# Basis vs The Trade Desk Comparison
---
## AI Generated Summary
- **G2 reviewers report** that The Trade Desk excels in **audience targeting capabilities** , allowing users to run campaigns across various channels like display, CTV, and audio. Users appreciate the access to unique data segments and seamless integration with numerous data providers, enhancing their advertising strategies.
- **Users say** that Basis stands out for its **user-friendly interface** and the support provided by account representatives. Many find the platform easy to navigate, which contributes to a smoother experience when managing campaigns and utilizing its features.
- **According to verified reviews** , The Trade Desk has a significantly higher overall G2 Score, indicating greater user satisfaction. Reviewers highlight the platform's **intuitive onboarding process** and the effectiveness of its AI-driven optimizations, which reduce manual work and improve campaign performance.
- **Reviewers mention** that while Basis offers excellent **reporting metrics** and dimensions, it lacks the same level of advanced features found in The Trade Desk, particularly in areas like **machine learning optimization** and cross-channel capabilities, which are crucial for more complex advertising needs.
- **G2 reviewers report** that The Trade Desk's **quality of support** is highly rated, with users noting the responsiveness and helpfulness of the support team. In contrast, while Basis also receives positive feedback for its support, it does not match the same level of satisfaction reported for The Trade Desk.
- **Users say** that both platforms have their strengths, but The Trade Desk's higher scores in **performance monitoring** and **cross-device capabilities** make it a more robust choice for advertisers looking to maximize their reach and effectiveness across multiple channels.



---
## Frequently Asked Questions

### What is the difference between The Trade Desk vs Basis?

Basis stands out for its higher reviewer satisfaction on support and ease of use, while The Trade Desk is recognized for advanced targeting and feature depth.

| [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | [Basis](https://www.g2.com/products/basis/reviews) |
| --- | --- |
| 4.4/5 (184 reviews) | 4.5/5 (287 reviews) |
| Mid-Market | Small-Business |
| 8.3 | 8.1 |
| 8.8 | 9.5 |
| Audience Targeting (25 all-time mentions) | Ease of Use (2 all-time mentions) |



### How do the pricing models of The Trade Desk and Basis compare?

Basis is rated higher for value and cost satisfaction than The Trade Desk, according to reviewer scores.

- **The Trade Desk:** Reviewers frequently cite high costs, minimum spend requirements, and extra fees for advanced features as trade-offs, especially for smaller advertisers.
- **Basis:** Reviewers highlight the absence of minimum spend requirements and describe Basis as accessible for businesses of all sizes, with positive sentiment on affordability and value.
- **Switching reasons:** Recent reviews mention moving to Basis to avoid high minimums and to access a broader feature set without additional fees.



### What are the best alternatives to The Trade Desk and Basis?

The top 3 alternatives to The Trade Desk and Basis are StackAdapt, AdRoll, and Viant Technology.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5 (184) | Mid-Market | High cost, minimum spend required | Audience Targeting |
| [Basis](https://www.g2.com/products/basis/reviews) | 4.5/5 (287) | Small-Business | No minimum spend, accessible pricing | Ease of Use |
| [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5 (898) | Small-Business | — | — |
| [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787) | Small-Business | — | — |
| [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) | 4.2/5 (311) | Mid-Market | — | — |



### Which Cross-Channel Advertising features should I prioritize when comparing The Trade Desk and Basis?

Buyers should prioritize Targeting, Ease of Use, Reporting Capabilities, Customer Support, and Pricing when comparing The Trade Desk and Basis.

- **Targeting:** The Trade Desk: 25 all-time mentions for Audience Targeting, 23 for Targeting; Basis: recent reviews highlight targeting flexibility and accuracy.
- **Ease of Use:** The Trade Desk: 27 all-time mentions; Basis: 2 all-time mentions, with reviewers consistently praising its user-friendly interface.
- **Reporting Capabilities:** The Trade Desk: 13 all-time mentions; Basis: reviewers note robust reporting but request more intuitive dashboards.
- **Customer Support:** The Trade Desk: 20 all-time mentions; Basis: reviewers consistently cite proactive and responsive support.
- **Pricing:** The Trade Desk: 13 all-time mentions for being expensive; Basis: reviewers highlight no minimum spend and accessible pricing.



### What are the pros and cons of The Trade Desk vs Basis?

The Trade Desk is strongest in advanced targeting and feature depth, while Basis excels in ease of use and customer support.

- **The Trade Desk strengths:** Advanced audience targeting (25 all-time mentions), feature-rich platform (31), campaign management (21), strong reporting (13), and integrations with major data providers.
- **The Trade Desk trade-offs:** Steep learning curve (20), higher cost and minimum spend requirements (13), complexity (12), and reporting can be slow or less intuitive.
- **Basis strengths:** Ease of use (2), accessible for small businesses, proactive customer support, broad channel coverage, and no minimum spend requirements.
- **Basis trade-offs:** Some reviewers note a complex or outdated UI, reporting could be more intuitive, and certain integrations or features may lag behind competitors.



### Is The Trade Desk or Basis better for small businesses?

Basis is the better fit for small businesses, with a larger small-business segment and strong reviewer sentiment on accessibility.

- **The Trade Desk:** Largest segment is Mid-Market; reviewers note high minimum spend and cost barriers for smaller advertisers.
- **Basis:** Largest segment is Small-Business; reviewers highlight no minimum spend, ease of use, and suitability for small business needs.



### Which Cross-Channel Advertising platform has better integrations?

Reviewers favor The Trade Desk for integrations, citing frequent mentions of third-party data and analytics tool connections.

- **The Trade Desk:** Reviewers mention integrations with LiveRamp, Oracle Data Cloud, Lotame, and Google Analytics, with positive sentiment on workflow centralization.
- **Basis:** Reviewers note native integrations with other solutions and API connectivity, with positive feedback on integration breadth and support for third-party dashboards.



### How do The Trade Desk and Basis compare on customer support?

Basis leads The Trade Desk in Quality of Support by a material margin, with a 0.7-point advantage (9.5 vs 8.8).

- **The Trade Desk:** Reviewers describe support as responsive and helpful, with 20 all-time mentions for customer support and positive feedback on onboarding and troubleshooting.
- **Basis:** Reviewers consistently praise proactive, educational, and highly responsive support, often describing the support team as an extension of their own teams.



### Which is easier to implement, The Trade Desk or Basis?

The Trade Desk and Basis score within 0.2 points on Ease of Setup (8.3 vs 8.1), indicating near-parity in implementation experience.

- **The Trade Desk:** Reviewers describe setup as straightforward for experienced users but note a steep learning curve for beginners and complexity in advanced configurations.
- **Basis:** Reviewers highlight easy onboarding, user-friendly setup, and strong support during implementation, with positive sentiment on accessibility for new users.



### Which product has better Targeting?

The Trade Desk is recognized for superior targeting capabilities, with higher all-time mention counts and advanced feature support.

- **The Trade Desk:** 25 all-time mentions for Audience Targeting, 23 for Targeting, and advanced targeting options cited as a top strength in recent reviews.
- **Basis:** Reviewers highlight accurate and flexible targeting, with positive sentiment on targeting options and campaign precision.



| | Basis | The Trade Desk | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 287 | 186 | 
| **Largest Market Segment** | Small-Business (63.1% of reviews) | Mid-Market (43.2% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us | 

---
## Top Pros & Cons

### Basis

Pros:
- Ease of Use (2 reviews)
- Features (2 reviews)

Cons:
- Complex User Interface (2 reviews)
- Complexity (1 reviews)

### The Trade Desk

Pros:
- Features (31 reviews)
- Ease of Use (27 reviews)

Cons:
- Learning Curve (20 reviews)
- Expensive (13 reviews)

---
## Ratings Comparison
| Rating | Basis | The Trade Desk | 
|---|---|---|
  | **Meets Requirements** | 8.7 (239 reviews) | 8.6 (156 reviews) | 
  | **Ease of Use** | 8.3 (242 reviews) | 8.1 (155 reviews) | 
  | **Ease of Setup** | 8.1 (157 reviews) | 8.3 (121 reviews) | 
  | **Ease of Admin** | 8.2 (148 reviews) | 8.2 (72 reviews) | 
  | **Quality of Support** | 9.5 (238 reviews) | 8.8 (155 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (151 reviews) | 8.7 (76 reviews) | 
  | **Product Direction (% positive)** | 9.2 (240 reviews) | 8.8 (150 reviews) | 

---
## Pricing

### Basis

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### The Trade Desk

#### Entry-Level Pricing

Plan: The Trade Desk Pricing Overview

Price: Contact Us

Key Features:
- Ad Serving
- Audience Building
- Forecasting

[Learn more about The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | 8.4/10 | 232 |
| **The Trade Desk** | 8.5/10 | 124 |

#### Channel Functionality

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Display Functionality** | 9.0 (80 reviews) | 8.8 (84 reviews) | 

#### Platform Interoperability

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Close Ecosystem API** | Feature Not Available | 8.0 (46 reviews) | 

#### Agentic AI - Display Advertising

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (10 reviews) | 
| **Multi-step Planning** | Not enough data | 8.8 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (10 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (11 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (12 reviews) | 
| **Decision Making** | Not enough data | 8.0 (11 reviews) | 
| **Task Planning** | Not enough data | Not enough data | 
| **Project Planning** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Campaign Dashboard** | 8.1 (192 reviews) ✓ Verified | 8.0 (110 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.3 (190 reviews) ✓ Verified | 8.4 (106 reviews) ✓ Verified | 
| **Reach** | 8.6 (187 reviews) ✓ Verified | 8.6 (105 reviews) ✓ Verified | 
| **Bulk Editing** | 7.6 (177 reviews) ✓ Verified | 7.7 (100 reviews) ✓ Verified | 
| **Batch Uploading** | 7.8 (166 reviews) ✓ Verified | 7.9 (100 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (183 reviews) ✓ Verified | 8.5 (85 reviews) ✓ Verified | 
| **Fraud Protection** | 8.4 (170 reviews) ✓ Verified | 8.6 (86 reviews) ✓ Verified | 
| **Frequency Capping** | 8.8 (184 reviews) ✓ Verified | 8.6 (88 reviews) ✓ Verified | 
| **Budget Pacing** | 8.3 (190 reviews) ✓ Verified | 8.3 (102 reviews) ✓ Verified | 
| **Creative Optimization** | 8.0 (166 reviews) ✓ Verified | 7.8 (82 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.3 (137 reviews) ✓ Verified | 7.9 (86 reviews) ✓ Verified | 
| **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 8.1 (86 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 7.9 (87 reviews) ✓ Verified | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Targeting** | 8.9 (193 reviews) ✓ Verified | 8.8 (102 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (182 reviews) ✓ Verified | 8.7 (97 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.7 (187 reviews) ✓ Verified | 8.8 (96 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.4 (181 reviews) ✓ Verified | 8.5 (82 reviews) ✓ Verified | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **API / Integrations** | 7.2 (122 reviews) ✓ Verified | 8.0 (79 reviews) ✓ Verified | 
| **Custom Reports** | 7.0 (171 reviews) ✓ Verified | 7.6 (96 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (112 reviews) ✓ Verified | 8.5 (91 reviews) | 
| **Performance and Reliability** | 8.6 (188 reviews) ✓ Verified | 8.4 (95 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (142 reviews) ✓ Verified | 8.4 (87 reviews) ✓ Verified | 
| **Customization** | 8.2 (38 reviews) | 8.0 (87 reviews) ✓ Verified | 
| **Workflow Capability** | 8.2 (140 reviews) ✓ Verified | 8.0 (79 reviews) ✓ Verified | 
| **Internationalization** | 8.5 (105 reviews) ✓ Verified | 8.0 (80 reviews) ✓ Verified | 
| **Notifications** | 7.4 (154 reviews) ✓ Verified | 8.0 (85 reviews) ✓ Verified | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Dynamic Content** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Project Time Tracking** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Cross Channel Attribution** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Behavior Analytics** | Not enough data | Not enough data | 
| **Task Progress Tracking** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Projections** | Not enough data | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | 8.6/10 | 231 |
| **The Trade Desk** | 8.8/10 | 122 |

#### Platform Interoperability

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Close Ecosystem API** | Feature Not Available | 8.2 (29 reviews) | 

#### Mobile Functionality

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Mobile Functionality** | 9.0 (66 reviews) | 9.0 (53 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.7 (5 reviews) | 
| **Multi-step Planning** | Not enough data | 9.3 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 9.0 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 9.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 9.3 (5 reviews) | 
| **Decision Making** | Not enough data | 9.4 (6 reviews) | 

#### Campaign Management

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Campaign Dashboard** | 8.1 (192 reviews) ✓ Verified | 8.0 (110 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.3 (190 reviews) ✓ Verified | 8.4 (106 reviews) ✓ Verified | 
| **Reach** | 8.6 (187 reviews) ✓ Verified | 8.6 (105 reviews) ✓ Verified | 
| **Bulk Editing** | 7.6 (177 reviews) ✓ Verified | 7.7 (100 reviews) ✓ Verified | 
| **Batch Uploading** | 7.8 (166 reviews) ✓ Verified | 7.9 (100 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (183 reviews) ✓ Verified | 8.5 (85 reviews) ✓ Verified | 
| **Fraud Protection** | 8.4 (170 reviews) ✓ Verified | 8.6 (86 reviews) ✓ Verified | 
| **Frequency Capping** | 8.8 (184 reviews) ✓ Verified | 8.6 (88 reviews) ✓ Verified | 
| **Budget Pacing** | 8.3 (190 reviews) ✓ Verified | 8.3 (102 reviews) ✓ Verified | 
| **Creative Optimization** | 8.0 (166 reviews) ✓ Verified | 7.8 (82 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.3 (137 reviews) ✓ Verified | 7.9 (86 reviews) ✓ Verified | 
| **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 8.1 (86 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 7.9 (87 reviews) ✓ Verified | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Targeting** | 8.9 (193 reviews) ✓ Verified | 8.8 (102 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (182 reviews) ✓ Verified | 8.7 (97 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.7 (187 reviews) ✓ Verified | 8.8 (96 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.4 (181 reviews) ✓ Verified | 8.5 (82 reviews) ✓ Verified | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Mobile

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Mobile Tracking** | 8.9 (62 reviews) | 8.4 (48 reviews) | 
| **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 8.1 (86 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 7.9 (87 reviews) ✓ Verified | 

#### Platform

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **API / Integrations** | 7.2 (122 reviews) ✓ Verified | 8.0 (79 reviews) ✓ Verified | 
| **Custom Reports** | 7.0 (171 reviews) ✓ Verified | 7.6 (96 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (112 reviews) ✓ Verified | 8.5 (91 reviews) | 
| **Performance and Reliability** | 8.6 (188 reviews) ✓ Verified | 8.4 (95 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (142 reviews) ✓ Verified | 8.4 (87 reviews) ✓ Verified | 
| **Customization** | 8.2 (38 reviews) | 8.0 (87 reviews) ✓ Verified | 
| **Workflow Capability** | 8.2 (140 reviews) ✓ Verified | 8.0 (79 reviews) ✓ Verified | 
| **Internationalization** | 8.5 (105 reviews) ✓ Verified | 8.0 (80 reviews) ✓ Verified | 
| **Notifications** | 7.4 (154 reviews) ✓ Verified | 8.0 (85 reviews) ✓ Verified | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | 8.6/10 | 232 |
| **The Trade Desk** | 8.3/10 | 122 |

#### Platform Interoperability

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Close Ecosystem API** | Feature Not Available | 7.9 (41 reviews) | 

#### Video Functionality

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Video Functionality** | 8.7 (65 reviews) | 8.5 (63 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (11 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (13 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (12 reviews) | 
| **Adaptive Learning** | Not enough data | 7.9 (11 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (11 reviews) | 
| **Decision Making** | Not enough data | 8.1 (13 reviews) | 

#### Campaign Management

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Campaign Dashboard** | 8.1 (192 reviews) ✓ Verified | 8.0 (110 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.3 (190 reviews) ✓ Verified | 8.4 (106 reviews) ✓ Verified | 
| **Reach** | 8.6 (187 reviews) ✓ Verified | 8.6 (105 reviews) ✓ Verified | 
| **Bulk Editing** | 7.6 (177 reviews) ✓ Verified | 7.7 (100 reviews) ✓ Verified | 
| **Batch Uploading** | 7.8 (166 reviews) ✓ Verified | 7.9 (100 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (183 reviews) ✓ Verified | 8.5 (85 reviews) ✓ Verified | 
| **Fraud Protection** | 8.4 (170 reviews) ✓ Verified | 8.6 (86 reviews) ✓ Verified | 
| **Frequency Capping** | 8.8 (184 reviews) ✓ Verified | 8.6 (88 reviews) ✓ Verified | 
| **Budget Pacing** | 8.3 (190 reviews) ✓ Verified | 8.3 (102 reviews) ✓ Verified | 
| **Creative Optimization** | 8.0 (166 reviews) ✓ Verified | 7.8 (82 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.3 (137 reviews) ✓ Verified | 7.9 (86 reviews) ✓ Verified | 
| **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 8.1 (86 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 7.9 (87 reviews) ✓ Verified | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Targeting** | 8.9 (193 reviews) ✓ Verified | 8.8 (102 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (182 reviews) ✓ Verified | 8.7 (97 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.7 (187 reviews) ✓ Verified | 8.8 (96 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.4 (181 reviews) ✓ Verified | 8.5 (82 reviews) ✓ Verified | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **API / Integrations** | 7.2 (122 reviews) ✓ Verified | 8.0 (79 reviews) ✓ Verified | 
| **Custom Reports** | 7.0 (171 reviews) ✓ Verified | 7.6 (96 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (112 reviews) ✓ Verified | 8.5 (91 reviews) | 
| **Performance and Reliability** | 8.6 (188 reviews) ✓ Verified | 8.4 (95 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (142 reviews) ✓ Verified | 8.4 (87 reviews) ✓ Verified | 
| **Customization** | 8.2 (38 reviews) | 8.0 (87 reviews) ✓ Verified | 
| **Workflow Capability** | 8.2 (140 reviews) ✓ Verified | 8.0 (79 reviews) ✓ Verified | 
| **Internationalization** | 8.5 (105 reviews) ✓ Verified | 8.0 (80 reviews) ✓ Verified | 
| **Notifications** | 7.4 (154 reviews) ✓ Verified | 8.0 (85 reviews) ✓ Verified | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

### Digital Audio Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | 8.8/10 | 21 |
| **The Trade Desk** | 8.3/10 | 14 |

#### Platform Basics

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Cross-Device Advertising** | 9.0 (20 reviews) | 8.8 (13 reviews) | 
| **Audio Ad Formats** | 8.8 (20 reviews) | 8.5 (13 reviews) | 
| **Programmatic Audio** | 8.9 (21 reviews) | 8.3 (11 reviews) | 
| **Audience Targeting** | 8.8 (20 reviews) | 8.6 (11 reviews) | 

#### Platform Reporting

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Performance Monitoring** | 8.7 (21 reviews) | 8.6 (11 reviews) | 
| **Reporting Dashboards** | 8.3 (21 reviews) | 7.9 (11 reviews) | 
| **Dashboard Exports** | Feature Not Available | 8.5 (11 reviews) | 

#### Agentic AI - Digital Audio Advertising

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (7 reviews) | 
| **Multi-step Planning** | Not enough data | 8.3 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 7.8 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 8.1 (8 reviews) | 
| **Decision Making** | Not enough data | 8.3 (7 reviews) | 

### Retail Media Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **Basis** | N/A | N/A |
| **The Trade Desk** | 7.7/10 | 5 |

#### Platform Basics

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Ad Serving Rules** | Not enough data | 7.7 (5 reviews) | 
| **Sponsored Product Listing Ads** | Not enough data | 6.0 (5 reviews) | 
| **Banner Ads** | Not enough data | 8.0 (5 reviews) | 
| **Display Ads** | Not enough data | 8.7 (5 reviews) | 

#### Platform Data

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Reporting Performance Metrics** | Not enough data | 8.0 (5 reviews) | 
| **Data Filtering** | Not enough data | 8.0 (5 reviews) | 
| **Reporting Dashboards** | Not enough data | 8.3 (5 reviews) | 

#### Platform Additional Functionality

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Offline Ads** | Not enough data | 5.7 (5 reviews) | 
| **Video Ads** | Not enough data | 8.0 (5 reviews) | 
| **Team Collaboration** | Not enough data | 8.3 (5 reviews) | 
| **Integrations** | Not enough data | 8.3 (5 reviews) | 

#### Agentic AI - Retail Media Advertising Platforms

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **Basis** | 8.2/10 | 233 |
| **The Trade Desk** | 8.3/10 | 124 |

#### Demand Side Platforms

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Cross Channel Capabilities ** | 8.6 (29 reviews) | 8.5 (64 reviews) | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (14 reviews) | 
| **Multi-step Planning** | Not enough data | 8.1 (12 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (13 reviews) | 
| **Adaptive Learning** | Not enough data | 7.9 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 8.5 (13 reviews) | 
| **Decision Making** | Not enough data | 8.3 (13 reviews) | 

#### Campaign Management

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Campaign Dashboard** | 8.1 (192 reviews) ✓ Verified | 8.0 (110 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.3 (190 reviews) ✓ Verified | 8.4 (106 reviews) ✓ Verified | 
| **Reach** | 8.6 (187 reviews) ✓ Verified | 8.6 (105 reviews) ✓ Verified | 
| **Bulk Editing** | 7.6 (177 reviews) ✓ Verified | 7.7 (100 reviews) ✓ Verified | 
| **Batch Uploading** | 7.8 (166 reviews) ✓ Verified | 7.9 (100 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (183 reviews) ✓ Verified | 8.5 (85 reviews) ✓ Verified | 
| **Fraud Protection** | 8.4 (170 reviews) ✓ Verified | 8.6 (86 reviews) ✓ Verified | 
| **Frequency Capping** | 8.8 (184 reviews) ✓ Verified | 8.6 (88 reviews) ✓ Verified | 
| **Budget Pacing** | 8.3 (190 reviews) ✓ Verified | 8.3 (102 reviews) ✓ Verified | 
| **Creative Optimization** | 8.0 (166 reviews) ✓ Verified | 7.8 (82 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.3 (137 reviews) ✓ Verified | 7.9 (86 reviews) ✓ Verified | 
| **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 8.1 (86 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 7.9 (87 reviews) ✓ Verified | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Targeting** | 8.9 (193 reviews) ✓ Verified | 8.8 (102 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (182 reviews) ✓ Verified | 8.7 (97 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.7 (187 reviews) ✓ Verified | 8.8 (96 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.4 (181 reviews) ✓ Verified | 8.5 (82 reviews) ✓ Verified | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Demand Side Platforms

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Machine Learning Optimization** | 7.8 (135 reviews) ✓ Verified | 8.5 (84 reviews) ✓ Verified | 
| **Estimate and Projections** | 7.0 (156 reviews) ✓ Verified | 7.9 (80 reviews) ✓ Verified | 
| **Cross-Device Capabilities** | 8.6 (159 reviews) ✓ Verified | 8.6 (79 reviews) ✓ Verified | 
| **AI/Machine Learning** | Not enough data | Not enough data | 

#### Platform

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **API / Integrations** | 7.2 (122 reviews) ✓ Verified | 8.0 (79 reviews) ✓ Verified | 
| **Custom Reports** | 7.0 (171 reviews) ✓ Verified | 7.6 (96 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (112 reviews) ✓ Verified | 8.5 (91 reviews) | 
| **Performance and Reliability** | 8.6 (188 reviews) ✓ Verified | 8.4 (95 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (142 reviews) ✓ Verified | 8.4 (87 reviews) ✓ Verified | 
| **Customization** | 8.2 (38 reviews) | 8.0 (87 reviews) ✓ Verified | 
| **Workflow Capability** | 8.2 (140 reviews) ✓ Verified | 8.0 (79 reviews) ✓ Verified | 
| **Internationalization** | 8.5 (105 reviews) ✓ Verified | 8.0 (80 reviews) ✓ Verified | 
| **Notifications** | 7.4 (154 reviews) ✓ Verified | 8.0 (85 reviews) ✓ Verified | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **For Advertising Agencies** | Not enough data | Not enough data | 
| **Bidding Strategies** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **Basis** | N/A | N/A |
| **The Trade Desk** | 7.9/10 | 17 |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | 8.3 (15 reviews) | 
| **Ad Serving ** | Not enough data | 7.9 (15 reviews) | 
| **Streaming Capabilites** | Not enough data | 8.0 (15 reviews) | 
| **Performance Analytics** | Not enough data | 7.9 (14 reviews) | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Creative Assets** | Not enough data | 8.5 (14 reviews) | 
| **Campaign Dashboard** | Not enough data | 8.3 (14 reviews) | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.9 (8 reviews) | 
| **Multi-step Planning** | Not enough data | 7.5 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.7 (8 reviews) | 
| **Adaptive Learning** | Not enough data | 7.7 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 7.4 (7 reviews) | 
| **Decision Making** | Not enough data | 7.9 (8 reviews) | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | N/A | N/A |
| **The Trade Desk** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | N/A | N/A |
| **The Trade Desk** | 7.9/10 | 9 |

#### Agentic AI - Native Advertising

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.9 (8 reviews) | 
| **Multi-step Planning** | Not enough data | 8.1 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 7.9 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (8 reviews) | 
| **Decision Making** | Not enough data | 8.1 (9 reviews) | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Basis** | N/A | N/A |
| **The Trade Desk** | 8.8/10 | 31 |

#### Analysis

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Application Attribution** | Not enough data | 9.2 (11 reviews) | 
| **Campaign Analysis** | Not enough data | 9.1 (18 reviews) | 
| **Uninstall Tracking** | Not enough data | 8.8 (10 reviews) | 
| **Activity Dashboard** | Not enough data | 8.1 (14 reviews) | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 

#### Campaigns

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 8.3 (11 reviews) | 
| **Alerts/Notifications** | Not enough data | Feature Not Available | 
| **Bulk SMS** | Not enough data | Feature Not Available | 
| **Two-Way Text Messaging** | Not enough data | Feature Not Available | 
| **Email Campaigns** | Not enough data | 8.3 (11 reviews) | 
| **Audience Segmentation** | Not enough data | 9.2 (22 reviews) | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Location-Based Marketing** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Mobile Alerts** | Not enough data | Not enough data | 

#### Engagement

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.8 (11 reviews) | 
| **Social Promotion** | Not enough data | Not enough data | 

#### Platform

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Optimization** | Not enough data | 9.0 (22 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | 9.3 (23 reviews) | 
| **Internationalization** | Not enough data | 8.5 (11 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.8 (7 reviews) | 
| **Multi-step Planning** | Not enough data | 8.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.3 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 9.0 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 8.5 (8 reviews) | 
| **Decision Making** | Not enough data | 9.0 (7 reviews) | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Visual Analytics** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Landing Pages/Web Forms** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Text-to-Win** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Coupons** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (8):** [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms)


**Unique to The Trade Desk (2):** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Retail Media Advertising Platforms ](https://www.g2.com/categories/retail-media-advertising-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Basis | The Trade Desk | 
|---|---|---|
| **Small-Business** | 63.1% | 31.8% | 
| **Mid-Market** | 28.9% | 43.2% | 
| **Enterprise** | 8.0% | 25.0% | 

### By Industry

#### Basis

- **Marketing and Advertising:** 60.8%
- **Newspapers:** 4.2%
- **Political Organization:** 3.4%
- **Information Technology and Services:** 2.3%
- **Online Media:** 2.3%
- **Automotive:** 1.9%
- **Broadcast Media:** 1.5%
- **Health, Wellness and Fitness:** 1.5%
- **Internet:** 1.5%
- **Management Consulting:** 1.1%
- **Other:** 19.4%

#### The Trade Desk

- **Marketing and Advertising:** 60.4%
- **Computer Software:** 3.6%
- **Retail:** 3.6%
- **Information Technology and Services:** 2.4%
- **Internet:** 2.4%
- **Consumer Goods:** 1.8%
- **Consumer Electronics:** 1.8%
- **Leisure, Travel & Tourism:** 1.8%
- **Banking:** 1.8%
- **Automotive:** 1.8%
- **Other:** 18.9%

---
## Alternatives

### Alternatives to Basis

- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (903 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (787 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) — 4.2/5 stars (311 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) — 3.8/5 stars (86 reviews)

### Alternatives to The Trade Desk

- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (903 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (787 reviews)
- [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) — 4.2/5 stars (311 reviews)
- [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) — 4.2/5 stars (193 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)

---
## Top Discussions

### Basis

- Title: [How does Basis Compare?](https://www.g2.com/discussions/13672-how-does-basis-compare) — 1 comment, 1 upvote
  > **Top comment:** "Hi Seth,

Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for..."
- Title: [What is implementation and ongoing services like at Centro?](https://www.g2.com/discussions/implementing-basis) — 1 comment, 1 upvote
  > **Top comment:** "Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,..."

### The Trade Desk

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/basis-vs-the-trade-desk)