# Air360 Reviews **Vendor:** Air360 **Category:** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Average Rating:** 4.6/5.0 **Total Reviews:** 16 ## About Air360 The go-to-platform for an easy to start, conversion rate optimization. Air360 is a AI-powered digital experience analytics software that uncovers user behavior and optimizes conversion rates of your website and mobile app. It uncovers hidden user behaviors across customer journeys. ## Air360 Pros & Cons **What users like:** - Users appreciate the **intuitive interface and no-code implementation** of Air360, enabling quick insights and improving conversions. (4 reviews) - Users value Air360 for its **actionable insights and user-friendly interface** , significantly enhancing conversion rates and improving user experience. (3 reviews) - Users find Air360's **ease of use** exceptional, enabling quick insights without complex setups or overwhelming features. (3 reviews) - Users value the **actionable insights** from Air360, enhancing user behavior understanding and significantly improving conversion rates. (3 reviews) - Users value the **analytics capabilities** of Air360 for clear insights into user behavior and conversion rates. (2 reviews) - Users commend the **helpful customer support** of Air360, enhancing their overall experience and satisfaction with the product. (2 reviews) - Users appreciate the **easy setup** of Air360, allowing them to quickly start analyzing user behavior and improving conversions. (2 reviews) - Integrations (2 reviews) - Intuitive (2 reviews) - Powerful Tools (2 reviews) **What users dislike:** - Users find Air360's **overwhelming complexity** daunting initially, requiring extra time to master its numerous features. (1 reviews) - Users find Air360's interface can be **difficult to learn** initially due to its overwhelming amount of data and features. (1 reviews) - Users find the pricing of Air360 to be **comparatively high** , especially challenging for startups. (1 reviews) - Users find the **feature overload** of Air360 overwhelming, making it difficult to learn and use effectively. (1 reviews) - Users face **filtering issues** with Air360, as advanced options and custom alerts feel limited and lacking depth. (1 reviews) - Ineffective Notifications (1 reviews) - Integration Issues (1 reviews) - Users find the **learning curve steep** with Air360 due to the overwhelming amount of data and features. (1 reviews) - Users find that Air360 has a steep learning curve, making it **overwhelming for beginners** due to its extensive features. (1 reviews) - Limitations (1 reviews) ## Air360 Reviews ### 1. Revolutionizing User Insights with Easy Setup **Rating:** 3.5/5.0 stars **Reviewed by:** Leo Thomas Murphy . | Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2026 **What do you like best about Air360?** I use Air360 primarily to understand real user behavior on our website and improve conversion rates across our key landing pages and checkout flow. I love its heatmaps for spotting high-engagement areas and hidden friction points. Building conversion funnels to see where users abandon our flows is super valuable. What I like most is how Air360 turns vague user data into clear, actionable behavior insights without needing heavy setup or developer help. Its no-code implementation is a huge plus, letting us capture sessions, heatmaps, and funnels quickly. The clean and intuitive interface makes it easy to find what I need without learning complicated workflows. I appreciate how it starts delivering value on day one. Also, the segmentation tools are really intuitive, making UX research feel less like a chore. Another nice touch is that it doesn’t overwhelm me with unnecessary features, focusing on what truly matters for understanding users. **What do you dislike about Air360?** A few areas of Air360 could use some refinement, mostly around advanced filtering and integration depth. While the basic segmentation works really well for day-to-day analysis, some of the more granular combination filters can feel a bit limited compared to enterprise-grade tools. I’ve also noticed that custom alerting options are fairly basic—it would be helpful to get automated notifications for unusual funnel drop-offs or spikes in session errors, rather than having to check manually. I’d also like more saved, reusable segments that update automatically as new data comes in, so I don’t have to rebuild the same filters every time I analyze mobile performance or paid campaign traffic. **What problems is Air360 solving and how is that benefiting you?** I use Air360 to understand real user behavior and improve conversion rates by visualizing high-engagement areas and friction points with heatmaps. It eliminates guesswork, providing insights through session recordings and enabling no-code setup for immediate analytics, aligning the team around real user behavior. ### 2. Comprehensive UX Insights for Effective CRO **Rating:** 5.0/5.0 stars **Reviewed by:** Lovedeep B. | SEO Team Lead, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2024 **What do you like best about Air360?** What I like best about Air360 is how it uncovers hidden user behaviors, making it easier to spot where users get stuck. It's great for quickly finding areas to improve and boosting conversions. Plus, the interface is user-friendly, so insights are easy to understand. It integrate with other tools. The number of features is impressive covering many aspects and the customer suppot is also good and helpful. I use it 2 to 3 times in a week. **What do you dislike about Air360?** One thing I dislike about Air360 is that it can feel a bit overwhelming at first because there's just so much data. It also takes some time to learn how to use all the features properly. **What problems is Air360 solving and how is that benefiting you?** Air360 helps us find hidden issues on our site that we couldn't see with other tools. It shows where users get stuck, so we can fix those problems and improve conversions. It also saves us time by giving clear insights that we can act on right away. ### 3. Best One of the best thing to use **Rating:** 5.0/5.0 stars **Reviewed by:** Amit C. | Academic Counselor, Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2023 **What do you like best about Air360?** Air 360 is the best advertisement software I am using this since last 6 months to promoting my domain and till now I have find this is very user friendly and if we talk about customer experience they are very helpful **What do you dislike about Air360?** As of now I found nothing this is very user friendly **What problems is Air360 solving and how is that benefiting you?** Air 360 is providing best marketing solutions to me and as of now I have found this one of the best ### 4. Great tool to highlight improvements to make on your website ! **Rating:** 4.0/5.0 stars **Reviewed by:** Jessica L. | Responsable e-commerce et omnicanal, Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2023 **What do you like best about Air360?** I love the fact that we are carefuly followed by a dedicated Growth specialist all along the project and regularly. The team is very available and responsive to all our demands. The platform is preaty user friendly. **What do you dislike about Air360?** Sometimes there are some bugs on the Air360 plugin to get the live datas (quick insights). **What problems is Air360 solving and how is that benefiting you?** lack of fluidity in our purchasing path ( purchase tunnel) ### 5. Good experience, but it is taking shape **Rating:** 5.0/5.0 stars **Reviewed by:** Jhonny S. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2023 **What do you like best about Air360?** The sessions replays, the funnels and the filters for user segments. **What do you dislike about Air360?** There is no spreadsheet or excel exportation, just google Looker. **What problems is Air360 solving and how is that benefiting you?** Landing pages performance overview, e-commerce features, a live overview when we have flash sales. I can have more qualitative insights about my e-commerce performance. ### 6. A promising conversion booster and great tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Kadeeja S. | Freelance Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2022 **What do you like best about Air360?** Air 360 can do wonders to your business, it is a promising conversion booster tool that encourages enriching the conversion ratio. It follows the customer shopping experience and mentality by tracking the session and clicks. It works by filtering the customers from the visitors of the business. This process makes it easy to aim at our target audience with specific interests from different localities. Through this, we can easily analyse the conversion rate, profit, device-level sales and breakdown on transaction levels **What do you dislike about Air360?** As a nascent person in the field, I find it difficult to deal with the pricing package. It's difficult to miss this tool because features like session replays, on-page analytics is worth paying. **What problems is Air360 solving and how is that benefiting you?** With a lot of competitors and innovations in the field, Business growth and duration to grow are quite difficult without a helping tool. Air360 helps a lot to aim specific areas to uncover the best ways for quick growth. ### 7. Strong and intuitive UX, great analytical tool for business **Rating:** 5.0/5.0 stars **Reviewed by:** Ankush K. | Team Leader, Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2022 **What do you like best about Air360?** Decent user accessibility & Simple to understand UX. Best thing is you don't need a developer to use it **What do you dislike about Air360?** They do not have free trials. Maybe they should start giving a free access so that small businesses can use it and understand the potential of it. **What problems is Air360 solving and how is that benefiting you?** It helped us in elevation of the sales and it simplified the analytical approach of our business ### 8. smart, intuitive, connected experience analytics solution **Rating:** 4.5/5.0 stars **Reviewed by:** Balbir S. | P, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2022 **What do you like best about Air360?** It helps to make data-driven decisions for the optimization of campaigns **What do you dislike about Air360?** A bit costly as compared to other solutions **What problems is Air360 solving and how is that benefiting you?** It helps to solve the UX/ store Optimisation which helps to increase the overall ROI ### 9. Useful conversion booster and analytical tool **Rating:** 5.0/5.0 stars **Reviewed by:** Sumeet S. | Team Coach, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2022 **What do you like best about Air360?** Tracking and boosting traffic and target specific customer range. **What do you dislike about Air360?** Little expensive for a startup but after usage feels worth paying.. **What problems is Air360 solving and how is that benefiting you?** It tracks customer 's shopping behaviour by tracking clicks. ### 10. Air360 is Cash machine **Rating:** 5.0/5.0 stars **Reviewed by:** Ijaz H. | CEO, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2022 **What do you like best about Air360?** air360 was my all time favourite company to generate more sales for my affiliate business. They help you to get more sales for your business. I was able to get them early access. Air360 Track everything for you. No Development needed at all. **What do you dislike about Air360?** being an affiliate i would say they offer only 20% commission for Affiliates. They mut go for 35%-40% or onetime lumsum amount for affiliates who are drving them more sales and customers. **What problems is Air360 solving and how is that benefiting you?** My main business is affiliate marketing. Since 60% customers dont buy the products with their first visit on our affiliate links. so we do remarketing to get them on board. ### 11. The best analytics platform for your online business **Rating:** 4.5/5.0 stars **Reviewed by:** Ankur G. | Digital Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** February 14, 2022 **What do you like best about Air360?** Simple and beautiful as in terms of appearance, the reports can be generated which can be shared with teams for better results and overall presentation looks appealing. **What do you dislike about Air360?** Not every product has any cons so far so good the Air360 really meets up the requirements of any small or big firm as per usage. **What problems is Air360 solving and how is that benefiting you?** Problems like understanding the funnels for users, tracking the uninstall and installation rate with intelligent replays is the best solution for analytics issues that we have in online businesses ### 12. Efficient use **Rating:** 5.0/5.0 stars **Reviewed by:** Victory A. | Service Desk Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2022 **What do you like best about Air360?** I appreciate its accessibility for users **What do you dislike about Air360?** I haven't found any dislike yet, so far it's good **Recommendations to others considering Air360:** Helps with all Advertising needs in one place **What problems is Air360 solving and how is that benefiting you?** Solving business needs and application needs in a corporate world ### 13. Autotracking & Best Analytical Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Ishan S. | Senior Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2022 **What do you like best about Air360?** Autotracking, Point & click, Intelligent replays that make it more convenient for their customers. Also, no developer needed. **What do you dislike about Air360?** They should provide free access for some time so startups can use more. **Recommendations to others considering Air360:** Just use it, you will love it. **What problems is Air360 solving and how is that benefiting you?** Autotracking & Analytical Tool ### 14. Best conversion booster and analytical tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2021 **What do you like best about Air360?** It is a good conversion booster tool that helps to improve the conversion ratio. It tracks the customer shopping behaviour by tracking the session and clicks. It also helps to funnel out the customers from the visitors who intended to buy or something. It helps in boosting the traffic and to target the specific customer range or region. It provides great analysis for conversion, profit, device-level sales and breakdown on transaction level **What do you dislike about Air360?** It is paid, the pricing is comparatively high for startups. Although, the unique features like session replays, on-page analytics is worth paying. **What problems is Air360 solving and how is that benefiting you?** It provides one-page analytics so it is easy to see the breakdown of page-wise analysis. It provides session replays so all the saved actions and steps of the customer are displayed. It provides conversion-boosting features and smart funnels. It shows the clicks of the customer that is a more interesting feature. ### 15. Great tool make a growth of team and rapid expansion of business. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2021 **What do you like best about Air360?** Intelligent replays and autotracking are really worth of it. **What do you dislike about Air360?** Bit a long time process so need some extra amount of time to get return in proper way. **Recommendations to others considering Air360:** Must try to get help of Air360 it will affect your business a lot. **What problems is Air360 solving and how is that benefiting you?** Bussiness growth and span are quite difficult without Air360. Air360 helps a lot to target specific area to find fine way for rapid growth. ### 16. comprehensive and easy to use analytics tools **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Air360?** We have quickly found great insights on our website and saw a nice increase in conversion following some fixes we did to the forms and overall journey. Very simple and intuitive UX with a strong engine and very advanced customization potential. **What do you dislike about Air360?** Nothing at the moment because I have not encountered anything I do not like. **What problems is Air360 solving and how is that benefiting you?** The problem we were solving with air360 was increasing the conversion rate on our website significantly. ## Air360 Discussions - [Easy](https://www.g2.com/discussions/facile) - 2 comments, 2 upvotes - [View Air360 pricing details and edition comparison](https://www.g2.com/products/air360/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+10%3A33%3A32+-0500&secure%5Bsession_id%5D=e6683581-148d-40f6-8e80-ca5f0b373fdd&secure%5Btoken%5D=61d86541de7faf322288f9c2a80e6c6e848a16e6e70f8dfcb46bf9251c802fcd&format=llm_user) ## Air360 Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation **User Behavior** - Click Tracking - Mouse Movement - Frustration Tracking **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Platform Basics** - Dynamic Segmentation - Journey Optimization **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **A/B Testing ** - Error and Bug Tracking - Split URL Testing - Data Analysis - Notes **Administration** - Data Storage - A/B Testing - Integrations **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Other** - User Data - Load Time Monitoring - Campaign Tracking - E-Commerce - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Visitor Information** - User Identification - Search Box **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Agentic AI - Session Replay** - Cross-system Integration **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Administration** - API / Integrations - QA Testing - Performance and Reliability ## Top Air360 Alternatives - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) - 4.6/5.0 (613 reviews) - [Glassbox](https://www.g2.com/products/glassbox/reviews) - 4.9/5.0 (788 reviews) - [Heap](https://www.g2.com/products/heap/reviews) - 4.4/5.0 (1,074 reviews)