Link copied to clipboard # Basis vs Google Marketing Platform Comparison - What are their main differences? Share [ Export ](/compare/basis/google-marketing-platform/export.csv) BasisGoogle Marketing Platform[+ Add Product](#) Reviews **Basis** [ 4.5/5(287) ](https://www.g2.com/products/basis/reviews#reviews) **Google Marketing Platform** [ 4.1/5(300) ](https://www.g2.com/products/google-marketing-platform/reviews#reviews) Pricing **Basis** No pricing available **Google Marketing Platform** No pricing available **Pricing Insights** from reviews Time to Implement **Basis** 1 monthFaster Based on 88 responses **Google Marketing Platform** 2 months Based on 20 responses Return on Investment **Basis** 10 months Based on 57 responses **Google Marketing Platform** 10 months Based on 10 responses Perceived Cost **Basis** $$$$$ **Google Marketing Platform** $$$$$ Average Discount **Basis** 9% **Google Marketing Platform** 11%2% more Pros & Cons **Basis** [ Ease of Use (2) ](https://www.g2.com/products/basis/reviews?filters%5Bsentiment_snippet%5D=1393058&qs=pros-and-cons#reviews)[ Features (2) ](https://www.g2.com/products/basis/reviews?filters%5Bsentiment_snippet%5D=1392154&qs=pros-and-cons#reviews)[ Complex User Interface (2) ](https://www.g2.com/products/basis/reviews?filters%5Bsentiment_snippet%5D=2280288&qs=pros-and-cons#reviews)[ Complexity (1) ](https://www.g2.com/products/basis/reviews?filters%5Bsentiment_snippet%5D=1391958&qs=pros-and-cons#reviews) **Google Marketing Platform** [ Features (4) ](https://www.g2.com/products/google-marketing-platform/reviews?filters%5Bsentiment_snippet%5D=1070114&qs=pros-and-cons#reviews)[ Campaign Management (3) ](https://www.g2.com/products/google-marketing-platform/reviews?filters%5Bsentiment_snippet%5D=1069957&qs=pros-and-cons#reviews)[ Complexity (3) ](https://www.g2.com/products/google-marketing-platform/reviews?filters%5Bsentiment_snippet%5D=2059099&qs=pros-and-cons#reviews)[ Learning Curve (3) ](https://www.g2.com/products/google-marketing-platform/reviews?filters%5Bsentiment_snippet%5D=2059044&qs=pros-and-cons#reviews) Integrations **Basis** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_71b3279994498356444c5ab8c8cb23ae/facebook.png "Product Avatar Image") Facebook ](https://www.g2.com/products/facebook/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d5220037917b5e22299bcf93896c3ecb/google-ads.jpg "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/vendor/image/311/large_detail_da820dfb0bceb23ead050c282acb6770.jpeg "Product Avatar Image") Google Campaign Manager 360 ](https://www.g2.com/products/google-campaign-manager-360/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7844377924d91145050d4645c4f3ef6b/mediaocean-innovid.png "Product Avatar Image") Innovid ](https://www.g2.com/products/mediaocean-innovid/reviews)[ View all ](https://www.g2.com/products/basis/integrations) **Google Marketing Platform** Not enough data Screenshots **Basis** ![Basis screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1883523/Basis_-_Dashboard_2_1_.png) **Google Marketing Platform** ![Google Marketing Platform screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/25424/uploads_2F73065148-bf0e-4200-a6d4-84fdd0eacdeb_2Fkennedy_screenshot.png) Ratings Meets Requirements **Basis** 8.7 8.7239 **Google Marketing Platform** 8.5 8.5250 Ease of Use **Basis** 8.3 8.3242 **Google Marketing Platform** 7.9 7.9249 Ease of Setup **Basis** 8.1 8.1157 **Google Marketing Platform** 7.3 7.3130 Ease of Admin **Basis** 8.2 8.2148 **Google Marketing Platform** 7.7 7.7120 Quality of Support **Basis** 9.5 9.5238 **Google Marketing Platform** 6.9 6.9228 Has the product been a good partner in doing business? **Basis** 9.4 9.4151 **Google Marketing Platform** 7.6 7.6121 Product Direction (% positive) **Basis** 9.2 9.2240 **Google Marketing Platform** 8.1 8.1247 Features Display Advertising[Hide 87 FeaturesShow 87 Features](javascript:void(0);) 8.4 232 7.9 209 Channel Functionality Display Functionality 9.0(won by 0.5) 80 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.5 167 Platform Interoperability Close Ecosystem API Feature Not Available 7.2(won by default) 10 Agentic AI - Display Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Task Planning Not enough data Not enough data Project Planning Not enough data Not enough data Campaign Management Campaign Dashboard 8.1 192 | Verified 8.3(won by 0.2) 181 | Verified Campaign Optimization 8.3(won by 0.2) 190 | Verified 8.1 177 | Verified Reach 8.6(won by 0.3) 187 | Verified 8.3 156 | Verified Bulk Editing 7.6 177 | Verified 7.7(won by 0.1) 150 | Verified Batch Uploading 7.8 166 | Verified 7.9(won by 0.1) 154 | Verified Brand Safety 8.5(won by 0.7) 183 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 142 | Verified Fraud Protection 8.4(won by 0.8) 170 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 129 | Verified Frequency Capping 8.8(won by 0.4) 184 | Verified 8.4 73 Budget Pacing 8.3(won by 0.2) 190 | Verified 8.1 69 Creative Optimization 8.0(won by 0.3) 166 | Verified 7.7 149 | Verified Rich Media Capabilties 8.3(won by 0.4) 137 | Verified 7.9 141 | Verified In-App Ads 8.8(won by 1.8) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.0 39 Mobile Rich Media Capabilities 8.3(won by 0.7) 68 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 94 | Verified Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.9(won by 0.4) 193 | Verified 8.5 160 | Verified Retargeting 8.9(won by 0.5) 182 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 150 | Verified Geo-Targeting 8.7(won by 0.5) 187 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 150 | Verified Contextual Targeting 8.4(won by 0.3) 181 | Verified 8.1 69 Audience Targeting Not enough data Not enough data Platform API / Integrations 7.2 122 | Verified 8.0(won by 0.8) 55 (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Reports 7.0 171 | Verified 8.1(won by 1.1) 164 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) User, Role, and Access Management 8.6(won by 0.3) 112 | Verified 8.3 159 | Verified Performance and Reliability 8.6(won by 0.2) 188 | Verified 8.4 169 | Verified Enterprise Scalability 8.5(won by 0.1) 142 | Verified 8.4 145 | Verified Customization 8.2(won by 0.6) 38 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 152 | Verified Workflow Capability 8.2(won by 0.3) 140 | Verified 7.9 152 | Verified Internationalization 8.5(won by 0.4) 105 | Verified 8.1 117 | Verified Notifications 7.4 154 | Verified 7.7(won by 0.3) 136 | Verified Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Campaign Analytics Not enough data Not enough data Generative AI Not enough data Not enough data Dynamic Content Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Visualization Not enough data Not enough data Project Time Tracking Not enough data Not enough data Real-Time Updates Not enough data Not enough data Data Import/Export Not enough data Not enough data Real-Time Data Not enough data Not enough data Cross Channel Attribution Not enough data Not enough data Prioritization Not enough data Not enough data Heatmaps Not enough data Not enough data Customizable Branding Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data Monitoring Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Search/Filter Not enough data Not enough data Personalization Not enough data Not enough data Real-Time Reporting Not enough data Not enough data A/B Testing Not enough data Not enough data Reminders Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Activity Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Tagging Not enough data Not enough data AI Copilot Not enough data Not enough data Behavior Analytics Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Commenting/Notes Not enough data Not enough data Task Scheduling Not enough data Not enough data Projections Not enough data Not enough data Mobile Advertising[Hide 56 FeaturesShow 56 Features](javascript:void(0);) 8.6 231 7.9 209 Platform Interoperability Close Ecosystem API Feature Not Available 7.8(won by default) 6 Mobile Functionality Mobile Functionality 9.0(won by 1.3) 66 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 119 Agentic AI - Mobile Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Management Campaign Dashboard 8.1 192 | Verified 8.3(won by 0.2) 181 | Verified Campaign Optimization 8.3(won by 0.2) 190 | Verified 8.1 177 | Verified Reach 8.6(won by 0.3) 187 | Verified 8.3 156 | Verified Bulk Editing 7.6 177 | Verified 7.7(won by 0.1) 150 | Verified Batch Uploading 7.8 166 | Verified 7.9(won by 0.1) 154 | Verified Brand Safety 8.5(won by 0.7) 183 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 142 | Verified Fraud Protection 8.4(won by 0.8) 170 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 129 | Verified Frequency Capping 8.8(won by 0.4) 184 | Verified 8.4 73 Budget Pacing 8.3(won by 0.2) 190 | Verified 8.1 69 Creative Optimization 8.0(won by 0.3) 166 | Verified 7.7 149 | Verified Rich Media Capabilties 8.3(won by 0.4) 137 | Verified 7.9 141 | Verified In-App Ads 8.8(won by 1.8) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.0 39 Mobile Rich Media Capabilities 8.3(won by 0.7) 68 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 94 | Verified Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.9(won by 0.4) 193 | Verified 8.5 160 | Verified Retargeting 8.9(won by 0.5) 182 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 150 | Verified Geo-Targeting 8.7(won by 0.5) 187 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 150 | Verified Contextual Targeting 8.4(won by 0.3) 181 | Verified 8.1 69 Audience Targeting Not enough data Not enough data Mobile Mobile Tracking 8.9(won by 1.2) 62 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 112 In-App Ads 8.8(won by 1.8) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.0 39 Mobile Rich Media Capabilities 8.3(won by 0.7) 68 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 94 | Verified Platform API / Integrations 7.2 122 | Verified 8.0(won by 0.8) 55 (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Reports 7.0 171 | Verified 8.1(won by 1.1) 164 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) User, Role, and Access Management 8.6(won by 0.3) 112 | Verified 8.3 159 | Verified Performance and Reliability 8.6(won by 0.2) 188 | Verified 8.4 169 | Verified Enterprise Scalability 8.5(won by 0.1) 142 | Verified 8.4 145 | Verified Customization 8.2(won by 0.6) 38 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 152 | Verified Workflow Capability 8.2(won by 0.3) 140 | Verified 7.9 152 | Verified Internationalization 8.5(won by 0.4) 105 | Verified 8.1 117 | Verified Notifications 7.4 154 | Verified 7.7(won by 0.3) 136 | Verified Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Video Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 8.6 232 8.0 209 Platform Interoperability Close Ecosystem API Feature Not Available 7.8(won by default) 6 Video Functionality Video Functionality 8.7(won by 0.8) 65 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 99 Agentic AI - Video Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Management Campaign Dashboard 8.1 192 | Verified 8.3(won by 0.2) 181 | Verified Campaign Optimization 8.3(won by 0.2) 190 | Verified 8.1 177 | Verified Reach 8.6(won by 0.3) 187 | Verified 8.3 156 | Verified Bulk Editing 7.6 177 | Verified 7.7(won by 0.1) 150 | Verified Batch Uploading 7.8 166 | Verified 7.9(won by 0.1) 154 | Verified Brand Safety 8.5(won by 0.7) 183 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 142 | Verified Fraud Protection 8.4(won by 0.8) 170 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 129 | Verified Frequency Capping 8.8(won by 0.4) 184 | Verified 8.4 73 Budget Pacing 8.3(won by 0.2) 190 | Verified 8.1 69 Creative Optimization 8.0(won by 0.3) 166 | Verified 7.7 149 | Verified Rich Media Capabilties 8.3(won by 0.4) 137 | Verified 7.9 141 | Verified In-App Ads 8.8(won by 1.8) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.0 39 Mobile Rich Media Capabilities 8.3(won by 0.7) 68 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 94 | Verified Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.9(won by 0.4) 193 | Verified 8.5 160 | Verified Retargeting 8.9(won by 0.5) 182 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 150 | Verified Geo-Targeting 8.7(won by 0.5) 187 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 150 | Verified Contextual Targeting 8.4(won by 0.3) 181 | Verified 8.1 69 Audience Targeting Not enough data Not enough data Platform API / Integrations 7.2 122 | Verified 8.0(won by 0.8) 55 (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Reports 7.0 171 | Verified 8.1(won by 1.1) 164 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) User, Role, and Access Management 8.6(won by 0.3) 112 | Verified 8.3 159 | Verified Performance and Reliability 8.6(won by 0.2) 188 | Verified 8.4 169 | Verified Enterprise Scalability 8.5(won by 0.1) 142 | Verified 8.4 145 | Verified Customization 8.2(won by 0.6) 38 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 152 | Verified Workflow Capability 8.2(won by 0.3) 140 | Verified 7.9 152 | Verified Internationalization 8.5(won by 0.4) 105 | Verified 8.1 117 | Verified Notifications 7.4 154 | Verified 7.7(won by 0.3) 136 | Verified Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Demand Side Platform (DSP)[Hide 63 FeaturesShow 63 Features](javascript:void(0);) 8.2 233 8.0 209 Demand Side Platforms Cross Channel Capabilities 8.6(won by default) 29 Not enough data Agentic AI - Demand Side Platform (DSP) Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Management Campaign Dashboard 8.1 192 | Verified 8.3(won by 0.2) 181 | Verified Campaign Optimization 8.3(won by 0.2) 190 | Verified 8.1 177 | Verified Reach 8.6(won by 0.3) 187 | Verified 8.3 156 | Verified Bulk Editing 7.6 177 | Verified 7.7(won by 0.1) 150 | Verified Batch Uploading 7.8 166 | Verified 7.9(won by 0.1) 154 | Verified Brand Safety 8.5(won by 0.7) 183 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 142 | Verified Fraud Protection 8.4(won by 0.8) 170 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 129 | Verified Frequency Capping 8.8(won by 0.4) 184 | Verified 8.4 73 Budget Pacing 8.3(won by 0.2) 190 | Verified 8.1 69 Creative Optimization 8.0(won by 0.3) 166 | Verified 7.7 149 | Verified Rich Media Capabilties 8.3(won by 0.4) 137 | Verified 7.9 141 | Verified In-App Ads 8.8(won by 1.8) 82 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.0 39 Mobile Rich Media Capabilities 8.3(won by 0.7) 68 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 94 | Verified Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.9(won by 0.4) 193 | Verified 8.5 160 | Verified Retargeting 8.9(won by 0.5) 182 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 150 | Verified Geo-Targeting 8.7(won by 0.5) 187 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.2 150 | Verified Contextual Targeting 8.4(won by 0.3) 181 | Verified 8.1 69 Audience Targeting Not enough data Not enough data Demand Side Platforms Machine Learning Optimization 7.8 135 | Verified 8.2(won by 0.4) 44 | Verified Estimate and Projections 7.0 156 | Verified 7.5(won by 0.5) 49 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Cross-Device Capabilities 8.6(won by 1.0) 159 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 49 | Verified AI/Machine Learning Not enough data Not enough data Platform API / Integrations 7.2 122 | Verified 8.0(won by 0.8) 55 (There is a greater than 0.5 difference between this product's rating and its competitors) Custom Reports 7.0 171 | Verified 8.1(won by 1.1) 164 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) User, Role, and Access Management 8.6(won by 0.3) 112 | Verified 8.3 159 | Verified Performance and Reliability 8.6(won by 0.2) 188 | Verified 8.4 169 | Verified Enterprise Scalability 8.5(won by 0.1) 142 | Verified 8.4 145 | Verified Customization 8.2(won by 0.6) 38 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 152 | Verified Workflow Capability 8.2(won by 0.3) 140 | Verified 7.9 152 | Verified Internationalization 8.5(won by 0.4) 105 | Verified 8.1 117 | Verified Notifications 7.4 154 | Verified 7.7(won by 0.3) 136 | Verified Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Multi-Channel Marketing Not enough data Not enough data Customer Segmentation Not enough data Not enough data Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data For Advertising Agencies Not enough data Not enough data Bidding Strategies Not enough data Not enough data ROI Tracking Not enough data Not enough data Paid Search Advertising[Hide 64 FeaturesShow 64 Features](javascript:void(0);) Not enough data 8.1 117 Campaign Management & Optimization Paid Keyword Optimization Not enough data 8.2(won by default) 89 Bid Rules Not enough data 7.9(won by default) 86 Ad Creation and Editing Not enough data 7.9(won by default) 84 Ad and Landing Page Scheduling Not enough data 8.2(won by default) 83 Scenario Planning Not enough data 7.4(won by default) 69 Portfolio Bid Optimization Not enough data 7.6(won by default) 82 Advanced Targeting Options Not enough data 8.2(won by default) 88 Offline Capabilities Not enough data 6.6(won by default) 61 Extensions Not enough data 7.8(won by default) 78 Product Listing Ads Not enough data 8.0(won by default) 68 Budget Execution & Monitoring Not enough data 8.0(won by default) 91 Audience Targeting Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Web Traffic Monitoring Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Campaign Planning Not enough data Not enough data Analytics & Administration Ad and Conversion Tracking Not enough data 8.9(won by default) 97 Attribution Not enough data 8.4(won by default) 94 Reports Not enough data 8.5(won by default) 98 ROI Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Goal Setting/Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Scheduled/Automated Reports Not enough data Not enough data Click Tracking Not enough data Not enough data Platform APIs Not enough data 8.1(won by default) 72 Notifications Not enough data 8.1(won by default) 83 Customization Not enough data 8.0(won by default) 85 User, Role, and Access Management Not enough data 8.5(won by default) 90 Performance and Reliability Not enough data 8.5(won by default) 98 Enterprise Scalability Not enough data 8.6(won by default) 87 Workflow Capability Not enough data 8.4(won by default) 85 Internationalization Not enough data 8.2(won by default) 68 Performance Management Not enough data Not enough data SEO Management Not enough data Not enough data Bid Management Not enough data Not enough data Campaign Management Not enough data Not enough data Advertising Management Not enough data Not enough data Budget Management Not enough data Not enough data Additional Functionality Activity Dashboard Not enough data Not enough data Account Alerts Not enough data Not enough data Campaign Segmentation Not enough data Not enough data For PPC Campaigns Not enough data Not enough data Data Import/Export Not enough data Not enough data Performance Metrics Not enough data Not enough data A/B Testing Not enough data Not enough data Geotargeting Not enough data Not enough data Visual Analytics Not enough data Not enough data Trend Analysis Not enough data Not enough data Data Visualization Not enough data Not enough data Fraud Detection Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Multi-Campaign Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data Real-Time Updates Not enough data Not enough data Keyword Research Tools Not enough data Not enough data URL Builder Not enough data Not enough data Real-Time Reporting Not enough data Not enough data AI Copilot Not enough data Not enough data Generative AI Not enough data Not enough data Campaign Analytics Not enough data Not enough data Web Traffic Reporting Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Digital Audio Advertising[Hide 14 FeaturesShow 14 Features](javascript:void(0);) 8.8 21 Not enough data Platform Basics Cross-Device Advertising 9.0(won by default) 20 Not enough data Audio Ad Formats 8.8(won by default) 20 Not enough data Programmatic Audio 8.9(won by default) 21 Not enough data Audience Targeting 8.8(won by default) 20 Not enough data Platform Reporting Performance Monitoring 8.7(won by default) 21 Not enough data Reporting Dashboards 8.3(won by default) 21 Not enough data Dashboard Exports Feature Not Available Not enough data Music Genre Reporting Feature Not Available Not enough data Agentic AI - Digital Audio Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Show 3 feature categories with incomplete data Connected TV (CTV) Advertising Platforms[Hide 12 FeaturesShow 12 Features](javascript:void(0);) Not enough data Not enough data Platform - Connected TV (CTV) Advertising Platforms Personalized Segmentation Not enough data Not enough data Ad Serving Not enough data Not enough data Streaming Capabilites Not enough data Not enough data Performance Analytics Not enough data Not enough data Campaign Management - Connected TV (CTV) Advertising Platforms Creative Assets Not enough data Not enough data Campaign Dashboard Not enough data Not enough data Agentic AI - Connected TV (CTV) Advertising Platforms Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Cross-Channel Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Cross-Channel Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Native Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Native Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data User Insights Reviewers' Company Size [![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis")](https://www.g2.com/products/basis/reviews) Basis Small-Business(50 or fewer emp.) 63.1% Mid-Market(51-1000 emp.) 28.9% Enterprise(\> 1000 emp.) 8.0% [![Google Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/1548109246/google-marketing-platform.png "Google Marketing Platform")](https://www.g2.com/products/google-marketing-platform/reviews) Google Marketing Platform Small-Business(50 or fewer emp.) 25.5% Mid-Market(51-1000 emp.) 48.2% Enterprise(\> 1000 emp.) 26.3% Small-Business (50 or fewer emp.) 63.1% 25.5% Mid-Market (51-1000 emp.) 28.9% 48.2% Enterprise (\> 1000 emp.) 8.0% 26.3% Reviewers' Industry [![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis")](https://www.g2.com/products/basis/reviews) Basis Marketing and Advertising 60.8% Newspapers 4.2% Political Organization 3.4% Information Technology and Services 2.3% Online Media 2.3% Other 27.0% [![Google Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/1548109246/google-marketing-platform.png "Google Marketing Platform")](https://www.g2.com/products/google-marketing-platform/reviews) Google Marketing Platform Marketing and Advertising 53.8% Internet 6.9% Computer Software 5.5% Retail 2.9% Telecommunications 1.8% Other 29.1% FAQs ## Basis vs Google Marketing Platform FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Google Marketing Platform vs Basis? Basis stands out from Google Marketing Platform with higher reviewer satisfaction on support, setup, and overall rating, while Google Marketing Platform is more prominent in the mid-market segment. | [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) | [Basis](https://www.g2.com/products/basis/reviews) | | --- | --- | | 4.1/5 (300 reviews) | 4.5/5 (287 reviews) | | Mid-Market | Small-Business | | 7.3 | 8.1 | | 6.9 | 9.5 | | Integrated analytics and campaign management | Ease of use and outstanding customer support | ### How do the pricing models of Google Marketing Platform and Basis compare? Basis is rated as the stronger value by reviewers, with higher satisfaction on price and cost-related dimensions. - **Google Marketing Platform:** Reviewers frequently mention that it is costly compared to other marketing platforms, with several noting that the value emerges only with advanced use and larger teams. - **Basis:** Reviewers highlight that Basis offers advanced DSP technology with flexible minimums, making it accessible for businesses of all sizes and providing strong value for the investment. - **Switching reasons:** Recent reviews cite switching to Basis for its lower minimums, better support, and broader feature set, especially after issues with other platforms. ### What are the best alternatives to Google Marketing Platform and Basis? The top 3 alternatives to Google Marketing Platform and Basis are The Trade Desk, AdRoll, and StackAdapt. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) | 4.1/5 (300 reviews) | Mid-Market | Costly compared to other platforms | Integrated analytics and campaign management | | [Basis](https://www.g2.com/products/basis/reviews) | 4.5/5 (287 reviews) | Small-Business | Accessible for all business sizes, flexible minimums | Ease of use and outstanding customer support | | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5 (184 reviews) | Mid-Market | — | Programmatic advertising capabilities | | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787 reviews) | Small-Business | — | Retargeting and cross-channel marketing | | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5 (898 reviews) | Small-Business | — | Ease of use and campaign performance | ### Which Paid Search Advertising features should I prioritize when comparing Google Marketing Platform and Basis? Buyers should prioritize targeting capabilities, ease of use, reporting features, integration options, and support quality when comparing Google Marketing Platform and Basis. - **Targeting:** Both products are frequently praised for targeting, with Basis receiving recent positive feedback for advanced and precise targeting options. - **Ease of Use:** Basis scores 8.3 and Google Marketing Platform 7.9 on Ease of Use, with reviewers highlighting Basis for its intuitive interface. - **Reporting Features:** Both products have recurring mentions for reporting, but Basis reviewers note a desire for more granular and client-facing reports. - **Integration Options:** Google Marketing Platform is cited in 18+ reviews for integration with Google Analytics, while Basis is praised for native integrations and API connectivity. - **Support Quality:** Basis scores 9.5 on Quality of Support versus 6.9 for Google Marketing Platform, with reviewers consistently highlighting Basis's proactive and responsive support. ### What are the pros and cons of Google Marketing Platform vs Basis? Basis's headline strength is its ease of use and customer support, while Google Marketing Platform is recognized for integrated analytics and campaign management. - **Google Marketing Platform strengths:** Integrated analytics and campaign management (4 all-time mentions), efficiency (3), performance results (3), and unified ecosystem for data-driven marketing. - **Google Marketing Platform trade-offs:** Complexity (3), steep learning curve (3), higher cost (2), and less intuitive setup for beginners. - **Basis strengths:** Ease of use (2), breadth of features (2), advanced targeting, and outstanding customer support (1), with reviewers noting workflow automation and comprehensive media planning. - **Basis trade-offs:** Complex user interface (2), some reporting and UI elements seen as outdated or less intuitive, and occasional setup challenges for new users. ### Is Google Marketing Platform or Basis better for small businesses? Basis is the better fit for small businesses, with a larger small-business segment and strong reviewer sentiment on accessibility and support. - **Google Marketing Platform:** Largest segment is mid-market; reviewers note that the platform is more suited for larger teams and can be costly or complex for small businesses. - **Basis:** Largest segment is small-business; reviewers highlight no minimum spend, accessibility for small business clients, and strong support for onboarding and campaign management. ### Which Paid Search Advertising platform has better integrations? Google Marketing Platform is favored for integrations with Google Analytics, while Basis is praised for its native integrations and API connectivity. - **Google Marketing Platform:** Google Analytics integration is cited in 18+ reviews, with additional mentions of integration with Google Tag Manager and Google Ads. - **Basis:** Reviewers highlight native integrations with other solutions and easy API connectivity, enabling integration with third-party dashboards and platforms. ### How do Google Marketing Platform and Basis compare on customer support? Basis materially outperforms Google Marketing Platform on Quality of Support, with a 2.6-point lead (9.5 vs 6.9). - **Google Marketing Platform:** Reviewers describe support as adequate but less responsive and less personalized compared to competitors, with some noting slow response times and basic explanations. - **Basis:** Reviewers consistently praise Basis for outstanding, proactive, and responsive customer support, often describing the support team as an extension of their own teams and highlighting dedicated account management. ### Which is easier to implement, Google Marketing Platform or Basis? Basis is easier to implement than Google Marketing Platform, with a 0.8-point advantage on Ease of Setup (8.1 vs 7.3). - **Google Marketing Platform:** Reviewers frequently mention a steep learning curve and initial complexity, especially for beginners, with setup requiring technical and strategic skills. - **Basis:** Reviewers highlight straightforward onboarding, user-friendly setup, and strong support during implementation, with many noting that the platform is easy to learn and deploy for new users. ### Which product has better Targeting? Basis is rated higher for Targeting, with reviewers citing advanced and precise targeting capabilities. - **Google Marketing Platform:** Targeting is frequently mentioned as a strength, with reviewers noting contextual and geo-targeting options and robust campaign management. - **Basis:** Reviewers consistently highlight advanced targeting, including precise audience segmentation, geotargeting for political districts, and the ability to layer third-party data, with recent reviews emphasizing targeting as a key differentiator. Alternatives **Basis Alternatives** ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt") [ StackAdapt ](/products/stackadapt/reviews) ![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk") [ The Trade Desk ](/products/the-trade-desk/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth") [ Criteo Commerce Growth ](/products/criteo-commerce-growth/reviews) **Google Marketing Platform Alternatives** ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth") [ Criteo Commerce Growth ](/products/criteo-commerce-growth/reviews) ![Choozle](https://images.g2crowd.com/uploads/product/hd_favicon/1526589521/choozle.svg "Choozle") [ Choozle ](/products/choozle/reviews) ![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk") [ The Trade Desk ](/products/the-trade-desk/reviews) ## Basis vs Google Marketing Platform When assessing the two solutions, reviewers found Basis easier to use, set up, and administer. Reviewers also preferred doing business with Basis overall. - Reviewers felt that Basis meets the needs of their business better than Google Marketing Platform. - When comparing quality of ongoing product support, reviewers felt that Basis is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of Basis over Google Marketing Platform.