--- title: Basis Reviews meta\_title: 'Basis Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 287 reviews by the users' company size, role or industry to find out how Basis works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 287 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Basis Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Basis but has limited features. Are you part of the Basis team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance. * * * Seller [Basis Technologies](https://www.g2.com/sellers/basis-technologies) Discussions [Basis Community](https://www.g2.com/products/basis/discuss) Languages Supported English Solution Type All-in-One Overview by Anthony Loredo (Technology and Advertising Storyteller; Creator of Marketing Outcomes to Share with Customers, Peers, Friends, Parents and Kids; Public Relations Senior Director at Centro) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 10 months [ View More Pricing Information ](https://www.g2.com/products/basis/pricing) ## Top-Rated Alternatives [ ![The Trade Desk](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "The Trade Desk") The Trade Desk 4.4/5(184) ](https://www.g2.com/products/the-trade-desk/reviews) [ ![StackAdapt](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "StackAdapt") StackAdapt 4.7/5(898) ](https://www.g2.com/products/stackadapt/reviews) [ ![AdRoll](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ View All Alternatives ](https://www.g2.com/products/basis/competitors/alternatives) ## User Insights Average based on 287 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## Basis Integrations (1) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") NinjaCat ](https://www.g2.com/products/ninjacat/reviews) Show More ![Jessica C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jessica C.") JC Jessica C. Director of Account Growth Small-Business (50 or fewer emp.) 9/26/2024 "Great tool, and fantastic team" 5/5 What do you like best about Basis? I've used various Programmatic platforms, and what sets Basis apart is twofold: 1) The outstanding customer support. Their team always gets back to us very quickly and proactively provides updates via email on updates to the platform, new partnerships, partnerships that are no longer available, and new product lines. We see Basis as an extension of our team, helping with new business pitches and new product offerings for our clients. and 2) The breadth of product offerings and features under their umbrella (display, video, OTT/CTV, digital OOH, transit, radio, etc.) is impressive. I have not found this with other programmatic platforms, and find it extremely valuable. Review collected by and hosted on G2.com. What do you dislike about Basis? Reporting could use some slight improvement tweaks, but they are actively working to implement our suggestions. It's very usable as-is, could just be that much faster with these tweaks. Review collected by and hosted on G2.com. What problems is Basis solving and how is that benefiting you? When MediaMath filed Chapter 11, we were so happy to have started using Basis. So in that regard, it solved a potentially BIG problem for us! They have helped us to inherently understand the ever-changing landscape of programmatic so we can stay abreast of the latest. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Edward G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Edward G.") EG Edward G. Head of Digital Marketing Mid-Market (51-1000 emp.) 7/3/2024 "Hands on Keyboard User in One Day" 5/5 What do you like best about Basis? The Basis Standalone DSPis a pretty simple and relatively easy platform to learn. While I knew alot about programmatic, I always "had people for that". In my new role, I had to learn to be hands on keyboard across the entire programmatic landscape. Using the Basis platform has allowed me to easily learn how to create programmatic campaigns across display, audio, online video, CTV and more. And, whenever i needed help, a human in customer service from the Basis help center was always there. And, the other thing we like about the platform, is that there is no minimum spend. This allows our small businss clientele the opportunity to test and learn about a new medium that they had never tried before and know very little about. Hats off to BASIS! Review collected by and hosted on G2.com. What do you dislike about Basis? I have found Basis to be very good. Nothing to dislike. Review collected by and hosted on G2.com. What problems is Basis solving and how is that benefiting you? The Basis Standalone DSP platform is allowing us to serve our small business clients in new media. And it is saving us the time, effort and investment capital of creating our platform. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Jeff W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeff W.") JW Jeff W. Buyer Small-Business (50 or fewer emp.) 9/12/2024 "What a great self-serve platform...." 5/5 What do you like best about Basis? The ease of use of the platform and the support team... they respond quickly and takes an educational approach. The Basis platform has all the features to fits all types of campaign sizes and makes it easy to optimize and adjust on the fly. Review collected by and hosted on G2.com. What do you dislike about Basis? Basis has easy to use API integrations that allow you to integrate with 3rd party dashboards but I wish Basis would develope a dashboard of their own. Review collected by and hosted on G2.com. What problems is Basis solving and how is that benefiting you? Basis is a multi-channel DSP that has advanced features... With Basis our buyers are able to set up and manage more campaigns than before. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 7/29/2024 "Basis Exceeds my Expectations Daily" 5/5 What do you like best about Basis? Basis DSP is one of the most ituative and wasy to use DSP's that I've used; Implementation and execution of campaigns, the number of integrations in the platform, and the number of features make my day to day easier and allows me time to really focus on the clients goal and the final outcome of the campaign. The best thing about Basis is all of the resources provided to you to be successful. Their help and resource centers are top notch and their customer support is top teir. Review collected by and hosted on G2.com. What do you dislike about Basis? It's honeslty hard to come up with something I dislike about Basis. There are a few features that I wish functioned differently for ease of use, but understand why they are the way they are. These are just things that would be nice to have customized to how I use the platform. Review collected by and hosted on G2.com. What problems is Basis solving and how is that benefiting you? Basis provides us with a slew of products to offer our clients and it's all housed in one DSP. We don't have to use multiple platforms or DSP's in order to fulfill our clients campaigns. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite MA Madisyn A. Senior Digital Media Strategist Small-Business (50 or fewer emp.) 7/24/2024 "Exceptional Digital Advertising Solutions" 5/5 What do you like best about Basis? I've had the pleasure of using Basis for four years now and they have exceeded my expectations in every way. As an agency looking to streamline our clients' digital advertising efforts, Basis has been an invaluable partner. The platform is incredibly user-friendly, the solutions are comprehensive and the customer support (specifically George Leff) is excellent. Review collected by and hosted on G2.com. What do you dislike about Basis? There isn't much to dislike about Basis, although certain platform integrations can take a long time to come into effect. This is a minor inconvenience that doesn't overshadow the overall benefits and functionality that Basis provides. Review collected by and hosted on G2.com. What problems is Basis solving and how is that benefiting you? Basis simplifies the complex process of media planning and buying by providing a unified platform for all of our clients. This saves us significant time and reduces the potential for errors. The advanced and varying targeting capabilities ensure our ads reach the right audience, increasing engagement and ROI. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite KT Kaylee T. Digital Strategist Mid-Market (51-1000 emp.) 11/1/2023 "Top Programmatic Platform" 5/5 What do you like best about Basis? Easy to use. Great team to back it all up. Review collected by and hosted on G2.com. What do you dislike about Basis? Still have not found something that I don't like about Basis. Review collected by and hosted on G2.com. What problems is Basis solving and how is that benefiting you? We're in healthcare so Basis allows us to use more precise targeting since we are not allowed to do any form of retargeting. Review collected by and hosted on G2.com. Show More 10/11/2024 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 5/2/2024 "Excellent DSP and support" 4.5/5 What do you like best about Basis? Wide range of targeting options in platform, easy to use, the customer success teams (both regular support and CSOD) are quick to respond and provide complete, helpful information. Very rarely do I work with a platform on which the support teams go above and beyond to help strategize targeting tactics. The norm these days for other platforms seems to have become providing scripted responses such as "spend more money," whereas Basis support understands agencies work with fixed budgets and need to get the most out of them. Review collected by and hosted on G2.com. What do you dislike about Basis? There's no way in-platform to gauge what settings are restricting spend/pacing. It would be extremely helpful if there was a way to understanding what specific settings are restricting a campaign from spending, or at least a clue as to what could be causing it. Sometimes this can take a while to diagnose on your own or just having to wait on a repsonse from the support team (who are quite quick to respond, but sometimes you just want to resolve the issue immediately on your own). Review collected by and hosted on G2.com. What problems is Basis solving and how is that benefiting you? Staying current with industry trends. Constantly updating the platform with new, useful features. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Rodrigo T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rodrigo T.") RT Rodrigo T. Head of Audio Mid-Market (51-1000 emp.) 8/9/2024 "I'm very happy with the platform and also the team and support they provide." 4.5/5 What do you like best about Basis? The DSP works very smothly, with no campaign problem so far. Great support from all team and with great updates and tips. Really proactive on showing new features and investigating our needs. Review collected by and hosted on G2.com. What do you dislike about Basis? There are 2 things that we missi on Basis right now. First is the connection with SoundCast our SSP and we the other is that ID5 is not implemented yet. I know these 2 features are being descussed and I'd love to have them implemented. Review collected by and hosted on G2.com. What problems is Basis solving and how is that benefiting you? Connect and deliver Audio campaings in all 14 different countrires we work with and allso all supply Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Kaylee T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kaylee T.") KT Kaylee T. Digital Strategist Enterprise (\> 1000 emp.) 7/3/2024 "Great Team - Great Platform" 5/5 What do you like best about Basis? The options that Basis provides in terms of targeting, campaigns, and even support is super helpful. They are great with checking on campaigns when we have questions. Using the platform is also fairly easy once you get the hang of the layout and all things available. Review collected by and hosted on G2.com. What do you dislike about Basis? Truthfully - we haven't seen many downsides to the platform yet. Review collected by and hosted on G2.com. What problems is Basis solving and how is that benefiting you? Allowing us to target in new ways and reach audiences in different ways (digital out of home) Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Sam K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sam K.") SK Sam K. Senior Digital Media Manager Small-Business (50 or fewer emp.) 7/23/2024 "The best DSP on the planet including userability" 5/5 What do you like best about Basis? Userability. Its very easy to organize, understand and analyze performance for optimization. The 2nd fav part is how well it eliminates fraud Review collected by and hosted on G2.com. What do you dislike about Basis? Reach and Freq not availble as a column in the main dash. You must run a report Review collected by and hosted on G2.com. What problems is Basis solving and how is that benefiting you? The reporting tab could be more intuitive. I dont think it is a beef with Basis as much as it is not being able to really track OTT but thats not a Basis problem. Really just would love a reach and freq column in the dashboard Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ## Questions about Basis? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Basis ](https://www.g2.com/products/basis/discussions/new) ![Seth M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Seth M.") SM Seth Mariscal • Last activity over 6 years ago How does Basis Compare? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/13672-how-does-basis-compare) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 6 years ago What is implementation and ongoing services like at Centro? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/implementing-basis) [ View all Discussions ](https://www.g2.com/products/basis/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 10 months ### Average Discount 9% [ View More Pricing Information ](https://www.g2.com/products/basis/pricing) Basis Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_04b98438eca2b724b615f482ad2398d1/stackadapt.png "Product Avatar Image") StackAdapt 4.7/5(898) [ Compare Now ](https://www.g2.com/compare/basis-vs-stackadapt) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_cc854f5e62d8db1593925db41d45add6/the-trade-desk.png "Product Avatar Image") The Trade Desk 4.4/5(184) [ Compare Now ](https://www.g2.com/compare/basis-vs-the-trade-desk) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9b41dcabf66800e6c7e53cbdcc8a5471/google-marketing-platform.jpg "Product Avatar Image") Google Marketing Platform 4.1/5(300) [ Compare Now ](https://www.g2.com/compare/basis-vs-google-marketing-platform) ##### ##### Basis Features Campaign Management Campaign Dashboard Campaign Optimization Reach Targeting Targeting Retargeting Geo-Targeting Platform Custom Reports Performance and Reliability [ View More Features ](https://www.g2.com/products/basis/features) ##### Categories on G2 [Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Native Advertising](https://www.g2.com/categories/native-advertising) [Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Native Advertising](https://www.g2.com/categories/native-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising)[Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)[Mobile Advertising](https://www.g2.com/categories/mobile-advertising)[Digital Audio Advertising](https://www.g2.com/categories/digital-audio-advertising) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What is the most affordable translation management software for SMBs?](https://www.g2.com/discussions/what-is-the-most-affordable-translation-management-software-for-smbs)[What decision making software delivers measurable ROI within three months for a team that cannot wait a full year to see if the investment was worth it?](https://www.g2.com/discussions/what-decision-making-software-delivers-measurable-roi-within-three-months-for-a-team-that-cannot-wait-a-full-year-to-see-if-the-investment-was-worth-it)[Top rated compliance app for office security](https://www.g2.com/discussions/what-s-the-top-rated-compliance-app-for-office-security) [What are the most reliable library management systems based on reviews from library operations managers reporting stable performance and minimal downtime?](https://www.g2.com/discussions/what-are-the-most-reliable-library-management-systems-based-on-reviews-from-library-operations-managers-reporting-stable-performance-and-minimal-downtime)[What are the best pharmacy management systems for quick implementation without sacrificing prescription tracking?](https://www.g2.com/discussions/what-are-the-best-pharmacy-management-systems-for-quick-implementation-without-sacrificing-prescription-tracking)[Pros and Cons Details](https://www.g2.com/products/basis/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)