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Compare Basis and The Trade Desk 
Featured Products
At a Glance
Market Segments
Small-Business (63.1% of reviews)
Mid-Market (44.5% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Basis
Star Rating
(287)4.5 out of 5
Market Segments
Small-Business (63.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BasisThe Trade Desk
Star Rating
(145)4.4 out of 5
Market Segments
Mid-Market (44.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that The Trade Desk excels in its targeting capabilities, with users highlighting its diverse audience reach that allows for complex targeting options. This is a significant advantage over Basis, which, while user-friendly, does not offer the same level of advanced targeting features.
- Users say that Basis stands out for its exceptional customer support, with many praising the team's quick response times and proactive communication. In contrast, while The Trade Desk offers solid support, it does not consistently match the level of service reported by Basis users.
- Reviewers mention that The Trade Desk is recognized for its advanced technology and innovation in the DSP space, often being compared favorably to competitors like DV360 and Amazon. This technical edge can be a deciding factor for users looking for a robust platform, whereas Basis is seen as more suited for small businesses seeking simplicity.
- According to verified reviews, Basis is praised for its ease of use, making it a great choice for teams that prioritize a straightforward interface. The Trade Desk, while powerful, has a steeper learning curve that may require more time for users to fully leverage its capabilities.
- G2 reviewers highlight that The Trade Desk offers a wide range of features and functionalities, which can be overwhelming for some users. In contrast, Basis provides a more streamlined experience, which is particularly beneficial for smaller teams or those new to programmatic advertising.
- Users report that both platforms have strong reporting capabilities, but Basis receives higher marks for its reporting metrics and dimensions. This can be crucial for users who rely heavily on data analysis to drive their advertising strategies, giving Basis an edge in this area.
Pricing
Entry-Level Pricing
Basis
No pricing availableThe Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Free Trial
Basis
No trial information availableThe Trade Desk
No trial information availableRatings
Meets Requirements
8.7
239
8.5
126
Ease of Use
8.3
242
8.0
123
Ease of Setup
8.1
157
8.1
89
Ease of Admin
8.2
148
8.2
67
Quality of Support
9.5
238
8.8
125
Has the product been a good partner in doing business?
9.4
151
8.7
71
Product Direction (% positive)
9.2
240
8.7
122
Features by Category
Channel Functionality
9.0
80
8.7
75
Platform Interoperability
Feature Not Available
7.9
43
Agentic AI - Display Advertising
Not enough data
7.9
8
Not enough data
8.3
7
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.3
8
Campaign Management
8.1
192
|
Verified
7.8
98
|
Verified
8.3
190
|
Verified
8.3
95
|
Verified
8.6
187
|
Verified
8.4
95
|
Verified
7.6
177
|
Verified
7.6
94
|
Verified
7.8
166
|
Verified
7.7
94
|
Verified
8.5
183
|
Verified
8.5
80
|
Verified
8.4
170
|
Verified
8.6
80
|
Verified
8.8
184
|
Verified
8.5
83
|
Verified
8.3
190
|
Verified
8.2
95
|
Verified
8.0
166
|
Verified
7.7
78
|
Verified
8.3
137
|
Verified
7.9
83
|
Verified
8.8
82
|
Verified
8.1
83
|
Verified
8.3
68
|
Verified
7.8
84
|
Verified
Targeting
8.9
193
|
Verified
8.7
94
|
Verified
8.9
182
|
Verified
8.7
91
|
Verified
8.7
187
|
Verified
8.7
90
|
Verified
8.4
181
|
Verified
8.5
78
|
Verified
Platform
7.2
122
|
Verified
7.9
73
|
Verified
7.0
171
|
Verified
7.4
87
|
Verified
8.6
112
|
Verified
8.4
87
8.6
188
|
Verified
8.4
89
|
Verified
8.5
142
|
Verified
8.4
83
|
Verified
8.2
38
8.0
84
|
Verified
8.2
140
|
Verified
7.9
76
|
Verified
8.5
105
|
Verified
7.9
77
|
Verified
7.4
154
|
Verified
7.9
82
|
Verified
Platform Interoperability
Feature Not Available
7.9
26
Mobile Functionality
9.0
66
8.9
49
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
7.8
98
|
Verified
8.3
190
|
Verified
8.3
95
|
Verified
8.6
187
|
Verified
8.4
95
|
Verified
7.6
177
|
Verified
7.6
94
|
Verified
7.8
166
|
Verified
7.7
94
|
Verified
8.5
183
|
Verified
8.5
80
|
Verified
8.4
170
|
Verified
8.6
80
|
Verified
8.8
184
|
Verified
8.5
83
|
Verified
8.3
190
|
Verified
8.2
95
|
Verified
8.0
166
|
Verified
7.7
78
|
Verified
8.3
137
|
Verified
7.9
83
|
Verified
8.8
82
|
Verified
8.1
83
|
Verified
8.3
68
|
Verified
7.8
84
|
Verified
Targeting
8.9
193
|
Verified
8.7
94
|
Verified
8.9
182
|
Verified
8.7
91
|
Verified
8.7
187
|
Verified
8.7
90
|
Verified
8.4
181
|
Verified
8.5
78
|
Verified
Mobile
8.9
62
8.3
45
8.8
82
|
Verified
8.1
83
|
Verified
8.3
68
|
Verified
7.8
84
|
Verified
Platform
7.2
122
|
Verified
7.9
73
|
Verified
7.0
171
|
Verified
7.4
87
|
Verified
8.6
112
|
Verified
8.4
87
8.6
188
|
Verified
8.4
89
|
Verified
8.5
142
|
Verified
8.4
83
|
Verified
8.2
38
8.0
84
|
Verified
8.2
140
|
Verified
7.9
76
|
Verified
8.5
105
|
Verified
7.9
77
|
Verified
7.4
154
|
Verified
7.9
82
|
Verified
Platform Interoperability
Feature Not Available
7.8
38
Video Functionality
8.7
65
8.4
55
Agentic AI - Video Advertising
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.2
9
Campaign Management
8.1
192
|
Verified
7.8
98
|
Verified
8.3
190
|
Verified
8.3
95
|
Verified
8.6
187
|
Verified
8.4
95
|
Verified
7.6
177
|
Verified
7.6
94
|
Verified
7.8
166
|
Verified
7.7
94
|
Verified
8.5
183
|
Verified
8.5
80
|
Verified
8.4
170
|
Verified
8.6
80
|
Verified
8.8
184
|
Verified
8.5
83
|
Verified
8.3
190
|
Verified
8.2
95
|
Verified
8.0
166
|
Verified
7.7
78
|
Verified
8.3
137
|
Verified
7.9
83
|
Verified
8.8
82
|
Verified
8.1
83
|
Verified
8.3
68
|
Verified
7.8
84
|
Verified
Targeting
8.9
193
|
Verified
8.7
94
|
Verified
8.9
182
|
Verified
8.7
91
|
Verified
8.7
187
|
Verified
8.7
90
|
Verified
8.4
181
|
Verified
8.5
78
|
Verified
Platform
7.2
122
|
Verified
7.9
73
|
Verified
7.0
171
|
Verified
7.4
87
|
Verified
8.6
112
|
Verified
8.4
87
8.6
188
|
Verified
8.4
89
|
Verified
8.5
142
|
Verified
8.4
83
|
Verified
8.2
38
8.0
84
|
Verified
8.2
140
|
Verified
7.9
76
|
Verified
8.5
105
|
Verified
7.9
77
|
Verified
7.4
154
|
Verified
7.9
82
|
Verified
Platform Basics
9.0
20
8.5
10
8.8
20
8.0
10
8.9
21
8.0
9
8.8
20
8.3
9
Platform Reporting
8.7
21
8.3
9
8.3
21
7.4
9
Feature Not Available
8.1
9
Feature Not Available
Feature Not Available
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.7
5
Not enough data
6.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Platform Data
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Platform Additional Functionality
Not enough data
5.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.3
5
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.6
29
8.4
58
Agentic AI - Demand Side Platform (DSP)
Not enough data
7.5
10
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
7.5
10
Not enough data
8.0
10
Not enough data
7.8
10
Campaign Management
8.1
192
|
Verified
7.8
98
|
Verified
8.3
190
|
Verified
8.3
95
|
Verified
8.6
187
|
Verified
8.4
95
|
Verified
7.6
177
|
Verified
7.6
94
|
Verified
7.8
166
|
Verified
7.7
94
|
Verified
8.5
183
|
Verified
8.5
80
|
Verified
8.4
170
|
Verified
8.6
80
|
Verified
8.8
184
|
Verified
8.5
83
|
Verified
8.3
190
|
Verified
8.2
95
|
Verified
8.0
166
|
Verified
7.7
78
|
Verified
8.3
137
|
Verified
7.9
83
|
Verified
8.8
82
|
Verified
8.1
83
|
Verified
8.3
68
|
Verified
7.8
84
|
Verified
Targeting
8.9
193
|
Verified
8.7
94
|
Verified
8.9
182
|
Verified
8.7
91
|
Verified
8.7
187
|
Verified
8.7
90
|
Verified
8.4
181
|
Verified
8.5
78
|
Verified
Demand Side Platforms
7.8
135
|
Verified
8.3
77
|
Verified
7.0
156
|
Verified
7.8
77
|
Verified
8.6
159
|
Verified
8.5
75
|
Verified
Platform
7.2
122
|
Verified
7.9
73
|
Verified
7.0
171
|
Verified
7.4
87
|
Verified
8.6
112
|
Verified
8.4
87
8.6
188
|
Verified
8.4
89
|
Verified
8.5
142
|
Verified
8.4
83
|
Verified
8.2
38
8.0
84
|
Verified
8.2
140
|
Verified
7.9
76
|
Verified
8.5
105
|
Verified
7.9
77
|
Verified
7.4
154
|
Verified
7.9
82
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.2
12
Not enough data
7.4
12
Not enough data
7.5
12
Not enough data
7.5
12
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.2
12
Not enough data
8.1
12
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
7.2
6
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
7.2
6
Analysis
Not enough data
9.0
8
Not enough data
8.3
8
Not enough data
8.5
8
Not enough data
7.9
8
Campaigns
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.9
7
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Engagement
Not enough data
8.3
8
Platform
Not enough data
8.1
8
Not enough data
8.5
8
Not enough data
7.9
8
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Basis and The Trade Desk are categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, Display Advertising, and Digital Audio Advertising
Unique Categories
Basis has no unique categories
The Trade Desk is categorized as Connected TV (CTV) Advertising Platforms, Mobile Marketing, and Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
60.8%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
27.0%
Marketing and Advertising
63.5%
Retail
4.4%
Internet
2.9%
Manufacturing
2.2%
Leisure, Travel & Tourism
2.2%
Other
24.8%
Alternatives
Discussions
What is implementation and ongoing services like at Centro?
1 Comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 Comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Basis has no more discussions with answers
The Trade Desk has no discussions with answers
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