--- title: Basis Reviews meta_title: 'Basis Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 287 reviews by the users' company size, role or industry to find out how Basis works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 287 scale: '5' date_modified: '2026-07-17' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Basis Reviews **Vendor:** Basis Technologies **Category:** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Average Rating:** 4.5/5.0 **Total Reviews:** 287 ## About Basis Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance. ## Basis Pros & Cons **What users like:** - Users find Basis extremely **easy to use and navigate** , appreciating its helpful support and multiple integrations. (2 reviews) - Users appreciate the **ease of use and helpful support** of Basis, facilitating effective workflow automation and integrations. (2 reviews) - Users love the **detailed reporting metrics** that provide clarity and efficiency in navigating inventory strategies. (2 reviews) - Users praise the **outstanding customer support** and extensive product offerings of Basis, enhancing overall experience and effectiveness. (2 reviews) - Users commend Basis for its **outstanding customer support and impressive range of product offerings** , enhancing collaboration and efficiency. (2 reviews) - Users value the **exceptional account management** at Basis, highlighting the proactive support and effective collaboration with their team. (1 reviews) - Automation (1 reviews) - Users highlight the **outstanding customer support** and impressive product offerings of Basis, enhancing their campaign management experience. (1 reviews) - Collaboration (1 reviews) - Communication (1 reviews) **What users dislike:** - Users find the **complex user interface** of Basis outdated and often inconvenient for generating reports. (2 reviews) - Users find the **system complex** and not user-friendly, making it challenging for everyone to navigate. (1 reviews) - Users find Basis **complex and not user-friendly** , leading to a cumbersome experience for many individuals. (1 reviews) - Users find the **complex reporting** in Basis to be inconvenient, alongside concerns about the outdated UI. (1 reviews) - Users find the **complex usability** of Basis challenging, making it less accessible for everyone. (1 reviews) - Difficult Setup (1 reviews) - Inefficient Processes (1 reviews) - Users note the **limited features** of Basis, expressing the need for more integrations and a dedicated dashboard. (1 reviews) - Limited Options (1 reviews) - Limited Reach (1 reviews) ## Basis Reviews ### 1. Centro Basis Review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2019 **What do you like best about Basis?** Basis has good customer service reps and expanded targeting options for our client. **What do you dislike about Basis?** Platform is un-easy to use and confusing at first **What problems is Basis solving and how is that benefiting you?** We began using Centro Basis because of their hyper-local targeting. We needed more precise location targeting that we were not getting at our previous display provider. ### 2. Solid platform, easy to user interface, wonderful support **Rating:** 4.5/5.0 stars **Reviewed by:** Amy M. | Account Lead for Publisher Solutions, Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2018 **What do you like best about Basis?** I like that with Basis, we have the ability to target generically, all the way down to very granular all from an overall very user friendly interface. The tactics offered are on par with the industry. **What do you dislike about Basis?** Reporting could be improved. For example, setting up or saving scheduled reports from any area in which we might download data for any brand or group would be a major upgrade. Blacklist updates should be auto applied from the back end. Blacklists are sometimes slow to identify updated apps, thus making blacklisting apps very manual. **Recommendations to others considering Basis:** Basis is a solid platform that is very reliable. We are able to implement programs quickly and at scale. We use it for larger buys, down to small businesses on behalf of local publishers. Not all platforms offer such access to the controls as this UI. They have always been very responsive to any issues or concerns. **What problems is Basis solving and how is that benefiting you?** Quality, low cost, programmatic inventory at scale. ### 3. Good experience but room for improvement. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2019 **What do you like best about Basis?** Relatively easy to use platform and quick response rate from my rep and from the support team. **What do you dislike about Basis?** Cannot bulk delete advanced audience targeting; platform can take a long time to pull reports; platform can run very slowly. **What problems is Basis solving and how is that benefiting you?** Running display campaigns has been completed with relative ease, I find it easy to set up and use. ### 4. Easy to use platform with excellent customer service! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2019 **What do you like best about Basis?** I like the intuitiveness of the platform and the ease of use. There are many features & benefits, such as bulk upload, and the ability to copy & paste tactics, **What do you dislike about Basis?** I wish there was a better pacing tool within the platform. I have to manually calculate my daily budget needed based on past spend, and I think the platform should be able to do that for me. **What problems is Basis solving and how is that benefiting you?** I love having everything in one spot! Basis makes it easy to build a media plan, make revisions, generate an IO, and streamline communication all in one platform. ### 5. A little tough getting started but every month learning something new & going better **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2019 **What do you like best about Basis?** Tracking & Bidding with CTV campaigns learning more everyday **What do you dislike about Basis?** Reporting seems like have to go to alot of different place to get reports **What problems is Basis solving and how is that benefiting you?** Being new to the DSP & CTV-OTT digital world hard to compare to any other platform ### 6. User friendly and simple **Rating:** 5.0/5.0 stars **Reviewed by:** Hannah A. | Sales Assistant , Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2018 **What do you like best about Basis?** It's super easy to create and manage campaigns. Plus it helps keep all brands and campaigns more organized and easily accessible. Everything is easy to find and layout makes complete sense. Extremely user friendly. **What do you dislike about Basis?** The Centro/terminology is hard to remember for someone who is not inside, buying regularly. I also dislike how long it takes to get the numbers you need for reporting. Sometimes, we need data right away. So, I wish there was something that we could have access to that pulled information faster. **What problems is Basis solving and how is that benefiting you?** There aren't many bad business problems with Basis but we do enjoy buying for our clients and letting them see their campaigns through different websites. Clients really enjoy being able to check on their campaigns to see how they run without having to call/email us and ask. They can just check them when it's convenient for them. ### 7. Difficult to use and no bulk edit and bulk select options. **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2019 **What do you like best about Basis?** Nothing really, i don't know why we switched to this platform or why even people like it. **What do you dislike about Basis?** I've used this platform for about 3 months now and it's seriously very very difficult to use. I regret the day my company moved towards using this platform. It is highly rated but very difficult to use if you have a lot of customers and campaigns. There is no bulk edit options and you can't edit all the details once the campaign is launched. You cannot open other tabs and work fast enough, the whole user interface looks like a windows 98 software and equals the slow performance. And lastly they have the worst customer support. **What problems is Basis solving and how is that benefiting you?** we are actually having more efficiency issues because of basis. ### 8. Centro is a DSP that I really enjoy using. **Rating:** 5.0/5.0 stars **Reviewed by:** Aimee T. | Business Development Analyst, Publishing, Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2018 **What do you like best about Basis?** What I like the most about Centro is the company attitude. Centro cares about their customers and does their best to go the extra mile. **What do you dislike about Basis?** I honestly can't think of a complaint. If I had to, it would just be that I can't enter a value of less than 1 for a click through rate on a group setup. I have to set it at 1 then go back and edit it. Sure, we'd love to get a 1 ctr, but reality is we are lucky to get a group ctr of .25%, so I want to set the goal at a more attainable level. **What problems is Basis solving and how is that benefiting you?** We use Basis when an advertiser has much more specific needs than our other forms of advertising can meet. This gives our advertisers the benefit of knowing more about and being able to reach more specific audiences which then in turn usually creates higher success stats. ### 9. Basis gets the job done **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2019 **What do you like best about Basis?** Basis allows me to communicate with other staff members about the status of students and interventions that have been made with them. **What do you dislike about Basis?** The interface for interventions (rather than referrals) is difficult to use. This is a challenge because it prevents us from using all the features that could be used. **Recommendations to others considering Basis:** N/A **What problems is Basis solving and how is that benefiting you?** We are communicating with each other more using this product. It allows me to get updates on my students that I otherwise might not get without having a face-to-face conversation. Sometimes these conversations take time so even though they do happen and are important, the software allows me to get updates sooner rather than later. ### 10. Great DSP, Very User Friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Marc V. | Vice President, Digital, Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2018 **What do you like best about Basis?** I enjoy the ease of setting up a campaign, to ensure we are able to reach our goals for our clients. **What do you dislike about Basis?** The system can be a bit "buggy" at times, but for the most part none of the issues have been that big of a nuisance. **Recommendations to others considering Basis:** It is a great option to have as a DSP, if you are looking for another channel to place digital advertising. The customer service alone is worth investing into this product, as they have made the process of learning applying this system seamless and very easy. **What problems is Basis solving and how is that benefiting you?** We are now able to monitor our digital campaigns first hand and pull custom reporting which our clients tend to request. Basis has made this process as easy as possible. ### 11. Best Partnership EVER! **Rating:** 5.0/5.0 stars **Reviewed by:** Stan E. | General Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2019 **What do you like best about Basis?** The platform is wonderful and getting better all the time. The customer service is amazing! Can't say enough about how nice everyone is to work with. **What do you dislike about Basis?** Can't think of anything to say here..... **Recommendations to others considering Basis:** Go to the training Centro provides! They are a great group of people and well worth the trip! **What problems is Basis solving and how is that benefiting you?** An accurate DSP giving us direct access to all things digital; which allows us to sell a wonderful and effective product to our clients. ### 12. My experience with Basis by Centro **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2018 **What do you like best about Basis?** The platform is very user friendly. Being new to the programmatic space, both the platform as well as the customer support I've received from Michael Sammut, Chris Timmins and Matt Basil has been amazing. They go above and beyond to make sure I have the tools needed to be successful. The insights reporting tool has been beneficial because we have to provide reports to our members as well as board members. With this tool, Im able to provide a high level view of the campaigns. **What do you dislike about Basis?** There hasn't really been anything I dislike. If I come across issues/questions about the platform, the team mentioned above has walked me through the problem and has provided a detailed explanation on how to avoid or prevent the issue from occurring again. **Recommendations to others considering Basis:** You will be so happy you chose Basis! The customer support is phenomenal and the platform is very user friendly! There are so many reporting tools you can use to show campaign performance. **What problems is Basis solving and how is that benefiting you?** One problem we are solving with Basis is giving our smaller members the opportunity to advertise digitally. Because they have minimal budgets and do not have the staff to do this, we as an organization can send traffic directly to their websites to increase business/sales through digital ads. ### 13. User Friendly and Great Support **Rating:** 5.0/5.0 stars **Reviewed by:** Katie K. | Supervisor, Media Services, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2018 **What do you like best about Basis?** The platform is very easy to use both in the Direct and DSP portion. With not having worked in many platforms like Basis before, this platform is very easy to learn quickly. Service from the Centro team has always been a huge help to our team - we're lucky to have such a great team backing us up. **What do you dislike about Basis?** Slow rolling out of new updates. Although it's slow moving, I'm happy with the fact that new updates are constantly coming out and being communicated to users. **Recommendations to others considering Basis:** Give Basis a shot. I think you'll find it to be a very handy platform. **What problems is Basis solving and how is that benefiting you?** Having one platform to house 99% of our media buys. Being able to RFP, send IOs, pull reporting, etc. has been very helpful. ### 14. Easy to Set-Up, Easy to optimize **Rating:** 5.0/5.0 stars **Reviewed by:** Adriana G. | Account Manager & Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2018 **What do you like best about Basis?** I like that their user interface is easy to use, the platform takes you through all the set-up step by step defining all your marketing targets for your campaigns. You can also check the avg CPM on the inventory list and filter to your marketing requirements. Also, the platform optimize based on your requirements and you can also do some changes manually if you would like to, but so far, my campaigns run smoothly thanks to this. **What do you dislike about Basis?** I don't use the private marketplace as much as I would like to. I would like to know more about the premium publishers inventory and audiences. **What problems is Basis solving and how is that benefiting you?** Time management, usually after a campaign has started you have a few weeks before start optimizing, but with Basis I have more time thinking about strategies than optimizing thanks to their optimization tools, I just decide which KPIs I want my campaigns to be optimized based on and the platform works along very well. ### 15. Great support and partnership from a great DSP **Rating:** 5.0/5.0 stars **Reviewed by:** Tanner V. | Paid Media Specialist, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2018 **What do you like best about Basis?** The consistent willingness to lend support when there is an issue or even if there isn't. The support team is always proactive and are excellent at execution. Along with the ability to provide feedback regarding the platform or specific items that our team may need. **What do you dislike about Basis?** The platform itself could use some minor tweaks but is overall a great user experience. I think the only thing lacking as of now is the customization of the reporting abilities, which has been noted to our Basis support team and I'm sure will be implemented sooner than later. **Recommendations to others considering Basis:** Basis is a great tool to easily manage all types of digital media, no matter the application of use or complexity. Compared to other DSPs in my experience, Basis has been the most user-friendly and easily digestible platform I've used. **What problems is Basis solving and how is that benefiting you?** Drive positive ROI for our clients while staying innovative to stay on top of the market. As well as adapting to complex tracking and matchback processes. ### 16. Solid advertising platform **Rating:** 4.5/5.0 stars **Reviewed by:** Bill R. | Vice President, Digital Strategy, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2018 **What do you like best about Basis?** After years of managed buying, we launched Basis this year to get better control over our clients buys. We were able to get up and running very quickly and, with some hiccups along the way, we were able to better plan, report and optimize our clients buys during this election cycle then we have ever been able to in the past. In fact on the few campaigns we still ran as managed buys elsewhere we got grief from the partners because we weren't able to offer them the in depth reporting that we were producing for the buys we were managing through Basis. Centro's customer service is also excellent. They always responded quickly and had real solutions to whatever our questions or problems were. **What do you dislike about Basis?** There aren't many issues with the Basis. The software has some quirks and bugs, but their support team has worked through many of the bugs we've encountered and already put others on the development roadmap. Some of my staff have had issues picking up how the platform works. But that isn't a problem only with Basis. Running complex digital ad buys is, well, complex. They've done as good a job as possible - especially at the price point - to build out a robust tool that has allowed us to launch campaigns within hours. As opposed to the days it used to take. **What problems is Basis solving and how is that benefiting you?** We were looking for a tool that allowed us to launch and optimize our clients campaigns quickly and efficiently. We also wanted a tool that allowed us to track program metrics in one place and quickly optimize campaigns and build out reports. Basis has allowed us to do all of this. ### 17. Top Notch Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Rachel M. | Digital Paid Media Associate, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2018 **What do you like best about Basis?** The customer service through Centro is top notch, from sales to direct contacts the whole process of working with them has been extremely pleasant, they are happy to take them time to teach the platform and ensure that we truly understand it so we don't feel left out in the cold if we ever get stuck. **What do you dislike about Basis?** The interface can be glitchy and difficult to use on occasion, making the day-to-day work more tedious than necessary, however, the customer support is great at helping us to work through any issues and the ongoing training has been incredibly useful. **What problems is Basis solving and how is that benefiting you?** Clients needed a better value from their DSP and wanted to see improved performance overall compared to the DSP they were currently using, so we turned to Basis. We've seen an increased value, not only for our clients performance, but also internally for ourselves through the ease of use and ongoing support. ### 18. Has great potential, but just not up to par yet **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2018 **What do you like best about Basis?** The reporting feature is pretty great in that I'm able to see the data for all of our individual moving parts at a glance. Being able to have everything living within one platform has great potential. I also like the different ways we can utilize Basis' targeting and the multiple ways we can upload custom lists for matching. Keeping in mind brand safety is also something that I don't think we considered, so that was also a neat feature that greatly improved our awareness of where things are ending up on the internet. **What do you dislike about Basis?** While having all the data in one place has been beneficial, I almost always find discrepancies in numbers as I compare Basis' platform with direct reports pulled from various vendors, to the point where I just work from direct reports from vendors now. I also find the reporting on Basis' DSP performance to be really redundant, and would love a way to narrow down reports to only give me what metrics I need - otherwise I'm spending unnecessary time wading through a giant report. Also, love the bulk ad upload, but I'd definitely recommend making it easier to locate and easier to navigate. All in all, Basis could definitely be more user friendly - and user intuitive. **Recommendations to others considering Basis:** Basis has a lot of great features - and has a lot of potential for sure. With a little fine-tuning, it can definitely become a bonafide digital marketing tool for ad agencies and people of all types of industry. It worked best when we had a clear mission and a clear project in mind. **What problems is Basis solving and how is that benefiting you?** Again, having all of our budget and spend in one digital platform is great. ### 19. Basis DSP Review **Rating:** 5.0/5.0 stars **Reviewed by:** Swayze P. | Marketing Solutions, Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2019 **What do you like best about Basis?** The interface is extremely user friendly. You are able to easily view the performance and spend of all campaigns. Optimizations are a breeze. They continue to update the product with even more benefits. The onboarding team is top notch and ensures you are set up for success on your campaigns. Cannot say enough great things. **What do you dislike about Basis?** Every concern I have had with the platform has been addressed by the team! **What problems is Basis solving and how is that benefiting you?** Team collaboration, analytics and digital buying. I have realized that I am able to automate many things I was doing manually before. This saves time and money! ### 20. Very powerful platform designed for agencies of any size **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2018 **What do you like best about Basis?** As a small digital agency with tons of knowledge and expertise but not the staff or resources to run a wide array of ads, Centro's Basis platform gave us the ability to quickly set up, deploy, and manage ad campaigns comparable to much larger agencies across multiple clients and channels. With a dedicated account rep who was very attentive to our needs, I never felt like I was going it alone. This level of power enabled my small agency to drastically overperform expectations and will allow us to grow. **What do you dislike about Basis?** Honestly, there isn't anything I dislike about the platform or the support I've gotten from Centro. **What problems is Basis solving and how is that benefiting you?** The biggest problem that I'm solving with Basis is dramatically expanding the quality of services my agency provides. ### 21. Basis DSP from a Creative Agency **Rating:** 4.5/5.0 stars **Reviewed by:** Dallas K. | Senior Media Planner/Buyer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2018 **What do you like best about Basis?** Ability to reach and have endless inventory and audiences to reach our targeted audience. Also enjoy having access to our own account rep that helps us each week to better perform our campaigns or help strategize new tactics for new campaigns. PMP deals and connected TV are very desirable and the tactics are exciting to bring to the table for new clients. **What do you dislike about Basis?** It takes a bit of a learning curve to understand and utilize the platform. If you are new, I would suggest starting out with a small campaign and to be hands on, I feel like this is the only way to actually learn and understand. **What problems is Basis solving and how is that benefiting you?** Audience targeting possibilities, serving ads on thousands of websites that we otherwise wouldn't be on through Adwords, Bing and Facebook. ### 22. Generally very pleased with performance **Rating:** 4.0/5.0 stars **Reviewed by:** Rebecca M. | Digital Media Planner, Higher Education, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2018 **What do you like best about Basis?** The insights and reporting tools make pulling information so convenient! Also, Jeff Poteracki, our Customer Success Manager was fantastic to work with. He was consistently available, able to answer almost all of our questions, and knew how to find the answers he didn't know off hand. Extremely friendly and made using Basis much easier. **What do you dislike about Basis?** The various selects through the ad process. As in, having to select the same multiple pieces every time I want to target a specific audience, like Democrats. **Recommendations to others considering Basis:** Making the user experience a little easier with a couple of options: 1) Adding saved selects for audiences so you don't have to select through every time 2) Having saved brand safety selects (we will always want the same general selections and it would be great to not have to click them every time). 3) More political data providers like PDI and Catalist. **What problems is Basis solving and how is that benefiting you?** Having all of our business intelligence in one place for institutional knowledge ### 23. Comprehensive platform, excellent customer service, great ease of use. **Rating:** 5.0/5.0 stars **Reviewed by:** Alexis F. | Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2018 **What do you like best about Basis?** The platform is easy to navigate and offers all of the tools we need to set up and execute successful campaigns. **What do you dislike about Basis?** We would like more of an ability to utilize a tracking system to account for hyper local conversions; for instance, if a user is served an ad and they then proceed into the store, we would be able to see that they entered the "conversion zone" and provide reporting on how many of the users that were served ads entered this zone. **Recommendations to others considering Basis:** Ease of use, excellent customer service, brand safety, and overall campaign transparency & effectiveness are huge factors in choosing a dsp; Basis excels with each. **What problems is Basis solving and how is that benefiting you?** We are able to provide our customers with a scalable range of data targeting options & inventory while ensuring that brand safety is in place, and we have the ability to provide fully transparent reporting on site placements, devices, and performance data. ### 24. Centro goes above and beyond for their clients **Rating:** 5.0/5.0 stars **Reviewed by:** Irina A. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2018 **What do you like best about Basis?** I think the support they provide is stellar. We had bad history with other vendors, so it was very refreshing to have someone holding your hand through every step of campaign set up, training, optimizations and more. Michael Sammut has become a part of the mdg team and he has definitely exceeded our expectations. Not only he provided amazing training and insights, but he was reaching out to us on a regular "Basis" to inform us if something was wrong with our campaigns. His timely responses, his support, and his willingness to go above and beyond has made our Basis experience exceptional. **What do you dislike about Basis?** The platform itself is a bit intimidating at first. It is not super user-friendly and takes time to get used to. Budget set up is a bit confusing since there are so many levels. **Recommendations to others considering Basis:** Bsis is a great DSP platform that allow extensive targeting, budget flexibility and data insights. **What problems is Basis solving and how is that benefiting you?** We do events and association marketing, so we are always looking for new attendees. Basis (and their partners) provide great targeting opportunities. ### 25. Basis Review **Rating:** 5.0/5.0 stars **Reviewed by:** Caiti G. | Digital Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2018 **What do you like best about Basis?** Not only do I love all of the things you are able to do with Basis, but also the customer service. Every time we have a call with Centro, specifically our customer success manager Michael Sammut, we learn something new. Our team always gets super excited to test all of the new things we have learned. We just started using the platform in June and are now starting to use some of the many partners that Centro has, including PushSpring, TripleLift and ShareThrough. The opportunities with Basis are really endless compared to other platforms. This is my first job and this was one of the first platforms that I learned about when I got here. I've really loved being able to grow professionally, but also be able to learn about such a great platform for my industry. Our customer success manager is also the best! He is SUPER responsive. If we ever have a question about the platform, we know we are going to be getting a thorough answer from him quickly. **What do you dislike about Basis?** I'm not sure there is anything that I dislike, but the platform did take some time to learn and get used to. After building out a few campaigns on there, I feel more comfortable, but I think taking the Centro Certification will help me feel even better about using Basis and being able to help my coworkers. **Recommendations to others considering Basis:** We highly recommend our clients use Basis for their retargeting and display campaigns! **What problems is Basis solving and how is that benefiting you?** We have struggled with display ads lately and Basis has helped us tremendously! We are getting so much more out of Basis than we ever could have imagined. Our results for display have improved and all around we are much happier. ### 26. Using Basis **Rating:** 3.0/5.0 stars **Reviewed by:** Michelle R. | Digital Marketing Strategist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2018 **What do you like best about Basis?** I think that it's a really easy platform to navigate and understand as I am new to programmatic display buying. **What do you dislike about Basis?** There are a few features I know other platforms offer that Basis doesn't which would be great. Scheduling ads would be nice and more of a mainstream way to optimize. **Recommendations to others considering Basis:** It's a really great tool to use and it's easy to navigate. There are other platforms that are more advanced with the things you can do than Basis but their customer service is really great so whenever we have questions or concerns about a campaign, we know someone will help ASAP. To us, that's more important then other features. **What problems is Basis solving and how is that benefiting you?** We were able to bring programmatic display in-house with this platform so we don't have to pay the fees of using a vendor for our client's needs. ### 27. Support has been fantastic and the platform has what we need to be successful. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2018 **What do you like best about Basis?** The support that accompanies this platform is really what makes it a successful arm of our business. Our main contact at Basis takes initiative in jumping into Basis and proactively making optimization suggestions for us to be successful which is extremely helpful. She constantly makes herself available to us when we need help. As for the platform, we are able to get access to the inventory we need for our campaigns with the ability to test different audiences and inventory to make our campaigns most successful. Being able to pull the levers ourselves on campaigns and to know exactly what is successful for our clients is highly valuable. **What do you dislike about Basis?** Some aspects of the interface are still cumbersome to try to figure out and it just takes some time in the platform to understand some of the different ins and outs to make a campaign successful. For instance, bulk changes are difficult. As a team, we are still figuring out how to be more advanced in the platform, while it's basic and rather easy to understand, there is still a lot we have to learn in terms of advanced buying in the system. **Recommendations to others considering Basis:** If you're looking for a product with a fantastic support team, Basis is definitely the product for you. We knew that we would need the support to get our first campaigns live with confidence and the basis team definitely provided that for us. While we are still learning how best to optimize campaigns and tap into different inventory, we are confident that Basis can provide this for our client's needs. **What problems is Basis solving and how is that benefiting you?** We are using the platform to buy smarter inventory on behalf of our clients and it's giving us more transparency into our campaigns and performance. ### 28. Basis is an intuitive platform to make planning and buying digital seemless **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2018 **What do you like best about Basis?** Basis keeps all correspondence with publishers in one place, eliminating the need for email and Basis. It is easy to add clients, pub contacts and collaborators. I loved the trafficking workbook and upload to Google - makes that process extremely simple. **What do you dislike about Basis?** Inability to customize easily - columns when I download a plan, ad serving pricing (CPM/flat), adding internal users to the RFP process. I'm working with my customer success manager to put in ticket requests for this information. Not a dislike but I wish the dashboard would highlight more things about a plan (such as proposals received, IOs received, IOs waiting ect.) which would be helpful when we're managing 10-20 campaigns at a time. **Recommendations to others considering Basis:** Basis is an intuitive tool that allows you to communicate with publishers, plan and buy your digital all in one place. **What problems is Basis solving and how is that benefiting you?** Before Basis we used a tool developed for print buys and it was brutal to say the least. Basis allows us to speak to publishers in their language and make the planning and buying process easier for everyone involved. The fact that we also have direct access to a platform consultant, in addition to the Basis Helpdesk, has made the transition easier as they have been amazing. ### 29. Easy to Use DSP with Lots of Capabilities! **Rating:** 4.5/5.0 stars **Reviewed by:** Megan S. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2018 **What do you like best about Basis?** I've been using Centro's DSP for a few years now and I've always preferred it over DCM/DBM. The layout is user friendly and support is great (as long as you hit their minimums...). Our reps with Basis DSP are really helpful and anytime we need help, they're always there when we need them most. **What do you dislike about Basis?** I wish I could have multiple "tabs" open while starting a new campaign, that way I can quickly & easily reference targeting in a different campaign to ensure I'm not overlapping. I do wish that they had an easier integration into DashThis reporting. **Recommendations to others considering Basis:** The hands-on training only really kicks in if you hit their monthly minimums. Support is extremely helpful with everything from how-to's and optimization recommendations though! Definitely worth it. I also like that you don't need a separate ad server like DCM (unless you want one) **What problems is Basis solving and how is that benefiting you?** Display advertising/programmatic. They also have private marketplace offerings, which is an awesome option even though I haven't had the opportunity to utilize it yet. ### 30. Political/Issues campaigns with Basis **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2018 **What do you like best about Basis?** Basis has put a lot of time and effort into understanding the needs of political campaigns. That effort has really paid off with features such as Political Priority for ad reviews, top-notch third party data for targeting and a team that of experts to unravel self-inflicted glitches at the speed of light. **What do you dislike about Basis?** While I don't truly dislike Centro's reporting, it would be nice if it was a bit more robust and customizable. But they're always working on improvements, so I anticipate this being one area they will upgrade. **Recommendations to others considering Basis:** I strongly recommend the Basis team. A lot of businesses offer similar services, but no one has a team of professionals like Basis. It's about people, not tech. **What problems is Basis solving and how is that benefiting you?** Using Centro's DSP, we're able to fine tune our campaigns quickly and provide our clients with true insight about the nuts and bolts of digital ads for their purposes, ### 31. Great results for clients and easier to use every day **Rating:** 4.0/5.0 stars **Reviewed by:** Lisa C. | Media Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2018 **What do you like best about Basis?** results for clients, and real time tracking **What do you dislike about Basis?** a few weird features, like not being able to clear out old tactics that have completed within a group. The movement between overview and analytics is clumsy **Recommendations to others considering Basis:** Great support and feedback from team and improved our clients digital success by at least 50% **What problems is Basis solving and how is that benefiting you?** Much clearer understanding of what creative engages clients, great retargeting abilities and much better digital results for all clients ### 32. The Gift that keeps on Giving **Rating:** 4.5/5.0 stars **Reviewed by:** Jeff B. | Senior Account Executive, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2018 **What do you like best about Basis?** Basis/Sitescout have a lot of options/features that most DSP's don't have. **What do you dislike about Basis?** There are so many features, I feel like an ape at the controls of the Falcon 9. As much as I use the platform, I'm probably missing out on the advanced expert capabilities. **Recommendations to others considering Basis:** You need to have a basic (haha) understanding of programmatic to use Basis. BUT Support is an email or phone call away. They may have the BEST customer support in. the. industry. (And that is saying a LOT!) **What problems is Basis solving and how is that benefiting you?** I currently use Basis for client acquisition. Client acquisition makes me money. I like money, therefore Basis is my friend. (with benefits.) ### 33. Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Connor B. | Advertising Operations Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2018 **What do you like best about Basis?** We use Basis for a very niche offering at our firm and getting reporting out of a DSP is very important. The csv export with detailed line items is incredibly easy to obtain. **What do you dislike about Basis?** Lack of clarity on ad approval process from external networks like Google and AppNexus. **Recommendations to others considering Basis:** If you will be trafficking a lot of ad units on a regular basis Basis' batch-up load makes it much easier. **What problems is Basis solving and how is that benefiting you?** We are expanding our users/audience engagement through Basis, this has allowed us to reach grocery shoppers at a higher frequency. ### 34. I find the DSP easy to use with a few more areas in which it could improve **Rating:** 4.0/5.0 stars **Reviewed by:** Rana C. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2018 **What do you like best about Basis?** I like the ability to easily optimize campaigns based on what you can see. **What do you dislike about Basis?** I don't like that I can't put start and end dates on creatives. **Recommendations to others considering Basis:** The BasisDSP with Centro is an easy way to become a part of the audience extension experience. The product is easy to use even though there are a few campaigns that take extra long steps - such as custom factuals. The creative is generally easy to add but it would be nice to be able to place start and end dates on it for if it ends and needs to be replaced when I am out of office. **What problems is Basis solving and how is that benefiting you?** It gives us the unique ability to sell audience extension while keeping the optimization of campaigns in-house, close to the advertiser. ### 35. Centro DSP **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2018 **What do you like best about Basis?** I liked learning how to optimize campaigns with the different methods that Basis offers, and which strategies were best for certain types of campaigns, and I also liked learning about the data segments that partner with Centro and how they benefit different types of campaigns. **What do you dislike about Basis?** There wasn't much that I disliked, the only thing that I wish we had was more interaction with the platform itself during the certification. ex. creating campaigns **Recommendations to others considering Basis:** This platform is available to be used on any level, no matter if you are a beginner in digital marketing or an expert, it is easy to use for all learning levels. **What problems is Basis solving and how is that benefiting you?** The thing that has benefited us most with using Basis is being able to select the websites we want our customers ads to be served on, while also being able to exclude the sites that do not perform well for our customers. ### 36. My favorite part about Basis is the level of support we get from the Basis team. **Rating:** 5.0/5.0 stars **Reviewed by:** Brendan M. | Senior Paid Media Specialist, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2018 **What do you like best about Basis?** Working with the Basis team has made my job much easier. I appreciate the level of support and the extra level of effort that the team puts in to help set us up for success. **What do you dislike about Basis?** I wish we can build our own LaL audiences in the self-managed platform without having to enter into a Direct Buy. **What problems is Basis solving and how is that benefiting you?** We are seeing benefits from additional ad exchanges. We are able to reach a larger audience and better manage our budgets. ### 37. Digital Sales Planning & Advertising Operations Specialist **Rating:** 4.5/5.0 stars **Reviewed by:** Joey F. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2018 **What do you like best about Basis?** I love the algorithmic optimization feature. Being that I optimize organically on a daily basis, this optimization feature is such an added bonus. **What do you dislike about Basis?** Reporting can definitely be buttoned up. It would be great to consolidate all reporting metrics to one "pull." For example, I have to pull separate reports in order to obtain geo performance, device performance, data segment performance & ad size performance. I would love to pull of this data from just 1 report request. **Recommendations to others considering Basis:** It's a phenomenal resource for Audience Extension and a support team that rivals the absolute best in the industry, **What problems is Basis solving and how is that benefiting you?** We are now able to build Contextual campaigns & Hyper-Local Campaign. Before Basis DSP, we had to turn down RFPs that specifically requested Contextual and GeoFencing campaigns. ### 38. Centro DSP platform **Rating:** 4.0/5.0 stars **Reviewed by:** Kini A. | Digital Operations Coordinator, Newspapers, Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2016 **What do you like best about Basis?** Platform is very easy to use. Their staff has been great to help train and answer questions. **What do you dislike about Basis?** Their reporting features are not as in depth as a previous vendor. **What problems is Basis solving and how is that benefiting you?** The ability to control our campaigns in house is very beneficial to us. ### 39. Great Customer Service **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2018 **What do you like best about Basis?** The customer service team is willing to help out with issues both large and small. The team also cares about our success as well as the success of our clients. **What do you dislike about Basis?** Reporting and forecasting seems to still be a challenge ... would love to see both available and improved. **Recommendations to others considering Basis:** It is a user friendly DSP platform with great customer service. **What problems is Basis solving and how is that benefiting you?** We are solving programmatic business problems as well as achieving client's KPI's through the platform. ### 40. A Complete Work Flow for Digital Advertising **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2018 **What do you like best about Basis?** A complete digital work flow system for agencies and direct businesses. They deliver an all encompassing platform to deliver programmatic advertising campaigns through a variety of campaign tactics. Basis support is best in class, which makes their services as sound as possible. **What do you dislike about Basis?** There isn't much to dislike. With the advances of Basis, Centro appears to be ahead of my internal wishes. **Recommendations to others considering Basis:** With so much competition in this space, Basis is always looking to grow and improve. Them are a leader in the space, and are a tremendous asset to our clients. **What problems is Basis solving and how is that benefiting you?** Workflow systems. Client facing digital capabilities. Reporting. ### 41. We are new to Basis, but have had a great experience so far! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2018 **What do you like best about Basis?** Our support from our Customer Success Manager, Kallie, has been so beneficial. She is always willing to answer our questions and help on training calls. There's also a wealth of information to help us sell new clients into the platform. **What do you dislike about Basis?** I've only had one issue with not being able to login and not getting any follow up emails to help, but Kallie helped me out. **What problems is Basis solving and how is that benefiting you?** The main issue we wanted to solve was to reduce the amount of emails going back and forth when managing a campaign through Centro. We're not quite there yet but will be once we manage our own campaigns through Basis. ### 42. Great DSP **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Newspapers | Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2018 **What do you like best about Basis?** Basis is very user-friendly and the dashboard is easy to navigate. Our account rep is very knowledgeable and always eager to help solve any problems. **What do you dislike about Basis?** The platform was a bit tricky to master at first but the training offered by Basis was very helpful. **What problems is Basis solving and how is that benefiting you?** Basis helps us deliver a broader range of advertising solutions. It enables us to offer more to our clients. ### 43. Operations and Strategy Coordinator **Rating:** 4.5/5.0 stars **Reviewed by:** Yuuki O. | Operations and Strategy Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2018 **What do you like best about Basis?** Basis/Centro's staff is extremely friendly , helpful, and eager to help. The platform itself is simple and easy to use and reacts quickly to changes making real-time optimizations more effective. Creatives are also approved relatively fast compared to other DSPs. **What do you dislike about Basis?** The UI feels a bit outdated and there is not as much scale as other platforms. It would also be great to see some sort of bulk editing tool in future versions to make optimizations quicker and easier. **What problems is Basis solving and how is that benefiting you?** Basis DSP is great for any type of campaign whether it be over a short or long period of time. I was introduced to programmatic advertising through Centro/Basis and I've found their webinar series educational and their platform user-friendly and intuitive. The resources along with the platform helped our team create and understand better buying strategies as well as understand new, upcoming industry trends. Not to mention, historically, it has always delivered strong, promising results when needed. ### 44. Accessible and Reliable Customer Service **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2018 **What do you like best about Basis?** I like that our representative has always been communicative and accessible for any and all issues we encounter with Basis. The platform is also easy to use and mostly reliable. **What do you dislike about Basis?** The platform feels like it's constantly under construction, whether it's just going very slowly or there's a new bug somewhere in the system. **Recommendations to others considering Basis:** It's a strong platform that's constantly being updated by their intelligent staff. Customer support is hands-on and always available. **What problems is Basis solving and how is that benefiting you?** We use Basis to serve our own clients digital advertising needs. We see large benefits from Basis, such as ease of use, bulk updates, and easily visible data. ### 45. Easy to use platform with excellent customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2018 **What do you like best about Basis?** Besides the platform being very easy to use, the customer service is excellent. Whether you have a simple question or complex question the customer service team is always an email or call away. When I first started using the platform my customer success manager took hours walking me through step by step. I highly recommend using Basis. **What do you dislike about Basis?** There isn't anything that I dislike about Basis. **What problems is Basis solving and how is that benefiting you?** At my agency we utilize Basis as an in house programmatic display partner. The Basis platform allows us to make optimizations in real time and also allows us to create complex reports for our clients. ### 46. Fantastic Platform **Rating:** 5.0/5.0 stars **Reviewed by:** PrissyMissy 2. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2018 **What do you like best about Basis?** I've been using different Platforms for over 18 years now and helped develop a few. Centro DSP is robust enough to handle everything I need. The UI is intuitive and the work flow is simple to learn and follow. The system allows me to create audiences and targeting so ALL my campaigns are at peak performance right out of the gate. No guesswork just quality performance and traffic. The support staff has been amazing and I cannot say that about very many companies that offer support. Customer service is alive and well here at Centro. And fast too, did I mention how fast they respond? **What do you dislike about Basis?** One user login per company. Not able to edit creative code once it has been uploaded, have to resubmit and rename which get a little bulky. I would also like to see Campaigns as a selection in the left toolbar. And I'd like to be able to Edit reports instead of re-running. Also scheduling them for a daily run and send would be great! **What problems is Basis solving and how is that benefiting you?** Occasionally I need a larger volume of traffic for a particular client than I normally have access to. I am also bringing my customers top quality traffic and performance has improved ten fold. ### 47. User-friendly, comprehensive tool and team **Rating:** 4.0/5.0 stars **Reviewed by:** Britni G. | Vice President, Product Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2018 **What do you like best about Basis?** The Centro team's support is fantastic, and visibility on reporting and performance within the tool along with the ease of use. **What do you dislike about Basis?** Some of the planning experiences could be improved - helping us determine appropriate spend levels based on available volume, etc. **What problems is Basis solving and how is that benefiting you?** Mainly performance problems with client campaigns, which we get great control over in basis. ### 48. Centro Basis Training **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Newspapers | Enterprise (> 1000 emp.) **Reviewed Date:** September 22, 2018 **What do you like best about Basis?** Being able to understand how to utilize the DSP and showcase it back to our customer is amazing. To get to interact with people who understand and love to hear feedback on how they can improve there system was great. **What do you dislike about Basis?** The basis training was great and everything was very informal. **Recommendations to others considering Basis:** The main things I would like to see updated on the DSP are, being able to set dates for your photos to be switched out automatically and possibly be able to retarget/send push notifications for the dsp. **What problems is Basis solving and how is that benefiting you?** we are able to get our ads in front of the right people and be able to deliver exceptional customer satisfaction satisfaction for all of our clients. ### 49. New to Basis **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2018 **What do you like best about Basis?** The ease in creating group ads. It is very quick and efficient **What do you dislike about Basis?** How many tabs you have to click in order to get to one campaign. **Recommendations to others considering Basis:** This is an easy cross platform software. It makes advertising and reporting easy and simple. **What problems is Basis solving and how is that benefiting you?** Lets me create Display advertising with ease and run cross platform. ### 50. Awesome partner with Centro! **Rating:** 5.0/5.0 stars **Reviewed by:** Jordan S. | Paid Media Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2018 **What do you like best about Basis?** The customer service is amazing and we love the effort their team provides us **What do you dislike about Basis?** Interface sometimes is tough to navigate **What problems is Basis solving and how is that benefiting you?** We have realized with Centro for both managed and the self service platform it his helping us drive business results for our clients. ## Basis Discussions - [How does Basis Compare?](https://www.g2.com/discussions/13672-how-does-basis-compare) - 1 comment, 1 upvote - [What is implementation and ongoing services like at Centro?](https://www.g2.com/discussions/implementing-basis) - 1 comment, 1 upvote - [View Basis pricing details and edition comparison](https://www.g2.com/products/basis/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-20+04%3A51%3A46+-0500&secure%5Bsession_id%5D=7c21d4e4-ebc7-49fe-9793-28cb9b90725a&secure%5Btoken%5D=3ee5171456f261ca6c1776fd3885a75682a79ebc82b9d2de29b27b9bda509663&format=llm_user) ## Basis Integrations - [NinjaCat](https://www.g2.com/products/ninjacat/reviews) ## Basis Features **Channel Functionality** - Display Functionality **Platform Basics** - Cross-Device Advertising - Audio Ad Formats - Programmatic Audio - Audience Targeting **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Platform Reporting** - Performance Monitoring - Reporting Dashboards **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Audio Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Basis Alternatives - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 4.4/5.0 (182 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (866 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (762 reviews)