Act! Reviews & Product Details

Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results. Act! Advantage includes AI-History Summary, Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Payments, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you. For 38 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses.

Seller

Act!

Discussions

Act! Community

Languages Supported

German, English, French

Solution Type

All-in-One

Overview by

Leslie Reynolds

Used by Digiscribe and 2 others

Beta

Pricing

Pricing provided by Act!.

Act! Advantage Standard

$30.00

1 user/mo

View More Pricing Information

Act! Integrations

(8)

Verified by Act!

Act! Reviews FAQs

Generated using AI

Last updated: Nov 01, 2026

What is Act!, and what problem is it built to solve?

Act! is a CRM and marketing automation solution designed to help businesses connect with their customers. It focuses on building customer relationships and serves small and medium-sized professional businesses at different stages.

What languages does Act! support?

Act! supports 3 languages: English, French, and German.

What company sizes and industries is Act! the best fit for?

Act! appears most aligned with small businesses, with mid-market organizations also represented. The industries most represented among positively rated users include:

Company size: Small businesses (50 or fewer employees), with mid-market organizations (51–1,000 employees) also represented.
Industries: Financial services, construction, real estate, marketing and advertising, and insurance.

How long does it take to implement Act! across a team?

Implementation can be quick for a straightforward setup, while more involved configuration may take weeks or months. The reported time to go live falls into several ranges:

Time to go live	Relative frequency
Under 1 day	Most frequently reported
Under 1 month	Also commonly reported
1–3 months	Reported for more involved implementations
3–6 months or longer	Less commonly reported

What customer support options does Act! provide, and how do users find the overall support experience?

Act! offers a mix of direct and self-service support, and the experience can be helpful, though consistency varies. Support includes phone, chat, and knowledge-base resources. Users describe patient, knowledgeable help with setup and troubleshooting, while also noting delays reaching support or difficulty communicating clearly with a representative.

What is the experience like for teams switching to Act! from another tool?

Act! has been chosen as an alternative to tools such as GoldMine and Maximizer, as well as marketing or CRM products including Constant Contact, Zoho, and Bigin. The change is often about having contact management, follow-ups, and marketing activity together, or finding a simpler, more customizable, or better-priced option. The core CRM experience can feel straightforward, though moving data—especially notes or customized records—may require extra work.

What tools and platforms does Act! integrate with, and how do these integrations help users get more value from the product?

Act! offers 8 integrations. Named connections include:

Email and marketing: Microsoft Outlook and Intuit Mailchimp Email Marketing.
Quoting: QuoteWerks.
Automation: Zapier.

These connections can help keep email interactions associated with contact records, support quoting workflows, and link Act! with other tools. The experience depends on the connection: users value the convenience of Outlook and QuoteWerks, while reporting that syncing or data transfers can sometimes take additional effort.

What features or capabilities could make Act! even more useful?

Act! could be more useful with a smoother day-to-day experience and stronger support for connected workflows. The recurring improvement requests include:

Modernize the interface and simplify navigation so common tasks, setup, and customization take fewer steps.
Make email and third-party integrations more reliable, especially syncing with Outlook and transferring data between systems.
Expand reporting and analytics with more flexible customization and clearer ways to view business data.
Improve data-management tools for imports, duplicate handling, and correcting mistakes.

G2 reviews are authentic and verified.

Here's how.

Verified User in Information Services

Small-Business (50 or fewer emp.)

4/20/2026

"Simple, User-Friendly, and Built to Scale"

4.5/5

What do you like best about Act!?

Simplicity and user friendly. Scalable for business growth. Review collected by and hosted on G2.com.

What do you dislike about Act!?

The only thing that is aggravating is not being able to cut and paste information into the fields. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

edit

Thank you for your loyalty to Act! across so many years and companies, that truly means a lot to us! We're glad it's helping you track customers right through the sales cycle. And, we appreciate your feedback about the cut-and-paste issue. We'll make sure that feedback reaches the right team.

Molly G.

Marketing Manager

Small-Business (50 or fewer emp.)

11/11/2025

"Complex Email Marketing Capabilities but Outdated Interface"

2/5

What do you like best about Act!?

I like the complexity of the email marketing routes that Act! allows me to create. This feature enables me to target the segments in my audience very accurately and facilitates sending emails based on user behavior. Additionally, the integration with Outlook is beneficial as it stores email conversations with my contacts in Act!, allowing me to easily track when and what I've communicated with them. Review collected by and hosted on G2.com.

What do you dislike about Act!?

I dislike the outdated and complex interface of Act!. It is reminiscent of software from the 1990s, which makes it less user-friendly and requires modernization for a more intuitive experience. Additionally, setting up Act! is challenging, adding to the difficulty of using the software effectively. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

edit

Thank you, Molly, for your feedback. We are happy to hear that Act! is helping you segment and target your customers via sophisticated email campaigns. We also appreciate your feedback on the user interface. We are excited about lots of UI and UX updates that are in the works and will be going live on an ongoing basis as we continually strive to improve our customers' user experience!

Verified User in Consulting

Small-Business (50 or fewer emp.)

1/20/2026

"ACT Sucks Working with Outlook"

0/5

What do you like best about Act!?

Nothing. We are stuck with you... for now. Review collected by and hosted on G2.com.

What do you dislike about Act!?

We have used ACT so long, we are reluctant to jump at this point to another CRM. Our endless problem for years is that ACT will not stay integrated with Outlook and it fails weekly. Outlook tosses ACT out for being too slow. It has been a nightmare. Thousands of contact data points lost because ACT does not warn us when it goes offline...We have reset it a thousand times and someone in India tells us every damn year that "they are working on it." Customer Support is clueless. Whatever. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

edit

We are sorry that you’re experiencing this problem. We understand it's frustrating and want to help. We hope you’ll give our Support team another try at 866-873-2006.

Mike K.

Direct of Business Development

Small-Business (50 or fewer emp.)

7/27/2025

"As Great as Ever"

5/5

What do you like best about Act!?

ACT for years has been my go-to client management and retention system. Years ago when I first started using ACT, it was incredibly solid as a way to manage a calendar, appointments, and the most simple of correspondence. This version offers features that I didn't know I needed and makes the experience of using ACT again - the best choice for me and my organization. From the initial conversation with the Sales team to the live onboarding session and support, once again ACT continues to exceed my expectations. Review collected by and hosted on G2.com.

What do you dislike about Act!?

There isn't anything I don't like about Act. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

edit

Thanks for letting us know how Act! has helped you manage and grow your business over the years, Mike. We are thrilled to know that Act!'s new front-office features bring meaningful value to your organization.

Tracy R.

Director of Operations

Marketing and Advertising

Small-Business (50 or fewer emp.)

Originally submitted 12/18/2020

"ACT as a CRM for marketing efforts"

3.5/5

What do you like best about Act!?

I have been using ACT for 21 years. It is a great program with tons of bells and whistles. We use ACT for our marketing team as well as for our own company marketing. We load databases into the ACT program to work with our marketing campaigns. Our team is able to create beautiful reports to send to clients. You have tons of features that you can use on the ACT program - depending on needs. ACT has alot of custom features that could be used for different services. Review collected by and hosted on G2.com.

What do you dislike about Act!?

ACT is continually upgrading their software and requiring companies to update or lose their support. The upgrade process is a strain on businesses who are satisfied with the product as is. ACT is also lacking in the latest and great features like build in phone as well as email integration with webmail. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

edit

Thank you for taking the time to share that Act! is making your workday a little easier, especially with managing your marketing campaigns and keeping track of your appointments and tasks. We love hearing from our customers, so thanks again for sharing - this made our day!

Verified User in Commercial Real Estate

Mid-Market (51-1000 emp.)

1/28/2026

"Flexible, Customizable Database for Contacts and Notes"

3.5/5

What do you like best about Act!?

It doesn't lock you into a structure. It can be easily customized to fit your industry and it has one database for me to keep my contacts and notations. It is also very cost effective. Review collected by and hosted on G2.com.

What do you dislike about Act!?

Requires more steps than I would like to get to accomplish my goal. It can be a bit out-dated and it does have a very limited AI platform. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

edit

We appreciate your review, letting us know that Act! manages all of your customer and networking information in one place, and you can easily customize it to your specific industry needs. And stay tuned for more exciting AI functionality coming soon!

Verified User in Construction

Small-Business (50 or fewer emp.)

4/2/2026

"Flexible Upgrade with a Very Good Search Facility"

4/5

What do you like best about Act!?

very good search facility & much more flexible than the on-premise version we had previously. Review collected by and hosted on G2.com.

What do you dislike about Act!?

you have to open or preview the history notes to see any in colour or bold etc. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

edit

Thank you for taking the time to leave this review. We appreciate it!

Sharon N.

Owner

Small-Business (50 or fewer emp.)

8/17/2025

"Too many changes"

3.5/5

What do you like best about Act!?

Act has always been a great database for keeping track of clients and prospects as well as scheduling meetings, calls and activities. It was easy to customize and very reliable. It was clean and easy to access the calendar check the daily calendar. Review collected by and hosted on G2.com.

What do you dislike about Act!?

Recent changes have made Act! unreliable and more difficult to use. Menus have been changed and procedures have become more complicated. The worst part is that it is unreliable. The monthly calendar often displays evening meetings on the next day’s schedule, forcing users to use a different view of the calendar to get accurate information. It worked the way it was, so why all the changes? Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

edit

Thank you for your review, Sharon. We appreciate your feedback and want to let you know that we are committed to bringing a modern, elegant, and user-friendly design to our applications to optimize performance and efficiencies for our customers. We are sorry to hear that you have experienced an issue with your calendar. What you describe sounds like an odd time zone defect, and we would love to hear more and work with you to resolve the issue. Please contact our Support team at https://www.act.com/resources/contact/ or give us a call at 866-873-2006 to see how we can provide some assistance.

Discount Siding Supply, LP (Kristina) K.

Office Manager

Small-Business (50 or fewer emp.)

10/8/2025

"My experience has always been positive."

5/5

What do you like best about Act!?

I love the fact that I can have all of my customer information and data in one location. They also have great customer service. Review collected by and hosted on G2.com.

What do you dislike about Act!?

I dislike that it has a lot of unneeded information that my company does not utilize so it can seem busy. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

edit

Thank you, Kristina for your review. It means a lot to us!

Ron M.

Managing Director

Small-Business (50 or fewer emp.)

12/11/2025

"Effortless to Use with an Intuitive Interface"

5/5

What do you like best about Act!?

easy interface. very easy to use. i like the search features Review collected by and hosted on G2.com.

What do you dislike about Act!?

sometimes it is buggy and freezes. difficult to add user fields Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

edit

Thanks for your review, Ron! We're continually releasing updates to address any bugs and improve our customers' experience and interface. If you continue to have issues adding user fields, please visit https://www.act.com/resources/contact/ or give us a call at 866-873-2006 to see how we can provide some assistance.