--- title: Basis Reviews meta\_title: 'Basis Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 287 reviews by the users' company size, role or industry to find out how Basis works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 287 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Basis Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Basis but has limited features. Are you part of the Basis team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance. * * * Seller [Basis Technologies](https://www.g2.com/sellers/basis-technologies) Discussions [Basis Community](https://www.g2.com/products/basis/discuss) Languages Supported English Solution Type All-in-One Overview by Anthony Loredo (Technology and Advertising Storyteller; Creator of Marketing Outcomes to Share with Customers, Peers, Friends, Parents and Kids; Public Relations Senior Director at Centro) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 10 months [ View More Pricing Information ](https://www.g2.com/products/basis/pricing) ## Top-Rated Alternatives [ ![The Trade Desk](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "The Trade Desk") The Trade Desk 4.4/5(184) ](https://www.g2.com/products/the-trade-desk/reviews) [ ![StackAdapt](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "StackAdapt") StackAdapt 4.7/5(898) ](https://www.g2.com/products/stackadapt/reviews) [ ![AdRoll](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ View All Alternatives ](https://www.g2.com/products/basis/competitors/alternatives) ## User Insights Average based on 287 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ## Basis Integrations (1) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") NinjaCat ](https://www.g2.com/products/ninjacat/reviews) Show More ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 1/6/2026 "Effortless Integration and Support Make Basis Stand Out" 4/5 What do you like best about Basis? Basis is really easy to use and navigate. Our account reps were always extremely helpful and easy to work with. The platform had a lot of native integrations with other solutions as well, making it easy to connect with other platforms. Review collected by and hosted on G2.com. What do you dislike about Basis? The UI is a bit outdated, and pulling reports proved to be an inconvenience at times. Review collected by and hosted on G2.com. What problems is Basis solving and how is that benefiting you? Basis is a DSP we use to market our clients's products and services across various digital marketing channels. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 9/16/2024 "Gives you the tools you need to buy ads well, and the flexibility to do it your way." 4/5 What do you like best about Basis? # You can clearly see and search the entire marketplace of inventory, without being hussled over to generic targeting strategies . \*\*Snappy, information dense UI\*\* - Their UI is fantastic in the boring way in which it gives you all the information you need, loads quickly, and doesn't waste your time. It's information dense and practical. \*\*🔥🔥 Docs\*\* - The documentation is not just technical facts, it's written well by a team (or potentially just one rockstar, who knows) that undetstands why you would be reading it and explains why they did things the way you did, and what you should do to accomplish whatever your goal is. \*\*The quality of people we interact with there are second to none.\*\* - Our technical coverage team is really good, and especially good at getting the relevant expert to opine when that could be the right move. - Our sales coverage will go out and help us secure PMP or PG deals with pubs directly, saving us a ton of time Review collected by and hosted on G2.com. What do you dislike about Basis? CTV needs work. A lot of work. Growing number of pre-set deals availalble (thousands), but there need to be more still. Review collected by and hosted on G2.com. What problems is Basis solving and how is that benefiting you? the DSP let's us implement our own ad buying strategy, without forcing us into some mold. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 10/11/2024 "Great placements and reporting" 4/5 What do you like best about Basis? Excellent reporting metrics and dimensions Review collected by and hosted on G2.com. What do you dislike about Basis? Basis is a little diffiicult to process orders. Review collected by and hosted on G2.com. What problems is Basis solving and how is that benefiting you? Basis has great placements that other OTT providers do not have access to Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite KS Kerry S. Board Member Small-Business (50 or fewer emp.) 10/31/2023 "Excellent DSP Partner" 4/5 What do you like best about Basis? When considering a DSP as part of our digital marketing arsenal, we think of platform capabilities, ease of use when in-platform, managed service offerings, reporting and customer support. We've trialed several potential partners in this space, and Basis leads the way in all fields. Their onboarding is super easy, and their support staff is amazing. They are integrated with all of the major reporting platforms, which really helps us stremline. Review collected by and hosted on G2.com. What do you dislike about Basis? I can't think of anything critical to say about Basis. Review collected by and hosted on G2.com. What problems is Basis solving and how is that benefiting you? Basis allows us access to display, video, OTT/CTV, and digital streaming audio inventory, in one place. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite KR Kyle R. Small-Business (50 or fewer emp.) 11/2/2023 "Basis has a great DSP platform that is easy to understand and use." 4/5 What do you like best about Basis? There are numerious training tutorials on the website that helps to learn just about anything about it. Review collected by and hosted on G2.com. What do you dislike about Basis? Newer to Basis, but struggling a little bit to gain conversions. Review collected by and hosted on G2.com. What problems is Basis solving and how is that benefiting you? Basis helps with targeting Ads to the right customers and helping to create sales. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 11/8/2022 "Very easy to learn especially with all the support we receive from Basis" 4/5 What do you like best about Basis? I love all the different options we have. Also, all the different certifications which help me understand the platform better and programmatic as a whole. The new Data Canvas is very cool as well Review collected by and hosted on G2.com. What do you dislike about Basis? Every time I try to download a report, it takes way too long to be available, and it just creates an inconvenience, especially in a fast-paced environment like advertising. The platform also has had too many glitches recently. Review collected by and hosted on G2.com. What problems is Basis solving and how is that benefiting you? By providing a platform and support to achieve our client's needs depending on their KPIs and different startegies we can implement. I feel like there is a whole team behind our account. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 11/8/2022 "Strong Team, Streamlined Communication" 4/5 What do you like best about Basis? Basis offers firm support with an entire team backing your account and streamlining communication into a message center that gives your entire team visibility into all aspects of the campaign. Review collected by and hosted on G2.com. What do you dislike about Basis? Turn times can be a bit longer, especially when waiting on Search/Social responses but the visibility into the message center helps alleviates this pain point a bit. Review collected by and hosted on G2.com. What problems is Basis solving and how is that benefiting you? Basis allows my entire team to work on multiple campaigns at once, from planning to pacing to reporting, via access to a platform that houses all information needed. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 11/4/2019 "Great Buying Tool" 4/5 What do you like best about Basis? Basis is very straight-forward and easy to understand with great support! Review collected by and hosted on G2.com. What do you dislike about Basis? Insights and particularly large campaigns can be a little glitchy. Review collected by and hosted on G2.com. What problems is Basis solving and how is that benefiting you? Using a DSP to have more control over our digital buying has been very beneficial to our clients. Review collected by and hosted on G2.com. Show More 12/7/2022 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 11/8/2022 "Powerful DSP" 4/5 What do you like best about Basis? Powerful features, works at scale, good reporting. Review collected by and hosted on G2.com. What do you dislike about Basis? UI is outdated and hard to use, hard to setup budgets. Review collected by and hosted on G2.com. What problems is Basis solving and how is that benefiting you? Transparency in inventory quality and viewability. Review collected by and hosted on G2.com. Show More 11/17/2022 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 10/13/2022 "Pros and cons of Basis Platform" 4/5 What do you like best about Basis? Great attention and fast response from the support staff A wide variety of admitted formats Review collected by and hosted on G2.com. What do you dislike about Basis? It is not very intuitive Some reports are complicated to get the data you want Review collected by and hosted on G2.com. What problems is Basis solving and how is that benefiting you? More control over the type of creative. Real-time data Fast control over all campaigns Easy access to the inventory Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ## Questions about Basis? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Basis ](https://www.g2.com/products/basis/discussions/new) ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G2 Verified User • Last activity over 6 years ago What is implementation and ongoing services like at Centro? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/implementing-basis) ![Seth M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Seth M.") SM Seth Mariscal • Last activity over 6 years ago How does Basis Compare? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/13672-how-does-basis-compare) [ View all Discussions ](https://www.g2.com/products/basis/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 10 months ### Average Discount 9% [ View More Pricing Information ](https://www.g2.com/products/basis/pricing) Basis Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_04b98438eca2b724b615f482ad2398d1/stackadapt.png "Product Avatar Image") StackAdapt 4.7/5(898) [ Compare Now ](https://www.g2.com/compare/basis-vs-stackadapt) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_cc854f5e62d8db1593925db41d45add6/the-trade-desk.png "Product Avatar Image") The Trade Desk 4.4/5(184) [ Compare Now ](https://www.g2.com/compare/basis-vs-the-trade-desk) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9b41dcabf66800e6c7e53cbdcc8a5471/google-marketing-platform.jpg "Product Avatar Image") Google Marketing Platform 4.1/5(300) [ Compare Now ](https://www.g2.com/compare/basis-vs-google-marketing-platform) ##### ##### Basis Features Campaign Management Campaign Dashboard Campaign Optimization Reach Targeting Targeting Retargeting Geo-Targeting Platform Custom Reports Performance and Reliability [ View More Features ](https://www.g2.com/products/basis/features) ##### Categories on G2 [Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Native Advertising](https://www.g2.com/categories/native-advertising) [Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Native Advertising](https://www.g2.com/categories/native-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising)[Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)[Mobile Advertising](https://www.g2.com/categories/mobile-advertising)[Digital Audio Advertising](https://www.g2.com/categories/digital-audio-advertising) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What is the most affordable translation management software for SMBs?](https://www.g2.com/discussions/what-is-the-most-affordable-translation-management-software-for-smbs)[What decision making software delivers measurable ROI within three months for a team that cannot wait a full year to see if the investment was worth it?](https://www.g2.com/discussions/what-decision-making-software-delivers-measurable-roi-within-three-months-for-a-team-that-cannot-wait-a-full-year-to-see-if-the-investment-was-worth-it)[Top rated compliance app for office security](https://www.g2.com/discussions/what-s-the-top-rated-compliance-app-for-office-security) [What are the most reliable library management systems based on reviews from library operations managers reporting stable performance and minimal downtime?](https://www.g2.com/discussions/what-are-the-most-reliable-library-management-systems-based-on-reviews-from-library-operations-managers-reporting-stable-performance-and-minimal-downtime)[What are the best pharmacy management systems for quick implementation without sacrificing prescription tracking?](https://www.g2.com/discussions/what-are-the-best-pharmacy-management-systems-for-quick-implementation-without-sacrificing-prescription-tracking)[Pros and Cons Details](https://www.g2.com/products/basis/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)