Contentsquare Features
Metrics (14)
Sessions - Digital Analytics
As reported in 152 Contentsquare reviews. Accurately measure total web traffic and present data elegantly.
Engagement
As reported in 154 Contentsquare reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Entry and Exit Pages
Accurately determine where most people enter your site and where they leave and present data elegantly. This feature was mentioned in 155 Contentsquare reviews.
Standard Event Tracking
Software automatically tracks standard user actions. 139 reviewers of Contentsquare have provided feedback on this feature.
Custom Event Tracking
As reported in 132 Contentsquare reviews. Able to set up custom variables to track any user activity on the site.
Retention
As reported in 113 Contentsquare reviews. Accurately measure bounce rate.
Return
Track user return rates and related metrics. This feature was mentioned in 110 Contentsquare reviews.
Conversions
As reported in 154 Contentsquare reviews. Track what proportion of users convert via a certain action.
Funnels
As reported in 142 Contentsquare reviews. See how many users proceed down a certain path to conversion.
Engagement
Configures and accurately measures an appropriate measure of engagement, such as average session length. This feature was mentioned in 26 Contentsquare reviews.
Exit Tracking
Accurately determines where users close the app during their sessions. This feature was mentioned in 23 Contentsquare reviews.
Retention
Based on 20 Contentsquare reviews. Accurately measures bounce rate.
Return
Tracks user return rates and related metrics. This feature was mentioned in 16 Contentsquare reviews.
Conversions
Based on 25 Contentsquare reviews. Tracks what proportion of users convert via a certain action.
Reporting (13)
Real-Time Reporting
Obtain live data for who is currently accessing your site. 136 reviewers of Contentsquare have provided feedback on this feature.
Trending
Report on how any user activity has changed over time. 117 reviewers of Contentsquare have provided feedback on this feature.
Retroactive Reporting
Report on user activity in the past and set up predictive models for the future. 130 reviewers of Contentsquare have provided feedback on this feature.
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments. This feature was mentioned in 159 Contentsquare reviews.
Mobile Reporting
Analytic tools are also available for mobile and tablet versions of websites. 131 reviewers of Contentsquare have provided feedback on this feature.
Unification Across Devices
Able to unify user data across devices, recognizing returning users. 107 reviewers of Contentsquare have provided feedback on this feature.
Custom Reports and Dashboards
As reported in 146 Contentsquare reviews. Allows users to easily build customized reports and dashboards.
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments. This feature was mentioned in 15 Contentsquare reviews.
Reports and Dashboards
Access pre-built and custom reports and dashboards. 16 reviewers of Contentsquare have provided feedback on this feature.
Heat Maps
Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points This feature was mentioned in 134 Contentsquare reviews.
Session Replays
Records web visitor sessions 127 reviewers of Contentsquare have provided feedback on this feature.
Monitoring
Tracks and monitors web visitor behavior This feature was mentioned in 115 Contentsquare reviews.
Data Segmentation
As reported in 118 Contentsquare reviews. Segments collected data on predetermined criteria
Other (7)
User Data
Able to access user-specific data such as location, language, gender, and activity while on the site. 114 reviewers of Contentsquare have provided feedback on this feature.
Site Search Reporting
Based on 99 Contentsquare reviews. Report on keywords used in internal searches.
Load Time Monitoring
Track load times on different devices and systems. 108 reviewers of Contentsquare have provided feedback on this feature.
Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best. 107 reviewers of Contentsquare have provided feedback on this feature.
E-Commerce
Track revenue and transactions. 127 reviewers of Contentsquare have provided feedback on this feature.
Promotional Messages
Able to deploy promotional or other pop-up messages based on user actions. 63 reviewers of Contentsquare have provided feedback on this feature.
Administration Alerts
System can self-monitor critical metrics and alert administrators when they reach concerning levels. This feature was mentioned in 88 Contentsquare reviews.
Administration (8)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. This feature was mentioned in 105 Contentsquare reviews.
QA Testing
As reported in 94 Contentsquare reviews. Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. This feature was mentioned in 136 Contentsquare reviews.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 126 Contentsquare reviews.
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
Based on 16 Contentsquare reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 14 reviewers of Contentsquare have provided feedback on this feature.
Variation Testing (6)
A/B Testing
Test changes to a screen by administering the change to a portion of visitors and measuring conversion.
WYSIWYG Editor
Quickly create variant web pages with an easy-to-use WYSIWYG editor.
Conversion Goal
As reported in 14 Contentsquare reviews. Able to set any user action as the conversion goal of the test.
Percentage of Traffic
Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B. This feature was mentioned in 11 Contentsquare reviews.
Confidence Level
Able to view or adjust the necessary confidence level of your test.
Multivariant Testing
Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.
Personalization (3)
Standard Targeting
Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration. 10 reviewers of Contentsquare have provided feedback on this feature.
Custom Targeting
Show different versions based on any variable set up to be tracked on the app's back end.
Data Segmentation
Segment data by various user demographics to find deeper trends within specific user groups. This feature was mentioned in 11 Contentsquare reviews.
Analysis (5)
Conversion Opportunities
Identifies poorly performing or problematic areas of a web page This feature was mentioned in 119 Contentsquare reviews.
Side-By-Side Analysis
Overlays heatmaps on top of existing web pages 124 reviewers of Contentsquare have provided feedback on this feature.
Mobile Device Analysis
Optimizes to gather insight about mobile web browser visitors 113 reviewers of Contentsquare have provided feedback on this feature.
Data Quantification
As reported in 118 Contentsquare reviews. Contextualizes web visitor behavior beyond pure data points and statistics
Webpage Element Analysis
Based on 123 Contentsquare reviews. Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page
User Identification (3)
Demographics
Based on 11 Contentsquare reviews. Identifies user demographics like gender or age.
User Segmentation
As reported in 22 Contentsquare reviews. Enables the view of analytic data based on user segment.
Geolocation
Identifies users locations.
Tracking & Reporting (6)
Custom Event Tracking
Enables you to define custom events for analysis. This feature was mentioned in 15 Contentsquare reviews.
Real-Time Insights
Provides real-time reports. This feature was mentioned in 18 Contentsquare reviews.
Attribution
Measures user acquisition analytics.
Dashboard
Provides a holistic summary of your data. This feature was mentioned in 22 Contentsquare reviews.
User Path Tracking
Displays a users progress throughout specific paths in an application. 22 reviewers of Contentsquare have provided feedback on this feature.
User Activity History
Based on 17 Contentsquare reviews. Displays a users activity history.
User Behavior (3)
Click Tracking
Based on 121 Contentsquare reviews and verified by the G2 Product R&D team. Tracks where users are clicking on a web page.
Mouse Movement
Based on 112 Contentsquare reviews and verified by the G2 Product R&D team. Tracks mouse movement over a web page.
Frustration Tracking
Based on 110 Contentsquare reviews and verified by the G2 Product R&D team. See where users experience the most difficulty on a web page.
A/B Testing (4)
Error and Bug Tracking
Based on 88 Contentsquare reviews and verified by the G2 Product R&D team. Tracks sessions where users encountered errors and bugs.
Split URL Testing
As reported in 59 Contentsquare reviews. Split web traffic to a page between two different URLs.
Data Analysis
As reported in 117 Contentsquare reviews. Offers insights into relationships between user information and user behavior.
Notes
Based on 67 Contentsquare reviews and verified by the G2 Product R&D team. Leave notes on sessions and bugs.
Visitor Information (2)
User Identification
Based on 81 Contentsquare reviews and verified by the G2 Product R&D team. Collects user information (location, IP address, email, etc.).
Search Box
As reported in 81 Contentsquare reviews. Search sessions by keywords or IP address.
Product Analytics (8)
Account-Level Analytics
Ability to see analytics at the account level. This feature was mentioned in 26 Contentsquare reviews.
User-Level Analytics
Ability to see analytics at the user level. 32 reviewers of Contentsquare have provided feedback on this feature.
Segmentation
Ability to compare usage across segments such as role, company size, etc. This feature was mentioned in 39 Contentsquare reviews.
Funnels
See how users move though a product via grouped page sequences This feature was mentioned in 38 Contentsquare reviews.
Alerts
Based on 30 Contentsquare reviews. Receive automated alerts and reports based on gains or losses in performance.
Multi-Product Analytics
View analytics for multiple products in a single dashboard, including cross-product engagement 26 reviewers of Contentsquare have provided feedback on this feature.
User Scoring
As reported in 24 Contentsquare reviews. Scores customers and visitors to identify at-risk or thriving accounts.
Integrations
Breadth and functionality of integrations with third-party products. 26 reviewers of Contentsquare have provided feedback on this feature.
Experience (3)
Real-Time Monitoring
Provides users with real-time information on how individuals are using accessibility accomodation tools to interact with the site or application. 28 reviewers of Contentsquare have provided feedback on this feature.
Session Replay
Tracks application and infrastructure resource needs and alerts administrators or automatically scales usage to minimize waste. 40 reviewers of Contentsquare have provided feedback on this feature.
Behavioral Analysis
Allow administrators to gain valuable insights related to end-user behavior. This feature was mentioned in 38 Contentsquare reviews.
Management (3)
Content Management
Based on 26 Contentsquare reviews. Monitors web-content ensuring all assets and resources are displayed as intended, alerting administrators as issues arise.
Alerts
As reported in 27 Contentsquare reviews. Alert over email, text, phone call, or more to multiple parties.
Budget Analysis
Based on 21 Contentsquare reviews. Provides information related to unnecessary spending and unused resources relating to their digital offerings.
Performance (4)
Uptime Monitoring
Based on 20 Contentsquare reviews. Generates alerts for whenever a website or application goes down, experiences an error, makes a major change, or other events.
Performance Monitoring
Provides tools to track and measure application or website performance. 29 reviewers of Contentsquare have provided feedback on this feature.
Issue Tracking
Based on 27 Contentsquare reviews. Track problems and manage resolutions related to end-user experience issues.
Resource Monitoring
Based on 19 Contentsquare reviews. Tracks infrastructure resource needs and alerts administrators or automatically scales usage to minimize waste.
Platform Basics (7)
Templates
Provide templates for customer journey mapping to jumpstart the process. 52 reviewers of Contentsquare have provided feedback on this feature.
Exporting
Ability to export customer journey maps in a variety of formats to present and analyze. 60 reviewers of Contentsquare have provided feedback on this feature.
Multi-user Access and Collaboration
As reported in 63 Contentsquare reviews. Allow team members to invite others to collaborate on journey maps and make direct changes.
Multiple Personas
As reported in 42 Contentsquare reviews. Provide the ability to compare the experiences of multiple personas in one journey map.
Data Analytics
As reported in 33 Contentsquare reviews. Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation.
Dynamic Segmentation
Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). This feature was mentioned in 79 Contentsquare reviews.
Journey Optimization
Based on 111 Contentsquare reviews. Automates the testing and optimization of customer-facing messaging and campaigns.
Platform Data (4)
Journey Reporting
As reported in 115 Contentsquare reviews. Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).
Trends Reporting
As reported in 81 Contentsquare reviews. Ability to measure product usage by feature, campaign performance by source, and other trending metrics.
Dashboards
Based on 117 Contentsquare reviews. Provides dashboards to combine and visualize quantitative and qualitive customer journey data.
Advanced Data Filtering
Based on 81 Contentsquare reviews. Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.
Platform Additional Functionality (3)
Journey Mapping
Based on 124 Contentsquare reviews. Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.
Integrations
Based on 78 Contentsquare reviews. Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.
Automated Alerts
Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. 71 reviewers of Contentsquare have provided feedback on this feature.
Agentic AI - Session Replay (1)
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 12 Contentsquare reviews.
Agentic AI - Customer Journey Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input 11 reviewers of Contentsquare have provided feedback on this feature.
Cross-system Integration
As reported in 10 Contentsquare reviews. Works across multiple software systems or databases
Adaptive Learning
Based on 10 Contentsquare reviews. Improves performance based on feedback and experience
Proactive Assistance
As reported in 10 Contentsquare reviews. Anticipates needs and offers suggestions without prompting
Agentic AI - Heatmap Tools (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Product Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Customer Journey Mapping (1)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Digital Experience Monitoring (DEM) (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.
QA testing is a critical step within the software development process. During this phase, products are tested for bugs, design flaws, or any potential performance issues.
Issue tracking is a system that registers all issues in a centralized repository as they are reported by customers. Learn more about the different types of issue tracking software and how organizations can utilize them.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.
User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics.





