# Factoreal Reviews
**Vendor:** Factoreal  
**Category:** [Conversational Support Software](https://www.g2.com/categories/conversational-support)  
**Average Rating:** 5.0/5.0  
**Total Reviews:** 2
## About Factoreal
Factoreal delivers an all-in-one digital marketing automation platform that empowers marketers to build lifelong engagement with their customers. We bring together email marketing automation, social media marketing, paid marketing, customer journey automation, e-commerce integration, and personalization & segmentation into one simple, connected platform. Built for every marketer, there are plenty of ready-to-use automation workflows that a marketing practitioners can use to kick start their marketing journey. Factoreal offers: Engagement: Mobile Push Notifications Web Push Notifications Email Ecommerce Store Integration SMS Website Tracking Twitter LinkedIn Instagram Facebook Landing Pages & Forms Customer Journey Automation Cross-channel campaigns Personalization Product Analytics: Multi-layer Segmentation Email Analytics Ecommerce Analytics SMS Analytics Campaign Analytics Journey Analytics Social Media Analytics




## Factoreal Reviews
  ### 1. Very happy with our switch to Factoreal!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 25, 2021

**What do you like best about Factoreal?**

Factoreal has really helped our team consolidate our customer profiles. Before Factoreal, we had all of our customer information scattered across different platforms. Now, we're able to see a clearer view of the entire customer journey, from where they found us to what marketing materials they've viewed to what they've purchased. Factoreal's email marketing system is very easy to use, coming from someone who is not very experienced with graphic design. Factoreal's website tracking has also been a huge addition to our marketing efforts.

**What do you dislike about Factoreal?**

Overall, Factoreal has been very helpful. Switching our contacts over from our previous contact management platform was a bit of a process, but the Factoreal team was very hands-on in helping us clean our data & uploading all of the necessary information.

**What problems is Factoreal solving and how is that benefiting you?**

We're now able to see a more complete customer journey, which is something we haven't been able to do in the past. Now we can see where customers are finding us (i.e. social media, our website, etc.), and what marketing materials they are interacting with. It's really helped us hone in on what's working, and what marketing assets we should focus on.

  ### 2. Paying for itself already!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Daniel K. | Chief Executive Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 10, 2020

**What do you like best about Factoreal?**

The learning curve for picking up Factoreal and making it operational for the team is really quick. Within about 30min you can have an automation built-out and your company's profile totally configured to your liking.

**What do you dislike about Factoreal?**

Nothing to complain about at this point, their team is quick to reply to any questions we have and have been very engaged if we ever need them.

**What problems is Factoreal solving and how is that benefiting you?**

Our biggest problem is that our team would otherwise need to send about 80-100 extra marketing/sales/success emails or messages a day if we weren't using  Factoreal, so times that by $30/hr at 10 emails an hour and we're already saving $300/day by using Factoreal. 

Total no-brainer at this point.


## Factoreal Discussions
  - [What is Factoreal used for?](https://www.g2.com/discussions/what-is-factoreal-used-for)

- [View Factoreal pricing details and edition comparison](https://www.g2.com/products/factoreal/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+07%3A07%3A41+-0500&secure%5Bsession_id%5D=40d25e63-4d54-44d0-9ed5-f5db58978d88&secure%5Btoken%5D=c29ccfdc69f4697b427b5e48c9b2910c429553777f8a362ef3c21aace535e4eb&format=llm_user)

## Factoreal Features
**Email Marketing**
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses

**Online Marketing**
- Landing Pages and Forms
- Dynamic Content
- A/B Testing
- Mobile Optimized
- Search Tracking and Optimization

**Text Messaging**
- Bulk SMS
- Two-Way Text Messaging
- Text Scheduler
- Automatic Replies
- Automatic URL Shortening
- MMS Marketing
- Personalization
- Transactional SMS

**Content & Collaboration**
- Content Calendar
- Content Library
- Shared Inbox
- Approval Workflows
- Users and Permissions
- Content Creation

**Platform Basics**
- Dynamic Segmentation
- Journey Optimization

**Page Customization**
- Drag and Drop
- Templates
- Advanced Customization
- Content Library

**WhatsApp Messaging - WhatsApp Marketing**
- Transactional Messages
- Bulk WhatsApp Messaging
- Conversational Messaging
- Personalization
- Promotional Messages
- Automated Replies

**Lead Management**
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Lead Scoring and Grading
- Lead Nurturing
- Online Behavior Tracking
- Automated Alerts and Tasks
- CRM Lead Integration

**Social Management**
- Social Analytics
- Social Publishing
- Campaign Optimization
- Social Engagement
- Social Ads
- Campaign Planning
- Hashtag Capabilites

**Platform Data**
- Journey Reporting
- Trends Reporting
- Dashboards
- Advanced Data Filtering

**Page Optimization**
- A/B Testing
- Mobile Responsive
- Web Analytics
- SEO

**WhatsApp Business Platform - WhatsApp Marketing**
- Segmentation
- API Integration
- WhatsApp Commerce
- Analytics

**Campaign Management**
- Program Management
- Event / Webinar Marketing
- Calendaring
- Budgeting

**Platform Additional Functionality**
- Journey Mapping
- Integrations
- Automated Alerts

**Integrations**
- E-Commerce Integration
- Email Marketing Integration
- Domain Integration

**Agentic AI - Social Media Management**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Social**
- Social Listening
- Social Sharing
- Social Campaigns
- Social Media Engagement
- Social Media Advertising

**SMS Platform**
- Reporting
- Automation
- White Label
- Text-to-Landline
- Short Codes
- API Integration

**Generative AI**
- AI Text Generation

**Agentic AI - Customer Journey Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

**Reporting & Analytics**
- Basic Reporting
- Web Analytics
- ROI Analytics
- Revenue Analytics
- SEO / Keyword Analytics

**Agentic AI - Landing Page Builders**
- Cross-system Integration

**Agentic AI - SMS Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Platform**
- Customization 
- Workflow Capability
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Performance and Reliability
- Output Document Generation

**Agentic AI - Marketing Automation**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Integration**
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications

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