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Compare Klaviyo and Maestra 
Featured Products
At a Glance
Market Segments
Small-Business (81.2% of reviews)
Mid-Market (56.5% of reviews)
Entry-Level Pricing
No pricing available
Starting at $2,990.00 150000 Customer Records in CDP Database Per Month
Klaviyo
Star Rating
(1,178)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoMaestra
Star Rating
(56)4.8 out of 5
Market Segments
Mid-Market (56.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $2,990.00 150000 Customer Records in CDP Database Per Month
Learn more about MaestraSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user experience, particularly with its intuitive interface and easy-to-use email templates. Users appreciate how it helps keep customer profiles organized and simplifies the process of sending marketing campaigns.
- Users say Maestra stands out for its extensive functionality as a Customer Data Platform (CDP), making it ideal for collecting and effectively utilizing large amounts of audience data. Reviewers highlight its ability to enhance audience understanding and engagement.
- According to verified reviews, Klaviyo has a significantly higher G2 Score in the Customer Data Platform category, indicating greater overall user satisfaction. Users find it particularly beneficial for increasing sales and reaching a larger audience.
- Reviewers mention that Maestra offers exceptional support, with many users noting the value for money it provides, especially for small to medium-sized companies. This support is a key factor in their positive experiences with the platform.
- G2 reviewers highlight that while Klaviyo has a strong presence in the small business segment, Maestra is more favored by mid-market companies, suggesting that each product may cater to different business needs effectively.
- Users report that Klaviyo's marketing analytics tool is a standout feature, helping businesses track performance and optimize campaigns, while Maestra's robust data management capabilities are praised for their effectiveness in audience engagement.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableMaestra
All-in pricing
Starting at $2,990.00
150000 Customer Records in CDP Database Per Month
Free integration, cancel anytime,
month-to-month billing
- Customer Data Platform: AI-enabled, real-time processing, identity resolution, advanced segmentation, and more
- Email & SMS + MMS, RCS, mobile push, web push, messengers, chatbots, and more
- Site & App personalization: pop-ups, quizzes, surveys, games, voting polls, stories, widgets, banners, bars, and more
Free Trial
Klaviyo
Free Trial is available
Maestra
No trial information availableRatings
Meets Requirements
9.0
892
9.4
37
Ease of Use
8.6
897
8.5
42
Ease of Setup
8.5
550
8.6
35
Ease of Admin
8.9
493
9.6
13
Quality of Support
8.4
849
9.7
37
Has the product been a good partner in doing business?
9.0
496
9.4
13
Product Direction (% positive)
9.0
841
9.7
36
Features by Category
Email Marketing
9.0
525
|
Verified
9.6
30
9.2
519
|
Verified
9.7
28
8.9
494
|
Verified
9.5
25
8.9
461
|
Verified
9.4
26
Online Marketing
7.8
374
|
Verified
8.8
21
8.3
399
|
Verified
9.3
22
8.7
428
|
Verified
9.6
27
8.7
445
9.2
20
8.2
251
Feature Not Available
Lead Management
8.5
346
9.4
23
8.4
272
9.2
21
9.0
474
|
Verified
9.5
28
7.8
218
9.4
13
8.5
353
|
Verified
9.3
18
8.5
394
|
Verified
9.2
18
8.4
332
|
Verified
9.8
16
8.2
282
|
Verified
9.5
17
Campaign Management
8.7
348
|
Verified
9.6
17
7.9
199
8.9
15
8.1
289
|
Verified
Feature Not Available
7.6
199
Feature Not Available
Social
Feature Not Available
Feature Not Available
7.8
196
Feature Not Available
7.7
189
Feature Not Available
7.4
184
9.3
14
7.8
259
|
Verified
9.1
15
Reporting & Analytics
8.5
468
|
Verified
9.3
23
8.3
415
|
Verified
8.8
16
8.3
424
|
Verified
9.3
15
8.4
437
|
Verified
9.1
20
7.5
201
Feature Not Available
Platform
8.5
326
|
Verified
9.2
25
8.7
310
|
Verified
9.3
21
8.9
315
|
Verified
9.3
23
8.3
208
|
Verified
9.4
18
7.8
194
|
Verified
9.3
18
8.9
316
|
Verified
9.4
21
8.0
160
Feature Not Available
Agentic AI - Marketing Automation
7.0
27
Not enough data
7.0
26
Not enough data
7.1
25
Not enough data
7.1
25
Not enough data
6.9
26
Not enough data
7.3
27
Not enough data
Integration
8.4
317
|
Verified
9.1
23
8.6
312
|
Verified
9.1
23
8.4
261
|
Verified
9.0
18
Messenger
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
Channels
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Not enough data
Customers
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Not enough data
Tracking
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Not enough data
Reporting
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Not enough data
Agentic AI - Email Deliverability
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Not enough data
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
10.0
6
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
10.0
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.6
424
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
347
|
Verified
Not enough data
8.8
256
Not enough data
Edit
8.4
353
|
Verified
Not enough data
8.8
415
|
Verified
Not enough data
8.3
331
|
Verified
Not enough data
Logistics
8.7
418
|
Verified
Not enough data
7.9
339
|
Verified
Not enough data
8.8
393
|
Verified
Not enough data
8.4
195
Not enough data
Generative AI
7.5
64
Not enough data
7.4
51
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
141
9.7
5
8.0
99
Not enough data
8.8
132
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
124
|
Verified
Not enough data
8.5
106
Not enough data
8.8
130
|
Verified
Not enough data
8.6
53
Not enough data
SMS Platform
8.6
134
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
111
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
9.6
8
8.3
68
9.8
8
8.5
96
9.6
9
8.5
91
9.6
8
Intelligence
8.6
105
9.7
11
8.1
73
9.8
7
8.0
68
9.8
8
Design and Customization
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Not enough data
Campaigns
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Not enough data
Integrations
9.0
21
Not enough data
8.0
18
Not enough data
8.9
22
Not enough data
8.4
19
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.0
16
Not enough data
8.8
14
Not enough data
Platform Data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.1
14
Not enough data
Platform Additional Functionality
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Collection
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.2
16
Not enough data
8.3
17
Not enough data
8.6
18
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
Campaign Activity
7.9
17
Not enough data
8.4
19
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Maestra are categorized as SMS Marketing, Personalization, Customer Data Platform (CDP), Marketing Automation, and WhatsApp Marketing
Unique Categories
Maestra is categorized as Push Notification, E-Commerce Personalization, Mobile Marketing, and Personalization Engines
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Maestra
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.0%
Marketing and Advertising
13.0%
Apparel & Fashion
12.6%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.2%
Other
36.0%
Apparel & Fashion
17.4%
Retail
10.9%
Marketing and Advertising
8.7%
Real Estate
6.5%
Financial Services
6.5%
Other
50.0%
Alternatives
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
Maestra has no discussions with answers
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