Best A/B Testing Tools for Small Business - Page 2

Algolia empowers businesses to deliver lightning-fast, AI-driven search and discovery experiences that convert. Trusted by over 18,000 companies and 500,000 developers, Algolia’s API-first platform handles 1.75 trillion searches annually across e-commerce, SaaS, marketplaces, media, and more. From helping retailers boost conversions with personalized product discovery to enabling companies to surface relevant content instantly, Algolia delivers scalable, reliable, and intuitive solutions built for performance. With seamless integration into any tech stack, user-friendly tools for business teams, and advanced AI customization, Algolia makes it easy to launch tailored digital experiences—accelerating time to value and driving measurable business results. Learn more: https://www.algolia.com/

Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences.

MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. Enterprises use MoEngage to be more agile, efficient, and independent. They achieve this by increasing campaign velocity, reducing the time to go live, optimizing at scale, and eliminating redundancy while maintaining data security and privacy. > Data Ingestion and Management: MoEngage combines data from multiple offline and online sources to help brands gain a 360-degree view of their customers. > Customer, Journey, and Campaign Insights: MoEngage Analytics provides marketers and product owners with real-time insights into customer behavior, journey, product usage, preferences, and interests. > Segmentation and Personalization: Brands can leverage MoEngage’s Real-time Segmentation and Personalization suite to orchestrate journeys and build 1:1 experiences across the website, mobile, email, social, and instant messaging channels. > Transactional Messaging/Critical Alert Infrastructure: MoEngage Inform, the transactional messaging infrastructure, helps brands unify their promotional and transactional communication on a single platform, enabling better insights and lower maintenance costs. > Proprietary AI Agents and Machine Learning: MoEngage’s AI Agents help marketers develop winning copies and creatives, build customer segments, craft relevant journeys, optimize campaigns and channels that boost engagement, and reduce campaign go-live times. MoEngage complies with GDPR, CCPA, SOC2 Type 2, CSA STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, and the BCMS ISO 22301: 2019 requirements to fulfill the data privacy and security needs of enterprise brands. For over a decade, leading consumer brands in 60+ countries have been using MoEngage to reach enterprise goals that are most important to their global business without compromising quality or speed of execution. Our ever-expanding partner ecosystem helps enterprise brands build a lean, flexible, and reliable martech stack. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.

Instapage is the only complete landing page and CRO platform for marketers. Create, optimize, and personalize high-converting landing pages without coding skills, and accelerate your campaigns and ROI all in one place.

Imagine being able to optimize the conversion rate of your website easily and data-driven, all without needing any programming skills. We are the Google Optimize alternative with full features and no limitations, at a fair price. This is why companies choose us: Traffic Flatrate A/B testing tools calculate the costs depending on the traffic. With Varify.io® you always pay the same price regardless of the traffic. Visual Editor Want to start testing without JavaScript, HTML or CSS? We got you! Easily customize your website content, including images, text, and videos without code. Immediately applicable With Varify.io® tracking, website functions and your consent layer work as usual. Just integrate a JS code snippet on your page and you're ready to go.

Plerdy CRO, SEO & A/B Testing Tools — a powerful toolkit designed to enhance conversions, refine user experience, and optimize your online store’s performance. 🚀 A/B Testing Tool With Plerdy's A/B Testing Tool, you can test variations of your website’s elements effortlessly. It’s ideal for e-commerce and online businesses that want to improve user interactions and increase conversions. Set up A/B tests quickly, check real-time data, and use insights to make informed, data-backed decisions. 🔥 Heatmaps Plerdy's dynamic heatmaps give you a detailed view of how users interact with your website. Track scroll depth, cursor movement, clicks, and even text selection. This breakdown by traffic source or device helps you fine-tune usability and increase engagement. 💬 Pop-Up Forms & NPS Plerdy’s customizable pop-up forms help you engage with your audience. Capture feedback, gather leads, or share targeted messages with over 25 customization options. Create engaging experiences by tailoring forms to different segments, helping boost your connection with users. 🔍 SEO Checker Boost your SEO without impacting your website’s loading speed. Plerdy’s SEO Checker offers daily automated audits, comprehensive reports, and insights aligned with Google’s mobile-first indexing. This tool lets you stay updated on SEO status, visibility, and site performance improvements. 🎥 Session Replay Understand user journeys better with Plerdy’s session replay. View actual user interactions, segment recordings by traffic channels or devices, and reveal insights that can help refine the user experience across your website. 📊 Conversion Rate and Events Track key events automatically with Plerdy’s conversion tools. Build conversion funnels, identify drop-off points, and take steps to optimize the user journey, leading to higher conversions and an improved overall experience. 💼 Sales Performance (E-commerce Tracking) For e-commerce businesses, Plerdy’s sales performance tracking reveals how users interact with your products. Spot non-performing items and adjust your strategy to maximize sales and profitability. 🛠 Customization and Integration Plerdy is designed to fit into your existing systems seamlessly. Customize the tools according to your needs and integrate them with your workflows, ensuring an efficient optimization process. With Plerdy, you get all the essentials to elevate your site’s performance, boost conversions, and improve SEO. Try these tools to better understand user behavior and make data-driven improvements. 🌟

Webtrends Optimize is the highest rated A/B Testing platform on G2.com. In addition to A/B testing we also offer features like MVT, Personalisation, Social Proofing, Product Recommendations, Surveys & other CRO/UX tools (Urgency messaging, Exit Intent Pop-ups, Hello bars etc.), all wrapped up in integrations with your platforms for Analytics (GA4, Fullstory, Contentsquare etc.), Data Warehouses (Snowflake, Bigquery, Databricks, etc.) and CDPs (Shopify, Bloomreach, Salesforce etc.) Uniquely, Webtrends Optimize offers all of our features and tools in a single, all-inclusive package. That includes no limits on number of metrics captured, experiments run, users in the platform, etc. We also have the best-rated support team of all platforms, and guided onboarding to make sure you start on the right foot. There are no tiers, paywalls or upgrades required to access anything in the platform, and our SaaS licence pricing is based purely on the number of sessions your website gets, and scales appropriately as you grow. So, you always get access to everything, at a price that is fair.

Leadpages® is a no-code website and landing page builder designed to help small businesses get online quickly and easily. Equipped with a complete conversion toolkit, the platform simplifies the lead generation process so you can scale and grow your online business. Whether you’re a tech-savvy marketer or completely new to web design, Leadpages helps you build an online presence you and your audience will love. A trusted leader since 2013, Leadpages is powered by a team of conversion-marketing masterminds as well as the friendliest tech support team on the planet. Why choose Leadpages to build your online business? Because you need a website that works for your business and hustles as hard as you do. With Leadpages, every page you publish is rigorously optimized to collect leads and close sales. There's no hassle and no tech skills required. Just choose a professionally-design template, use the Drag & Drop Builder to make it you're own, click publish, and then share it with the world.

Founded in 2014 and headquartered in Oakland, California, LaunchDarkly serves over 5,500 enterprises, including a quarter of the Fortune 500. As the industry’s leading end-to-end feature management platform, LaunchDarkly enables software and AI development teams to de-risk every release, accelerate AI development, remove barriers to experimentation, and increase developer productivity. By separating feature releases from deployments, teams can ship confidently, experiment safely, and continuously optimize software delivery—ensuring governance, control, and velocity at scale. The LaunchDarkly platform is built on four core components that enable teams to release with confidence and drive business impact. Guarded Releases provide real-time monitoring, progressive rollouts, and instant rollbacks, allowing teams to minimize risk and prevent faulty features from impacting users. AI Configurations enable teams to iterate on models and prompts in real time, refining AI behavior without requiring redeployment. Experimentation unifies feature delivery and testing, helping teams analyze feature performance and ship the best-performing variations based on real data. Release Management standardizes best practices at scale, providing automated rollout pipelines, structured governance, and real-time visibility into release health. At its core, LaunchDarkly empowers organizations to move faster while reducing risk. With automated feature rollouts, real-time release insights, and seamless integration with CI/CD workflows and data platforms like Snowflake, development teams can increase productivity, reduce downtime, and bring new innovations to market faster than ever. Organizations that adopt LaunchDarkly gain a competitive edge by accelerating release velocity, minimizing risk, and continuously optimizing customer experiences to maximize business impact.

Optibase offers a native way to set up A/B tests and split tests in the Webflow Designer within minutes without impacting your website loading performance. Make data-driven decisions: Say goodbye to guessing and hello to data-driven decisions with Optibase's A/B and split testing app for Webflow. Test everything from copy to design or even entire pages and improve your conversions. Customizable tracking for every element: Easily track click events and form submissions to measure variation performance. It's as simple as creating a conversion in our Webflow app and connecting it to the element you want to measure. Track and measure your way to higher conversions: We built both a Webflow app and a web app - our web app is convenient to use since you can track the performance of your tests without having to open Webflow and navigate to the specific project in a designer. Ongoing support: Professional support backed by a team of passionate developers, making regular improvements to our product. We're always happy to hear your feedback and suggestions, so make sure to reach out!

Fibr is an AI-powered platform that revolutionizes conversion rate optimization (CRO) by automating website personalization, experimentation, and performance optimization at scale. The platform leverages a suite of intelligent AI agents that work together to dynamically personalize content, run continuous A/B tests, and monitor website performance in real-time. Fibr seamlessly integrates with existing marketing tools, such as CMS platforms, ad tools, and analytics systems, ensuring a smooth and cohesive optimization process without disrupting your current workflows. By automating key aspects of CRO, Fibr helps businesses drive higher engagement and conversions while reducing customer acquisition costs (CAC) and maximizing return on investment (ROI). With real-time optimization and proactive performance fixes, Fibr ensures that websites deliver a personalized, frictionless experience for every visitor. The platform also enables businesses to enhance customer lifetime value (CLV) and unlock new growth opportunities by maximizing the value of existing website traffic. Fibr’s powerful AI-driven capabilities provide businesses with the tools they need to scale and achieve sustained growth without the need for complex tech stacks or fragmented solutions.

Kameleoon enables brands to enhance their products and digital interactions, providing a unique optimization solution that combines web experimentation, feature management, and personalization features within a single, cohesive platform. Kameleoon is the only unified experimentation platform that combines web and feature testing with agentic AI. With PBX (Prompt-Based Experimentation), teams can turn ideas into live A/B tests in minutes just by chatting with AI. Kameleoon adapts to any tech stack and skill level, offering accurate data, advanced privacy, and native integrations with leading tools. Designed to support product managers, marketers, experimentation leaders, and developers, Kameleoon fits into any tech stack, with 100+ integrations and custom integration options. Kameleoon empowers teams to create experiments, by using web-based data for targeting, analytics, and activation in server-side tests without requiring a developer. HIPAA, GDPR, and CCPA compliant, Kameleoon is well-suited for highly-regulated industries such as healthcare, banking, and insurance. Over 1,000 medium and enterprise-sized companies already use Kameleoon’s feature-rich and secure platform to rely on highly-accurate experimentation data. Teams at Toyota, Providence, Direct Line Group, Canada Goose, Loblaw, and Cerebral use Kameleoon. Visit www.kameleoon.com to learn more.

Introducing Unbounce, a high-converting landing page creation and optimization platform that helps you build conversion-optimized campaigns that’ll help you scale your marketing without limits.

Convert Experiences is the A/B testing platform that delivers enterprise-grade experimentation without the enterprise baggage. For over 15 years, Convert has helped growth marketers, e-commerce teams, and agencies run reliable, flicker-free experiments that scale with their business. From classic A/B and multivariate testing to split URL and personalization campaigns, Convert makes experimentation fast, accurate, and frustration-free. With 90+ integrations (Shopify, GA4, WordPress, WooCommerce, Segment, and more), Convert adapts to modern stacks and supports both marketers and developers. Our Visual Editor lets teams launch experiments without waiting on developers, while advanced targeting and revenue tracking ensure clean, trustworthy insights. 🔒 Privacy is at our core: Convert is GDPR compliant, HIPAA/CCPA-ready, and never resells data. Pricing is transparent, predictable, and fair — no hidden fees or nasty surprises. And when you need help, you’ll find it fast: real human support via live chat, email, and dedicated agency-friendly support. HubSpot, Sony, Virgin Mobile, Manscaped, CroMetrics, OnlineDialogue and Speero among others trust Convert to deliver precise, accurate and dependable experiments. Enterprise power. SMB-friendly pricing. Human support. Just better experiments. Convert Feature Capabilities 🧫 A/B & Multivariate Testing • Classic A/B, A/A, split URL, multivariate, and multipage tests • Visual Editor to create experiments without developer involvement • 5 code editors for those who are ambitious with what they test • Advanced targeting (device, geo, behavior, custom JS, cookies, UTM, IP) • Revenue and goal tracking (GA4, Shopify, WooCommerce, custom setups) • One-page and cross-domain testing to validate complex funnels • Multi-arm bandit tests with three algorithms • Flicker-free loading (FOOC mitigation) baked in to prevent skewing results 🤹 Personalization & Segmentation • Dynamic content personalization at scale • Multi-page personalization for the full buyer journey • Audience rules based on behavior, traffic source, or device • Ability to activate data in 3rd party platforms to trigger tests 📡 Regex support for advanced URL targeting • Performance & Reliability • Built on Akamai CDN for global speed and 99.99% uptime • Minimal impact on load times (10–200ms) • True randomized traffic distribution for statistical accuracy 📊 Analytics & Reporting • Real-time experiment performance dashboards • Built-in QA toolkit (preview mode, traffic allocation controls) • 90+ integrations with analytics & marketing tools (GA4, Segment, HubSpot, Hotjar, etc.) 🏋️‍♀️ Integrations & Tech-Stack Fit • Seamless Shopify & WooCommerce integrations (supports headless stores) • API-first architecture for custom workflows & automation • Easy plug-and-play with major analytics & martech platforms 🚔 Security & Compliance • GDPR, CCPA compliance • Privacy-first: Convert never sells or misuses customer data • Enterprise-grade security and data handling 🩼 Support & Enablement • Real human support via live chat, email, and dedicated agency partner channels • Transparent, predictable pricing — no hidden fees • Robust documentation, toolkits, and educational resources to help teams scale Convert is the sidekick you need on your experimentation journey. More than an A/B testing tool, we take pride in being the ecosystem that supports all the pillars of experimentation maturity & success. PS: Being the platform that's all about making things better ... How could we leave the planet out? Our 'plans for the planet' commitment means we donate 10% of our topline revenue to green projects run by TIST, Stripe & Patagonia.

Simplify your developer experience with the world's first AI-augmented software delivery platform. Upgrade your software delivery with Harness' innovative CI/CD, Feature Flags, Infrastructure as Code Management, and Chaos Engineering tools. We are a software delivery platform that helps developers and infrastructure engineers build and ship code for cloud and on-premise projects. We automate the continuous integration and continuous delivery (CI/CD) process to help teams build faster, ship more frequently, and improve quality, efficiency, and governance. We help companies in four key areas: Number one, we accelerate innovation through DevOps modernization. We provide an approach for software delivery that automates processes, reduces manual interventions, consolidates tools, and accelerates time-to-market for new products, features, and fixes. Number two, we improve developer experience. We give you the ability to attract, retain, and onboard high-caliber engineering talent while fostering a culture of continuous innovation and improvement. Number three, we secure software delivery. We give you the ability to integrate security into every phase of the SDLC. And last but not least is, we optimize cloud costs. We give you the ability to eliminate waste and to ensure that appropriate cloud resources are allocated at the right place at the right time.