--- title: Act! Reviews meta_title: 'Act! Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 515 reviews by the users' company size, role or industry to find out how Act! works for a business like yours. aggregate_rating: rating_value: 3.9 review_count: 515 scale: '5' date_modified: '2026-07-15' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Act! Reviews **Vendor:** Act! **Category:** [CRM Software](https://www.g2.com/categories/crm) **Average Rating:** 3.9/5.0 **Total Reviews:** 515 ## About Act! Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results. Act! Advantage includes AI-History Summary, Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Payments, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you. For 38 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses. ## Act! Pros & Cons **What users like:** - Users appreciate the **ease of use** of Act!, making organization and task management seamless and efficient. (31 reviews) - Users appreciate the **effective customer management** in Act!, streamlining access to organized data and enhancing communication. (21 reviews) - Users praise the **responsive customer support** of Act!, making setup and troubleshooting a breeze. (18 reviews) - Users value the **intuitive and efficient contact management** of Act!, enhancing workflow and organization seamlessly. (15 reviews) - Users appreciate the **organization efficiency** of Act!, enhancing their database management and contact categorization significantly. (14 reviews) - Users appreciate the **user-friendly interface** of Act!, making navigation and team adoption quick and efficient. (11 reviews) - Users love the **extensive automation features** of Act!, enhancing marketing efforts and streamlining contact management. (9 reviews) - Easy Customization (9 reviews) - Easy Setup (9 reviews) - Intuitive (9 reviews) **What users dislike:** - Users face significant **integration issues** with Act!, struggling to connect with other tools and maintain stability. (13 reviews) - Users find **missing features** in Act!, including a lack of mobile apps and complicated reporting tools. (13 reviews) - Users find the **learning curve steep** , as the outdated interface complicates navigation and effective use of Act!. (11 reviews) - Users find Act! to have an **outdated and complex interface** , complicating setup and usability significantly. (9 reviews) - Users find Act! to have a **non-intuitive interface** , making navigation and setup challenging and frustrating. (6 reviews) - Poor Customer Support (6 reviews) - High Complexity (5 reviews) - Limited Features (5 reviews) - Bugs (4 reviews) - Users report persistent **email issues** with Act! that hinder functionality and complicate support interactions. (4 reviews) ## Act! Reviews ### 1. Toby Huff Act Reveiw 2025 **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Plastics | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2025 **What do you like best about Act!?** I have used it since 1999 and only one I have experience with over the decades. **What do you dislike about Act!?** 1) This Survey was hard to get to. 2) That Act now holds me hostage to my history, customers and prospects because I have to pay a "ransom"/subscription of over $600.00 / year. I am really pissed off about this. I used to pay for this as a stand alone and did not risk loss of my data of over 25 years. 3) I have never been able to setup my outlook calendar on this program. **What problems is Act! solving and how is that benefiting you?** None that I use. I do not use all of the features of Act that I could. **Official Response from Leslie Reynolds:** > We're sorry to hear that you had a poor experience and have reached out in an attempt to resolve your issues. ### 2. Act! **Rating:** 2.5/5.0 stars **Reviewed by:** Anne D. | Inside Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 04, 2025 **What do you like best about Act!?** I am liking using the cloud version. The Marketing Automation works much better in the cloud then the desk top. **What do you dislike about Act!?** It is hard to use. I have spent hours with tech support on the phone trying to get our ACT! updated to the newest version. I am still not done. I'm not sure why you have to have a remote data base so that the desk top version speaks to the cloud. **What problems is Act! solving and how is that benefiting you?** I "think" it is helping us with our marketing emails better reaching our customer base. It is much faster than doing it through Outlook. However, the dashboard reports don't make sense to me as I know I am sending out more than it is showing. **Official Response from Leslie Reynolds:** > Hi Anne, Thanks for sharing your feedback. We’re sorry you’re experiencing a problem like this as we devote a lot of resources to Customer Success because we know it’s critical to your success and ours! We hope you’ll give our Support team another try at https://www.act.com/resources/contact/ or call 866-873-2006. We look forward to hearing from you. ### 3. ACT CRM **Rating:** 4.5/5.0 stars **Reviewed by:** Ana F. | Office Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2025 **What do you like best about Act!?** We just started with Act in February 2025 and has been using for 1 month. It's amazing how everything works. Easy to set up, good communication with a customer service. Very user-friendly interface comparing to our previous software. I found it's easy and fun to work on layouts. **What do you dislike about Act!?** When we transferred all date to ACT we couldn't transfer notes from previous CRM from Excel file to ACT CRM . **What problems is Act! solving and how is that benefiting you?** We have employees who are not computer-savvy, so it was important for us to choose software that is easy to use and user-friendly. **Official Response from Leslie Reynolds:** > It's great to hear from you, Ana! Thanks for letting us know how easy it was for you to get up and running with Act!. We really appreciate you taking the time to leave your review. ### 4. Easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Betty K. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2025 **What do you like best about Act!?** Nice program for large amount of customers **What do you dislike about Act!?** I need to connect ACT to word so I can easily print certificates. **What problems is Act! solving and how is that benefiting you?** I would like to have a connection with word so I can easily print customers certificates. **Official Response from Leslie Reynolds:** > Thank you for taking the time to provide this review, Betty. I am not sure which version (desktop or cloud) of Act! you are using, but please email our Customer Support team at support@act.com and share your email so we can follow-up and address your connectivity needs. ### 5. ACT is the best **Rating:** 5.0/5.0 stars **Reviewed by:** Larry S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2025 **What do you like best about Act!?** Been an ACT customer since 2002 and love this application and the customer support. I always get right to a person. It's easy to use and has been "bug free." I especially love the "ID Status" field. It allows me to code all of my contacts for easy retrieval. **What do you dislike about Act!?** I don't dislike anything. I've used since 2002. Each update is better than the last with new features. **What problems is Act! solving and how is that benefiting you?** Has completely organized my more than 2500 contacts for easy access. **Official Response from Leslie Reynolds:** > We really appreciate your review, Larry! Thank you for taking the time to let us know that Act! helps you organize your contacts! ### 6. Always has been great and like the online version **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Act!?** Client data base and scheduler, ease of use **What do you dislike about Act!?** Doesn't sync with outlook, no other complaints **What problems is Act! solving and how is that benefiting you?** Keeps regular calls and contacts with clients in order **Official Response from Leslie Reynolds:** > We appreciate your feedback and love hearing that Act! is easy to use and helps you manage your client engagements. We hope you'll reach out to our Support team to resolve your Outlook sync issues, as that is not the experience we want you to have. ### 7. One of three legs of my business. I have used this software starting in about 1998. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2025 **What do you like best about Act!?** I can look up people without knowing their names. For example, if I recall the person lives in Montana and that he or she is a laywer, I can look up that category and presto I can easily recognize the name from a short list of attorneys in Montana. ACT is easy to use and the support is good. I am a one person company and have over 8,000 names in my database which I have built over the past 27 years. Thus, it appears that I have entered slightly less than one person a day on average into my database for the past 27 years. ACT has been a lifesaver and has greatly increased the my efficiency which is what it is all about in my business. Because of my database, clients and even competitors call me to help them find certain types of people in various parts of the country. Thus, in my case ACT has become a marketing tool beyond my direct use of the software. People call me and say that they heard that "If Jeff can't help you, he will help you find the right person." I frequently get such calls. Becuase I tell my cleints and competitors about my ACT database, the word has spread and prospective clients call me out of the blue for help. I almost always can help them directly or from my ACT database. I am delighted. I call my ACT, my secret weapon. **What do you dislike about Act!?** President and Board of Directors at ACT: I am concerned that when I retire that I wouldn't have access to my database of over 8,000 names. I made my concern known to ACT and because the regular support people didn't know how to address my concern, the President of ACT called me with a suitable solution. I am very happy. Imagine, the President of ACT called me! Couldn't ask for more. **What problems is Act! solving and how is that benefiting you?** ACT is one of the foundational legs of my business. Without ACT, I would not be nearly as effective and profitable. **Official Response from Leslie Reynolds:** > We're so thrilled that you reached out and let us know about your needs and that our CEO was able to contact you directly with a solution. We appreciate your feedback and wish you the very best in all of your future endeavors! ### 8. Act for Sales **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer F. | Sales Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2023 **What do you like best about Act!?** I can keep a database of my clients and can see all contact made as well as see their annual spending. I can svgecuke follow up reminders and can email all clients at one time saving hours of time. **What do you dislike about Act!?** Ever since they went to a mandatory annual renewal I have had continued problems with mail merge and it seems no one I talk to understands how to fix the issue. **What problems is Act! solving and how is that benefiting you?** Time savings for keeping notes in Ins place and schedule follow up **Official Response from Leslie Reynolds:** > Jennifer, thank you for taking the time to share that Act! is making your workday a little easier, especially the ability to track your clients' spend and send bulk follow-up email reminders. We are sorry to hear you're having issues with mail merge and hope you'll give our support team another try at https://www.act.com/resources/contact/ or give us a call 866-873-2006 to see how we can provide some assistance. Thank you again for sharing your experience and feedback! ### 9. Long time ACT user **Rating:** 4.0/5.0 stars **Reviewed by:** doug c. | Board Chair, Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2025 **What do you like best about Act!?** Four things: 1. Holds all of my contact history 2. Allows for detailed notes 3. Content can be exported for analysis 4. It's a PC client app so it works when I don't have internet (for example, when in Zambia, on a plane w/o internet, etc.) **What do you dislike about Act!?** I like ACT; it works fine; nothing I dislike **What problems is Act! solving and how is that benefiting you?** 1. Easy to find contact history and dialog/engagement via the notes 2. Can look at trends by exporting and analyzing contacts by a variety of fields **Official Response from Leslie Reynolds:** > We're thrilled to hear, Doug, that Act! is helping you manage your contacts and that you can easily analyze your data. We appreciate you taking the time to leave your review. ### 10. Act! is excellent at organizing customer data and it makes it easy to manage everything **Rating:** 4.5/5.0 stars **Reviewed by:** Valeriano Suarez G. | Email Marketing Coordinator, Human Resources, Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2025 **What do you like best about Act!?** Act! contact management facilitates my work by helping me maintain simple access to organized customer data. Flexible fields and tags in Act! help me establish proper contact categories which improve my organization. The email marketing tool transforms business outreach by enabling simultaneous personalized communication with multiple clients. My work processes function more efficiently because of these important system features. **What do you dislike about Act!?** It does not have dedicated mobile applications for on-the-go contact management. The reporting tool needs improvement because it lacks extensive customization abilities and operational flexibility. **What problems is Act! solving and how is that benefiting you?** Better contact organization together with improved client communication are key features of Act!. I create deep client connections through this system while also using its information management platform to deliver personalized email communications effectively. I can provide better lead care leading to quicker deals alongside stronger customer loyalty delivering success to our business. **Official Response from Leslie Reynolds:** > We just love hearing, Valeriano, that Act! is helping you stay organized and optimize your communications with your clients. If you're using Act! Premium Cloud, we hope you'll check out our newest and most intuitive Act! mobile app, Act! Premium Cloud Mobile. It allows you to manage contacts, activities, and opportunities on-the-go from any Apple iOS or Android device. ### 11. user since 2006 **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2025 **What do you like best about Act!?** We can customize fields and tables to fit our business needs. ACT has so much more capability for marketing and managing opportunities that we don't even use. **What do you dislike about Act!?** The downside is filling out this survey. **What problems is Act! solving and how is that benefiting you?** This has been our CRM since 2006. We have been able to customize it to our needs. **Official Response from Leslie Reynolds:** > Thank you for letting us know Act! is helping you grow your insurance business. ### 12. Cloud based ACT! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2025 **What do you like best about Act!?** That our newest version is cloud based and so much faster **What do you dislike about Act!?** It is not as user friendly as other CRM's when navigating from task to task **What problems is Act! solving and how is that benefiting you?** Keeping track of meeting notes for the sales tasks and then having one place to store all data **Official Response from Leslie Reynolds:** > Thank you for your review! We are thrilled to hear Act! is helping you manage your sales task and data. ### 13. My LONG experience as an Act! user **Rating:** 5.0/5.0 stars **Reviewed by:** John N. | Financial Advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2025 **What do you like best about Act!?** Completeness of areas to enter pertinent information. Ease of navigation. Helpful reminders for client/prospect interaction. **What do you dislike about Act!?** My difficulty in finding all the features! Learning the "switches" to turn on and off that can be the most helpful. **What problems is Act! solving and how is that benefiting you?** Keeping and organizing the total information for my clients and prospects. Having everything I need at my fingertips! **Official Response from Leslie Reynolds:** > Thanks for letting us know, John, how Act! is helping you manage your financial services business by centralizing all of your client data and providing helpful reminders. ### 14. Great CRM! Horrible Problem Resolution!! **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2025 **What do you like best about Act!?** It mostly has unlimited fields and data capacity! You can search with virtually little information and retrieve what you need. **What do you dislike about Act!?** 1. I spent almost $15,000 on Act! And now, I need several reports from technical support; which I requested on 6-7-occasions, with NO SUCCESS! 2. You never get the same person on your case twice, so you have to repeat over-and-over the probem! Very frustrating! **What problems is Act! solving and how is that benefiting you?** ACT! Marketing Automation is cheaper than most other options. But, it is antiquated and thus very combersome! ACT! is very beneficial at keeping all information in one place, but unless you personally load the information, it does not incorporate (self-populate) the information in the database. **Official Response from Leslie Reynolds:** > Thanks for sharing your feedback. We’re sorry you’re experiencing a problem like this, we devote a lot of resources to Customer Success because we know it’s critical to our success. We hope you’ll give our Support team another try at https://www.act.com/resources/contact/ or call 866-873-2006. ### 15. Almost endlessly customizable **Rating:** 4.5/5.0 stars **Reviewed by:** Lou H. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2025 **What do you like best about Act!?** It's so amazing to be able to do completely complex searches without excel or having to download tons of add-ons **What do you dislike about Act!?** It's definitely a dinosaur of a program, it's a huge program and could use some minimizing of unnecessary features. **What problems is Act! solving and how is that benefiting you?** Keeping files organized. I work in the deathcare business and I don't have to worry about "products" being listed on our CRM, instead of "decedent". **Official Response from Leslie Reynolds:** > We appreciate your review, Lou! It's great to hear that Act! is helping you manage and access complex data sets. If you're using our legacy desktop product, we invite you to check out Act! Premium Cloud, for a modern SaaS experience. ### 16. Great communication **Rating:** 4.5/5.0 stars **Reviewed by:** Joe M. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2025 **What do you like best about Act!?** It covers alot Of fields to keep in touch and figure out our customers last interactions **What do you dislike about Act!?** I wouldn't like it if it was.more intuitive to predict what your typing in, like suggestions , it often has to be exact to find the right onfo. **What problems is Act! solving and how is that benefiting you?** Who the customer is to us, and what to do with them the next time. **Official Response from Leslie Reynolds:** > Thank you, Joe! We love hearing from our customers and enjoy learning how Act! is helping their businesses around the world. Thanks for sharing and continued success to you! ### 17. The ACT Contacts Database Saves The Day! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2025 **What do you like best about Act!?** Centralized contact management. offers a clear and consistent layout, simplifying updates and reducing redundancy across teams. **What do you dislike about Act!?** Not really streamlined for the cloud; it has to be installed on local on premise server. **What problems is Act! solving and how is that benefiting you?** - Communication Tracking: Integration with communication platforms helps track outreach history and responses, enhancing strategic follow-ups. **Official Response from Leslie Reynolds:** > Hey, thanks for the review. I am not sure which version of Act! you are using. We offer Act! Advantage, a cloud-based solution, Act! Premium, a desktop (on-premises) version and Cloud sync, which lets you sync your desktop instance with the cloud. We hope you'll check out our products and features in the event you are looking for a full-cloud solution. ### 18. ACT! is the apparently ONLY CRM out there for STANDALONE software! The BEST TECH SUPPORT people! **Rating:** 5.0/5.0 stars **Reviewed by:** H Winston H. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2024 **What do you like best about Act!?** ACT! does an excellent job of maintaining all my contacts and companies and documentation. Excellent tech support....and I mean really, really patient, knowledgeable, pleasant, and personable tech support people. Have been using for over 4 years now and am pleased with price and depth of support. I use it every day! There are so many features that I am still learning about all of them. For me, as a basic user it is great, and pretty damned easy! Written support is fairly easy to understand, and implement. **What do you dislike about Act!?** I wish it would directly intergrate with my email server instead of going through outlook but everyone is using outlook. **What problems is Act! solving and how is that benefiting you?** it is helping me organize my contacts, and my out reach to them. I have over 7700 contacts and companies in my system. **Official Response from Leslie Reynolds:** > Thank you, H Winston! We love hearing from our customers and enjoy learning how Act! is helping their businesses. And, we'd love to learn more about your business if you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/ ### 19. Keeping up with the Jones' **Rating:** 4.0/5.0 stars **Reviewed by:** VIcki T. | Marketing Manager / IT Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2025 **What do you like best about Act!?** They are continually growing and adding new features, like adding AI in Marketing Automation. We are a small company and I have set up 5 new users easily in ACT. Also I like using AMA. I use ACT and AMA daily **What do you dislike about Act!?** lacks some integrations to other apps. For excample we can't find an easy integration with Quickbooks **What problems is Act! solving and how is that benefiting you?** Seamless Marketing for contacts in CRM **Official Response from Leslie Reynolds:** > Thank you for your review, Vicki. We love hearing that you use Act! and Act! Marketing Automation daily, but we are sorry to learn that you’re having trouble integrating Quickbooks. Please give us a call at 866-873-2006 to see how we can provide some assistance. We’d like to help you however we can. ### 20. I have been using Act for over 20 years ad love the customizable front end and the flexibility **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas N. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Act!?** I appreciate the customizable interface that allows me to incorporate custom fields and arrange them according to my preferences. Additionally, I am quite fond of the marketing automation tool, which I have yet to utilize to its maximum capacity. **What do you dislike about Act!?** Over the past few years, I have identified several minor suggestions for improvement. Although some of these have been acknowledged and acted upon, others remain unaddressed. I would greatly appreciate the opportunity to engage directly with a technical expert who is willing to listen and comprehend how my recommendations could enhance the experience for all customers. **What problems is Act! solving and how is that benefiting you?** ACT is overseeing all our sales efforts and communications with both potential customers and partners. This coordination facilitates the documentation of all interactions and allows us to keep prospects informed about recent advancements. **Official Response from Leslie Reynolds:** > We appreciate your feedback, Thomas, and invite you to please submit any feature and improvement requests you might have by visiting this URL. Thank you again for your feedback. It's great to hear that Act! is helping you manage your sales and communication efforts. ### 21. I can't work without it **Rating:** 3.5/5.0 stars **Reviewed by:** Nancy B. | Accounting administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2018 **What do you like best about Act!?** ease of use, customisable fields dropdowns layouts etc **What do you dislike about Act!?** Many features that were available in previous versions are now gone, like, the timer, and the Act! Word Processor. Also, my employer will not allow me to integrate microsoft Word due to security reasons. **What problems is Act! solving and how is that benefiting you?** managining a small manufacturing finance office **Official Response from Leslie Reynolds:** > Thank you for being a longtime customer of Act!, Nancy - and for providing your review. It's great to hear that Act! is helping you with your order order tracking and we hope you'll give our Cloud solution another try! ### 22. Excellent Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** lou l. | Office Admin, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Act!?** After moving from app based Act! over to the cloud version, I had booked in a web call with Connor. Throughout the whole experience Connor couldn't have been more helpful. He took his time in explaining how each feature worked and explained how to get the most out of our plan. Connor also made sure I was aware of the online space with loads of helpful videos and infermation to reffer back to, as well as sending a follow up email with information on how to book another call if needed. After speakinf with Connor Act! couldn't be easier for us as a company to use. **What do you dislike about Act!?** Nothing I dislike. The product does exacly what we need it to as a business and is something we will continue to use daily. **What problems is Act! solving and how is that benefiting you?** We use Act! to log any contact with our customers, as well as making new logs when sending out information to our customers so we can go back and check what was sent and when. **Official Response from Leslie Reynolds:** > Aug 23, 2024 We're happy to hear that Connor helped you move to Act! Premium Cloud and that you're up and running with ease. We understand how important customer support is as it's a core fundamental to our overarching customer-centric focus and mission. Thank you for taking the time, Lou, to provide this feedback! ### 23. I use ACT Weekly through Inbox Guru for Drip Marketing Campaigns for Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Elena F. | Call Center Manager/CRM Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2025 **What do you like best about Act!?** Act has great products and easy to learn presentations and videos on the products offered. **What do you dislike about Act!?** The product is a little pricey but worth the investment. **What problems is Act! solving and how is that benefiting you?** Act makes our Drip Marketing effortless **Official Response from Leslie Reynolds:** > It's great to hear, Elena, that Act! has simplified your marketing efforts and that you found the online self-serve resources helpful! We really appreciate your feedback. Thank you! ### 24. ACT software is very easy to use and navigate. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2025 **What do you like best about Act!?** Organizing my weekly schedule is one of the best parts of the software. **What do you dislike about Act!?** Sometimes new updates take a session or two to get used to using. **What problems is Act! solving and how is that benefiting you?** Making a schedule, following up and tracking contacts with new and prospective customers. **Official Response from Leslie Reynolds:** > Thank you for your review! ### 25. I'm using Act since 2001 **Rating:** 4.0/5.0 stars **Reviewed by:** Eric S. | Sales, technical trainer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2025 **What do you like best about Act!?** The interaction with microsoft word outlook excel, google map, ... . **What do you dislike about Act!?** the personnal field that we can't remove . **What problems is Act! solving and how is that benefiting you?** To aviod excel spreadsheet **Official Response from Leslie Reynolds:** > Thank you, Eric, for letting us know that you're finding Act!'s integrations helpful and you're no longer reliant on Excel spreadsheets for managing your business! We appreciate the feedback. ### 26. ACT will help me organize my contacts **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2025 **What do you like best about Act!?** I enjoy that when I make a call on the mobile ACT app, it will automatically note the session. **What do you dislike about Act!?** I wish it would integrate note taking similar to Otter AI. **What problems is Act! solving and how is that benefiting you?** I have to organize my contacts. **Official Response from Leslie Reynolds:** > We're thrilled to hear that you're leveraging our new Act! Mobile App to manage your contacts and stay organized while on the go! Thank you for this great review! ### 27. I have been a continuous Act user since 1991. **Rating:** 3.5/5.0 stars **Reviewed by:** Greg G. | Vice President, Small-Business (50 or fewer emp.) **Reviewed Date:** January 02, 2025 **What do you like best about Act!?** Act's autmoated email marketing feature is extremely valuable in terms of staying in touch with my prospects and cliens. **What do you dislike about Act!?** The India based customer support is not as good as the former US based customer support. **What problems is Act! solving and how is that benefiting you?** Act's autmoated email marketing feature is extremely valuable in terms of staying in touch with my prospects and clients. Act helps me categorize, understand and communicate with my 30,000 customers and prospects. **Official Response from Leslie Reynolds:** > It's great to hear from you, Greg! Thank you for this feedback. ### 28. great application **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2025 **What do you like best about Act!?** easy to use, and good for tracking information and users **What do you dislike about Act!?** it has some errors and the plug ins dont work right **What problems is Act! solving and how is that benefiting you?** Helping to track the users and their communications **Official Response from Leslie Reynolds:** > Thank you for your review! ### 29. ACT helps us stay connected **Rating:** 5.0/5.0 stars **Reviewed by:** Angelina S. | Principal Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2024 **What do you like best about Act!?** I really love the Marketing Automation which allows me to quickly and easily send email campaigns to targeted audiences. **What do you dislike about Act!?** There are no downsides to using ACT. The only improvement I would make is to have the Marketing Automation results automatically carry over to ACT in the history for the contacts. **What problems is Act! solving and how is that benefiting you?** ACT helps me reach my recipients with targeted messages. It's made our email campaigns so much less labor intensive! **Official Response from Leslie Reynolds:** > Thank you, Angelina, for letting us know that Act! Marketing Automation has simplified and optimized your marketing campaigns. We'd love to learn more about how you're using it! If you're interested in sharing your Act! Story, please click the link below. ### 30. Consistently good CRM **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2025 **What do you like best about Act!?** We have relied on Act for 25+ years for CRM. May not always be the easiest to use, but we find it reliable for daily use. **What do you dislike about Act!?** Not always stable working with other applications (outlook, word). **What problems is Act! solving and how is that benefiting you?** It enables us to maintain client history and daily actions. **Official Response from Leslie Reynolds:** > We appreciate you taking the time to provide feedback. We're sorry to hear that you've experienced some instability between Act! and other applications. That is not the experience we want you to have. Please contact us https://www.act.com/resources/contact/ or call 866-873-2006 so we can get a few more details, and provide some possible solutions. ### 31. Act!: A very helpful software for maintaining client relationships **Rating:** 4.5/5.0 stars **Reviewed by:** Sara S. | Executive Director, Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2024 **What do you like best about Act!?** My favorite part about ACT! Is that I can put detailed notes about client accounts and can even attach files to these notes. **What do you dislike about Act!?** It is very user friendly. There is really nothing I don't like. **What problems is Act! solving and how is that benefiting you?** ACT! allows you to easily set reminders, keep notes about clients, add files such as invoices to the files and I like the ability to add custom fields and then sort by those fields. **Official Response from Leslie Reynolds:** > We're thrilled to hear, Sara, that Act! is helping you manage your client accounts and details- and that you're leveraging Act!'s custom fields to stay organized! That's great to hear and we appreciate you taking the time to leave this review. ### 32. good experience **Rating:** 3.5/5.0 stars **Reviewed by:** mark T. | director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2024 **What do you like best about Act!?** i can bestoke the sytem and very user friendly **What do you dislike about Act!?** nothing its a great sytem no complaints at all apart from email sometimes does not attach **What problems is Act! solving and how is that benefiting you?** keep track of cases and good managemnt sytem **Official Response from Leslie Reynolds:** > Thank you, Mark, for your review. We are happy to hear that you are happy with Act! and find it user friendly! ### 33. Easy to use and connect with customers **Rating:** 4.5/5.0 stars **Reviewed by:** Brian G. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 08, 2024 **What do you like best about Act!?** We have a team of 5 sales reps who all need to connect with our customers daily. It integrates easily with Quotewerks whiich we use to create quotes and orders for our customers. It is easy for each of our sales people can check the history of customer communications saving time and allowing us operate much moreefficiently. **What do you dislike about Act!?** The Act Marketing Automation is a little bit clunky to use. It woudl be useful if Act provided a larger bank of template emails to use in marketing campaigns and ensures these are full tested on all email clients - eg Gmail, Outlook, mobile and desktop. When we tested some templates they don't display well across all. **What problems is Act! solving and how is that benefiting you?** We needed a single place to see all communications with customers regardless of which one of our sales people has been in touch. Act saves us time. We also have a sales person workign remoteley so havng the option of using Act for Web allows us all to stay connected. **Official Response from Leslie Reynolds:** > We are happy to hear that Act! saving your team time and improving the efficiency of your operations, Brian. It's so great to hear from our customers and we really appreciate your review. ### 34. Great CRM software! **Rating:** 5.0/5.0 stars **Reviewed by:** Allan L. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2024 **What do you like best about Act!?** Page layout is very simple to work with. **What do you dislike about Act!?** Back button doesn't always work when tagging contacts **What problems is Act! solving and how is that benefiting you?** Oragnization of contact information **Official Response from Leslie Reynolds:** > We appreciate you taking the time, Allan, to leave this review and let us know that Act! is helping your organize your business and it is simple to work with. Your feedback means a lot to us! ### 35. Great product and experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2025 **What do you like best about Act!?** Good contact tracking database. Use it all the time. **What do you dislike about Act!?** n/a nothing to report. Its great and i dont have any complaints. **What problems is Act! solving and how is that benefiting you?** Contact database administration. Lists of contacts. Perfect execution! **Official Response from Leslie Reynolds:** > We really appreciate your review. Thanks for letting us know that Act! is helping you manage your contacts. We hope you'll reach out to us at 866-873-2006 or check out act.com as we'd love to share all of the other things that Act! can be doing for you! ### 36. Reliable system - used for years **Rating:** 5.0/5.0 stars **Reviewed by:** Stephen B. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2024 **What do you like best about Act!?** I like the configurability of ACT. We have used this product for over 15 years and tailored it to reflect the data we want to collect and use about our users, suppliers and other contacts. The customer support is really good. **What do you dislike about Act!?** The set up can be a little clunky, including the set up. **What problems is Act! solving and how is that benefiting you?** allows me to keep on top of my customers profiles and logs all of our interations with them. **Official Response from Leslie Reynolds:** > It's great to hear that you've customized Act! to work the way your business does, Stephen! Thank you for your review and for engaging with our Support team. We're here to help in any way we can! ### 37. Great ACT! Support from Nicholas in the UK! **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel P. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2024 **What do you like best about Act!?** I experienced some difficulties with Microsoft One Drive. (Who hasn't?) I sought support from Act! Nicolas in the UK was extremely helpful and resolved my problem immediately after connecting remotely with my computer. The man is a genius! **What do you dislike about Act!?** The cost of upgrades for users who use only the most simple, basic features of Act! I began using the DOS version of Act! in 1990 when the product was basic. Act! should establish more modest prices for basic users like me. Please call me for product development advice; I am not expensive. **What problems is Act! solving and how is that benefiting you?** It serves as my contact manager....same as in 1990. I do not need all of the sophisticated features. **Official Response from Leslie Reynolds:** > We are happy to hear that our Support team was able to quickly resolve your issues, Daniel. They are keenly focused on providing timely and meaningful assistance and resolutions to our customers and we appreciate you taking the time to let us know their impact. ### 38. One spot **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2024 **What do you like best about Act!?** I can store all of the needed information about clients in one spot. I can customize it to have the information I want where I want it. I can access the cloud version anywhere at any time. **What do you dislike about Act!?** I have not found anything that is not helpful or needs to be improved at this time. Support is always helpful and answers my questions. One thing that I do not like is that I have to add to my subscription to have access to some of the features. **What problems is Act! solving and how is that benefiting you?** Act allows me to have all of my client information in one place and cutting down on paper. **Official Response from Leslie Reynolds:** > Thank you for letting us know that Act! is helping you stay organized and its customizability is letting you work the way you want to. We appreciate your feedback! ### 39. Can't live without this program. **Rating:** 5.0/5.0 stars **Reviewed by:** Clint H. | Producer/Director, Writer, Software Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2023 **What do you like best about Act!?** Everything is in one place. Contact info, email & text communications. calendar/appointments. the program keeps me on schedule with all the information I need. If I need fields that are not in the program, I can add them, do surveys, automate grouping, etc. After using ACT! for more than 30 years, I can easily say, "I wouldn't want to work without this program." **What do you dislike about Act!?** Like most software programs, there is a ramp-up period where you have to learn the program. Once that has been accomplished and the customizing skills have been established, it's easy to plan how you want to see or survey your data. **What problems is Act! solving and how is that benefiting you?** Keeping details about clients/friends helps me stay on top of appointments and sending marketing info out to the appropriate potential client. I just implemented Nextiva, a phone service that integrates with ACT. I make calls through Nextiva from ACT. Very cool. A call comes in and the contact's info card pops-up on my PC. I can dismiss or create a history of the call. If the caller leaves me a voicemail, Nextiva translates the call to text. I can then save a copy of the information in the contact's history. **Official Response from Leslie Reynolds:** > Thank you, Clint, for taking the time to leave this review and letting us know how so many of Act!'s features are directly improving how you do business! We'd love to learn more about your business! If you'd like to share your Act! Success Story, it's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! ### 40. Have used Act! for decades, and it doesn't disappoint **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2023 **What do you like best about Act!?** Act! is so helpful in keeping me organized and managing my properties and clients. I use it every day! Every time I come in contact with a client or customer, it's easy to make a note of the contact info; and every email that I send attaches to the contact's record, providing History throughout the years. We've been using Act! for over 20 years, and it's gotten very comprehensive for our needs and encourages follow up with the clients. The program provides seamless interaction between properties and contacts, and it's easy to synchronize with your cell phone as well. Customer Support is available with the Knowledgebase, or by phone if needed. At this point, we can't live without it! Well done, Act! **What do you dislike about Act!?** The one thing that is a drawback is the price. When we were able to purchase the stand alone version, it was worth the price, but we are not crazy about the new subscription version, where we need to pay every year. **What problems is Act! solving and how is that benefiting you?** Act! helps us solve marketing issues by keeping contact in house. We don't need to spend more to use other services to market to our clients. **Official Response from Leslie Reynolds:** > We love hearing from our real estate customers and are thrilled to know that Act! is helping you stay organized and manage your clients and properties. Thank you so much for taking the time to provide this review. ### 41. Act is a great way to manage your customers, tasks ,and email campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2024 **What do you like best about Act!?** Act is very easy to use. The onboarding is excellent. **What do you dislike about Act!?** The system can be slow and ties out. Taking pictures of busiess cards does not work well. **What problems is Act! solving and how is that benefiting you?** Keepinig on top of a huge territort with hundreds of contacts. **Official Response from Leslie Reynolds:** > Thank you for sharing that you're finding Act! easy to use. And, we are happy to hear that our onboarding team got you up and running. We appreciate your feedback. Thank you again! ### 42. Good at what it does **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2024 **What do you like best about Act!?** Best Contact Manager I have ever used. Started using in 1992. **What do you dislike about Act!?** As it keeps adding more features some simple things have become more time consuming to perform. **What problems is Act! solving and how is that benefiting you?** Sales & Scheduling **Official Response from Leslie Reynolds:** > We love hearing from our longtime customers and are happy to learn that Act! is helping you with your sales and scheduling. ### 43. I WAS ABLE TO DEAL WITH SOME ISSUES THANKS TO THE SUPER SUPPORT YOU OFFERED ME MANY TIMES **Rating:** 5.0/5.0 stars **Reviewed by:** CARMEN D. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Act!?** WELL, I'M STILL LEARNING IT BUT I' SURE I WILL LIKE IT BETTER THAT THE OLD VERSION **What do you dislike about Act!?** I HAD A DIFFICULT TIME FIGURING OUT HOW TO MANGE THE USERS, AS BY MISTAKE I DELEDT EVERYTHING BY DELETING USERS, **What problems is Act! solving and how is that benefiting you?** WE USE THIS PROGRAM NOT FOR MARKETING, BUT FOR BOOKING DOCTORS APPOINTMENTS, MAYBE WITH TIME, WE CAN FIGURE OUT WHAT ELSE THIS PROGRAM CAN DO FOR US **Official Response from Leslie Reynolds:** > Hi Carmen, We are happy to hear our Support team was able to assist you by recovering your deleted users. We invest a lot in our Support and Training resources because we know they are essential to our customers’ success. It sounds like you’re ready to learn more about how Act! can help you manage and grow your business. Please check out these training resources for easy-to-follow videos and articles. Thank you again for your review! ### 44. :atest versions remove critical functionality and degrade performance **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2022 **What do you like best about Act!?** Access from anywhere and custolizeable layouts **What do you dislike about Act!?** Web page refresh with each update takes too long, integration with Outlook no longer works for calendar, "upgrades" remove critical functionality and customer support is unsympathetic **What problems is Act! solving and how is that benefiting you?** Keeping track of all my contacts, not just those at my current company **Official Response from Leslie Reynolds:** > Thank you for taking the time to share that Act! is making your workday a little easier but we are sorry to hear that you are having some issues with update refreshes and your Outlook integration. Please call our Support team at 866-873-2006 as we’d like to help you however we can. We appreciate you sharing your feedback. ### 45. Very good experience - happy to recover old data **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** January 02, 2024 **What do you like best about Act!?** Using Act is easy and their support is pretty amazing and helpful. They were able to help me recover old Act database of an old version which helped us a lot. Their video tutorials are very nice and guide your through the app to understand everything even if you are not familiar with CRM systems. **What do you dislike about Act!?** It's a bit pricy when you compare it to some other competitors and you have to pay for each device has the system so you can work in parallel with your colleagues. **What problems is Act! solving and how is that benefiting you?** Makes you handle a big amount of data, send bulk emails easily and professionally and to presonlise them to an extent. **Official Response from Leslie Reynolds:** > We are so happy to hear that Act! is helping you manage your data and communications and that you were able to leverage the talents of our Customer Success team. We devote a lot of resources to our Customer Success team because we know that they are critical to your success! Thank you so much for your review. ### 46. I've depended on ACT! since the beginning **Rating:** 5.0/5.0 stars **Reviewed by:** John K. | Financial Professional, Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2023 **What do you like best about Act!?** ACT! has been a part of my world before the advent of Windows. It has been and remains the hub for managing the many relationships under my watch. I feel confident that clients, prospective clients, vendors, and others are engaged proactively in a way that will move our relationships forward. Today's solution has come a long way since the early days, but it is one of the few that have earned my trust and my investment. **What do you dislike about Act!?** I wish it were a little easier to maintain a secondary copy of my data in a usable format separate from the cloud enablement I utilize today. Other than this one thing, it has gotten better, and better ... and better! **What problems is Act! solving and how is that benefiting you?** It is my relationship hub for many different kinds of interfaces with different people, and sometimes for the companies they represent. It reduces the number of technology-enabled tools I need to operate my practice effectively. **Official Response from Leslie Reynolds:** > Hi John, thank you for taking the time to share that Act! is serving as a hub for your business. It's exciting to hear about our customers really leveraging all of its features - to your point, to increase efficiencies and reduce complexities. We appreciate you! ### 47. Pretty Solid **Rating:** 4.0/5.0 stars **Reviewed by:** Mark A. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2024 **What do you like best about Act!?** ACT is an extremely robust CRM and sales management tool but it takes quite an investment of time to fully utilize all the functionality well **What do you dislike about Act!?** The online help system is very vast and the design looks like it hasn't been updated since the '90s. **What problems is Act! solving and how is that benefiting you?** Outbound mailing and campaign logging **Official Response from Leslie Reynolds:** > Thank you for your feedback, Mark. We are happy to hear that you are leveraging Act!'s rich feature stack! ### 48. Customizable and user Friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Jennifer M. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2023 **What do you like best about Act!?** Act can be customized with your own labels and categories. You can make it unique to your business and keep track of what you think is important. I'm an insurance broker and I can input all the vital policy information in with each customer. **What do you dislike about Act!?** I have a MAC so there is no software to download making sending out letters directly from act not possible. They really need to come out with software that is Mac friendly! I use the online version only and it works great but it could be better. **What problems is Act! solving and how is that benefiting you?** I'm able to keep track of all my active clients when their birthdays are so I can mail them a card and one glance and I know what carrier they have, what type a policy they are enrolled in and whether or not I've been paid commissions for their policy yet. **Official Response from Leslie Reynolds:** > Thank you Jennifer for telling us about how Act! is helping your insurance business - to send personal communications and track policy information. We hope you'll check out our Custom Tables which lets businesses like yours further customize Act! to align with their specific industry practices. Check out the URl to learn more! ### 49. act CRM Review **Rating:** 5.0/5.0 stars **Reviewed by:** Ernest B. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2017 **What do you like best about Act!?** very dynamic and powerful sales tool very easy to use **What do you dislike about Act!?** there is nothing i dislike it meets my requirements **Recommendations to others considering Act!:** very powerful and easy to use **What problems is Act! solving and how is that benefiting you?** duplicate contacts **Official Response from Leslie Reynolds:** > Thank you, Ernest! We love hearing from our long-time customers and enjoy learning how Act! is continuing to help them grow their businesses. Thanks for sharing and continued success to you! ### 50. Certainly I'm a 'Loyal Act!' Customer **Rating:** 5.0/5.0 stars **Reviewed by:** Ray H. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2024 **What do you like best about Act!?** Only the needed features and easy to use. Good Customer Support when needed. **What do you dislike about Act!?** I've never found anything I didn't like about ACT! **What problems is Act! solving and how is that benefiting you?** Easy database building features and integration into GoDaddy email marketing program. **Official Response from Leslie Reynolds:** > Thank you Ray for your feedback. It's great to hear that Act! is a strong fit for you and your business. We love hearing from our customers! ## Act! Discussions - [Will it integrate with my ERP?](https://www.g2.com/discussions/will-it-integrate-with-my-erp) - 1 comment, 1 upvote - [How do I hire an office assistant who is trained to use Act!, without having to train them?](https://www.g2.com/discussions/how-do-i-hire-an-office-assistant-who-is-trained-to-use-act-without-having-to-train-them) - 1 comment, 1 upvote - [Pay but no play](https://www.g2.com/discussions/33997-pay-but-no-play) - 1 comment, 1 upvote - [How should I get Pro to my mobile device?](https://www.g2.com/discussions/how-should-i-get-pro-to-my-mobile-device-7d03ea84-6ea4-471b-adcc-5dfbdbb1de17) - 2 comments, 1 upvote - [How should I get Pro to my mobile device?](https://www.g2.com/discussions/how-should-i-get-pro-to-my-mobile-device) - 1 comment, 1 upvote - [View Act! pricing details and edition comparison](https://www.g2.com/products/act/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-15+16%3A03%3A38+-0500&secure%5Bsession_id%5D=6dfe2e64-73b9-46b5-90cf-02f7f6907192&secure%5Btoken%5D=13df31d10f6d5f3563f5603d1aa389d346709eaf16cd51da52f21246d863f0dd&format=llm_user) ## Act! Integrations - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Intuit QuickBooks](https://www.g2.com/products/intuit-quickbooks/reviews) - [MailerLite](https://www.g2.com/products/mailerlite/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [QuoteWerks](https://www.g2.com/products/quotewerks/reviews) - [Xero](https://www.g2.com/products/xero/reviews) ## Act! Features **Sales Force Automation** - Contact & Account Management - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Mobile & Social** - Mobile User Support **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Document & Content Mgmt. - Performance and Reliability - Output Document Generation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Generative AI** - AI Text Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Act! 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