Interface is easy to use and well organized. We support multiple brands and it's been easy to manage all the tests across multiple brands and manage results.

What I like best about Convert Experiences is how much flexibility it gives us without becoming hard to use. I have been using it for years, and features are easy to find and understand. Targeting is a big strength. Location and Audience targeting are quick to set up, so we can filter audiences without much effort. When we need more control, custom JS targeting lets us build complex logic and target exactly the visitors we want to test on. An unexpected benefit we discovered was the JS Condition option in Audiences. It let us write our own custom condition to trigger an Experience and bucket visitors into it at exactly the right moment in the user journey. That gave us much more control over when visitors enter a test. Goals work the same way. The built-in goals and metrics are simple to implement, and the custom JS-triggered goals let us track behavior based on our own logic. Being able to import goals from GA4 means we can use our existing GA4 goals alongside Convert’s own reporting, with no duplicate setup. Convert also supports more than A/B tests, so we can pick the test type that fits each hypothesis. Finally, the documentation and articles are extensive, so we can usually find answers ourselves. When we do need help, the support team is prompt and goes the extra mile.

Addition of API endpoints that can control everything on convert using code, I was able to create a vscode extension that helps me push code directly to convert from code.