LeadSquared Sales CRM
LeadSquared Sales CRM is our core sales execution product, built to support inside sales, call center, and field sales teams in managing leads, tracking pipeline activity, and closing deals from a single platform. It functions as the central hub that our other modules — marketing, mobile, service — connect into. We cover several areas of the sales process. Our lead management handles capturing leads from various sources, qualifying and scoring them automatically, and routing them to the appropriate rep or team based on configurable rules. We give sales reps a "Smart Views" interface intended to show them a prioritized list of just their own tasks and leads, rather than a cluttered general view. Our opportunity management lets teams track deals with higher revenue potential separately from standard leads, including mapping multiple opportunities tied to the same account. We've built in communication tools including click-to-call dialing with call logging, and messaging via email, WhatsApp, and SMS, with the ability to send bulk campaigns or automated replies and track engagement on individual messages. Our no-code workflow builder lets admins configure sales processes — approvals, follow-up sequences, notifications — without needing developer involvement, and we support multiple concurrent sales processes for organizations running several product lines or teams. For field-based reps, our CRM includes the mobile app functionality we described above (territory management, GPS tracking, beat planning). Our reporting and dashboards cover call volume and connect rates, conversation tracking (opens/clicks on emails and messages), revenue by rep or region, and sales closure against targets, with role-based access so different teams see relevant views. We integrate with third-party tools spanning WhatsApp Business API, analytics platforms, telephony providers, payment gateways, and meeting schedulers. We typically price this product on a per-user, per-month basis, and we publish a separate pricing page for specific tiers. We market this product broadly across industries including education, financial services, healthcare, real estate, and automotive, and cite customers from various NBFCs and educational institutions in our case studies.
Average Rating: 4.5/5.0
Total Reviews: 294
How Do G2 Users Rate LeadSquared Sales CRM?
- Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.0/10)
- Workflow Capability: 8.7/10 (Category avg: 8.5/10)
- Contact & Account Management: 8.9/10 (Category avg: 8.8/10)
- Opportunity & Pipeline Mgmt.: 9.1/10 (Category avg: 8.7/10)
Who Is the Company Behind LeadSquared Sales CRM?
- Seller: LeadSquared
- Year Founded: 2011
- HQ Location: Bangalore
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LinkedIn® Page: www.linkedin.com
1,071 employees on LinkedIn® - Phone: 848-248-4002
Who Uses This Product?
- Who Uses This: Inside sales specialist, BDE
- Top Industries: Education Management, Financial Services
- Company Size: 54% Medium, 28% Large
What Do G2 Reviewers Say About LeadSquared Sales CRM?
AI-generated summary from verified user reviews
Pros
- Users appreciate the flexible lead management features of LeadSquared Sales CRM, enhancing organization and tracking of sales activities.
- Users appreciate the user-friendly interface of LeadSquared Sales CRM, facilitating easy lead management and automation.
- Users value the lead generation capabilities of LeadSquared Sales CRM, enhancing lead tracking and management efficiency.
- Users value the efficiency of LeadSquared Sales CRM, enabling significant time savings and streamlined operations for sales teams.
- Users appreciate the intuitive interface of LeadSquared Sales CRM, making lead management and automation easy and efficient.
Cons
- Users experience slow loading times with LeadSquared, especially when managing large lists or switching between screens.
- Users experience slow performance with LeadSquared, particularly when loading lists and switching screens, hindering efficiency.
- Users find the learning curve steep, with initial setup and feature understanding requiring significant time and effort.
- Users experience slow speed with LeadSquared, causing frustration during lead updates and automation edits.
- Users often face technical issues like slow performance and glitches, disrupting their workflow and efficiency.
What Are Recent G2 Reviews of LeadSquared Sales CRM?
"Simplifies Lead Tracking Across Multiple Channels"
Rating: 4.5/5.0 stars
— Megha A.
Rating: 5.0/5.0 stars
— Vikas G.

