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Compare Basis and Google Marketing Platform 
Featured Products
At a Glance
Market Segments
Small-Business (63.1% of reviews)
Mid-Market (48.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Basis
Star Rating
(287)4.5 out of 5
Market Segments
Small-Business (63.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BasisGoogle Marketing Platform
Star Rating
(297)4.1 out of 5
Market Segments
Mid-Market (48.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformBasis vs Google Marketing Platform
When assessing the two solutions, reviewers found Basis easier to use, set up, and administer. Reviewers also preferred doing business with Basis overall.
- Reviewers felt that Basis meets the needs of their business better than Google Marketing Platform.
- When comparing quality of ongoing product support, reviewers felt that Basis is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Basis over Google Marketing Platform.
Pricing
Entry-Level Pricing
Basis
No pricing availableGoogle Marketing Platform
No pricing availableFree Trial
Basis
No trial information availableGoogle Marketing Platform
No trial information availableRatings
Meets Requirements
8.7
239
8.5
248
Ease of Use
8.3
242
7.9
247
Ease of Setup
8.1
157
7.3
128
Ease of Admin
8.2
148
7.7
119
Quality of Support
9.5
238
6.9
226
Has the product been a good partner in doing business?
9.4
151
7.6
120
Product Direction (% positive)
9.2
240
8.0
245
Features by Category
Channel Functionality
9.0
80
8.5
167
Platform Interoperability
Feature Not Available
7.2
10
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.3
181
|
Verified
8.3
190
|
Verified
8.1
177
|
Verified
8.6
187
|
Verified
8.3
156
|
Verified
7.6
177
|
Verified
7.7
150
|
Verified
7.8
166
|
Verified
7.9
154
|
Verified
8.5
183
|
Verified
7.8
142
|
Verified
8.4
170
|
Verified
7.6
129
|
Verified
8.8
184
|
Verified
8.4
73
8.3
190
|
Verified
8.1
69
8.0
166
|
Verified
7.7
149
|
Verified
8.3
137
|
Verified
7.9
141
|
Verified
8.8
82
|
Verified
7.0
39
8.3
68
|
Verified
7.6
94
|
Verified
Targeting
8.9
193
|
Verified
8.5
160
|
Verified
8.9
182
|
Verified
8.4
150
|
Verified
8.7
187
|
Verified
8.2
150
|
Verified
8.4
181
|
Verified
8.1
69
Platform
7.2
122
|
Verified
8.0
55
7.0
171
|
Verified
8.1
164
|
Verified
8.6
112
|
Verified
8.3
159
|
Verified
8.6
188
|
Verified
8.4
169
|
Verified
8.5
142
|
Verified
8.4
145
|
Verified
8.2
38
7.6
152
|
Verified
8.2
140
|
Verified
7.9
152
|
Verified
8.5
105
|
Verified
8.1
117
|
Verified
7.4
154
|
Verified
7.7
136
|
Verified
Campaign Management & Optimization
Not enough data
8.2
89
Not enough data
7.9
86
Not enough data
7.9
84
Not enough data
8.2
83
Not enough data
7.4
68
Not enough data
7.6
82
Not enough data
8.2
88
Not enough data
6.6
61
Not enough data
7.8
78
Not enough data
8.0
68
Not enough data
8.0
91
Analytics & Administration
Not enough data
8.9
97
Not enough data
8.4
94
Not enough data
8.5
98
Platform
Not enough data
8.1
72
Not enough data
8.1
83
Not enough data
8.0
85
Not enough data
8.5
90
Not enough data
8.5
98
Not enough data
8.6
87
Not enough data
8.4
85
Not enough data
8.2
68
Platform Interoperability
Feature Not Available
7.8
6
Mobile Functionality
9.0
66
7.7
119
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.3
181
|
Verified
8.3
190
|
Verified
8.1
177
|
Verified
8.6
187
|
Verified
8.3
156
|
Verified
7.6
177
|
Verified
7.7
150
|
Verified
7.8
166
|
Verified
7.9
154
|
Verified
8.5
183
|
Verified
7.8
142
|
Verified
8.4
170
|
Verified
7.6
129
|
Verified
8.8
184
|
Verified
8.4
73
8.3
190
|
Verified
8.1
69
8.0
166
|
Verified
7.7
149
|
Verified
8.3
137
|
Verified
7.9
141
|
Verified
8.8
82
|
Verified
7.0
39
8.3
68
|
Verified
7.6
94
|
Verified
Targeting
8.9
193
|
Verified
8.5
160
|
Verified
8.9
182
|
Verified
8.4
150
|
Verified
8.7
187
|
Verified
8.2
150
|
Verified
8.4
181
|
Verified
8.1
69
Mobile
8.9
62
7.7
112
8.8
82
|
Verified
7.0
39
8.3
68
|
Verified
7.6
94
|
Verified
Platform
7.2
122
|
Verified
8.0
55
7.0
171
|
Verified
8.1
164
|
Verified
8.6
112
|
Verified
8.3
159
|
Verified
8.6
188
|
Verified
8.4
169
|
Verified
8.5
142
|
Verified
8.4
145
|
Verified
8.2
38
7.6
152
|
Verified
8.2
140
|
Verified
7.9
152
|
Verified
8.5
105
|
Verified
8.1
117
|
Verified
7.4
154
|
Verified
7.7
136
|
Verified
Platform Interoperability
Feature Not Available
7.8
6
Video Functionality
8.7
65
7.9
99
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.3
181
|
Verified
8.3
190
|
Verified
8.1
177
|
Verified
8.6
187
|
Verified
8.3
156
|
Verified
7.6
177
|
Verified
7.7
150
|
Verified
7.8
166
|
Verified
7.9
154
|
Verified
8.5
183
|
Verified
7.8
142
|
Verified
8.4
170
|
Verified
7.6
129
|
Verified
8.8
184
|
Verified
8.4
73
8.3
190
|
Verified
8.1
69
8.0
166
|
Verified
7.7
149
|
Verified
8.3
137
|
Verified
7.9
141
|
Verified
8.8
82
|
Verified
7.0
39
8.3
68
|
Verified
7.6
94
|
Verified
Targeting
8.9
193
|
Verified
8.5
160
|
Verified
8.9
182
|
Verified
8.4
150
|
Verified
8.7
187
|
Verified
8.2
150
|
Verified
8.4
181
|
Verified
8.1
69
Platform
7.2
122
|
Verified
8.0
55
7.0
171
|
Verified
8.1
164
|
Verified
8.6
112
|
Verified
8.3
159
|
Verified
8.6
188
|
Verified
8.4
169
|
Verified
8.5
142
|
Verified
8.4
145
|
Verified
8.2
38
7.6
152
|
Verified
8.2
140
|
Verified
7.9
152
|
Verified
8.5
105
|
Verified
8.1
117
|
Verified
7.4
154
|
Verified
7.7
136
|
Verified
Platform Basics
9.0
20
Not enough data
8.8
20
Not enough data
8.9
21
Not enough data
8.8
20
Not enough data
Platform Reporting
8.7
21
Not enough data
8.3
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.6
29
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.3
181
|
Verified
8.3
190
|
Verified
8.1
177
|
Verified
8.6
187
|
Verified
8.3
156
|
Verified
7.6
177
|
Verified
7.7
150
|
Verified
7.8
166
|
Verified
7.9
154
|
Verified
8.5
183
|
Verified
7.8
142
|
Verified
8.4
170
|
Verified
7.6
129
|
Verified
8.8
184
|
Verified
8.4
73
8.3
190
|
Verified
8.1
69
8.0
166
|
Verified
7.7
149
|
Verified
8.3
137
|
Verified
7.9
141
|
Verified
8.8
82
|
Verified
7.0
39
8.3
68
|
Verified
7.6
94
|
Verified
Targeting
8.9
193
|
Verified
8.5
160
|
Verified
8.9
182
|
Verified
8.4
150
|
Verified
8.7
187
|
Verified
8.2
150
|
Verified
8.4
181
|
Verified
8.1
69
Demand Side Platforms
7.8
135
|
Verified
8.2
44
|
Verified
7.0
156
|
Verified
7.5
49
|
Verified
8.6
159
|
Verified
7.6
49
|
Verified
Platform
7.2
122
|
Verified
8.0
55
7.0
171
|
Verified
8.1
164
|
Verified
8.6
112
|
Verified
8.3
159
|
Verified
8.6
188
|
Verified
8.4
169
|
Verified
8.5
142
|
Verified
8.4
145
|
Verified
8.2
38
7.6
152
|
Verified
8.2
140
|
Verified
7.9
152
|
Verified
8.5
105
|
Verified
8.1
117
|
Verified
7.4
154
|
Verified
7.7
136
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Basis and Google Marketing Platform are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Basis is categorized as Native Advertising and Digital Audio Advertising
Google Marketing Platform is categorized as Paid Search Advertising
Reviews
Reviewers' Company Size
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
60.8%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
27.0%
Marketing and Advertising
54.2%
Internet
7.0%
Computer Software
5.5%
Retail
2.9%
Telecommunications
1.8%
Other
28.6%
Alternatives
Discussions
What is implementation and ongoing services like at Centro?
1 Comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 Comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Basis has no more discussions with answers
prototyping ad tool
1 Comment
SL
our website
https://pinterestvideosdownloader.com/pinterest-video-download/Read more
Google Marketing Platform has no more discussions with answers
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