Otterly.AI Reviews & Product Details

Really simple and user friendly AI search monitoring tool AI Search analytics tool

Great to monitor and optimise brand visibility on ChatGPT

Great for optimising my website citations on ChatGPT

Was very quick and easy to implement and intergrate with current processes. I use it daily to check in.

The founder, Thomas Peham, is very helpful, quick to get you started (trouble shoots any queries over video) and for those who are marketers/communications it really helps that he has a strong marketing background alongside his technical skills, as he will approach solutions from both perspectives.

The platform is constantly seeking feedback and making improvements which is great. Review collected by and hosted on G2.com.

Nothing yet and I've been using it for 4 months. Review collected by and hosted on G2.com.

Overall, Otterly is excellent. From the view point of a regional management, Its biggest strength is the way that AI has impacted client relationships. What this ease of use means is that my account teams can quickly pull a report during a client call showing that they have visible proof of their AI search presence. They have some of the best customer support we've experienced; once, they even jumping on a call for a few minutes to help us debug a tracking prompt that a client in the fintech space using. We appreciate this amount of support infront of our clients. Review collected by and hosted on G2.com.

Internally, the pricing structure needed some defending. The ROI had to work, so we had to estimate how many client accounts we would manage at any one time. That was maybe a bit of a leap of faith, but one that over six months of us being on-board has come back to pay off hugely. Review collected by and hosted on G2.com.

It was easy to implement and insights were instant. Otterly has been something I could connect with. In fact, within a day from implementing AI to our HubSpot dashboard and Slack, the next week we had our first big win — one of our core reports on "brand storytelling trends" was being referenced by ChatGPT multiple times. The features are top-notch, but I love the sentiment tracking the most. These mentions have become a key brand health indicator due in part to the tone of these mentions showing up in the AI-generated reports our leadership team references. Review collected by and hosted on G2.com.

It may take a bit to drop your old habits of keyword tracking and start thinking in terms of the complete queries and inputs AI engines consume. For our team, it took a few weeks to get into the real mindset that the tracking list had to be more than just simple brand terms. Review collected by and hosted on G2.com.

Otterly, When viewed through a business and project management lens. The power of AI lies in its actionable reports. The integration with our Power BI environment in itself was an added benefit, enabling us to cross-reference AI mention data with lead generation numbers from our CRM. The customer support executive was extremely supportive in this technical integration phase. Review collected by and hosted on G2.com.

The first was the cost-benefit analysis which was a blocker as ROI on "AI visibility" was an entirely new concept for our finance team. Although the value is now obvious, in providing that initial business case we had to look into the future and describe potential benefits rather than use past data. Review collected by and hosted on G2.com.

From a person who works as a project manager, my preference is for tools that blend into our process. Otterly. Implementing the AI was a cakewalk and most importantly, we could hook it up with our Trello boards to create tasks. As soon as we got our first alert that one of our clients had their new article cited in a Gemini answer, we could whip up a card in seconds to see why — and how we could repeat it. Customer support also enabled us to get up and running with Japan-specific tracking for each of our clients as soon as possible. Review collected by and hosted on G2.com.

The transition from this rich data to concrete action points for our content and dev teams requires a bit of learning. That's a lot of data in the dashboard and we had to iterate on our process initially because we started writing vague tickets such as ' improve AI visibility'. That taught us to get more specific quickly. Review collected by and hosted on G2.com.

The implementation was incredibly smooth. I had Otterly. If you can connect tools like Google Search Console and Slack, you will see the value within the same afternoon. The simplicity is a big plus; I am not a data scientist, but it shows the dashboard, where our brand and key terms appear in AI Overviews and ChatGPT Google. Tracking terms such as home energy efficiency tips and air sealing benefits allowed us some insight we had not had before. This is something I use almost every day just to gauge our pulse. Review collected by and hosted on G2.com.

I've found the sentiment analysis is occasionally a bit hyper-sensitive, marking a neutral, factual mention as mildly negative. Not a big deal and doesn't affect the overall data, but a little something I look for every week when going through the weekly reports. Review collected by and hosted on G2.com.

Generect helps me fill in the missing link in my SEO workflow–what happens after the click. I always asked to bring QUALIFIED TRAFFIC but this tool helped me to visualize the flow of that traffic inside the product catalog. Whether the products are high on the page or hidden in an underperforming layout is very easy for me to see if we are ranking for a product. Invest like no other — this data, which shows how layout changes convert to bounce rate and time-on-page for organic is invaluable. Review collected by and hosted on G2.com.

There is a bit of a shift in thinking in order to set it up first. It took me a short moment to shift my mindset from classic, “keyword tracking” mode to thinking in questions/prompts. I quickly evolved my tracking list from just obvious brand terms to tracking the more sophisticated topics that really matter to us, but this took a week or two. Review collected by and hosted on G2.com.

The implementation was incredibly straightforward. In less than 30 minutes I had our core brand and also the top five service-area prompts set up and being tracked. The thing that I use most is probably the alerting; when we get a Slack notification when someone mentions our agency in a Chat GPT answer to a query 'what are the best local SEO strategies' you absolutely cannot put a price on that. It enables us to respond and participate instantly. The simplicity in usability and the immediacy of the findings have made this become a tool that we use daily across our entire strategy team. Review collected by and hosted on G2.com.

I have observed that, for a few of the newer niche AI platforms the sentiment analysis tends to be a little less accurate, occasionally classifying a neutral mention as positive. This is a small inconvenience (and for the big hitters such as Google AI Overviews, my hits have been accurate), but it is something I need to remember when skimming reports. Review collected by and hosted on G2.com.

It was the ease of use and number of features that were dedicated to AI search, said Ingen. I am an SEO expert, and generative search, Otterly has turned my world upside down! And AI gave me clarity when I needed it most. It was so easy to configure prompt tracking for our own services as well as those of our competitors. I use it every day, and I particularly love the sentiment analysis feature that allows me to gauge how we’re being portrayed not just if we are mentioned in ChatGPT and Google’s AI Overviews! Review collected by and hosted on G2.com.

I felt a bit overwhelmed when setting up the custom alerts in the beginning. It took me a few days to really understand how to adjust them so they don’t pull in noise, and only include the most important mentions. Would love to see a little more help getting started for new users. Review collected by and hosted on G2.com.

Integrating it with our other tools was straightforward. We have set it up to feed directly into our main HubSpot dashboard, which allows us to clearly see how AI search visibility relates to lead generation. I also appreciate that the product is under active development; new features and AI engines are regularly added, so I feel confident that I won’t be left using outdated technology. Review collected by and hosted on G2.com.

There’s a slight learning curve to really know all the metrics and what they mean for your strategy. But their knowledge-based articles are in depth and useful. Review collected by and hosted on G2.com.