Profound Pricing Overview

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Profound Enterprise

Per Year

Profound Growth

$399.00

Per Month

Profound Starter

$99.00

Per Month

Profound offers two plans. Profound Lite, which is best for SMBs, and Profound Enterprise.

The Enterprise plan is a fully-custom, scale-anywhere tier built for large brands and agencies that juggle multiple products and regions. It delivers daily insights across today’s leading answer engines—ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot—with upcoming coverage for Google AI Mode, Gemini, Claude, Grok and DeepSeek.

You get unlimited domains, custom language and region support, ChatGPT Shopping visibility, Google Analytics integration, and uncapped quotas for prompts, searches, trends, opportunities and in-product tools. In short, it’s the no-limits option that transforms AI-sourced traffic data into decisive, global-ready actions.

Custom pricing to fit your exact scale.

Profound has 3 pricing editions. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for Profound is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Profound must be conducted with the seller.

Pricing information was last updated on November 03, 2025

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Profound Pricing Reviews

(2)

Jake M.

SEO Technical Specialist

Enterprise (> 1000 emp.)

7/23/2025

"Awesome insights & actionable recommendations"

5/5

What do you like best about Profound?

Profound has really helped how our team approach data and strategy when it comes to AEO. What stands out the most is their ability to not just deliver insightful analytics, but to also provide actionable recommendations through our bi-weekly strategy sessions and provide support for new features they are constantly adding. Review collected by and hosted on G2.com.

What do you dislike about Profound?

Nothing significant comes to mind at this stage. Review collected by and hosted on G2.com.

What problems is Profound solving and how is that benefiting you?

Profound is solving several key problems for us, leading to significant benefits:

Problems being solved:

Strategic Decision-Making: We're now able to make data-driven decisions with much greater confidence, moving away from guesswork.

Identifying Growth Opportunities: The insights provided have helped us pinpoint untapped markets and areas for expansion we previously overlooked.

Optimising Resource Allocation: By understanding where our efforts yield the best results, we can allocate resources more efficiently, saving time and money.

Benefits realised:

Increased ROI: Our marketing campaigns and product development efforts are now significantly more effective, leading to a measurable increase in return on investment.

Enhanced Competitive Advantage: With deeper market understanding and predictive analytics, we're better positioned to anticipate market shifts and stay ahead of competitors.

Empowered Teams: Our teams feel more confident and empowered when making decisions, as they have robust data to back their strategies. Review collected by and hosted on G2.com.

Keri R.

11/20/2025

"Promising Tool, Needs Refinement"

2.5/5

What do you like best about Profound?

I find the prompt functionality in Profound particularly valuable. It allows us to input concepts and determine which prompts would be most beneficial for us to author content on, based on the searches within Gen AI platforms. This has been incredibly useful in guiding our content strategy. Additionally, the capability of Profound to assist in writing content tailored to the selected prompts, using the inputs we provide, is a strong feature as an assisted tool. It enhances our content development process, ensuring relevance and potentially improving our visibility. This makes Profound a good tool for augmented executive optimization (AEO). Review collected by and hosted on G2.com.

What do you dislike about Profound?

I find the overall user experience and dashboard of Profound to be confusing. It is not clear what is working and why. While I can improve our content, I don't know if it is being found in AI search or how it is performing. The data provided is inconsistent at the moment. Additionally, with constant changes, it's hard to know what new features may be helpful. Profound needs better onboarding and training, as well as a clear dashboard that showcases the improvements and their reasons with truthful data. A simple report should be available with the option to delve deeper. Integration with other tools is limited, as it doesn't integrate well with our existing systems unless they are among the few platforms it easily works with. Review collected by and hosted on G2.com.