--- title: Basis Reviews meta_title: 'Basis Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 287 reviews by the users' company size, role or industry to find out how Basis works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 287 scale: '5' date_modified: '2026-07-17' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Basis Reviews **Vendor:** Basis Technologies **Category:** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Average Rating:** 4.5/5.0 **Total Reviews:** 287 ## About Basis Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance. ## Basis Pros & Cons **What users like:** - Users find Basis to be **extremely easy to use** , with helpful support and seamless integrations enhancing their experience. (2 reviews) - Users appreciate the **easy navigation** and **helpful support** of Basis, enhancing their digital business management experience. (2 reviews) - Users value the **excellent reporting metrics** of Basis, enjoying quick access to comprehensive marketplace insights. (2 reviews) - Users value the **outstanding customer support** and impressive range of features offered by Basis in programmatic advertising. (2 reviews) - Users highlight the **outstanding customer support** of Basis, appreciating their quick responses and proactive updates. (2 reviews) - Users value the **exceptional account management** at Basis, highlighting the proactive support and effective collaboration with their team. (1 reviews) - Automation (1 reviews) - Users highlight the **outstanding customer support** and impressive product offerings of Basis, enhancing their campaign management experience. (1 reviews) - Collaboration (1 reviews) - Communication (1 reviews) **What users dislike:** - Users find the **complex user interface** challenging, often leading to inconvenience when generating reports. (2 reviews) - Users find the system **quite complicated** , making it not user-friendly for everyone. (1 reviews) - Users find the system **complex and not user-friendly** , leading to challenges in navigation and usability. (1 reviews) - Users find the **complex reporting** process to be inconvenient, impacting their overall experience with the product. (1 reviews) - Users find the **complex usability** of Basis challenging, making it difficult for everyone to navigate effectively. (1 reviews) - Difficult Setup (1 reviews) - Inefficient Processes (1 reviews) - Users note the **limited features** of Basis, expressing the need for more integrations and a dedicated dashboard. (1 reviews) - Limited Options (1 reviews) - Limited Reach (1 reviews) ## Basis Reviews ### 1. Allowing a Small Agency to Run Programmatic Media In-House **Rating:** 4.5/5.0 stars **Reviewed by:** Nicci L. | Performance Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2020 **What do you like best about Basis?** Basis customer service is second to none. Any time we've reached out to Basis Support they've been very responsive and providing guidance to help troubleshoot any issues. Our CSM (hey Kelly!) is wonderful. She's always willing to brainstorm or provide insights and she really understands our clients and our business. **What do you dislike about Basis?** At first (especially for an agency working in a DSP for the first time) the platform is overwhelming but becomes much more manageable after time. The in-platform reporting is a bit clunky but Basis recently integrated with our dashboard and reporting platform, which has been immensely helpful. **What problems is Basis solving and how is that benefiting you?** Basis has allowed our small full-service agency to begin running programmatic media in-house, expanding the portfolio of media services we can offer to our clients. After years of working with different outside vendors we're now able to have more control over client campaigns and performance (and we're learning more in the process). ### 2. Must have partners. **Rating:** 5.0/5.0 stars **Reviewed by:** Monica H. | Senior Digital and Media Communications Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** December 17, 2020 **What do you like best about Basis?** The support from the customer success team is unparalleled. Amazing attitude, super knowledgeable and most importantly, invested in seeing success in my media. **What do you dislike about Basis?** I understand Basis is most likely used at the agency level, but it has boundaries or quirks at the client level that makes a few things difficult. As it becomes a bigger trend for clients to buy their own media, there should be an option to have some of the boundaries removed. **What problems is Basis solving and how is that benefiting you?** Buying programmatically has saved so much money and has given the ability to take ownership of our own media. We have instant access, data transparency and an expert to help think through difficult organizational issues. ### 3. Great team/support **Rating:** 4.0/5.0 stars **Reviewed by:** Jordan P. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2020 **What do you like best about Basis?** Great CSM team. Always willing to answer questions and evaluate tactics to provide insight into new strategies. **What do you dislike about Basis?** More information could be provided on best practices for Direct Response campaigns. **Recommendations to others considering Basis:** Path to self-serve is a great service if you have team members relatively unfamiliar with DSPs as it will ease the burden of training the staff and learning a new interface. I highly recommend the Basis Connect app and Centro Certified courses to learn the basics of the platform. **What problems is Basis solving and how is that benefiting you?** We primarily use Basis as a DSP and are able to target great audiences and PMP deals within the platform. It has also allowed us to centralize our display, OTT, and audio buying into a single platform. ### 4. Great Tech, Better Training AFTER Onboarding **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Farming | Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2020 **What do you like best about Basis?** Basis is very user friendly and I've been able to mostly self-teach throughout the platform. The help resources are great, and the response time of our assigned reps is second to none. We are NOT an agency use case, but offer services to our franchised stores somewhat as an agency would. Basis works with us to offer innovative ideas and strategies for providing the best value to our franchisees. **What do you dislike about Basis?** I found more value in trial and error within the platform than I did in my time with the onboarding specialist I was assigned to. Our onboarding specialist seemed to have his own agenda, which would have been fine, but he provided specific instruction on how campaigns are supposed to be set up that didn't make sense to me and created further confusion. Coupled with the fact that my account manager now works with me for the best way to set up and organize campaigns and her feedback and instruction is NOT at all like the onboarding specialist I had. After 8 months of running campaigns in Basis I'm STILL crossing out notes and instructions given to me during the onboarding process because they aren't conducive to an organized workflow for campaign management and/or my account manager has offered other advice. I wasted a lot of time learning things that I'm now unlearning. I could have done without the onboarding. **What problems is Basis solving and how is that benefiting you?** Basis is a powerful programmatic advertising platform. They help us run an organized programmatic ad strategy inhouse. The largest barrier to digital advertising that our company has is access to advertising technology. We have ALL of the skills inhouse to run a well throughout and supported advertising campaign, so much so that we've had terrible experiences with agencies or other media companies trying to do it for us. Basis allows us to pull all of that inhouse and have confidence in the details of our advertising campaigns. ### 5. Amazing search & social integrations! **Rating:** 5.0/5.0 stars **Reviewed by:** Mikaela B. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2020 **What do you like best about Basis?** Seamless integration, everything I need in one place, easy campaign development, and our wonderful CSM Cody have made using Basis an amazing experience! We've seen better results for our clients and couldn't be happier. Working with Cody especially has been incredibly helpful. His patience and professionalism is unmatched, and he was always ready with suggestions and best practices to get the most out of Basis. **What do you dislike about Basis?** Initially the platform was a little daunting to learn, and there was certainly a learning curve. The resources that Basis had available to learn the platform were super helpful and easy to understand for someone brand new to the Marketing & Advertising industry. I highly recommend utilizing the resources the platform provides! **What problems is Basis solving and how is that benefiting you?** Having access to a wide variety of exchanges and being able to have more in-depth analytics than other platforms has helped us realize what we can deliver to our clients. We've been able to provide better, top-notch results with the help of Basis! ### 6. Basis is a one stop shop for every thing you need as a digital marketer. **Rating:** 5.0/5.0 stars **Reviewed by:** Vanessa M. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2020 **What do you like best about Basis?** Our company often works in very niche markets and Basis has such a large pool of data providers in almost every segment you can think of, making it easy for us to reach our target audiences. Not only does Basis serve our programatic ad buying needs, but it also allows us to link our other digital campaigns so we can analyze and report on performance across Basis, Google, Facebook and others all in one place. **What do you dislike about Basis?** Basis is not always the most user-friendly. There is a lot build into the platform so it can be overwhelming at times. However, our agency was paired with an amazing Customer Success Manager, Cody Carroll, who is always available to jump on calls about anything we are unsure about and provides us with timely updates on any changes happening on the platform. We're also able to provide feedback about our experience to our rep which then gets reported to the developer team. We've often seen some of our feedback get integrated into the platform. **What problems is Basis solving and how is that benefiting you?** Recently, our team had trouble getting politically driven ads up and running globally. We hit approval and eligibility roadblocks on every other advertising platform and almost did not run the campaign, but Basis came through without any issues. We were able to get our ads approved and running in all of our target markets without any issues in less a day. We ran contextual ads and saw great success. ### 7. Great Opportunities for Support and Control Over Campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Taylor M. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2020 **What do you like best about Basis?** The support from their team, especially Jeff Poteracki. Centro provides great customer service and opportunities to get questions answered and troubleshoot campaigns, as well as learn the variety of options available to you through the platform. Centro offers a variety of data providers and access to a multitude of options to help you run successful campaigns. **What do you dislike about Basis?** It's a unique platform that can seem daunting at first, and for political work that requires extensive budget changes and movement, Centro is a little more clunky to handle. However, it's still extremely possible. **What problems is Basis solving and how is that benefiting you?** Basis helped us diversify our platform options to provide better services to our clients. ### 8. Terrific Campaign Tutorials and CSM's! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2020 **What do you like best about Basis?** My favorite part of the platform is the ability to optimize performance right in the Analytics tab. I appreciate the straightforward data, and the control we have over our spending. I would never have felt so comfortable on the platform with the help of my amazing CSM, Abby Bauer! **What do you dislike about Basis?** Some display performance was below-average the Google display benchmarks. **What problems is Basis solving and how is that benefiting you?** Our digital team has solved the CTV needs of our clients. Connected TV performance has been amazing as we learn to control our placements and PMP's on BASIS. We're also solving the ability to target users with specific job titles including "physicians". Linkedin ads just weren't cutting it, and we feel confident we've found a strong avenue for job title targeting. ### 9. Great Platform + Great Support = Success **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2020 **What do you like best about Basis?** Intuitive platform with stellar support. **What do you dislike about Basis?** Reports can take a while to generate, but still produces quality data. **Recommendations to others considering Basis:** DSP's these days have the same baseline capabilities, but what sets Basis apart from the rest is the customer service. They are staffed with skilled professionals who are always willing to go the extra mile. Couldn't be happier with the decision to onboard Basis as one of our partners. **What problems is Basis solving and how is that benefiting you?** With so much data available we are helping drive increased awareness & conversion for our clients. The streamlined pixel setup and implementation makes it easy for users of any skill level to leverage these tools and derive key insights. ### 10. Great working with the Centro team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2020 **What do you like best about Basis?** The team at Centro is great. They helped me get started in a short amount of time and helped me with several of my campaigns. They respond via email and we have calls regularly to ensure that campaigns are performing at their best. They are very helpful. **What do you dislike about Basis?** Nothing. The product is complicated but if you have worked in Google or Facebook the learning curve isn't that bad and easy to navigate. **What problems is Basis solving and how is that benefiting you?** I needed a way to serve TV and banner ads for my clients and they have a great self-service tool that was able to handle this for me. ### 11. Top Notch Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2020 **What do you like best about Basis?** The best part of Basis is the support we receive from our Centro team. Their involvement makes us feel confident that we are running the best possible campaign, even though we are still learning a lot about running campaigns in-house. **What do you dislike about Basis?** As someone who logs into the system only once every couple of weeks, I do feel like finding the information I need isn't as intuitive as many other platforms. I tend to be comfortable with new technologies, but I do feel like you really need to know your way around the system. Even just when trying to dig into reviewing campaign details, it's hard to know what path to follow in terms of what is clickable (campaign names, tactics) and what isn't. **What problems is Basis solving and how is that benefiting you?** So far the main benefit is that we have expanded our knowledge base in display, video, and audio advertising, allowing us to speak more intelligently about it to our clients. ### 12. Robust Capabilities combined with Intuitive UI **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa W. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2020 **What do you like best about Basis?** Basis has integrated so many different data partners and targeting capabilities that I know I will be able to run any tactic on their platform, especially interesting new solutions. **What do you dislike about Basis?** Their automatic budget pacing doesn't work for clients whose budgets are changing day by day. In order to get it to track the budget pace correctly I would need to submit an entire new media plan, which gets cumbersome when it's happening so frequently. Therefore I am constantly getting alerts that my campaigns aren't pacing correctly, when really it's just because the budget has changed since I set it up and it's too fiddly to bother updating it. **Recommendations to others considering Basis:** Their training programs and personal support staff make learning the platform one of the easiest experiences I've had compared to any other digital advertising platforms. **What problems is Basis solving and how is that benefiting you?** Because Basis combines so many different targeting capabilities/data partners, I know that it's the right platform for all of my clients. They won't all be running the same thing, far from it! But if one client just wants OTT/Digital Radio to compliment their traditional media schedule, and another one wants custom audiences built through several different data partners, they're both still going to run perfectly on Basis. ### 13. A Powerful DSP that Puts their Clients First **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2020 **What do you like best about Basis?** Basis is our one-stop-shop for digital ads, offering a variety of tactics and integrations to create customize campaigns that fit each of your clients' unique goals. **What do you dislike about Basis?** As with any technology, the platform can get glitchy at times, but support is always there to help you through the hiccups. **Recommendations to others considering Basis:** Take advantage of support and your customer success manager! They are a great resource when you hit any technical issues or confusion using the tool! **What problems is Basis solving and how is that benefiting you?** Basis has helped streamline our digital advertising efforts, bringing many moving parts into one place where we have access to a variety of exchanges and tactics. ### 14. Fantastic Tool and Top Tier Team **Rating:** 4.5/5.0 stars **Reviewed by:** Eric B. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2020 **What do you like best about Basis?** The ease of the product and Cody, our account rep is fantastic! **What do you dislike about Basis?** Limitations on integrating with Google Data Studio **What problems is Basis solving and how is that benefiting you?** One stop shop for all programmatic. It is very user friendly and great support team ### 15. Awesome platform for Media Buying/Planning and DSP **Rating:** 5.0/5.0 stars **Reviewed by:** Ellen S. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2020 **What do you like best about Basis?** The ever-evolving updates within the platform. New features are being added every week, and they listen to the consumers on what they want and need from the platform. Being able to see pacing and integrations from the DSP as well as other direct buys is crucial to planning and monitoring campaign success. **What do you dislike about Basis?** Cleaner interface and more integrations with other reporting platforms. **What problems is Basis solving and how is that benefiting you?** Monitoring all digital media campaigns within one platform to be able to see and shift dollars to better performing platforms. ### 16. Amazing Team To Work With **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 25, 2020 **What do you like best about Basis?** Our Basis Support team is amazing to work with! They make us feel like we're their only client (even though we know this isn't the case). They understand our account, our business and help us navigate the platform to success. **What do you dislike about Basis?** The platform can be confusing at times to navigate without the help of our team. Things aren't always in the easiest or most intuitive spots in my opinion. **What problems is Basis solving and how is that benefiting you?** Basis allows us to tap into channels that we weren't in before while keeping it organized in one space. It also gives us the ability to buy ad inventory from companies we wouldn't likely be able to easily get in contact with without them. ### 17. Solid Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Seth M. | Media Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 01, 2019 **What do you like best about Basis?** The platform is very easy to use. Tracking and optimization are a breeze and the continued improvements they have been implementing are fantastic. **What do you dislike about Basis?** Managed services can move a little slow for my taste. They are great if you're a "check in once a month" kind of client but if you need day-to-day service, you may want to look for something more agile. **Recommendations to others considering Basis:** Solid training and understanding of programmatic fundamentals are key. Pay attention to the alerts and make your optimizations. **What problems is Basis solving and how is that benefiting you?** Low cost, high conversion optimization. It takes a little bit of elbow grease but this platform really puts a lot of firepower at your fingertips. The tools and layers of technology are great and very easy to use. ### 18. Best Display Targeting Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Trevór C. | Ads Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2020 **What do you like best about Basis?** Easy to use platform to target companies and people. **What do you dislike about Basis?** I do dislike that I can't easily RFP data companies for targeting details. **Recommendations to others considering Basis:** Consider making a structure of your clients beforehand to help create an account structure. **What problems is Basis solving and how is that benefiting you?** Targeting specific companies compared to what you can do on Google. ### 19. Great Platform & Amazing Partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Yuri Z. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2020 **What do you like best about Basis?** The platform is easily navigated, and our customer success manager is amazing **What do you dislike about Basis?** Uploading creative is always not really easy. **Recommendations to others considering Basis:** Great DSP platform to try for your B2b BUSINESS **What problems is Basis solving and how is that benefiting you?** I find some difficulties when I upload creatives, but the support team from Centro always get back to me very fast. ### 20. Awesome performance, strong assistance and a stable foundation **Rating:** 4.5/5.0 stars **Reviewed by:** Kuna K. | Staff Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** April 27, 2020 **What do you like best about Basis?** I appreciate how simple it would be to divide initiatives by strategy, it provides versatility targeting and it allows me the chance to try different approaches new proposals. I always want to see the list consulted when making potential company strategies or planning a new plan. The latest forecasting function also enables us to offer the campaign flights a precise size. **What do you dislike about Basis?** There are no major shortcomings I've noticed from operating inside Context, but there's something more flexible reporting choices in the prospect that might be beneficial. You may export all the info, but can also take a lot of time to migrate it out and see exactly what you're trying to get out of the study. Again, from the edge of the customer it'll just be a moment-saver. **Recommendations to others considering Basis:** Basis is a powerful and really stable foundation. We will execute the programs rapidly and on a level. We do this for bigger sales on support of independent newspapers, down to tiny companies. Not all systems provide device controls like the above UI. We have both been quite sensitive to any comments or inquiries. **What problems is Basis solving and how is that benefiting you?** Using the self-service model, which offers a very easy-to-use framework for set-up and operation relative to other DSPs, we exploit Foundation for transactional advertising purchasing and do so. We do have the strength of evidence and analysis to help policy for the partner partnership you don't see in merely working with a separate DSP. ### 21. Basis is a Marketing GAME CHANGER!!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Debbie L. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2020 **What do you like best about Basis?** I love being able to build, monitor and optimize my own digital campaigns 24/7 to get the best results for my clients. The Basis platform is VERY user friendly for literally anyone and the personal support, training and resources you get from Centro is unbelievable! **What do you dislike about Basis?** There is really nothing I dislike about Basis and it is the best investment I've ever made for my agency business. However, there are so many tools to use in the Basis platform, so if you don't commit to utilizing all the incredible training, support and resources available you may feel overwhelmed...but with anything new there's always a learning curve. Centro does everything to shorten that learning curve! **Recommendations to others considering Basis:** Basis is the best investment I've ever made for my agency by increasing my margins, increasing my existing clients success and helping me develop new business! I would highly recommend Basis to anyone! **What problems is Basis solving and how is that benefiting you?** With being able to build, monitor, tweak and optimize my own campaigns anytime I've seen better results for my clients. In the past, buying through other digital vendors (i.e. TV stations, radio stations, etc), you wouldn't know there was a problem until after the month ends or the campaign was over and then waiting forever for a so-so performance report. Pulling reports for my clients whenever they want to see performance right out of Basis is great. I know the reporting I send my clients is real-time accurate! ### 22. Our experiance **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2020 **What do you like best about Basis?** Turn around - from strategy, to activation and problem resolution. The turn around is from immediate to 60 minutes. Never more. To this point we are very pleased. The CSR has been outstanding. **What do you dislike about Basis?** To this point we are very pleased. The CSR has been outstanding. **Recommendations to others considering Basis:** let them know what you are trying to accomplish and they will be honest on the route you should take, with them or with someone else. **What problems is Basis solving and how is that benefiting you?** Increase effectiveness of delivery, audience building and margin. ### 23. Basis review **Rating:** 4.5/5.0 stars **Reviewed by:** John R. | Principal and Owner, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2020 **What do you like best about Basis?** Strong reach Breadth of options Targeting **What do you dislike about Basis?** User interface takes a while to master it **What problems is Basis solving and how is that benefiting you?** Targeting at scale and broad reach for a small-business client ### 24. Basis empowers efficiency for our team to deliver meaningful results for clients **Rating:** 5.0/5.0 stars **Reviewed by:** Jake G. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2020 **What do you like best about Basis?** With Basis, variant is successfully using multiple two-person pods to efficiently service media, thanks to the plethora of workflow optimization tools. Without Basis, variant estimates it would take at least a six-person team to run various strategic accounts. Having smaller, more effective media teams enables the other team members to pursue new business, focus on strategy, and build meaningful client relationships. **What do you dislike about Basis?** Would like Basis to develop more robust campaign visualizations we could then pass along to our clients. **What problems is Basis solving and how is that benefiting you?** Overall efficiency has allowed us to streamline processes allowing us to our extra bandwidth in meaningful ways instead of remedial tasks. ### 25. Basis 2020 Review **Rating:** 4.0/5.0 stars **Reviewed by:** Oscar R. | Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2020 **What do you like best about Basis?** I really like the control and transparency I get into my ad campaign and performance. We are able to customize our campaigns and targeting methods from beginning to end. The support I receive from my CSM (Customer Success Manager) is invaluable. Selvin Cunningham, you are the man! **What do you dislike about Basis?** More data visualization. When pulling specific reports it may be easier to digest if they are presented in graphs, or charts instead of in the raw data form. The dashboard could also be optimized to look better visually. **What problems is Basis solving and how is that benefiting you?** Cost efficiency - when looking at the CPM and CPC we are able to attain it is much better than working through other channels. Basis is a great tool for optimizing campaigns as well, as it does a great job of tracking key metrics. ### 26. Still Leaning Ins and Outs of Platform **Rating:** 3.5/5.0 stars **Reviewed by:** Ryan S. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2020 **What do you like best about Basis?** Ability to make quick updates and check performance **What do you dislike about Basis?** No month-over-month comparisons, having to queue reports to check more in-depth metrics takes a lot of time **What problems is Basis solving and how is that benefiting you?** Quickly scaling client's campaigns and extending reach ### 27. Best-in-class service **Rating:** 4.0/5.0 stars **Reviewed by:** Damien L. | SVP, Digital Media Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2020 **What do you like best about Basis?** We use several martech platforms and none provide the responsive customer service the Basis team does. That platform UX is fairly easy to use and intuitive, for the most part. **What do you dislike about Basis?** While we love the great customer service, we wish we didn't need to use it as much. The platform has some great features that you don't find with other DSP's but there are some inconsistencies. The UX is easy to use, yet some things aren't intuitive to find. The campaign/initiative/tactic hierarchy setup is clunky and clearly a remnant of past Basis iterations. **What problems is Basis solving and how is that benefiting you?** The connection to valuable data partners like Factual and Lotame has been a game changer for a small agency like ourselves. Basis allows us to compete with digital shops 10 times our size. ### 28. Broadcasts, strong support and a firm grasp **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Renewables & Environment | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2020 **What do you like best about Basis?** During the customer renewal phase, I moved my agency's show capability from a controlled service company to base 2 months ago. The approach we designed the Basic features has positively led to consumer engagement and fulfillment. The platform's scope, versatility and openness is crucial at this stage in attracting and rising customers. **What do you dislike about Basis?** Basis team is still responsive and eager to collaborate on solutions to overcome the problems we encounter with consumers or the app. We have started to work with them to evolve the trying to report control panel, yet they have cleared up many of initial monitoring requests that we had. **Recommendations to others considering Basis:** Their preparation systems and administrative support workers make mastering the software one of several best interactions I have had relative to some other datuk company. **What problems is Basis solving and how is that benefiting you?** Basis allows me to rapidly and effectively execute programmatic initiatives. It can offer a fast turn when we unexpectedly obtain the assignment from the company big. ### 29. Basis **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2020 **What do you like best about Basis?** dashboard and UI, customer support , 3rd party data + more! **What do you dislike about Basis?** Some manual things, pacing and reporting **Recommendations to others considering Basis:** Basis is the perfect all-around DSP that supports small to big business models. Access to third party data, amazing customer support and a beautiful easy to use UI with consistently updated features and upgrades to help advertisers and businesses to their jobs effectively. I highly recommend Basis for your programmatic advertising needs. 10/10! **What problems is Basis solving and how is that benefiting you?** Some issues with pacing but there's tons of data and optimizations! ### 30. A good self-service DSP with great customer service **Rating:** 3.5/5.0 stars **Reviewed by:** Audra H. | Digital Strategist, Public Relations and Communications, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2018 **What do you like best about Basis?** The platform gives users a significant amount of control over ads and optimization, and once you learn how to navigate the interface, it's fairly easy to use. There are great targeting segments, no shortage of exchanges, and relatively simple optimization tools. The number of categories for creative is incredible — from the usual static image/video to GIFs, HTMLs, audio files, and more. The customer service is superb — our representative goes above and beyond to make himself available and helpful. **What do you dislike about Basis?** The UX design can definitely be improved. There's a learning curve to understanding the interface and the terms it uses, and I wish the platform offered more guidance on terminology and process natively within the system. There are several places where I wish there was an "undo" button, or a way to "select all" (e.g. targeting, optimization). There are places where it's not entirely intuitive which button to press for certain actions. There's a learning curve with every interface, and thankfully for Basis, the customer service is always just a quick email or phone call away. **What problems is Basis solving and how is that benefiting you?** More so than many other advertising platforms, Basis helps us achieve very tailored audience targeting, higher completion rates and 10-second video views for video ads, and an interface that can monitor multiple platform budgets from a single page (Facebook, Google, DSP). ### 31. Basis Customer Service is beyond any other DSP I have worked with. **Rating:** 4.5/5.0 stars **Reviewed by:** Dani F. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2020 **What do you like best about Basis?** The Customer service is extremely responsive and so helpful. **What do you dislike about Basis?** UI is slow and clunky. There are no easy ways to access creatives or pixels that belong to the advertiser or even client. **What problems is Basis solving and how is that benefiting you?** We needed a way to respond quickly to client requests and have access to high-quality data while we grow as an agency. Basis has helped solve those concerns for us so far. ### 32. I have been using Cento Basis for only a few months and it has been super easy to use thus far! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2020 **What do you like best about Basis?** Ease of use, accessibility to everything. **What do you dislike about Basis?** Nothing stands out as of yet - too early to say! **What problems is Basis solving and how is that benefiting you?** Simply learning how to best optimize campaigns and fine-tune locations and audiences. ### 33. I've ran a few hyperlocal campaigns in Basis utilizing contextual, custom, audience, & PMP tactics. **Rating:** 4.0/5.0 stars **Reviewed by:** Chris S. | Media Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2019 **What do you like best about Basis?** I really love the support we've received from our CSM, Hanna Horgan. She's done an amazing job of training, assisting, and providing solutions to all of our problems. For our weekly call, she always has answers/suggestions and some sort of update or quick learning prepared to share with us. **What do you dislike about Basis?** The interface is slightly hard to use. Sometimes I can't find certain sections, or for some reason, I can't edit or do a bulk upload. I'm also still slightly confused on bids and optimizations - I feel like I'm guessing sometimes. I saw that there is a bid helper now, however this function doesn't seem to work all the time. As a team, it is also hard to assign items and standardize process across multiple team members. I dislike that generating reports can sometimes take longer than expected. **Recommendations to others considering Basis:** DSPs can be difficult to master. I recommend Basis because the support is there and I feel like the team over there listens. **What problems is Basis solving and how is that benefiting you?** We are using Basis to buy programmatic media and integrate reporting and reach/frequency across social and search channels. We've also been able to work with 3rd party vendors to receive more specific targeting. Our campaigns are super local and highly targeted, so all the targeting options including push spring have helped us complete successful campaigns. Our internal reporting team just received access to Basis, so we are looking forward to this partnership moving forward. They are excited about the customizability and standardization across reporting. ### 34. Use every day, updates seem to be keeping up with the evolving industry. **Rating:** 4.0/5.0 stars **Reviewed by:** Matt M. | Senior Programmatic Buyer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2019 **What do you like best about Basis?** I like how easy it is to break up campaigns by tactic, it offers targeting flexibility and gives me a chance to test out new strategies and ideas. I also like having the catalog to refer to when building out new business pitches or forecasting a new campaign. The new forecasting feature also allows us to give an accurate scale for campaign flights. **What do you dislike about Basis?** Oftentimes the reporting takes quite a bit to queue up, and also in the platform currently (as of 10/28) there's a resizing issue when you open up a tactic. You aren't able to see the details of 3rd party data segments in 'audiences'. Often times the pacing notifications are misleading in the 'campaign' side compared to the 'analytics' side, leading me to refer to one more often than the other. **Recommendations to others considering Basis:** Consider what features you'd need for your specific company/agency. Do your clients or does your company value everything that Basis offers? Be sure you review all specifications in the platform as well as all reporting features that Basis offers before pulling the trigger. It works for us due to many factors, one being that if assists our planners as well as our internal trade desk. **What problems is Basis solving and how is that benefiting you?** I'm solving problems such as forecasting as well as giving our team members an idea of what targeting capabilities we have via the catalog. I've also been able to give strategic advice to client and coworkers based upon the platform's ability to set up campaigns however we like. ### 35. #1 DSP Around! **Rating:** 5.0/5.0 stars **Reviewed by:** Dom E. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2020 **What do you like best about Basis?** Easy to use interface, tons of public auction sites, tons of contextual and third-party audiences. Unmatched customer service and support. Their team is second to none! **What do you dislike about Basis?** The tool is easy to use and optimize performance. I wish there was a feature that let you optimize based on segments, audiences, etc but that seems pretty complicated to implement. **Recommendations to others considering Basis:** Great tool if you're looking to target your audience using a broad set of tactics. Great optimization and reporting elements as well. **What problems is Basis solving and how is that benefiting you?** Great for relatively cheap site traffic. Our clients love the ability to target audiences that pools in more data than traditional like Google or Facebook. ### 36. An integral part of our paid media mix. **Rating:** 5.0/5.0 stars **Reviewed by:** Dave J. | Senior Manager, Paid Advertising + Social Media, Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2019 **What do you like best about Basis?** The platform gives us access to so much inventory, and a wide variety of placement types, all in one platform. Basis acts as one of the three main tentpoles in our paid media mix (the other two being Facebook and Google). Account support has been by far the best part of the Basis experience. Our account manager is basically a member of the paid media team, helping us not only navigate the platform, but also about the underlying ad tech and strategies to make the most out of a DSP. **What do you dislike about Basis?** The interface could use updating. Some of the navigation and dashboard is not as intuitive as it could be. The exportable reports are fantastic, but they take some time to download and access. **Recommendations to others considering Basis:** Really consider the amount of manpower you are willing to dedicate to the management of the platform. The more you put in, the more you get out. This is not a set it and forget it display vendor. This is a tool for teams that are prepared to take granular control of their video, display, audio, and other types of advertising. **What problems is Basis solving and how is that benefiting you?** Basis has given us a place to consolidate all of the separate display and CTV vendors we have been using. Basis also gives us the granular campaign control and access to data that we have been needing for these placement types. This makes us a more agile paid media team, allowing us to work as an internal agency for our company. ### 37. Top notch platform with top notch service **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan J. | Paid Media Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2019 **What do you like best about Basis?** Leveraging Basis helped us move from using roughly seven different paid media vendors to one comprehensive and intuitive programmatic platform without losing any functionality. We have complete control and transparency of targeting coupled with real-time access to reporting. The icing on the cake is the absolutely unparalleled service we receive from every member of their team, starting with our main point of contact, Michael Sammut. Hands down the BEST account manager I've worked with from any vendor, partner, or service in the 10+ years I've been working in digital media. **What do you dislike about Basis?** If I could change one thing it would be the turnaround time on reports. When scheduled in advanced they are at your fingertips when needed, but if there's a quick ask or random question that needs solving it can take a few hours for a report to generate–I understand this is in part due to sourcing data from several inventory partners but...you asked. **Recommendations to others considering Basis:** Spend time setting up your organization/campaign structure. There are a lot of different approaches to the system hierarchy and it was very helpful for us to implement a structure that allowed us to scale while not introducing unnecessary complexity. **What problems is Basis solving and how is that benefiting you?** All. In a rapidly growing organization we needed the ability to act quickly, nimbly, and at scale. Basis allows us to have the control we need to launch programmatic against a variety of digital audiences in innovative ways. ### 38. Digital Sales Engineer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2020 **What do you like best about Basis?** Basis is user friendly and provides detailed data for campaigns. **What do you dislike about Basis?** The dashboard isn't very "attractive" - tons of data, but you have to put it in your own format to make it client facing. **What problems is Basis solving and how is that benefiting you?** In my role, we use Basis to launch programmatic campaigns and use the variety of tactics available to reach advertisers' campaign goals. We've seen success in reaching specific audiences' for advertisers and helping drive more traffic to their website. ### 39. Enabled efficiencies **Rating:** 4.5/5.0 stars **Reviewed by:** Tyler A. | Director, Paid Media + Display Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2019 **What do you like best about Basis?** I switched my agency's display capabilities from a managed service provider to basis 2 months ago, during client renewal period. The way we've positioned the Basis capabilities have contributed heavily to client retention and satisfaction. The reach, agility, and transparency the platform provides have been to key to our success in retaining and growing clients. **What do you dislike about Basis?** I've noticed some small issues in the platform, especially following platform updates. Nothing that would prevent the building and launching of campaigns, but issues that make doing so somewhat inconvenient. **Recommendations to others considering Basis:** There's an ability to create a substantial revenue stream by bringing display in-house with Basis. **What problems is Basis solving and how is that benefiting you?** Basis is helping my agency run more effective campaigns with sophisticated targeting and optimizations. It's also helped tremendously with the sales process. The visibility into audience sizes and budget forecasting has dramatically helped secure new business. ### 40. Basis has been fantastic for our business **Rating:** 5.0/5.0 stars **Reviewed by:** Jim B. | Founder, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2019 **What do you like best about Basis?** Basis has got a great product that has continued to be developed. The support for customers is second to none. Every time there is a new feature (which is often), we get walked through what is new, how it might benefit our business and what the business case is. **What do you dislike about Basis?** The interface is being improved. It's not the prettiest system and it takes a bit of work to learn what to do. **Recommendations to others considering Basis:** Much that I don't want too many competitors, using Basis to manage any programmatic display is something I would strongly suggest you do if you are looking to expand your media buying service offering. **What problems is Basis solving and how is that benefiting you?** We've been helping our clients expand their footprint with digital traffic and finding sources they have not been able to tap into with other channels like Facebook Ads and Google Ads. ### 41. Straightforward & Simple **Rating:** 4.5/5.0 stars **Reviewed by:** Drew T. | Marketing Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2019 **What do you like best about Basis?** The best part about Basis is the accessibility to resources. Basis has a helpful search feature to aid and guide through different features, as well as great customer service who can personally walk you through anything. **What do you dislike about Basis?** The only downside I have noticed is that sometimes the algorithms and applied settings will make an advertising campaign a bit too selective, and narrow down placements options further than desired. **Recommendations to others considering Basis:** Basis is a very easy to use platform. Customer support is top-notch such that any issues or questions are quickly answered and aided. Basis is a great beginner Demand Side Platform that allows you customize every aspect of every campaign that you set up. Basis allows easy management of multiple companies, with reporting that breaks down any aspect that you could be looking for. **What problems is Basis solving and how is that benefiting you?** Basis has been very helpful with reaching the demographic and customer base that we are trying to get in front of. ### 42. Easy-to-use DSP with incredible support **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan L. | Digital Media Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2019 **What do you like best about Basis?** Basis DSP has the best targeting capabilities we have seen from a DSP. Its easy-to-use dashboard allows us to set up complex campaigns in a short period of time. Having weekly support calls with George Leff has been incredibly helpful in terms of learning the platform and understanding additional opportunities for improved campaigns. We love the targeting capabilities from the Basis data partners, and find it to be the best opportunity in digital to fine-tune an audience. **What do you dislike about Basis?** With larger, more complex campaigns, it becomes difficult to edit targeting. There is no way to layer on third-party audience targeting with CTV. There is no way to estimate potential reach for audiences with multiple targeting segments. We wish there would be a better way to filter inventory by category in the same way Contextual and Audience targeting is available - it makes it difficult to create a whitelist based on inventory that is similar in content. It's also a bit difficult to adjust pacing if campaigns see any budget reallocations. It's difficult to manage the campaign pacing tool if anything changes. Custom reports also take quite a bit of time to process. If anything is requested by the client immediately, we cannot provide that info to them for a few hours. **What problems is Basis solving and how is that benefiting you?** Basis DSP has given us the ability to offer programmatic advertising to our clients in a cost-efficient, data-driven manner. It has given us the ability to easily optimize campaigns, whether it be manual or automatic. We've seen our clients receive increased awareness, from which they've seen benefits in lower-funnel channels and tactics. ### 43. Comprehensive, Accessible Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan D. | Director of Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2019 **What do you like best about Basis?** A lot of martech platforms are either accessible or comprehensive, rarely both. Basis is the exception that proves the rule. Access to a galaxy of audience data and display inventory combined with exceptional client service makes this a must-add to your marketing toolkit. **What do you dislike about Basis?** One of the drawbacks of the platform is that a lot of the third-party platforms used to power audience creation isn't open to users, but needs to be managed by account managers at Basis. It's not a dealbreaker by any means, but if you like to maintain control over your audiences, it can be a bit off-putting at first. **Recommendations to others considering Basis:** It's not for everyone. Advertiser/client budgets need to be significant (ideally at least $5k/month) to be successful, and a strong understanding of digital advertising, audiences and inventory are necessary to be able to navigate the platform, and of course the platform has its idiosyncracies. If you've used any martech software, Basis will be a breeze to get up to speed on, and it can drive results in myriad ways for your business. **What problems is Basis solving and how is that benefiting you?** Many of our clients ask how they can do a better job targeting niche audiences or audience combinations. Our answer, every single time, is Basis. ### 44. Basis Review **Rating:** 4.0/5.0 stars **Reviewed by:** Alexa R. | Media Planner / Buyer , Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2019 **What do you like best about Basis?** The customer service is great and someone is always available and willing to help! Also, the buying is super smooth and easy to understand! Love this product and platform **What do you dislike about Basis?** Sometimes set up of new campaigns can be confusing, and you have to make sure to "blacklist" certain apps/sites you want to avoid being on. This can be time-consuming but ensures everything will run great! **Recommendations to others considering Basis:** This is a great tool to use - make sure it'll fit your needs! **What problems is Basis solving and how is that benefiting you?** Basis is great at reaching a wide variety of people and making sure our message is getting to who it needs to get to! Also this allows for us to use one platform for our needs! ### 45. Connecting our clients through data-driven digital marketing in less time, money and hassle. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2020 **What do you like best about Basis?** The amount of 1st, 2nd and 3rd party data provided through a click of a button. The directory and PMP deals. Transparency has been key to opening up doors and obtaining new client. The workflow has improved productivity with our team and are operating more efficiently for our clients. Excellent support, research capabilities, and the continuous training and resources they provide to keep us informed and up to date on emerging trends. **What do you dislike about Basis?** Can't say I have seen a downside. I learn something new everyday in the platform that makes our jobs more effective and easier. **What problems is Basis solving and how is that benefiting you?** Giving us more credibility and opportunity in the programmatic space and the ability to compete with bigger agencies. Having basis has opened up many more doors and opportunities. ### 46. Still learning but easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Otilia B. | Media Buyer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2019 **What do you like best about Basis?** Basis is a great tool to buy programmatic media for multiple campaigns. It's nice to be able to view all live campaigns at once and then go into each one deeper and have control over their optimization and ultimately performance. **What do you dislike about Basis?** As I am still in the early stages of using Basis, there hasn't been a many dislikes. It would be nice to receive email notifications when certain campaigns seem to be underperforming - that way if I am not logged into Basis, I can be made aware that something is off and go in quickly to check on it. **What problems is Basis solving and how is that benefiting you?** It is really nice to have a DSP we can use in house and not have to rely on anyone else to get started with a campaign. I love the convenience of being able to set up campaigns as needed, upload creative right away, checking on performance/optimization and pulling reports on an as need basis without having to wait for someone else to do it. This has helped speed up the process of reporting on campaigns to clients. ### 47. Good Results, Excellent Support, Solid Platform. **Rating:** 4.5/5.0 stars **Reviewed by:** Shawn S. | Principal Digital Marketing Strategist, Hospital & Health Care, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2019 **What do you like best about Basis?** Overall, the UI is clean and easy to use. The Basis DSP support team is fantastic. They provide valuable training resources, including FREE onsite training certification courses. Setting up new campaigns is straightforward and highly customizable based on our needs. **What do you dislike about Basis?** The lack-of reporting integrations and built-in reporting tool is frustrating and slow. It can take hours waiting for a single report to be ready to download, and we require multiple reports to pull the metrics we want. Then we have to manually combine numerous spreadsheets into one, and finally integrate with our third-party reporting platform. Reporting is by far the biggest issue I have with the platform. **What problems is Basis solving and how is that benefiting you?** We've expanded our services by having the tools to run sophisticated targeting tactics across high-quality networks and placements. Using Basis, we can utilize highly-targeted audience data to expand reach for our clients. ### 48. A powerful All-In-One DSP backed by strong customer service, creative support and deep analytics. **Rating:** 4.5/5.0 stars **Reviewed by:** Kyle B. | Delivery Manager, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2019 **What do you like best about Basis?** Having the ability to upload and serve almost every creative type (Native, Premium Video, VAST Tags, Audio) all in one platform is a strong asset. It streamlines launching campaigns and makes our organizational process smooth, rather than bouncing to and from other third party creative providers. Working with the team at Centro, along with their very strong customer service has been some of the best I have worked with in my three years in the industry. **What do you dislike about Basis?** As our company brings in more clients, the need for an API has become very important. The lack of an API, in my opinion, is the one major flow when it comes to the platform. **Recommendations to others considering Basis:** If you're looking for an excellent dashboard with strong optimization options and creative support, Basis is an excellent choice. The customer service has been some of the best I've ever experienced. **What problems is Basis solving and how is that benefiting you?** We're able to give our clients some great results using Basis, especially when it comes to Machine Optimization options and deep-diving into manual optimizations based on Creative, Domain and even time of day. ### 49. Basis Is A Great DSP **Rating:** 5.0/5.0 stars **Reviewed by:** Trevor M. | Programmatic Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** July 24, 2019 **What do you like best about Basis?** There are several aspects of Basis that make it a solid DSP. First, their support is top notch. We love our CSM and support@centro is super responsive and helpful as well. Second, we can do anything our clients need in Basis. The tool itself is very easy to use. We traffic lots of campaigns and most of them have short flights, so we need to be able to operate at scale and Basis helps us do that **What do you dislike about Basis?** The one area where I would like to see Basis improve is the performance. I'm sure campaign setup and advertiser requirements are a big factor here, but I would like to see better CTRs and Video Completion rates out of the gate **Recommendations to others considering Basis:** Basis is the platform for users looking to scale their media buys and who value an intuitive platform **What problems is Basis solving and how is that benefiting you?** Basis helps us operate at scale. The biggest problem I deal with on a daily basis is that I have several hundred campaigns per month and it's somewhat unpredictable which ones will renew and which will lapse. I need to be able to traffic and assign all these videos quickly and this is one of the things that makes Basis great. Additionally they have great integrations that allow us to utilize third party and first party data for all of our campaigns ### 50. A lot of potential with Basis **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2019 **What do you like best about Basis?** There are a lot of targeting options and the platform is straightforward. Also, I appreciate how the Centro employees are hands-on with their clients. I enjoy that you can archive your old campaigns to keep your account organized and easy to follow. **What do you dislike about Basis?** There are not a lot of options within certain types of advertising, for example, OTT but I realize that they are working on that. I have noticed without blacklist or brand protection, there are a lot of inappropriate sites/apps that your ads run on. **Recommendations to others considering Basis:** Go to Centro conferences/webinars to see if Basis is for you. **What problems is Basis solving and how is that benefiting you?** Some problems that I face are when uploading ads and loading up campaigns, it can sometimes be extremely slow. Benefits are all of the domains that you are able to run ads on. ## Basis Discussions - [How does Basis Compare?](https://www.g2.com/discussions/13672-how-does-basis-compare) - 1 comment, 1 upvote - [What is implementation and ongoing services like at Centro?](https://www.g2.com/discussions/implementing-basis) - 1 comment, 1 upvote - [View Basis pricing details and edition comparison](https://www.g2.com/products/basis/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-17+02%3A45%3A07+-0500&secure%5Bsession_id%5D=c694b4a4-1916-4315-ab28-fbe7be46acd4&secure%5Btoken%5D=5005e5d4330f67aff0d0062a74a0c5cb607d6da74845e05c6a43cb75cedd8394&format=llm_user) ## Basis Integrations - [NinjaCat](https://www.g2.com/products/ninjacat/reviews) ## Basis Features **Channel Functionality** - Display Functionality **Platform Basics** - Cross-Device Advertising - Audio Ad Formats - Programmatic Audio - Audience Targeting **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Platform Reporting** - Performance Monitoring - Reporting Dashboards **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Audio Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Basis Alternatives - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 4.4/5.0 (182 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (865 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (754 reviews)