Act! Reviews & Product Details

Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results. Act! Advantage includes AI-History Summary, Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Payments, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you. For 38 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses.

Seller

Act!

Discussions

Act! Community

Languages Supported

German, English, French

Solution Type

All-in-One

Overview by

Leslie Reynolds

Used by Digiscribe and 2 others

Beta

Pricing

Pricing provided by Act!.

Act! Advantage Standard

$30.00

1 user/mo

View More Pricing Information

Act! Integrations

(8)

Verified by Act!

Act! Reviews FAQs

Generated using AI

Last updated: Nov 01, 2026

What is Act!, and what problem is it built to solve?

Act! is a CRM and marketing automation solution designed to help businesses connect with their customers. It focuses on building customer relationships and serves small and medium-sized professional businesses at different stages.

What languages does Act! support?

Act! supports 3 languages: English, French, and German.

What company sizes and industries is Act! the best fit for?

Act! appears most aligned with small businesses, with mid-market organizations also represented. The industries most represented among positively rated users include:

Company size: Small businesses (50 or fewer employees), with mid-market organizations (51–1,000 employees) also represented.
Industries: Financial services, construction, real estate, marketing and advertising, and insurance.

How long does it take to implement Act! across a team?

Implementation can be quick for a straightforward setup, while more involved configuration may take weeks or months. The reported time to go live falls into several ranges:

Time to go live	Relative frequency
Under 1 day	Most frequently reported
Under 1 month	Also commonly reported
1–3 months	Reported for more involved implementations
3–6 months or longer	Less commonly reported

What customer support options does Act! provide, and how do users find the overall support experience?

Act! offers a mix of direct and self-service support, and the experience can be helpful, though consistency varies. Support includes phone, chat, and knowledge-base resources. Users describe patient, knowledgeable help with setup and troubleshooting, while also noting delays reaching support or difficulty communicating clearly with a representative.

What is the experience like for teams switching to Act! from another tool?

Act! has been chosen as an alternative to tools such as GoldMine and Maximizer, as well as marketing or CRM products including Constant Contact, Zoho, and Bigin. The change is often about having contact management, follow-ups, and marketing activity together, or finding a simpler, more customizable, or better-priced option. The core CRM experience can feel straightforward, though moving data—especially notes or customized records—may require extra work.

What tools and platforms does Act! integrate with, and how do these integrations help users get more value from the product?

Act! offers 8 integrations. Named connections include:

Email and marketing: Microsoft Outlook and Intuit Mailchimp Email Marketing.
Quoting: QuoteWerks.
Automation: Zapier.

These connections can help keep email interactions associated with contact records, support quoting workflows, and link Act! with other tools. The experience depends on the connection: users value the convenience of Outlook and QuoteWerks, while reporting that syncing or data transfers can sometimes take additional effort.

What features or capabilities could make Act! even more useful?

Act! could be more useful with a smoother day-to-day experience and stronger support for connected workflows. The recurring improvement requests include:

Modernize the interface and simplify navigation so common tasks, setup, and customization take fewer steps.
Make email and third-party integrations more reliable, especially syncing with Outlook and transferring data between systems.
Expand reporting and analytics with more flexible customization and clearer ways to view business data.
Improve data-management tools for imports, duplicate handling, and correcting mistakes.

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Verified User in Financial Services

Small-Business (50 or fewer emp.)

1/28/2025

"Consistently good CRM"

4.5/5

What do you like best about Act!?

We have relied on Act for 25+ years for CRM. May not always be the easiest to use, but we find it reliable for daily use. Review collected by and hosted on G2.com.

What do you dislike about Act!?

Not always stable working with other applications (outlook, word). Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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We appreciate you taking the time to provide feedback. We're sorry to hear that you've experienced some instability between Act! and other applications. That is not the experience we want you to have. Please contact us https://www.act.com/resources/contact/ or call 866-873-2006 so we can get a few more details, and provide some possible solutions.

See how Act! improved

Sara S.

Executive Director

Small-Business (50 or fewer emp.)

9/7/2024

"Act!: A very helpful software for maintaining client relationships"

4.5/5

What do you like best about Act!?

My favorite part about ACT! Is that I can put detailed notes about client accounts and can even attach files to these notes. Review collected by and hosted on G2.com.

What do you dislike about Act!?

It is very user friendly. There is really nothing I don't like. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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We're thrilled to hear, Sara, that Act! is helping you manage your client accounts and details- and that you're leveraging Act!'s custom fields to stay organized! That's great to hear and we appreciate you taking the time to leave this review.

mark T.

director

Small-Business (50 or fewer emp.)

11/6/2024

"good experience"

3.5/5

What do you like best about Act!?

i can bestoke the sytem and very user friendly Review collected by and hosted on G2.com.

What do you dislike about Act!?

nothing its a great sytem no complaints at all apart from email sometimes does not attach Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

edit

Thank you, Mark, for your review. We are happy to hear that you are happy with Act! and find it user friendly!

Brian G.

Mid-Market (51-1000 emp.)

5/8/2024

"Easy to use and connect with customers"

4.5/5

What do you like best about Act!?

We have a team of 5 sales reps who all need to connect with our customers daily. It integrates easily with Quotewerks which we use to create quotes and orders for our customers. It is easy for each of our salespeople to check the history of customer communications, saving time and allowing us to operate much more efficiently. Review collected by and hosted on G2.com.

What do you dislike about Act!?

The Act Marketing Automation is a little bit clunky to use. It would be useful if Act provided a larger bank of template emails to use in marketing campaigns and ensures these are fully tested on all email clients - e.g., Gmail, Outlook, mobile, and desktop. When we tested some templates, they don't display well across all. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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We are happy to hear that Act! saving your team time and improving the efficiency of your operations, Brian. It's so great to hear from our customers and we really appreciate your review.

Allan L.

Owner

Small-Business (50 or fewer emp.)

10/9/2024

"Great CRM software!"

5/5

What do you like best about Act!?

Page layout is very simple to work with. Review collected by and hosted on G2.com.

What do you dislike about Act!?

Back button doesn't always work when tagging contacts Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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We appreciate you taking the time, Allan, to leave this review and let us know that Act! is helping your organize your business and it is simple to work with. Your feedback means a lot to us!

Verified User in Financial Services

Small-Business (50 or fewer emp.)

1/30/2025

"Great product and experience"

5/5

What do you like best about Act!?

Good contact tracking database. Use it all the time. Review collected by and hosted on G2.com.

What do you dislike about Act!?

n/a nothing to report. Its great and i dont have any complaints. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

edit

We really appreciate your review. Thanks for letting us know that Act! is helping you manage your contacts. We hope you'll reach out to us at 866-873-2006 or check out act.com as we'd love to share all of the other things that Act! can be doing for you!

Stephen B.

Director

Small-Business (50 or fewer emp.)

8/14/2024

"Reliable system - used for years"

5/5

What do you like best about Act!?

I like the configurability of ACT. We have used this product for over 15 years and tailored it to reflect the data we want to collect and use about our users, suppliers and other contacts. The customer support is really good. Review collected by and hosted on G2.com.

What do you dislike about Act!?

The set up can be a little clunky, including the set up. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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It's great to hear that you've customized Act! to work the way your business does, Stephen! Thank you for your review and for engaging with our Support team. We're here to help in any way we can!

Daniel P.

Small-Business (50 or fewer emp.)

2/25/2024

"Great ACT! Support from Nicholas in the UK!"

5/5

What do you like best about Act!?

I experienced some difficulties with Microsoft One Drive. (Who hasn't?) I sought support from Act! Nicolas in the UK was extremely helpful and resolved my problem immediately after connecting remotely with my computer. The man is a genius! Review collected by and hosted on G2.com.

What do you dislike about Act!?

The cost of upgrades for users who use only the most simple, basic features of Act! I began using the DOS version of Act! in 1990 when the product was basic. Act! should establish more modest prices for basic users like me. Please call me for product development advice; I am not expensive. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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We are happy to hear that our Support team was able to quickly resolve your issues, Daniel. They are keenly focused on providing timely and meaningful assistance and resolutions to our customers and we appreciate you taking the time to let us know their impact.

Verified User in Insurance

Small-Business (50 or fewer emp.)

5/10/2024

"One spot"

4.5/5

What do you like best about Act!?

I can store all of the needed information about clients in one spot. I can customize it to have the information I want where I want it. I can access the cloud version anywhere at any time. Review collected by and hosted on G2.com.

What do you dislike about Act!?

I have not found anything that is not helpful or needs to be improved at this time. Support is always helpful and answers my questions. One thing that I do not like is that I have to add to my subscription to have access to some of the features. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Thank you for letting us know that Act! is helping you stay organized and its customizability is letting you work the way you want to. We appreciate your feedback!

Clint H.

Producer/Director, Writer, Software Consultant

Small-Business (50 or fewer emp.)

11/22/2023

"Can't live without this program."

5/5

What do you like best about Act!?

Everything is in one place. Contact info, email & text communications. calendar/appointments. the program keeps me on schedule with all the information I need. If I need fields that are not in the program, I can add them, do surveys, automate grouping, etc. After using ACT! for more than 30 years, I can easily say, "I wouldn't want to work without this program." Review collected by and hosted on G2.com.

What do you dislike about Act!?

Like most software programs, there is a ramp-up period where you have to learn the program. Once that has been accomplished and the customizing skills have been established, it's easy to plan how you want to see or survey your data. Review collected by and hosted on G2.com.

What problems is Act! solving and how is that benefiting you?

Keeping details about clients/friends helps me stay on top of appointments and sending marketing info out to the appropriate potential client. I just implemented Nextiva, a phone service that integrates with ACT. I make calls through Nextiva from ACT. Very cool. A call comes in and the contact's info card pops-up on my PC. I can dismiss or create a history of the call. If the caller leaves me a voicemail, Nextiva translates the call to text. I can then save a copy of the information in the contact's history. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Thank you, Clint, for taking the time to leave this review and letting us know how so many of Act!'s features are directly improving how you do business! We'd love to learn more about your business! If you'd like to share your Act! Success Story, it's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you!

See how Act! improved