--- title: Basis Reviews meta_title: 'Basis Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 287 reviews by the users' company size, role or industry to find out how Basis works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 287 scale: '5' date_modified: '2026-08-09' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Basis Reviews **Vendor:** Basis Technologies **Category:** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Average Rating:** 4.5/5.0 **Total Reviews:** 287 ## About Basis Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance. ## Basis Pros & Cons **What users like:** - Users find Basis extremely **easy to use and navigate** , appreciating its helpful support and multiple integrations. (2 reviews) - Users appreciate the **ease of use and helpful support** of Basis, facilitating effective workflow automation and integrations. (2 reviews) - Users love the **detailed reporting metrics** that provide clarity and efficiency in navigating inventory strategies. (2 reviews) - Users praise the **outstanding customer support** and extensive product offerings of Basis, enhancing overall experience and effectiveness. (2 reviews) - Users commend Basis for its **outstanding customer support and impressive range of product offerings** , enhancing collaboration and efficiency. (2 reviews) - Users value the **exceptional account management** at Basis, highlighting the proactive support and effective collaboration with their team. (1 reviews) - Automation (1 reviews) - Users highlight the **outstanding customer support** and impressive product offerings of Basis, enhancing their campaign management experience. (1 reviews) - Collaboration (1 reviews) - Communication (1 reviews) **What users dislike:** - Users find the **complex user interface** of Basis outdated and often inconvenient for generating reports. (2 reviews) - Users find the **system complex** and not user-friendly, making it challenging for everyone to navigate. (1 reviews) - Users find Basis **complex and not user-friendly** , leading to a cumbersome experience for many individuals. (1 reviews) - Users find the **complex reporting** in Basis to be inconvenient, alongside concerns about the outdated UI. (1 reviews) - Users find the **complex usability** of Basis challenging, making it less accessible for everyone. (1 reviews) - Difficult Setup (1 reviews) - Inefficient Processes (1 reviews) - Users note the **limited features** of Basis, expressing the need for more integrations and a dedicated dashboard. (1 reviews) - Limited Options (1 reviews) - Limited Reach (1 reviews) ## Basis Reviews ### 1. Effortless Integration and Support Make Basis Stand Out **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2026 **What do you like best about Basis?** Basis is really easy to use and navigate. Our account reps were always extremely helpful and easy to work with. The platform had a lot of native integrations with other solutions as well, making it easy to connect with other platforms. **What do you dislike about Basis?** The UI is a bit outdated, and pulling reports proved to be an inconvenience at times. **What problems is Basis solving and how is that benefiting you?** Basis is a DSP we use to market our clients's products and services across various digital marketing channels. ### 2. Gives you the tools you need to buy ads well, and the flexibility to do it your way. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2024 **What do you like best about Basis?** # You can clearly see and search the entire marketplace of inventory, without being hussled over to generic targeting strategies . **Snappy, information dense UI** - Their UI is fantastic in the boring way in which it gives you all the information you need, loads quickly, and doesn't waste your time. It's information dense and practical. **🔥🔥 Docs** - The documentation is not just technical facts, it's written well by a team (or potentially just one rockstar, who knows) that undetstands why you would be reading it and explains why they did things the way you did, and what you should do to accomplish whatever your goal is. **The quality of people we interact with there are second to none.** - Our technical coverage team is really good, and especially good at getting the relevant expert to opine when that could be the right move. - Our sales coverage will go out and help us secure PMP or PG deals with pubs directly, saving us a ton of time **What do you dislike about Basis?** CTV needs work. A lot of work. Growing number of pre-set deals availalble (thousands), but there need to be more still. **What problems is Basis solving and how is that benefiting you?** the DSP let's us implement our own ad buying strategy, without forcing us into some mold. ### 3. Great placements and reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2024 **What do you like best about Basis?** Excellent reporting metrics and dimensions **What do you dislike about Basis?** Basis is a little diffiicult to process orders. **What problems is Basis solving and how is that benefiting you?** Basis has great placements that other OTT providers do not have access to ### 4. Excellent DSP Partner **Rating:** 4.0/5.0 stars **Reviewed by:** Kerry S. | Board Member, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2023 **What do you like best about Basis?** When considering a DSP as part of our digital marketing arsenal, we think of platform capabilities, ease of use when in-platform, managed service offerings, reporting and customer support. We've trialed several potential partners in this space, and Basis leads the way in all fields. Their onboarding is super easy, and their support staff is amazing. They are integrated with all of the major reporting platforms, which really helps us stremline. **What do you dislike about Basis?** I can't think of anything critical to say about Basis. **What problems is Basis solving and how is that benefiting you?** Basis allows us access to display, video, OTT/CTV, and digital streaming audio inventory, in one place. ### 5. Basis has a great DSP platform that is easy to understand and use. **Rating:** 4.0/5.0 stars **Reviewed by:** Kyle R. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 02, 2023 **What do you like best about Basis?** There are numerious training tutorials on the website that helps to learn just about anything about it. **What do you dislike about Basis?** Newer to Basis, but struggling a little bit to gain conversions. **What problems is Basis solving and how is that benefiting you?** Basis helps with targeting Ads to the right customers and helping to create sales. ### 6. Very easy to learn especially with all the support we receive from Basis **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Basis?** I love all the different options we have. Also, all the different certifications which help me understand the platform better and programmatic as a whole. The new Data Canvas is very cool as well **What do you dislike about Basis?** Every time I try to download a report, it takes way too long to be available, and it just creates an inconvenience, especially in a fast-paced environment like advertising. The platform also has had too many glitches recently. **What problems is Basis solving and how is that benefiting you?** By providing a platform and support to achieve our client's needs depending on their KPIs and different startegies we can implement. I feel like there is a whole team behind our account. ### 7. Strong Team, Streamlined Communication **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Basis?** Basis offers firm support with an entire team backing your account and streamlining communication into a message center that gives your entire team visibility into all aspects of the campaign. **What do you dislike about Basis?** Turn times can be a bit longer, especially when waiting on Search/Social responses but the visibility into the message center helps alleviates this pain point a bit. **What problems is Basis solving and how is that benefiting you?** Basis allows my entire team to work on multiple campaigns at once, from planning to pacing to reporting, via access to a platform that houses all information needed. ### 8. Great Buying Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2019 **What do you like best about Basis?** Basis is very straight-forward and easy to understand with great support! **What do you dislike about Basis?** Insights and particularly large campaigns can be a little glitchy. **What problems is Basis solving and how is that benefiting you?** Using a DSP to have more control over our digital buying has been very beneficial to our clients. ### 9. Powerful DSP **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Basis?** Powerful features, works at scale, good reporting. **What do you dislike about Basis?** UI is outdated and hard to use, hard to setup budgets. **What problems is Basis solving and how is that benefiting you?** Transparency in inventory quality and viewability. ### 10. Pros and cons of Basis Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2022 **What do you like best about Basis?** Great attention and fast response from the support staff A wide variety of admitted formats **What do you dislike about Basis?** It is not very intuitive Some reports are complicated to get the data you want **What problems is Basis solving and how is that benefiting you?** More control over the type of creative. Real-time data Fast control over all campaigns Easy access to the inventory ### 11. Great solution for those getting into the programmatic space. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2022 **What do you like best about Basis?** The platform is easy to use and setup new campaigns and tactics. **What do you dislike about Basis?** Reporting and data visualization needs improvement. We need more reporting and tools to show value to clients. **What problems is Basis solving and how is that benefiting you?** They are adding more tactics like digital out of home to allow us more offerings for our clients. ### 12. Great team/support **Rating:** 4.0/5.0 stars **Reviewed by:** Jordan P. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2020 **What do you like best about Basis?** Great CSM team. Always willing to answer questions and evaluate tactics to provide insight into new strategies. **What do you dislike about Basis?** More information could be provided on best practices for Direct Response campaigns. **Recommendations to others considering Basis:** Path to self-serve is a great service if you have team members relatively unfamiliar with DSPs as it will ease the burden of training the staff and learning a new interface. I highly recommend the Basis Connect app and Centro Certified courses to learn the basics of the platform. **What problems is Basis solving and how is that benefiting you?** We primarily use Basis as a DSP and are able to target great audiences and PMP deals within the platform. It has also allowed us to centralize our display, OTT, and audio buying into a single platform. ### 13. Great Tech, Better Training AFTER Onboarding **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Farming | Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2020 **What do you like best about Basis?** Basis is very user friendly and I've been able to mostly self-teach throughout the platform. The help resources are great, and the response time of our assigned reps is second to none. We are NOT an agency use case, but offer services to our franchised stores somewhat as an agency would. Basis works with us to offer innovative ideas and strategies for providing the best value to our franchisees. **What do you dislike about Basis?** I found more value in trial and error within the platform than I did in my time with the onboarding specialist I was assigned to. Our onboarding specialist seemed to have his own agenda, which would have been fine, but he provided specific instruction on how campaigns are supposed to be set up that didn't make sense to me and created further confusion. Coupled with the fact that my account manager now works with me for the best way to set up and organize campaigns and her feedback and instruction is NOT at all like the onboarding specialist I had. After 8 months of running campaigns in Basis I'm STILL crossing out notes and instructions given to me during the onboarding process because they aren't conducive to an organized workflow for campaign management and/or my account manager has offered other advice. I wasted a lot of time learning things that I'm now unlearning. I could have done without the onboarding. **What problems is Basis solving and how is that benefiting you?** Basis is a powerful programmatic advertising platform. They help us run an organized programmatic ad strategy inhouse. The largest barrier to digital advertising that our company has is access to advertising technology. We have ALL of the skills inhouse to run a well throughout and supported advertising campaign, so much so that we've had terrible experiences with agencies or other media companies trying to do it for us. Basis allows us to pull all of that inhouse and have confidence in the details of our advertising campaigns. ### 14. Great Opportunities for Support and Control Over Campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Taylor M. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2020 **What do you like best about Basis?** The support from their team, especially Jeff Poteracki. Centro provides great customer service and opportunities to get questions answered and troubleshoot campaigns, as well as learn the variety of options available to you through the platform. Centro offers a variety of data providers and access to a multitude of options to help you run successful campaigns. **What do you dislike about Basis?** It's a unique platform that can seem daunting at first, and for political work that requires extensive budget changes and movement, Centro is a little more clunky to handle. However, it's still extremely possible. **What problems is Basis solving and how is that benefiting you?** Basis helped us diversify our platform options to provide better services to our clients. ### 15. Basis 2020 Review **Rating:** 4.0/5.0 stars **Reviewed by:** Oscar R. | Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2020 **What do you like best about Basis?** I really like the control and transparency I get into my ad campaign and performance. We are able to customize our campaigns and targeting methods from beginning to end. The support I receive from my CSM (Customer Success Manager) is invaluable. Selvin Cunningham, you are the man! **What do you dislike about Basis?** More data visualization. When pulling specific reports it may be easier to digest if they are presented in graphs, or charts instead of in the raw data form. The dashboard could also be optimized to look better visually. **What problems is Basis solving and how is that benefiting you?** Cost efficiency - when looking at the CPM and CPC we are able to attain it is much better than working through other channels. Basis is a great tool for optimizing campaigns as well, as it does a great job of tracking key metrics. ### 16. Still Leaning Ins and Outs of Platform **Rating:** 3.5/5.0 stars **Reviewed by:** Ryan S. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2020 **What do you like best about Basis?** Ability to make quick updates and check performance **What do you dislike about Basis?** No month-over-month comparisons, having to queue reports to check more in-depth metrics takes a lot of time **What problems is Basis solving and how is that benefiting you?** Quickly scaling client's campaigns and extending reach ### 17. Best-in-class service **Rating:** 4.0/5.0 stars **Reviewed by:** Damien L. | SVP, Digital Media Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2020 **What do you like best about Basis?** We use several martech platforms and none provide the responsive customer service the Basis team does. That platform UX is fairly easy to use and intuitive, for the most part. **What do you dislike about Basis?** While we love the great customer service, we wish we didn't need to use it as much. The platform has some great features that you don't find with other DSP's but there are some inconsistencies. The UX is easy to use, yet some things aren't intuitive to find. The campaign/initiative/tactic hierarchy setup is clunky and clearly a remnant of past Basis iterations. **What problems is Basis solving and how is that benefiting you?** The connection to valuable data partners like Factual and Lotame has been a game changer for a small agency like ourselves. Basis allows us to compete with digital shops 10 times our size. ### 18. A good self-service DSP with great customer service **Rating:** 3.5/5.0 stars **Reviewed by:** Audra H. | Digital Strategist, Public Relations and Communications, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2018 **What do you like best about Basis?** The platform gives users a significant amount of control over ads and optimization, and once you learn how to navigate the interface, it's fairly easy to use. There are great targeting segments, no shortage of exchanges, and relatively simple optimization tools. The number of categories for creative is incredible — from the usual static image/video to GIFs, HTMLs, audio files, and more. The customer service is superb — our representative goes above and beyond to make himself available and helpful. **What do you dislike about Basis?** The UX design can definitely be improved. There's a learning curve to understanding the interface and the terms it uses, and I wish the platform offered more guidance on terminology and process natively within the system. There are several places where I wish there was an "undo" button, or a way to "select all" (e.g. targeting, optimization). There are places where it's not entirely intuitive which button to press for certain actions. There's a learning curve with every interface, and thankfully for Basis, the customer service is always just a quick email or phone call away. **What problems is Basis solving and how is that benefiting you?** More so than many other advertising platforms, Basis helps us achieve very tailored audience targeting, higher completion rates and 10-second video views for video ads, and an interface that can monitor multiple platform budgets from a single page (Facebook, Google, DSP). ### 19. I've ran a few hyperlocal campaigns in Basis utilizing contextual, custom, audience, & PMP tactics. **Rating:** 4.0/5.0 stars **Reviewed by:** Chris S. | Media Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2019 **What do you like best about Basis?** I really love the support we've received from our CSM, Hanna Horgan. She's done an amazing job of training, assisting, and providing solutions to all of our problems. For our weekly call, she always has answers/suggestions and some sort of update or quick learning prepared to share with us. **What do you dislike about Basis?** The interface is slightly hard to use. Sometimes I can't find certain sections, or for some reason, I can't edit or do a bulk upload. I'm also still slightly confused on bids and optimizations - I feel like I'm guessing sometimes. I saw that there is a bid helper now, however this function doesn't seem to work all the time. As a team, it is also hard to assign items and standardize process across multiple team members. I dislike that generating reports can sometimes take longer than expected. **Recommendations to others considering Basis:** DSPs can be difficult to master. I recommend Basis because the support is there and I feel like the team over there listens. **What problems is Basis solving and how is that benefiting you?** We are using Basis to buy programmatic media and integrate reporting and reach/frequency across social and search channels. We've also been able to work with 3rd party vendors to receive more specific targeting. Our campaigns are super local and highly targeted, so all the targeting options including push spring have helped us complete successful campaigns. Our internal reporting team just received access to Basis, so we are looking forward to this partnership moving forward. They are excited about the customizability and standardization across reporting. ### 20. Use every day, updates seem to be keeping up with the evolving industry. **Rating:** 4.0/5.0 stars **Reviewed by:** Matt M. | Senior Programmatic Buyer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2019 **What do you like best about Basis?** I like how easy it is to break up campaigns by tactic, it offers targeting flexibility and gives me a chance to test out new strategies and ideas. I also like having the catalog to refer to when building out new business pitches or forecasting a new campaign. The new forecasting feature also allows us to give an accurate scale for campaign flights. **What do you dislike about Basis?** Oftentimes the reporting takes quite a bit to queue up, and also in the platform currently (as of 10/28) there's a resizing issue when you open up a tactic. You aren't able to see the details of 3rd party data segments in 'audiences'. Often times the pacing notifications are misleading in the 'campaign' side compared to the 'analytics' side, leading me to refer to one more often than the other. **Recommendations to others considering Basis:** Consider what features you'd need for your specific company/agency. Do your clients or does your company value everything that Basis offers? Be sure you review all specifications in the platform as well as all reporting features that Basis offers before pulling the trigger. It works for us due to many factors, one being that if assists our planners as well as our internal trade desk. **What problems is Basis solving and how is that benefiting you?** I'm solving problems such as forecasting as well as giving our team members an idea of what targeting capabilities we have via the catalog. I've also been able to give strategic advice to client and coworkers based upon the platform's ability to set up campaigns however we like. ### 21. Basis Review **Rating:** 4.0/5.0 stars **Reviewed by:** Alexa R. | Media Planner / Buyer , Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2019 **What do you like best about Basis?** The customer service is great and someone is always available and willing to help! Also, the buying is super smooth and easy to understand! Love this product and platform **What do you dislike about Basis?** Sometimes set up of new campaigns can be confusing, and you have to make sure to "blacklist" certain apps/sites you want to avoid being on. This can be time-consuming but ensures everything will run great! **Recommendations to others considering Basis:** This is a great tool to use - make sure it'll fit your needs! **What problems is Basis solving and how is that benefiting you?** Basis is great at reaching a wide variety of people and making sure our message is getting to who it needs to get to! Also this allows for us to use one platform for our needs! ### 22. Great customer service ~ Ever improving platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2019 **What do you like best about Basis?** Having one central place for all communication, campaign planning, and high level reporting for all media channels for each campaign. **What do you dislike about Basis?** Occasionally there are user experience kinks in the program that haven't been worked out. The reports, although thorough take awhile to generate which can be inconvenient for our businesses demands. **Recommendations to others considering Basis:** Consider the amount of time you have to spend building out campaigns, the types of campaigns and the KPIs your clients are used to seeing. These have all impacted how we use Basis, what we use it for and how we frame it's use to internal stakeholders not familiar with media. **What problems is Basis solving and how is that benefiting you?** Increased control and visibility over digital campaigns. Streamlined communication and more seamless integration of our campaigns across different media channels. ### 23. Great customer service and technical options, but could use help on user design **Rating:** 3.5/5.0 stars **Reviewed by:** Jollene G. | Paid Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2019 **What do you like best about Basis?** Great customer service and technical options within Basis. We switched from Google Smart Display to Basis since they offer more options to target out users. **What do you dislike about Basis?** The user experience design. It isn't the easiest to work around. Some words don't always mean what they should, for example: "live" doesnt necessarily mean "live". **What problems is Basis solving and how is that benefiting you?** We are solving the issue of not being able to retarget our audiences, and geofencing/framing our audiences. ### 24. Great overall platform, and strong service support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2019 **What do you like best about Basis?** As a digital consultancy with national clients, and a strong client service focus ourselves, we have found the plaform itself easy for programmatic traders to use. Selection of 3rd party data providers and the ability to group data and locations into "sets" makes cloning campaigns very easy. Customer service managers are always friendly and our sales rep is cheerful and willing to help with any new business pitches we might be doing. **What do you dislike about Basis?** The team at Basis is always open and willing to work on ideas to solve the challenges we have with clients or with the platform. We have worked with them on evolving the reporting dashboard, and they have resolved many of the initial requests we had with reporting. **Recommendations to others considering Basis:** Like any other DSP, it requires a team to manage your business. Consider the resources you have available internally and either look to their managed service team, or ask for a preferred partner agency that can help ensure you have experts looking at your campaign. **What problems is Basis solving and how is that benefiting you?** We use Basis to help our clients utilize a data-based platform to drive customer traffic and conversions. Our ability to optimize in real time and see the impact of those changes almost instantly is a huge help in ensuring our clients get the best value from our programmatic team. ### 25. QBR Follow-Up review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2019 **What do you like best about Basis?** The hands-on support from the Centro/Basis staff has been outstanding. They are very helpful and respond quickly to issues/questions that I am having. Very clear in regards to explaining how the platform works. Also very transparent about what is being changed within Basis and why. **What do you dislike about Basis?** The downsides of Basis come with reporting and pulling numbers. Sometimes the numbers do not pull accurately. This was one of the main reasons we chose the platform. Also, I find it to be difficult to examine the performance of the campaigns quickly and easily. For example, some of our campaigns were turned offline when we thought they were online. I would love to be able to quickly check this or to be notified if they are offline. **What problems is Basis solving and how is that benefiting you?** The main problem that we planned to solve was reporting and pulling numbers. This has proven to be an issue for us. Many of the campaigns do not pull accurately. We are using this platform mainly to provide Display ads for our clients. However, for some, they are finding it hard to justify the cost based on the nature of display and its lack of tangible results. ### 26. User Friendly Interface, Strong Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2019 **What do you like best about Basis?** The dashboard is fairly intuitive and the initial setup to get the basics up and running smoothly is not that difficult. Customer support through the first six months was very helpful in getting our team familiar with the levers available to customize and optimize audience delivery. Bi-Weekly calls guided us through the more advanced capabilities of the platform. There is a dedicated support person person plus a help desk that are all very responsive to our needs. Additional research and higher level questions are answered within a very timely manner. **What do you dislike about Basis?** Inability to distribute delivery weight by creative unit. Certain Ad Exchanges and mobile apps tend to dominate buys. Budget tracking and reporting options are a bit more complicated than need be. **Recommendations to others considering Basis:** Excellent platform for small to medium sized agencies or individuals looking for a turn key solution to get into programmatic **What problems is Basis solving and how is that benefiting you?** Ability to manage buys, delivery and customize audiences with relative ease. Loading creative made much easier than previous experience ### 27. Still learning everything platform has to offer, great customer service support **Rating:** 4.0/5.0 stars **Reviewed by:** Gregg H. | Digital Marketing Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2019 **What do you like best about Basis?** Working with Basis has allowed expanded targeting opportunities/strategies that wasn't available in other platforms. Customer service support on technical and strategy is top notch. **What do you dislike about Basis?** The UI on setting up campaigns seems to have some unnecessary steps that could be combined with each other to cut down on campaign setup time. **What problems is Basis solving and how is that benefiting you?** Moving to Basis has allowed expanded audience targeting options that weren't available previously. Also, has opened up premium ad placement opportunities. ### 28. Basis has helped me learn the available audiences in the platform. **Rating:** 4.0/5.0 stars **Reviewed by:** Michael L. | Optimization Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2019 **What do you like best about Basis?** The options for different audiences help me understand what's available. **What do you dislike about Basis?** Still adjusting to the user interface which will take a bit of time. I need to go through the platform a bit more to get used to the interface. **Recommendations to others considering Basis:** Take advantage of their great customer service when implementing the platform. **What problems is Basis solving and how is that benefiting you?** Creating a display ad plan for a client in 2020 will take some time. Waiting on approval of client budgets is part of the process. ### 29. Great results, room for improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Patrick J. | Paid Media Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2019 **What do you like best about Basis?** Basis offers targeting options much more specific than traditional display advertising in my experience, which opens up new strategies for niche markets as well as better performance for our other clients **What do you dislike about Basis?** The UI can be redundant and less user-friendly than platforms like Google Ads. Part of our frustration is for the atypical way we need to run our campaigns and reports, which isn't the "Basis" way but also isn't uncommon for agencies. There have been improvements in our short time working in Basis, and the team takes our feedback seriously, so I'm optimistic overall. **Recommendations to others considering Basis:** Use the KB and contact the team with questions. Many of my issues or questions were easily resolved and I've saved a lot of time by just asking the experts rather than messing things up on my end and trying to fix it after the fact. **What problems is Basis solving and how is that benefiting you?** Niche persona/audience targeting, premium ad placement, deeper reporting insights, hyperlocal advertising. Coming from Google, our ability to target small radii (for example, a gym or a coffee shop) has allowed us to serve very tailored ads at the right time & place to the right people. We have seen higher CTR, and more conversions through both cold traffic and remarketing. ### 30. Easy interface, with lots of data options **Rating:** 4.0/5.0 stars **Reviewed by:** Minette C. | Sr. Media Buyer/Planner, Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2019 **What do you like best about Basis?** Easy to use and all the fees (ASF, Commission, data fee) are all shown and deducts automatically that gives me ease of mind that I will not go over budget. **What do you dislike about Basis?** Invoicing, how it's not broken out by campaign/advertiser and that I can't pull a collective data data report across all campaigns. **Recommendations to others considering Basis:** This is my 4th programmatic tool i've used. I've used DataXu, Simplifi, and DBM. This is by far much easier to use, and can give you an overall view of all the placements. Also, the support team is awesome. I can't rave enough about Addie and how she has assisted the team. **What problems is Basis solving and how is that benefiting you?** With Basis, we wanted to have more control and visibility into the inventory we buy. The benefit is transparency into placement level by each tactic. ### 31. Launching campaigns is fast and easy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2019 **What do you like best about Basis?** Basis offers a user friendly process that makes launching a campaign and going into market very easy. In most cases, I can be gaining impressions with a new campaign with a very quick turnaround. **What do you dislike about Basis?** I wish the forecasting for audience reach was better. Forecasting impressions helps, but I'd like to know how many users I'm reaching after setting all of my parameters. **Recommendations to others considering Basis:** Make sure you understand how to optimize campaigns as it has a big impact on how your campaigns perform. Don't just set it and forget it. **What problems is Basis solving and how is that benefiting you?** We primarily use Basis for display with some video advertising. We really benefit from the ease of optimizing campaigns after we have impression data to sort through. ### 32. Centro Basis is a good DSP with a strong client service team. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2019 **What do you like best about Basis?** 1. Easily to do geo targeting 2. Clear break out of placemen/ tactic **What do you dislike about Basis?** 1. I'm not able to delete creatives, which makes the creatives cluttered in the system. 2. It takes a while to load the system when I just change the date range. **Recommendations to others considering Basis:** 1. Get yourself familiar with the campaign set up and don't be afraid to reach out to your client service contact at Centro. They are super nice and knowledgeable. **What problems is Basis solving and how is that benefiting you?** Basis helps me to launch programmatic campaign easily and fast. It can provide a quick turnaround when we receive the assignment form the client tall of the sudden. ### 33. Exactly what we needed **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** November 05, 2019 **What do you like best about Basis?** We had to make a quick pivot to our programmatic strategy and were referred to Basis. Even in our quick demo, we could tell that the platform had everything we need as a short- and long-term solution. **What do you dislike about Basis?** I know it's a relatively new system, so there are few UX issues that could be still be sorted out. Also, would love to see a greater focus placed on conversion reporting throughout the platform. **What problems is Basis solving and how is that benefiting you?** As a self-serve client, we use Basis for a variety of needs. It's first and foremost a DSP, but also serves as a marketplace, hyperlocal medium and profile builder. ### 34. Still Learning the Nuisances **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2020 **What do you like best about Basis?** User friendly for those who haven't purchased programmatic (audio/video/display) before **What do you dislike about Basis?** Not transparent on actual media fees, doesn't partner well with DMPs **Recommendations to others considering Basis:** Ability for DMP fees to be present but not pass through to Centro for pacing purposes **What problems is Basis solving and how is that benefiting you?** Billing and pacing. When you are working with a DMP and trying to forecast, Centro doesn't allow for outside attributes to pace within the system ### 35. Insights without the headache **Rating:** 4.0/5.0 stars **Reviewed by:** Annie P. | Director of Consumer Products, Small-Business (50 or fewer emp.) **Reviewed Date:** June 25, 2019 **What do you like best about Basis?** We're able to run reports real-time and adjust our strategies accordingly. Before Basis, we just didn't have this level of visibility or ability to pivot this quickly. **What do you dislike about Basis?** It's such a robust tool that it definitely took some learning to ramp. However, once trained I could navigate it pretty easily. **Recommendations to others considering Basis:** Pay attention to the training! **What problems is Basis solving and how is that benefiting you?** We're making intelligent business decisions around ad spend. We have also been able to quantify our spend on awareness ads vs. retargeting ads and optimize accordingly. ### 36. Multi-Use Software ! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2019 **What do you like best about Basis?** I love the over-arching features like the ability to pull in search and social data. It helps my team be efficient since we're not logging into multiple tools throughout the day. **What do you dislike about Basis?** Some of the bulk features could be improved. Also the overall flow is a bit clunky (i.e. multiple steps to create a campaign, plus an approval process is just not as intuitive as other platforms). **Recommendations to others considering Basis:** Make sure to get a seasoned CSM who can help you with onboarding **What problems is Basis solving and how is that benefiting you?** We're solving the problem of in-house programmatic. With Basis it makes it really easy for small clients to start in house trading. ### 37. Fan of Basis but see areas for growth **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2019 **What do you like best about Basis?** The ability to make in platform optimizations **What do you dislike about Basis?** How long it takes to pull reports. The lack of optimization control compared to some larger DSPs. Pacing views only at group level and not at tactic level. **What problems is Basis solving and how is that benefiting you?** Campaign set-up is very quick and easy. ### 38. Rather user friendly and easy to learn **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2019 **What do you like best about Basis?** Able to build campaigns as I need based on client needs (customize-able). Also, like the accessibility to show the client example audience segments at the tip of my fingers. **What do you dislike about Basis?** Can be time consuming to set up the multiple campaigns we constantly need **Recommendations to others considering Basis:** Easy to use and reliable tool with minimal problems **What problems is Basis solving and how is that benefiting you?** Perfect for our client who doesn't always have creative ready in order to use a managed service. ### 39. Simple Platform with Great Support **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2019 **What do you like best about Basis?** I like that basis is rather simple to use and when we have questions the support staff is responsive and willing to walk us through anything we have questions on. **What do you dislike about Basis?** I dislike how programs have to be set up in order to push to GCM (breaking out all months). **Recommendations to others considering Basis:** Be sure that basis is able to align with your reporting needs. **What problems is Basis solving and how is that benefiting you?** It would also be great if it could connect to our reporting platform to make that simpler. ### 40. Good experience but room for improvement. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2019 **What do you like best about Basis?** Relatively easy to use platform and quick response rate from my rep and from the support team. **What do you dislike about Basis?** Cannot bulk delete advanced audience targeting; platform can take a long time to pull reports; platform can run very slowly. **What problems is Basis solving and how is that benefiting you?** Running display campaigns has been completed with relative ease, I find it easy to set up and use. ### 41. A little tough getting started but every month learning something new & going better **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2019 **What do you like best about Basis?** Tracking & Bidding with CTV campaigns learning more everyday **What do you dislike about Basis?** Reporting seems like have to go to alot of different place to get reports **What problems is Basis solving and how is that benefiting you?** Being new to the DSP & CTV-OTT digital world hard to compare to any other platform ### 42. Generally very pleased with performance **Rating:** 4.0/5.0 stars **Reviewed by:** Rebecca M. | Digital Media Planner, Higher Education, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2018 **What do you like best about Basis?** The insights and reporting tools make pulling information so convenient! Also, Jeff Poteracki, our Customer Success Manager was fantastic to work with. He was consistently available, able to answer almost all of our questions, and knew how to find the answers he didn't know off hand. Extremely friendly and made using Basis much easier. **What do you dislike about Basis?** The various selects through the ad process. As in, having to select the same multiple pieces every time I want to target a specific audience, like Democrats. **Recommendations to others considering Basis:** Making the user experience a little easier with a couple of options: 1) Adding saved selects for audiences so you don't have to select through every time 2) Having saved brand safety selects (we will always want the same general selections and it would be great to not have to click them every time). 3) More political data providers like PDI and Catalist. **What problems is Basis solving and how is that benefiting you?** Having all of our business intelligence in one place for institutional knowledge ### 43. Support has been fantastic and the platform has what we need to be successful. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2018 **What do you like best about Basis?** The support that accompanies this platform is really what makes it a successful arm of our business. Our main contact at Basis takes initiative in jumping into Basis and proactively making optimization suggestions for us to be successful which is extremely helpful. She constantly makes herself available to us when we need help. As for the platform, we are able to get access to the inventory we need for our campaigns with the ability to test different audiences and inventory to make our campaigns most successful. Being able to pull the levers ourselves on campaigns and to know exactly what is successful for our clients is highly valuable. **What do you dislike about Basis?** Some aspects of the interface are still cumbersome to try to figure out and it just takes some time in the platform to understand some of the different ins and outs to make a campaign successful. For instance, bulk changes are difficult. As a team, we are still figuring out how to be more advanced in the platform, while it's basic and rather easy to understand, there is still a lot we have to learn in terms of advanced buying in the system. **Recommendations to others considering Basis:** If you're looking for a product with a fantastic support team, Basis is definitely the product for you. We knew that we would need the support to get our first campaigns live with confidence and the basis team definitely provided that for us. While we are still learning how best to optimize campaigns and tap into different inventory, we are confident that Basis can provide this for our client's needs. **What problems is Basis solving and how is that benefiting you?** We are using the platform to buy smarter inventory on behalf of our clients and it's giving us more transparency into our campaigns and performance. ### 44. Great results for clients and easier to use every day **Rating:** 4.0/5.0 stars **Reviewed by:** Lisa C. | Media Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2018 **What do you like best about Basis?** results for clients, and real time tracking **What do you dislike about Basis?** a few weird features, like not being able to clear out old tactics that have completed within a group. The movement between overview and analytics is clumsy **Recommendations to others considering Basis:** Great support and feedback from team and improved our clients digital success by at least 50% **What problems is Basis solving and how is that benefiting you?** Much clearer understanding of what creative engages clients, great retargeting abilities and much better digital results for all clients ### 45. I find the DSP easy to use with a few more areas in which it could improve **Rating:** 4.0/5.0 stars **Reviewed by:** Rana C. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2018 **What do you like best about Basis?** I like the ability to easily optimize campaigns based on what you can see. **What do you dislike about Basis?** I don't like that I can't put start and end dates on creatives. **Recommendations to others considering Basis:** The BasisDSP with Centro is an easy way to become a part of the audience extension experience. The product is easy to use even though there are a few campaigns that take extra long steps - such as custom factuals. The creative is generally easy to add but it would be nice to be able to place start and end dates on it for if it ends and needs to be replaced when I am out of office. **What problems is Basis solving and how is that benefiting you?** It gives us the unique ability to sell audience extension while keeping the optimization of campaigns in-house, close to the advertiser. ### 46. Centro DSP platform **Rating:** 4.0/5.0 stars **Reviewed by:** Kini A. | Digital Operations Coordinator, Newspapers, Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2016 **What do you like best about Basis?** Platform is very easy to use. Their staff has been great to help train and answer questions. **What do you dislike about Basis?** Their reporting features are not as in depth as a previous vendor. **What problems is Basis solving and how is that benefiting you?** The ability to control our campaigns in house is very beneficial to us. ### 47. Great Customer Service **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2018 **What do you like best about Basis?** The customer service team is willing to help out with issues both large and small. The team also cares about our success as well as the success of our clients. **What do you dislike about Basis?** Reporting and forecasting seems to still be a challenge ... would love to see both available and improved. **Recommendations to others considering Basis:** It is a user friendly DSP platform with great customer service. **What problems is Basis solving and how is that benefiting you?** We are solving programmatic business problems as well as achieving client's KPI's through the platform. ### 48. We are new to Basis, but have had a great experience so far! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2018 **What do you like best about Basis?** Our support from our Customer Success Manager, Kallie, has been so beneficial. She is always willing to answer our questions and help on training calls. There's also a wealth of information to help us sell new clients into the platform. **What do you dislike about Basis?** I've only had one issue with not being able to login and not getting any follow up emails to help, but Kallie helped me out. **What problems is Basis solving and how is that benefiting you?** The main issue we wanted to solve was to reduce the amount of emails going back and forth when managing a campaign through Centro. We're not quite there yet but will be once we manage our own campaigns through Basis. ### 49. Great DSP **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Newspapers | Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2018 **What do you like best about Basis?** Basis is very user-friendly and the dashboard is easy to navigate. Our account rep is very knowledgeable and always eager to help solve any problems. **What do you dislike about Basis?** The platform was a bit tricky to master at first but the training offered by Basis was very helpful. **What problems is Basis solving and how is that benefiting you?** Basis helps us deliver a broader range of advertising solutions. It enables us to offer more to our clients. ### 50. Accessible and Reliable Customer Service **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2018 **What do you like best about Basis?** I like that our representative has always been communicative and accessible for any and all issues we encounter with Basis. The platform is also easy to use and mostly reliable. **What do you dislike about Basis?** The platform feels like it's constantly under construction, whether it's just going very slowly or there's a new bug somewhere in the system. **Recommendations to others considering Basis:** It's a strong platform that's constantly being updated by their intelligent staff. Customer support is hands-on and always available. **What problems is Basis solving and how is that benefiting you?** We use Basis to serve our own clients digital advertising needs. We see large benefits from Basis, such as ease of use, bulk updates, and easily visible data. ## Basis Discussions - [How does Basis Compare?](https://www.g2.com/discussions/13672-how-does-basis-compare) - 1 comment, 1 upvote - [What is implementation and ongoing services like at Centro?](https://www.g2.com/discussions/implementing-basis) - 1 comment, 1 upvote - [View Basis pricing details and edition comparison](https://www.g2.com/products/basis/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+12%3A39%3A50+-0500&secure%5Bsession_id%5D=0e1ab51c-7ac9-402a-ac6f-76f6dc027c58&secure%5Btoken%5D=322012b4595d9f82f163e77080753855b3b15c9b52f354f274dc49096fdbca9b&format=llm_user) ## Basis Integrations - [NinjaCat](https://www.g2.com/products/ninjacat/reviews) ## Basis Features **Channel Functionality** - Display Functionality **Platform Basics** - Cross-Device Advertising - Audio Ad Formats - Programmatic Audio - Audience Targeting **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Platform Reporting** - Performance Monitoring - Reporting Dashboards **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Task Planning - Project Planning **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Audio Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities - AI/Machine Learning **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Multi-Channel Marketing - Customer Segmentation - Generative AI - AI Copilot - For Advertising Agencies - Bidding Strategies - ROI Tracking **Additional Functionality** - Campaign Analytics - Generative AI - Dynamic Content - Performance Metrics - Data Visualization - Project Time Tracking - Real-Time Updates - Data Import/Export - Real-Time Data - Cross Channel Attribution - Prioritization - Heatmaps - Customizable Branding - Customizable Templates - Drag & Drop - Monitoring - Access Controls/Permissions - Search/Filter - Personalization - Real-Time Reporting - A/B Testing - Reminders - Reporting & Statistics - Activity Tracking - Collaboration Tools - Tagging - AI Copilot - Behavior Analytics - Task Progress Tracking - Commenting/Notes - Task Scheduling - Projections ## Top Basis Alternatives - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 4.4/5.0 (178 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (889 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (764 reviews)