# Act! vs GoldMine Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Act! excels in user experience, with many praising its **easy interface** and intuitive design. Users highlight how this user-friendliness significantly enhances their work efficiency, making daily operations smoother and more organized.
- **According to verified reviews** , Act! has a clear advantage in implementation, with users noting that the **initial setup was straightforward and easy**. In contrast, GoldMine users have mentioned challenges with setup, indicating a steeper learning curve for new users.
- **Users say** that Act! offers better support quality, with a score reflecting its responsiveness and helpfulness. Reviewers appreciate the **search features** and overall support experience, while GoldMine users have expressed a desire for more robust support options.
- **Reviewers mention** that Act! provides superior contact and account management capabilities, scoring higher in this area. Users find it beneficial for maintaining organization, while GoldMine users appreciate its database but feel it lacks some advanced features.
- **G2 reviewers highlight** that Act! has a stronger market presence, reflected in its higher G2 Score and a greater number of recent reviews. This suggests a more active user base and ongoing product development, which can be crucial for long-term reliability.
- **According to user feedback** , while GoldMine offers solid reporting features and administrative control, it falls short in areas like mobile user support and ease of use compared to Act!. Users have noted that GoldMine's reporting is stellar, but the overall experience can be less intuitive.



| | Act! | GoldMine | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 3.7 out of 5 | 
| **Total Reviews** | 513 | 197 | 
| **Largest Market Segment** | Small-Business (78.9% of reviews) | Small-Business (71.1% of reviews) | 
| **Entry Level Price** | $60.00 1 user/mo | $26 per month | 

---
## Top Pros & Cons

### Act!

Pros:
- Ease of Use (31 reviews)
- Customer Management (21 reviews)

Cons:
- Integration Issues (13 reviews)
- Missing Features (13 reviews)

### GoldMine

Pros:
- Automation Focus (1 reviews)
- Easy Customization (1 reviews)

Cons:
- Email Issues (1 reviews)
- Learning Curve (1 reviews)

---
## Ratings Comparison
| Rating | Act! | GoldMine | 
|---|---|---|
  | **Meets Requirements** | 8.2 (446 reviews) | 7.7 (171 reviews) | 
  | **Ease of Use** | 7.9 (451 reviews) | 7.4 (172 reviews) | 
  | **Ease of Setup** | 7.3 (243 reviews) | 6.6 (94 reviews) | 
  | **Ease of Admin** | 7.6 (199 reviews) | 7.3 (93 reviews) | 
  | **Quality of Support** | 7.6 (426 reviews) | 7.3 (155 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.5 (189 reviews) | 7.4 (89 reviews) | 
  | **Product Direction (% positive)** | 5.8 (450 reviews) | 4.2 (174 reviews) | 

---
## Pricing

### Act!

#### Entry-Level Pricing

Plan: Act! Advantage Ultimate

Price: $60.00 1 user/mo

Description: Includes everything in Professional, plus:

Key Features:
- Marketing Automation (includes 50,000 sends/mo)
- Online Customer Portal
- Custom Industry Tables

[Browse all 4 editions](https://www.g2.com/products/act/pricing)

#### Free Trial

Yes

### GoldMine

#### Entry-Level Pricing

Plan: Goldmine Premium - OWN IT

Price: $26 per month

Description: *when amortized over 3 years

Key Features:
- Bundles include one year of technical support and software updates.

[Browse all 2 editions](https://www.g2.com/products/goldmine/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Act!** | 6.8/10 | 351 |
| **GoldMine** | 7.0/10 | 157 |

#### Sales Force Automation

| Feature | Act! | GoldMine | 
|---|---|---|
| **Contact & Account Management** | 8.4 (304 reviews) ✓ Verified | 8.1 (131 reviews) ✓ Verified | 
| **Opportunity & Pipeline Mgmt.** | 7.4 (233 reviews) ✓ Verified | 7.0 (98 reviews) ✓ Verified | 
| **Task / Activity Management** | 8.1 (290 reviews) ✓ Verified | 7.8 (126 reviews) ✓ Verified | 
| **Territory & Quota Management** | 6.7 (163 reviews) ✓ Verified | 6.6 (72 reviews) ✓ Verified | 
| **Desktop Integration** | 7.5 (258 reviews) ✓ Verified | 6.9 (112 reviews) ✓ Verified | 
| **Product & Price List Management** | 6.6 (163 reviews) ✓ Verified | 6.6 (66 reviews) | 
| **Quote & Order Management** | 6.6 (169 reviews) ✓ Verified | 6.7 (67 reviews) | 
| **Customer Contract Management** | 7.9 (236 reviews) | 7.7 (31 reviews) | 

#### Marketing Automation

| Feature | Act! | GoldMine | 
|---|---|---|
| **Email Marketing** | 7.2 (214 reviews) ✓ Verified | 6.8 (95 reviews) ✓ Verified | 
| **Campaign Management** | 7.1 (187 reviews) ✓ Verified | Feature Not Available | 
| **Lead Management** | 7.7 (225 reviews) ✓ Verified | 7.2 (93 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | 6.5 (82 reviews) ✓ Verified | Feature Not Available | 

#### Customer Support

| Feature | Act! | GoldMine | 
|---|---|---|
| **Case Management** | 7.4 (194 reviews) | 6.9 (84 reviews) ✓ Verified | 
| **Customer Support Portal** | 7.0 (183 reviews) | 7.0 (69 reviews) ✓ Verified | 
| **Knowledge Base** | 7.6 (160 reviews) ✓ Verified | 7.0 (98 reviews) ✓ Verified | 
| **Call Center Features** | 7.0 (172 reviews) | 6.0 (62 reviews) ✓ Verified | 
| **Support Analytics** | 7.3 (75 reviews) | 6.5 (63 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Act! | GoldMine | 
|---|---|---|
| **Reporting** | 7.3 (240 reviews) ✓ Verified | 7.0 (106 reviews) ✓ Verified | 
| **Dashboards** | 7.4 (231 reviews) ✓ Verified | 7.2 (96 reviews) ✓ Verified | 
| **Forecasting** | 6.7 (166 reviews) ✓ Verified | 6.6 (82 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | Act! | GoldMine | 
|---|---|---|
| **Mobile User Support** | 6.4 (153 reviews) ✓ Verified | 5.5 (53 reviews) ✓ Verified | 

#### Platform

| Feature | Act! | GoldMine | 
|---|---|---|
| **Customization** | 7.5 (157 reviews) ✓ Verified | 7.3 (60 reviews) ✓ Verified | 
| **Workflow Capability** | 7.2 (136 reviews) ✓ Verified | 7.2 (52 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 7.7 (150 reviews) ✓ Verified | 7.6 (62 reviews) ✓ Verified | 
| **Internationalization** | 6.9 (98 reviews) ✓ Verified | 8.0 (10 reviews) | 
| **Sandbox / Test Environments** | 6.2 (82 reviews) ✓ Verified | 6.4 (28 reviews) | 
| **Document & Content Mgmt.** | 7.2 (132 reviews) ✓ Verified | 6.8 (54 reviews) | 
| **Performance and Reliability** | 7.6 (160 reviews) ✓ Verified | 7.5 (64 reviews) ✓ Verified | 
| **Output Document Generation** | 7.3 (131 reviews) ✓ Verified | 7.3 (52 reviews) ✓ Verified | 

#### Integration

| Feature | Act! | GoldMine | 
|---|---|---|
| **Data Import & Export Tools** | 7.6 (157 reviews) ✓ Verified | 7.0 (66 reviews) ✓ Verified | 
| **Integration APIs** | 6.6 (109 reviews) ✓ Verified | 6.6 (35 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 6.9 (99 reviews) ✓ Verified | 6.4 (38 reviews) ✓ Verified | 

#### Generative AI

| Feature | Act! | GoldMine | 
|---|---|---|
| **AI Text Generation** | 5.0 (36 reviews) | 7.2 (6 reviews) | 

#### Agentic AI - CRM

| Feature | Act! | GoldMine | 
|---|---|---|
| **Autonomous Task Execution** | 5.2 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 5.2 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 5.3 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 5.0 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 4.8 (11 reviews) | Not enough data | 
| **Proactive Assistance** | 5.0 (11 reviews) | Not enough data | 
| **Decision Making** | 5.0 (11 reviews) | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Act!** | 7.2/10 | 42 |
| **GoldMine** | N/A | N/A |

#### Email Marketing

| Feature | Act! | GoldMine | 
|---|---|---|
| **Building and Personalizing Emails** | 8.1 (32 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.2 (32 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.2 (29 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 7.2 (27 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Act! | GoldMine | 
|---|---|---|
| **Landing Pages and Forms** | 6.9 (30 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.1 (28 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 6.7 (24 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 6.8 (26 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.5 (25 reviews) | Not enough data | 

#### Lead Management

| Feature | Act! | GoldMine | 
|---|---|---|
| **Marketing Lead Database** | 7.8 (31 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 8.1 (29 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 7.9 (28 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 7.4 (27 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 7.8 (27 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 7.1 (26 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 7.3 (25 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 7.2 (27 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Act! | GoldMine | 
|---|---|---|
| **Program Management** | 6.9 (26 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 7.0 (25 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 8.3 (31 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 6.8 (25 reviews) | Not enough data | 

#### Social

| Feature | Act! | GoldMine | 
|---|---|---|
| **Social Listening** | 7.0 (27 reviews) | Not enough data | 
| **Social Sharing** | 6.7 (26 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 6.7 (27 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 6.3 (26 reviews) | Not enough data | 
| **Social Media Advertising** | 6.5 (27 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Act! | GoldMine | 
|---|---|---|
| **Basic Reporting** | 7.6 (28 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 6.9 (27 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 6.7 (26 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 6.3 (28 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 6.6 (26 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Act! | GoldMine | 
|---|---|---|
| **Customization ** | 8.2 (28 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 6.9 (26 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 7.6 (26 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 6.7 (23 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 6.1 (22 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 7.8 (26 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 6.8 (27 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Act! | GoldMine | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Act! | GoldMine | 
|---|---|---|
| **Data Import & Export Tools** | 7.0 (33 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.0 (26 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 6.6 (24 reviews) ✓ Verified | Not enough data | 

---
## Categories
**Shared Categories (1):** [CRM Software](https://www.g2.com/categories/crm)

**Unique to Act! (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)



---
## Reviewer Demographics

### By Company Size

| Segment | Act! | GoldMine | 
|---|---|---|
| **Small-Business** | 78.9% | 71.1% | 
| **Mid-Market** | 16.9% | 25.6% | 
| **Enterprise** | 4.3% | 3.3% | 

### By Industry

#### Act!

- **Financial Services:** 8.9%
- **Marketing and Advertising:** 5.5%
- **Real Estate:** 5.3%
- **Construction:** 5.1%
- **Insurance:** 4.5%
- **Information Technology and Services:** 4.1%
- **Computer Software:** 3.7%
- **Non-Profit Organization Management:** 2.2%
- **Wholesale:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Other:** 56.7%

#### GoldMine

- **Information Technology and Services:** 9.3%
- **Financial Services:** 8.7%
- **Computer Software:** 4.4%
- **Wholesale:** 3.8%
- **Mechanical or Industrial Engineering:** 3.8%
- **Management Consulting:** 3.3%
- **Marketing and Advertising:** 3.3%
- **Electrical/Electronic Manufacturing:** 2.7%
- **Industrial Automation:** 2.7%
- **Machinery:** 2.7%
- **Other:** 55.2%

---
## Alternatives

### Alternatives to Act!

- [GreenRope](https://www.g2.com/products/greenrope/reviews) — 4.3/5 stars (226 reviews)
- [Keap](https://www.g2.com/products/thryv-keap/reviews) — 3.9/5 stars (29 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25824 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13840 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3064 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2931 reviews)
- [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1620 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1432 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1115 reviews)
- [SAP Sales Cloud](https://www.g2.com/products/sap-sap-sales-cloud/reviews) — 4.2/5 stars (999 reviews)

### Alternatives to GoldMine

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25824 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13840 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3064 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2931 reviews)
- [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1620 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1115 reviews)
- [SAP Sales Cloud](https://www.g2.com/products/sap-sap-sales-cloud/reviews) — 4.2/5 stars (999 reviews)
- [Insightly CRM](https://www.g2.com/products/insightly-crm/reviews) — 4.2/5 stars (944 reviews)
- [Sugar Sell](https://www.g2.com/products/sugar-sell/reviews) — 3.8/5 stars (776 reviews)
- [Maximizer](https://www.g2.com/products/maximizer/reviews) — 4.0/5 stars (673 reviews)

---
## Top Discussions

### Act!

- Title: [How should I get Pro to my mobile device?](https://www.g2.com/discussions/how-should-i-get-pro-to-my-mobile-device-7d03ea84-6ea4-471b-adcc-5dfbdbb1de17) — 2 comments, 1 upvote
  > **Top comment:** "If you are using Act! Pro then the only sensible option is to use the Handheld Contact addon as this offers a really effective solution. A 'subset' of your..."
- Title: [Assigning contacts to users?](https://www.g2.com/discussions/assigning-contacts-to-users) — 2 comments, 1 upvote
  > **Top comment:** "It all comes down to how you want to implement this territory management. 

You can set security roles for the users and contact entries to enable or..."
- Title: [Will it integrate with my ERP?](https://www.g2.com/discussions/will-it-integrate-with-my-erp) — 1 comment, 1 upvote
  > **Top comment:** "Act! CRM can integrate with your ERP (enterprise resource planning) system, depending on which ERP system you are using."
- Title: [How do I hire an office assistant who is trained to use Act!, without having to train them?](https://www.g2.com/discussions/how-do-i-hire-an-office-assistant-who-is-trained-to-use-act-without-having-to-train-them) — 1 comment, 1 upvote
  > **Top comment:** "Hi, we are a partner of Act! in the Philippines.

We can assist you in setting up your AMA and other things in Act!.

You might want to send me an email..."
- Title: [Pay but no play](https://www.g2.com/discussions/33997-pay-but-no-play) — 1 comment, 1 upvote
  > **Top comment:** "Call their technical support. They really are attentive!"

### GoldMine

- Title: [I would like to hire people to make calls to gather information for my database w/o changing anythin](https://www.g2.com/discussions/12417-i-would-like-to-hire-people-to-make-calls-to-gather-information-for-my-database-w-o-changing-anythin) — 1 comment, 1 upvote
  > **Top comment:** "Use Zoho CRM"
- Title: [When will the winmail.dat issue be fixed?](https://www.g2.com/discussions/12394-when-will-the-winmail-dat-issue-be-fixed) — 1 comment, 1 upvote
  > **Top comment:** "The winmail.dat issue has been solved and is addressed in Ivanti Forums,..."
- Title: [How do I access "the community" in future?](https://www.g2.com/discussions/12358-how-do-i-access-the-community-in-future) — 1 comment, 1 upvote
  > **Top comment:** "To access the Goldmine Community, try going to https://www.goldmine.com/community/"
- Title: [Is there a true cloud version of this yet?](https://www.g2.com/discussions/is-there-a-true-cloud-version-of-this-yet) — 1 comment, 1 upvote
  > **Top comment:** "The version of Goldmine is still not a true cloud-based version of the software.  There result is very slow response times with data queries.  The mobile..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-vs-goldmine)