# Basis vs The Trade Desk Comparison
---
## AI Generated Summary
- **G2 reviewers report** that The Trade Desk excels in **audience targeting capabilities** , allowing users to run campaigns across various channels like display, CTV, and audio. Users appreciate the access to unique data segments and seamless integration with numerous data providers, enhancing their advertising strategies.
- **Users say** that Basis stands out for its **user-friendly interface** and the support provided by account representatives. Many find the platform easy to navigate, which contributes to a smoother experience when managing campaigns and utilizing its features.
- **According to verified reviews** , The Trade Desk has a significantly higher overall G2 Score, indicating greater user satisfaction. Reviewers highlight the platform's **intuitive onboarding process** and the effectiveness of its AI-driven optimizations, which reduce manual work and improve campaign performance.
- **Reviewers mention** that while Basis offers excellent **reporting metrics** and dimensions, it lacks the same level of advanced features found in The Trade Desk, particularly in areas like **machine learning optimization** and cross-channel capabilities, which are crucial for more complex advertising needs.
- **G2 reviewers report** that The Trade Desk's **quality of support** is highly rated, with users noting the responsiveness and helpfulness of the support team. In contrast, while Basis also receives positive feedback for its support, it does not match the same level of satisfaction reported for The Trade Desk.
- **Users say** that both platforms have their strengths, but The Trade Desk's higher scores in **performance monitoring** and **cross-device capabilities** make it a more robust choice for advertisers looking to maximize their reach and effectiveness across multiple channels.



| | Basis | The Trade Desk | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 287 | 173 | 
| **Largest Market Segment** | Small-Business (63.1% of reviews) | Mid-Market (41.7% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us | 

---
## Top Pros & Cons

### Basis

Pros:
- Account Management (3 reviews)
- Ease of Use (3 reviews)

Cons:
- Poor Usability (3 reviews)
- Complex User Interface (2 reviews)

### The Trade Desk

Pros:
- Features (31 reviews)
- Ease of Use (27 reviews)

Cons:
- Learning Curve (20 reviews)
- Expensive (13 reviews)

---
## Ratings Comparison
| Rating | Basis | The Trade Desk | 
|---|---|---|
  | **Meets Requirements** | 8.7 (239 reviews) | 8.6 (147 reviews) | 
  | **Ease of Use** | 8.3 (242 reviews) | 8.1 (145 reviews) | 
  | **Ease of Setup** | 8.1 (157 reviews) | 8.2 (111 reviews) | 
  | **Ease of Admin** | 8.2 (148 reviews) | 8.3 (72 reviews) | 
  | **Quality of Support** | 9.5 (238 reviews) | 8.8 (146 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (151 reviews) | 8.8 (76 reviews) | 
  | **Product Direction (% positive)** | 9.2 (240 reviews) | 8.7 (140 reviews) | 

---
## Pricing

### Basis

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### The Trade Desk

#### Entry-Level Pricing

Plan: The Trade Desk Pricing Overview

Price: Contact Us

Key Features:
- Ad Serving
- Audience Building
- Forecasting

[Learn more about The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | 8.4/10 | 232 |
| **The Trade Desk** | 8.5/10 | 133 |

#### Channel Functionality

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Display Functionality** | 9.0 (80 reviews) | 8.8 (83 reviews) | 

#### Platform Interoperability

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Close Ecosystem API** | Feature Not Available | 8.1 (48 reviews) | 

#### Agentic AI - Display Advertising

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.6 (12 reviews) | 
| **Multi-step Planning** | Not enough data | 8.9 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 8.5 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 8.5 (13 reviews) | 
| **Decision Making** | Not enough data | 8.2 (12 reviews) | 

#### Campaign Management

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Campaign Dashboard** | 8.1 (192 reviews) ✓ Verified | 7.9 (108 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.3 (190 reviews) ✓ Verified | 8.4 (105 reviews) ✓ Verified | 
| **Reach** | 8.6 (187 reviews) ✓ Verified | 8.5 (104 reviews) ✓ Verified | 
| **Bulk Editing** | 7.6 (177 reviews) ✓ Verified | 7.7 (100 reviews) ✓ Verified | 
| **Batch Uploading** | 7.8 (166 reviews) ✓ Verified | 7.9 (101 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (183 reviews) ✓ Verified | 8.5 (86 reviews) ✓ Verified | 
| **Fraud Protection** | 8.4 (170 reviews) ✓ Verified | 8.6 (86 reviews) ✓ Verified | 
| **Frequency Capping** | 8.8 (184 reviews) ✓ Verified | 8.6 (89 reviews) ✓ Verified | 
| **Budget Pacing** | 8.3 (190 reviews) ✓ Verified | 8.3 (102 reviews) ✓ Verified | 
| **Creative Optimization** | 8.0 (166 reviews) ✓ Verified | 7.9 (83 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.3 (137 reviews) ✓ Verified | 8.0 (87 reviews) ✓ Verified | 
| **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 8.1 (87 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 7.9 (88 reviews) ✓ Verified | 

#### Targeting

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Targeting** | 8.9 (193 reviews) ✓ Verified | 8.8 (102 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (182 reviews) ✓ Verified | 8.7 (96 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.7 (187 reviews) ✓ Verified | 8.8 (96 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.4 (181 reviews) ✓ Verified | 8.5 (82 reviews) ✓ Verified | 

#### Platform

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **API / Integrations** | 7.2 (122 reviews) ✓ Verified | 8.1 (80 reviews) ✓ Verified | 
| **Custom Reports** | 7.0 (171 reviews) ✓ Verified | 7.5 (96 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (112 reviews) ✓ Verified | 8.5 (92 reviews) | 
| **Performance and Reliability** | 8.6 (188 reviews) ✓ Verified | 8.4 (96 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (142 reviews) ✓ Verified | 8.4 (88 reviews) ✓ Verified | 
| **Customization** | 8.2 (38 reviews) | 8.0 (88 reviews) ✓ Verified | 
| **Workflow Capability** | 8.2 (140 reviews) ✓ Verified | 8.0 (80 reviews) ✓ Verified | 
| **Internationalization** | 8.5 (105 reviews) ✓ Verified | 8.0 (81 reviews) ✓ Verified | 
| **Notifications** | 7.4 (154 reviews) ✓ Verified | 8.0 (86 reviews) ✓ Verified | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | 8.6/10 | 231 |
| **The Trade Desk** | 8.8/10 | 131 |

#### Platform Interoperability

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Close Ecosystem API** | Feature Not Available | 8.2 (30 reviews) | 

#### Mobile Functionality

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Mobile Functionality** | 9.0 (66 reviews) | 9.0 (52 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.7 (5 reviews) | 
| **Multi-step Planning** | Not enough data | 9.3 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 9.0 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 9.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 9.3 (5 reviews) | 
| **Decision Making** | Not enough data | 9.4 (6 reviews) | 

#### Campaign Management

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Campaign Dashboard** | 8.1 (192 reviews) ✓ Verified | 7.9 (108 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.3 (190 reviews) ✓ Verified | 8.4 (105 reviews) ✓ Verified | 
| **Reach** | 8.6 (187 reviews) ✓ Verified | 8.5 (104 reviews) ✓ Verified | 
| **Bulk Editing** | 7.6 (177 reviews) ✓ Verified | 7.7 (100 reviews) ✓ Verified | 
| **Batch Uploading** | 7.8 (166 reviews) ✓ Verified | 7.9 (101 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (183 reviews) ✓ Verified | 8.5 (86 reviews) ✓ Verified | 
| **Fraud Protection** | 8.4 (170 reviews) ✓ Verified | 8.6 (86 reviews) ✓ Verified | 
| **Frequency Capping** | 8.8 (184 reviews) ✓ Verified | 8.6 (89 reviews) ✓ Verified | 
| **Budget Pacing** | 8.3 (190 reviews) ✓ Verified | 8.3 (102 reviews) ✓ Verified | 
| **Creative Optimization** | 8.0 (166 reviews) ✓ Verified | 7.9 (83 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.3 (137 reviews) ✓ Verified | 8.0 (87 reviews) ✓ Verified | 
| **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 8.1 (87 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 7.9 (88 reviews) ✓ Verified | 

#### Targeting

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Targeting** | 8.9 (193 reviews) ✓ Verified | 8.8 (102 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (182 reviews) ✓ Verified | 8.7 (96 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.7 (187 reviews) ✓ Verified | 8.8 (96 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.4 (181 reviews) ✓ Verified | 8.5 (82 reviews) ✓ Verified | 

#### Mobile

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Mobile Tracking** | 8.9 (62 reviews) | 8.4 (48 reviews) | 
| **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 8.1 (87 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 7.9 (88 reviews) ✓ Verified | 

#### Platform

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **API / Integrations** | 7.2 (122 reviews) ✓ Verified | 8.1 (80 reviews) ✓ Verified | 
| **Custom Reports** | 7.0 (171 reviews) ✓ Verified | 7.5 (96 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (112 reviews) ✓ Verified | 8.5 (92 reviews) | 
| **Performance and Reliability** | 8.6 (188 reviews) ✓ Verified | 8.4 (96 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (142 reviews) ✓ Verified | 8.4 (88 reviews) ✓ Verified | 
| **Customization** | 8.2 (38 reviews) | 8.0 (88 reviews) ✓ Verified | 
| **Workflow Capability** | 8.2 (140 reviews) ✓ Verified | 8.0 (80 reviews) ✓ Verified | 
| **Internationalization** | 8.5 (105 reviews) ✓ Verified | 8.0 (81 reviews) ✓ Verified | 
| **Notifications** | 7.4 (154 reviews) ✓ Verified | 8.0 (86 reviews) ✓ Verified | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | 8.6/10 | 232 |
| **The Trade Desk** | 8.3/10 | 129 |

#### Platform Interoperability

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Close Ecosystem API** | Feature Not Available | 8.0 (42 reviews) | 

#### Video Functionality

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Video Functionality** | 8.7 (65 reviews) | 8.6 (63 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (12 reviews) | 
| **Multi-step Planning** | Not enough data | 8.1 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (13 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 8.1 (12 reviews) | 
| **Decision Making** | Not enough data | 8.2 (14 reviews) | 

#### Campaign Management

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Campaign Dashboard** | 8.1 (192 reviews) ✓ Verified | 7.9 (108 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.3 (190 reviews) ✓ Verified | 8.4 (105 reviews) ✓ Verified | 
| **Reach** | 8.6 (187 reviews) ✓ Verified | 8.5 (104 reviews) ✓ Verified | 
| **Bulk Editing** | 7.6 (177 reviews) ✓ Verified | 7.7 (100 reviews) ✓ Verified | 
| **Batch Uploading** | 7.8 (166 reviews) ✓ Verified | 7.9 (101 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (183 reviews) ✓ Verified | 8.5 (86 reviews) ✓ Verified | 
| **Fraud Protection** | 8.4 (170 reviews) ✓ Verified | 8.6 (86 reviews) ✓ Verified | 
| **Frequency Capping** | 8.8 (184 reviews) ✓ Verified | 8.6 (89 reviews) ✓ Verified | 
| **Budget Pacing** | 8.3 (190 reviews) ✓ Verified | 8.3 (102 reviews) ✓ Verified | 
| **Creative Optimization** | 8.0 (166 reviews) ✓ Verified | 7.9 (83 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.3 (137 reviews) ✓ Verified | 8.0 (87 reviews) ✓ Verified | 
| **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 8.1 (87 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 7.9 (88 reviews) ✓ Verified | 

#### Targeting

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Targeting** | 8.9 (193 reviews) ✓ Verified | 8.8 (102 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (182 reviews) ✓ Verified | 8.7 (96 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.7 (187 reviews) ✓ Verified | 8.8 (96 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.4 (181 reviews) ✓ Verified | 8.5 (82 reviews) ✓ Verified | 

#### Platform

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **API / Integrations** | 7.2 (122 reviews) ✓ Verified | 8.1 (80 reviews) ✓ Verified | 
| **Custom Reports** | 7.0 (171 reviews) ✓ Verified | 7.5 (96 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (112 reviews) ✓ Verified | 8.5 (92 reviews) | 
| **Performance and Reliability** | 8.6 (188 reviews) ✓ Verified | 8.4 (96 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (142 reviews) ✓ Verified | 8.4 (88 reviews) ✓ Verified | 
| **Customization** | 8.2 (38 reviews) | 8.0 (88 reviews) ✓ Verified | 
| **Workflow Capability** | 8.2 (140 reviews) ✓ Verified | 8.0 (80 reviews) ✓ Verified | 
| **Internationalization** | 8.5 (105 reviews) ✓ Verified | 8.0 (81 reviews) ✓ Verified | 
| **Notifications** | 7.4 (154 reviews) ✓ Verified | 8.0 (86 reviews) ✓ Verified | 

### Digital Audio Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | 8.8/10 | 21 |
| **The Trade Desk** | 8.5/10 | 22 |

#### Platform Basics

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Cross-Device Advertising** | 9.0 (20 reviews) | 9.0 (15 reviews) | 
| **Audio Ad Formats** | 8.8 (20 reviews) | 8.7 (15 reviews) | 
| **Programmatic Audio** | 8.9 (21 reviews) | 8.6 (13 reviews) | 
| **Audience Targeting** | 8.8 (20 reviews) | 8.8 (13 reviews) | 

#### Platform Reporting

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Performance Monitoring** | 8.7 (21 reviews) | 8.8 (13 reviews) | 
| **Reporting Dashboards** | 8.3 (21 reviews) | 8.2 (13 reviews) | 
| **Dashboard Exports** | Feature Not Available | 8.7 (13 reviews) | 

#### Agentic AI - Digital Audio Advertising

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (8 reviews) | 
| **Multi-step Planning** | Not enough data | 8.6 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (8 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (9 reviews) | 
| **Decision Making** | Not enough data | 8.5 (8 reviews) | 

### Retail Media Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **Basis** | N/A | N/A |
| **The Trade Desk** | 8.1/10 | 7 |

#### Platform Basics

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Ad Serving Rules** | Not enough data | 8.1 (6 reviews) | 
| **Sponsored Product Listing Ads** | Not enough data | 6.7 (6 reviews) | 
| **Banner Ads** | Not enough data | 8.3 (6 reviews) | 
| **Display Ads** | Not enough data | 8.9 (6 reviews) | 

#### Platform Data

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Reporting Performance Metrics** | Not enough data | 8.3 (6 reviews) | 
| **Data Filtering** | Not enough data | 8.3 (6 reviews) | 
| **Reporting Dashboards** | Not enough data | 8.6 (6 reviews) | 

#### Platform Additional Functionality

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Offline Ads** | Not enough data | 6.4 (6 reviews) | 
| **Video Ads** | Not enough data | 8.3 (6 reviews) | 
| **Team Collaboration** | Not enough data | 8.6 (6 reviews) | 
| **Integrations** | Not enough data | 8.6 (6 reviews) | 

#### Agentic AI - Retail Media Advertising Platforms

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **Basis** | 8.2/10 | 233 |
| **The Trade Desk** | 8.3/10 | 133 |

#### Demand Side Platforms

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Cross Channel Capabilities ** | 8.6 (29 reviews) | 8.6 (66 reviews) | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.4 (16 reviews) | 
| **Multi-step Planning** | Not enough data | 8.3 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (15 reviews) | 
| **Adaptive Learning** | Not enough data | 8.2 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 8.7 (15 reviews) | 
| **Decision Making** | Not enough data | 8.6 (15 reviews) | 

#### Campaign Management

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Campaign Dashboard** | 8.1 (192 reviews) ✓ Verified | 7.9 (108 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.3 (190 reviews) ✓ Verified | 8.4 (105 reviews) ✓ Verified | 
| **Reach** | 8.6 (187 reviews) ✓ Verified | 8.5 (104 reviews) ✓ Verified | 
| **Bulk Editing** | 7.6 (177 reviews) ✓ Verified | 7.7 (100 reviews) ✓ Verified | 
| **Batch Uploading** | 7.8 (166 reviews) ✓ Verified | 7.9 (101 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (183 reviews) ✓ Verified | 8.5 (86 reviews) ✓ Verified | 
| **Fraud Protection** | 8.4 (170 reviews) ✓ Verified | 8.6 (86 reviews) ✓ Verified | 
| **Frequency Capping** | 8.8 (184 reviews) ✓ Verified | 8.6 (89 reviews) ✓ Verified | 
| **Budget Pacing** | 8.3 (190 reviews) ✓ Verified | 8.3 (102 reviews) ✓ Verified | 
| **Creative Optimization** | 8.0 (166 reviews) ✓ Verified | 7.9 (83 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.3 (137 reviews) ✓ Verified | 8.0 (87 reviews) ✓ Verified | 
| **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 8.1 (87 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 7.9 (88 reviews) ✓ Verified | 

#### Targeting

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Targeting** | 8.9 (193 reviews) ✓ Verified | 8.8 (102 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (182 reviews) ✓ Verified | 8.7 (96 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.7 (187 reviews) ✓ Verified | 8.8 (96 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.4 (181 reviews) ✓ Verified | 8.5 (82 reviews) ✓ Verified | 

#### Demand Side Platforms

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Machine Learning Optimization** | 7.8 (135 reviews) ✓ Verified | 8.5 (85 reviews) ✓ Verified | 
| **Estimate and Projections** | 7.0 (156 reviews) ✓ Verified | 7.9 (81 reviews) ✓ Verified | 
| **Cross-Device Capabilities** | 8.6 (159 reviews) ✓ Verified | 8.6 (80 reviews) ✓ Verified | 

#### Platform

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **API / Integrations** | 7.2 (122 reviews) ✓ Verified | 8.1 (80 reviews) ✓ Verified | 
| **Custom Reports** | 7.0 (171 reviews) ✓ Verified | 7.5 (96 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (112 reviews) ✓ Verified | 8.5 (92 reviews) | 
| **Performance and Reliability** | 8.6 (188 reviews) ✓ Verified | 8.4 (96 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (142 reviews) ✓ Verified | 8.4 (88 reviews) ✓ Verified | 
| **Customization** | 8.2 (38 reviews) | 8.0 (88 reviews) ✓ Verified | 
| **Workflow Capability** | 8.2 (140 reviews) ✓ Verified | 8.0 (80 reviews) ✓ Verified | 
| **Internationalization** | 8.5 (105 reviews) ✓ Verified | 8.0 (81 reviews) ✓ Verified | 
| **Notifications** | 7.4 (154 reviews) ✓ Verified | 8.0 (86 reviews) ✓ Verified | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **Basis** | N/A | N/A |
| **The Trade Desk** | 8.2/10 | 26 |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | 8.5 (17 reviews) | 
| **Ad Serving ** | Not enough data | 8.1 (17 reviews) | 
| **Streaming Capabilites** | Not enough data | 8.2 (17 reviews) | 
| **Performance Analytics** | Not enough data | 8.0 (15 reviews) | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Creative Assets** | Not enough data | 8.6 (15 reviews) | 
| **Campaign Dashboard** | Not enough data | 8.4 (15 reviews) | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (9 reviews) | 
| **Multi-step Planning** | Not enough data | 7.8 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (9 reviews) | 
| **Adaptive Learning** | Not enough data | 8.2 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (9 reviews) | 
| **Decision Making** | Not enough data | 8.3 (10 reviews) | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | N/A | N/A |
| **The Trade Desk** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | N/A | N/A |
| **The Trade Desk** | 8.3/10 | 13 |

#### Agentic AI - Native Advertising

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (10 reviews) | 
| **Multi-step Planning** | Not enough data | 8.5 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (9 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (10 reviews) | 
| **Decision Making** | Not enough data | 8.5 (11 reviews) | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Basis** | N/A | N/A |
| **The Trade Desk** | 8.9/10 | 33 |

#### Analysis

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Application Attribution** | Not enough data | 9.3 (12 reviews) | 
| **Campaign Analysis** | Not enough data | 8.9 (15 reviews) | 
| **Uninstall Tracking** | Not enough data | 8.9 (11 reviews) | 
| **Custom Dashboards** | Not enough data | 8.3 (13 reviews) | 

#### Campaigns

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 8.5 (12 reviews) | 
| **Push Notifications** | Not enough data | Feature Not Available | 
| **Bulk SMS** | Not enough data | Feature Not Available | 
| **Two-Way Text Messaging** | Not enough data | Feature Not Available | 
| **Email Campaigns** | Not enough data | 8.5 (12 reviews) | 
| **Audience Segmentation** | Not enough data | 9.0 (16 reviews) | 

#### Engagement

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.9 (12 reviews) | 

#### Platform

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Optimization** | Not enough data | 8.9 (18 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | 9.2 (18 reviews) | 
| **Internationalization** | Not enough data | 8.7 (13 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Basis | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.8 (7 reviews) | 
| **Multi-step Planning** | Not enough data | 9.0 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 9.4 (8 reviews) | 
| **Adaptive Learning** | Not enough data | 9.2 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 9.2 (8 reviews) | 
| **Decision Making** | Not enough data | 9.3 (9 reviews) | 

---
## Categories
**Shared Categories (7):** [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising)


**Unique to The Trade Desk (3):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Retail Media Advertising Platforms ](https://www.g2.com/categories/retail-media-advertising-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Basis | The Trade Desk | 
|---|---|---|
| **Small-Business** | 63.1% | 31.3% | 
| **Mid-Market** | 28.9% | 41.7% | 
| **Enterprise** | 8.0% | 27.0% | 

### By Industry

#### Basis

- **Marketing and Advertising:** 60.8%
- **Newspapers:** 4.2%
- **Political Organization:** 3.4%
- **Information Technology and Services:** 2.3%
- **Online Media:** 2.3%
- **Automotive:** 1.9%
- **Broadcast Media:** 1.5%
- **Health, Wellness and Fitness:** 1.5%
- **Internet:** 1.5%
- **Management Consulting:** 1.1%
- **Other:** 19.4%

#### The Trade Desk

- **Marketing and Advertising:** 64.8%
- **Retail:** 3.8%
- **Internet:** 2.5%
- **Consumer Goods:** 1.9%
- **Information Technology and Services:** 1.9%
- **Leisure, Travel & Tourism:** 1.9%
- **Banking:** 1.9%
- **Manufacturing:** 1.9%
- **Automotive:** 1.3%
- **Online Media:** 1.3%
- **Other:** 17.0%

---
## Alternatives

### Alternatives to Basis

- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)
- [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) — 4.2/5 stars (310 reviews)
- [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) — 3.8/5 stars (86 reviews)

### Alternatives to The Trade Desk

- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) — 4.2/5 stars (310 reviews)
- [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) — 4.2/5 stars (190 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)

---
## Top Discussions

### Basis

- Title: [How does Basis Compare?](https://www.g2.com/discussions/13672-how-does-basis-compare) — 1 comment, 1 upvote
  > **Top comment:** "Hi Seth,

Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for..."
- Title: [What is implementation and ongoing services like at Centro?](https://www.g2.com/discussions/implementing-basis) — 1 comment, 1 upvote
  > **Top comment:** "Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,..."

### The Trade Desk

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/basis-vs-the-trade-desk)