Act! Reviews & Product Details

Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results. Act! Advantage includes AI-History Summary, Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Payments, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you. For 38 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses.

Seller

Act!

Discussions

Act! Community

Languages Supported

German, English, French

Solution Type

All-in-One

Overview by

Leslie Reynolds

Used by Digiscribe and 2 others

Beta

Pricing

Pricing provided by Act!.

Act! Advantage Standard

$30.00

1 user/mo

View More Pricing Information

Act! Integrations

(8)

Verified by Act!

Act! Reviews FAQs

Generated using AI

Last updated: Nov 01, 2026

What is Act!, and what problem is it built to solve?

Act! is a CRM and marketing automation solution designed to help businesses connect with their customers. It focuses on building customer relationships and serves small and medium-sized professional businesses at different stages.

What languages does Act! support?

Act! supports 3 languages: English, French, and German.

What company sizes and industries is Act! the best fit for?

Act! appears most aligned with small businesses, with mid-market organizations also represented. The industries most represented among positively rated users include:

Company size: Small businesses (50 or fewer employees), with mid-market organizations (51–1,000 employees) also represented.
Industries: Financial services, construction, real estate, marketing and advertising, and insurance.

How long does it take to implement Act! across a team?

Implementation can be quick for a straightforward setup, while more involved configuration may take weeks or months. The reported time to go live falls into several ranges:

Time to go live	Relative frequency
Under 1 day	Most frequently reported
Under 1 month	Also commonly reported
1–3 months	Reported for more involved implementations
3–6 months or longer	Less commonly reported

What customer support options does Act! provide, and how do users find the overall support experience?

Act! offers a mix of direct and self-service support, and the experience can be helpful, though consistency varies. Support includes phone, chat, and knowledge-base resources. Users describe patient, knowledgeable help with setup and troubleshooting, while also noting delays reaching support or difficulty communicating clearly with a representative.

What is the experience like for teams switching to Act! from another tool?

Act! has been chosen as an alternative to tools such as GoldMine and Maximizer, as well as marketing or CRM products including Constant Contact, Zoho, and Bigin. The change is often about having contact management, follow-ups, and marketing activity together, or finding a simpler, more customizable, or better-priced option. The core CRM experience can feel straightforward, though moving data—especially notes or customized records—may require extra work.

What tools and platforms does Act! integrate with, and how do these integrations help users get more value from the product?

Act! offers 8 integrations. Named connections include:

Email and marketing: Microsoft Outlook and Intuit Mailchimp Email Marketing.
Quoting: QuoteWerks.
Automation: Zapier.

These connections can help keep email interactions associated with contact records, support quoting workflows, and link Act! with other tools. The experience depends on the connection: users value the convenience of Outlook and QuoteWerks, while reporting that syncing or data transfers can sometimes take additional effort.

What features or capabilities could make Act! even more useful?

Act! could be more useful with a smoother day-to-day experience and stronger support for connected workflows. The recurring improvement requests include:

Modernize the interface and simplify navigation so common tasks, setup, and customization take fewer steps.
Make email and third-party integrations more reliable, especially syncing with Outlook and transferring data between systems.
Expand reporting and analytics with more flexible customization and clearer ways to view business data.
Improve data-management tools for imports, duplicate handling, and correcting mistakes.

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Trey D.

President

12/3/2025

"User-Friendly Tool That Keeps Us Organized"

5/5

What do you like best about Act!?

I really like Act! because it is user-friendly, which significantly enhances my work efficiency. The intuitive design streamlines my daily operations, allowing me to maintain organization with ease. The initial setup was straightforward and easy, enabling me to get up and running quickly without any hassles. Thanks to these features, Act! is an indispensable tool for my business. Review collected by and hosted on G2.com.

What do you dislike about Act!?

Nothing Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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It's music to our ears when our customers tell us how Act!'s user-friendly design enhances their productivity by streamlining their operations! We are happy to hear that Act! is helping you organize your business, Trey. Thanks for taking the time to leave this review.

Lori M.

Owner

Small-Business (50 or fewer emp.)

12/18/2025

"Ease of Use"

4/5

What do you like best about Act!?

They are constantly doing updates and changes Review collected by and hosted on G2.com.

What do you dislike about Act!?

sometimes the updates can be hard to figure out on your own Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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We appreciate your review, Lori!

Jamie P.

Business Development + Strategic Marketing

Small-Business (50 or fewer emp.)

10/16/2025

"Easy to Use but Feels a Bit Outdated"

4/5

What do you like best about Act!?

It's simple to use and very user friendly. Review collected by and hosted on G2.com.

What do you dislike about Act!?

Seems a little outdated honestly but I do enjoy. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Thank you for your review, Jamie. We are happy to hear that Act! is simplifying email marketing and that you and your team find it user friendly. We appreciate your comments and are excited about lots of UI and UX updates that are in the works and will be going live on an ongoing basis as we continually strive to improve our customers' user experience!

Thomas D.

President

Small-Business (50 or fewer emp.)

Originally submitted 4/19/2023

"20+ year user of Act"

5/5

What do you like best about Act!?

My firm does Employment Candidate Generation. Act gives me the ability to store my contacts and find them very quickly if I receive a call. It is great to be able to look up previous contacts and sort them in seconds. I can also store resumes and documents with the contact. I have clients in industries where I work with them many times. With the look-up feature, it is very easy to find and create a list of the names that I have previously generated Review collected by and hosted on G2.com.

What do you dislike about Act!?

The transfer of contacts from Excel into Act has some problems. I get databases rejected all of the time. In addition, when I import contacts, I should be able to import either by first and last name or by full name. You can't import First Name - Last Name in separate field contacts. When I paste an email address into an Act contact, Act puts the email in the last field that I used, instead of the email field. The only way to fix the problem is to restart ACT. This happens probably 50% of the time that I use ACT. Review collected by and hosted on G2.com.

What problems is Act! solving and how is that benefiting you?

Act gives me access to the information that I want in seconds. It, also, gives me the ability to segment information however I want it which is a major advantage. I can bring up a record on a person who calls me in a matter of seconds while they are on the phone. I can also use the database to make calls and send emails. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Thank you, Thomas! We love hearing from our long-term customers and enjoy learning how Act! is helping their businesses around the world. And, thank you too for letting us know about your import issues - this is not the experience we strive to provide. Please reach out to https://www.act.com/resources/contact/ or call 866-873-2006 so we can get a few more details, and provide some possible solutions.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

Originally submitted 6/18/2025

"Act! is great"

4.5/5

What do you like best about Act!?

Ease of use, B2B functions and the huge amount of data it keeps. I'm at 16K + contacts Review collected by and hosted on G2.com.

What do you dislike about Act!?

Every once in a while I need tech help to fix a problem. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

edit

Thanks for your review and sharing that Act! is helping you manage your B2B data!

Aakash T.

Operations and Strategy

Consulting

Mid-Market (51-1000 emp.)

10/6/2025

"Efficient, Reliable, and User-Friendly CRM"

4.5/5

What do you like best about Act!?

What I appreciate most about Act! is its user-friendly interface. It’s easy to navigate and doesn’t require a steep learning curve, which helps the whole team adopt it quickly Review collected by and hosted on G2.com.

What do you dislike about Act!?

Act! could offer more seamless integrations with other tools we use. Expanding integration options would make workflows smoother Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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It's great to hear, Aakash, that Act!'s intuitive user interface accelerated your team's adoption and utilization, allowing you to experience the benefits of improved productivity and time savings more quickly. Thank you for letting us know!

Chandler C.

Owner

Small-Business (50 or fewer emp.)

6/12/2025

"Have been using ACT! since 1993, when it was a DOS program!"

4.5/5

What do you like best about Act!?

No matter what the shortcomings have been through the years, I use ACT! daily & couldn't live w/o it! It's grown as my business has grown & both 3rd party add-ons & growing versatility of ACT! has helped me keep up w/the demands of my business & my customers Review collected by and hosted on G2.com.

What do you dislike about Act!?

There are some programs I'm using, like RingCentral, that don't interface w/ACT! Wish they did. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Thank you, Chandler, for letting us know that Act! (and Act! Marketing Automation) is helping you manage your business and keep you in close touch with your customers! We really appreciate your review!

Gary K.

Futures Broker

Small-Business (50 or fewer emp.)

2/17/2025

"I have been using ACT since 2008. I need it to organize my contacts during my business day."

3.5/5

What do you like best about Act!?

During "business hours" it is very important for me to arrange my day in order to get the most contacts out of it. Everybody is Sooooo busy these days and even when you nail people down to a meeting on the phone they still often don't answer the phone. Nothing gets accomplished unless you have a live person on the phone and act helps me to arrange my day, my week to maximize these contacts and turn them into business. Review collected by and hosted on G2.com.

What do you dislike about Act!?

The cloud version is so slow to interface with what I am doing on my desktop. I make more than a hundred calls a day. When I make changes in my database and send those changes to my cloud to keep, the buffering sometimes takes a minute or two. Multiply a minute or two by 100 calls and you are talking about a wasted hour and a half of waiting. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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We really appreciate your feedback, Gary, and are happy to hear that Act! is helping you manage your high-volume telephone and scheduling outreach. We are sorry to hear that you've experienced slow upload times. We recently released an update focusing on speed improvements and hope you see the improvements right away. If you continue to experience issues, please visit https://www.act.com/resources/contact/ or give us a call at 866-873-2006 to see how we can provide some assistance.

See how Act! improved

Admin A.

Accounting Manager

Small-Business (50 or fewer emp.)

6/19/2025

"the experience has been outstanding"

4/5

What do you like best about Act!?

incredibly intuitive and reliable platform that has significantly improved the way we manage customer relationships and internal processes Review collected by and hosted on G2.com.

What do you dislike about Act!?

One area for improvement is the user interface, which could benefit from a more modern look and feel Review collected by and hosted on G2.com.

What problems is Act! solving and how is that benefiting you?

The contact management features are robust, and the ability to track interactions, schedule follow-ups, and customize data fields has made our team more organized and efficient. One of the things we value most is how easy it is to tailor ACT! to our specific needs—whether through templates, reports, or integrations. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Thank you so much for your review and for letting us know that Act! has helped streamline your customer relationship management and internal processes. We're especially glad to hear that its flexibility and contact management features are making your team more efficient.

We also appreciate your feedback on the user interface. We're excited to let you know that our cloud-based solution, Act! Advantage includes a refreshed UI to enhance usability and visual appeal, and more enhancements are on the way as we continue to evolve the platform based on user feedback like yours.

Reiner M.

Owner

Small-Business (50 or fewer emp.)

3/26/2025

"Act provides all the tools to manage my contacts and deal flow"

4.5/5

What do you like best about Act!?

It seamlessly and easily tracks all my activity with clients, referral sources, and lenders. Review collected by and hosted on G2.com.

What do you dislike about Act!?

The one feature wish it had the ability to tie a company to a group instead of just a contact. For example, I work with a wide variety of alternative lenders that provide different kinds of commercial financing. I differentiate the lenders by placing contacts that work for that lender in appropriate groups for the lending programs they provide, i.e., "Commercial Real estate Lenders that Lend to Bars & Restaurants". If the contact for that lender leaves that lending company, I would still like to maintain the company name in that group as a lender that provides that specific type of financing. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Hi Reiner! It's great to hear that Act! is helping you track your clients and contacts! I have forwarded your feature request to our dev team. We really appreciate your feedback. Thank you!