# Everest Reviews **Vendor:** Validity Inc **Category:** [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability) **Average Rating:** 4.2/5.0 **Total Reviews:** 189 ## About Everest Everest is a fully integrated email success platform providing crucial insights and deliverability guidance so you can reach more people, increase engagement, and improve efficiencies of your email program. Improve your email deliverability by getting complete visibility into your email marketing metrics and sender reputation, understand your audience and deliver content that is timely, personalized, and functions flawlessly on any device, and get a holistic view of your email program with the insights, guidance, and exclusive data you need at your fingertips – all in a single platform. Everest is built by the combined forces of Return Path, BriteVerify, and 250ok. Bringing together 20+ years of email marketing experience and continuous learning from thousands of customers into this unified and powerful platform. ## Everest Pros & Cons **What users like:** - Users praise the **ease of use** of Everest, enjoying its flexibility and straightforward insights for effective email management. (7 reviews) - Users appreciate the **email deliverability** capabilities of Everest, ensuring emails avoid spam filters and reach inboxes. (5 reviews) - Users appreciate the **intuitive and detailed dashboards** of Everest, enhancing their email campaign management experience. (3 reviews) - Users appreciate the **high email deliverability** of Everest, ensuring campaigns reach inboxes and avoid the spam folder. (3 reviews) - Users appreciate the **flexible design** of Everest, making organization and customization easy without tech expertise. (3 reviews) - Users value the **insightful email tracking** from Everest, enabling improved deliverability and user engagement analysis. (3 reviews) - Features (3 reviews) - Intuitive (3 reviews) - Users appreciate the **accuracy** of Everest, finding the information provided to be both valuable and reliable. (2 reviews) - Customer Support (2 reviews) **What users dislike:** - Users find the **price steep** and hope for more meaningful updates to enhance their experience with Everest. (2 reviews) - Users find the **setup and transition process complicated** due to the many features, affecting initial usability. (1 reviews) - Users find the **complex setup** of Everest challenging, especially when transitioning from other platforms. (1 reviews) - Users find the **complex setup** of Everest a bit challenging when transitioning from other platforms with numerous features. (1 reviews) - Users find **dashboard navigation confusing** , making it challenging to locate the desired data efficiently. (1 reviews) - Users find the **difficult learning** curve challenging due to Everest's abundance of features and setup complexity. (1 reviews) - Users find the **difficult setup** of Everest challenging due to the abundance of features and transitioning from other platforms. (1 reviews) - Email Management (1 reviews) - Error Handling (1 reviews) - Inaccuracy (1 reviews) ## Everest Reviews ### 1. Keep everything organized! **Rating:** 4.0/5.0 stars **Reviewed by:** Antonio H. | Jefe de proyecto , Telecommunications, Enterprise (> 1000 emp.) **Reviewed Date:** September 15, 2025 **What do you like best about Everest?** I’ve been using Everest and what I really like is how it helps me keep everything organized without needing to be a tech expert it feels flexible like I can shape it to fit my workflow and the support team is super responsive which makes me feel confident using it I also enjoy how the visuals are clean and easy to understand **What do you dislike about Everest?** I have to say the price is a bit steep and sometimes I wish they’d release updates that actually change things in a meaningful way **What problems is Everest solving and how is that benefiting you?** It address inefficiencies, reduce manual workload, and improve decision-making by automating complex tasks and providing accurate, scalable solutions. **Official Response from Danielle Contin:** > Hi Antonio, Thank you for your thoughtful review! We’re so glad to hear that Everest is helping you stay organized and adapt the platform to your workflow with ease. It’s great to know the clean visuals and our responsive support team are adding to your overall confidence and experience. We appreciate your feedback on pricing and on updates that bring more meaningful changes. That’s incredibly helpful input, and you’ll be happy to know we have a strong lineup of impactful enhancements planned in our 2026 roadmap. Thanks again for sharing your experience — we’re grateful to have you with us! ### 2. Great Email Tool That Helps Solve Spam Problems **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2024 **What do you like best about Everest?** What I like most about Everest by Validity is that it helps your emails get delivered and stay out of the spam folder. This is really important for anyone sending email campaigns. The platform has tools that make sure your emails actually reach people's inboxes instead of getting lost as spam, which is a big plus. **What do you dislike about Everest?** their is no as such dislike, but I find it a bit complicated to set up and transition from another platform because it has so many features. **What problems is Everest solving and how is that benefiting you?** One of the main problems in email marketing is making sure that your emails actually land in the inboxes of the people you’re trying to reach. Everest helps with this by giving users tools to check and improve their email-sending practices. This means there's a lower chance of emails getting stuck in spam folders **Official Response from Geoffrey Palmer:** > Thank you so much! We couldn't build world-class products without customer like you using them and providing feedback like this. We greatly appreciate you taking the time to write a candid review. We're exploring ways to help folks such as yourself unlock the full potential of the platform's many features, thank you for highlighting the need here. If you would like to discuss this feedback further, please don't hesitate to reach out to me at geoffrey.palmer@validity.com. I'd love to hear more. I've added a link to our knowledge center below. Warm regards, Geoffrey ### 3. Essential tool to have to monitor your email deliverability **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Everest?** Easy to use, valuable information provided to users. **What do you dislike about Everest?** Maybe some of the industry concepts could be explained / included alongside all the information provided in graphs and charts. **What problems is Everest solving and how is that benefiting you?** Tracking email deliverability and inbox placement. **Official Response from Geoffrey Palmer:** > Thanks for the feedback! We're always exploring ways to provide our customers with better and more actionable data, which includes articulating what all the data means. I'd love to know how we can better help customers like you. If you're open to telling us more (and getting some of your ideas onto our roadmap!) I'd be delighted to hear from you. Please feel free to reach out to me at geoffrey.palmer@validity.com. ### 4. Everest Validity Review **Rating:** 4.0/5.0 stars **Reviewed by:** Jai T. | Senior Software Developer, Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Everest?** The best practices it follows for us is by giving detailed information about our IP reputation. **What do you dislike about Everest?** Somehow should be more optimised in terms of integration. **What problems is Everest solving and how is that benefiting you?** It's giving detailed information of our IP reputation. **Official Response from Olivia Hinkle:** > We're glad to hear you appreciate the detailed information about your IP reputation that Everest provides. Thank you for your feedback on the need for more optimized integration. We'll take this into consideration for future improvements. ### 5. An Email Marketig Platform with High Deliverability and Phenomenal Metrics **Rating:** 4.5/5.0 stars **Reviewed by:** Oliver P. | World News Media Manager, Online Media, Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2023 **What do you like best about Everest?** Everest has sophisticated capabilities and yet it is very easy to use. It has a high rate of email deliverability and provides incredible metrics and insights that make it easy to understand the performance of email campaigns. Everest has a feature to validate emails and the user dashboard can be personalized to suit individual user needs. **What do you dislike about Everest?** I have had no problems with Everest. It is easy to use and works great without me having to know or understand the underlying complex processes. The email deliverability is incredible. I would not dislike that. **What problems is Everest solving and how is that benefiting you?** Everest ensures our emails are delivered, that the emails in our mailing lists are valid, actively being used and ensures that our email campaigns are driven towards achieving our campaign goals. It makes it easy to collaborate on campaigns as a team gathering metrics and insights that help us to tweak campigns for better results. ### 6. Rest assured, Everest delivers! **Rating:** 5.0/5.0 stars **Reviewed by:** Ruth P. | Senior Allocator , Apparel & Fashion, Mid-Market (51-1000 emp.) **Reviewed Date:** July 24, 2023 **What do you like best about Everest?** It is a superb email success platform, with dependable delivery levels, timely execution, platform metrics that help you understand what's needed to successfully engage. **What do you dislike about Everest?** I've got no qualms with it yet. It works as it was marketed and performs brilliantly. What's more, its quite easy to navigate and where there might be issues, support team is always there to assist! **What problems is Everest solving and how is that benefiting you?** Obviously ive been using it to efficiently send emails, effectively gather analytics via its metrics and Platform data. It has streamlined business processes, collaboration and workflows, ensuring seamless communication and coordination as well. ### 7. Everest is user-friendly and has helped us get an incredible overview of our email program **Rating:** 5.0/5.0 stars **Reviewed by:** Lori P. | Sr. Director of Marketing Engagement, Mid-Market (51-1000 emp.) **Reviewed Date:** November 23, 2022 **What do you like best about Everest?** Everest is super user-friendly. It's easy for anyone to log in and get a really good idea of what's going on with our deliverability in just a few clicks. We love that it's so easy to customize the dashboards to see just what we care about most and then easy to get details when necessary. We've also gotten a lot of use out of the validator tool which has been great. **What do you dislike about Everest?** For us, it's a great fit and there are no downsides. It gives us everything we need to know at a glance. We have learned so much about email deliverability now that we're able to monitor everything in Everest, it's been incredibly useful so far. **What problems is Everest solving and how is that benefiting you?** We started using Everest just to figure out if our emails were getting into inboxes. We didn't know how much we didn't know until we saw all the data that was available to us. We started to pay attention and make necessary changes based off of what we were seeing through Inbox Placement and Reputation and now we're in a much better spot! ### 8. Email Anti-spam, Marketing, Deliverability, Tracking, DMARC & Testing Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Zak G. | TechOps Engineer, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2023 **What do you like best about Everest?** With Everest it involves only drag and drop to create, customize, test and send high volume outbound marketing emails. **What do you dislike about Everest?** I have used Everest for quite long and I find nothing negative on it and I use it on a daily basis. **What problems is Everest solving and how is that benefiting you?** It saves time by eradicating manual processes of email marketing through automation such as personalizing and testing marketing emails. ### 9. Granular insights with intuitive, user-friendly visualizations **Rating:** 5.0/5.0 stars **Reviewed by:** Jason T. | Senior Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 25, 2022 **What do you like best about Everest?** I like how easy it is to use Everest, even as the nuances of email deliverability and technical email get more and more complicated as the years go on. The insights are super easy to read and highly actionable. **What do you dislike about Everest?** I'd love more insight into competitors or general benchmarking so that I can better understand how my email program is performing against other companies. Even knowing if I'm in the upper or lower 50 percentile of certain stats would be helpful. **What problems is Everest solving and how is that benefiting you?** The biggest problem it solves is understanding how changes to my email program are affecting things like deliverability and inboxing rates. Without Everest, I genuinely would be flying blind on these topics. ### 10. Great tool for email deliverability **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2022 **What do you like best about Everest?** Easy integration with Salesforce Marketing Cloud and the Autoseeding feature saves a lot of time with seedlist management for inbox placement tests vs other tools we've used in the past Access to a Customer Success Manager for support and advice is a huge benefit Dashboards are detailed yet intuitive to navigate, including the ability to view GPT and MS SNDS reports from within the platform The list validation feature and the API is very useful **What do you dislike about Everest?** So far not much to dislike. The annual renewal process can take a bit long. **What problems is Everest solving and how is that benefiting you?** Having insights into our IP reputation and inbox placement rates across multiple ISPs highlights any problems related to our email campaigns. Hence, we can address any issues before it becomes a bigger problem. Tracking pixel and Engagement modules were helpful in gaining greater insight into our lists with the advent of Apple Privacy Protection ### 11. Fantastic overall and granular reporting! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2022 **What do you like best about Everest?** I am able to track how my email performance is doing overall for my company when looking at the dashboard in the Everest platform. The graphs are easy to read and I can grab the info I need in a quick snapshot. If I want to go more granular Everest provides all the functionality to dive deeper into the platform and filter by device, email send etc so I can see what to correct or which email could be causing issues. I love the integration with Salesforce making it easy to automatically send emails and provides a lot of customization on which emails get seeded. **What do you dislike about Everest?** Everest platform has been great to use so far, with the Salesforce integration the dynamic content in email subject lines don't carry through properly so having another unique identifier would be great **What problems is Everest solving and how is that benefiting you?** Everest helps us keep our sender score high and make sure our emails are getting to our customers. Since we send promotional emails and our database is quite big it's important to use these metrics and make sure emails are getting to our entire audience from churned folks to new subscribers. Having this monitored in an easy and efficient manner keeps everything running for our email programs. ### 12. Everest to the rescue! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2022 **What do you like best about Everest?** We migrated onto the Everest platform over the last year and our partners over at Validity have been valuable in helping us extract as much from the platform as possible. Everest is very intuitive and easy to navigate. It has all the critical components needed in helping us understand the entire email deliverability process from pre-send to post-send. I also love that Microsoft SNDS, GPT and other important metrics are all within the platform and can be created into custom dashboards/widgets. Everest is your one stop shop and it's never been easier. **What do you dislike about Everest?** I wish Everest had more integrations around seeding and email validation across other systems that we use. **What problems is Everest solving and how is that benefiting you?** Everest helps give us line of sight and confidence into email delivery across all of our email systems of record. We launch emails out of Sparkpost, Salesforce Marketing Cloud and HubSpot. It's important as a business that we ensure delivery of emails across all ESP's and Everest gives us the foundational support for all of that. ### 13. Email Marketing Optimization at Optimal for 24/7/12/365 **Rating:** 4.5/5.0 stars **Reviewed by:** Shiri F. | Head of Partner, Field & Customer Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2023 **What do you like best about Everest?** Everest has drag and drop editor functionality that allows me to create and customize marketing emails. **What do you dislike about Everest?** It requires a lit of integration to relish some benefits such as content management and web design. **What problems is Everest solving and how is that benefiting you?** Sending high volume outbound marketing emails. Managing email deliverability. ### 14. Great email tool for gaining insight to deliverability and engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Religious Institutions | Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Everest?** We are able to track delivery data that is not available in our ESP. Simply put, we gain more insight as to why emails are/are not reaching the inbox. The ability to pinpoint deliverability issues and improve on them is invaluable. Additionally, having more clarity on user engagement has been a huge plus. **What do you dislike about Everest?** I realize you can customize your dashboard to be whatever you want. Even so, I find navigating to the data you are looking for can be difficult and confusing. **What problems is Everest solving and how is that benefiting you?** It clarifies some questionable issues and allows my team to move forward with a solid plan. The best part is there is no guesswork as to why there are deliverability issues. The data is apparent and between that and the data in your ESP, it is usually easy to determine how to improve your emails. ### 15. Excelent Tool for Email Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Ivanna Z. | E-mail Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Everest?** I love how easy is to use and set up and the in-depth info provided helps us to improve our email inbox placement **What do you dislike about Everest?** I think I would've like to see different contract options, maybe if we do a 2year contract have a better price. **What problems is Everest solving and how is that benefiting you?** Inbox placement and Ip reputation ### 16. Great additional emailing tool **Rating:** 3.5/5.0 stars **Reviewed by:** Guillaume L. | Traffic Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Everest?** Easy to setup tool to provide extra strength to your emailing campaigns/automation, especially on Microsoft mailing service providers. You can also use this to follow your inbox delivery, how many emails are placed into the inbox is very different from just delivery which could be into the spam folder. **What do you dislike about Everest?** I wish it was working with Gmail also and provide more stats about it. For instance the category of email it falls into (ex: promotion) Performance for Yahoo is also very valuable since they have hardcore filters nowadays. **Recommendations to others considering Everest:** Good tool if you need further support from your CRM team, they can use this to improve the reputation of Microsoft for instance. **What problems is Everest solving and how is that benefiting you?** Inbox placement for Microsoft mainly but also Yahoo and Orange, SFR. A few statistics about placement and spam complaints. Thanks to this we can optimize our delivery. The biggest problem being inbox delivery vs spam folder, with this tool you can improve your reputation and get better scoring. ### 17. Everest is an excellent tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2022 **What do you like best about Everest?** I like the sender reputation score and the inbox placement tool **What do you dislike about Everest?** I would love the pixel but we've had a hard time getting it to work consistently so that has caused the most frustration. the 250ok pixel from before was excellent though! **What problems is Everest solving and how is that benefiting you?** The Everest tool has been so helpful in monitoring our email program. It has helped highlight behaviors that contribute to low reputation issues and the Validity team we work with has been incredibly helpful in helping us stick to best practices and plan out ways to keep our communications in the inbox ### 18. Easy to use email deliverability platform **Rating:** 5.0/5.0 stars **Reviewed by:** Ben S. | Database Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Everest?** Easy to use - setup is straightforward Real time data on email performance allows easy testing Child accounts makes monitoring multiple domains easy Can easily see which emails are causing deliverability issues **What do you dislike about Everest?** Nothing, platform works well, is intuitive. Sometimes hard to differentiate between two test emails if they have the same subject **What problems is Everest solving and how is that benefiting you?** Improving deliverability across different domains Ensuring email infrastructure configured correctly Spotting emails that arent getting into inbox Test results ### 19. Everest has been an extremely helpful tool for our email program! **Rating:** 4.5/5.0 stars **Reviewed by:** Mike N. | Lead Digital Campaign Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Everest?** I like that it has multiple tools to analyze the full scope of an email campaign. The pre-send, inflight, and post-send views are extremely helpful. I personally really love the dashboards and reports for deliverability since this is the primary purpose we use this tool. Our team also uses the Inbox Previews religiously and find that tool extremely helpful. **What do you dislike about Everest?** There isn't much that I don't dislike. I am pleased with the layout and design, which is a huge upgrade from the ReturnPath environment. The one area that could be clearer is the integrations. We've noticed that in the previews and resources it mentions an Adobe Campaign integration, however, we can find little to no information. **What problems is Everest solving and how is that benefiting you?** We've used Everest to solve the primary problem with past occasions of poor inbox placement. The tool gives us visualization and insights into an area that we would otherwise be blind. ### 20. Email Insights that will better your Email Marketing Channel **Rating:** 4.5/5.0 stars **Reviewed by:** Jarred R. | Senior Digital Consultant , Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Everest?** The advanced metrics provided by Everest, that you cannot obtain through an ESP are beneficial to our measurement and optimization of the email channel. One example was utilizing the tool to gain a better understanding of the percentage of subscribers that had Apple's MPP enabled. Inbox placement, email design tests, list validation, and engagement are all wrapped in a nice package that will optimize any email marketing program. **What do you dislike about Everest?** The list validation can be slow/buggy at times. The UI could use some improvement, but that's me being super picky. **What problems is Everest solving and how is that benefiting you?** Gaining a better understanding of our audience using the engagement metrics, which cover platform distribution, time read and many more metrics. The list validation tool helps us avoid bad email addresses and maintain high deliverability, while the testing tool ensures that our emails are rendering accurately for our audience across platforms. ### 21. User friendly with lots of new features **Rating:** 5.0/5.0 stars **Reviewed by:** Nitin K. | Business Operations Analyst | Email Security Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Everest?** Now it has features of filtering specific fields to find out the required data with an interactive User Interface. **What do you dislike about Everest?** I did not find any negative thing right now, when I will find it, I will share it. **Recommendations to others considering Everest:** It is a good platform to analyze your mails transitions and it will help to improve the blaklistings of your IP addresses. I mainly use it to check the blacklisting and now it has become more user friendly and easy to use, which also helps to save my time and effort to find the required data on it. So go for it. **What problems is Everest solving and how is that benefiting you?** I always need different data frequently, now I can easily find it because it has many filters to get the required data. ### 22. Great Email Deliverability Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 07, 2022 **What do you like best about Everest?** Everest helps the email marketer track deliverability details that aren't always available within the ESP. **What do you dislike about Everest?** The user interface can be somewhat confusing; I have trouble remembering where some of the widgets are located and have to click around to find them most of the time. **What problems is Everest solving and how is that benefiting you?** Everest is helping to solve deliverability monitoring. This helps us by getting more marketing emails into our customer's inbox. ### 23. Thanks Everest! **Rating:** 4.0/5.0 stars **Reviewed by:** Ryan B. | Marketing Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Everest?** Knowing our user-reported spam rate has been proven to be very helpful. Everest is my go-to, it allows me to manage many different aspects of email marketing all on an easy-to-use platform. **What do you dislike about Everest?** I wish limits could increase without a price increase. Sometimes duplicate records take up credits, I wish there was a feature to filter out duplicates to save credits. **Recommendations to others considering Everest:** Ask for a demo. You won't be disappointed. **What problems is Everest solving and how is that benefiting you?** Everest has helped my organization maintain its reputation while making sure email addresses are clean. I do not need to manually check domains, it only takes Everest a few minutes. ### 24. Great tool for deliverability **Rating:** 5.0/5.0 stars **Reviewed by:** Jose Alberto O. | Email Marketing Analist, Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Everest?** The way it keeps you updated on your IP's certification as well as its causes. It's also great to see how your mail will look like in most of inboxes. **What do you dislike about Everest?** The competitive intel leaves room for improvement since it only shows a very limited amount of data from your competition. It's also visualized in a difficult to understand way **What problems is Everest solving and how is that benefiting you?** We can see how healthy our sending strategy is while also letting us visualize our campaigns even before sending them. It also offers quality data about engagement. ### 25. Great tools combine for a powerhouse in email delverability! **Rating:** 5.0/5.0 stars **Reviewed by:** Laurin F. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Everest?** The IP reputation management and insight is invaluable. Once we integrated with our ESP to see sending details alongside inboxing data, we were able to make smarter, data-driven decisions that drive revenue from our email program. **What do you dislike about Everest?** It would be great to have greater, realtime insight into gmail deliverability. MSN and associated properties aren't as strong as they were before the hotmail reporting issues that impacted seed and panel data prior to the hotmail change in 2019. **What problems is Everest solving and how is that benefiting you?** We know which emails are going to inbox before we deploy them, so we can make creative or code changes to increase deliverability to the major ESPs. The combination of these tools gives me a solid dashboard that I couldn't find elsewhere. ### 26. Advanced and Intuitive Email Marketing Optimisation & Analytics Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Arnaud J. | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2022 **What do you like best about Everest?** It's an all-in-one deliverability and inbox placement optimisation solution. The platform is quite intuitive and takes the best out of Return Path and 250ok platforms. Everest gives us a 360 overview of our delivery and inbox placement on the main ESPs. Complementaray to our ESPs statistics, it allows us to rapidly understand which are our weaknesses that can put our deliverability at risk. We can then proactively and rapidly mitigate them. The pre-send tools allow to minimize risks both on our existing users lists as well as to optimize our emails template viewability and coding. **What do you dislike about Everest?** The translation in French is not ideal and was not fully operation. I haven't tested other languages but based on my bad experience in French, I would recommend to use only the English version for the time being. **What problems is Everest solving and how is that benefiting you?** Although we are using compelling optin forms with automated syntax validation scripts allowing to remove typos and malformed email addresses, we mitigate risks on our email marketing platform by preventively cleaning our email list at the time we acquire new email addresses using Validity list validation tools. We keep a very high email viewability and inbox placement rate thanks to Everest design and pre-flight checks on new email templates on one hand and by daily monitoring our inbox placement thanks to Everest email alerts and dashboards. ### 27. Lots of insights that you won't get through your ESP **Rating:** 4.5/5.0 stars **Reviewed by:** Monique S. | Sr CRM Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2022 **What do you like best about Everest?** All features under Monitoring and IP certification. This is what we use most. **What do you dislike about Everest?** We are not using Inbox placement (our ESP has its own tool for that) or List validation (I don't see the significant advantage of it). But that just means we don't use it, not dislike it. **What problems is Everest solving and how is that benefiting you?** We have discovered many things we can optimize on our domains and IPs since we're on Everrest (for example, DMARC compliance). Our goal is to always be on top of mailing policy standards. Also, in general, we know that being ReturnPath certified helps our inbox placement. Once we moved our Spanish email stream to the certification, we saw an uplift in open rates by 50%. ### 28. Under utilized tool **Rating:** 3.5/5.0 stars **Reviewed by:** Patricia M. | Head of Email Marketing Strategy and Execution, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Everest?** Updates and real time insights into deliverability **What do you dislike about Everest?** Customer support has been historically bad after return path got acquired, i am finding it has picked up again. Having some issues with APIs **Recommendations to others considering Everest:** make sure all apis are set up correctly **What problems is Everest solving and how is that benefiting you?** IP reputation and deliverability challenges. Looking forward to utilizing some of the new services that addres iOS updates ### 29. Good stuff! Helps significantly while trying to give our emails a competitive advantage **Rating:** 5.0/5.0 stars **Reviewed by:** Sam D. | Salesforce Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Everest?** Inbox placement insights have helped our copy team understand how to write better for emails. The list validation tools helps us greatly because we do not often know how clean our data is until after we send an email. **What do you dislike about Everest?** Sometimes the tool makes me run a list validation a few times before it will give me the results. Also, I wish the inbox placement tool would tell us more about why an email didn't land in the inbox. I'd like to know what part of the email was giving us problems speciically. **Recommendations to others considering Everest:** If you need to fine-tune or modernize the way your company's email strategy, then Everest will give you all of the information you will need as proof for that, as well as give you the power to keep your company's email reputation above water. **What problems is Everest solving and how is that benefiting you?** How clean our data really is. Currently, there is no layer at my company that validates data before we send an email. I want to keep our reputation above water, and Everest has helped with that goal a lot! ### 30. The Best-in-Class Option **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2022 **What do you like best about Everest?** Everest gives me reliable data presented in a very readable format. There is very little lag time so I can provide quick updates on our outgoing messages. The interface is also intuitive so I can easily find what I'm looking for. **What do you dislike about Everest?** It's hard to point the finger at anything the platform does - however it is essential to understand the limitations. Recent updates to iOS have rendered tracking less able to report on user activities than it would have been in the past. While Everest does help us understand this impact, it is not a solution for these tracking problems. **What problems is Everest solving and how is that benefiting you?** We want to see when our messages fall into spam boxes and track the likelihood that future messages might fall into spam. It also helps us set up and track email infrastructure settings. ### 31. Knowledgeable and helpful team **Rating:** 4.5/5.0 stars **Reviewed by:** Jamie M. | Sr Manager, Customer Experience, Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Everest?** Getting set up was very easy, and the team held me accountable (which I needed) to complete the onboarding. Everyone has been super friendly and helpful as this is a new tool for me and my team. **What do you dislike about Everest?** Just not knowing enough about deliverability in general or not having constant reminders to check the platform. However our rep has been very open to more frequent meetings and learnings! **What problems is Everest solving and how is that benefiting you?** We're currently having an issue with our deliverability in Canada so the platform and our rep have been very helpful in determining why that might be happening. ### 32. First impressions - Everest **Rating:** 4.0/5.0 stars **Reviewed by:** Nicholas F. | Head of Developer Relations, Regional Developer Management, Content and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2022 **What do you like best about Everest?** Clear interface, easy navigation, Ease of use **What do you dislike about Everest?** Too early days in use to dislike, still in trial **Recommendations to others considering Everest:** Great working team @ validity if you are based in SEA, the team out of sydney rocks! **What problems is Everest solving and how is that benefiting you?** Gives my company a clear understanding of the status of email campaigns ### 33. Working with Everest to increase deliverability **Rating:** 5.0/5.0 stars **Reviewed by:** Cesar P. | E-marketing Techinician, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2021 **What do you like best about Everest?** Our company has worked with Everest for about 13 years now. What we like the best about Everest is the fact that they are a solid company, pionneers in the Email deliverability industry. This improves our marketing program by increasing sales as a result of a implemeting the email best practices and their advises. Reaching the most clients possible we're able to focus in our emails content and promotions, once we have accomplished a solid reputation and almost 100% deliverability accross all Email Service Providers. **What do you dislike about Everest?** I dislike the fact that the company has been merged over time with others, probably something that is just the nature of the businness. Despite that, the changes have been good since they're implementing more products to make it a more comprehensive platform. **What problems is Everest solving and how is that benefiting you?** Daily we are solving deliverability issues, server reputation, IPs monitoring through certification. These are the most common areas where the Everest product gives us excellent visibility and advantage. ### 34. A good deliverability tool offering with limits **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2022 **What do you like best about Everest?** The ability to aggregate multiple data sources (GPT, SNDS, seed results) in one place with filters and visualizations. **What do you dislike about Everest?** The lack of structure in the new organization. We had to track down someone to do our renewal and received little support; feature requests are received but typically don't seem to be considered. **What problems is Everest solving and how is that benefiting you?** We are able to provide customers with data about inbox placement, identify trends in reputation metrics, and compile deliverability-related data more quickly and easily with Everest. ### 35. Review after using more than 2 months **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Everest?** Able to help in domain and IP blacklisted daily checking. Quick display the domain reputation status. After using Inbox placement service and domains/IP pools, feel their interface is nice and clear. **What do you dislike about Everest?** Does not provide the IP or domain score with ISP like Hotmail and Yahoo. Inbox percentage in accurate due to need send to all seed's ISP just able to get the score. Inbox percentage for Hotmail does not accurate. Does not provide whitelisting service for IPs. It is just a simple domain blacklisting status system. **What problems is Everest solving and how is that benefiting you?** None of the problem have been solving through this Everest. It just a inbox placement display system only. Easily noticed on domain blacklisted only. Other than this are nothing. ### 36. Insightful and with technical details **Rating:** 4.5/5.0 stars **Reviewed by:** Carlos Isaac V. | Email Marketing Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2022 **What do you like best about Everest?** It's possible to get very specific and focused metrics on the performance of email campaigns, IPs, domains, and overall best practices. **What do you dislike about Everest?** The support could improve. Our Customer Success Manager has been accommodating, but when the questions get technical, it takes longer to clarify the answers. **What problems is Everest solving and how is that benefiting you?** We can see a clear picture of what causes our deliverability issues and get pointers on how to solve them. The benefits are more detail in our presentations and better knowledge of best practices. ### 37. Useful tool **Rating:** 3.5/5.0 stars **Reviewed by:** julie s. | m, Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2022 **What do you like best about Everest?** All reports and new features that permit to improves campaigns **What do you dislike about Everest?** many brides with a non optimized menu ? difficult to remind where to find one or another tool **What problems is Everest solving and how is that benefiting you?** Apple privacy ### 38. Experience with Everest **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Everest?** The experience for the design and content is easy and nice. It works well and quickly! The list validation is also easy. **What do you dislike about Everest?** It's expensive (the price to add design and content tests was surprisingly pricey!). With all of the components, I would've liked a more personalized and hands-on onboarding. **What problems is Everest solving and how is that benefiting you?** We're solving rendering issues with email, pre-validating lists, and will be using the deliverability more and more. ### 39. It's a helpful tool to track how emails are performing over different mailbox providers **Rating:** 3.5/5.0 stars **Reviewed by:** Alma M. | Email Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2022 **What do you like best about Everest?** The certification and inbox placement help us with deliverability difficulties, also to have track of the reputation is amazing **What do you dislike about Everest?** Design tests are basic, and the amount of seeds is low compared to other tools **Recommendations to others considering Everest:** Is a great tool to keep track of Deliverability. Certification is helpful, however is a ver complicated process to acquire and mantain it. **What problems is Everest solving and how is that benefiting you?** We have overcome our deliverability problems thanks to the insights and advice the tool provides ### 40. My firm relies on this solution to serve our customers everyday **Rating:** 5.0/5.0 stars **Reviewed by:** LB B. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2021 **What do you like best about Everest?** The DMARC monitoring and Inbox placement tests are the best in the biz and I've tried many. The competitive intelligence feature is truly one of a kind, and also helpful for quickly diagnosing problems with your own domain. **What do you dislike about Everest?** I honestly can't think of anything, its the most complete and robust platform I've worked with in the space. **What problems is Everest solving and how is that benefiting you?** Diagnosing spam folder placement problems. Continued monitoring once deliverability is in a good place. This is essential for the security of some of your brand's most valuable assets, your domain, and any warm IPs. The greatest benefit of Everest is the speed and confidence with which you can diagnose email deliverability problems. This accelerates the whole process and reduces the amount of revenue lost due to poor inbox placement outcomes. ### 41. My review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Everest?** Office Hours with dedicated professionals is by far the top value I've gotten from Everest, and Returnpath. Please continue to offer that as a service, it's so good. Regarding user experience on the platform, I am only referencing ReturnPath as a point of comparison. The thing I like best is the user interface is quite a bit faster, regarding load-speed than ReturnPath, and ability to visualize data, export, and modify dashboards is simpler and more intuitive. Making the high-level grouping of functionality according to pre-send, in-flight, post-send engagement is helpful as well. **What do you dislike about Everest?** The font is quite small, icons at the bottom of each dashboard element is small and kind of hard to grasp at first. Some data which was in ReturnPath in one place is somehow hidden behind multiple clicks in Everest, which is not really a problem, more of a user education issue. **What problems is Everest solving and how is that benefiting you?** Monitoring our email marketing system. The benefits have been ability to drill down to solve deliverability issues and inbox placement with our underlying systems. Also, with the advent of Apple Privacy Protection, we've been able to monitor the uptake of that with our recipients and adjust accordingly. ### 42. Our email deliverability podcast **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica P. | Email and SMS Director, Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2021 **What do you like best about Everest?** There is so much good, digestible data in Everest! We've loved using Return Path's dashboards to get a quick gut check of how our programs are performing day-to-day -- but the move to Everest has allowed us to get an even more in-depth analysis on our sends when needed. I could not say enough good things about this platform. **What do you dislike about Everest?** Migrating from Return Path to Everest took us a few weeks, but it was well worth it for all of the data and insights we now have on our email program. **What problems is Everest solving and how is that benefiting you?** We mostly use Everest for our day-to-day email program management! But last year, we went so far as relying on the tool to help run a very extensive reactivation program. Return Path was incredibly helpful in grounding us in deliverability and email best practices while also bringing folks back into the fold. ### 43. Everest makes a marketers job easier! **Rating:** 5.0/5.0 stars **Reviewed by:** Jen P. | Sr. Marketing Manager, Email & SMS, Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2022 **What do you like best about Everest?** The best thing about the Everest platform is that it's certification, list verification, engagement and creative review all in one system. **What do you dislike about Everest?** I don't dislike anything about this platform, it's awesome! **What problems is Everest solving and how is that benefiting you?** Email deliverability, getting to the inbox and being seen in the inbox amongst other messages. I have a clear view of how my subscribers are engaging with my emails. ### 44. It´s a really complete product, covering almost all email subsystem areas **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Everest?** The intuitiveness of the new platform and the facility to see analytics results using the pixel info **What do you dislike about Everest?** Some integrations could be easier to configure **Recommendations to others considering Everest:** It´s a really complete platform to manage every aspect of your email market campaigns **What problems is Everest solving and how is that benefiting you?** Real email checking and the knowing about seed list deliverability ### 45. So far not so good **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Everest?** We've been working on setting up since mid-August, but due to issues on the platform side, have been unable to fully set up. That said, our account manager has been responsive and diligently working on getting the issues resolved, so I would say that the user support is the best part. **What do you dislike about Everest?** We're on our third month trying to get set up due to platform issues, which I think is not great considering the price. Return Path set up went much smoother, and we were able to get started right away without a hitch. **Recommendations to others considering Everest:** Prepare for a longer-than-estimated setup process. **What problems is Everest solving and how is that benefiting you?** Monitoring email deliverability is of utmost importance to our business. Being able to see when things take a turn for the worse and being able to react quickly helps us keep our email reputation positive and keeps our emails in user's inboxes! ### 46. Very Useful, dashboard navigation could use just a bit more work and QA **Rating:** 4.0/5.0 stars **Reviewed by:** Moe A. | Director of Ad Ops and Strategy, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Everest?** Everest performs all the functions we need it to. We manage dozens of domains and IPs with little to no issues day to day, they also have an amazing support team available whenever we need them. **What do you dislike about Everest?** The dashboard is a bit clunky, unintuitive, and not user-friendly. It is difficult for Directors to give login info to Analysts without having to go through a significant training process, typically most monitoring software such as this are self-explanatory and require minimum training to experienced analysts. **What problems is Everest solving and how is that benefiting you?** We have used Everest to solve a wide range of deliverability issues that were plaguing our domains and IPs. ### 47. Best of the best **Rating:** 5.0/5.0 stars **Reviewed by:** Tim S. | Senior Director of Deliverability, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Everest?** I love being able to monitor everything in one place - blacklists, SNDS, Google Postmaster Tools, inbox placement, etc. **What do you dislike about Everest?** Frontline support reps who don't understand how to solve my problems. **Recommendations to others considering Everest:** Don't settle for second-best. **What problems is Everest solving and how is that benefiting you?** Finding out when inbox placement suffers, and why. ### 48. I think its a very necessary service to adquire. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Everest?** I think the platform is very friendly and easy to use. **What do you dislike about Everest?** In my opinion, the webinars could be more interesting and dinamic. **What problems is Everest solving and how is that benefiting you?** We use the certificated to validate our e-mails and that is very essential to our bussiness. ### 49. Shady sales practice shoot down ok software - don't use these guys **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2022 **What do you like best about Everest?** The software is decent and the validation program works for Microsoft (Hotmail etc) based email, but not for Gmail **What do you dislike about Everest?** Terrible sales practice. Call you within 45 days of renewal, when you ask to change you are told you can't as there is a hidden lock-in in the T+Cs, you need to give 60 days' notice. Legal but shady, we renewed and then immediately gave notice for next year. They used to be good not so now. **Recommendations to others considering Everest:** Find another supplier, these guys are sharks **What problems is Everest solving and how is that benefiting you?** Helped delivery to MS-based email ### 50. Useful platform for email monitoring, hands-on customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Everest?** I like that you can easily get a broad view of the health of your email program without having to spend a lot of time. Everything is easily accessible and easy to navigate and understand, even without a ton of email knowledge/background. I also like how accessible the customer service reps are. Whenever I have a question, they are just a quick email away! **What do you dislike about Everest?** Sometimes I feel like I have to be the proactive one asking questions about my email program, rather than my customer service rep taking the lead. I also wish that the data was a bit more robust sometimes. **What problems is Everest solving and how is that benefiting you?** Email deliverability, spam, issues with open rates, figuring out how to better segment our lists for increased engagement, determining an IP sending strategy that works for us and our mail quantity. ## Everest Discussions - [Other than seed based data would return path collect data using other means?](https://www.g2.com/discussions/30196-other-than-seed-based-data-would-return-path-collect-data-using-other-means) - 1 comment - [View Everest pricing details and edition comparison](https://www.g2.com/products/validity-inc-everest/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+17%3A00%3A37+-0500&secure%5Bsession_id%5D=02489ffd-194d-4dae-a472-0f4d50731de7&secure%5Btoken%5D=8bc4af3074a016306ee19a9a5e5b5ef66fd3ed09a6201eb4a80bc915cc378964&format=llm_user) ## Everest Features **Diagnostics** - Account Overview - DMARC Alignment - Analytics **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Platform Basics** - Editing Platform - Spam Filter Testing - A/B Testing - Deliverability Testing - Design Testing **Agentic AI - Email Anti-spam Features** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Email Tracking** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics** - Open Rates - Link Activity - Attachment Activity **Compliance** - Policy Configuration - Alerts - Inbound Emails - Outbound Emails **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Platform Data** - Performance - Dashboard - Analytics **Customizations** - Email Platform Integration - Email Scheduling - Notifications - Email Categorization - Templates **Protection** - Threat Identifications - Threat Interception - Threat Removal - Integrations **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Generative AI** - AI Text Generation **Agentic AI - Email Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Everest Alternatives - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - 4.3/5.0 (12,648 reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,432 reviews) - [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) - 4.1/5.0 (699 reviews)