Waikay Reviews & Product Details

I've been using Waikay for a long while now, it has allowed me to fully understand how Chat GPT and other tools view brands I am working on, it has led to some interesting insights which have helped me to demonstrate the need for improvements to clients, it is easy to use but more importantly the support from the team has helped me understand really how to use it.

Love that it is easy to add team members without too much of a difficulty. Review collected by and hosted on G2.com.

It is still in development and you can see that it is continually being improved as the various LLMs or Chat Bots are evolving, as a result it isn't going to be ahead of them breaking it, but not had any issues. Review collected by and hosted on G2.com.

What I like best about Waikay is that it finally gives me a clear, structured view of how AI tools talk about our brand and our competitors. Instead of guessing what ChatGPT or other models say, I can see real answers, spot missing or wrong information, and get concrete suggestions on what to fix. We started using Waikay basically from day one, and it quickly became a game changer in how we think about “AI visibility” alongside classic SEO. Review collected by and hosted on G2.com.

It is still an early product, so you can feel that sometimes. A few things in the UI are not 100 percent intuitive yet, some reports take a bit of time to generate, and there are features and integrations I would like to see in the future. None of this is critical, but it is clear Waikay is evolving fast rather than being a “finished” enterprise tool. Review collected by and hosted on G2.com.

What I like most about Waikay is that it gives marketers a clear view of how AI systems see and interpret a brand. Most tools still treat visibility as a traditional SEO problem, but Waikay focuses on the AI and GEO layer that now shapes real discovery. The topic analysis, action plans and entity insights are genuinely useful and consistent enough to build into a workflow. It helps me understand where a brand is strong, where it is being misunderstood, and what needs improving to strengthen visibility across platforms like ChatGPT, Gemini and Perplexity. In a space full of noise (there are AI tools launched every week), Waikay feels practical, grounded and ahead of the curve. Review collected by and hosted on G2.com.

Waikay is working in a new space, so there is naturally a bit of a learning curve. Some of the AI visibility concepts take time to interpret, especially for teams used to traditional SEO tools. The platform is still evolving, and there are moments where I want deeper integrations and slightly richer reporting. None of this takes away from its value, but it does mean you need some existing understanding of AI search and entity work to get the most from it. Review collected by and hosted on G2.com.

I like Waikay's easy-to-use interface and detailed action steps. I also appreciate the fresh updates of prompts that we are tracking, along with the brand-topic analysis. These features help provide a full picture of what we need to track and improve on the website to rank higher in AI search. Additionally, the initial setup of Waikay was super easy. Review collected by and hosted on G2.com.

The UX/UI could be improved as it is a new tool, making the interface not as easy to navigate despite valuable data. Also, the credits can be used up quickly depending on the plan, which might not be sufficient for lower pricing tiers to track everything. Review collected by and hosted on G2.com.

I really like Waikay because it provides me with the ability to quickly generate topic reports and consolidate them into a comprehensive report. This functionality is incredibly helpful as it allows me to efficiently brief content teams and provide my clients with a clear understanding of where their visibility is lacking. Additionally, the initial setup of Waikay was very easy, guiding me through each step seamlessly, which made integrating it into my workflows a breeze. The tool’s ability to be one of the few actionable AI-based solutions for content strategy and SEO further enhances its utility, making it an indispensable part of my process. Review collected by and hosted on G2.com.

I think the overall month-on-month tracking could be clearer, and perhaps some kind of CSV export would be beneficial. Review collected by and hosted on G2.com.

I really appreciate that Waikay approaches AI visibility through entity-based and topic-group analysis rather than relying on single-prompt responses. Their method evaluates a website’s “topic temperature” across a cluster of related prompts, which gives a far more stable, accurate, and meaningful picture of visibility in AI search. Review collected by and hosted on G2.com.

The only area I’d love to see grow is reporting. More flexibility in tracking response changes over time and expanding export options would make the insights even more powerful. Everything else they’re building is fantastic, and these additions would take it to the next level. Review collected by and hosted on G2.com.

I primarily use Waikay for content, topic, and gap analyses. What I like the most is the presentation of data interpretation, which helps bridge the gap between traditional SEO analysis and AI interpretation. The initial setup of the program was very easy and without any issues. Moreover, I have just started using Waikay, but I found it incredibly good. Review collected by and hosted on G2.com.

The categories in the Knowledge Map of Waikay are partially vague, and the action recommendations are generic or inappropriate. In particular, the categories are too broadly defined and not clearly separated, which affects the usefulness of the action recommendations. These recommendations often do not help because they are based on a comparison with competitors who may have a different purpose. An example would be a comparison between a learning platform and private tutoring, where a critical point, that one is not a learning platform or app, offers no help. Review collected by and hosted on G2.com.

Very intuitive and easy to use. Great dashboard. Review collected by and hosted on G2.com.

I'm just starting with it, so I'm not sure how the costs will add up once I use it more. Review collected by and hosted on G2.com.

I really like the GEO actions. They’re on point, accurate, clear, and easy to follow. Review collected by and hosted on G2.com.

Maybe being limited to monitoring only two competitors on the lower tier feels a bit restrictive. Review collected by and hosted on G2.com.

WaiKay delivers what it promises: clear and actionable insights about the visibility of a brand in LLMs and how to improve it, thanks to a detailed competitive analysis.

I like their transparency, allowing users to assess their action plans with Claude or Gemini, which is a great way to even improve them. Review collected by and hosted on G2.com.

WaiKay should improve the quality of its localisation in languages other than English. Review collected by and hosted on G2.com.