Best Display Advertising Software

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Display advertising software helps companies advertise on a wide range of websites. Display advertising products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and rich media ads. Display advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives. Display advertising software provides advertisers with the broadest reach comparative to other advertising channels, as it is among the most common form of online advertising. Display advertising functionality may be offered through a best-of-breed product, but is more commonly offered as part of a cross-channel advertising platform, which includes additional channel functionality across search, mobile, social media, or video. Display advertising products may also function as a demand side platform (DSP) to serve ads in real time through a process called real-time bidding (RTB). Display advertising products are paralleled by publisher ad management products, including publisher ad servers and supply side platforms (SSP), that allow website owners to create and sell ad inventory on their websites.

To qualify for inclusion in the Display Advertising category, a product must:

Offer tools for uploading or creating display ads such as banners, overlays, or rich media ads
Be able to buy and serve display ads to websites via ad networks, ad exchanges, or directly with website publishers
Provide workflows for effectively managing and trafficking ads within the platform
Track key success metrics reach, conversions, and ROAS
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Featured Display Advertising Software At A Glance

Leader:
StackAdapt
StackAdapt
Highest Performer:
N.Rich
N.Rich
Easiest to Use:
StackAdapt
StackAdapt
Top Trending:
StackAdapt
StackAdapt
Show LessShow More
Highest Performer:
N.Rich
N.Rich
Easiest to Use:
StackAdapt
StackAdapt
Top Trending:
StackAdapt
StackAdapt

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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220 Listings in Display Advertising Available
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StackAdapt
(853)4.7 out of 5
1st Easiest To Use in Display Advertising software
View top Consulting Services for StackAdapt
OverviewPros and Cons
Product Description

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAd

Users: Digital Marketing Manager, Digital Strategist · Industries: Marketing and Advertising, Financial Services · Market Segment: 62% Small-Business, 31% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Team Helpfulness, Helpful, Features
ConsReporting Limitations, Poor Reporting, Reporting Issues, Limited Reporting, Budget Management
User SatisfactionSeller Details
StackAdapt features and usability ratings that predict user satisfaction
8.7
Close Ecosystem API
Average: 7.9
9.8
Has the product been a good partner in doing business?
Average: 8.5
9.3
Display Functionality
Average: 8.4
9.3
Performance and Reliability
Average: 8.2
Seller Details
Seller
StackAdapt
Company Website
Year Founded
2014
HQ Location
Ontario
Twitter
@StackAdapt
2,573 Twitter followers
LinkedIn® Page
www.linkedin.com
1,692 employees on LinkedIn®
AdRoll
(729)4.0 out of 5
Entry Level Price:Pay As You Go
2nd Easiest To Use in Display Advertising software
OverviewPros and Cons
Product Description

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful

Users: Marketing Manager, Digital Marketing Manager · Industries: Marketing and Advertising, Computer Software · Market Segment: 57% Small-Business, 35% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Ad Management, Campaign Management, Easy Setup, Customer Support
ConsLimited Features, Campaign Management, Reporting Limitations, Expensive, Difficult Reporting
User SatisfactionSeller Details
AdRoll features and usability ratings that predict user satisfaction
7.6
Close Ecosystem API
Average: 7.9
8.1
Has the product been a good partner in doing business?
Average: 8.5
8.3
Display Functionality
Average: 8.4
8.1
Performance and Reliability
Average: 8.2
Seller Details
Seller
NextRoll
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@NextRoll_Inc
275 Twitter followers
LinkedIn® Page
www.linkedin.com
168 employees on LinkedIn®
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Quantcast Platform
(185)4.2 out of 5
11th Easiest To Use in Display Advertising software
View top Consulting Services for Quantcast Platform
OverviewPros and Cons
Product Description

Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and mach

Users: Programmatic Manager · Industries: Marketing and Advertising, Gambling & Casinos · Market Segment: 41% Mid-Market, 32% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Insights, Campaign Management, Helpful, Customer Support
ConsMissing Features, Limited Features, Poor Reporting, Reporting Issues, Reporting Limitations
User SatisfactionSeller Details
Quantcast Platform features and usability ratings that predict user satisfaction
7.1
Close Ecosystem API
Average: 7.9
8.9
Has the product been a good partner in doing business?
Average: 8.5
8.5
Display Functionality
Average: 8.4
8.2
Performance and Reliability
Average: 8.2
Seller Details
Seller
Quantcast
Company Website
Year Founded
2006
HQ Location
San Francisco, CA
Twitter
@Quantcast
10,224 Twitter followers
LinkedIn® Page
www.linkedin.com
508 employees on LinkedIn®
The Trade Desk
(150)4.4 out of 5
Entry Level Price:Contact Us
View top Consulting Services for The Trade Desk
OverviewPros and Cons
Product Description

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

Users: Account Manager · Industries: Marketing and Advertising, Retail · Market Segment: 43% Mid-Market, 27% Small-Business
Pros and ConsUser Satisfaction
ProsFeatures, Ease of Use, Audience Targeting, Customer Support, Targeting
ConsLearning Curve, Expensive, Complexity, Learning Difficulty, Training Difficulty
User SatisfactionSeller Details
The Trade Desk features and usability ratings that predict user satisfaction
7.9
Close Ecosystem API
Average: 7.9
8.7
Has the product been a good partner in doing business?
Average: 8.5
8.7
Display Functionality
Average: 8.4
8.4
Performance and Reliability
Average: 8.2
Seller Details
Seller
The Trade Desk
Company Website
Year Founded
2009
HQ Location
Ventura, CA
Twitter
@TheTradeDesk
20,578 Twitter followers
LinkedIn® Page
www.linkedin.com
4,615 employees on LinkedIn®
AdRoll ABM (Formerly RollWorks)
(601)4.3 out of 5
3rd Easiest To Use in Display Advertising software
View top Consulting Services for AdRoll ABM (Formerly RollWorks)
OverviewPros and Cons
Product Description

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of

Users: Digital Marketing Manager, Marketing Manager · Industries: Computer Software, Information Technology and Services · Market Segment: 56% Mid-Market, 28% Small-Business
User Sentiment

Reviewers like the precise account targeting, strong retargeting, account-level insights, seamless integration with multi-channel campaigns, and the support from the AdRoll team. Users reported a steep learning curve, complex setup, high pricing, limited customization, and issues with the user interface and reporting.

Pros and ConsUser Satisfaction
ProsEase of Use, Audience Targeting, Targeting, Intent Data, Customer Support
ConsLearning Curve, Missing Features, Limited Features, Campaign Issues, Targeting Limitations
User SatisfactionSeller Details
AdRoll ABM (Formerly RollWorks) features and usability ratings that predict user satisfaction
7.4
Close Ecosystem API
Average: 7.9
8.9
Has the product been a good partner in doing business?
Average: 8.5
8.6
Display Functionality
Average: 8.4
8.6
Performance and Reliability
Average: 8.2
Seller Details
Seller
NextRoll
Company Website
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@NextRoll_Inc
275 Twitter followers
LinkedIn® Page
www.linkedin.com
168 employees on LinkedIn®
AdCreative.ai
(795)4.3 out of 5
Entry Level Price:Starting at $39.00
5th Easiest To Use in Display Advertising software
OverviewPros and Cons
Product Description

AdCreative.ai is the #1 most-used AI tool for advertising! Generate ROI-focused ad creatives, videos, product photoshoots and texts that outperform your competitors with ease. AdCreative.ai allo

Users: Founder, CEO · Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 91% Small-Business, 7% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Ad Management, Creativity, Easy Creation, Time-saving
ConsExpensive, Limited Creativity, Limited Customization, Limited Features, Poor Customization
User SatisfactionSeller Details
AdCreative.ai features and usability ratings that predict user satisfaction
8.0
Close Ecosystem API
Average: 7.9
8.4
Has the product been a good partner in doing business?
Average: 8.5
8.7
Display Functionality
Average: 8.4
8.3
Performance and Reliability
Average: 8.2
Seller Details
Seller
AdCreative.ai
Company Website
Year Founded
2021
HQ Location
Paris, FR
Twitter
@AdCreativeai
3,749 Twitter followers
LinkedIn® Page
www.linkedin.com
298 employees on LinkedIn®
LocaliQ
(1,057)4.5 out of 5
Entry Level Price:Free
8th Easiest To Use in Display Advertising software
OverviewPros and Cons
Product Description

LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichann

Users: Owner, Marketing Manager · Industries: Marketing and Advertising, Computer Software · Market Segment: 71% Small-Business, 25% Mid-Market
User Sentiment

Reviewers frequently mention the tool's ability to target specific audiences, its advanced reporting and analytics capabilities across all social media channels, and its seamless integration with other systems. Users mentioned issues with high pricing, poor customer support leading to a steep learning curve, and a lack of customization options for reports.

Pros and ConsUser Satisfaction
ProsCustomer Support, Helpful, Team Helpfulness, Business Growth, Ease of Use
ConsExpensive, High Costs, Limited Features, Poor Customer Support, Sales
User SatisfactionSeller Details
LocaliQ features and usability ratings that predict user satisfaction
8.6
Close Ecosystem API
Average: 7.9
9.2
Has the product been a good partner in doing business?
Average: 8.5
9.0
Display Functionality
Average: 8.4
9.1
Performance and Reliability
Average: 8.2
Seller Details
Seller
USA TODAY Co.
Company Website
Year Founded
1906
HQ Location
Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019
LinkedIn® Page
www.linkedin.com
5,769 employees on LinkedIn®
Ownership
NYSE: GCI
FCC Ads Manager
(72)4.3 out of 5
OverviewUser Satisfaction
Product Description

Flipkart Ads Manager is a powerful Retail Media Suite that brings all advertising formats and attribution capabilities under one product. The tool is a wholesome combination of all advertising functio

Industries: Marketing and Advertising, Apparel & Fashion · Market Segment: 46% Small-Business, 43% Mid-Market
User SatisfactionSeller Details
FCC Ads Manager features and usability ratings that predict user satisfaction
7.6
Close Ecosystem API
Average: 7.9
8.3
Has the product been a good partner in doing business?
Average: 8.5
8.6
Display Functionality
Average: 8.4
8.2
Performance and Reliability
Average: 8.2
Seller Details
Seller
Flipkart Commerce Cloud
Year Founded
2007
HQ Location
Bangalore, IN
Twitter
@Flipkart
2,866,889 Twitter followers
LinkedIn® Page
www.linkedin.com
87,011 employees on LinkedIn®
Amazon Display Ads
(32)4.4 out of 5
View top Consulting Services for Amazon Display Ads
OverviewPros and Cons
Product Description

Use relevant audiences, customizable creatives, and actionable insights to deliver your message to the right customers—on Amazon sites, apps, devices, and third-party sites.

Industries: Marketing and Advertising, Information Technology and Services · Market Segment: 56% Small-Business, 34% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Affordable, Analytics, Cost Saving, Helpful
ConsComplexity, Complexity Issues, Expensive, Complex Setup, Dependency Issues
User SatisfactionSeller Details
Amazon Display Ads features and usability ratings that predict user satisfaction
7.9
Close Ecosystem API
Average: 7.9
8.5
Has the product been a good partner in doing business?
Average: 8.5
8.9
Display Functionality
Average: 8.4
8.3
Performance and Reliability
Average: 8.2
Seller Details
Seller
Amazon
Year Founded
1994
HQ Location
Seattle, WA
Twitter
@amazon
5,910,619 Twitter followers
LinkedIn® Page
www.linkedin.com
754,926 employees on LinkedIn®
Ownership
AMZN
Facebook for Business
(1,435)4.2 out of 5
Entry Level Price:Cost per 1,000 Impress...
View top Consulting Services for Facebook for Business
OverviewPros and Cons
Product Description

Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth th

Users: Owner, Marketing Manager · Industries: Marketing and Advertising, Retail · Market Segment: 67% Small-Business, 26% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Audience Targeting, Advertising Management, Campaign Management, Features
ConsAd Issues, Poor Customer Support, Ad Management Issues, Poor Interface Design, Ad Restrictions
User SatisfactionSeller Details
Facebook for Business features and usability ratings that predict user satisfaction
8.2
Close Ecosystem API
Average: 7.9
7.8
Has the product been a good partner in doing business?
Average: 8.5
8.7
Display Functionality
Average: 8.4
8.4
Performance and Reliability
Average: 8.2
Seller Details
Seller
Meta Platforms, Inc
Year Founded
2008
HQ Location
Menlo Park, CA
Twitter
@Meta
9,920,732 Twitter followers
LinkedIn® Page
www.linkedin.com
150,070 employees on LinkedIn®
Ownership
NASDAQ: META
PropellerAds
(43)4.6 out of 5
OverviewPros and Cons
Product Description

PropellerAds is a multisource advertising platform providing access to unique traffic sources and AI-based ad-serving/optimization tools for media buyers, agencies, brand owners, and affiliate markete

Industries: Marketing and Advertising · Market Segment: 72% Small-Business, 9% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Results Performance, Easy Setup, Customer Support, Optimization Efficiency
ConsAccount Management Issues, Ad Issues, Budget Management, Data Management, Expensive
User SatisfactionSeller Details
PropellerAds features and usability ratings that predict user satisfaction
8.5
Close Ecosystem API
Average: 7.9
10.0
Has the product been a good partner in doing business?
Average: 8.5
9.3
Display Functionality
Average: 8.4
9.3
Performance and Reliability
Average: 8.2
Seller Details
Seller
PropellerAds
Year Founded
2011
HQ Location
Limassol, CY
Twitter
@propellerads
3,866 Twitter followers
LinkedIn® Page
www.linkedin.com
176 employees on LinkedIn®
Influ2
(155)4.6 out of 5
Entry Level Price:Contact Us
6th Easiest To Use in Display Advertising software
View top Consulting Services for Influ2
OverviewPros and Cons
Product Description

People make decisions, not accounts — bring your ABM to the contact level. Act on contact-level intent, reach named buyers with ads, and make the revenue impact clear. Inlflu2 is built for the mess

Users: Digital Marketing Manager, Marketing Manager · Industries: Computer Software, Information Technology and Services · Market Segment: 64% Mid-Market, 18% Enterprise
Pros and ConsUser Satisfaction
ProsCustomer Support, Targeting, Audience Targeting, Ease of Use, Engagement
ConsAd Issues, Limited Reporting, Ad Management Issues, Complex Setup, Ad Management
User SatisfactionSeller Details
Influ2 features and usability ratings that predict user satisfaction
7.1
Close Ecosystem API
Average: 7.9
9.7
Has the product been a good partner in doing business?
Average: 8.5
8.7
Display Functionality
Average: 8.4
9.0
Performance and Reliability
Average: 8.2
Seller Details
Seller
Influ2
Company Website
Year Founded
2017
HQ Location
Sunnyvale, 1250 Borregas Avenue #44, CA 94089, USA
Twitter
@influ2_on
390 Twitter followers
LinkedIn® Page
www.linkedin.com
135 employees on LinkedIn®
Connect
(27)4.8 out of 5
7th Easiest To Use in Display Advertising software
View top Consulting Services for Connect
OverviewPros and Cons
Product Description

CONNECT, powered by BRIDGE, makes digital advertising seamless, offering agencies, small businesses, media companies, and enterprises a powerful way to plan, build Data Safe℠ audiences, activate, and

Industries: Marketing and Advertising, Broadcast Media · Market Segment: 52% Small-Business, 22% Enterprise
Pros and ConsUser Satisfaction
ProsEase of Use, Audience Targeting, Campaign Management, Customer Support, Easy Setup
ConsLack of Clarity, Poor Reporting, Reporting Issues, Audience Management, Audience Targeting
User SatisfactionSeller Details
Connect features and usability ratings that predict user satisfaction
8.6
Close Ecosystem API
Average: 7.9
9.7
Has the product been a good partner in doing business?
Average: 8.5
9.3
Display Functionality
Average: 8.4
9.2
Performance and Reliability
Average: 8.2
Seller Details
Seller
Bridge
Company Website
Year Founded
2010
HQ Location
Paramus, US
LinkedIn® Page
www.linkedin.com
190 employees on LinkedIn®
illumin
(118)4.3 out of 5
Entry Level Price:Contact Us
13th Easiest To Use in Display Advertising software
OverviewPros and Cons
Product Description

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open

Industries: Marketing and Advertising, Online Media · Market Segment: 53% Small-Business, 28% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Features, Campaign Management, Customer Support, Team Helpfulness
ConsPoor Reporting, Learning Curve, Limited Reporting, Reporting Limitations, Reporting Issues
User SatisfactionSeller Details
illumin features and usability ratings that predict user satisfaction
7.4
Close Ecosystem API
Average: 7.9
9.1
Has the product been a good partner in doing business?
Average: 8.5
8.5
Display Functionality
Average: 8.4
8.1
Performance and Reliability
Average: 8.2
Seller Details
Seller
illumin
Company Website
Year Founded
2009
HQ Location
Toronto, Canada
Twitter
@AcuityAds
220 Twitter followers
LinkedIn® Page
www.linkedin.com
256 employees on LinkedIn®
Basis
(287)4.5 out of 5
4th Easiest To Use in Display Advertising software
View top Consulting Services for Basis
OverviewPros and Cons
Product Description

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

Users: Digital Marketing Manager, Digital Media Planner · Industries: Marketing and Advertising, Newspapers · Market Segment: 64% Small-Business, 28% Mid-Market
Pros and ConsUser Satisfaction
ProsAccount Management, Ease of Use, Features, Helpful, Insights
ConsPoor Usability, Complex User Interface, Not User-Friendly, Poor Reporting, Reporting Issues
User SatisfactionSeller Details
Basis features and usability ratings that predict user satisfaction
7.6
Close Ecosystem API
Average: 7.9
9.4
Has the product been a good partner in doing business?
Average: 8.5
9.0
Display Functionality
Average: 8.4
8.6
Performance and Reliability
Average: 8.2
Seller Details
Seller
Basis Technologies
Year Founded
2001
HQ Location
Chicago, IL
Twitter
@basisglobaltech
4,748 Twitter followers
LinkedIn® Page
www.linkedin.com
1,447 employees on LinkedIn®
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