# Blueshift Reviews **Vendor:** Blueshift Labs **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.4/5.0 **Total Reviews:** 285 ## About Blueshift Stop fighting your tech stack and start talking to your customers with a platform that actually works for you. We built Blueshift because we were tired of clunky tools that add more work to your day. It is not another confusing box of parts that leaves you to figure it out on your own. We brought your data, AI, and channels together so you can focus on your message instead of your technical setup. Most marketers spend more time cleaning messy spreadsheets than actually sending emails. Our platform aggregates customer data to create meaningful profiles. You can see what people are doing in real time instead of looking at what they did weeks ago. This lets you send messages that feel personal because they are based on how people really act. It is about being relevant without the manual struggle. You should not need a math degree or an IT team to run a basic campaign. Our Customer AI handles the heavy lifting by predicting what your customers want and when they want to hear from you. It points out which groups to target and suggests the right products for each person. This AI even runs your A/B tests for you. It saves the average team about 40 hours of work every month. That is a lot of time you could spend on things that actually matter. You can coordinate everything from email and SMS to your website in one place. Your customers get a smooth ride no matter where they interact with your brand. We integrate seamlessly with your current tools so you can get started quickly. It is a simple way to increase sales and satisfy your customers without the usual operational nightmare. ## Blueshift Pros & Cons **What users like:** - Users appreciate the **ease of use** of Blueshift, benefiting from a user-friendly and intuitive interface. (27 reviews) - Users praise the **responsive customer support** of Blueshift, highlighting their commitment to addressing user feedback effectively. (20 reviews) - Users value the **flexibility and user-friendly features** of Blueshift, enabling personalized and impactful marketing automation. (14 reviews) - Users value the **advanced personalization capabilities** of Blueshift, which significantly enhance engagement and marketing effectiveness. (14 reviews) - Market Segmentation (13 reviews) - Data Segmentation (12 reviews) - Personalization Services (12 reviews) - Automation Efficiency (11 reviews) - Users value the **exceptional customer engagement** provided by Blueshift, enhancing marketing efforts through tailored solutions and support. (11 reviews) - Users value the **easy integration** of Blueshift, allowing seamless connectivity with internal systems and tools. (11 reviews) **What users dislike:** - Users face a challenging **learning curve** with Blueshift, especially for teams lacking technical expertise and resources. (19 reviews) - Users note the **missing basic features** in Blueshift, although the support team is responsive to requests. (9 reviews) - Users find some **legacy features difficult to grasp** , with limited reporting and segmentation tools affecting usability. (8 reviews) - Users find Blueshift's **complexity and resource intensity** challenging, especially for smaller teams and custom setups. (7 reviews) - Users find Blueshift to be **expensive** , which may deter smaller teams from utilizing its complex features. (7 reviews) - Feature Limitations (6 reviews) - High Complexity (6 reviews) - Inadequate Reporting (6 reviews) - Users express frustration with **limited customization** options in Blueshift, impacting their ability to tailor reports and campaigns. (6 reviews) - Complex Reporting (5 reviews) ## Blueshift Reviews ### 1. Powerful Blueshift Functionality That Brings Enterprise Features to Hospitality **Rating:** 5.0/5.0 stars **Reviewed by:** Bryce P. | Director, Customer Support and implementation, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2026 **What do you like best about Blueshift?** Blueshift has a lot of functionality. It gives you features that the big guys use for their e-commerce platforms and allows us to provide these features to independent hospitality customers. **What do you dislike about Blueshift?** Blue shift can certainly be overwhelming for your typical marketer coming from a more simple platform like MailChimp. Because of that, there can be a steeper learning curve for onboarding customers to the platform. Once customers get comfortable with the system overall, they can start to explore the additional features. **What problems is Blueshift solving and how is that benefiting you?** Blucious Open API really tears down the walls that can exist around integrating your websites and other third-party software applications into your CDP/email/texting system. However, you're using BlueShift. They make it easy to ingest all of your data and use it cross-channels inside and outside the platforms. ### 2. Easy Segmentation and Multichannel Workflows in One Powerful Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Blueshift?** Blueshift is an all-in-one platform that combines a CDP with a multichannel marketing automation tool. It’s very easy to build focused audience segments and set up multi-channel workflows that support both acquisition and retention campaigns. Blueshift lets you target customers through email, in-app and push notifications, SMS, and pop-ups/banners on websites, and it helps orchestrate consistent experiences across these different channels. In addition, the flexible underlying data model greatly simplifies integration with multiple data sources. There are also several APIs that enable real-time integrations with external systems, making it possible to create real-time, event-based campaigns. **What do you dislike about Blueshift?** Blueshift is a very good product overall, but there are a few areas that could be improved. For example, the website pop-ups/banner management isn’t very easy to configure. Also, the role and permission management feels limited when you need to manage different brands within the same tenant, although there are workarounds to address this. **What problems is Blueshift solving and how is that benefiting you?** Blueshift has helped us easily orchestrate campaigns across different channels, in particular by improving customer retention and reducing churn. With Blueshift, our marketing team can target specific customer segments and provide tailored offers across all of our touchpoints. ### 3. Powerful Recommendations, Easy Interfaces and great support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2025 **What do you like best about Blueshift?** I like the simplicity of the patform and how I can join my campaigns together with the journey mapper. The recommendations are really powerful and data is received in realtime. Implementation was quick and easy to, with full support from the team. This is the only tool I use, to monitor campaigns, and data as well as being able to see results and make tweaks along the way. It was easy to integrate this into the business. **What do you dislike about Blueshift?** Not as well known in Uk so not able to partner with som real time email clients **What problems is Blueshift solving and how is that benefiting you?** It allows us to collect user behaviour and personalise/target emails to users in real time throughout their journey with us ### 4. Powerful All-in-One CDP and ESP for Large Catalogs **Rating:** 4.5/5.0 stars **Reviewed by:** Christina T. | Chief Marketing Officer, Enterprise (> 1000 emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Blueshift?** The ability for Blueshift to serve as our CDP and ESP as well as the ability to handle our extensive catalog of over 1M products and 30M applications and manage our send volume. **What do you dislike about Blueshift?** It can be quite technically difficult to manage. Luckily we have a great partner who manages implementation of our email system. **What problems is Blueshift solving and how is that benefiting you?** Managing our extensive catalog and personalization of emails. ### 5. Top platform for modern marketers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Music | Enterprise (> 1000 emp.) **Reviewed Date:** September 17, 2025 **What do you like best about Blueshift?** Blueshift provides quality customer support, a fantastic and ever-growing list of features, a workflow that supports both marketers and developers. **What do you dislike about Blueshift?** Some of the documentation could be more robust. More access or different "roles" or permission sets for technical developers and integrators would be helpful. **What problems is Blueshift solving and how is that benefiting you?** We have intense requirements surrounding recommendations and Blueshift's rec engine is one of the most advanced out there. Our ability to integrate on a deep level and share customer attributes out of our own data model keeps us at the top of the heap when we are messaging our customers. ### 6. Enterprise solution flexible **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2025 **What do you like best about Blueshift?** Easy of use and flexibility in evolution. Blueshift team consider suggestions from client for improving the tool. 10 times new feature released every year. **What do you dislike about Blueshift?** Some part of the UI are quite technical, for example user profile is visible in json format, easy for technical not so easy for marketing **What problems is Blueshift solving and how is that benefiting you?** Multichannel communications and journey in a unique tool, you can manage in a unique place all the channel and check by each customers what you sent to him/her ### 7. Powerful customer engagement platform with intelligent automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Blueshift?** Blueshift truly excels in delivering personalized, data-driven customer experiences at scale. I appreciate how intuitive the interface is, especially when setting up multi-channel journeys across email, SMS, and push notifications. The AI-powered recommendations and predictive segmentation are incredibly helpful for targeting the right users at the right time, boosting engagement and conversion rates significantly. **What do you dislike about Blueshift?** While the platform is powerful, the initial setup can be a bit overwhelming due to the range of features and integrations. It would be helpful to have more guided onboarding tutorials or live walkthroughs to speed up the learning curve for new users. **What problems is Blueshift solving and how is that benefiting you?** Blueshift is solving the challenge of fragmented customer data and ineffective, one-size-fits-all messaging. By unifying data from multiple sources and enabling real-time segmentation, it allows us to deliver highly personalized and timely communications across channels. This has led to improved engagement, higher conversion rates, and a more seamless customer experience—while also saving us time through intelligent automation and streamlined campaign management. ### 8. User friendly platform and really speedy customer support! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Graphic Design | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2024 **What do you like best about Blueshift?** How easy to use the platform, but also the speedy and detailed answer from the customer support! **What do you dislike about Blueshift?** It can be at times slow to save changes. **What problems is Blueshift solving and how is that benefiting you?** We can send multiple campaigns across different departments. ### 9. A Positive Experience with Automation and CDP Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Maria S. | Coordinator of Personalization and CDP Automation Department, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2024 **What do you like best about Blueshift?** The tool excels in its ability to integrate customer data across multiple channels, providing a unified view of each user. This data collection allows companies to create personalized and targeted marketing campaigns. In addition, Blueshift's predictive intelligence and automation capabilities enable marketers to engage customers in real-time with relevant content, which can improve the customer experience and drive conversions. Its analytics also make it easier to track campaign performance and make data-driven decisions. **What do you dislike about Blueshift?** Complexity: For small or under-resourced companies, the complexity of some processes can be overwhelming. Cost: The price of integration can be off-putting, as it is still a new and unfamiliar tool. This can condition certain companies. Learning curve: Especially for customers who need to make a switch from one tool to another, or are new to CDP and automation tools, it can be overwhelming and impractical. Customization: While there are many off-the-shelf templates, it may not be as flexible for certain niches, who need certain campaigns based on their data. **What problems is Blueshift solving and how is that benefiting you?** Unified customer view: It helps companies better understand their customers and tailor marketing strategies to individual preferences and behaviors based on the single, complete view of each customer by integrating data from all active sources. Personalization: Improve the customer experience by providing relevant content and offers, leading to higher engagement and conversions. Based on real user interactions and behaviors in real time. This improves customer satisfaction. This improves user satisfaction and loyalty. Data-driven insights: Blueshift analytics provide actionable insights, enabling marketers to make data-driven decisions and adjust their strategies for better results. ### 10. Flexible and easy to use marketing automation platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2024 **What do you like best about Blueshift?** Onboarding and support team are top notch. They also take feedback seriously and improve product directly from user experience. The platform is relatively easy to use with flexible features to adapt to any number of needs from static list sends to AWS integrations and API feeds. Implementation is straight forward as long as you have clean data from your system, if you are dealing with bad product data it may take a second to properly integrate. **What do you dislike about Blueshift?** The two biggest downsides to Blueshift are the reporting - it would be nice to be able to filter and segement reports based on use attributes directly in the platform. The other issue that has popped up is when exporting your data into a CSV or Excel it lumps all the customer attirubtes into a large data blob that is difficult to parse. **What problems is Blueshift solving and how is that benefiting you?** Blueshift is automating marketing and product comes form customer onboarding to notifications and promotions. ### 11. Continued to be impressed! **Rating:** 5.0/5.0 stars **Reviewed by:** Nicholas C. | Sr Marketing Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2024 **What do you like best about Blueshift?** Getting started with Blueshift was a breeze and integrating with their SDK's and new data connectors was straightforward. With a small dev team we were able to get our Native and Web Apps set up to send and receive data and messages quickly. The entire Blueshift team is dedicated to making sure that both during and post implementation, our system is running smooth and is optimally setup to meet our goals. Since implementing orchestrated messaging through Blueshift, we have seen a positive impact to both our bottom line and growth projections. We look forward to our partnership we have built and are excited about the vision for the product and features yet to come. **What do you dislike about Blueshift?** As with any system with robust functionality, there is a bit of a learning curve, this can lead having to try a few things until you get the expected results. The system can sometimes feel sluggish when loading reports or dashboards, but this is understandle as there is a lot of data powering the UI. **What problems is Blueshift solving and how is that benefiting you?** We have distributed apps on Android, iOS, and Web. As a small startup, leveraging Blueshift allows us to not only collect all of the Zero and First Party data we need easily, but those same integrations allow us to message users as well through those platforms. This was incredibly helpful to us as we planned our markerting and messaging strategy. What we found was that Blueshift ended far deeper into the user experience that we originally had imagined since we can now manage modals like in-app messaging or live content without the needs for developers to get involved with every design change. Beyond just the messaging, we have a complex inventory system that requires sound data structure in order for us to message users transactionally about stock changes or other potential reservation issues and communications. Tapping into the catalog features and recommendations studio have been extreemly helpful in delivering these messages with conifdence that the underlying data is accurate. ### 12. Easy to use yet powerful platform **Rating:** 5.0/5.0 stars **Reviewed by:** Gonzalo G. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2024 **What do you like best about Blueshift?** The best thing is the ease of use, there are very powerful features that have been encased in a very usable and intuitive user interface. They also listen to user requests and have had the experience of a request of put team being actually developed and put into production. **What do you dislike about Blueshift?** The reporting aspects were very basic originally but they have managed to improve them with time. **What problems is Blueshift solving and how is that benefiting you?** It is succesfully managing the communication both manually excuted and automatically for one of pur clientes. It includes many triggers and automated journeys. ### 13. A robust tool that continues improving **Rating:** 4.0/5.0 stars **Reviewed by:** Mary A. | Senior Lifecycle Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2024 **What do you like best about Blueshift?** There is a rich suite of tools and capabilities available to use. It makes it easy to house many pieces of your communication program in one place and instrument things there. **What do you dislike about Blueshift?** It is a complex tool, so there can be a learning curve to it (although this is easier if you have worked in other CDPs/ESPs before). If you are an advanced user, sometimes it takes time to get customer support to understand complex support issues. **What problems is Blueshift solving and how is that benefiting you?** Blueshift is helping us orchestrate our B2C lifecycle communications, store customer data profiles, and build on-site experiences. It is very benefical to have all of these capabilities in the same tool so it is easy to automate campaigns, build segments, and create personalized user experiences. ### 14. Blueshift is a fantastic platform that comes with amazing client care **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2024 **What do you like best about Blueshift?** The platform is easy to learn and onboarding new employees is a relatively quick affair. Building email journeys is a straightforward process that alows you to build truly dynamic and tailored experiences for your customers. Blueshift support is always quick to help with any issues. We're also able to submit featured requests- which has been a massive plus for us over the years. Our Customer Success Manager Debbie is the best! **What do you dislike about Blueshift?** I can't think of anything. Any issues I've had within Blueshift were quickly resolved. **What problems is Blueshift solving and how is that benefiting you?** Our customers have a diverse range of needs, so building out a compelling customer experience within email is a challenging process. Blueshift gives us the ability to build out journeys, segments, and conduct A/B testing quickly and effectively. We can put our customers under a magnifying glass, better understand their needs, and build journeys that improve their experience and provide them with the right products. All in one place. ### 15. Blueshift - Marketing & Cross Channel Integration **Rating:** 4.0/5.0 stars **Reviewed by:** SALMAN S. | Pocurement Manager, Apparel & Fashion, Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2024 **What do you like best about Blueshift?** Blueshift is advanced AI Personalization capabilities. Analyze customer data in depth and delivered high marketing impression.cross channel integaration help to maintain marketing strategy across platform. Useful to customer received relevent content.which can be use to engagement or conversation rate. **What do you dislike about Blueshift?** integaration and setup process are time consuming. its Demanding significant resources. this product are expensive so small businesses are cant afforded or budget. Person can be required additional training to use for better result. User not well versed in advanced about the marketing technologies can be overwhelming. **What problems is Blueshift solving and how is that benefiting you?** key problems are when i'm useing blueshift deeper understanding of customer behaviour and marking campaign performance.platform intergartion data from verious sources providing unified customer view . created much more customer profiles and improving target accuracy.this is Automate or steamline creation of marking compaign , Reducing Manual effort. its solve only generic marking massage by delivered high personal content. Banefit are whin i'm using blueshift increased the customer enagagement and satisfaction.saving time and resources.analytics lead to more effective marketing strategies and high conversation rate. ### 16. Helpful and responsive support team make using Blueshift a joy! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** August 14, 2024 **What do you like best about Blueshift?** We have a great account/success manager who's always listening to our problems and our needs when we have our regular check-in meetings. We use Blueshift multiple times a day to run our email campaigns, and we make extensive use of their AI and recommendation features. We were also able to integrate Blueshift with our own internal systems fairly easily. The built-in WYSIWIG editor (Bee Editor) is also easier to use than coding emails from scratch, which makes things much easier for our email team. **What do you dislike about Blueshift?** The major downsides are mostly around interface/UI polish. There are some visual bugs in the editor, but they are not showstoppers. The learning curve is also somewhat steep, but there are learning resources to help you figure out where everything is and how everything works. Some of the built-in features are also relatively opaque, such as recommendation/AI/affinity algorithms. It would be nice to get some more transparency into how those things work. On the plus side, Blueshift's staff has always been responsive and willing to chat with us and explain things. **What problems is Blueshift solving and how is that benefiting you?** Blueshift is enabling our non-techy teams to build and launch sophisticated marketing campaigns and journeys quickly, which frees up time and resources for use elsewhere. We no longer need dedicated developers to build emails or build out journeys, and we can onboard a new employee and have them using Blueshift in a matter of days. ### 17. Blueshift has great customer support! **Rating:** 4.5/5.0 stars **Reviewed by:** benjamin e. | Director, CRM and Rewards, Enterprise (> 1000 emp.) **Reviewed Date:** July 10, 2024 **What do you like best about Blueshift?** Customer support and technical expertise are A++++. We are presented with many business challenges and the Blueshift team is always willing to jump in and help us solve complex problems while leveraging their platform. **What do you dislike about Blueshift?** Although the blueshift support team has helped us solve problems, it would be great if they could continue to become more knowledgeable in our business and industry. To me, this would enable them to be even more impactful and proactive with recommendations to our business. **What problems is Blueshift solving and how is that benefiting you?** Blueshift is helping us communicate to our valuable customer base, as well as organize and store important customer data. This creates an ecosystem where we drive millions of dollars of revenue through personalized and impactful communication. ### 18. Blueshift has been a very strong CRM system, certainly more data advanced than my previous ones. **Rating:** 4.0/5.0 stars **Reviewed by:** Alex B. | Crm Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Blueshift?** I like the capability to manipulate event data into liquid logic in email templates. I believe personalisation is a key strength off the platform. I also am a big fan of the drag and drop editor, I think this is one of the best versions of this in the industry. **What do you dislike about Blueshift?** Blueshift isn't the most cost effective CRM system out there and sometimes this makes the justification for instances a challenge. **What problems is Blueshift solving and how is that benefiting you?** Blueshift has helped me make out automations scalable and personalised, the system has led me to be able to move Aro from a basic crm to a much more sophisticated one. ### 19. Comprehensive multi-channel marketing automation done right **Rating:** 4.5/5.0 stars **Reviewed by:** Dane B. | VP of Product and Technology, Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2024 **What do you like best about Blueshift?** The flexibility, relative clarify of the UI, and comprehensive suite of tools. Also, support is very responsive and follows through on every request. The integration and implementation docs are relatively thorough and the mobile SDK is straightforward. **What do you dislike about Blueshift?** The interface is a bit rough around the edges, but it's functional and has few bugs. I frequently use Blueshift (just about every day) and I get tired of having to log in each time. I wish there were a way to extend sessions or provide step-up authentication for senstive changes. Lack of web SDK so everything is "roll your own" in regards to the web. **What problems is Blueshift solving and how is that benefiting you?** Blueshift helps us automate all of our marketing communication efforts. It allows us to set up complex journeys and campaigns that weren't possible with our previous platform and would take months or years to build if we did it ourselves. Our marketing efforts, realized through Blueshift are responsible for a good portion of our revenue. ### 20. The Ultimate Tool for Data-Driven Marketing for Your Business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Blueshift?** The marketing tool called Blueshift is perfect for companies who want to use data in order to enhance their marketing. When many customers’ details are available, this technology becomes handy especially for corporations aiming at personalizing experiences across wide segments of people. In order that one can utilize the capabilities provided by Blueshift fully, there must be a well laid-out scheme on how it should be installed and appropriate training imparted to those operating it. **What do you dislike about Blueshift?** Blueshift is an influential yet complex platform, highly resource-intensive in terms of engineering setup and customization, and rather hard on smaller teams. It is also expensive. **What problems is Blueshift solving and how is that benefiting you?** Blueshift provides highly effective marketing automation capabilities to create personalized customer experiences, drive data-driven decisions, and hence improve campaign effectiveness for my business. It's well-suited for my business to boost customer engagement and drive revenues. ### 21. An amazing tool to help organize and reach your audience. **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel H. | Email Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2024 **What do you like best about Blueshift?** One thing I like is its ability to ability to handle data, which allows for advanced personalization and segmentation. **What do you dislike about Blueshift?** Some of the legacy features can be difficult to grasp. They seem outdated, locked down and no longer maintained. Additionally, the reporting can be a bit limiting compared to other tools I've used **What problems is Blueshift solving and how is that benefiting you?** Blueshift works well to keep our CRM data in one place(of course with help of our teams), so we might build scalable automations and on demand communications. ### 22. User Friendly! Makes my day workable **Rating:** 5.0/5.0 stars **Reviewed by:** Parker J. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2024 **What do you like best about Blueshift?** Blueshift is user friendly and has pretty much everything I need to complete my job. I use Blueshift every day and it is a general part of my workflow. **What do you dislike about Blueshift?** Honestly I just need a dark mode! The program itself works very very well but the white background kills my eyes. Besides that BS is awesome! **What problems is Blueshift solving and how is that benefiting you?** BS streamlines my entire day. I had used MailChimp before and found myself at a loss for data tracking. BS solves so many of those issues. ### 23. Blueshift Turnaround **Rating:** 4.0/5.0 stars **Reviewed by:** Brooke M. | Head of ecomm, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2023 **What do you like best about Blueshift?** I think as a customer data platform it is becoming better with AI integration and is simple and easy to use. Great update of features and works well for our data. **What do you dislike about Blueshift?** I think it needs more investment into customer profiling and advanced segmentation which is how other competitors really have the advantage e.g. klaviyo. **What problems is Blueshift solving and how is that benefiting you?** Working with our Customer platform and I would be interested to know how we can further leverage that especially in the future and the limitations with tracking. ### 24. Blueshift is the most Powerful Tool for a Data-Driven Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2024 **What do you like best about Blueshift?** Blueshift is an excellent option for businesses seeking to improve their marketing automation using data-based insights. It is especially beneficial for companies that have detailed customer data requirements and are focused on providing personalized experiences on a large scale. As with any software platform, a careful implementation strategy and proper training are essential for maximizing its effectiveness. **What do you dislike about Blueshift?** Blueshift is a strong yet detailed platform that necessitates considerable technical skill for its setup and customization. This can pose challenges for smaller teams. Besides, its high pricing, complicated user interface, and difficulties with integration might be a barrier for certain organizations. **What problems is Blueshift solving and how is that benefiting you?** Using Blueshift for marketing automation brings advantages by assisting personalized, data-driven marketing campaigns that can be implemented across various channels. The platform's AI-driven segmentation assists me in reaching the appropriate audience with the correct message, which enhances both engagement and conversion rates. What's more, Blueshift's predictive analytics offer insights that enable you to foresee customer behavior, refine your marketing strategies, and make well-knowledgeable decisions, finally leading to improved outcomes for my business. ### 25. One of the best CRM Experiences! **Rating:** 5.0/5.0 stars **Reviewed by:** Dominica N. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2024 **What do you like best about Blueshift?** The client experiencde is absolutely fantastic. BS was easy to learn, the training and tutorials were super helpful. The platform itself offers everything needed and more. Customer service has been great anytime I have needed to reach out. LOVE the AI features! **What do you dislike about Blueshift?** Can be difficult to navigate at times, otherwise no huge complaints **What problems is Blueshift solving and how is that benefiting you?** Blueshift allows me to have an effortless and foolproof process for managing customers and building+ delivering automated marketing communications. ### 26. Solid CRM Experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Alternative Medicine | Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2024 **What do you like best about Blueshift?** Having the data for all historic campaigns as well as the ability to create personalized dashboardsa and reports makes it easy to analyze performance to drive decision making. The advanced subscriber segmentation is easy to utilize, providing our customers with a personalized experience. **What do you dislike about Blueshift?** Due to the volume of campaigns and assets added within the CDP, it is often slow to load campaign data and image uploading. **What problems is Blueshift solving and how is that benefiting you?** Blueshift allows us to centralize our suscriber data for both text and email across all state markets. Allowing for integration with SpringBig for MMS marketing. We are also able to strategize campaigns based on subscriber behavior. ### 27. Standard Customer Data Tool to drive decisions based on customer data **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2024 **What do you like best about Blueshift?** Blueshift is very easily configured. It has many options for standard specifications which can be customized as and when needed. It can be easily integrated with many different CRM platforms and with varying complexity and scale. Personas can be created which delivers custom messages to customers with varying priorities. **What do you dislike about Blueshift?** It is one of the first products on the market that is dedicated to driving decision making using customer data. This partiular functionality is obtained as an integrated product with different CRM softwares. Customer support is good but can be better. **What problems is Blueshift solving and how is that benefiting you?** Blueshift is helping me build intelligence to drive marketing campaigns. To customise messaging that reaches each customer in a highly tailorable format. I am also able to automate processes in order to improve productivity and save time. ### 28. Exceptional support and the product meets our needs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2024 **What do you like best about Blueshift?** We've been using Blueshift for a number of years simply because it's able to scale as our business grows and lifecycle needs expands. Above all the service is exceptional. We work with a CSM that truly cares about our success and ensures we are well equipped to tackle all of our needs even as they change and evolve rapidly. While I'm sure we could find a feature or two with another platform that could be more effective in their respective use case it simply can't replace the relationship that we've built. **What do you dislike about Blueshift?** This is hard to describe since our biggest challenges are internal. I'm certain we would get a lot more out of Blueshift if we can clean our information architecture but this completely a limitation on our end. It's possible as this evolves we may face some restrictions with Blueshift but I'm confident it would be minimal. **What problems is Blueshift solving and how is that benefiting you?** Growth and retention - it powers our email and lifecycle marketing initiatives. ### 29. Blueshift and Zigazoo **Rating:** 5.0/5.0 stars **Reviewed by:** Rajan M. | Head of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2024 **What do you like best about Blueshift?** Blueshift offers excellent all-in-one solutions for launching email campaigns. It provides great customer support and is easy to implement. **What do you dislike about Blueshift?**

Many different tabs to accomplish one task.

**What problems is Blueshift solving and how is that benefiting you?** Blueshift helps us send mass emails to our users. It allows us to reach a critical mass in minimal time. ### 30. A great platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2023 **What do you like best about Blueshift?** Blueshift is a great CRM platform for business. For someone who has never heard of Blueshift before, I didn't have difficulty exploring the whole platform. Now I use it as if I've been for years. **What do you dislike about Blueshift?** There are some features that it lacks but I already requested it and the Support Team said it's in the queue. I'm very grateful that the support team is responsive. **What problems is Blueshift solving and how is that benefiting you?** Reaching out to our audience, segmentation, content development and customization, data syncs, data analysis, and reports, calendar-ing, and some more features. ### 31. decent experience **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2024 **What do you like best about Blueshift?** What I like about Blueshift is how it effortlessly brings customer data together, making personalized marketing a breeze, make it easy to connect with your audience in meaningful ways across all channels **What do you dislike about Blueshift?** What I dislike about Blueshift is that the learning curve can be steep for new users. It takes time to fully grasp all the features and get the most out of the platform. **What problems is Blueshift solving and how is that benefiting you?** it solves the challenge of fragmented customer data by unifying it into a single, actionable view, making it easier to understand and target audiences. This benefits me by enabling more precise and personalized marketing automation, leading to better engagement and higher conversion rates across all channels ### 32. Efficient Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Ziad E. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2024 **What do you like best about Blueshift?** The ability to automate marketing processes and tailor campaigns with precision has significantly improved our engagement rates. Its seamless integration with multiple data sources ensures that our marketing strategies are driven by data, enhancing efficiency across the board. **What do you dislike about Blueshift?** the pricing model can be a bit steep for smaller businesses or startups. **What problems is Blueshift solving and how is that benefiting you?** mainly for scale and personalization of campaings,it has reduced our manual workload ### 33. In short, Amazing! **Rating:** 4.5/5.0 stars **Reviewed by:** Ahmed A. | Customer Service Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2024 **What do you like best about Blueshift?** Attention to details Great customer support Advanced personalization **What do you dislike about Blueshift?** customer support could be faster high cost of usage UI can be better the limitation on analytics can be improved **What problems is Blueshift solving and how is that benefiting you?** I was having issues with targetting specific audiences and bueshift helped me over come these issues by making highly accurate targeting messages that helped me reach the udience I was looking for, in short its just a must have! ### 34. Review for blueshift **Rating:** 5.0/5.0 stars **Reviewed by:** Kamel A. | Retail Sales Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2024 **What do you like best about Blueshift?** It's free and it's available for anyone around the world also provide more services that really required in our daily routine **What do you dislike about Blueshift?** The steps it's little complicated A's it requires business email to registration and many people trying to leave business emails private for works **What problems is Blueshift solving and how is that benefiting you?** It's solved my problem at reaching customers and that really befitting me ### 35. Gamechanger for our Newsletter and Drip Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Graphic Design | Mid-Market (51-1000 emp.) **Reviewed Date:** July 24, 2023 **What do you like best about Blueshift?** The consumer segmentation and how in depth we really can get with our targeting. **What do you dislike about Blueshift?** If I had to pick something I dislike about Blueshift it would be dashboard for reporting. Maybe a little more user friendly. **What problems is Blueshift solving and how is that benefiting you?** Our previous email platform was lacking in the customer data area, but Blueshift has brought the best of both worlds. ### 36. Great platform - opportunity to grow even greater **Rating:** 4.5/5.0 stars **Reviewed by:** Joseph T. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2023 **What do you like best about Blueshift?** Blueshift empowers our team to be able to send on multiple channels in one platform. **What do you dislike about Blueshift?** the learning curve is very high and the platform itself lacks basic features that most marketing automation platforms have - such as page actions, completion actions, etc. **What problems is Blueshift solving and how is that benefiting you?** improving the user interface - more detailed reporting actions based on clicks - automated notifications - page actions on website ### 37. Excellent product and service! **Rating:** 5.0/5.0 stars **Reviewed by:** Todd K. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2024 **What do you like best about Blueshift?** It is both highly intuitive and highly flexible. You can do some pretty custom stuff without using developers. Also, when you need help, they are awesome! Their customer service is great and our account manager absolutely cares about our success. **What do you dislike about Blueshift?** I really don't have any negatives. It's not hard to accomplish what I want to accomplish. **What problems is Blueshift solving and how is that benefiting you?** We use this as our primary vehicle for connecting with our customer base. ### 38. A great vehicle to get your users to conversion destinations **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** May 08, 2024 **What do you like best about Blueshift?** The ability to set up triggers and control the experience of the user base. The customer support is great and always willing to dive into helping. We're able to try and test new things while getting feedback and support on initiatives. **What do you dislike about Blueshift?** The reporting could be a bit more comprehensive. **What problems is Blueshift solving and how is that benefiting you?** We're using Blueshift as a way to engage our user base in the most efficient way possible and we're able to do that through leveraging recommendations, triggers, and campaign types that help limit the amount of volume we're delivering while maximizing the results we're looking for. ### 39. Prompt customer support **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** August 16, 2024 **What do you like best about Blueshift?** It provides insights on customer behaviour **What do you dislike about Blueshift?** It may not be the best solution to send time critical transactional messages to customers **What problems is Blueshift solving and how is that benefiting you?** It automates campaigns based on customer behaviours. Benefits us as it takes away the manual work of analysis the customer interactions on our website. ### 40. First time Blueshift User **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Blueshift?** The customization of the email content.. **What do you dislike about Blueshift?** There is quite a bit of extraneous stuff I don't know how to work with yet. **What problems is Blueshift solving and how is that benefiting you?** We needed a repository for Contact information and an email sender ### 41. A great platform! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2024 **What do you like best about Blueshift?** It's a very user friendly tool for marketers! Very easy to use and we have access to a lot of data. The team we've been working with during the migration are also great! They're knowledgeable, supportive and responsive. **What do you dislike about Blueshift?** Sometimes it takes a while to load the dashboard and report, but not a big deal. **What problems is Blueshift solving and how is that benefiting you?** Unified customer profile, segmentation and automation. ### 42. Helpful and Innovative **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Enterprise (> 1000 emp.) **Reviewed Date:** May 17, 2024 **What do you like best about Blueshift?** The Blueshift team has been very helpful and is pushing the envelop on how digital teams can unlock value. It seems like we are always hearing of new ways we can maximize the solution and help acquire, engage, and retain our customers. **What do you dislike about Blueshift?** There's been a few situations where some of the new features being presented as must haves are not working for our team. We've tried to resolve the situations but it's been slow moving. **What problems is Blueshift solving and how is that benefiting you?** A centralized solution that allows us to communicate to all of our different customers across their unique journey. ### 43. Blueshift is powerful with great potential. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** August 21, 2024 **What do you like best about Blueshift?** Blueshift provides all kind of Software Services and the Ease of Integration it supports **What do you dislike about Blueshift?** Limited customization and UI complexity. **What problems is Blueshift solving and how is that benefiting you?** Blueshift streamlines personalized marketing, allowing us to engage customers more effectively and automate campaigns, saving time and improving results. ### 44. A Great Flexible ESP **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2024 **What do you like best about Blueshift?** Blueshift is a dynamic ESP that allows us control over our email channel while giving us best in class tools **What do you dislike about Blueshift?** Blueshift continues to evolve and needs to create mobile access to the ESP **What problems is Blueshift solving and how is that benefiting you?** Blueshift allows us a scalable way to communicate with our members ### 45. Built for Scale **Rating:** 5.0/5.0 stars **Reviewed by:** Ben S. | Director of Digital Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** July 13, 2023 **What do you like best about Blueshift?** As a marketing leader of a financial institution, we need a scaleable marketing tech stack that can address our marketing needs of today with an eye on how to continually improve our member's and prospects' experiences in the future. The fact that Blueshift is a powerful omnichannel marketing tool is what caught our eye in the first place. When you add in the native CDP that is part of the platform is what got us talking. And lastly, the powerful machine learning and predictive AI are what sealed the deal. Now that we have fully implemented the solution, the performance of our campaigns and customization of our workflows that drives our business goals keeps us committed to the partnership with Blueshift into the future. **What do you dislike about Blueshift?** Blueshift is a powerful tool to and setting it up can take some time. Our onboarding and data mapping was more complicated than we had anticipated but the onboarding specials we worked with was helpful and patient with us as we worked though our data design. **What problems is Blueshift solving and how is that benefiting you?** Moving from a batch and blast email tool to an omnichannel marketing automation platform enables of to trigger our touchpoints based on what we know about our audiences, how they have interacted with our marketing messages, and using predictive AI. ### 46. A Flexible, Powerful Platform for Marketing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Stephanie C. | Enterprise (> 1000 emp.) **Reviewed Date:** July 14, 2023 **What do you like best about Blueshift?** Blueshift is truly one of a kind in the industry of Marketing Automation. This tool is flexible to fit any business, with a bevvy of user friendly features to assist any marketer in creating powerful, impactful campaigns. The AI in Blueshift is top-of-class and a key reason we chose the platform. **What do you dislike about Blueshift?** While Blueshift is flexible for any industry, if you are not a retail business, there is a steeper learning curve. Thankfully Blueshift provides plenty of resources to master the platform and it's many features. **What problems is Blueshift solving and how is that benefiting you?** Blueshift has allowed our company to marry our demographic and account specific knowledge of our customers with their digital behavior. Not only is this tool a great marketing automation platform, it also backs that up with a robust Customer Data Platform. We can self serve segmentation, manage omni-channel campaigns and leverage AI learnings to make the most of our marketing tactics. ### 47. Great integration to replace our homegrown solution, always iterating on their product. **Rating:** 4.5/5.0 stars **Reviewed by:** Jared H. | Software Engineering Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 21, 2023 **What do you like best about Blueshift?** The integrations with Blueshift have been nothing short of straightforward, and if we do have any questions or issues the team is always available to help find a solution. **What do you dislike about Blueshift?** There are some complex rules that our organization has for our marketing, and some of these are pushing the bounds of what Blueshift is setup to work with; most of these can be addressed, but at times we have had to modify our processes to fit the Blueshift mold. **What problems is Blueshift solving and how is that benefiting you?** Blueshift is helping us move from a homegrown email/automation platform onto a more modern stack. It is allowing our marketing team to have more control over the content that is being sent, without any developer oversight. Blueshift also allows us to add some bits of personalization to our emails and website without major rewrites. ### 48. Daily User of This Versatile, User-Friendly Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2019 **What do you like best about Blueshift?** Blueshift allows my team to be agile and meet customer needs efficiently. I love the journey builder and how simple and versitile it is. The data management side of Blueshift is robust and well organized - we are able to acheive a high level of personalization and segmentation because of it. Also support is very quick to help if we run into any issues, which is so rare. They often get back to us same day with a resolution. **What do you dislike about Blueshift?** One element that I find a bit limiting is their insights and reporting suites. The existing solution meets all my needs for my day to day, but I'd love to be able to create more custom reports based on some of the user profile attributes that we store. I think building out that feature would really next-level the ability to curate reporting based on audience attributes - not just engagement. **What problems is Blueshift solving and how is that benefiting you?** Personalization in customer journeys, tailoring the customer experience to the data we have on a customer, extensive creative and copy testing, automations that make our lives so much easier as marketers and general insights into our customer data base that drive our strategy in a big way. ### 49. Very user friendly and one stop shop **Rating:** 5.0/5.0 stars **Reviewed by:** Gabrielle H. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2023 **What do you like best about Blueshift?** I have been really impressed with Blue Shift, the system was very intuitive to use and as a Marketer I liked that I was able to be self-sufficient and didn't need to rely on a Developer to help me do a project. Also, the metric reporting was again very easy and I was able to easily click around and figure things out on my own **What do you dislike about Blueshift?** I have been pretty please with Blueshift, I would say the only draw back is the stand up of the program. I needed to have the Dev team code all the emails, but I feel that with good platforms a proper stand up does take time. Once we were up and running, Blue Shift has been very user friendly **What problems is Blueshift solving and how is that benefiting you?** Blue Shift helps reduce the amount of tools and data and allows for a central location, once source of truth for us to use which has been very helpful. We are able to automate all of our customer communication for marketing ### 50. Great customer support, features, trainings, and continuous innovation and upgrades! **Rating:** 5.0/5.0 stars **Reviewed by:** Rebecca V. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2023 **What do you like best about Blueshift?** One of the greatest things about Blueshift is the available content for support and training, they are consistently making improvements and generally, any question I have for my account rep has some sort of training documentation to help walk me through it in the future. The platform itself is relatively user-friendly once you get used to it, and is quite intuitive. **What do you dislike about Blueshift?** With there being so many options and features in BlueShift sometimes the manpower and team that is needed to support some of the backend programming, functionality, upkeep, etc. can be more than what we are able to allocate, which means that we are not getting the best features from the platform if we don't have the capacity to maintain it. I highly recommend that any company that looks to take on this type of marketing platform do an extensive vetting process to make sure you have the bandwidth to support everything you want to do. **What problems is Blueshift solving and how is that benefiting you?** The segmentation that Blueshift supports has helped us understand our consumer behavior in a way that allows us to market more effectively to our end users. We have also been using AI-generated content to help with some of the creative workloads that the team was facing. ## Blueshift Discussions - [Is there any way to save blocks created in the email editor to reuse them?](https://www.g2.com/discussions/57079-is-there-any-way-to-save-blocks-created-in-the-email-editor-to-reuse-them) - 2 comments, 1 upvote - [Upcoming New Features for Integration with Blueshift](https://www.g2.com/discussions/30964-upcoming-new-features-for-integration-with-blueshift) - 1 comment, 1 upvote - [What is the next on Blueshift's roadmap?](https://www.g2.com/discussions/34653-what-is-the-next-on-blueshift-s-roadmap) - 1 comment - [View Blueshift pricing details and edition comparison](https://www.g2.com/products/blueshift/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-26+18%3A32%3A59+-0500&secure%5Bsession_id%5D=0e9cd241-92ed-4608-8cf7-477ac7b8ad35&secure%5Btoken%5D=b4111b306d733e26a4a1a3011140b97ad3e1dc1fbf5fe18a3a8a68ead3e79931&format=llm_user) ## Blueshift Integrations - 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Data Enrichment - Expandability - Multiple Devices **Platform Basics** - Dynamic Segmentation - Journey Optimization **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Personalization** - Recommendation - Content - Cart Abandonment - Search - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Social** - Social Sharing - Social Media Advertising **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Website Personalization **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - E-Commerce Personalization** - Natural Language Interaction **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Blueshift Alternatives - [Iterable](https://www.g2.com/products/iterable/reviews) - 4.4/5.0 (813 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (757 reviews) - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,657 reviews)