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At a Glance
Market Segments
Small-Business (63.0% of reviews)
Mid-Market (48.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Basis
Star Rating
(286)4.5 out of 5
Market Segments
Small-Business (63.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BasisGoogle Marketing Platform
Star Rating
(295)4.1 out of 5
Market Segments
Mid-Market (48.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Marketing Platform excels in Cross-Device Advertising with a score of 9.0, making it a strong choice for businesses looking to reach audiences across multiple devices. In contrast, Basis, while still effective, scored lower at 8.7 in this area.
- Reviewers mention that Basis shines in Quality of Support, achieving an impressive score of 9.5, which is significantly higher than Google Marketing Platform's score of 6.9. This indicates that Basis users often feel more supported and valued.
- G2 users highlight that Google Marketing Platform offers robust Ad and Conversion Tracking with a score of 8.9, which is crucial for businesses focused on measuring campaign effectiveness. Basis, however, also performs well in this area with a score of 8.3, but users feel Google’s offering is more comprehensive.
- Users on G2 report that Basis provides superior Fraud Protection with a score of 8.4, compared to Google Marketing Platform's score of 7.6. This feature is particularly important for advertisers concerned about ad spend integrity.
- Reviewers mention that Google Marketing Platform's Campaign Management features, particularly in Ad Creation and Editing, scored 7.9, which some users find less intuitive compared to Basis's score of 8.3 in Campaign Optimization, indicating a smoother user experience for campaign adjustments.
- Users say that Basis's Mobile Functionality is a standout feature, scoring 9.0, which is significantly higher than Google Marketing Platform's score of 7.7. This makes Basis a better option for businesses prioritizing mobile advertising strategies.
Pricing
Entry-Level Pricing
Basis
No pricing availableGoogle Marketing Platform
No pricing availableFree Trial
Basis
No trial information availableGoogle Marketing Platform
No trial information availableRatings
Meets Requirements
8.7
238
8.5
246
Ease of Use
8.3
241
7.9
245
Ease of Setup
8.1
156
7.3
126
Ease of Admin
8.2
148
7.7
119
Quality of Support
9.5
237
6.9
224
Has the product been a good partner in doing business?
9.4
151
7.6
120
Product Direction (% positive)
9.2
239
8.0
243
Features by Category
Channel Functionality
9.0
80
8.5
167
Platform Interoperability
Feature Not Available
7.2
10
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.3
181
|
Verified
8.3
190
|
Verified
8.1
176
|
Verified
8.6
187
|
Verified
8.3
156
|
Verified
7.6
177
|
Verified
7.7
150
|
Verified
7.8
166
|
Verified
7.9
154
|
Verified
8.5
183
|
Verified
7.8
142
|
Verified
8.4
170
|
Verified
7.6
129
|
Verified
8.8
184
|
Verified
8.4
73
8.3
190
|
Verified
8.1
69
8.0
166
|
Verified
7.7
149
|
Verified
8.3
137
|
Verified
7.9
141
|
Verified
8.8
82
|
Verified
7.0
39
8.3
68
|
Verified
7.6
94
|
Verified
Targeting
8.9
193
|
Verified
8.5
160
|
Verified
8.9
182
|
Verified
8.4
150
|
Verified
8.7
187
|
Verified
8.2
150
|
Verified
8.4
181
|
Verified
8.1
69
Platform
7.1
121
|
Verified
7.9
54
7.0
170
|
Verified
8.1
164
|
Verified
8.6
112
|
Verified
8.3
159
|
Verified
8.6
188
|
Verified
8.4
169
|
Verified
8.5
142
|
Verified
8.4
144
|
Verified
8.2
38
7.6
152
|
Verified
8.2
140
|
Verified
7.9
152
|
Verified
8.5
105
|
Verified
8.1
117
|
Verified
7.4
154
|
Verified
7.7
136
|
Verified
Campaign Management & Optimization
Not enough data
8.2
89
Not enough data
7.9
86
Not enough data
7.9
84
Not enough data
8.2
83
Not enough data
7.4
68
Not enough data
7.6
82
Not enough data
8.2
88
Not enough data
6.6
61
Not enough data
7.8
78
Not enough data
8.0
68
Not enough data
8.0
91
Analytics & Administration
Not enough data
8.9
97
Not enough data
8.4
93
Not enough data
8.5
98
Platform
Not enough data
8.1
72
Not enough data
8.1
83
Not enough data
8.0
85
Not enough data
8.5
90
Not enough data
8.6
97
Not enough data
8.6
87
Not enough data
8.4
85
Not enough data
8.2
68
Platform Interoperability
Feature Not Available
7.8
6
Mobile Functionality
9.0
66
7.7
119
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.3
181
|
Verified
8.3
190
|
Verified
8.1
176
|
Verified
8.6
187
|
Verified
8.3
156
|
Verified
7.6
177
|
Verified
7.7
150
|
Verified
7.8
166
|
Verified
7.9
154
|
Verified
8.5
183
|
Verified
7.8
142
|
Verified
8.4
170
|
Verified
7.6
129
|
Verified
8.8
184
|
Verified
8.4
73
8.3
190
|
Verified
8.1
69
8.0
166
|
Verified
7.7
149
|
Verified
8.3
137
|
Verified
7.9
141
|
Verified
8.8
82
|
Verified
7.0
39
8.3
68
|
Verified
7.6
94
|
Verified
Targeting
8.9
193
|
Verified
8.5
160
|
Verified
8.9
182
|
Verified
8.4
150
|
Verified
8.7
187
|
Verified
8.2
150
|
Verified
8.4
181
|
Verified
8.1
69
Mobile
8.9
62
7.7
112
8.8
82
|
Verified
7.0
39
8.3
68
|
Verified
7.6
94
|
Verified
Platform
7.1
121
|
Verified
7.9
54
7.0
170
|
Verified
8.1
164
|
Verified
8.6
112
|
Verified
8.3
159
|
Verified
8.6
188
|
Verified
8.4
169
|
Verified
8.5
142
|
Verified
8.4
144
|
Verified
8.2
38
7.6
152
|
Verified
8.2
140
|
Verified
7.9
152
|
Verified
8.5
105
|
Verified
8.1
117
|
Verified
7.4
154
|
Verified
7.7
136
|
Verified
Platform Interoperability
Feature Not Available
7.8
6
Video Functionality
8.7
65
7.9
99
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.3
181
|
Verified
8.3
190
|
Verified
8.1
176
|
Verified
8.6
187
|
Verified
8.3
156
|
Verified
7.6
177
|
Verified
7.7
150
|
Verified
7.8
166
|
Verified
7.9
154
|
Verified
8.5
183
|
Verified
7.8
142
|
Verified
8.4
170
|
Verified
7.6
129
|
Verified
8.8
184
|
Verified
8.4
73
8.3
190
|
Verified
8.1
69
8.0
166
|
Verified
7.7
149
|
Verified
8.3
137
|
Verified
7.9
141
|
Verified
8.8
82
|
Verified
7.0
39
8.3
68
|
Verified
7.6
94
|
Verified
Targeting
8.9
193
|
Verified
8.5
160
|
Verified
8.9
182
|
Verified
8.4
150
|
Verified
8.7
187
|
Verified
8.2
150
|
Verified
8.4
181
|
Verified
8.1
69
Platform
7.1
121
|
Verified
7.9
54
7.0
170
|
Verified
8.1
164
|
Verified
8.6
112
|
Verified
8.3
159
|
Verified
8.6
188
|
Verified
8.4
169
|
Verified
8.5
142
|
Verified
8.4
144
|
Verified
8.2
38
7.6
152
|
Verified
8.2
140
|
Verified
7.9
152
|
Verified
8.5
105
|
Verified
8.1
117
|
Verified
7.4
154
|
Verified
7.7
136
|
Verified
Platform Basics
9.0
20
Not enough data
8.8
20
Not enough data
8.9
21
Not enough data
8.8
20
Not enough data
Platform Reporting
8.7
21
Not enough data
8.3
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.5
28
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.3
181
|
Verified
8.3
190
|
Verified
8.1
176
|
Verified
8.6
187
|
Verified
8.3
156
|
Verified
7.6
177
|
Verified
7.7
150
|
Verified
7.8
166
|
Verified
7.9
154
|
Verified
8.5
183
|
Verified
7.8
142
|
Verified
8.4
170
|
Verified
7.6
129
|
Verified
8.8
184
|
Verified
8.4
73
8.3
190
|
Verified
8.1
69
8.0
166
|
Verified
7.7
149
|
Verified
8.3
137
|
Verified
7.9
141
|
Verified
8.8
82
|
Verified
7.0
39
8.3
68
|
Verified
7.6
94
|
Verified
Targeting
8.9
193
|
Verified
8.5
160
|
Verified
8.9
182
|
Verified
8.4
150
|
Verified
8.7
187
|
Verified
8.2
150
|
Verified
8.4
181
|
Verified
8.1
69
Demand Side Platforms
7.8
135
|
Verified
8.2
44
|
Verified
7.0
156
|
Verified
7.5
49
|
Verified
8.6
159
|
Verified
7.6
49
|
Verified
Platform
7.1
121
|
Verified
7.9
54
7.0
170
|
Verified
8.1
164
|
Verified
8.6
112
|
Verified
8.3
159
|
Verified
8.6
188
|
Verified
8.4
169
|
Verified
8.5
142
|
Verified
8.4
144
|
Verified
8.2
38
7.6
152
|
Verified
8.2
140
|
Verified
7.9
152
|
Verified
8.5
105
|
Verified
8.1
117
|
Verified
7.4
154
|
Verified
7.7
136
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Basis and Google Marketing Platform are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Basis is categorized as Native Advertising and Digital Audio Advertising
Google Marketing Platform is categorized as Paid Search Advertising
Reviews
Reviewers' Company Size
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
60.7%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
27.1%
Marketing and Advertising
54.6%
Internet
7.0%
Computer Software
5.2%
Retail
3.0%
Telecommunications
1.8%
Other
28.4%
Alternatives
Discussions
What is implementation and ongoing services like at Centro?
1 Comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 Comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Basis has no more discussions with answers
prototyping ad tool
1 Comment
SL
our website
https://pinterestvideosdownloader.com/pinterest-video-download/Read more
Google Marketing Platform has no more discussions with answers
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