Best A/B Testing Tools in 2025 - Page 4

Introducing Unbounce, a high-converting landing page creation and optimization platform that helps you build conversion-optimized campaigns that’ll help you scale your marketing without limits.

Nosto is an AI-driven Commerce Experience Platform (CXP) that enables brands to increase sales and customer lifetime value through personalized shopping experiences. Our comprehensive platforms offer a full suite of personalization, merchandising, search, and user-generated content (UGC) to create authentic and relevant interactions at every customer touchpoint, across every device. Nosto's platform stands out in the ecommerce landscape due to its comprehensive suite of tools that enable brands to deliver authentic and relevant experiences. With real-time product data and AI-powered insights, businesses can quickly adapt to evolving customer needs and market trends. Build, launch, and optimize compelling onsite experiences without requiring extensive IT resources or a tiresome implementation process. This user-friendly approach empowers businesses to quickly adapt to changing market dynamics and customer expectations. With Nosto, brands can seamlessly integrate personalization strategies into their existing ecommerce frameworks, ensuring a smooth transition and immediate impact on their operations. Trusted by over 3,500 brands in 100+ countries—including Kylie Cosmetics, Princess Polly, Muji, Dermalogica, and Centric Brands - Nosto helps scale growth while delivering memorable shopping journeys. With offices in New York, London, Paris, Berlin, Stockholm, Sydney, and beyond, Nosto pairs innovative technology with expert support to help brands maximize their ecommerce potential.

Shogun is a comprehensive suite of optimization, personalization, and visual merchandising tools designed to grow your business. Integrated seamlessly with Shopify and BigCommerce, our platform empowers your team to create, customize, and optimize landing pages effortlessly. With our intuitive visual editor, you can quickly tailor pages to your brand's needs, while A/B testing ensures you're always improving conversion rates. Personalize every visitor's experience with Targeted Experiences, and drive organic traffic with AI-generated SEO copy. Trusted by over 35,000 ecommerce brands like Beardbrand, Rumpl, and The Ridge, Shogun enables you to differentiate and increase conversions without needing to code.

Amplitude Feature Experimentation is a sophisticated digital analytics solution designed to streamline the experimentation process for product, engineering, and data science teams. By integrating experimentation capabilities within a unified platform, it addresses the common challenges associated with running experiments in isolated environments. This integration ensures consistent metrics, seamless identity resolution, and the ability to target experiments at specific user segments effortlessly. The platform is particularly beneficial for organizations looking to enhance their product development processes through data-driven decision-making. It caters to a diverse audience, including product managers, engineers, and analysts, who require a collaborative environment to conduct experiments efficiently. By breaking down silos, Amplitude Feature Experimentation enables teams to work together more effectively, fostering a culture of experimentation that can lead to significant growth and innovation. One of the standout features of Amplitude Feature Experimentation is its user-friendly interface, which includes guided user experiences and human-readable recommendations. This design empowers teams with varying levels of expertise to confidently run experiments, thereby accelerating the pace at which they can enhance product experiences. The platform's intuitive nature encourages broader participation in experimentation, making it accessible to more team members and ultimately leading to a more comprehensive understanding of user behavior. In addition to its ease of use, Amplitude Feature Experimentation offers powerful and flexible capabilities without compromising performance. The platform includes robust statistical engines and built-in data quality checks, ensuring that teams can conduct a wide range of experiments while maintaining high standards of accuracy and reliability. This flexibility allows for rapid iteration and deployment of features, giving teams the control they need to adapt quickly to changing market demands. Moreover, Amplitude Feature Experimentation is seamlessly connected to Amplitude’s Digital Analytics Platform, providing users with consistent metrics, tracking, and identity resolution. This integration eliminates the need for additional engineering work or complex integrations, allowing teams to focus on what matters most: optimizing their products based on real-time data insights. By targeting experiments by user cohorts, organizations can tailor their approaches to meet the specific needs of different segments, ultimately driving more effective outcomes.

GrowthBook is the most popular open source experimentation and feature flagging platform. Created in 2021 , GrowthBook is a modern and highly customizable platform that works with your unique needs and data structures. Get all the power of a custom in-house platform without having to build it yourself. GrowthBook features high performance SDKs in most popular languages for feature flags, and is architected to not be in the critical rendering path. Our A/B testing platform uses your existing data warehouse, and can be completely customized to your data needs. We support most popular event tracking tools, as well as custom support for most data warehouses- we even support Mixpanel and Google Analytics. No black-box! Get complete transparency into your data, view queries, and even export to Jupyter notebooks.

SiteSpect is the leading A/B testing and optimization platform that enables growing businesses to test changes to their website, mobile experience, and other digital properties. SiteSpect enables you to test and personalize across the entire customer experience, from client-side look and feel to server-side functionality, engaging your website visitors with the right experience at the right time. The platform's ease of use and speed of deployment empowers marketers, developers, and IT professionals to create and run tests that help you make smarter data-driven decisions, increase engagement, improve site performance, and grow faster. SiteSpect is the most complete, powerful, and easiest solution for optimizing and personalizing your customers’ experiences. SiteSpect offers unprecedented site performance, scalability, data integrity, security, and the ability to optimize every part of the customer experience. Our solution is PCI compliant and fully redundant and can be deployed via private cloud, public cloud or on-premise behind your firewall.

✨POPUPS SUPERCHARGED | 🔥 STUNNING TEMPLATES FOR EMAIL, SMS, DISCOUNT POPUPS & PRODUCT RECOMMENDATIONS ETC. Boost your revenue with stunning, personalized popups using OptiMonk. Our drag-and-drop editor makes it easy to create the perfect popup. Access over 20 template families for email and SMS list building, cart recovery, free shipping bars, product recommendations, and more. No design skills needed. Proven results or your money back. Try OptiMonk today and see the difference! EVERYTHING YOU NEED TO INCREASE CONVERSIONS: 👉 Ready-to-use popups to grow your email and SMS lists 👉 Popups for every goal: free shipping, recommendations, gamification, countdowns 👉 Easy Visual Editor: Customize popups in seconds 👉 Revenue analytics: See what drives your sales 👉 Unique discount codes: Automatic redemption & reminders for more sales Start turning traffic into sales now with OptiMonk!

Scale A/B testing with self-serve Web Experimentation. Start faster and test better, so your team can drive more conversions.

ConvertFlow is the all-in-one funnel builder for ecommerce. Create, test, and personalize popups, forms, quizzes, product recommendations, landing pages, and more - no coding or developers needed. BEFORE CONVERTFLOW: Your conversion funnel is a chaotic mess of apps, plugins, scripts & zaps. It's not personalized. Reporting is confusing. Making changes takes weeks waiting for developers. Growing revenue means paying for more traffic. AFTER CONVERTFLOW: All of your store’s conversion campaigns are organized in one dashboard. Reporting is clear. Running funnel experiments is easy. Making changes takes minutes with the funnel builder. You increase ROAS and maximize revenue per website visitor. Launch List Growth Funnels: • Grow your email & SMS list faster by targeting personalized offers to new & returning shoppers • Choose from 100+ list subscribe templates • Launch popups, sticky bars, embeds, and landing pages • Personalize by product interest, shopping cart & more • Syncs with Klaviyo, Attentive, MailChimp, etc Launch Product Quiz Funnels: • Product quizzes uncover shopper preferences, segment shoppers into the right audiences and make personalized product recommendations • Quiz templates for a wide range of industries • Display as popups, pages, and embeddable formats • Conditional product recommendations using answers & scores • Sync answers to Klaviyo, Attentive, MailChimp, etc Launch Cart Upsell Funnels: • Grow AOV with 1-click upsells & cart cross-sells • Triggers based on product just added to cart • Display cross-sells as popups, on pages, and with embeds • Shoppers can add all products to cart with a single click • Target cross-sells to returning subscriber segments Launch Cart Abandonment Funnels: • Prevents shopping cart abandonment before it happens by making offers to exiting shoppers • Triggers on desktop when mouse moves to exit 
or on mobile when back button is clicked • Triggers pre-cart abandonment email & SMS sequences Build Landing Page Funnels: • Create & A/B test landing pages that match your ad campaigns, 
without waiting on developers • Choose from dozens of landing page templates • Create multi-step personalized sales funnels • Host pages on your own custom domain, sync to Shopify pages, or embed anywhere

Hushly is an three-in-one conversion cloud designed to improve buyer experiences and drive conversions for B2B marketers. Our system of engagement includes a variety of tools and capabilities, such as website personalization, content personalization, landing page builder and personalization, demand capture, enrichment, human-verified leads, along with account-based experiences. These tools allow marketers to create more relevant and engaging experiences for their target audience, which can ultimately help drive better business outcomes, such as increased engagement, higher conversion rates, and greater customer loyalty. Buyers benefit from dynamic, personalized content and connected digital experiences that enable them to be better educated and make informed decisions more quickly.

Automate & optimize paid and organic social across every network. Naytev's modern approach to Social Media Management enables content teams to fully understand the ROI of their content, and as a result make better decisions around publishing and promotion.

Simplify Conversion is your conversion optimization tool. Whether you want to supercharge your marketing automation or turn your site into a growth engine with conversion testing, we have what you need. - A/B testing, multivariate testing & funnel testing - Heatmaps, surveys, and session recordings - One single script for optimal performance - Find your conversion leaks and fix them seamlessly in one tool - and much more. ‍ Our conversion suite gives you instant real-time A/B testing and conversion analytics of your live site, including heatmaps, user behavior, and a complete, fully editable version of your live site. No CMS or HTML knowledge is necessary. Power and insight, easy to understand & reliable analytics from the very first test. Make decisions informed by data from your very first test. Used by thousands, to convert billions - contact us for a free demo!

Flagsmith is an open-source feature management platform that lets developers release with confidence. We work with security-conscious organisations across the world to help them securely transition to modern feature management and software development. Ship faster and control releases with feature flag management: Change the way your team releases software. Roll out, segment, and optimise—with granular control. Stay secure with on-premise and private cloud hosting.

Ion, by Rock Content, is a content experience platform that empowers marketers to engage, target, and convert higher quality leads using a code-free, data-driven solution. • Get a FREE content assessment when you talk to Ion today • Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in just a few hours. Build brand awareness, increase conversions and lead generation enriching your contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in just a few hours. Build brand awareness, increase conversions and lead generation enriching your contact database with declared, high intent data. Product Details Marketers can start from a blank canvas, use fully-responsive Quick Start templates, or leverage Rock Content's professional services team to plan, create, and launch their own branded content experiences. Interactive content increases brand awareness by encouraging users to actively engage with the content. Marketers can create engaging personalized content experiences that address specific pain points. Segment how a single experience would look like for almost anything: Industry, Job title, company size, possibilities are endless. Significantly improve lead generation and customer acquisition. Armed with relevant insights, sales teams can accelerate the sales cycle and have more informed conversations. Our data collection and integration capabilities make sales teams and marketers love us. Each engagement provides insights into audience behavior by collecting rich, first-party data from interactions and effectively driving users through the buyer journey. PRIMARY USE CASES: * Demand Generation * Sales Enablement * Account-Based Marketing * Brand Awareness CONTENT FORMATS: * Assessments * Calculators * Interactive White Papers * Landing Pages & Microsites * Lookbooks & Tours * Interactive eBooks * Interactive Infographics * Solution Finders * Resource Libraries * Configurators * Quizzes * Fully Responsive Quick Start Templates

SplitMetrics Optimize is an advanced mobile optimization platform for data-driven decision making, validation of ideas, concepts, and features via fully transparent A/B tests for iOS and Android on the product, search and category pages. - Launched in 2015 at the dawn of a/b tests - We track behavior data for 100M users for benchmarks - Up to 63% increase in conversion rate Benefits: ● Solution trusted by the world top mobile app & game publishers including Kwalee, Mytona, Sybo, IGG, Etermax, Rockbite Games and others. ● Smart and user-friendly platform that provides an opportunity to set up and run 30.000+ types of tests easily. ● Continuous app validation from basic idea research and hypothesis development to test interpretation, evaluation with benchmarks, and getting actionable insights. ● Instant results received from real users gathered on a single report page. ● Transparent analytics with detailed qualitative and quantitative metrics on user behavior (including but not limited with: conversion, engagement & bounce rates, in-depth installs analytics, exploration analytics). ● Ability to choose between various core statistical methods for checking concepts and hypotheses. The platform users can take advantage of Bayesian method, multi-armed bandit, or sequential depending on their experiment goal. ● Secured app rank and testing privacy with the tests running in an isolated environment. ● Dedicated expert team support on every stage ensuring onboarding, forearming with test ideas, helping with result analysis and hypothesis development. ● Priority access to industry benchmarks and knowledge base of best ASO and A/B testing practices based on 1M+ users tracked. ● Ability to get additional support or simply delegate app store optimization and design tasks to a team of SplitMetrics Agency experts.