--- title: Act! Reviews meta_title: 'Act! Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 515 reviews by the users' company size, role or industry to find out how Act! works for a business like yours. aggregate_rating: rating_value: 3.9 review_count: 515 scale: '5' date_modified: '2026-07-21' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Act! Reviews **Vendor:** Act! **Category:** [CRM Software](https://www.g2.com/categories/crm) **Average Rating:** 3.9/5.0 **Total Reviews:** 515 ## About Act! Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results. Act! Advantage includes AI-History Summary, Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Payments, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you. For 38 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses. ## Act! Pros & Cons **What users like:** - Users appreciate the **ease of use** of Act!, enjoying its user-friendly interface and streamlined access to data. (33 reviews) - Users value the **flexibility and customizability** of Act!, enhancing their customer management and marketing efforts. (21 reviews) - Users value the **improved customer support** of Act!, appreciating fast response times and helpful assistance. (18 reviews) - Users value the **comprehensive contact management system** in Act!, enhancing productivity and accessibility of client data. (15 reviews) - Users appreciate the **intuitive organization** of Act!, effectively maximizing their daily and weekly scheduling for productivity. (14 reviews) - Users appreciate the **user-friendly interface** of Act!, making navigation and team adoption quick and efficient. (12 reviews) - Users love the **extensive automation features** of Act!, enhancing marketing efforts and streamlining contact management. (10 reviews) - Intuitive (10 reviews) - Easy Customization (9 reviews) - Easy Setup (9 reviews) **What users dislike:** - Users are frustrated by the **lack of essential features** and burdensome update requirements of Act!, impacting usability and satisfaction. (14 reviews) - Users find **integration issues** problematic, highlighting the need for smoother connections with other essential tools. (13 reviews) - Users find the **learning curve steep** due to Act!'s outdated interface and complex feature navigation. (11 reviews) - Users find Act! to be **not user-friendly** , citing its outdated interface and challenging setup processes as major drawbacks. (9 reviews) - Users find Act! to have a **not intuitive interface** , which complicates navigation and makes it less user-friendly. (6 reviews) - Poor Customer Support (6 reviews) - Bugs (5 reviews) - Users report persistent **email issues** with Act! that hinder functionality and complicate support interactions. (5 reviews) - High Complexity (5 reviews) - Limited Features (5 reviews) ## Act! Reviews ### 1. Lifetime of Success with ACT **Rating:** 5.0/5.0 stars **Reviewed by:** Bruce R. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2019 **What do you like best about Act!?** Robust contact manager, ability to store virtually unlimited amounts of information, remote syncing and keeping my world together. **What do you dislike about Act!?** Getting my ACT data to my phone where I need my contacts and calendar. Also, the exporting wizard should never have been set to default to all. **Recommendations to others considering Act!:** It has made a huge difference in my professional life. **What problems is Act! solving and how is that benefiting you?** Keeping track of all tasks, including calls, meetings, etc. I have used ACT since 1990 and it has enabled me to handle a higher level of volume than my competitors with an increase in quality of response. ### 2. Great product that serves all my needs well **Rating:** 5.0/5.0 stars **Reviewed by:** Bill K. | Vice President, Global Accounts, Hospitality, Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2019 **What do you like best about Act!?** Easy to navigate for what I use it for. Keeps me organized. **What do you dislike about Act!?** Not much, really. Maybe the price is a bit high to stomach for an individual user such as me, but I know software is expensive to develop and support. **What problems is Act! solving and how is that benefiting you?** Act keeps me organized, so I can focus on selling. ### 3. Quick, Easy, straight to the point system **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Renewables & Environment | Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2019 **What do you like best about Act!?** ACT! Defiantly has a user friendly interface. Makes my day to day processes smooth. **What do you dislike about Act!?** To many features that are unusable. Hard to modify to the needs of ones company. **Recommendations to others considering Act!:** If you're looking for a basic customer contact system then this would probably be a good fit. ACT! has a lot of good, usable features that majority of companies need - more towards the sales industry. **What problems is Act! solving and how is that benefiting you?** Cross checking with our other systems to insure everyone is getting the appropriate applications as stated in their maintenance contract. ### 4. 20+ Years of AC T! **Rating:** 4.0/5.0 stars **Reviewed by:** Sam W. | Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2019 **What do you like best about Act!?** First, it's the CRM I first used and have for most of my sales and marketing career. It's familiar and has all the features I use. **What do you dislike about Act!?** I'm not a fan of subscription apps. That being said the fact that updates are already baked in is nice. The latest thing I don't like is that the mail marketing feature has been upgraded to the extent that it's out of my price range. I was using Swiftpage at $29,95/mo. and thought that was a little high. Bring the price down a little will you? **Recommendations to others considering Act!:** I researched many others options before upgrading to version 21 but nothing compared to ACT! for the money. I find it's the best value for my use. **What problems is Act! solving and how is that benefiting you?** I'm keeping track of my clients, prospects and vendors (address book) and staying in touch with Outlook link. I'm keeping track of deals and making follow up contacts so things don't fall through the cracks. ### 5. Not a bad CRM but better ones out there **Rating:** 3.0/5.0 stars **Reviewed by:** Magen S. | Client Services Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2019 **What do you like best about Act!?** I liked how customize-able Act! is and that it's fairly easy to do. It's not so advanced that you need loads of training to figure it out. It's easy to add to client information and make changes when necessary **What do you dislike about Act!?** I found it troublesome to search for contacts; they just never seemed to populate. Also, creating templates with our letterhead was a pain. If I was doing a mass mailing the template images would move down a little with each contact. There may have been ways around these issues but I just didn't have the time to research it. Also, because it was a software on our desktop, it seemed to slow things down with it's large file size. **Recommendations to others considering Act!:** I wasn't employed yet when Act! was first implemented so it was a little difficult being thrown into not knowing how it functions and having to figure it out on my own. I would recommend, if possible, to watch training videos. **What problems is Act! solving and how is that benefiting you?** It was our sole CRM. It was an quick and easy solution at the time. ### 6. Inexpensive, but half baked **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Act!?** Act has a simple easy to understand interface, and offers a one time purchase option, good for small businesses and startups. **What do you dislike about Act!?** The platform isn't overly stable. We lose connections to Outlook for email campaigns. Have also seen issues where contact edits don't stick. Last, the platform doesn't offer email receipts or campaign reporting. **What problems is Act! solving and how is that benefiting you?** Organizing and maintaining large contact lists. It's easier than excel spreadsheets, and is inexpensive/cost effective. ### 7. Transformative **Rating:** 5.0/5.0 stars **Reviewed by:** Melindi S. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2019 **What do you like best about Act!?** I can set up all my email campaigns at the start o the year and leave ACT! to it. It's like having another staff member who is better than me. **What do you dislike about Act!?** The inevitable set up niggles BUT the tech support team are so good it's never stressful. They speak human not tech and get stuff sorted. **Recommendations to others considering Act!:** Def do a remote training session with the tech people and also watch all the videos. It gets you doing stuff you didn't know you wanted to do. **What problems is Act! solving and how is that benefiting you?** It's saved me hours of stress in busy times because I've been able to set up all my campaigns in my quiet season. ### 8. Powerful database software **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2019 **What do you like best about Act!?** Very happy with the organization and user friendliness of the software. Ability to create custom queries for advanced searches is also very helpful. **What do you dislike about Act!?** Not thrilled with the lack of ease in creating custom searches **What problems is Act! solving and how is that benefiting you?** Tracking and maintain client database. Ability to easily see all the work we've done with specific clients (visits, emails, etc) ### 9. Very efficient, powerful and ease of use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Import and Export | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Act!?** The data layout and reports are well put together **What do you dislike about Act!?** Almost too many "bells and whistles". It can be a little overwhelming for the "simple-minded" **Recommendations to others considering Act!:** Don't install it until you confer with ACT! techs. You definitely want to make sure your ducks are lined up in a row. **What problems is Act! solving and how is that benefiting you?** Accessing customer data all from ONE source. A real time saver. ### 10. Desktop to Cloud **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2019 **What do you like best about Act!?** Marketing Automation is amazing and very easy to use. I highly recommend using it for your business. **What do you dislike about Act!?** Some features gone from Cloud Version, but easily figured out. **Recommendations to others considering Act!:** When we were looking for a different CRM we looked at the larger companies and just did not find them as easy to use than ACT. We have had ACT desktop for 5 years or so and I used it at my previous employer. With ACT it just seems to flow smoother and going from the desktop to the Cloud was easy. Of course, I had questions and the support is amazing and very friendly. **What problems is Act! solving and how is that benefiting you?** We have used ACT for 5-6 years now and we had the desktop version first and then went to the cloud version and we love it! The Marketing automation is great and easy to use. ### 11. Cost effective, customizable solution. **Rating:** 3.5/5.0 stars **Reviewed by:** Amy S. | Member Services Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2019 **What do you like best about Act!?** Overall, ACT! has met the needs we have when it comes to a database. We have had a few hick-ups but those have mostly been user errors. We really like that we have been able to customize the CRM to meet the needs of our non-profit. **What do you dislike about Act!?** We are thinking of using the e-marketing solution more but have not totally transitioned from CC. The ease of use / template building seems a little more user friendly on our current CC solution. We also thought that the integration with QB would be a little easier. We have not found that to be the case at this point. **Recommendations to others considering Act!:** Good value! **What problems is Act! solving and how is that benefiting you?** We are able to keep much better records with ACT!. We had been using Excel spreadsheets but our non-profit membership was just getting to big. This has helped us all to keep up to date with our member information and provide better service to our members. ### 12. As a full time Realtor, ACT has helped me keep up to date with my clients and prospects. **Rating:** 5.0/5.0 stars **Reviewed by:** Bonnie B. | Property Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2019 **What do you like best about Act!?** The fact that I was able to create my own letters and/or campaigns to send to my clients and prospects. Plus the fact that I knew exactly when to send things out using the calendar on a daily basis. I also liked the fact that the program was able to integrate all my e-mails to my contacts and that I am able to save any attachments in the contact's history. That way I didn't need to "search" in any other are of my computer files. **What do you dislike about Act!?** Although I don't use the on-line version that often, I find it doesn't really have everything thing available to me at the click of a key stroke. I am also finding it a little more confusing now that I'm using is as an Administrator to 2 of my associates. I can't seem to separate my contacts from my associates' when I create a lookup from the calendar. I'm also not so sure each associate does NOT see what the other has or what I have as "private". **Recommendations to others considering Act!:** I find ACT! easy to use and open to my needs. **What problems is Act! solving and how is that benefiting you?** The biggest benefit I see is that I can keep each email and attachment with each contact. Once I get to know how to work as an Administrator to my 2 associates, it will benefit all of us in keeping in contact with one another and knowing that they are keeping up with their work. ### 13. Long Time User **Rating:** 5.0/5.0 stars **Reviewed by:** David D. | CFO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2019 **What do you like best about Act!?** Activity Tracking and notes! Act! keeps track of all my jobs on the schedule and receivables so I don't miss anything. **What do you dislike about Act!?** E-mail interface is lacking. Should be able to work with other e-mail platforms such as Thunderbird. **What problems is Act! solving and how is that benefiting you?** We keep track of 30 year's worth of client data. Helps us stay on track. ### 14. User Friendly Program **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2019 **What do you like best about Act!?** User-friendly program, manageable database **What do you dislike about Act!?** Many glitches, customer service is not the best. **Recommendations to others considering Act!:** If you looking for a degree of customization of fields. This allows relevance for the type of data someone would need need to collect, store and utilize **What problems is Act! solving and how is that benefiting you?** It is easy to customize features/columns to my specific use. ### 15. I am an ACT! user more than 10 years **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2020 **What do you like best about Act!?** Flexible organization of all my contact history and ease of access Also, immediate and excellent tech support whenever I call **What do you dislike about Act!?** Difficult to customize layout of the screen I use most often **What problems is Act! solving and how is that benefiting you?** I can group and organize all my contacts regarding genealogy; notes; attachments. ### 16. Glorified Address Book **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2019 **What do you like best about Act!?** I enjoy having contact information and templates in once spot. Its helpful for sure, but I've worked with other software that does more. I would recommend Procore over ACT! **What do you dislike about Act!?** It seems to crash a lot, and I don't find it a critical software. **Recommendations to others considering Act!:** It's a good entry level software for construction companies. If you have more advanced needs, i would recommend something else. **What problems is Act! solving and how is that benefiting you?** It's nice having all the client information in one spot! I can just click on the client and write a proposal/submittal from there. ### 17. Changed my life **Rating:** 4.0/5.0 stars **Reviewed by:** Chris C. | Owner, Enterprise (> 1000 emp.) **Reviewed Date:** October 02, 2019 **What do you like best about Act!?** Ability to find contacts, and scheduling. Combining with Outlook **What do you dislike about Act!?** Speed is a problem. Miss DOS, it was lightening fast. **Recommendations to others considering Act!:** If contacts and scheduling our your needs ACT! is your solution. **What problems is Act! solving and how is that benefiting you?** Best way to track my schedule ### 18. Works well but can be tempremental at times **Rating:** 3.0/5.0 stars **Reviewed by:** Thomas N. | IT Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2019 **What do you like best about Act!?** The dashboard metrics are really powerful and we can drill out the data we are looking for. **What do you dislike about Act!?** For instance when you send a mass e-mail bigger than a certain file size the process sends 6 emails and stops. No error message or warning is given. Calling tech support only recommended that I move to one of their paid mass mailing products. **What problems is Act! solving and how is that benefiting you?** ACT is an invaluable part of our data collection and contact management. ### 19. ACT! Keeps our company organized. **Rating:** 4.5/5.0 stars **Reviewed by:** Kirk V. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2019 **What do you like best about Act!?** I like the power of keeping my contacts organized and in a single location. I also like the way ACT! integrates directly with Office 365 to manage my contacts. **What do you dislike about Act!?** The only item that I have found challenging is that my old calendar printout has changed to a new format. Just a preference thing. **Recommendations to others considering Act!:** We have been using this product for more than 15 years and have recommended to many other companies for contact management. **What problems is Act! solving and how is that benefiting you?** We are a small manufacturing company that has customers across many market segments. ACT! helps us keep current with all of our customers by prompting follow-up with them. ### 20. Excellent all round CRM application - Easily customisable for any industry **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2019 **What do you like best about Act!?** The ease of customisation The variety of installation options - On-premise; Self Hosted Web, Swiftpage hosted Web, Mobile Application Flexibility Ease Of Use **What do you dislike about Act!?** The built in quotation features are not sufficient and require the use of add on products Inability to globally update Contacts linked to Companies **Recommendations to others considering Act!:** Utilise the services of a trained Act! consultant to get the best ROI - DO NOT rely on an IT company and DO NOT rely on internal staff. The software MUST be configured to suit your business, your process, your services, your products. You may need the use of additional add-on software such as Seamless Opportunies to generate good quality Quotations and other documentation. **What problems is Act! solving and how is that benefiting you?** Act! will only offer a good ROI if it is customised to suit the business requirements and users are properly trained. When Act! is implemented correctly businesses will have a full audit trail of client interactions. Once a customer has seen how Act! should be configured and they have been trained properly they love it. ### 21. A Business Must Have - BEST CRM Tool On The Market **Rating:** 5.0/5.0 stars **Reviewed by:** Paulette M. | CFO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2019 **What do you like best about Act!?** ACT is a great data base to house all our customers information. At the touch of a button I can easily create a mailing list for current active customers. Act is a CRM must have!!! **What do you dislike about Act!?** You have to pay extra for customer support. For a small company like mine there are a lot of added features we don't necessarily need but because the amount of contacts we have is high we have to use the Pro version of ACT! **Recommendations to others considering Act!:** ACT! is always improving their product to offer the latest and greatest to their customers. **What problems is Act! solving and how is that benefiting you?** I don't have to give my employees access to my QuickBooks to access customer information, that is well worth every penny I pay for the program right there. You can utilize ACT as little or as much as you like, so if you don't need the marketing aspect you don't pay for it. Organizing customer information, making mailing lists and being able to search by field are key aspects of ACT! ### 22. Best CRM for my business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2019 **What do you like best about Act!?** The ability to customize the fields to fit my business. **What do you dislike about Act!?** The Mobile App needs a lot of work...would love to see it more like the desktop version. I'm not able to use in it's current state **Recommendations to others considering Act!:** Easiest CRM, allows you to customize to fit your business. **What problems is Act! solving and how is that benefiting you?** Keeping track of the history with my clients is a huge benefit. ### 23. Financial Advisor - Alberta **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2019 **What do you like best about Act!?** I was referred to ACT! from another advisor. Before I purchased the software I was given a good overview of the functionality and capabilities the program offered. That way I knew that it was going to meet my requirements before I had to purchase it. I also liked the fact that I could pay for the program rather than having to pay a monthly rental. It was Canadian friendly ie: Postal Code vs Zip Code. Easy to keep organized with Activity Series and daily To Dos! I love the Emarketing capabilities for sending out Newsletters, Monthly Tips and Birthday Wishes! **What do you dislike about Act!?** I ask another advisor in the office if there was any thing that they just liked and the comment was “No, I love the program!” In the history on what type of an activity it is I would like a drop-down menu to make the titles that I would prefer **What problems is Act! solving and how is that benefiting you?** Being able to know where I’m at in the sales cycle. ### 24. Master of My Day - Best Business Tool On the Market Today **Rating:** 5.0/5.0 stars **Reviewed by:** Brad S. | BUsiness Development Manager, U.S.A., Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2019 **What do you like best about Act!?** The ACT! program, while being a very comprehensive and powerful database, is the primary resource I use for scheduling and record keeping. The interface with OUTLOOK is seamless and saves time and effort in setting meetings, calls and appointments. I use it for documenting my interactions with clients and have used it for legal back-up since 1995. The program is simply the Master of My Day - I do what it tells me to do! **What do you dislike about Act!?** Formating the contact screen layout is a very involved, time consuming and complicated process. If it were more user friendly, the customizing of the programs personal utility for me would be easier and I would use it more effectively. The complexity is more cumbersome than it should be. **Recommendations to others considering Act!:** If you are seeking a very comprehensive time, contact, sales and record keeping software that also provides easily compatible database tools and interface - GO WITH ACT! - you won't be sorry you did! Best business tool I ever invested in where computer services and utility is concerned. **What problems is Act! solving and how is that benefiting you?** The business benefits that I reap from using the program have varied through the last twenty years I have used it. I have had several job descriptions over that period of time and the impact of the ACT! program has differed slightly between each one. Generally speaking, it is the time management aspect that I consistently benefit from. Other similar programs are not as easily applied to what I do. ### 25. ACT does as much or as little as I want **Rating:** 5.0/5.0 stars **Reviewed by:** Ann C. | Founder and CEO, Professional Training & Coaching, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2019 **What do you like best about Act!?** I can use ACT as a simple contact management tool, looking up basic info. Or I can utilize more and more features as I need/learn them. I am now a "power" user and look forward to adding even more handy tools like event management. I have the desktop version. **What do you dislike about Act!?** The online version did not "play well" with my Windows 7 PC and I was never able to access it online from laptop (also Windows 7) and phone (a Blackberry). **Recommendations to others considering Act!:** This product works well for new and power users. You can start with the basics and add to your knowledge as you get more comfortable. The online videos are great. I keep learning new ACT skills, and I've been using it since it first came out, many years ago. This version is the best ever, with all sorts of additional tools available for specialized markets. Mine is a non-profit event planning business, and I love how easy it is to keep track of members, donors, events and projects. **What problems is Act! solving and how is that benefiting you?** Capturing emails for each client, making notes on the fly while on the phone, scheduling follow-up. I love Groups! I look forward to using email marketing in the near future. ### 26. Very good sales tool **Rating:** 5.0/5.0 stars **Reviewed by:** Randy W. | President, Construction, Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2019 **What do you like best about Act!?** Great tool for keeping track of contacts and appointments as well as when to follow-up with clients. I never miss a appointment when I use ACT! **What do you dislike about Act!?** I really do not dislike anything about ACT! Maybe I dislike the fact that over the years, I have become dependent upon my ACT! **Recommendations to others considering Act!:** Great, easy to use product **What problems is Act! solving and how is that benefiting you?** I never have to worry about "when did I see this client last". I never have to worry about "when should I follow-up this Proposal?' ACT! makes my follow up times and following tasks so simple. ### 27. Time tested personal and small business CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Government Administration | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2019 **What do you like best about Act!?** Search capability of nearly all fields, integration with Outlook and Gmail, single place for organizing all sorts of contact and company data, accessible from Web, Windows and mobile. **What do you dislike about Act!?** The program is not without bugs, like all software but ACT has an excellent online knowledge-base and end user community who support each other and provide fixes for known issues. **Recommendations to others considering Act!:** Make sure your systems all meet system requirements including Operating System and MS Office versions. **What problems is Act! solving and how is that benefiting you?** CRM functions, mailing lists, keeping track of contact points with various contacts, clients and company records. Storage of important documents tied to either a contact or a company. ### 28. Act! serves the purpose for our needs. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Law Practice | Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2019 **What do you like best about Act!?** Contact management - tracking sales and marketing activities. **What do you dislike about Act!?** My Act! database doesn't always sync with outlook so I find myself having to manually add-in emails which is laborious and cumbersome. **Recommendations to others considering Act!:** One of the simplest CRM databases that I have ever used. **What problems is Act! solving and how is that benefiting you?** Ability to track my marketing efforts. ### 29. I use Act for over 15 years and are very happy **Rating:** 4.5/5.0 stars **Reviewed by:** Arnon S. | CEO, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2019 **What do you like best about Act!?** I like the simplicity of the system and the basic material that any sales person need to work with clients save his activity and the next follow up **What do you dislike about Act!?** it as too many option that I do not use **What problems is Act! solving and how is that benefiting you?** it run all my sales and follow up operation ### 30. Long time user for contact manager **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2019 **What do you like best about Act!?** I have been using Act! for almost 20 years. for my needs there is not a better contact manager. I often need to look up contacts on data other than Name or phone # . ACT! allows me e to search under any contact field and partial data. This is rather useful for me. Also the ability to easily export data to MS Word & Excel and easily change column header information is very useful for me **What do you dislike about Act!?** ACT! has a large learning curve. its complicated and SQL server is a resource hog on my computer **What problems is Act! solving and how is that benefiting you?** I work with about 3,000 contacts the ability to slice and dice look up contacts and customize fields is important to me ### 31. Not too bad but not responsive enough **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2019 **What do you like best about Act!?** The features and ability to add fields and customization **What do you dislike about Act!?** Not very responsive sometimes and search function is not great **What problems is Act! solving and how is that benefiting you?** Account details for clients ### 32. Manageable CRM system **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2019 **What do you like best about Act!?** Easy to use. Keeps my activities organized. Easy to find past contacts and review notes. **What do you dislike about Act!?** I have been using ACT for a very long time. The constant updates are not automatic and require an hour long call every time. Mobile app not easy to use. Better on the tablet than on the cell phone. **What problems is Act! solving and how is that benefiting you?** Easy to schedule reminders and follow up. Able to keep notes easy to find for past clients. ### 33. The very best and easy to use CRM program **Rating:** 5.0/5.0 stars **Reviewed by:** Bob P. | Principal, Enterprise (> 1000 emp.) **Reviewed Date:** January 29, 2019 **What do you like best about Act!?** I have used ACT since it began and it only improved. It is the easiest to use and can had customization for searches. I am not using version 20 and it is a real tool in developing business and creating relationships. Best CRM program. **What do you dislike about Act!?** The database configuration can be testy. **Recommendations to others considering Act!:** Good product that improves and doesn't change for the sake of change, making it easy to use. **What problems is Act! solving and how is that benefiting you?** It is a log of activity and helps me remember important information I can search and sort. ### 34. I've used ACT for 20+ years and appreciate the updates and contemporary linkages. **Rating:** 4.0/5.0 stars **Reviewed by:** Richard F. | Instructor, Financial Services, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2019 **What do you like best about Act!?** Good integration with popular email programs keeps client information up-to-date. **What do you dislike about Act!?** Better integration with Microsoft Office products **What problems is Act! solving and how is that benefiting you?** Keeping tabs on clients and prospects alike. Abeyancing To Do items works well. ### 35. Great for sales, not marketing or large organizations **Rating:** 2.5/5.0 stars **Reviewed by:** Mike M. | Digital Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2018 **What do you like best about Act!?** Act is simple to use. It has some features, like bulk updating of contacts for almost any field, that I took for granted. **What do you dislike about Act!?** Act is great for individual salesmen or small sales teams. It is not the greatest for large organizations, as the reporting data and automation is lackluster, and permissions are not as robust as in other solutions. **Recommendations to others considering Act!:** Act finally seems to have gotten it together with their latest 2 releases, but they still have a long way to go to catch up to other players if they want to be a solutions for larger organizations. Frankly, I'm not sure they will get there unless they completely ditch .ASP framework. **What problems is Act! solving and how is that benefiting you?** Act was adopted first by one salesmen in our company, but it quickly became property of the marketing department to implement an e-mail marketing strategy. ### 36. ACT - Great CRM Tool **Rating:** 2.5/5.0 stars **Reviewed by:** francois g. | sales manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2018 **What do you like best about Act!?** Act is a great Customer Relationship Management Tool where you can add all your active and prospect database. And you can look up easily any client profile you wish with all contact information and details you need. You can add some notes to each customer and then add some reminders or notes, very useful. **What do you dislike about Act!?** With Act software, you can't see payment details about each account and resolve past due invoices. It is hard to do customer orders resolutions with that. Also Act could be slow and you can just navigate from 1 to 1 account and can't treat multiple accounts at the same time. **Recommendations to others considering Act!:** I recommend Act is you want an easy and simple C.R.M software to ad d basic information like visits, last order, orders details and what items ordered per customers. For each client, you can add some details notes and details information. I don't recommend it if you need to do accounting or others purposes that basic CRM tasks and email and/or phone marketing or sales campaign. **What problems is Act! solving and how is that benefiting you?** Act is very useful to add details information for each account, you can see the main contact, his job profile , email address and phone number. You can do an easy email marketing campaigns with Act and do some follow ups. For each account, you can add date about last order, last visit and create any useful units you wish to organize properly your database. You can do different look up and select some specific clients. ### 37. Longtime user **Rating:** 4.5/5.0 stars **Reviewed by:** Rich G. | Sr. Tech. Sales Mgr. - Midwest Division, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2019 **What do you like best about Act!?** I've been using ACT! since the DOS days and have been very pleased with it from day one! I like that it easily interacts with my iPhone and is easy to track contacts and orders. In addition, the scheduling is essential tool. **What do you dislike about Act!?** each update to the program, the MG get bigger & bigger. **What problems is Act! solving and how is that benefiting you?** Problems solved are the ease of keeping everything updated in my ever so moving/evolving industry. ### 38. best CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Amber G. | Act! Certified Consultant, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2019 **What do you like best about Act!?** integrations with Zapier, the ability to send text messages straight from the computer **What do you dislike about Act!?** the bugs that are often present with new releases. **Recommendations to others considering Act!:** Hire a consultant to install and train. You will get more out of it. **What problems is Act! solving and how is that benefiting you?** the ability to get in touch with the right clients quickly. Such as sending a survey like this one to the correct people but not the wrong people ie ACC's. ### 39. Easy to add new program **Rating:** 5.0/5.0 stars **Reviewed by:** Richard S. | President, Renewables & Environment, Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2018 **What do you like best about Act!?** Makes my life easy to stay in touch with my customers. I have been using ACT since the 1980s over that time they are always making it better to stay current or better than other CRM systems. **What do you dislike about Act!?** If I have a complaint is that it takes longer to talk to their support department than I like! Now that being said once you talk to the support person they are very knowledgeable and professional and have always helped me with any of my questions. **What problems is Act! solving and how is that benefiting you?** With over 9000 contacts in my ACT data base the features of the system and the interfacing of Outlook help me stay current with all all my customers and the projects that i"m working on ! Standard form letters and emails out make my also help with customer management.. ### 40. Act has been a great solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2019 **What do you like best about Act!?** Act is very customizable. You can make it work exactly how it needs to for your business. **What do you dislike about Act!?** It sometimes overlaps data. Sometimes you can be in one record within the database and other data will be in there that is not accurate **What problems is Act! solving and how is that benefiting you?** ACT has made my job extremely easier. It allows for me to keep track of talks that need to be done, create reports for my company, and makes sure we have all of the info we need for customers ### 41. VERY SATISFIED ACT CLIENT **Rating:** 5.0/5.0 stars **Reviewed by:** Nancy H. | Professional Speaker, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2018 **What do you like best about Act!?** ALL my information about each client is in one easily accessed location. I can segment by industry, area of the country, past programs, budget, etc. And, I can send an e-newsletter to 3,000 quickly and efficiently. **What do you dislike about Act!?** I am honestly completely satisfied - and have been since the mid-90's when I first chose ACT! as my contact management program. **What problems is Act! solving and how is that benefiting you?** Being a professional speaker who has spoken throughout the U.S. and 17 foreign countries, I have A LOT of clients and A LOT of information about the needs of each. It is imperative that I answer their questions as imy seminars relate to their needs rather than a generic response. Having my client's complete record at my fingertips , even when I receive an unexpected phone call, allows me to help clients in a timely manner and show them that I genuinely care about them and their goals. ### 42. ACT is an amazing database **Rating:** 5.0/5.0 stars **Reviewed by:** Chuck R. | Executive Producer / Pastor, Non-Profit Organization Management, Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2018 **What do you like best about Act!?** It syncs all my contacts with my iPhone and reminders come up automatically 30 minutes in advance - Never miss an appointment! **What do you dislike about Act!?** It runs a little slow with selection contacts from a task list **Recommendations to others considering Act!:** It is the best way to schedule all your appointments and activeties and keep all of your contacts. It's like a roladex of the 21st century! I owe my business success to this tool! **What problems is Act! solving and how is that benefiting you?** Keeping track of clients and potentional clients and timing to call or reach out again. ### 43. 20 Year User **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2019 **What do you like best about Act!?** I love that each email, note and history or activity are attached to the actual contact's record. I can take detailed notes. **What do you dislike about Act!?** Sometimes its very slow to startup the program. **Recommendations to others considering Act!:** I very highly recommend this product. I have used it for 20 years and it has a wealth of excellent features. **What problems is Act! solving and how is that benefiting you?** Tracking sales, appointments and taking detailed notes. ### 44. Old School CRM Tool **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2019 **What do you like best about Act!?** Captures all of my client information - Contact, notes, address etc. **What do you dislike about Act!?** Not intuitive, difficult to navigate, crashes relatively often, will sometimes replace my notes with code for a short period of time. Lots of bugs. **What problems is Act! solving and how is that benefiting you?** Captures all of my client information - Contact, notes, address etc. ### 45. ACT Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2019 **What do you like best about Act!?** I am able to schedule on behalf of my employees and boss no matter where they are. They can see immediate changes as long as I sync throughout the day **What do you dislike about Act!?** The calendar times change every time you log on from the web. **Recommendations to others considering Act!:** When utilizing ACT, I Recommend cross-training the entire office. **What problems is Act! solving and how is that benefiting you?** To solve the time changes when logging onto the WEB, I type all date and time details ### 46. Remote Database **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2019 **What do you like best about Act!?** The technician was patient, knowledgeable and very easy to work with. **What do you dislike about Act!?** That I had to contact support for help - but it turned out GREAT! **What problems is Act! solving and how is that benefiting you?** Remote database access ### 47. Satified with ACT for over 15 years **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2019 **What do you like best about Act!?** Error free, responsive CRM. Meet all my needs **What do you dislike about Act!?** Integration to Google can be a bit cumbersome. **What problems is Act! solving and how is that benefiting you?** After solving the Google integration we enjoy cross plaform interoperability between thinkpads, Ipads and Iphones ### 48. ACT has a lot of flexibility so the company can design what they want from their active data base **Rating:** 5.0/5.0 stars **Reviewed by:** Michael F. | Executive Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2019 **What do you like best about Act!?** I have used ACT when it was available on the large floppy discs. ACT continues to evolve and still keep its user-friendly characteristics. I have put ACT into companies with a large number of users and I maintain it on our not-for-profit systems. It has enormous flexibility so a user can utilize the characteristics that fits the needs of that company or user. Michael V. Franchell Executive Director CBBIC.org **What do you dislike about Act!?** Some time I need larger fonts in certain blocks **What problems is Act! solving and how is that benefiting you?** Costomer communications ### 49. Real Estate Review **Rating:** 4.0/5.0 stars **Reviewed by:** Emily C. | Transaction Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 05, 2019 **What do you like best about Act!?** Easy to use, pretty basic, can customize with help of customer support. **What do you dislike about Act!?** Clunky, older looking, sometimes hard to navigate. **What problems is Act! solving and how is that benefiting you?** CRM and tracking prospecting information. ### 50. Holds thousands of pieces of information! **Rating:** 5.0/5.0 stars **Reviewed by:** Talya L. | Credit Card Specialist, Accounting, Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2018 **What do you like best about Act!?** I love the layout /coloring/ ease of use . I like that it allows me to use numerous queries and search methods to find tiny bits of information on my customers /clients. Its also customizable to your specific company needs. **What do you dislike about Act!?** I feel as if the platform could run faster if there were more updates to the program. I think it is built for smaller less complex companies but it has done us well so far and I look forward to its evolution. **What problems is Act! solving and how is that benefiting you?** Runs slower the larger the company. ## Act! Discussions - [Will it integrate with my ERP?](https://www.g2.com/discussions/will-it-integrate-with-my-erp) - 1 comment, 1 upvote - [How do I hire an office assistant who is trained to use Act!, without having to train them?](https://www.g2.com/discussions/how-do-i-hire-an-office-assistant-who-is-trained-to-use-act-without-having-to-train-them) - 1 comment, 1 upvote - [Pay but no play](https://www.g2.com/discussions/33997-pay-but-no-play) - 1 comment, 1 upvote - [How should I get Pro to my mobile device?](https://www.g2.com/discussions/how-should-i-get-pro-to-my-mobile-device-7d03ea84-6ea4-471b-adcc-5dfbdbb1de17) - 2 comments, 1 upvote - [How should I get Pro to my mobile device?](https://www.g2.com/discussions/how-should-i-get-pro-to-my-mobile-device) - 1 comment, 1 upvote - [View Act! pricing details and edition comparison](https://www.g2.com/products/act/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-22+08%3A21%3A38+-0500&secure%5Bsession_id%5D=c2a3aec6-8929-4c67-89a4-8e6e7124d92d&secure%5Btoken%5D=e356db3c70c9a241e36964b10c9c4876310d438ebc4229a8daf0e94067b11b1e&format=llm_user) ## Act! Integrations - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Intuit QuickBooks](https://www.g2.com/products/intuit-quickbooks/reviews) - [MailerLite](https://www.g2.com/products/mailerlite/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [QuoteWerks](https://www.g2.com/products/quotewerks/reviews) - [Xero](https://www.g2.com/products/xero/reviews) ## Act! Features **Sales Force Automation** - Contact & Account Management - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Mobile & Social** - Mobile User Support **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Document & Content Mgmt. - Performance and Reliability - Output Document Generation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Generative AI** - AI Text Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Act! 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