--- title: Act! Reviews meta_title: 'Act! Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 515 reviews by the users' company size, role or industry to find out how Act! works for a business like yours. aggregate_rating: rating_value: 3.9 review_count: 515 scale: '5' date_modified: '2026-07-19' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Act! Reviews **Vendor:** Act! **Category:** [CRM Software](https://www.g2.com/categories/crm) **Average Rating:** 3.9/5.0 **Total Reviews:** 515 ## About Act! Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results. Act! Advantage includes AI-History Summary, Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Payments, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you. For 38 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses. ## Act! Pros & Cons **What users like:** - Users appreciate the **ease of use** of Act!, enjoying its user-friendly interface and streamlined access to data. (33 reviews) - Users value the **flexibility and customizability** of Act!, enhancing their customer management and marketing efforts. (21 reviews) - Users value the **improved customer support** of Act!, appreciating fast response times and helpful assistance. (18 reviews) - Users value the **comprehensive contact management system** in Act!, enhancing productivity and accessibility of client data. (15 reviews) - Users appreciate the **intuitive organization** of Act!, effectively maximizing their daily and weekly scheduling for productivity. (14 reviews) - Users appreciate the **user-friendly interface** of Act!, making navigation and team adoption quick and efficient. (12 reviews) - Users love the **extensive automation features** of Act!, enhancing marketing efforts and streamlining contact management. (10 reviews) - Intuitive (10 reviews) - Easy Customization (9 reviews) - Easy Setup (9 reviews) **What users dislike:** - Users are frustrated by the **lack of essential features** and burdensome update requirements of Act!, impacting usability and satisfaction. (14 reviews) - Users find **integration issues** problematic, highlighting the need for smoother connections with other essential tools. (13 reviews) - Users find the **learning curve steep** due to Act!'s outdated interface and complex feature navigation. (11 reviews) - Users find Act! to be **not user-friendly** , citing its outdated interface and challenging setup processes as major drawbacks. (9 reviews) - Users find Act! to have a **not intuitive interface** , which complicates navigation and makes it less user-friendly. (6 reviews) - Poor Customer Support (6 reviews) - Bugs (5 reviews) - Users report persistent **email issues** with Act! that hinder functionality and complicate support interactions. (5 reviews) - High Complexity (5 reviews) - Limited Features (5 reviews) ## Act! Reviews ### 1. I.T. Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Gabe C. | Information Technology Manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2017 **What do you like best about Act!?** Easy to understand and use GUI interface. It's been around for YEARS and is the original CRM software IMO and is priced well. **What do you dislike about Act!?** There are no Cons to speak of that I can see. **Recommendations to others considering Act!:** ACT is a fantastic choice that offers MANY features of competitive software that costs much more. **What problems is Act! solving and how is that benefiting you?** The sales team is able to effectively communicate where customer interaction is at during a sales process that requires multiple people to interact. ### 2. ACT enables me to sell more yachts **Rating:** 5.0/5.0 stars **Reviewed by:** Edward C. | Sales Rep for Hampton pilothouse and Endurance LRC motor yachts & Yacht Broker, Maritime, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2017 **What do you like best about Act!?** I never miss an opportunity to stay in touch with a client or prospective customer. ACT enables me to be more effective by keeping notes handy and available re the name of a spouse, birthdays, etc. **What do you dislike about Act!?** Periodically, I've had difficulties with interaction between the program and Microsoft. **Recommendations to others considering Act!:** I would recommend ACT to any salesperson or sales organization looking to manage contacts more efficiently and increase sales & revenues. **What problems is Act! solving and how is that benefiting you?** ACT enables one to overcome the problems associated with contact management ### 3. ACT! user for 12 years **Rating:** 5.0/5.0 stars **Reviewed by:** Stewart M. | Group Leader, Utilities, Enterprise (> 1000 emp.) **Reviewed Date:** August 18, 2017 **What do you like best about Act!?** interacts with other software well; all contacts in one place; synchronizes with my Galaxy S7 (and previous versions) **What do you dislike about Act!?** sync not in budget packages; needs to be included in all options; i have to purchase and use a third party solution (with some problems in the past) **Recommendations to others considering Act!:** live in it - its not an add on for extra functions do it full time **What problems is Act! solving and how is that benefiting you?** keeping me on track with to do and reminder for repeat business ### 4. Using ACT! is helpful **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2017 **What do you like best about Act!?** I like the ability to organize all of our customers by different data fields. Being able to create groups and separate different kinds of customers is very important where I work. For example, I am currently putting thousands of different business cards into ACT! so that my company can send out different email blasts to different groups of people. It really helps keep me and my coworkers organized! **What do you dislike about Act!?** Referring back to the business cards, I wish ACT! was compatible with a business card scanner program, that way I wouldn't have to type every single card in... That takes a lot of time. My company has a card scanner, but we would rather use the scanner if it was able to be linked to ACT! directly so we didn't have another program full of information to deal with. **Recommendations to others considering Act!:** I would recommend you learn to use ATC! before you dive in. It's a great program, but for new users, it can be a bit complicated. Also, make sure you have a need for ACT! and that it will be worth the investment. It has A LOT of functions, but if you are only going to need to use a few small ones, I would say to definitely think about it. Personally, I think ACT! is worth it and you get your money out of it. **What problems is Act! solving and how is that benefiting you?** We are solving our organizational and time-management problem (aside from the card scanner issue) because with ACT!, everything is in one place and everyone who works here can access the information at any time, which saves time and helps keep everyone organized and on track. I know ACT! has a lot more features, but this, by far, has been most helpful for us. ### 5. Minor Changes can provide 10/10 experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2017 **What do you like best about Act!?** tech support team (Some of the tech support members are very knowledgeable) I like the short wait time to get connected to a live person, unlike previous years. Also fast and easily automated ivr menue. **What do you dislike about Act!?** I dislike the tech support members that are not very knowledgeable which can take hours to resolve software issues due to act system glitches **Recommendations to others considering Act!:** making sure some of the support team are well trained and fully informed on act tech issues **What problems is Act! solving and how is that benefiting you?** Customer management and scheduling followups **Official Response from Gary Woodhouse:** > Hi There. Thanks for taking the time to review our services. If you have an interaction with support that you're not completely satisfied with, then please let us know though the survey that is sent out after your ticket is closed. We value this feedback very much, and use the results of the surveys to identify areas of improvement for our technicians and support services. ### 6. The core structure of my business **Rating:** 4.5/5.0 stars **Reviewed by:** Kent S. | Owner, Nanotechnology, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2017 **What do you like best about Act!?** Import and Export to excel so that I can interface with other crms **What do you dislike about Act!?** Synchronization difficulty without a static IP **Recommendations to others considering Act!:** They continue to be a reliable resource through many ownership changes **What problems is Act! solving and how is that benefiting you?** Tracking customer activity and then using as a basis for emails ### 7. Act! Makes our business flourish **Rating:** 5.0/5.0 stars **Reviewed by:** Tina C. | Director of Sales and Operations, Health, Wellness and Fitness, Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2015 **What do you like best about Act!?** The ability to customize and really make this a system specifically for our use. We have used other CRM's in the past...and come straight back to act! as it is the only product we have found that can accommodate our needs. **What do you dislike about Act!?** When building additional contacts within a company, it often times comes up with "you are creating a duplicate record". This causes confusion but with training can be worked around. We would love the ability to access multiple databases at the same time as well. **Recommendations to others considering Act!:** Ease of use makes this a highly recommended product. It has great integration. **What problems is Act! solving and how is that benefiting you?** We have several databases within act!. Our sales division, staffing division, and marketing divisions all utilize specific databases within the system. We have managed to integrate act! with our website, specifically dealing with our staffing side, which in turn has saved us over 800 man hours annually. ### 8. Act review **Rating:** 2.5/5.0 stars **Reviewed by:** Opeyemi G. | PRESIDENT, Insurance, Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2017 **What do you like best about Act!?** Nothing much as of now, it is too complicated and having much trouble. **What do you dislike about Act!?** Everything for now, customer support, technical support **Recommendations to others considering Act!:** It okay until you have a problem **What problems is Act! solving and how is that benefiting you?** It suppose to help me, but its creating a problem for me instead. I spend too much time on the phone with people who don't know the root of the problem and are just trying generic solution and they are not working for me. I'm considering another CRM ### 9. Act has been a great tool to help me to stay on top of things **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2017 **What do you like best about Act!?** I have all my contacts in one place and it is great for followups **What do you dislike about Act!?** I wished it integrated better with Outlook **What problems is Act! solving and how is that benefiting you?** keeps me on track with all our customers and vendors ### 10. I have been using Act! for decades and it is excellent for my purposes **Rating:** 5.0/5.0 stars **Reviewed by:** Les K. | COO, Wholesale, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2017 **What do you like best about Act!?** Ease of use, flexibility and suitability. Act! is versatile and does everything that I need. **What do you dislike about Act!?** This is not an Act! issue, but every time there is a Windows update, I have to restart the SQL program **Recommendations to others considering Act!:** I have no hesitation in recommending Act!. **What problems is Act! solving and how is that benefiting you?** Tracks all our communications with customers, vendors, consultants etc. Allows us to verify which personnel are in contact with each Act! client. Plan visits, calls, emails etc. Great to review past communications. ### 11. Versatile **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Environmental Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2018 **What do you like best about Act!?** You can customize the platform for your needs. **What do you dislike about Act!?** It needs to be simplified amd more user friendly for the basic or starting user. **What problems is Act! solving and how is that benefiting you?** Able to track work done, customer contacts, and create quotes. ### 12. Act-ok but unreliable **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2018 **What do you like best about Act!?** Allows you to keep track of customer interactions **What do you dislike about Act!?** Frequently crashes/very buggy can go down at times **What problems is Act! solving and how is that benefiting you?** Reaching out to the same customers. Helps you manage interactions. **Official Response from Jonathan Taylor:** > Hi there, We're reaching out to customers who've experienced issues in the past, and seeing how we can help them get the best out of Act! If you're still experiencing issues, I'd love to help. Feel free to drop me an email at community@swiftpage.com and I'll see what I can do! Thanks! Jon, Act! Social Media Team ### 13. ACT review **Rating:** 2.0/5.0 stars **Reviewed by:** charles b. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2017 **What do you like best about Act!?** lots of space for different types of data. **What do you dislike about Act!?** the time it takes to install and work properly. **Recommendations to others considering Act!:** prepare to spend time installing. **What problems is Act! solving and how is that benefiting you?** access to info. time **Official Response from Jonathan Taylor:** > Hi Charles, We've made quite a few changes to Act! since your review, and I was wondering if there's anyway that we can help you get more out of using Act! I'd love to help, if you've got any outstanding issues or questions, please drop me an email at community@swiftpage.com. Thanks for your time! Jon, Act! Social Media Team ### 14. US Tech Force - ACT Review **Rating:** 4.5/5.0 stars **Reviewed by:** Denise B. | North East WI Area Manager, Staffing and Recruiting, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2017 **What do you like best about Act!?** the product is user friendly, cloud provides access anywhere, great customer service **What do you dislike about Act!?** Free E-marketing with unlimited emails, more training **What problems is Act! solving and how is that benefiting you?** Tracking and following up with clients. ### 15. We like the program but have many issues trying to get it to sync with Outlook. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2017 **What do you like best about Act!?** Ease of use in regards to CRM is a plus. Having it cloud based is also a plus. **What do you dislike about Act!?** After almost a year to trying, we still haven't been able to get the program to Sync with Outlook. Because of that, we have resorted to using the program strictly as a client database. Not what we had anticipated when we decided to use ACT Premium. **Recommendations to others considering Act!:** If you looking for this to Sync with Outlook, beware! It has been an ongoing issue. **What problems is Act! solving and how is that benefiting you?** Not at the moment. If we could get the syncing to work, it would be a great benefit to the sales staff for keeping meetings and correspondence organized. ### 16. Act review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2017 **What do you like best about Act!?** Flexibility in creating custom fields. **What do you dislike about Act!?** Software does not keep up easily with Outlook **Recommendations to others considering Act!:** Partner closer with Microsoft so updates are easier to implement. Updates and syncing with Outlook are terrible. Makes the software appear to be antiquated. **What problems is Act! solving and how is that benefiting you?** Basic email communications. Understand who to call on. ### 17. Over 20 years experience with ACT **Rating:** 5.0/5.0 stars **Reviewed by:** Perry M. | Life Insurance Agent, Insurance, Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2016 **What do you like best about Act!?** Available on desktop and cloud. Easy to customize. Maintain a history on activities or fields you choose. Works well with Office (word/outlook). Easy to use on a basic level (intuitive), very complete on a complex level. Very Fast. Will handle large database with lots of users. Extensive lookup's for every field are easy. Activity series are easy to create. Creating and maintaining groups of records is easy. Import and export using excel is easy. Can link and attach other databases. **What do you dislike about Act!?** Company support options leave something to be desired. **Recommendations to others considering Act!:** Try it first, especially if you have a large database and need a solution that can be based locally and easy to customize. You can do it easy or hire a consultant if you want to go complex. **What problems is Act! solving and how is that benefiting you?** Multiple sales people with different territories work remote, changes internally with remote people work well. This program has increased our bottom line. If you feed it, it will feed you. ### 18. ACT- It's a bit glitchy **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) **Reviewed Date:** June 27, 2017 **What do you like best about Act!?** I like the ability to create specific lists of your contacts based on certain criteria. We have over 50,000 contacts and pulling up a list of people that meet very specific criteria is very efficient. **What do you dislike about Act!?** I don't like that it isn't very easy to customize on our own, and that we have to hire a 3rd party. Also, it tends to be glitchy. **What problems is Act! solving and how is that benefiting you?** We love the alarms, ability to sync with outlook, and the ability to email customers straight from act. **Official Response from Gary Woodhouse:** > Thanks for your honest feedback. If you're consistently running into any particular glitches, our support team would be happy to take a look and help you get them resolved. We publish program updates very regularly, and fixes for customer reported issues are a large part of this. As a subscription customer, you receive all of these updates and any additional help you need to keep things running smoothly. When it comes to customising Act! and designing custom layouts for your workflow, this can be done yourself. We have lots of documentation to help you do this, however we often recommend you work with an Act! Certified Consultant to set up Act! and implement initial customisations. Their experience and knowledge of best practices for many different industry types can help you save valuable time and improve your customer data quality. ### 19. Excellent Product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2017 **What do you like best about Act!?** The simplicity and ease of use plus the great customer service and back up **What do you dislike about Act!?** Nothing at all the product is well priced and the customer service is excellent **Recommendations to others considering Act!:** Use ur to save time and never miss an opportuniy **What problems is Act! solving and how is that benefiting you?** Saves a lot of time. Biggest benefit is time saving and control all in one place ### 20. ACT is simple yet complex enough to keep all information at my fingertips. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2017 **What do you like best about Act!?** The open format allows me to put in the information that I want and need. Synchronizing to Outlook gives me access to contact on my phone immediately. **What do you dislike about Act!?** Based on my needs, there is little to dislike. I used ACT starting in 2002-2004. I started using it again one year ago and wish I never left it, knowing how many contacts and information I left behind. **Recommendations to others considering Act!:** I have already recommended it to 10 different coworkers. **What problems is Act! solving and how is that benefiting you?** ACT allows me to keep track of the flow of conversations going, allowing me to not miss a step in the process. This provides greater trust, faster sales steps, and better sales results. I was #1 in the past and look to be #1 again in the future. ### 21. Easy to use, super effective for work **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Government Administration | Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2017 **What do you like best about Act!?** When I talk to my clients and look them up in the database it's easier to talk to them about what the situation is with them and it also assures them that we are taking care of them with notes. **What do you dislike about Act!?** It can be a little slow due to all the storage **What problems is Act! solving and how is that benefiting you?** Have an easier tie keeping track of clients and their information in case the hard copy is ever lost. Less hard copies needed in general because we can scan and upload the documents to the contact. ### 22. ACt program for contacts **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2017 **What do you like best about Act!?** Easy to sort and filter searches of contacts, several ways to categorize contacts **What do you dislike about Act!?** Very expensive and you only get a limited number of accounts to use. **What problems is Act! solving and how is that benefiting you?** consolidating all contacts into one place ### 23. Useful tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2017 **What do you like best about Act!?** I like it's functionality. It takes a while to get it set up and to learn it but it's worth it.. **What do you dislike about Act!?** The downsize is that it doesn't have a mass email option **Recommendations to others considering Act!:** It takes time to learn but it's worth it. Don't give up on it. Once you learn how to use it, it's value and your efficiency will go up. **What problems is Act! solving and how is that benefiting you?** I love that i can take notes, make notifications and email the appointments from there to the clients. Very useful. ### 24. ACT! has been a reliable, ever expanding contact management resource ove the last 25 plus years. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2017 **What do you like best about Act!?** The program is responsive and the ACT team's responsiveness and help is an additional key benefit! **What do you dislike about Act!?** I am truly not fond of taking surveys or giving endorsements. Since ACT has be an integral part of my success in business over the last 25+ years, this is one of the few surveys I have willingly responded to in the last five years. ACT may be a key part of your toolbox in the future if you give it a try! **Recommendations to others considering Act!:** ACT offers you the ability to configure and customize your contact management. It saves an enormous amount of "search" time, and is a effective tool to maximize efficiencies and minimize frustrations and wasted time. **What problems is Act! solving and how is that benefiting you?** ACT enables adding contacts to appropriate groups, an invaluable too, to use in conjunction with ACT's extensive search capabilities ### 25. Using ACT for piano studio **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2017 **What do you like best about Act!?** Detailed contact management for the purpose of keeping track of inquiries,, followed by appointments, then student information. Most communication is done by email with regular use of swiftpage email service. **What do you dislike about Act!?** Lack of easy cross platform access. Not easy to get contacts on phone and when traveling, there is no web access to our contact information. Cannot sync off site. Always have to write notes and manually input on office computer. **What problems is Act! solving and how is that benefiting you?** Use with swiftpage email is efficient enough. Email communication very important. ### 26. ACT Software review **Rating:** 3.0/5.0 stars **Reviewed by:** Demi B. | Marketing Communication Manager, Environmental Services, Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2017 **What do you like best about Act!?** The feasibility of keeping your contacts all in one place **What do you dislike about Act!?** It lacks in user-friendliness compared to Salesforce or other CRM software **Recommendations to others considering Act!:** N/A **What problems is Act! solving and how is that benefiting you?** Slow to load, customer service ### 27. MAKES MY JOB SO MUCH EASIER **Rating:** 4.5/5.0 stars **Reviewed by:** Russ F. | SALESMAN, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2017 **What do you like best about Act!?** I have a history of all my interaction with my contacts. I use it to keep track of my appointments. I use it to dial all my calls. **What do you dislike about Act!?** Not being able to transfer multiple history records at one time. **Recommendations to others considering Act!:** Helps you be more organized. Makes you job much easier. **What problems is Act! solving and how is that benefiting you?** Keeping records of all communications with contacts ### 28. Awesome! Best tool we every got. **Rating:** 5.0/5.0 stars **Reviewed by:** Greg R. | CEO-OWNER, Financial Services, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2017 **What do you like best about Act!?** The immediate organization of our records and the ability to stay on top of our business. **What do you dislike about Act!?** Nothing we have be active ACT! Clients since 2005! **Recommendations to others considering Act!:** Get the Free Trial you won't go back! **What problems is Act! solving and how is that benefiting you?** Collaboration with other people in the office has increased our abilities to respond to client needs and close more sales. ### 29. ACT is Different...In Many Good Ways **Rating:** 4.0/5.0 stars **Reviewed by:** Scott B. | Marketing Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2016 **What do you like best about Act!?** The best part of ACT as a CRM is that it is very customizable. Many platforms today are customizable, but will not let you lay out the user's screens the way ACT will. **What do you dislike about Act!?** Their cloud version. I have only test driven the cloud version and talked to consultants, so my knowledge is limited, but ACT in the cloud has limited functionality compared to running the software locally. And the cloud version seems buggy. **Recommendations to others considering Act!:** Compare carefully the desktop version and its functions vs. the cloud version. Also be aware that ACTS support can be challenging. I have had good and bad experiences with them. Even reading the ACT community help can be challenging because they have so many versions and updates over decades. **What problems is Act! solving and how is that benefiting you?** ACT works great for us as a CRM. Mainly we use it to simply manage contacts. It has pretty good report writing and I can export to excel and or access to get better reports and charts ### 30. Everything in One Place **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2017 **What do you like best about Act!?** Very easy to use and invaluable when travelling . **What do you dislike about Act!?** Cannot export a proper telephone list as we could with Swift marketing **What problems is Act! solving and how is that benefiting you?** Mail shots, Easy to control output and transfer contacts between colleagues if necessary ### 31. Act! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2017 **What do you like best about Act!?** While not the most advanced CRM on the market, I really appreciated the flexibility provided for building custom queries - it was fairly intuitive and easy to manipulate to drill down to the information desired. **What do you dislike about Act!?** Fairly outdated, bulky, old school system **Recommendations to others considering Act!:** Act is a great, basic nuts and bolts platform. We switched from Act to a more dynamic, "intuitive" CRM and the disappointing result was that the back end was not as user friendly as Act was, thus it was much more difficult to drill into data (without customer support) and create your own queries/saved searches. So for the do-it-yourself individual, Act is perfect. If you're looking for shiny bells and whistles and are fine with basic level information, perhaps another CRM would be better suited. Note - we used Act nearly 5 years ago, but I would expect the basic principles to carry forward with any updates that have been made. **What problems is Act! solving and how is that benefiting you?** Identifying lead sources, contact points and methods, and sales data. Act! gave my team the ability to sort our database by a variety of data points and save/share custom queries. ### 32. Very simple to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2017 **What do you like best about Act!?** ability to customize forms in a simple way **What do you dislike about Act!?** It needs a modern look, it looks outdated **What problems is Act! solving and how is that benefiting you?** Act is our only CRM and is used to track customer contact for all of our sales processes ### 33. Powerful & amazing database management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2017 **What do you like best about Act!?** Search criteria, grouping, templates, tech support is terrific. **What do you dislike about Act!?** Very complicated to customize reports; have to pay for a consultant; cost and aggravation. **What problems is Act! solving and how is that benefiting you?** STaying in touch with customers; building email and other mailing lists. ### 34. Best Database **Rating:** 5.0/5.0 stars **Reviewed by:** john r. | Realtor, CRS, GRI, ABR, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2017 **What do you like best about Act!?** The versatility of designing database to fit your business **What do you dislike about Act!?** I do not have any complaints about Act. Have been using for about 25 years **Recommendations to others considering Act!:** Ease of use. Ability to personalize databases **What problems is Act! solving and how is that benefiting you?** Real estate business marketing ### 35. You Get What you Pay For... **Rating:** 0.0/5.0 stars **Reviewed by:** Jordan B. | Solutions Engineer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2016 **What do you like best about Act!?** There is absolutely nothing that I would say I like "best" about this product. It is truly a terrible CRM system. With that being said it's not awful if you know the company* and/or name (and it's complete correct spelling) of a person that you'd like to look up their phone number or email address. If I had to pick the best thing though it would be the price because it's very cheap compared to other CRM products. You are absolutely getting what you're paying for in this case. **What do you dislike about Act!?** I don't even know where to begin. Let's start at the user level since I am also an administrator of this product. 1) Old Clunky UX -- The User Interface and experience is a jump back to the early 90's and Sage has not put any resources into updating it since then. Even if you make your own interfaces for some of the contact screens the system will attempt to wedge them into a frame that never quite fits the way you'd expect it. 2) Searching -- The search functionality of ACT! does not support wildcard searching or fuzzy searching. This means that if you don't know the full spelling exactly of something you'll never find it. Additionally, the search function(s) require that you select what field of the entity (contact, company, task, etc) that you'd like to search. Technically, there is a global search, but it's very slow and still doesn't have wild card functionality. 3) Integrations -- ACT! comes with the "ability" to sync with Outlook (emails, contacts, and calendars), but it rarely works. It may work for a few days and then go out of sync. The built-in calendar will often duplicate items for almost no reason whatsoever. Outlook will also run very poorly when the sync is enabled for tracking of emails and synchronization of calendar/task items. 4) Installations - Now we're getting into the administration of this production. The installation of Act! loves to force users to install SQL Server on their local machines when it isn't required (unless the installation will be functioning as the Act! Server). This is a huge pain when you now need to then uninstall SQL Server from that machine, which would have caused it to slow to a snails pace on a sales person's laptop. Technically, you do need the local instance for performing synchronizations if a user will be off network, but a cloud based solution would be a far better offering. Lastly, in the realm of installations, there is little to no support in performing silent installs or pushing out with group policy. 5) Archaic Administration - Although this is a SQL Server based application it rarely allows you to actually perform maintenance on the database and utilize the scheduled tasks available in the rdbms. Instead you need to use their built-in tools that are kludgy at best with very little insight on what they are actually doing. Additionally, the administration and security features leave a lot more to be desired. 6) Support - The support of this product is terrible. They outsource most of the support to their Partners rather than the company doing any on their own. This leads to working with people that are trained very poorly and there is very little communication between representatives. Very often will you get 3 different answers on how to fix a problem, and none of them will be correct until you call back for the fourth time. **Recommendations to others considering Act!:** I would never recommend others to use act unless they are in a VERY small company (no more than 10 users, which may still be a bit too many) and cannot afford a better CRM system. **What problems is Act! solving and how is that benefiting you?** The standard business problem of tracking clients & contacts, sales leads, and managing resources. We have only realized the benefit of this CRM system in giving us an inexpensive centralized place to store this information, but at the most basic level possible. ### 36. ACT database - TOPS **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2017 **What do you like best about Act!?** I have been an ACT user since ACT version 1.0; I would highly recommend to anyone wanting to better manage their day-to-day activity **What do you dislike about Act!?** Some pain during the transition to SwiftPage. **Recommendations to others considering Act!:** ACT is a tool; make it a habit to use it all the time! **What problems is Act! solving and how is that benefiting you?** ACT is on all day and I am serving my clients and connecting with prospects to provide our services. The benefit - happy clients! ### 37. ACT! makes life easier! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2017 **What do you like best about Act!?** I can capture contacts easier and it makes sending e-blasts so easy. It saves so much time with a few clicks. **What do you dislike about Act!?** I have not found anything I don't like so far. **Recommendations to others considering Act!:** Do it! This program is the best I have ever used and it has great support. **What problems is Act! solving and how is that benefiting you?** I am able to capture contacts and get information out to them on a timely basis. ### 38. ACT! CRM **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2016 **What do you like best about Act!?** We have the ability to store and pull the data we need and were able to customize some of the fields. **What do you dislike about Act!?** Functionality: we had a glitch in the system that caused us to need to import all of our contacts into a later version of the CRM manually. Also, we've had trouble when we've pulled groups in order to segment our email campaigns via SwiftPage because people who should not qualify to be in the group are pulled in anyway and there is no way to see this ahead of time. It has created confusion and increased our opt-out rate. Anesthetics: the system looks very out-dated. **Recommendations to others considering Act!:** Please consider using SalesForce or HubSpot, or another updated CRM and email marketing platform. This product is very outdated. **What problems is Act! solving and how is that benefiting you?** We are keeping track of contacts and their submitted contracts. ### 39. Living by Act! **Rating:** 5.0/5.0 stars **Reviewed by:** Michael K. | Act! Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2017 **What do you like best about Act!?** It allows me to manage not only my business life and scheduling but also my personal life **What do you dislike about Act!?** The lack of a great mobile app. If Act! had that, it would be the #1 CRM easily. **Recommendations to others considering Act!:** Get connected with an Act! Certified Consultant who can get you setup properly and customize it for your needs **What problems is Act! solving and how is that benefiting you?** The ability for Act! to manage one-to-many relationship through custom tables allows for many industries to utilize the product from support to insurance to recruitment ### 40. Easy to Use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2017 **What do you like best about Act!?** We use the calendar daily. The email integration is great for large groups of people. **What do you dislike about Act!?** The new mobile app doesn't integrate well. I'd prefer more customizable options/view preferences. **Recommendations to others considering Act!:** Being able to view my calendar and share it with coworkers makes the day run that much more smooth. **What problems is Act! solving and how is that benefiting you?** Quick lookup of contacts via DejaOffice allows me to email on the go. ### 41. Good Tool for Staying Organized **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Renewables & Environment | Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2017 **What do you like best about Act!?** Act! is a great database for keeping track of prospects. Each time I speak with a prospect, I enter all of their information along with a quick note to recap our conversation. This comes in handy when they call a year down the road and I can easily refresh my memory. **What do you dislike about Act!?** The software that we have is rather outdated. There is also no lead generation. All of the information that is in the database comes from our company inputting it. **What problems is Act! solving and how is that benefiting you?** I believe by using Act! it shows our prospects and customers that we care about them. It's nice for them to call in and not have to repeat their issues again. ### 42. ACT! Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2017 **What do you like best about Act!?** The ability to keep track of customers, make notes on accounts that are available to authorized users, keep track of contacts, networking associates, prospects and customers. **What do you dislike about Act!?** Not an excellent product for project management and is therefore a tough product to utilize for companies that are involved not only in the sales aspect but also the installations or project aspect. You would need another software. **Recommendations to others considering Act!:** ACT! Is for organizations that are looking specifically for a CRM tool. If you are looking for more than a tool to track customers and contacts extensively albeit, you may want to find a product that suits your needs more specifically. **What problems is Act! solving and how is that benefiting you?** ACT! Solves all issues surrounded by customer management and relationship management. It helps to show which clients are most active as well as those that are less active. This would indicate which customers you would want to spend more time on. ### 43. Over a decade and still going strong **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2017 **What do you like best about Act!?** I understand how it works and can build my own layout and content **What do you dislike about Act!?** I still have to type the information! Printing the diary is complicated **Recommendations to others considering Act!:** It does what it says in the blurb. Wouldn't be without it. **What problems is Act! solving and how is that benefiting you?** Deals with repetitive matters efficiently ### 44. Worked well, not bad price **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2017 **What do you like best about Act!?** The price was appealing, fairly easy to operate **What do you dislike about Act!?** Didn't like that it wasn't cloud based and that it only works on windows **What problems is Act! solving and how is that benefiting you?** We needed a CRM system for our mailshots. Act! dealt with this well. The templates were very easy to use. **Official Response from Gary Woodhouse:** > Hi There, We offer both on-premise and cloud versions of Act! Premium. Our cloud service is called Act! Premium Cloud, and allows you to securely keep your database in the cloud for online access wherever you are. Our sales team are available to give you more information about this and answer any questions you may have. ### 45. ACT is a great CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Civil Engineering | Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2017 **What do you like best about Act!?** I like the ease of use and the ability to customize ACT to my liking. It has many features that I like **What do you dislike about Act!?** I wish that more things like ZoomInfo would connect to ACT directly like it does with SalesForce. SalesForce seems to be the main product that everyone is connecting their products to and even though SalesForce isn't a great and easy to use CRM, they seem to be the main one that companies are using today as ACT seems to have lost it's top position to them. **Recommendations to others considering Act!:** Yes **What problems is Act! solving and how is that benefiting you?** I mainly use it to log my contacts and keep my to do's in one spot. ### 46. Act! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2017 **What do you like best about Act!?** Search facilities are very in depth and enable accurate reporting **What do you dislike about Act!?** Inability to integrate with a MAC would be very useful **Recommendations to others considering Act!:** Get the setup right from the start and you have a great piece of software. Making tweaks after its live can be awkward. **What problems is Act! solving and how is that benefiting you?** It enables us to maximise revenue by keeping track of customer activity and spending patterns. Have realised increased revenue through many of the features available ### 47. Use Act! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2017 **What do you like best about Act!?** everything , I rated 9 due to its technical hard troubleshooting , but thanks to ACT Support everything is likely to be fine **What do you dislike about Act!?** when i call you guys for support it takes ages **What problems is Act! solving and how is that benefiting you?** technical business ### 48. Act! Premium Review **Rating:** 4.5/5.0 stars **Reviewed by:** Frank P. | Senior Manager - Platform Sales, Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2017 **What do you like best about Act!?** I like the way the interface is set up. It is easy to organize all your respective data for each entry, and the product loads up fast! **What do you dislike about Act!?** By default, the program would start up when my computer started up, and I hate having programs autostart. But one quick setting change, and that was no longer an issue. **What problems is Act! solving and how is that benefiting you?** Organizing contacts and pertinent information that helps with follow-up calls and emails. ### 49. Account ex **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Events Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2017 **What do you like best about Act!?** ease of use keeps me organized and focused **What do you dislike about Act!?** customer service was an issue but they resolved it and its pretty good now **What problems is Act! solving and how is that benefiting you?** organization ### 50. ACT gets us by, we have a lot to learn **Rating:** 2.5/5.0 stars **Reviewed by:** Sarah S. | Marketing Coordinator, Business Supplies and Equipment, Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2016 **What do you like best about Act!?** We like that it works with our email marketing service. We also like the groups and importing/exporting solution. **What do you dislike about Act!?** There is a lot to these databases as they are very customizable. I wish we had a free training session with our purchase so we could learn how to use it. There are not many resources (YouTube, ectt.) online. Also, we have used ACT for several years and it is not always ready when OS update or make changes. We often have problems when Windows changes their version or one of us gets a newer computer. To remedy this, **Recommendations to others considering Act!:** It is a comparably inexpensive for the basic version - yet, there are many add-ons I am not yet familiar with which you may be able to get at an all inclusive price with another software. For what we do, it fits our needs. We have a meeting scheduled so we can find out how we can better use it and customize the database to our business needs. **What problems is Act! solving and how is that benefiting you?** We use this as a contact management system. We actually have a training scheduled for our next sales meeting ## Act! Discussions - [Will it integrate with my ERP?](https://www.g2.com/discussions/will-it-integrate-with-my-erp) - 1 comment, 1 upvote - [How do I hire an office assistant who is trained to use Act!, without having to train them?](https://www.g2.com/discussions/how-do-i-hire-an-office-assistant-who-is-trained-to-use-act-without-having-to-train-them) - 1 comment, 1 upvote - [Pay but no play](https://www.g2.com/discussions/33997-pay-but-no-play) - 1 comment, 1 upvote - [How should I get Pro to my mobile device?](https://www.g2.com/discussions/how-should-i-get-pro-to-my-mobile-device-7d03ea84-6ea4-471b-adcc-5dfbdbb1de17) - 2 comments, 1 upvote - [How should I get Pro to my mobile device?](https://www.g2.com/discussions/how-should-i-get-pro-to-my-mobile-device) - 1 comment, 1 upvote - [View Act! pricing details and edition comparison](https://www.g2.com/products/act/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-07-21+11%3A14%3A20+-0500&secure%5Bsession_id%5D=70672231-fc43-4756-85e8-94fb24a80095&secure%5Btoken%5D=1ea106ac336fceb5dd41f097157a9921e0858af04445d3d66aa6f3a259d4cd0c&format=llm_user) ## Act! Integrations - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Intuit QuickBooks](https://www.g2.com/products/intuit-quickbooks/reviews) - [MailerLite](https://www.g2.com/products/mailerlite/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [QuoteWerks](https://www.g2.com/products/quotewerks/reviews) - [Xero](https://www.g2.com/products/xero/reviews) ## Act! Features **Sales Force Automation** - Contact & Account Management - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Mobile & Social** - Mobile User Support **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Document & Content Mgmt. - Performance and Reliability - Output Document Generation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Generative AI** - AI Text Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Act! 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