--- title: Basis Reviews meta_title: 'Basis Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 287 reviews by the users' company size, role or industry to find out how Basis works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 287 scale: '5' date_modified: '2026-07-17' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Basis Reviews **Vendor:** Basis Technologies **Category:** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Average Rating:** 4.5/5.0 **Total Reviews:** 287 ## About Basis Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance. ## Basis Pros & Cons **What users like:** - Users find Basis extremely **easy to use and navigate** , appreciating its helpful support and multiple integrations. (2 reviews) - Users appreciate the **ease of use and helpful support** of Basis, facilitating effective workflow automation and integrations. (2 reviews) - Users love the **detailed reporting metrics** that provide clarity and efficiency in navigating inventory strategies. (2 reviews) - Users praise the **outstanding customer support** and extensive product offerings of Basis, enhancing overall experience and effectiveness. (2 reviews) - Users commend Basis for its **outstanding customer support and impressive range of product offerings** , enhancing collaboration and efficiency. (2 reviews) - Users value the **exceptional account management** at Basis, highlighting the proactive support and effective collaboration with their team. (1 reviews) - Automation (1 reviews) - Users highlight the **outstanding customer support** and impressive product offerings of Basis, enhancing their campaign management experience. (1 reviews) - Collaboration (1 reviews) - Communication (1 reviews) **What users dislike:** - Users find the **complex user interface** of Basis outdated and often inconvenient for generating reports. (2 reviews) - Users find the **system complex** and not user-friendly, making it challenging for everyone to navigate. (1 reviews) - Users find Basis **complex and not user-friendly** , leading to a cumbersome experience for many individuals. (1 reviews) - Users find the **complex reporting** in Basis to be inconvenient, alongside concerns about the outdated UI. (1 reviews) - Users find the **complex usability** of Basis challenging, making it less accessible for everyone. (1 reviews) - Difficult Setup (1 reviews) - Inefficient Processes (1 reviews) - Users note the **limited features** of Basis, expressing the need for more integrations and a dedicated dashboard. (1 reviews) - Limited Options (1 reviews) - Limited Reach (1 reviews) ## Basis Reviews ### 1. Leanring a lot and getiing educated about digital sleling platforms, **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2018 **What do you like best about Basis?** How easy it is to get help if you need it. **What do you dislike about Basis?** I am very confused about the terminology. I wish there was an easier way to learn this terminology! **Recommendations to others considering Basis:** User friendly and great staff! Always available for help to meet your needs. **What problems is Basis solving and how is that benefiting you?** Easy way to manage client needs. ### 2. A Great Platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew K. | Vice President of Communications, Public Relations and Communications, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2018 **What do you like best about Basis?** Basis is easy to use and becomes super intuitive after only a few uses. Once a user figures out the basic functionality, it's off to the races for their client campaigns. From campaign customizations to running reports, this system has it all. Not only that, but the team at Centro sets users up for success with their free training sessions. For never having lived in the programmatic world before, these sessions helped bring an instant understanding to a brand new technology for my firm. **What do you dislike about Basis?** The only thing I've found that I dislike so far is the user access. At this point we are only allowed one user account for our entire firm. However, it is my understanding that a new functionality will be added soon to have multiple user accounts available. **What problems is Basis solving and how is that benefiting you?** We were beginning to see a lot of clients interested in digital (programmatic) advertising and we weren't quite sure what solution to bring to the table to solve this problem. Through my research and after a demo, I determined that Basis DSP was the best platform to learn and bring to the table for our new and existing clients looking to get into the programmatic side of advertising. ### 3. An easy to use, nimble platform **Rating:** 4.5/5.0 stars **Reviewed by:** Victoria C. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2018 **What do you like best about Basis?** Transparency, slice performance data however you want it, excellent client support, extremely user friendly and intuitive, and Basis consistently releases new features that are valuable **What do you dislike about Basis?** I'd like to see more reporting enhancements on the product road map **What problems is Basis solving and how is that benefiting you?** Endless targeting options for every channel, always a way to achieve scale ### 4. Programmatic For The Little Guy **Rating:** 4.5/5.0 stars **Reviewed by:** Michael P. | Director of Digital Media, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2018 **What do you like best about Basis?** 70+ ad networks, 30+ data partners, pinpoint geo-targeting down to 5m. Awesome location based remarketing capabilities through Factual. **What do you dislike about Basis?** Steep learning curve to figure out how to use the system optimally. Luckily Basis provides fantastic training both at setup and on-going to keep us using it like pros. Also no out of the box customer match type solutions. Have to use a 3rd party vendor which incurs additional costs. **Recommendations to others considering Basis:** Basis DSP is the best way to access programmatic display at a SMB friendly spend level. **What problems is Basis solving and how is that benefiting you?** We work with a lot of local businesses who don't have the budgets to support the minimum spends of most ad networks. With Basis DSP the minimum spends are much more palatable for local ad spends which have allowed us to offer programmatic display campaigns that really take advantage of today's data-driven landscape. ### 5. Robust, would recommend! **Rating:** 4.0/5.0 stars **Reviewed by:** Burns F. | digital marketing manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2018 **What do you like best about Basis?** Excellent hands-on customer service make this super powerful platform approachable. Incredible targeting capabilities in a sleek interface - we love it! **What do you dislike about Basis?** Facebook conversions don't match up which is hard because we want to be able to pull a reporting from this platform. **What problems is Basis solving and how is that benefiting you?** Granular targeting is important for our performance-based digital marketing agency. ### 6. Solid DSP **Rating:** 3.5/5.0 stars **Reviewed by:** Timothy W. | Director of Ad Operations, Broadcast Media, Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2018 **What do you like best about Basis?** Far and away the best feature of Basis DSP is the support. The Centro team has been instrumental in training my sales teams on Programmatic Advertising. They've also been very receptive to our feedback and feature requests. **What do you dislike about Basis?** The UI is clunky and outdated. There are also issues pulling reports over any length of time. We've had to contact them directly to get lifetime reports for some of our longer campaigns (<1 year flights). Maybe I'm just spoiled by a decade of DFP, but there's a lot of reporting metrics that just aren't available. **Recommendations to others considering Basis:** Do your due diligence. Basis is a great basic DSP but it may not be right for you if you have deep reporting needs. **What problems is Basis solving and how is that benefiting you?** We use Basis DSP for our Programmatic product line as well as for some internal marketing initiatives. ### 7. Best DSP I have ever used **Rating:** 5.0/5.0 stars **Reviewed by:** Mac M. | Director of Ad Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2018 **What do you like best about Basis?** Easy to use platform and customer service is outstanding **What do you dislike about Basis?** Only thing is I can't upload keywords myself. **Recommendations to others considering Basis:** Better targeting, easy to use and understand, and customer support is unmatched. **What problems is Basis solving and how is that benefiting you?** We use Basis to schedule all of our ads online from GEO, Search/SIte, BT/CT and video. Amazing results!! ### 8. Kim's Basis review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2019 **What do you like best about Basis?** I like the main dashboard and insights feature **What do you dislike about Basis?** Still learning, but figuring out analytics **What problems is Basis solving and how is that benefiting you?** Ease with managing ad campaigns, having it all in one place ### 9. great support and customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Eric N. | SVP, Media Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2018 **What do you like best about Basis?** our account manager is amazing. never have to wait for a response and keeps the team up to date. **What do you dislike about Basis?** some of the UI elements could be improved. **What problems is Basis solving and how is that benefiting you?** everything. Basis has been very versatile for us to match solutions to needs based on each campaign. ### 10. Digital Media Coordinator **Rating:** 4.5/5.0 stars **Reviewed by:** Christopher M. | Digital Media Coordinator, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2018 **What do you like best about Basis?** I really enjoy the ease of use, we are only utilizing the self-serve platform but everything is fairly straight forward and there is plenty of metrics you can apply to dig deeper if desired. **What do you dislike about Basis?** Maybe mike the layout a little more inviting, it does seem a bit out dated as far as view-ability. But this is more of a cosmetic change, everything we use it for is very ideal. **Recommendations to others considering Basis:** Definitely give this product a try, we have seen quality results while not using a big chunk of our spend. **What problems is Basis solving and how is that benefiting you?** We have actually driven a few checkouts which is one of our primary KPI. As compared to other partners and the amount of effort and time we are putting in with them, Centro is outperforming them while requiring less of our time to dedicate to it. ### 11. Most Helpful Team by Far **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa W. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2018 **What do you like best about Basis?** My favorite thing about Basis DSP is definitely the huge amount of support I know that I will have from them. From a small "where do I find this button?" question, to strategic support and resources for pitching new business, my questions are answered quickly and thoroughly every time. **What do you dislike about Basis?** There are some small fiddly things that can cause day-to-day annoyance. There's no way to include 3rd Party CPM charges, so daily budgeting involves more calculations on my end than I would prefer. And while I can set up dayparting, tactic start/end dates are only scheduled by day, not time. **What problems is Basis solving and how is that benefiting you?** Basis DSP gives me a great overview of all digital tactics I have running across many different clients, which keeps me organized and prevents anything from falling through the cracks. ### 12. Easy to Use Product with Competent Team **Rating:** 4.5/5.0 stars **Reviewed by:** Liz D. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2018 **What do you like best about Basis?** The platform is easy to use and relatively straight forward with the use of hierarchy for campaign structure. We love working with our Customer Success Manager, as she seems to always have an idea or solution for the types of campaigns we're running. Whenever I've had an issue, the Support team always responds quickly to my request and 99% of the time comes to a fast solution. **What do you dislike about Basis?** The reporting tools could be more robust. There are so many factors we're laying into campaigns - from audience or contextual targets, to PMPs, etc. I wish there were more customizable elements to the reports. **What problems is Basis solving and how is that benefiting you?** We've been able to streamline all of our programmatic buying in one platform, with more transparency and budget flexibility than using a managed service. ### 13. Easy to use and amazing customer service/account management. **Rating:** 4.5/5.0 stars **Reviewed by:** Marina P. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2018 **What do you like best about Basis?** I couldn't begin to use the tool without our amazing customer success manager, Kallie. She is so helpful and knowledgeable. **What do you dislike about Basis?** I don't have anything negative to say. The only reason that we would stop the service is because we need something a little more full service and less hands on. **Recommendations to others considering Basis:** Be prepared to learn a lot! And take some time to review all of the learning materials provided by the support teams. **What problems is Basis solving and how is that benefiting you?** We are just getting our toes wet in digital display ads and retargeting ads. It is a current gap in our sales process. We have received a handful of enrollments through our retargeting ads and have learned so much about the digital ad space going through the process. ### 14. Reporting for clients **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2018 **What do you like best about Basis?** How is it is to view the status of a client. **What do you dislike about Basis?** How sometimes you have to wander around to find old creative. **What problems is Basis solving and how is that benefiting you?** It helps clients grow nationally. ### 15. Finally in control! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2018 **What do you like best about Basis?** Having control and flexibility of our campaigns has been the best part of switching to Basis DSP. No more email back and forth to get creatives switched out, targeting changes or reports. **What do you dislike about Basis?** Some reporting takes longer to run than expected, but being able to pull the data you need whenever you want it is better than waiting days for someone else to email it to you. **Recommendations to others considering Basis:** Take the time to work your Business Success Manager. Developing that relationship will help you learn how to use and setup campaigns in DSP faster and more efficently. Ours has provided insights and suggestions that helped our campaigns along the way. **What problems is Basis solving and how is that benefiting you?** Being able to run media has created opportunity for our clients that they had to go elsewhere for or hadn't considered yet. We are able to look at targeting options to pitch creative media plans and excute them quickly, ### 16. recommend Basis **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** September 23, 2018 **What do you like best about Basis?** i liked the certificated program, there is a complete information in the d¡first plan about the platform and second about the tech advances of the industry. **What do you dislike about Basis?** i don t have dislikes , I think everything is so good organized for the persons like me that work day by day for our the bes perfomance of our brands **What problems is Basis solving and how is that benefiting you?** I think in my case Basis solve my problem about aucience and clusters therms, geolocalization and conversion objetives, because I have business objectives like sales & traffic stores. ### 17. Easy to use set of tools delivered by an amazing team **Rating:** 3.5/5.0 stars **Reviewed by:** Joanna D. | Head of Programmatic Strategy, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2018 **What do you like best about Basis?** Our experience using Centro has taken us through many ups and downs, but overall the difference is in the support given to us by the excellent team at Centro. There is a level of service and caring about customers not seen with competitors. The platform has also improved and changed a lot over the past couple of years, and it seems that with each new iteration there are more and better tools for me to control my own fate as a media buyer. **What do you dislike about Basis?** We have a unique business model and likely some of the challenges we face would not be shared by other agencies, but one of the most important qualities in a DSP for us is massive scale over relatively short periods of time. Centro has struggled to deliver that to us in the past, to the point where it was our "backup" dsp in case of emergency. However, I am pleased to say that there have been positive changes recently in this respect, and I am noticing much more available scale when running during the last few campaigns. **What problems is Basis solving and how is that benefiting you?** Centro is the vehicle we use to match live content with potential audience, and it's safe to say that our business relies completely on the technology of a dsp to match content with audiences and drive ROI for our customers. So it's pretty integral for us. ### 18. Top-notch targeting; 5-star customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2018 **What do you like best about Basis?** Top-notch omnichannel targeting technology; vast quality inventory; very attentive customer service **What do you dislike about Basis?** Wondering if it can be easier to check line item status like a button with color indicating if the campaign is on or off. **What problems is Basis solving and how is that benefiting you?** It provides us with a more robust programmatic buying platform and gives us the confidence that we are utilizing the best and smartest tool in the industry for our clients. ### 19. Centro is a great media buying tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2018 **What do you like best about Basis?** Mostly the newest optimization tool, its very helpful and frees up a bit of my time. Also the support team gets back to me relatively quickly when in need of assistance. **What do you dislike about Basis?** I don't really dislike anything, my biggest issues when first setting up campaigns would be the campaigns would all be turned on and the group wasn't or vice versa and it didn't have a little pop up that notified me they didn't match. Same things for if the dates didn't match. It would solve minor user errors. **Recommendations to others considering Basis:** Maybe using fresh audience segments or being transparent about who exactly is in the segment or how old the data is would be helpful. If links are broken a pop up should say if that is possible. There are always little things, when you are a user and running 20 or 30 of these, little helpful reminders make the world or problem catchers help me since I make a lot of mistakes :) **What problems is Basis solving and how is that benefiting you?** targeting exactly who they need. Benefits would be the impressions aren't just blasted out to everyone. ### 20. Simple and effective, very intuitive UI **Rating:** 5.0/5.0 stars **Reviewed by:** Eduardo R. | Network Operation, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2018 **What do you like best about Basis?** The platform UI is very clean, well organized menus and very intuitive. After a few campaigns, you can understand mainly most of its capabilities. Personally, the integration of the third party data is essential and this platform performances very nice. Finally, the business executive (customer success manager) assigned to our account is such a great guy, he help us a lot , he organices quarterly meetings to follow up our advances and regularly he send us information, invitations, etc. **What do you dislike about Basis?** There's once thing to improve, the reporting. Reports are pretty basic and sometimes it's necessary more granulate information. **Recommendations to others considering Basis:** Like I said previously, they should work on the reporting. **What problems is Basis solving and how is that benefiting you?** Basically, to buy good online presences. ### 21. Ever Evolving Platform with Amazing Customer Service **Rating:** 4.5/5.0 stars **Reviewed by:** Jeff R. | Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2018 **What do you like best about Basis?** Basis DSP includes the ability to do just about anything in the Programmatic landscape. The UI is intuitive and relatively easy to use. Great control over Sites, Exchanges, and Brand Protection. Bulk uploads and Creative management across brands is extremely helpful. The customer service is top notch, they really treat you as a member of the team. Feature requests are not ignored. **What do you dislike about Basis?** I'd like to see more pacing controls and pacing reporting on a campaign level. The features are being rolled out soon, so there is light at the end of the tunnel. **What problems is Basis solving and how is that benefiting you?** Allows us an efficient and easy way to run Programmatic display campaigns across all devices. ### 22. So far so good, the team and support is very helpful and professional. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2018 **What do you like best about Basis?** The Centro team has been extremely helpful as we explored media buying options. **What do you dislike about Basis?** So far things are going well. The only dislike is related to verification and viewability. They do not support video verification. **Recommendations to others considering Basis:** Ensure viewability and verification options are available for video **What problems is Basis solving and how is that benefiting you?** Creating one single platform to accommodate some of our media needs. ### 23. My first DSP and I love it **Rating:** 4.5/5.0 stars **Reviewed by:** Nicky C. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2018 **What do you like best about Basis?** I really like the ease of use. After just one or two trainings, I was ready to start running ads at my leisure. **What do you dislike about Basis?** I wish there was a way to set a maximum spend at the campaign level- not just the group or tactic level. **Recommendations to others considering Basis:** If you've used another DSP similar to FB or Twitter ads, getting to learn BASIS for display will be very easy for you. **What problems is Basis solving and how is that benefiting you?** Being able to launch ads as soon as we get creative approval from clients- which can sometimes be in the middle of the night. ### 24. Media Planner Using The Greatest DSP Ever! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Newspapers | Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2018 **What do you like best about Basis?** I like how clean the user interface is. The search function makes it easy to find groups and campaigns. It is easy to train others on the team with how the hierarchy has been set up. **What do you dislike about Basis?** I dislike how when I copy an old group, that it keeps the previous start and end dates in the copied campaigns. It would be great to have those updated as well, but the bulk edit feature comes in handy. I also dislike how we cannot set up for creatives to start and stop. We have issues with our customers who have ads that start or end on weekends and we do not access the system on those days so we have to either wait until Monday or have something start late on Friday. **What problems is Basis solving and how is that benefiting you?** Using the DSP as self serve allows for myself and my teammate to make minor and major optimizations ourselves rather than waiting on someone else to do. Being in it everyday allows for me to see what is performing, what tactics are more expensive or least expensive and where to allocate the money for our customers to give them the best results possible! ### 25. Basis review **Rating:** 5.0/5.0 stars **Reviewed by:** Starla K. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2018 **What do you like best about Basis?** The flexibility to be able to pull reports and numbers quickly. **What do you dislike about Basis?** How if you are pulling a report and the creative that ran on that month ins't currently linked, so you have to check the linked box. **What problems is Basis solving and how is that benefiting you?** How you can specify what/ where and when you want the client to run. ### 26. sarah **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2018 **What do you like best about Basis?** the interface is easy to use and get used to **What do you dislike about Basis?** i dislike how the zip code reporting is not correct, and for one zip code, there are a few cities from a few different states from that one zip code. **What problems is Basis solving and how is that benefiting you?** it is causing more problems than solutions ### 27. Easy to use and very knowledgeable staff. **Rating:** 5.0/5.0 stars **Reviewed by:** Megan S. | Digital Sales Traffic Coordinator, Broadcast Media, Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2018 **What do you like best about Basis?** That if i ever have a question, the basis team is always there to help! **What do you dislike about Basis?** how many steps there are to complete one task. **What problems is Basis solving and how is that benefiting you?** The benefits would be that our clients get the most out of advertising with us because we can reach so many different platforms through them. ### 28. Easy to use and very powerful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2018 **What do you like best about Basis?** Basis is easy to use and has great targeting options. The Private Marketplace is fantastic. Would recommend in a heartbeat. Also - Great customer service. **What do you dislike about Basis?** Would be nice if you could get creative approved on a 24-7 basis, or at least 7 days a week. **What problems is Basis solving and how is that benefiting you?** Easy communication to targets. ### 29. Great service, fair product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2018 **What do you like best about Basis?** Customer support is responsive and friendly. **What do you dislike about Basis?** The Basis DSP can be slow at times, especially when working with audience segments. Once you reach a large number of audience segments it can take a long time to process changes on that tab. The audiences tab could use the ability to setup presets as well. Basically, the audience tab needs to be rebuilt with usability in mind. Need to be able to batch edit creative names much like you can campaign names. Also would love to have the ability to set start/end dates/times for creatives. **Recommendations to others considering Basis:** I am new to the Programmatic buying world so my knowledge of other DSPs is low. I would like to see what other DSPs have to offer before I can recommend Basis DSP. **What problems is Basis solving and how is that benefiting you?** Able to have complete control over our Programmatic buying. ### 30. It's pretty good. **Rating:** 4.0/5.0 stars **Reviewed by:** Andrew S. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2018 **What do you like best about Basis?** It's fairly easy to manage campaigns and get a sense of what changes will be good. **What do you dislike about Basis?** The interface could use some love. It's a bit dated and needs some shortcuts in some places to help workflow. **Recommendations to others considering Basis:** Give it a try. **What problems is Basis solving and how is that benefiting you?** It's a good solution for programmatic ads. ### 31. User Friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2018 **What do you like best about Basis?** Easy to use, great costumer service. **What do you dislike about Basis?** Sometimes videos can be slow to upload. **Recommendations to others considering Basis:** Be sure to get training directly from Centro. The system itself is very easy to use, but make sure to equip yourself with the knowledge/tools to use the system properly and you can't go wrong! **What problems is Basis solving and how is that benefiting you?** Targeting hard to reach consumers using unique targeting methods. It is very beneficial being able to search for any kind of targeting and find a great variety within Basis. Basis makes placing programmatic digital in house much easier. ### 32. Basis Provides Everything We Need **Rating:** 4.5/5.0 stars **Reviewed by:** Will B. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2018 **What do you like best about Basis?** Optimizations and Support from our Rep. **What do you dislike about Basis?** The inability to bulk edit links on ads. **Recommendations to others considering Basis:** Once you work in the platform for a little bit, Basis should become an essential tool in your marketing strategy. **What problems is Basis solving and how is that benefiting you?** With Basis, we have the ability to offer our clients a number of tactics. We can walk into initial meetings and have 5 different plans for them to review. The optimization capabilities of Basis is also fantastic and it allows for us to do more than just set it and forget it, we can actually influence the results based on our KPI really easily. ### 33. Great User Experience! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2018 **What do you like best about Basis?** The best attribute about Basis is the ability to target granularly. **What do you dislike about Basis?** My least favorite attribute about Basis is the ambiguity of geo targeting. **Recommendations to others considering Basis:** None **What problems is Basis solving and how is that benefiting you?** We are able to effectively drive successful programmatic campaigns for our clients. ### 34. Straight to the point **Rating:** 4.0/5.0 stars **Reviewed by:** Kyle J. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2018 **What do you like best about Basis?** The interface. No other dsp has quick and easy to use interface. **What do you dislike about Basis?** There is no scheduled reporting still after 4 years of being an active user. **Recommendations to others considering Basis:** Give it a 3 month try. **What problems is Basis solving and how is that benefiting you?** The ability to keep cost down and still get great results. ### 35. Easy - Solid Platform with Great Customer Support. **Rating:** 4.5/5.0 stars **Reviewed by:** Christopher P. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2018 **What do you like best about Basis?** Their support from our Customer Success Manager is top notch! Always giving us the latest trends in the industry and whenever we have an issue, she responds very quickly and with solutions. **What do you dislike about Basis?** Great platform - however I consider myself a "power user" of most tools so when I can't bulk upload/update a large quantity of ads, it slows me down. Although they do have some bulk features, if you work with thousands of ads, this can be a challenge. **What problems is Basis solving and how is that benefiting you?** Driving qualified traffic to our site for purchase and/or brand awareness campaigns. ### 36. Great Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2018 **What do you like best about Basis?** The platform is very intuitive and the service received is top notch. Our account manager, Jeff, is easy to reach and always points us in the right direction. Jeff goes above and beyond to help our team. **What do you dislike about Basis?** My team would like to have an inventory tool to forecast inventory layered with specific data segments and geos. **What problems is Basis solving and how is that benefiting you?** Basis DSP is our only in-house display platform. It helps us build programmatic display solutions for our clients. ### 37. Easy, informative and ready to get started! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2018 **What do you like best about Basis?** Still being trained on the software, but I know it will be something I use frequently. **What do you dislike about Basis?** Haven't had a chance to play with the system to dislike anything yet. :) **What problems is Basis solving and how is that benefiting you?** Digital/Mobile media buying ### 38. Great Targeting Capabilities & Sound Reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2018 **What do you like best about Basis?** The broad range of exchanges we can access. **What do you dislike about Basis?** The constant discrepancies in reporting between basis and other tools (like google analytics or client's crm). **Recommendations to others considering Basis:** Make sure you work on the up-front setup to ensure your ROI is tracking properly. **What problems is Basis solving and how is that benefiting you?** We are solving a problem of not being able to advertise on google due to a client's classification as a weapon (TASER), and are expanding their brand awareness and audience targeting abilities. ### 39. Easy to Use **Rating:** 4.0/5.0 stars **Reviewed by:** Jordan K. | Enterprise (> 1000 emp.) **Reviewed Date:** June 04, 2018 **What do you like best about Basis?** The platform is incredibly easy to use and can be taught to anyone. Setting up new campaigns is quick and for the most part once it is setup it can be left alone. **What do you dislike about Basis?** Functionally there is nothing that I dislike. My biggest negative is the CPM we are paying for impressions. **What problems is Basis solving and how is that benefiting you?** It is a quick and easy platform to post ads. This saves us a lot of time. ### 40. Great tool! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2018 **What do you like best about Basis?** I appreciate the tool for a number of reasons. The tool is simple to setup and there are a number of campaign types to choose from. I can add creative with ease and I can make optimizations on the fly. **What do you dislike about Basis?** I wish there was a way to make updates via mobile, as well as check results quickly without being by a desktop computer. As well, I have discovered a number of outside vendors that charge me on a CPM. Since I have hard costs to adhere to (that I use for both net costs for the dsp as well as the costs for these tools) it is very challenging to juggle that money. For example: if I am running at a more efficient CPM, I'll hit more impressions, which makes my costs go up for these outside vendors. It's actually a huge issue and a constant daily balancing act that could easily be fixed by adding some type of fixed cost CPM within the tool to ensure my minimums would not go over. **Recommendations to others considering Basis:** I think it is a good tool to use for display ads. I do think there is a lot more that I can start doing that I am still working through. **What problems is Basis solving and how is that benefiting you?** Business problems being resolved are minimums. Some of our clients cannot adhere to minimums with some vendors we typically use. With this tool we are able to implement our own minimums as well as use similar tactics. ### 41. Ease of use and great support staff! **Rating:** 4.5/5.0 stars **Reviewed by:** Andrew B. | Digital Campaign Manager, Broadcast Media, Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2018 **What do you like best about Basis?** The ease of use of the platform is great. I've worked in other DSP's and Centro/Basis is one of the easiest to use. Their mulit-update feature and bulk creative upload are great. I work with Matt Kershaw, Alyssa Hamm, and Mike Smith. They are an excellent support staff and have been nothing, but helpful when it has comes to any questions I may have. **What do you dislike about Basis?** Honestly, I can't think of anything I dislike about this platform. **What problems is Basis solving and how is that benefiting you?** n/a ### 42. Learned lots, better marketer **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2018 **What do you like best about Basis?** The ease of use in placing display ads. Kallie, my CSM and my account manager did an awesome job when we first signed on, at explaining, and guiding me through the process, which I was able to thoroughly understand (because of their patience), and am now able to easily maneuver through the platform. **What do you dislike about Basis?** My only 2 recommendations for the overall platform would be seeing what my primary conversion is, by just hovering over the number, rather than clicking on conversions. My second recommendation would be to find a way to minimize the number of clicks for a user to move through the campaign performance information. **What problems is Basis solving and how is that benefiting you?** I've been able to add an additional touch point to how we connect with our clients. I've been able to better track how many visits our page gets per day, based on various actions. DSP has pushed me to dig deeper into our overall company analytics. ### 43. Great Platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2018 **What do you like best about Basis?** The platform is easy to navigate and train team members. We have an excellent Customer Success Manager who offers support and optimization recommendations whenever needed. **What do you dislike about Basis?** The user access is limited. Since I have been added on to our agency account, I am unable to view Help Center in its entirety. **Recommendations to others considering Basis:** Walk through a demo with Basis team to learn more. This has allowed our agency to expand offerings and actually make optimizations to campaign rather than just set it and forget it. **What problems is Basis solving and how is that benefiting you?** Our agency has numerous clients that are interested in digital advertising. Basis DSP is the best programmatic platform we have used thus far. The capabilities are endless! ### 44. Centro is a great company and even better product. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2018 **What do you like best about Basis?** The platform is pretty easy to use and reporting quickly is key! **What do you dislike about Basis?** The system has a lot of upgrades, meaning down time where we cant access the system. **What problems is Basis solving and how is that benefiting you?** Reporting, That’s the biggest problem I see. Clients want to know where their dollars are being spent and we are able to show them. ### 45. Basis makes it easy **Rating:** 5.0/5.0 stars **Reviewed by:** Jesse W. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2018 **What do you like best about Basis?** Training and support are awesome! Kallie, my rep, is very knowledgeable and extremely patient. **What do you dislike about Basis?** I would like to see the software store more regularly used data so I don't have to re-enter the same thing over each time I update ads. **What problems is Basis solving and how is that benefiting you?** More targeted advertising and at less cost than using a full service vendor. ### 46. McClatchy-Centro Partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Eder Javier C. | Client Success Manager - Digital Marketing Strategist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2018 **What do you like best about Basis?** The customer service is by far the best thing about Centro. We have many options in terms of DSP’s but having John Botero and Christine Paulson there for any new features of troubleshooting is absolutely awesome! **What do you dislike about Basis?** Not much of a dislike but I wish Centro had a geo-fencing feature like Simpli.fi **Recommendations to others considering Basis:** Get in touch with the Customer Service team for a trainings. **What problems is Basis solving and how is that benefiting you?** Many! We love that we are very hands on with Centro’s DSP. We can generate pixels on he fly and the optimization tools are great. ### 47. Programmatic Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Newspapers | Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2018 **What do you like best about Basis?** Great help from our CSM, great resources available **What do you dislike about Basis?** some functionality not available ....say this is short? lol some more white list functionality? **What problems is Basis solving and how is that benefiting you?** targeting users on a multiple platforms, now have the ability to target mobile users basically anywhere ### 48. Media Planner/Buyer **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2018 **What do you like best about Basis?** Team Basis support and ease of platform use **What do you dislike about Basis?** Integration capabilities and the lack thereof for certain programs such as DashThis, Google, etc . **What problems is Basis solving and how is that benefiting you?** Developing an in-house agency and becoming well-versed in the digital advertising arena. ### 49. Basis is great! **Rating:** 5.0/5.0 stars **Reviewed by:** Melanie H. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2018 **What do you like best about Basis?** Basis DSP makes managing display campaigns simple and easy. Kallie is always there to offer help and answer my ridiculous questions, and the DSP Support team always replied promptly and thoroughly. **What do you dislike about Basis?** I would enjoy a reporting feature that allows for the customization of all columns (impressions, clicks, etc) to cut out extraneous metrics such as completion rate for standard display campaigns. **What problems is Basis solving and how is that benefiting you?** Basis DSP has allowed for total flexibility with campaign budgets, which has been a great aid for clients with small budgets or small agency efforts. ### 50. Great Programmatic Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 05, 2018 **What do you like best about Basis?** Centro buying techniques & customer service! **What do you dislike about Basis?** I think the interface can change up a little. **What problems is Basis solving and how is that benefiting you?** Optimization techniques. They have a great tool for us internally to optimize based on CPC/CPA or CPM. ## Basis Discussions - [How does Basis Compare?](https://www.g2.com/discussions/13672-how-does-basis-compare) - 1 comment, 1 upvote - [What is implementation and ongoing services like at Centro?](https://www.g2.com/discussions/implementing-basis) - 1 comment, 1 upvote - [View Basis pricing details and edition comparison](https://www.g2.com/products/basis/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-21+05%3A08%3A28+-0500&secure%5Bsession_id%5D=30b659be-2c44-42d1-ba7b-ec1eaf2c072a&secure%5Btoken%5D=4400316fb779d750569da44f60d4cad20aaded5596ad165da87b4e8e41b79163&format=llm_user) ## Basis Integrations - [NinjaCat](https://www.g2.com/products/ninjacat/reviews) ## Basis Features **Channel Functionality** - Display Functionality **Platform Basics** - Cross-Device Advertising - Audio Ad Formats - Programmatic Audio - Audience Targeting **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Platform Reporting** - Performance Monitoring - Reporting Dashboards **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Audio Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Basis Alternatives - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 4.4/5.0 (182 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (866 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (763 reviews)