • Seller: Acoustic
  • Year Founded: 2019
  • HQ Location: Conway, AR
  • Twitter: @GoAcoustic
    64,110 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    426 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Acoustic Connect?

AI-generated summary from verified user reviews

Pros
  • Users value the user-friendly interface of Acoustic Connect, simplifying campaign management and enhancing productivity effortlessly.
  • Users value the efficiency of Acoustic Connect, enabling quick campaign management and boosting productivity effortlessly.
  • Users appreciate the user-friendly interface of Acoustic Connect that simplifies customer engagement and boosts productivity.
  • Users value the robust customer support of Acoustic Connect, enhancing their overall experience with the product.
  • Users value the customizability of Acoustic Connect, enhancing their experience with tailored solutions for their needs.
Cons
  • Users find certain functionalities of Acoustic Connect to be complicated to navigate, hindering their overall experience.
  • Users find the limited customization in reporting frustrating, wishing for more flexibility in their analytics options.
  • Users find the limited reporting features of Acoustic Connect somewhat restrictive, affecting customization and performance with larger datasets.
  • Users find the limited reporting options unsatisfactory, wishing for more customization and faster loading features.
  • Users find navigation difficult in Acoustic Connect, leading to complications in utilizing its functionalities effectively.

What Are Recent G2 Reviews of Acoustic Connect?

AdamX

AI-solution that helps B2B SaaS companies become #1 on the buyer shortlist.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate AdamX?

  • Journey Reporting: 10.0/10 (Category avg: 8.4/10)
  • Integrations: 10.0/10 (Category avg: 8.3/10)
  • Trends Reporting: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind AdamX?

  • Seller: AdamX
  • Year Founded: 2024
  • HQ Location: Palo Alto, US
  • LinkedIn® Page: www.linkedin.com
    10 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of AdamX?

Adobe Customer Journey Analytics B2B

Adobe Customer Journey Analytics B2B Edition (CJA B2B Edition) is a purpose-built B2B customer journey application that delivers actionable insights across individual stakeholders, buying groups, accounts, and opportunities to inform next-best actions for marketing and sales teams. CJA B2B Edition enables analysts and marketers to analyze and explore marketing impact across campaigns, channels, and content – connecting marketing efforts and investments directly to revenue outcomes. With CJA B2B Edition, analysts and marketers can measure every interaction across buying groups and generate actionable insights that create individual stakeholder and account value to drive engagement, conversion, and pipeline growth. For product teams, CJA B2B Edition measures the impact of product releases and product usage on customer satisfaction. With Adobe Customer Journey Analytics B2B Edition, brands can: • Understand customer behavior at every level and stage of the buying journey with insights that inform decisions and activation, and drive business growth. • Optimize go-to-market processes and alignment between sales and marketing teams. • Provide self-serve analytics to end-users and conduct analysis in minutes, not months. • Measure and maximize the impact of cross-channel engagement throughout the entire buyer lifecycle. • Connect marketing to revenue with rules-based and data-driven attribution across any B2B channel, dimension, metric, or lifecycle stage.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Adobe Customer Journey Analytics B2B?

  • Journey Reporting: 8.3/10 (Category avg: 8.4/10)
  • Integrations: 8.3/10 (Category avg: 8.3/10)
  • Trends Reporting: 10.0/10 (Category avg: 8.3/10)

Who Is the Company Behind Adobe Customer Journey Analytics B2B?

  • Seller: Adobe
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • Twitter: @Adobe
    956,842 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®
  • Ownership: NASDAQ:ADBE

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Do G2 Reviewers Say About Adobe Customer Journey Analytics B2B?

AI-generated summary from verified user reviews

Pros
  • Users value the robust user conversion rate tracking in Adobe Customer Journey Analytics B2B for comprehensive analysis.
  • Users value the robust user tracking features of Adobe Customer Journey Analytics B2B, enhancing their conversion rate analysis.
Cons
  • Users feel the interface of Adobe Customer Journey Analytics B2B lacks intuitive design, hindering user experience despite its great potential.

What Are Recent G2 Reviews of Adobe Customer Journey Analytics B2B?

Appier AIXON

AIXON is a data science platform that unifies and enriches existing customer data to help you better understand your audience and run AI models to easily predict their future actions. Streamline Your Data From Different Sources AIXON creates a 360-degree view of your audience by unifying data across all platforms like apps, websites and CRM, and enriches your audience profiles with Appier’s unique cross-screen technology. Predict Customers' Future Actions in Real Time Powered by the scenario-based prediction with Auto-ML models, AIXON allows you to predict specific actions of your audience in real time, from conversions to churn and even the likelihood of users visiting a certain webpage. Generate Actionable Insights With Explainable AI AIXON’s explainable AI enables our customers to understand the rationale of our AI-driven decisions. AIXON is capable of textually and visually showing the most important variables to describe why certain decisions are made. The ability to explain the factors underlying the AI’s analysis is key to fostering trust in Appier’s AI technology, and avoid it being viewed as a mere “black box." Achieve Seamless Customer Engagement AIXON seamlessly integrates with your existing owned and paid channels, allowing you to amplify omnichannel marketing on AI-powered insights and ensure optimum customer experience. Boost Conversions With RFM AIXON automatically configures your audience segments into three most critical dimensions of attributes, RFM (Recency, Frequency, and Monetary), to help you better understand customer intent and take targeted actions to realize customers’ full profit potential.

Average Rating: 4.8/5.0

Total Reviews: 2

How Do G2 Users Rate Appier AIXON?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.2/10)
  • Journey Reporting: 10.0/10 (Category avg: 8.4/10)
  • Integrations: 10.0/10 (Category avg: 8.3/10)
  • Trends Reporting: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind Appier AIXON?

  • Seller: Appier
  • Year Founded: 2012
  • HQ Location: Taipei, Taiwan
  • Twitter: @GoAppier
    1,230 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    862 employees on LinkedIn®
  • Ownership: TYO: 4180

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Appier AIXON?

What Are G2 Users Discussing About Appier AIXON?

Bombora Measurement

The right insights, at the right time, can be the difference between hitting your goals and not. BomboraMeasurement uncovers hidden insights into whatworking well, whatnot, and what could be better with your marketing and sales initiatives.

Average Rating: 3.5/5.0

Total Reviews: 2

How Do G2 Users Rate Bombora Measurement?

  • Has the product been a good partner in doing business?: 6.7/10 (Category avg: 9.2/10)

Who Is the Company Behind Bombora Measurement?

  • Seller: Bombora
  • Year Founded: 2014
  • HQ Location: New York
  • Twitter: @bomboradata
    1,432 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    226 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are G2 Users Discussing About Bombora Measurement?

ConsCent Analytics

Conscent analytics helps publishers to optimize user experience, drive better retention, and maximize revenue. With our powerful analytics solution, publishers can easily understand their content and the users and make informed decisions on their readers' behavior to improve engagement, conversion, and retention. Unlike other analytics tools, Conscent analytics focuses on all the performance metrics essential for publishers to drive meaningful and measurable results. Our machine learning algorithms are trained to anticipate content usage and user behavior, with real-time analytics, across devices to improve revenue. Conscent analytics is the only analytics solutions that leading news organizations rely on to unlock the full potential of their content and customize their revenue streams, including The Jagran Group, India Today Group, Outlook, Amar Ujala, and Punjab Kesari, among others. 𝗦𝗼𝗺𝗲 𝗦𝗮𝗹𝗶𝗲𝗻𝘁 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝘀 𝗼𝗳 𝗖𝗼𝗻𝘀𝗖𝗲𝗻𝘁 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 : 👉 50+ matrices to maximize ROI guidance 👉 Real-time data for informed decision making 👉 User-friendly dashboard for superior data visualization 👉 AI-powered platform with predictive scoring mechanisms 👉 Accurate and valuable data with no data sampling 👉 Industry-first loyalty-based analytics attributes

Average Rating: 3.8/5.0

Total Reviews: 3

Who Is the Company Behind ConsCent Analytics?

  • Seller: ConsCent
  • Year Founded: 2020
  • HQ Location: New Delhi, IN
  • LinkedIn® Page: www.linkedin.com
    16 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small, 67% Medium

What Are Recent G2 Reviews of ConsCent Analytics?

Customer Alliance

Customer Alliance is web-based Hospitality management software for small-medium and enterprise business. This software well performs as Hotel management, Reservation and booking, Room management and control of your online reputation.

Average Rating: 3.5/5.0

Total Reviews: 1

Who Is the Company Behind Customer Alliance?

  • Seller: Customer Alliance
  • Year Founded: 2009
  • HQ Location: Berlin, DE
  • Twitter: @CustomerAll
    913 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    71 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are Recent G2 Reviews of Customer Alliance?

What Are G2 Users Discussing About Customer Alliance?

Customer Analytics

Tool to generate & evaluate customer segments

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate Customer Analytics?

  • Journey Reporting: 6.7/10 (Category avg: 8.4/10)
  • Integrations: 6.7/10 (Category avg: 8.3/10)
  • Trends Reporting: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind Customer Analytics?

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of Customer Analytics?

CustomerIQ

CustomerIQ is a holistic platform and services solution offered by Neal Analytics. It leverages our expertise with Microsoft Platforms, such as Dynamics 365 Customer Insights and Azure Machine Learning, to provide an integrated solution to help companies improve their customer experience.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate CustomerIQ?

  • Journey Reporting: 6.7/10 (Category avg: 8.4/10)
  • Integrations: 6.7/10 (Category avg: 8.3/10)
  • Trends Reporting: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind CustomerIQ?

  • Seller: Neal Analytics
  • Year Founded: 2000
  • HQ Location: New York, US
  • Twitter: @nealanalytics
    1,943 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    7,084 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of CustomerIQ?

Eulerian

Eulerian is a software publisher dedicated to the measures of marketing performances. Our technology suite enables advertisers to optimize and leverage their digital actions, by coupling comprehensive data collection, advanced dashboards and real-time signal exchanges.

Average Rating: 4.0/5.0

Total Reviews: 1

Who Is the Company Behind Eulerian?

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of Eulerian?

Factoreal

Factoreal delivers an all-in-one digital marketing automation platform that empowers marketers to build lifelong engagement with their customers. We bring together email marketing automation, social media marketing, paid marketing, customer journey automation, e-commerce integration, and personalization & segmentation into one simple, connected platform. Built for every marketer, there are plenty of ready-to-use automation workflows that a marketing practitioners can use to kick start their marketing journey. Factoreal offers: Engagement: Mobile Push Notifications Web Push Notifications Email Ecommerce Store Integration SMS Website Tracking Twitter LinkedIn Instagram Facebook Landing Pages & Forms Customer Journey Automation Cross-channel campaigns Personalization Product Analytics: Multi-layer Segmentation Email Analytics Ecommerce Analytics SMS Analytics Campaign Analytics Journey Analytics Social Media Analytics

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Factoreal?

  • Journey Reporting: 8.3/10 (Category avg: 8.4/10)
  • Trends Reporting: 8.3/10 (Category avg: 8.3/10)

Who Is the Company Behind Factoreal?

  • Seller: Factoreal
  • Year Founded: 2023
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    12 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Factoreal?

What Are G2 Users Discussing About Factoreal?

Magnews

Magnews is the one-stop-shop solution for managing Customer Journey and improving Customer Value, from overall Strategy definition to single activities and campaign Execution, passing from Journey Design, in a continuous cycle of measurement and improvment. Magnews empowers marketing and sales teams to work together to acquire, convert, grow, engage and reactivate Customers and incrementing their value for the Brand.

Average Rating: 4.7/5.0

Total Reviews: 17

How Do G2 Users Rate Magnews?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.2/10)

Who Is the Company Behind Magnews?

  • Seller: MagNews
  • Year Founded: 2000
  • HQ Location: Faenza, Milano, Parigi, IT
  • LinkedIn® Page: it.linkedin.com
    29 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 59% Small, 35% Medium

What Do G2 Reviewers Say About Magnews?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the reliable data analysis of Magnews, enhancing their experience with consistent updates and ease of use.
  • Users value the reliable analytics tools of Magnews, commending their ease of use and consistent updates.
  • Users admire the reliable data analytics of Magnews, benefiting from its ease of use and regular updates.
  • Users value the easy-to-use data management of Magnews, ensuring reliable delivery and up-to-date analysis.
  • Users value the reliable delivery and data analysis of Magnews, appreciating its ease of use and frequent updates.
Cons
  • Users experience a minor bug with the customised cancellation link that can disrupt their workflow.

What Are Recent G2 Reviews of Magnews?

What Are G2 Users Discussing About Magnews?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 9, 2026