Link copied to clipboard # Basis vs The Trade Desk Comparison - What are their main differences? Share [ Export ](/compare/basis/the-trade-desk/export.csv) BasisThe Trade Desk[+ Add Product](#) Pricing **Basis** **Contact Us** Per Month · Enterprise / Custom **The Trade Desk** **Contact Us** · The Trade Desk Pricing Overview **Pricing Insights** from reviews Time to Implement **Basis** 1 month Based on 90 responses **The Trade Desk** 1 month Based on 9 responses Return on Investment **Basis** 9 months Based on 59 responses **The Trade Desk** 6 months3 months sooner Based on 9 responses Perceived Cost **Basis** $$$$$ **The Trade Desk** $$$$$ Average Discount **Basis** 9% **The Trade Desk** 9% **Pros & Cons** from reviews **Basis** [ Account Management (3) ](https://www.g2.com/products/basis/reviews?filters%5Bsentiment_snippet%5D=1393647&qs=pros-and-cons#reviews)[ Ease of Use (3) ](https://www.g2.com/products/basis/reviews?filters%5Bsentiment_snippet%5D=1393058&qs=pros-and-cons#reviews)[ Poor Usability (3) ](https://www.g2.com/products/basis/reviews?filters%5Bsentiment_snippet%5D=1397463&qs=pros-and-cons#reviews)[ Complex User Interface (2) ](https://www.g2.com/products/basis/reviews?filters%5Bsentiment_snippet%5D=2280288&qs=pros-and-cons#reviews) **The Trade Desk** [ Features (35) ](https://www.g2.com/products/the-trade-desk/reviews?filters%5Bsentiment_snippet%5D=1186850&qs=pros-and-cons#reviews)[ Ease of Use (30) ](https://www.g2.com/products/the-trade-desk/reviews?filters%5Bsentiment_snippet%5D=1188049&qs=pros-and-cons#reviews)[ Learning Curve (21) ](https://www.g2.com/products/the-trade-desk/reviews?filters%5Bsentiment_snippet%5D=1186584&qs=pros-and-cons#reviews)[ Expensive (15) ](https://www.g2.com/products/the-trade-desk/reviews?filters%5Bsentiment_snippet%5D=1188549&qs=pros-and-cons#reviews) Integrations **Basis** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_114405f4f2fbda83a0d553e1a3beeb2d/agencyanalytics.jpg "Product Avatar Image") AgencyAnalytics ](https://www.g2.com/products/agencyanalytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fb77f5ca32ce98c65484ea7b51d546f4/comscore.png "Product Avatar Image") Comscore ](https://www.g2.com/products/comscore/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_84188964976a5ec333505329725592c7/cuebiq.jpeg "Product Avatar Image") Cuebiq ](https://www.g2.com/products/cuebiq/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/vendor/image/469/large_detail_954c2723510c95b8b746069b7a995766.jpeg "Product Avatar Image") Datorama ](https://www.g2.com/products/salesforce-datorama/reviews)[ View all ](https://www.g2.com/products/basis/integrations) **The Trade Desk** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a70c0e0f26ded6f6c6813e514d2fa20/claude.png "Product Avatar Image") Claude ](https://www.g2.com/products/claude/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d3af8a56b7b92077d0af521c3fe3a6c1/smartly-video-and-display.png "Product Avatar Image") Smartly Video and Display ](https://www.g2.com/products/smartly-video-and-display/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2f886ea3c1be2ca5d1d581b1ef5971c3/supermetrics.png "Product Avatar Image") Supermetrics ](https://www.g2.com/products/supermetrics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_34ebf6dfa7d511442315c3ec17dea9f5/tableau.png "Product Avatar Image") Tableau ](https://www.g2.com/products/tableau/reviews)[ View all ](https://www.g2.com/products/the-trade-desk/integrations) Screenshots **Basis** ![Basis screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1883523/Basis_-_Dashboard_2_1_.png) **The Trade Desk** ![The Trade Desk screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1595559/image.png) **Ratings** from reviews Meets Requirements **Basis** 8.7 8.7243 **The Trade Desk** 8.6 8.6157 Ease of Use **Basis** 8.3 8.3246 **The Trade Desk** 8.1 8.1158 Ease of Setup **Basis** 8.1 8.1161 **The Trade Desk** 8.3 8.3124 Ease of Admin **Basis** 8.2 8.2151 **The Trade Desk** 8.3 8.374 Quality of Support **Basis** 9.5 9.5242 **The Trade Desk** 8.8 8.8157 Has the product been a good partner in doing business? **Basis** 9.4 9.4154 **The Trade Desk** 8.8 8.878 Product Direction (% positive) **Basis** 9.2 9.2244 **The Trade Desk** 8.8 8.8152 **Features** ratings from reviews Demand Side Platform (DSP) 8.2 237 8.3 125 Display Advertising 8.4 236 8.5 125 Digital Audio Advertising 8.8 21 8.3 14 Mobile Advertising 8.6 235 8.8 123 Video Advertising 8.6 236 8.3 123 Native Advertising Not enough data 7.9 9 Retail Media Advertising Platforms Not enough data 7.7 5 Connected TV (CTV) Advertising Platforms Not enough data 7.9 17 Mobile Marketing Not enough data 8.8 34 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 63.3% Mid-Market(51-1000 emp.) 28.8% Enterprise(\> 1000 emp.) 7.9% Small-Business(50 or fewer emp.) 63.3% Mid-Market(51-1000 emp.) 28.8% Enterprise(\> 1000 emp.) 7.9% Small-Business(50 or fewer emp.) 33.1% Mid-Market(51-1000 emp.) 42.5% Enterprise(\> 1000 emp.) 24.3% Small-Business(50 or fewer emp.) 33.1% Mid-Market(51-1000 emp.) 42.5% Enterprise(\> 1000 emp.) 24.3% **Reviewers' Industry** [![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis")](https://www.g2.com/products/basis/reviews) Basis Marketing and Advertising 61.0% Newspapers 4.1% Political Organization 3.4% Information Technology and Services 2.2% Online Media 2.2% Other 27.0% [![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk")](https://www.g2.com/products/the-trade-desk/reviews) The Trade Desk Marketing and Advertising 60.5% Computer Software 3.5% Retail 3.5% Information Technology and Services 2.3% Internet 2.3% Other 27.9% Alternatives **Basis Alternatives** ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt") [ StackAdapt ](/products/stackadapt/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth") [ Criteo Commerce Growth ](/products/criteo-commerce-growth/reviews) ![Simpli.fi](https://images.g2crowd.com/uploads/product/hd_favicon/c00383bfd1129146460427a36cb96210/simpli-fi.svg "Simpli.fi") [ Simpli.fi ](/products/simpli-fi/reviews) **The Trade Desk Alternatives** ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt") [ StackAdapt ](/products/stackadapt/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![Viant Technology](https://images.g2crowd.com/uploads/product/hd_favicon/c1e82c3278ac5ebd5df4eb5adaac4aa0/viant-technology-llc-viant-technology.svg "Viant Technology") [ Viant Technology ](/products/viant-technology-llc-viant-technology/reviews) ![Quantcast Platform](https://images.g2crowd.com/uploads/product/hd_favicon/96c091e56a0ec00966fa9edd09a4f7d2/quantcast-platform.svg "Quantcast Platform") [ Quantcast Platform ](/products/quantcast-platform/reviews) ## Basis vs The Trade Desk FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between The Trade Desk vs Basis? Basis stands out for its higher reviewer satisfaction on support and ease of use, while The Trade Desk is recognized for advanced targeting and feature depth. | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | [Basis](https://www.g2.com/products/basis/reviews) | | --- | --- | | 4.4/5 (184 reviews) | 4.5/5 (287 reviews) | | Mid-Market | Small-Business | | 8.3 | 8.1 | | 8.8 | 9.5 | | Audience Targeting (25 all-time mentions) | Ease of Use (2 all-time mentions) | ### How do the pricing models of The Trade Desk and Basis compare? Basis is rated higher for value and cost satisfaction than The Trade Desk, according to reviewer scores. - **The Trade Desk:** Reviewers frequently cite high costs, minimum spend requirements, and extra fees for advanced features as trade-offs, especially for smaller advertisers. - **Basis:** Reviewers highlight the absence of minimum spend requirements and describe Basis as accessible for businesses of all sizes, with positive sentiment on affordability and value. - **Switching reasons:** Recent reviews mention moving to Basis to avoid high minimums and to access a broader feature set without additional fees. ### What are the best alternatives to The Trade Desk and Basis? The top 3 alternatives to The Trade Desk and Basis are StackAdapt, AdRoll, and Viant Technology. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5 (184) | Mid-Market | High cost, minimum spend required | Audience Targeting | | [Basis](https://www.g2.com/products/basis/reviews) | 4.5/5 (287) | Small-Business | No minimum spend, accessible pricing | Ease of Use | | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5 (898) | Small-Business | — | — | | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787) | Small-Business | — | — | | [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) | 4.2/5 (311) | Mid-Market | — | — | ### Which Cross-Channel Advertising features should I prioritize when comparing The Trade Desk and Basis? Buyers should prioritize Targeting, Ease of Use, Reporting Capabilities, Customer Support, and Pricing when comparing The Trade Desk and Basis. - **Targeting:** The Trade Desk: 25 all-time mentions for Audience Targeting, 23 for Targeting; Basis: recent reviews highlight targeting flexibility and accuracy. - **Ease of Use:** The Trade Desk: 27 all-time mentions; Basis: 2 all-time mentions, with reviewers consistently praising its user-friendly interface. - **Reporting Capabilities:** The Trade Desk: 13 all-time mentions; Basis: reviewers note robust reporting but request more intuitive dashboards. - **Customer Support:** The Trade Desk: 20 all-time mentions; Basis: reviewers consistently cite proactive and responsive support. - **Pricing:** The Trade Desk: 13 all-time mentions for being expensive; Basis: reviewers highlight no minimum spend and accessible pricing. ### What are the pros and cons of The Trade Desk vs Basis? The Trade Desk is strongest in advanced targeting and feature depth, while Basis excels in ease of use and customer support. - **The Trade Desk strengths:** Advanced audience targeting (25 all-time mentions), feature-rich platform (31), campaign management (21), strong reporting (13), and integrations with major data providers. - **The Trade Desk trade-offs:** Steep learning curve (20), higher cost and minimum spend requirements (13), complexity (12), and reporting can be slow or less intuitive. - **Basis strengths:** Ease of use (2), accessible for small businesses, proactive customer support, broad channel coverage, and no minimum spend requirements. - **Basis trade-offs:** Some reviewers note a complex or outdated UI, reporting could be more intuitive, and certain integrations or features may lag behind competitors. ### Is The Trade Desk or Basis better for small businesses? Basis is the better fit for small businesses, with a larger small-business segment and strong reviewer sentiment on accessibility. - **The Trade Desk:** Largest segment is Mid-Market; reviewers note high minimum spend and cost barriers for smaller advertisers. - **Basis:** Largest segment is Small-Business; reviewers highlight no minimum spend, ease of use, and suitability for small business needs. ### Which Cross-Channel Advertising platform has better integrations? Reviewers favor The Trade Desk for integrations, citing frequent mentions of third-party data and analytics tool connections. - **The Trade Desk:** Reviewers mention integrations with LiveRamp, Oracle Data Cloud, Lotame, and Google Analytics, with positive sentiment on workflow centralization. - **Basis:** Reviewers note native integrations with other solutions and API connectivity, with positive feedback on integration breadth and support for third-party dashboards. ### How do The Trade Desk and Basis compare on customer support? Basis leads The Trade Desk in Quality of Support by a material margin, with a 0.7-point advantage (9.5 vs 8.8). - **The Trade Desk:** Reviewers describe support as responsive and helpful, with 20 all-time mentions for customer support and positive feedback on onboarding and troubleshooting. - **Basis:** Reviewers consistently praise proactive, educational, and highly responsive support, often describing the support team as an extension of their own teams. ### Which is easier to implement, The Trade Desk or Basis? The Trade Desk and Basis score within 0.2 points on Ease of Setup (8.3 vs 8.1), indicating near-parity in implementation experience. - **The Trade Desk:** Reviewers describe setup as straightforward for experienced users but note a steep learning curve for beginners and complexity in advanced configurations. - **Basis:** Reviewers highlight easy onboarding, user-friendly setup, and strong support during implementation, with positive sentiment on accessibility for new users. ### Which product has better Targeting? The Trade Desk is recognized for superior targeting capabilities, with higher all-time mention counts and advanced feature support. - **The Trade Desk:** 25 all-time mentions for Audience Targeting, 23 for Targeting, and advanced targeting options cited as a top strength in recent reviews. - **Basis:** Reviewers highlight accurate and flexible targeting, with positive sentiment on targeting options and campaign precision.