# Symplify Conversion Reviews **Vendor:** Symplify **Category:** [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools) **Average Rating:** 4.7/5.0 **Total Reviews:** 24 ## About Symplify Conversion Simplify Conversion is your conversion optimization tool. Whether you want to supercharge your marketing automation or turn your site into a growth engine with conversion testing, we have what you need. - A/B testing, multivariate testing & funnel testing - Heatmaps, surveys, and session recordings - One single script for optimal performance - Find your conversion leaks and fix them seamlessly in one tool - and much more. ‍ Our conversion suite gives you instant real-time A/B testing and conversion analytics of your live site, including heatmaps, user behavior, and a complete, fully editable version of your live site. No CMS or HTML knowledge is necessary. Power and insight, easy to understand & reliable analytics from the very first test. Make decisions informed by data from your very first test. Used by thousands, to convert billions - contact us for a free demo! ## Symplify Conversion Reviews ### 1. Efficient Tool for Optimizing E-Commerce Conversions **Rating:** 4.0/5.0 stars **Reviewed by:** Joachim G. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2024 **What do you like best about Symplify Conversion?** One of the core aspects of our e-commerce philosophy is the belief in testing everything always; it's practically in our DNA. Symplify Conversion has been a good match for this ethos, particularly with its robust analytics and A/B testing capabilities. These features have empowered us to deeply understand behaviors and preferences across our platforms. The platform's intuitive interface has seamlessly integrated into our workflow, enabling my team and me to efficiently set up and analyze tests. This has been instrumental in driving our mission to provide an inspiring, seamless, and generous shopping experience for our customers. The ability to make informed, data-driven decisions quickly and efficiently has been a game-changer, reinforcing our commitment to continuous improvement and optimization in every aspect of our e-commerce operations. **What do you dislike about Symplify Conversion?** While Symplify Conversion has been a reliable tool for our needs, one area that could see improvement is the depth of customization options for testing, and the insights of the user in terms of customer journey. As we aim to continuously innovate and elevate our e-commerce platforms, having a broader range of customizable testing options would allow for more nuanced experiments, catering to our diverse customer base across Norway, Sweden, Denmark, and Finland. Expanding these capabilities would help in fine-tuning our strategies to not only meet but exceed customer expectations, further solidifying our position in the market. **What problems is Symplify Conversion solving and how is that benefiting you?** Symplify Conversion is helping us tackle the challenge of optimizing customer engagement and conversion rates. Its analytics and A/B testing capabilities allow us to understand and respond to customer preferences effectively, which is crucial for enhancing the shopping experience. This aligns with our goal of turning customers into fans by providing a seamless and enjoyable online journey, directly contributing to improved conversion rates and supporting our revenue growth objectives. ### 2. Great collaboration and a lot of good insights **Rating:** 5.0/5.0 stars **Reviewed by:** Erica B. | Webb/UX-designer , Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2021 **What do you like best about Symplify Conversion?** The collaboration and weekly meetings with the CRO-team. **What do you dislike about Symplify Conversion?** the popup-tool is sometimes hard to navigate and could use some improvements. **What problems is Symplify Conversion solving and how is that benefiting you?** We're using symplify for A/B-testing mostly. And a big learning since we started is that a lot of our hypotheses is wrong. Just to check the hypothesis before implementing helps us to spend our time and money at the right things. ### 3. A natural part of Stadium's ongoing e-commerce optimisation. **Rating:** 4.0/5.0 stars **Reviewed by:** Nils S. | UX Designer, Enterprise (> 1000 emp.) **Reviewed Date:** March 26, 2021 **What do you like best about Symplify Conversion?** Testing hypotheses and getting measurable data on our users behaviour is invaluable. In addition to clear result summaries in the tool and structured recurring meetings. Symplify contributes with solid knowledge and experience in various discussions. **What do you dislike about Symplify Conversion?** The heatmaps for mobile isn't super useful at the moment. Because of the small screen size it's hard to see where the users have clicked when the numbers pile up. I would like to use the visitor recordings more, but find it hard to get a good overview and filter out the non-valuable recordings. **What problems is Symplify Conversion solving and how is that benefiting you?** Makes it easier to take decisions about further development. No matter how convinced you think you are of a solution. It's always beneficial to back it up with real user behaviour data, especially on key pages. Not to mention staying humble when you realise your predictions were wrong. And instead be glad you did a test instead of implementing a bad feature. **Official Response from Hanna Eriksson:** > Thank you so much for you review and feedback! We have actually done some tweaks to our heatmap view and I would love to help you further with the visitor recording issue. Will send you an email! ### 4. Easy to use and great support from a highly competent conversion team! **Rating:** 5.0/5.0 stars **Reviewed by:** Elisabeth I. | UX/Ui Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2021 **What do you like best about Symplify Conversion?** I always get fast and helpful support if the is any problem or I have questions. Plus the team is highly competent when it comes to conversion and we always have a great dialog regarding ongoing and upcoming tests. **What do you dislike about Symplify Conversion?** The heatmaps tool could use some improvements regarding ease of use. And the tool for creating popups is somewhat difficult to get right. **What problems is Symplify Conversion solving and how is that benefiting you?** We use Simplify mainly for a/b-testing to increase conversion rate and AOV, but also to analyse customer behaviour with heatmaps. ### 5. Great platform designed for developers **Rating:** 4.5/5.0 stars **Reviewed by:** Luke M. | Head of CRO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2021 **What do you like best about Symplify Conversion?** The major benefit that we've had as a team using Symplify Conversion is the simplicity for the development team to go in an create tests for our clients. Using the platform has helped to increase efficiencies throughout the team. **What do you dislike about Symplify Conversion?** From time to time, we've had some site speed issues with larger websites but working alongside the Symplify conversion team we've managed to resolve these to give clients a great testing environment. **Recommendations to others considering Symplify Conversion:** If you're looking at taking the next step into CRO/UX and are looking for a supplier who can give you the support from a platform perspective - Symplify are 100% the go to in the industy. **What problems is Symplify Conversion solving and how is that benefiting you?** The key problem we're looking at achieving with the platform is how to make the most from the users currently visiting the website and then proving concepts with help to reduce development time & costs for clients. ### 6. We have a higher conversion rate on many KPI’s because of AB tests. **Rating:** 5.0/5.0 stars **Reviewed by:** Elina v. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2020 **What do you like best about Symplify Conversion?** Symplify have great expertise and are extremely professional in their field of work. Not only did they provide us with ideas for coming AB tests but also insightful reports made immediately after conclusion of testing. Symplify were extremely quick with development and even quicker responding to emails. We have a higher conversion rate on many KPI’s because of the AB tests. **What do you dislike about Symplify Conversion?** There isn't anything I can think of that I dislike. **What problems is Symplify Conversion solving and how is that benefiting you?** Sometimes a design idea is just that: an idea. You have no clue if it actually works for real. This problem is solved with AB testing. That way we can see if it works, before implementation. ### 7. Symplify Conversion increased my conversion rate and helped me getting an edge over my competition **Rating:** 5.0/5.0 stars **Reviewed by:** Mathias I. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2020 **What do you like best about Symplify Conversion?** They walked me through possible changes I could do to my website and how it would help increase the conversion rate. They are very helpfull with adapting to my needs and customerbase. **What do you dislike about Symplify Conversion?** The analytics and information given can be hard to understand. **Recommendations to others considering Symplify Conversion:** I recommend using Symplify conversion if you want a good understanding of how your design and changes affect you conversion rate. **What problems is Symplify Conversion solving and how is that benefiting you?** Symplify helps me increase conversion rate and with out what changes help/do not help to my website with A/B testing. The A/B test helps me understand my customers and what they like so I can make changes for the better. **Official Response from Hanna Eriksson:** > Thank you so much for your positive feedback! Regarding analytics and received information, please don't hesitate to contact us if you need something to be clarified! ### 8. An easy way to get new insights and ideas that can be tested in a structured way **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel A. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2020 **What do you like best about Symplify Conversion?** We have been able to work in a much more structured way in how to develop different part of the customer journey on our webpages. The everyday work with this tool has also given us new insights and ideas that we are able to test in a structured and easy way. **What do you dislike about Symplify Conversion?** As for all tools you buy, make sure you have the time and staff to actulize the results you getting by using the tool. **What problems is Symplify Conversion solving and how is that benefiting you?** We have gone from guessing and assuming to get direct answers and facts on how to choose layouts and set-ups. ### 9. Very experienced with a/b testing **Rating:** 5.0/5.0 stars **Reviewed by:** Kristian A. | COO / Software engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2020 **What do you like best about Symplify Conversion?** The ability to take an hypothesis to statistic significance valid results. I got some real business values and insights with me form all of the tests. **What do you dislike about Symplify Conversion?** Nothing. I found the whole experience very good. **Recommendations to others considering Symplify Conversion:** Start testing! **What problems is Symplify Conversion solving and how is that benefiting you?** Why, what and how to make changes in online store. ### 10. Great support and team behind a simple to use optimisation suite **Rating:** 4.0/5.0 stars **Reviewed by:** Lawrence P. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2020 **What do you like best about Symplify Conversion?** Best in class, personal tech support from a friendly, knowledgeable team. **What do you dislike about Symplify Conversion?** Restricted features but progressing in the right direction. The UX of the dashboard and features like a audience template library would be helpful. **What problems is Symplify Conversion solving and how is that benefiting you?** It's been great to have the ability to approach optimisation in a methodical and statistical manner at an affordable price point. It's great to be able to use this grade of tool at a price that is affordable to SME's. Some competitors have priced themselves out of the market in my opinion. You do get less functionality than some of the top enterprise tools but with the best technical support available most test ideas are achievable. I can't rate the team behind the tool enough, very personable, friendly and knowledgeable team. I have run tests that have proven +93% uplift in conversions. Great also to see the statistical uplift realised post-test in the live environment backing up the tool and test results achieved. ### 11. I'd recommend this for anyone wanting to set-up their conversion rate optimization game! **Rating:** 5.0/5.0 stars **Reviewed by:** Erkki Jonatan J. | Co-owner & Chief Growth Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2020 **What do you like best about Symplify Conversion?** Easy-to-use tool, great functionalities, don't affect performance and extremely price competitive! Simplify combines everything a CRO-marketeer need in one tool, from A/B-testing, to personalization and behavior analysis in form of VR and mouse tracking. **What do you dislike about Symplify Conversion?** Nothing special to add here. I'd say the tool cover every aspects you'd like to have. **What problems is Symplify Conversion solving and how is that benefiting you?** We are using Simplify for our conversion rate optimization activities, from increasing CR to AOV by conducting A/B-testing as well as analyzing behavioral data. ### 12. Great communication, fast respond and flexible. **Rating:** 5.0/5.0 stars **Reviewed by:** Madeleine E. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2020 **What do you like best about Symplify Conversion?** Good cooperation between parties.The feeling that we work within one and the same company that strives for good results. **What do you dislike about Symplify Conversion?** Haven't had any negative experience so far. **What problems is Symplify Conversion solving and how is that benefiting you?** Mainly conversion optimization with A/B testing. ### 13. Helpfull, easy and great support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Tobacco | Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2021 **What do you like best about Symplify Conversion?** The tool is very easy to use and understand. We got great support and help with needed. **What do you dislike about Symplify Conversion?** Heatmaps should have % of clicks and it would be great if they were able to do backend codes as well. **Recommendations to others considering Symplify Conversion:** Helpfull, easy and great support **What problems is Symplify Conversion solving and how is that benefiting you?** I get data and results on my thoughts, improve pages on my site and gain insights. ### 14. Easy Platform & Great Service **Rating:** 5.0/5.0 stars **Reviewed by:** Joakim A. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2020 **What do you like best about Symplify Conversion?** The team at Symplify is very knowledgeable and service minded to help me reach my objectives. They made themselves available and supported us through the process **What do you dislike about Symplify Conversion?** Everything run smooth so nothing to complain about **Recommendations to others considering Symplify Conversion:** Have your objectives clear, and let the team help reach your goals **What problems is Symplify Conversion solving and how is that benefiting you?** AB-testing. Greatest benefits was their help to set relevant KPI's at different levels, and then executing the technical aspects. **Official Response from Paul Crisp:** > Thanks so much for your positive feedback Joakim! Setting clear objectives and managing strategy is something the team at Symplify Converson prides itself on, so it is great to hear this type of feedback. ### 15. Great collaboration and valuable tools for conversion rate optimization **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2020 **What do you like best about Symplify Conversion?** Fast response time if we have any questions. Valuable ideas and feedback on A/B tests. Tools are easy and reliable to use. **What do you dislike about Symplify Conversion?** Lacking some onboarding for new users. Probably available if we'd request this. **What problems is Symplify Conversion solving and how is that benefiting you?** We use heatmaps on a weekly basis to understand customer behavior and find improvement areas. We do A/B testing continuously, which has brought insights and good results. **Official Response from Hanna Eriksson:** > Thanks for your positive feedback! Regarding onboarding of new users, this is done on request as you are saying. Just let us know and we will arrange this for you! ### 16. Great product and great team to drive higher conversion rate **Rating:** 4.5/5.0 stars **Reviewed by:** Yohan D. | Ecommerce Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2020 **What do you like best about Symplify Conversion?** Ease of use and proactive team focused on providing added value to their customers **What do you dislike about Symplify Conversion?** Recordings do not work on React jS sites **What problems is Symplify Conversion solving and how is that benefiting you?** We drive higher conversion rate thanks to their product and expertise. We craft testing hypothesis together and they implement these. We then review the results together, iterate if needed and implement with the Tech team. We have easily increased conversion rate by 20-50% this way over the past 12 months. ### 17. Faster than us **Rating:** 5.0/5.0 stars **Reviewed by:** Josefine L. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2020 **What do you like best about Symplify Conversion?** Easy to work with, proactive, fast and helpful **What do you dislike about Symplify Conversion?** I honestly can't think of anything I dislike **What problems is Symplify Conversion solving and how is that benefiting you?** Gained more knowledge to take action ### 18. Great AB testing support from a friendly and innovative team. Highly recommend! **Rating:** 5.0/5.0 stars **Reviewed by:** Julia B. | E-Commerce Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2020 **What do you like best about Symplify Conversion?** Convenient system to work with, and great team to support our internal sales and IT team on a daily basis. **What do you dislike about Symplify Conversion?** Can't think of any downsides with the service. **What problems is Symplify Conversion solving and how is that benefiting you?** Easy and efficient AB testing ### 19. A tool you need! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2020 **What do you like best about Symplify Conversion?** I like that you can clearly see the results! **What do you dislike about Symplify Conversion?** I wish that you could see more KPI:s for example order size increase if you are having a webshop. I know it's possible in GA but have not seen it in the tool. **What problems is Symplify Conversion solving and how is that benefiting you?** I know exactly what changes to do on my site to get higher conversion. **Official Response from Hanna Eriksson:** > Thanks for your positive feedback! You can actually implement a specific function to collect transactional data such as: Total revenue, Avg. revenue/goal, Avg. revenue/visitor You can find instructions here: https://con.symplify.com/hc/en-us/articles/360012922960 Please don't hesitate to contact us if you need help with this: support@symplify.com ### 20. professional **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2020 **What do you like best about Symplify Conversion?** very professional response with decent explanation! and always quick reaction after you send out your inquiry! **What do you dislike about Symplify Conversion?** there is no part that I dislike until now. **What problems is Symplify Conversion solving and how is that benefiting you?** configuration in the tools ### 21. Great AB Testing Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Stu B. | Freelance CRO Specialist & Web Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2018 **What do you like best about Symplify Conversion?** Sitegainer offers many of the features of the bigger CRO players. The support team have helped me promptly on a few occasions. The cost has increased over the years but I imagine this is because they offer so many new features now. **What do you dislike about Symplify Conversion?** I've used Sitegainer for a few of years now and there were some bugs in the beginning but the product is getting forever better. The support team have always been on hand to help get my tests working or fix bugs at their end. **Recommendations to others considering Symplify Conversion:** Take the free trial and get to know Ricard and the team. **What problems is Symplify Conversion solving and how is that benefiting you?** Using Sitegainer I'm able to show clients the positive impact that new design changes can have that fix a specific issue found be analysing the data. ### 22. A great simple AB Testing platform **Rating:** 4.5/5.0 stars **Reviewed by:** Brandon V. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2018 **What do you like best about Symplify Conversion?** Sitegainer shines when it comes to being a very simple AB testing platform. The editor, though not without flaws, can be used by any member of a team, regardless of development knowledge. The AB tests seem to track properly, and there isn't much of a discrepancy in terms of numbers. Sitegainer also offers heatmaps for clicks and scrolling on your landing pages. What I liked about sitegainer's heatmaps when compared to the ones offered by Hotjar, is that when you manipulate JS elements on your page (such as expanding a window) the clickmap follows. Where the company does best is through its customer support. I've had them answer emails at all hours of the day, often within minutes of sending them. They have always accepted calls from us in order to tackle a tough issue or set up a certain feature. They even design entirely new features just because we've requested them. **What do you dislike about Symplify Conversion?** As mentioned above, their editor is not the strongest option out there. As far as features go, it's got everything that you would need, it just tends to be a little bit buggy. It shows up on the page even when you aren't using their site (just clear your cache). It also doesn't handle moving elements around very well without the use of CSS or JS. **Recommendations to others considering Symplify Conversion:** They have fantastic customer support. Reach out to them. **What problems is Symplify Conversion solving and how is that benefiting you?** We needed a proper solution for AB tests, and they seemed to fit the bill. Their biggest benefit is that anyone can use it, regardless of technical knowledge. ### 23. Great A/B testing tool that does not require alot of heavy programming **Rating:** 4.5/5.0 stars **Reviewed by:** Knut S. | Product Manager EU Consumer, Internet, Enterprise (> 1000 emp.) **Reviewed Date:** October 09, 2017 **What do you like best about Symplify Conversion?** I really like the fact that SiteGainer have a dedicated team to help set up experiments when I as a user dont have the technical skills to set the experiment up correctly. this team is quick and it never takes more than 2 days from i contact them till we have the experiment live **What do you dislike about Symplify Conversion?** Since we are several product managers using SiteGainer and some of us are running alot of experiments it would be beneficial to have a way to create a map structure for the experiments on the dashboard **Recommendations to others considering Symplify Conversion:** SiteGainer is a great tool for sites who depend on A/B testing to learn how to improve their products. If you as I work in an online organisation where you want to experiment and also need to prioritize how to spend development resources their support offering where they help you set up the experiments you want is great.Their data dashboard is also easy to understand and includes statistical significance data so that you see how reliable the data you are looking at is. **What problems is Symplify Conversion solving and how is that benefiting you?** Acquiring user information: Our biggest area of growth is how we can acquire more information from new users. Having a tool like SiteGainer that have built-in features like the pop-up functionality gave us the possibility in a quick way figure out how we should get more information from our users without having to spend any internal development resources in the learning process. ### 24. Excellent CRO tool, one of the best! **Rating:** 4.5/5.0 stars **Reviewed by:** Robert K. | CRO Experiment Analyst, Management Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2018 **What do you like best about Symplify Conversion?** The targeting and ability to segment/personalise content to different audiences is very powerful, and the development side of things is easy to navigate and use **What do you dislike about Symplify Conversion?** Some of the analytics output can be limited, but setting up GA integration allows you to bypass this potential flaw and means you can manipulate the data anyway you need to. **Recommendations to others considering Symplify Conversion:** If you need/want a CRO tool then you cannot go wrong with sitegainer. The price and ease of use is outstanding. **What problems is Symplify Conversion solving and how is that benefiting you?** Conversion rate optimisation, serving personalised content to different users based upon intent models ## Symplify Conversion Discussions - [What is Symplify Conversion used for?](https://www.g2.com/discussions/what-is-symplify-conversion-used-for) - [View Symplify Conversion pricing details and edition comparison](https://www.g2.com/products/symplify-conversion/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+11%3A05%3A39+-0500&secure%5Bsession_id%5D=03eb5139-d94c-4f8f-854b-5a4e4f7000e2&secure%5Btoken%5D=ee12e87cd266f0b17c4219b927f525eade0db181a27a481304d866660f175b3c&format=llm_user) ## Symplify Conversion Features **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Agentic AI - Heatmap Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Analysis** - Conversion Opportunities - Side-By-Side Analysis - Mobile Device Analysis - Data Quantification - Webpage Element Analysis **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing **Reporting** - Heat Maps - Session Replays - Monitoring - Data Segmentation **Analytics** - Reporting and Analytics - Heatmaps **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance ## Top Symplify Conversion Alternatives - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) - 4.4/5.0 (913 reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - 4.2/5.0 (401 reviews) - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) - 4.4/5.0 (404 reviews)