Act! Reviews & Product Details

Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results. Act! Advantage includes AI-History Summary, Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Payments, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you. For 38 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses.

Seller

Act!

Discussions

Act! Community

Languages Supported

German, English, French

Solution Type

All-in-One

Overview by

Leslie Reynolds

Used by Digiscribe and 2 others

Beta

Pricing

Pricing provided by Act!.

Act! Advantage Standard

$30.00

1 user/mo

View More Pricing Information

Act! Integrations

(8)

Verified by Act!

Act! Reviews FAQs

Generated using AI

Last updated: Nov 01, 2026

What is Act!, and what problem is it built to solve?

Act! is a CRM and marketing automation solution designed to help businesses connect with their customers. It focuses on building customer relationships and serves small and medium-sized professional businesses at different stages.

What languages does Act! support?

Act! supports 3 languages: English, French, and German.

What company sizes and industries is Act! the best fit for?

Act! appears most aligned with small businesses, with mid-market organizations also represented. The industries most represented among positively rated users include:

Company size: Small businesses (50 or fewer employees), with mid-market organizations (51–1,000 employees) also represented.
Industries: Financial services, construction, real estate, marketing and advertising, and insurance.

How long does it take to implement Act! across a team?

Implementation can be quick for a straightforward setup, while more involved configuration may take weeks or months. The reported time to go live falls into several ranges:

Time to go live	Relative frequency
Under 1 day	Most frequently reported
Under 1 month	Also commonly reported
1–3 months	Reported for more involved implementations
3–6 months or longer	Less commonly reported

What customer support options does Act! provide, and how do users find the overall support experience?

Act! offers a mix of direct and self-service support, and the experience can be helpful, though consistency varies. Support includes phone, chat, and knowledge-base resources. Users describe patient, knowledgeable help with setup and troubleshooting, while also noting delays reaching support or difficulty communicating clearly with a representative.

What is the experience like for teams switching to Act! from another tool?

Act! has been chosen as an alternative to tools such as GoldMine and Maximizer, as well as marketing or CRM products including Constant Contact, Zoho, and Bigin. The change is often about having contact management, follow-ups, and marketing activity together, or finding a simpler, more customizable, or better-priced option. The core CRM experience can feel straightforward, though moving data—especially notes or customized records—may require extra work.

What tools and platforms does Act! integrate with, and how do these integrations help users get more value from the product?

Act! offers 8 integrations. Named connections include:

Email and marketing: Microsoft Outlook and Intuit Mailchimp Email Marketing.
Quoting: QuoteWerks.
Automation: Zapier.

These connections can help keep email interactions associated with contact records, support quoting workflows, and link Act! with other tools. The experience depends on the connection: users value the convenience of Outlook and QuoteWerks, while reporting that syncing or data transfers can sometimes take additional effort.

What features or capabilities could make Act! even more useful?

Act! could be more useful with a smoother day-to-day experience and stronger support for connected workflows. The recurring improvement requests include:

Modernize the interface and simplify navigation so common tasks, setup, and customization take fewer steps.
Make email and third-party integrations more reliable, especially syncing with Outlook and transferring data between systems.
Expand reporting and analytics with more flexible customization and clearer ways to view business data.
Improve data-management tools for imports, duplicate handling, and correcting mistakes.

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Thomas N.

COO

Small-Business (50 or fewer emp.)

8/20/2024

"I have been using Act for over 20 years and love the customizable front end and the flexibility"

5/5

What do you like best about Act!?

I appreciate the customizable interface that allows me to incorporate custom fields and arrange them according to my preferences. Additionally, I am quite fond of the marketing automation tool, which I have yet to utilize to its maximum capacity. Review collected by and hosted on G2.com.

What do you dislike about Act!?

Over the past few years, I have identified several minor suggestions for improvement. Although some of these have been acknowledged and acted upon, others remain unaddressed. I would greatly appreciate the opportunity to engage directly with a technical expert who is willing to listen and comprehend how my recommendations could enhance the experience for all customers. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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We appreciate your feedback, Thomas, and invite you to please submit any feature and improvement requests you might have by visiting this URL. Thank you again for your feedback. It's great to hear that Act! is helping you manage your sales and communication efforts.

See how Act! improved

Nancy B.

Accounting administrator

Mid-Market (51-1000 emp.)

Originally submitted 10/23/2018

"I can't work without it"

3.5/5

What do you like best about Act!?

ease of use, customisable fields dropdowns layouts etc Review collected by and hosted on G2.com.

What do you dislike about Act!?

Many features that were available in previous versions are now gone, like, the timer, and the Act! Word Processor. Also, my employer will not allow me to integrate microsoft Word due to security reasons. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Thank you for being a longtime customer of Act!, Nancy - and for providing your review. It's great to hear that Act! is helping you with your order order tracking and we hope you'll give our Cloud solution another try!

lou l.

Office Admin

Small-Business (50 or fewer emp.)

8/19/2024

"Excellent Customer Service"

5/5

What do you like best about Act!?

After moving from app based Act! over to the cloud version, I had booked in a web call with Connor. Throughout the whole experience Connor couldn't have been more helpful. He took his time in explaining how each feature worked and explained how to get the most out of our plan. Connor also made sure I was aware of the online space with loads of helpful videos and information to refer back to, as well as sending a follow up email with information on how to book another call if needed. After speaking with Connor Act! couldn't be easier for us as a company to use. Review collected by and hosted on G2.com.

What do you dislike about Act!?

Nothing I dislike. The product does exactly what we need it to as a business and is something we will continue to use daily. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

edit

Aug 23, 2024

We're happy to hear that Connor helped you move to Act! Premium Cloud and that you're up and running with ease. We understand how important customer support is as it's a core fundamental to our overarching customer-centric focus and mission. Thank you for taking the time, Lou, to provide this feedback!

Elena F.

Call Center Manager/CRM Specialist

Mid-Market (51-1000 emp.)

1/27/2025

"I use ACT Weekly through Inbox Guru for Drip Marketing Campaigns for Marketing"

5/5

What do you like best about Act!?

Act has great products and easy to learn presentations and videos on the products offered. Review collected by and hosted on G2.com.

What do you dislike about Act!?

The product is a little pricey but worth the investment. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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It's great to hear, Elena, that Act! has simplified your marketing efforts and that you found the online self-serve resources helpful! We really appreciate your feedback. Thank you!

Verified User in Construction

Small-Business (50 or fewer emp.)

5/20/2025

"ACT software is very easy to use and navigate."

4/5

What do you like best about Act!?

Organizing my weekly schedule is one of the best parts of the software. Review collected by and hosted on G2.com.

What do you dislike about Act!?

Sometimes new updates take a session or two to get used to using. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Thank you for your review!

Eric S.

Sales, technical trainer

Small-Business (50 or fewer emp.)

1/16/2025

"I'm using Act since 2001"

4/5

What do you like best about Act!?

The interaction with Microsoft Word, Outlook, Excel, Google Maps, etc. Review collected by and hosted on G2.com.

What do you dislike about Act!?

The personal field that we can't remove. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

edit

Thank you, Eric, for letting us know that you're finding Act!'s integrations helpful and you're no longer reliant on Excel spreadsheets for managing your business! We appreciate the feedback.

Verified User in Banking

Mid-Market (51-1000 emp.)

3/6/2025

"ACT will help me organize my contacts"

5/5

What do you like best about Act!?

I enjoy that when I make a call on the mobile ACT app, it will automatically note the session. Review collected by and hosted on G2.com.

What do you dislike about Act!?

I wish it would integrate note taking similar to Otter AI. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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We're thrilled to hear that you're leveraging our new Act! Mobile App to manage your contacts and stay organized while on the go! Thank you for this great review!

Greg G.

Vice President

Small-Business (50 or fewer emp.)

1/2/2025

"I have been a continuous Act user since 1991."

3.5/5

What do you like best about Act!?

Act's automated email marketing feature is extremely valuable in terms of staying in touch with my prospects and clients. Review collected by and hosted on G2.com.

What do you dislike about Act!?

The India based customer support is not as good as the former US based customer support. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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It's great to hear from you, Greg! Thank you for this feedback.

Verified User in E-Learning

Mid-Market (51-1000 emp.)

6/3/2025

"great application"

4/5

What do you like best about Act!?

easy to use, and good for tracking information and users Review collected by and hosted on G2.com.

What do you dislike about Act!?

it has some errors and the plug ins dont work right Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

edit

Thank you for your review!

Angelina S.

Principal Consultant

Small-Business (50 or fewer emp.)

10/11/2024

"ACT helps us stay connected"

5/5

What do you like best about Act!?

I really love the Marketing Automation which allows me to quickly and easily send email campaigns to targeted audiences. Review collected by and hosted on G2.com.

What do you dislike about Act!?

There are no downsides to using ACT. The only improvement I would make is to have the Marketing Automation results automatically carry over to ACT in the history for the contacts. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Thank you, Angelina, for letting us know that Act! Marketing Automation has simplified and optimized your marketing campaigns. We'd love to learn more about how you're using it! If you're interested in sharing your Act! Story, please click the link below.

See how Act! improved