--- title: Act! Reviews meta_title: 'Act! Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 527 reviews by the users' company size, role or industry to find out how Act! works for a business like yours. aggregate_rating: rating_value: 3.9 review_count: 527 scale: '5' date_modified: '2026-11-06' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools ---

Act! Reviews & Product Details

Pricing

Pricing provided by Act!.

Act! Advantage Standard

$30.00
1 user/mo

Act! Reviews FAQs

Generated using AI

Last updated: Nov 01, 2026

What is Act!, and what problem is it built to solve?

Act! is a CRM and marketing automation solution designed to help businesses connect with their customers. It focuses on building customer relationships and serves small and medium-sized professional businesses at different stages.

What languages does Act! support?

Act! supports 3 languages: English, French, and German.

What company sizes and industries is Act! the best fit for?

Act! appears most aligned with small businesses, with mid-market organizations also represented. The industries most represented among positively rated users include:
  • Company size: Small businesses (50 or fewer employees), with mid-market organizations (51–1,000 employees) also represented.
  • Industries: Financial services, construction, real estate, marketing and advertising, and insurance.

How long does it take to implement Act! across a team?

Implementation can be quick for a straightforward setup, while more involved configuration may take weeks or months. The reported time to go live falls into several ranges:
Time to go live Relative frequency
Under 1 day Most frequently reported
Under 1 month Also commonly reported
1–3 months Reported for more involved implementations
3–6 months or longer Less commonly reported

What customer support options does Act! provide, and how do users find the overall support experience?

Act! offers a mix of direct and self-service support, and the experience can be helpful, though consistency varies. Support includes phone, chat, and knowledge-base resources. Users describe patient, knowledgeable help with setup and troubleshooting, while also noting delays reaching support or difficulty communicating clearly with a representative.

What is the experience like for teams switching to Act! from another tool?

Act! has been chosen as an alternative to tools such as GoldMine and Maximizer, as well as marketing or CRM products including Constant Contact, Zoho, and Bigin. The change is often about having contact management, follow-ups, and marketing activity together, or finding a simpler, more customizable, or better-priced option. The core CRM experience can feel straightforward, though moving data—especially notes or customized records—may require extra work.

What tools and platforms does Act! integrate with, and how do these integrations help users get more value from the product?

Act! offers 8 integrations. Named connections include:
  • Email and marketing: Microsoft Outlook and Intuit Mailchimp Email Marketing.
  • Quoting: QuoteWerks.
  • Automation: Zapier.
These connections can help keep email interactions associated with contact records, support quoting workflows, and link Act! with other tools. The experience depends on the connection: users value the convenience of Outlook and QuoteWerks, while reporting that syncing or data transfers can sometimes take additional effort.

What features or capabilities could make Act! even more useful?

Act! could be more useful with a smoother day-to-day experience and stronger support for connected workflows. The recurring improvement requests include:
  • Modernize the interface and simplify navigation so common tasks, setup, and customization take fewer steps.
  • Make email and third-party integrations more reliable, especially syncing with Outlook and transferring data between systems.
  • Expand reporting and analytics with more flexible customization and clearer ways to view business data.
  • Improve data-management tools for imports, duplicate handling, and correcting mistakes.

Act! Reviews (527)

View 2 Video Reviews
Reviews

Act! Reviews (527)

View 2 Video Reviews
3.9
527 reviews

What do users say?

Generated using AI from real user reviews

Pros & Cons

Generated from real user reviews
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Verified User in E-Learning
AE
Verified User in E-Learning
Small-Business (50 or fewer emp.)
"ACT Is Easy to Use with Powerful Contact Lookup Features"
5/5
What do you like best about Act!?

ease of use. I'm pretty familiar with ACT, we've been using it since 2008. There are a lot of good features in the way that you can easily look up contacts by a variety of fields. Review collected by and hosted on G2.com.

What do you dislike about Act!?

Importing some data. Is not available even when using Zapier. It seems very complicated and an issue to be able to import date fields even though Zapier has a formatting option. Is that explained to me by support that dates cannot be imported? And I think this is very important when you're tracking. Data. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

Thank you for your review and we appreciate the honest feedback about importing data. We have a new release coming in a few weeks to streamline the process.

WC
William C.
Director of Business Development
Small-Business (50 or fewer emp.)
"All My Information in One Spot, Easy to Navigate"
5/5
What do you like best about Act!?

All my information is in one spot, easy to maneuver Review collected by and hosted on G2.com.

What do you dislike about Act!?

If a mistake happens when uploading a file, there is not an easy way to back up and remove the import like Zoho or Bigin Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

Thank you for your review, William. We really appreciate it!

Jim R.
JR
Jim R.
President
Small-Business (50 or fewer emp.)
"Act Is Easy to Use Again—Just Like It Used to Be"
5/5
What do you like best about Act!?

Act is really easy to use again. Just like it used to be. Review collected by and hosted on G2.com.

What do you dislike about Act!?

The email functionality is a little clunky. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

We appreciate your review, Jim, and truly value the feedback of our longtime customers. And thanks for letting us know your thoughts around the email functionality. We've got some meaningful updates coming to optimize the experience.

Dautremont Z.
DZ
Dautremont Z.
Student Engagement & Email Marketing Coordinator
E-Learning
Small-Business (50 or fewer emp.)
"Streamlined CRM with Room for UI Improvements"
4/5
What do you like best about Act!?

I like how Act! is straightforward and reliable for day-to-day sales and contact management, doing exactly what a growing team needs without unnecessary complexity. The unified contact and interaction timeline really stands out for us, as it stores every email, call, meeting, note, and follow-up task right under each contact or company, allowing our entire sales team to see the full relationship history at a glance. We don't have to switch between emails, spreadsheets, calendars, or chat tools to understand what's been discussed or promised, which keeps our client communication consistent and professional. I also really appreciate how intuitive the activity and task management is—setting reminders, scheduling follow-ups, and assigning tasks takes just a few clicks, and keeps the team disciplined about staying in touch with prospects and clients. For a mid-sized team without dedicated sales operations staff, this simple but powerful feature prevents deals from slipping through the cracks. Review collected by and hosted on G2.com.

What do you dislike about Act!?

First, the user interface looks and feels outdated. Navigation can be clunky, menus are dense, and some workflows require too many clicks. New team members take longer to get comfortable than with more modern CRM tools, and daily use just isn’t as streamlined as it could be. Second, email integration and syncing can be inconsistent. Sometimes emails don’t log automatically to the contact timeline, or there are delays in syncing with our email client. We occasionally have to check and re-save manually, which breaks the 'set it and forget it' convenience we want. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

Thank you, Dautremont, for taking the time to provide this feedback. We are continuing to make UI/UX updates to streamline workflows and improve the look and feel of Act!, and we value your input. We are happy to hear that Act! is helping your mid-sized team do more and communicate with your customers and prospects more efficiently.

Emily L.
EL
Emily L.
Sales Director
Small-Business (50 or fewer emp.)
"Affordable and User-Friendly CRM for SMBs"
5/5
What do you like best about Act!?

I really like that Act! is very user-friendly, making it really easy to track everything. Adding new clients is simple, and it helps keep us in tip-top shape, which is so important for our CRM and SMB tasks. The setup was very easy, and everyone was really helpful, making it a quick process. Review collected by and hosted on G2.com.

What do you dislike about Act!?

Sometimes it can be a little slow. It can get a tiny bit bogged down if you have multiple clients and pipelines. And, again, we don't know if that's our Wi-Fi or our computer issues, but just we tend to see that when there's a lot of activity, it can get a little bit slow. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

Thank you so much for this wonderful review! We're thrilled to hear that Act! has been easy to set up and use, and that it's helping you stay organized, maintain client touch points, and keep those sales moving. "In tip-top shape" is exactly where we want your business to be! 😊We appreciate your honest note about occasional slowdowns during high-activity periods. That's helpful feedback, and our support team is here if you'd like to explore any performance tips. Thanks again for being part of the Act! community, it means the world to us!

Michael K.
MK
Michael K.
Act! Consultant
Small-Business (50 or fewer emp.)
Originally submitted 4/13/2017
Business partner of the seller or seller's competitor, not included in G2 scores.
"Living by Act!"
5/5
What do you like best about Act!?

It allows me to manage not only my business life and scheduling but also my personal life Review collected by and hosted on G2.com.

What do you dislike about Act!?

The lack of a great mobile app. If Act! had that, it would be the #1 CRM easily. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

Thank you for your review, Michael. It's great to hear that Act! is helping you manage all parts of your life! And we have lots of great updates coming to our mobile app so stay tuned!

Krestofer Valentina M.
KM
Krestofer Valentina M.
L1 customer service respresentative
Mid-Market (51-1000 emp.)
"Act! Keeps My Relationship Management Organized and Efficient"
4.5/5
What do you like best about Act!?

Act! is my hub for relationship management. As a virtual assistant, my work depends on maintaining a comprehensive record for each contact; I use the platform to segment databases, manage the sales pipeline, and run automated marketing campaigns. Review collected by and hosted on G2.com.

What do you dislike about Act!?

The interface feels outdated compared to current SaaS software standards. Navigation is sometimes unintuitive and requires too many clicks to perform simple tasks, which slows down my workflow when I’m managing large volumes of data. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

Thank you for such a thoughtful review! It's great to hear that Act! is keeping your work organized across segmentation, pipeline management, and automated campaigns. We really appreciate the kind words about customization flexibility - that's something we're proud of. Your feedback on the interface and navigation is heard; modernizing the user experience is something we're actively focused on. Thanks for taking the time to share!

Verified User in Mining & Metals
AM
Verified User in Mining & Metals
Small-Business (50 or fewer emp.)
"Great CRM Database for Tracking Customer Interactions"
4/5
What do you like best about Act!?

Database that we create is good for our sales staff to monitor our customer interactions It is worth every penny, I just wish we were able to have on sight support from Act. Review collected by and hosted on G2.com.

What do you dislike about Act!?

Understanding how to use all aspects of this CRM Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

Thank you for your review - we are thrilled to hear that Act! is helping your sales staff. We hope you'll reach out to our team at 866-873-2006 if you have any questions. You can also check out our online resources at act.com and Ava, our AI-assistant is always there 24x7.

Matthew K.
MK
Matthew K.
Senior Account Manager
Small-Business (50 or fewer emp.)
Originally submitted 5/26/2026
"Easy to Use and Keeps Me Organized Every Day"
5/5
What do you like best about Act!?

It’s very easy to use and helps me stay organized for day-to-day tasks. Review collected by and hosted on G2.com.

What do you dislike about Act!?

Sometimes I run into glitches or bugs that prevent the app from logging my activity. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

We love hearing that Act! is helping you stay organized and communicate with your prospects and customers! Thank you for your review, Matthew.

RR
Roger R.
Sales
Small-Business (50 or fewer emp.)
"Exceptional Simplicity and Seamless Connectivity"
5/5
What do you like best about Act!?

Simplicity is the best with Everything connected. The Advancements made in 2025 have been exceptional.

As a user there are many things that I don't use but can if needed.

I think we will grow together.

I have been a user off and on for many years and just keep coming back Review collected by and hosted on G2.com.

What do you dislike about Act!?

In the past I have really disliked the fact that if I ran into a problem the consultant would want to charge me.

As a user of other software for many years this was never the case.

I would like to see a more flexible way of doing a quote page Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

We appreciate your review and feedback, Roger and hope you'll reach out to Customer Success team regarding customizing quotes as we've recently released new functionality in that module. Please give us a call at 866-873-2006.

Questions about Act!? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

JUNED A.
JA
JUNED AGAH
•
Last activity almost 4 years ago

Will it integrate with my ERP?

GU
Guest User

What is Act! used for?

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Pricing Options

Pricing provided by Act!.

Act! Advantage Standard

$30.00
1 user/mo

Act! Advantage Ultimate

$60.00
1 user/mo

Act! Premium Desktop

$39.00
1 user/mo
Act! Comparisons
Act! Features
Contact & Account Management
Opportunity & Pipeline Mgmt.
Task / Activity Management
Email Marketing
Campaign Management
Lead Management
Case Management
Customer Support Portal
Call Center Features
Reporting
Dashboards
Forecasting