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Best Answer Engine Optimization (AEO) Tools for Small Business

Blue Bowen
BB
Researched and written by Blue Bowen

Products classified in the overall Answer Engine Optimization (AEO) category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Answer Engine Optimization (AEO) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Answer Engine Optimization (AEO) category.

In addition to qualifying for inclusion in the Answer Engine Optimization (AEO) Tools category, to qualify for inclusion in the Small Business Answer Engine Optimization (AEO) Tools category, a product must have at least 10 reviews left by a reviewer from a small business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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6 Listings in Small Business Answer Engine Optimization (AEO) Available

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    G2 Score
Semrush
(2,941)4.5 out of 5
2nd Easiest To Use in Answer Engine Optimization (AEO) software
View top Consulting Services for Semrush
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 65% Small-Business
    • 28% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Semrush is a comprehensive SEO toolkit that provides a range of features including keyword research, site audits, competitor analysis, and backlink tracking.
    • Reviewers frequently mention the intuitive user interface, reliable data, and the convenience of having all essential SEO tools integrated into one platform, which enhances their workflow and efficiency.
    • Reviewers experienced challenges with the high pricing, especially for small businesses and freelancers, and some found the vast amount of data and tools overwhelming for beginners.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Semrush Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    562
    Ease of Use
    537
    Keyword Research
    488
    Helpful
    458
    SEO Optimization
    435
    Cons
    Expensive
    377
    High Pricing
    334
    High Costs
    291
    Pricing Issues
    214
    Learning Curve
    211
    View All Pros and Cons
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Semrush
    Company Website
    Year Founded
    2008
    HQ Location
    Boston, MA
    Twitter
    @semrush
    303,564 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,261 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 65% Small-Business
  • 28% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Semrush is a comprehensive SEO toolkit that provides a range of features including keyword research, site audits, competitor analysis, and backlink tracking.
  • Reviewers frequently mention the intuitive user interface, reliable data, and the convenience of having all essential SEO tools integrated into one platform, which enhances their workflow and efficiency.
  • Reviewers experienced challenges with the high pricing, especially for small businesses and freelancers, and some found the vast amount of data and tools overwhelming for beginners.
Semrush Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
562
Ease of Use
537
Keyword Research
488
Helpful
458
SEO Optimization
435
Cons
Expensive
377
High Pricing
334
High Costs
291
Pricing Issues
214
Learning Curve
211
View All Pros and Cons
Seller Details
Seller
Semrush
Company Website
Year Founded
2008
HQ Location
Boston, MA
Twitter
@semrush
303,564 Twitter followers
LinkedIn® Page
www.linkedin.com
2,261 employees on LinkedIn®
Airops
(56)4.8 out of 5
5th Easiest To Use in Answer Engine Optimization (AEO) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Millions of consumers are using AI search engines like Google and ChatGPT to find brands. AirOps is the first platform helping teams win AI search and prepare for what’s next. AirOps shows you how

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 64% Small-Business
    • 25% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • AirOps is a content production tool that automates workflows, integrates with third-party solutions, and offers resources for learning and certification.
    • Users frequently mention the significant increase in efficiency and scalability of content production, the ability to maintain high quality, and the responsive and helpful support team.
    • Reviewers experienced a steep learning curve, issues with the interface being initially daunting, and the cost being unaffordable for smaller budgets or individual users.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Airops Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    7
    Useful
    7
    Features
    6
    Customer Support
    4
    Customization
    4
    Cons
    Learning Curve
    4
    Learning Difficulty
    3
    Credit Issues
    2
    Difficult Navigation
    2
    Expensive
    2
    View All Pros and Cons
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    AirOps
    Year Founded
    2021
    HQ Location
    San Francisco, US
    LinkedIn® Page
    www.linkedin.com
    80 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Millions of consumers are using AI search engines like Google and ChatGPT to find brands. AirOps is the first platform helping teams win AI search and prepare for what’s next. AirOps shows you how

Users
No information available
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 64% Small-Business
  • 25% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • AirOps is a content production tool that automates workflows, integrates with third-party solutions, and offers resources for learning and certification.
  • Users frequently mention the significant increase in efficiency and scalability of content production, the ability to maintain high quality, and the responsive and helpful support team.
  • Reviewers experienced a steep learning curve, issues with the interface being initially daunting, and the cost being unaffordable for smaller budgets or individual users.
Airops Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
7
Useful
7
Features
6
Customer Support
4
Customization
4
Cons
Learning Curve
4
Learning Difficulty
3
Credit Issues
2
Difficult Navigation
2
Expensive
2
View All Pros and Cons
Seller Details
Seller
AirOps
Year Founded
2021
HQ Location
San Francisco, US
LinkedIn® Page
www.linkedin.com
80 employees on LinkedIn®

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Profound
(145)4.6 out of 5
1st Easiest To Use in Answer Engine Optimization (AEO) software
View top Consulting Services for Profound
Save to My Lists
Entry Level Price:$99.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Get your brand mentioned by ChatGPT, Perplexity, and other LLMs. Reach millions of consumers who are using AI to discover new products and brands. Track your AI visibility, see where and how AI mentio

    Users
    • CEO
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 54% Mid-Market
    • 21% Enterprise
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Profound
    Company Website
    Year Founded
    2024
    HQ Location
    N/A
    Twitter
    @tryprofound
    7,330 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    108 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Get your brand mentioned by ChatGPT, Perplexity, and other LLMs. Reach millions of consumers who are using AI to discover new products and brands. Track your AI visibility, see where and how AI mentio

Users
  • CEO
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 54% Mid-Market
  • 21% Enterprise
Seller Details
Seller
Profound
Company Website
Year Founded
2024
HQ Location
N/A
Twitter
@tryprofound
7,330 Twitter followers
LinkedIn® Page
www.linkedin.com
108 employees on LinkedIn®
Otterly.AI
(37)4.9 out of 5
4th Easiest To Use in Answer Engine Optimization (AEO) software
Save to My Lists
Entry Level Price:$29.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    OtterlyAI is the leading AI Search Monitoring & Optimization platform, trusted by 15,000+ SEO and marketing professionals. While your competitors are blind to AI Search, you'll know exactly how

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 57% Small-Business
    • 41% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Otterly,aI is a tool designed to monitor and optimize brand visibility on AI search platforms such as Google AI Overviews, ChatGPT, and Perplexity.
    • Users like the tool's user-friendly interface, quick implementation, and the ability to provide actionable insights for improving brand visibility in AI-generated search results.
    • Reviewers experienced a learning curve with the tool, particularly during the initial setup and configuration, and some found the user interface to be overwhelming with too many options.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Otterly.AI Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Valuable Insights
    14
    Easy Setup
    11
    Intuitive
    9
    AI Features
    8
    Time Saving
    8
    Cons
    Learning Curve
    9
    High Costs
    2
    Layout Issues
    2
    Setup Difficulties
    2
    Accuracy Issues
    1
    View All Pros and Cons
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    OtterlyAI
    Company Website
    Year Founded
    2023
    HQ Location
    N/A
    LinkedIn® Page
    www.linkedin.com
    7 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

OtterlyAI is the leading AI Search Monitoring & Optimization platform, trusted by 15,000+ SEO and marketing professionals. While your competitors are blind to AI Search, you'll know exactly how

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 57% Small-Business
  • 41% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Otterly,aI is a tool designed to monitor and optimize brand visibility on AI search platforms such as Google AI Overviews, ChatGPT, and Perplexity.
  • Users like the tool's user-friendly interface, quick implementation, and the ability to provide actionable insights for improving brand visibility in AI-generated search results.
  • Reviewers experienced a learning curve with the tool, particularly during the initial setup and configuration, and some found the user interface to be overwhelming with too many options.
Otterly.AI Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Valuable Insights
14
Easy Setup
11
Intuitive
9
AI Features
8
Time Saving
8
Cons
Learning Curve
9
High Costs
2
Layout Issues
2
Setup Difficulties
2
Accuracy Issues
1
View All Pros and Cons
Seller Details
Seller
OtterlyAI
Company Website
Year Founded
2023
HQ Location
N/A
LinkedIn® Page
www.linkedin.com
7 employees on LinkedIn®
Scrunch AI
(54)4.7 out of 5
3rd Easiest To Use in Answer Engine Optimization (AEO) software
Save to My Lists
Entry Level Price:$300.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Scrunch is the leading platform for helping brands gain visibility in AI search results. As discovery shifts from traditional SEO to large language models and AI agents, Scrunch provides marketers wit

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 37% Mid-Market
    • 35% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Scrunch AI Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    17
    Ease of Use
    12
    AI Features
    8
    Competitor Analysis
    7
    Customer Support
    7
    Cons
    Data Limitations
    4
    Learning Difficulty
    2
    Limited Customization
    2
    Confusing Options
    1
    Dashboard Usability
    1
    View All Pros and Cons
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Scrunch AI
    Company Website
    Year Founded
    2023
    HQ Location
    N/A
    Twitter
    @ScrunchAI
    215 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    32 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Scrunch is the leading platform for helping brands gain visibility in AI search results. As discovery shifts from traditional SEO to large language models and AI agents, Scrunch provides marketers wit

Users
No information available
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 37% Mid-Market
  • 35% Small-Business
Scrunch AI Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
17
Ease of Use
12
AI Features
8
Competitor Analysis
7
Customer Support
7
Cons
Data Limitations
4
Learning Difficulty
2
Limited Customization
2
Confusing Options
1
Dashboard Usability
1
View All Pros and Cons
Seller Details
Seller
Scrunch AI
Company Website
Year Founded
2023
HQ Location
N/A
Twitter
@ScrunchAI
215 Twitter followers
LinkedIn® Page
www.linkedin.com
32 employees on LinkedIn®
Hall
(12)4.8 out of 5
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Understand and measure how your business and website appears in the millions of questions people are asking AI.

    Users
    No information available
    Industries
    • Computer Software
    Market Segment
    • 92% Small-Business
    • 8% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Hall Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    3
    Brand Management
    2
    AI Features
    1
    Customer Support
    1
    Data Analysis
    1
    Cons
    Complex Setup
    1
    Data Limitations
    1
    Learning Difficulty
    1
    Sentiment Analysis
    1
    View All Pros and Cons
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Hall
    Year Founded
    2023
    HQ Location
    Sydney, Australia
    LinkedIn® Page
    www.linkedin.com
    9 employees on LinkedIn®
    Ownership
    Private
    Phone
    https://usehall.com/help
Product Description
How are these determined?Information
This description is provided by the seller.

Understand and measure how your business and website appears in the millions of questions people are asking AI.

Users
No information available
Industries
  • Computer Software
Market Segment
  • 92% Small-Business
  • 8% Mid-Market
Hall Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
3
Brand Management
2
AI Features
1
Customer Support
1
Data Analysis
1
Cons
Complex Setup
1
Data Limitations
1
Learning Difficulty
1
Sentiment Analysis
1
View All Pros and Cons
Seller Details
Seller
Hall
Year Founded
2023
HQ Location
Sydney, Australia
LinkedIn® Page
www.linkedin.com
9 employees on LinkedIn®
Ownership
Private
Phone
https://usehall.com/help
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Clear Filter
More Filters
Market Segments
All Segments
Small Business
Mid Market
Enterprise
Avg. Customer Review
Language
Pricing
Sort by
Clear All

6 Listings in Small Business Answer Engine Optimization (AEO) Available

  • Sort By:
    G2 Score

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