# Act-On vs Oracle Eloqua Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Oracle Eloqua excels in **audience segmentation** and complex nurturing flows, making it a strong choice for large-scale B2B operations. Users appreciate the platform's ability to respect regional data preferences, which is crucial for their marketing strategies.
- **Users say** that Act-On stands out for its **customization options** , particularly in the education sector. Reviewers highlight the ability to tailor ads based on detailed demographic information, which enhances their targeting efforts and improves engagement with potential clients.
- **According to verified reviews** , Act-On's **customer support** is frequently praised for being top-notch, with users noting the value of regular webinars and client success hours. This proactive approach to support helps users feel more confident in navigating the platform.
- **Reviewers mention** that Oracle Eloqua's **integration capabilities** are robust, with users finding the onboarding process easy to navigate. This is particularly beneficial for teams looking to streamline their marketing operations and ensure a smooth transition to the platform.
- **G2 reviewers highlight** that Act-On's **software updates** are frequent and responsive to user feedback, which helps address pain points effectively. This commitment to continuous improvement is a significant advantage for users who rely on the platform for their marketing needs.
- **Users report** that while Oracle Eloqua has strong features for **email marketing** , including high deliverability rates, it faces challenges in **ease of use** compared to Act-On. Many users find Act-On's interface more intuitive, which can lead to a smoother day-to-day experience.



---
## Frequently Asked Questions

### What is the difference between Oracle Eloqua vs Act-On?

Act-On stands out for higher reviewer satisfaction in ease of use, setup, and support, while Oracle Eloqua is favored for advanced segmentation and enterprise features.

| | [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) | [Act-On](https://www.g2.com/products/act-on/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 3.9/5 (626 reviews) | 4.1/5 (1071 reviews) |
| Largest Segment | Enterprise | Mid-Market |
| Ease of Setup score | 6.6 | 7.7 |
| Quality of Support score | 7.0 | 8.7 |
| Top Reviewer-Cited Strength | Advanced segmentation and automation | Ease of use and strong customer support |



### How do the pricing models of Oracle Eloqua and Act-On compare?

Act-On is considered the stronger value by reviewers, with a higher satisfaction score for price and cost-related dimensions.

- **Oracle Eloqua:** Reviewers frequently cite Oracle Eloqua as expensive, with several noting that its pricing is a barrier for small businesses and advanced features can add up in cost.
- **Act-On:** In recent reviews, Act-On is described as affordable and well-priced, with many reviewers highlighting its value for the features provided.
- **Switching reasons:** Reviewers mention switching to Act-On for better pricing and support, while Oracle Eloqua is sometimes left due to higher costs and complexity.



### What are the best alternatives to Oracle Eloqua and Act-On?

The top 3 alternatives to Oracle Eloqua and Act-On are Constant Contact Advanced Automation, HubSpot Marketing Hub, and ActiveCampaign.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) | 3.9/5 (626 reviews) | Enterprise | Expensive for small business, advanced features add cost | Advanced segmentation and automation |
| [Act-On](https://www.g2.com/products/act-on/reviews) | 4.1/5 (1071 reviews) | Mid-Market | Affordable, strong value for features | Ease of use and strong customer support |
| [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) | 4.4/5 (960 reviews) | Small-Business | — | Ease of use and campaign management |
| [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14917 reviews) | Small-Business | — | Comprehensive marketing automation and integrations |
| [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14780 reviews) | Small-Business | — | Automation and email marketing capabilities |



### Which Marketing Automation features should I prioritize when comparing Oracle Eloqua and Act-On?

Buyers should prioritize segmentation, ease of use, automation capabilities, integration options, and customer support when comparing Oracle Eloqua and Act-On.

- **Segmentation:** Oracle Eloqua is frequently cited for advanced segmentation (2 all-time mentions), while Act-On is praised for easy-to-use segmentation tools in recent reviews.
- **Ease of Use:** Act-On scores 8.0, Oracle Eloqua 7.2; 27 all-time mentions for Act-On's ease of use, 1 for Oracle Eloqua.
- **Automation Capabilities:** Oracle Eloqua has 3 all-time mentions for marketing automation and 2 for automation efficiency; Act-On has 14 all-time mentions for automation.
- **Integration Options:** Act-On has 15 all-time mentions for integrations, with specific praise for CRM and NetSuite connections; Oracle Eloqua is noted for integration capabilities in recent reviews.
- **Customer Support:** Act-On scores 8.7, Oracle Eloqua 7.0; Act-On has 18 all-time mentions for customer support, Oracle Eloqua 1.



### What are the pros and cons of Oracle Eloqua vs Act-On?

Oracle Eloqua's headline strength is advanced segmentation and automation, while Act-On excels in ease of use and customer support.

- **Oracle Eloqua strengths:** Advanced segmentation (2 all-time mentions), automation efficiency (2), feature variety (2), and robust campaign management.
- **Oracle Eloqua trade-offs:** Steep learning curve (3 all-time mentions), higher cost (2), limited customization (2), and a less intuitive interface (2).
- **Act-On strengths:** Ease of use (27 all-time mentions), customer support (18), email marketing (18), integrations (15), and automation (14).
- **Act-On trade-offs:** Missing features (14 all-time mentions), not intuitive for some users (10), occasional email issues (9), and a learning curve for advanced features (9).



### Is Oracle Eloqua or Act-On better for small businesses?

Act-On is the better fit for small businesses, with a stronger presence in the mid-market and more favorable small-business reviewer sentiment.

- **Oracle Eloqua:** Largest segment is Enterprise; reviewers note the platform is expensive and complex for small businesses.
- **Act-On:** Largest segment is Mid-Market; reviewers highlight affordability, ease of use, and suitability for smaller teams.



### Which Marketing Automation platform has better integrations?

Act-On is favored for integrations, with more reviewer-cited integration strengths and higher mention counts.

- **Oracle Eloqua:** Reviewers mention integration capabilities with internal systems and CRM, but without specific third-party tool counts above the publish floor.
- **Act-On:** NetSuite integration is cited in 7 reviews, and integrations are mentioned in 15 reviews, with frequent praise for CRM and Microsoft Dynamics connections.



### How do Oracle Eloqua and Act-On compare on customer support?

Act-On leads Oracle Eloqua in Quality of Support by a material margin, with scores of 8.7 versus 7.0.

- **Oracle Eloqua:** Reviewers describe support as inconsistent, with some noting slow response times and limited resources for customization.
- **Act-On:** Reviewers consistently praise Act-On's support, highlighting quick responses, helpful onboarding, and ongoing customer success initiatives.



### Which is easier to implement, Oracle Eloqua or Act-On?

Act-On is easier to implement than Oracle Eloqua, with a 1.1-point higher Ease of Setup score (7.7 vs 6.6).

- **Oracle Eloqua:** Reviewers frequently mention a steep learning curve and complex onboarding, especially for non-specialists.
- **Act-On:** Reviewers highlight straightforward setup, user-friendly onboarding, and helpful support during implementation.



### Which product has better Segmentation?

Both Oracle Eloqua and Act-On are highly rated for segmentation, with Oracle Eloqua noted for advanced segmentation and Act-On for ease of use in segmentation tools.

- **Oracle Eloqua:** Advanced segmentation is a top-cited feature (2 all-time mentions), with reviewers praising its granularity and targeting capabilities.
- **Act-On:** Segmentation is frequently praised in recent reviews for its ease of use and flexibility, with strong support for building targeted audiences.



| | Act-On | Oracle Eloqua | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 1,071 | 627 | 
| **Largest Market Segment** | Mid-Market (50.0% of reviews) | Enterprise (54.0% of reviews) | 
| **Entry Level Price** | Starting at $900.00 Per Month | $2,000/month  | 

---
## Top Pros & Cons

### Act-On

Pros:
- Ease of Use (25 reviews)
- Customer Support (17 reviews)

Cons:
- Missing Features (12 reviews)
- Learning Curve (8 reviews)

### Oracle Eloqua

Pros:
- Marketing Automation (3 reviews)
- Automation Efficiency (2 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

---
## Ratings Comparison
| Rating | Act-On | Oracle Eloqua | 
|---|---|---|
  | **Meets Requirements** | 8.2 (898 reviews) | 8.1 (509 reviews) | 
  | **Ease of Use** | 8.0 (905 reviews) | 7.2 (511 reviews) | 
  | **Ease of Setup** | 7.7 (514 reviews) | 6.6 (230 reviews) | 
  | **Ease of Admin** | 8.2 (519 reviews) | 7.3 (231 reviews) | 
  | **Quality of Support** | 8.7 (864 reviews) | 7.0 (469 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (499 reviews) | 7.5 (226 reviews) | 
  | **Product Direction (% positive)** | 8.1 (887 reviews) | 6.7 (493 reviews) | 

---
## Pricing

### Act-On

#### Entry-Level Pricing

Plan: Professional

Price: Starting at $900.00 Per Month

Description: Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required. 

Key Features:
- Automated engagement programs 
- Track website and landing page visitors 
- Score visitors, prospects and customers 

[Browse all 2 editions](https://www.g2.com/products/act-on/pricing)

#### Free Trial

No

### Oracle Eloqua

#### Entry-Level Pricing

Plan: Basic

Price: $2,000 /month 


[Browse all 3 editions](https://www.g2.com/products/oracle-eloqua/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.7/10 | 764 |
| **Oracle Eloqua** | 7.7/10 | 439 |

#### Email Marketing

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Building and Personalizing Emails** | 8.4 (709 reviews) ✓ Verified | 8.3 (388 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.8 (697 reviews) ✓ Verified | 8.7 (388 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.3 (692 reviews) ✓ Verified | 8.2 (376 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.5 (617 reviews) ✓ Verified | 8.5 (355 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Landing Pages and Forms** | 7.9 (642 reviews) ✓ Verified | 8.1 (226 reviews) ✓ Verified | 
| **Dynamic Content** | 7.8 (540 reviews) ✓ Verified | 7.8 (335 reviews) ✓ Verified | 
| **A/B Testing** | 7.9 (518 reviews) ✓ Verified | 7.4 (321 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.9 (603 reviews) ✓ Verified | 7.3 (333 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.8 (519 reviews) ✓ Verified | 7.3 (289 reviews) ✓ Verified | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Multivariate Testing** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 

#### Lead Management

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Marketing Lead Database** | 8.1 (580 reviews) ✓ Verified | 8.2 (212 reviews) ✓ Verified | 
| **Data Quality Management** | 8.0 (560 reviews) ✓ Verified | 7.7 (330 reviews) ✓ Verified | 
| **Segmentation** | 8.4 (626 reviews) ✓ Verified | 8.2 (351 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.2 (591 reviews) ✓ Verified | 8.0 (306 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.2 (575 reviews) ✓ Verified | 8.2 (329 reviews) ✓ Verified | 
| **Email Tracking** | 8.1 (572 reviews) ✓ Verified | 7.9 (309 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.0 (515 reviews) ✓ Verified | 7.9 (299 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.0 (535 reviews) ✓ Verified | 7.9 (314 reviews) ✓ Verified | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Social Marketing** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Search Marketing** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **Website Visitor Tracking** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Program Management** | 8.1 (507 reviews) ✓ Verified | 8.1 (322 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 7.9 (429 reviews) ✓ Verified | 8.0 (280 reviews) | 
| **Calendaring** | 7.4 (336 reviews) ✓ Verified | 7.1 (229 reviews) ✓ Verified | 
| **Budgeting** | 7.3 (79 reviews) | 6.8 (195 reviews) | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 

#### Social

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Social Listening** | 6.9 (306 reviews) ✓ Verified | 6.9 (160 reviews) | 
| **Social Sharing** | 7.1 (373 reviews) ✓ Verified | 7.1 (167 reviews) ✓ Verified | 
| **Social Campaigns** | 7.0 (317 reviews) ✓ Verified | 7.2 (179 reviews) ✓ Verified | 
| **Social Media Engagement** | 7.6 (97 reviews) ✓ Verified | 7.1 (170 reviews) | 
| **Social Media Advertising** | 6.8 (233 reviews) ✓ Verified | 7.1 (151 reviews) | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Basic Reporting** | 7.9 (649 reviews) ✓ Verified | 7.7 (360 reviews) ✓ Verified | 
| **Web Analytics** | 7.7 (576 reviews) ✓ Verified | 7.2 (298 reviews) ✓ Verified | 
| **ROI Analytics** | 7.1 (411 reviews) ✓ Verified | 7.1 (249 reviews) ✓ Verified | 
| **Revenue Analytics** | 6.9 (355 reviews) ✓ Verified | 7.2 (230 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 7.3 (389 reviews) ✓ Verified | 6.9 (205 reviews) | 
| **Behavior Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Sales Analytics** | Not enough data | Not enough data | 

#### Platform

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Customization ** | 7.6 (377 reviews) ✓ Verified | 7.7 (155 reviews) ✓ Verified | 
| **Workflow Capability** | 7.8 (338 reviews) ✓ Verified | 8.1 (148 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.3 (398 reviews) ✓ Verified | 8.0 (158 reviews) ✓ Verified | 
| **Internationalization** | 7.8 (206 reviews) ✓ Verified | 7.6 (103 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.1 (204 reviews) ✓ Verified | 7.2 (116 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.3 (393 reviews) ✓ Verified | 7.7 (154 reviews) ✓ Verified | 
| **Output Document Generation** | 7.7 (259 reviews) ✓ Verified | 7.4 (105 reviews) ✓ Verified | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **List Management** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Integration

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (395 reviews) ✓ Verified | 7.8 (161 reviews) ✓ Verified | 
| **Integration APIs** | 7.8 (308 reviews) ✓ Verified | 7.5 (142 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.4 (282 reviews) ✓ Verified | 7.7 (134 reviews) ✓ Verified | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Social Promotion** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Mass Texting** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Marketing Automation** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Marketing Calendar** | Not enough data | Not enough data | 
| **Customizable CTAs** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.5/10 | 40 |
| **Oracle Eloqua** | N/A | N/A |

#### Administration

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Template Creation** | 8.0 (37 reviews) | Not enough data | 
| **Preset Template Availability** | 7.3 (36 reviews) | Not enough data | 
| **Custom Unsubscribe** | 8.0 (36 reviews) | Not enough data | 
| **Email Segmentation** | 8.3 (36 reviews) | Not enough data | 
| **Detailed Server Logs** | 6.7 (26 reviews) | Not enough data | 
| **Alerts/Notifications** | 7.6 (30 reviews) | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Webhooks** | 7.1 (26 reviews) | Not enough data | 
| **Event Tracking API** | 7.2 (24 reviews) | Not enough data | 
| **Mail Send API** | 7.1 (25 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.8 (31 reviews) | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 

#### Platform

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Custom Tracking Domain** | 7.6 (26 reviews) | Not enough data | 
| **Multiple Domains** | 7.3 (25 reviews) | Not enough data | 
| **Dedicated IP** | 7.6 (28 reviews) | Not enough data | 
| **Documentation** | 7.4 (28 reviews) | Not enough data | 
| **Sender Reputation Management** | 7.6 (27 reviews) | Not enough data | 
| **Tracking & Reporting** | 7.9 (36 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.4 (29 reviews) | Not enough data | 
| **Performance and Reliability** | 7.8 (37 reviews) | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **List Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Subscription Management** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Monitoring** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Unsubscribe Database** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Geolocation** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Simple Mail Transfer Protocol (SMTP)** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Message Personalization** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Dynamic Content** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Email Distribution** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Oracle Eloqua** | N/A | N/A |

#### Lead Generation

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 8.7/10 | 22 |
| **Oracle Eloqua** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Customizable Templates** | 8.2 (18 reviews) | Not enough data | 
| **Exporting** | 8.5 (19 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 9.0 (17 reviews) | Not enough data | 
| **Multiple Personas** | 8.6 (14 reviews) | Not enough data | 
| **Data Analytics ** | 8.6 (7 reviews) | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Behavioral Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Map Creation** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Data Linking** | Not enough data | Not enough data | 
| **Whiteboard** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Brainstorming** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Attribution Modeling** | Not enough data | Not enough data | 
| **Action Management** | Not enough data | Not enough data | 
| **Map Sharing** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customer Touchpoints** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Diagramming** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Storyboarding** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.3/10 | 22 |
| **Oracle Eloqua** | N/A | N/A |

#### Platform Basics

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Dynamic Segmentation** | 7.9 (18 reviews) | Not enough data | 
| **Journey Optimization** | 7.5 (17 reviews) | Not enough data | 

#### Platform Data

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Journey Reporting** | 7.3 (17 reviews) | Not enough data | 
| **Trends Reporting** | 6.4 (13 reviews) | Not enough data | 
| **Dashboards** | 7.5 (19 reviews) | Not enough data | 
| **Advanced Data Filtering** | 6.8 (17 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Journey Mapping** | 7.1 (15 reviews) | Not enough data | 
| **Integrations** | 7.1 (17 reviews) | Not enough data | 
| **Automated Alerts** | 7.8 (15 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.2/10 | 44 |
| **Oracle Eloqua** | N/A | N/A |

#### Page Customization

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Drag and Drop** | 7.8 (40 reviews) | Not enough data | 
| **Templates** | 7.4 (39 reviews) | Not enough data | 
| **Advanced Customization** | 7.2 (36 reviews) | Not enough data | 
| **Content Library** | 7.6 (39 reviews) | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 

#### Page Optimization

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **A/B Testing** | 7.2 (31 reviews) | Not enough data | 
| **Mobile Responsive** | 7.2 (43 reviews) | Not enough data | 
| **Web Analytics** | 7.3 (34 reviews) | Not enough data | 
| **SEO** | 6.6 (27 reviews) | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

#### Integrations

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **E-Commerce Integration** | 5.4 (17 reviews) | Not enough data | 
| **Third-Party Integrations** | 7.9 (34 reviews) | Not enough data | 
| **Domain Integration** | 7.8 (31 reviews) | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **AI Text Generation** | 6.7 (10 reviews) | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Form Builder** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Website Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Website Publishing Options** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Real Time Editing** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Forms Management** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Design Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Responsive Web Design** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Web Forms** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | N/A | N/A |
| **Oracle Eloqua** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Screen Activity Recording** | Not enough data | Not enough data | 
| **Site Search Tracking** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Sales Trend Analysis** | Not enough data | Not enough data | 
| **Funnel Analysis** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Referral Tracking** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Pageview Tracking** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Visualization** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Time on Site Tracking** | Not enough data | Not enough data | 
| **Web Traffic Reporting** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **User Interaction Tracking** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Goal Setting/Tracking** | Not enough data | Not enough data | 
| **Multiple Site Management** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.4/10 | 35 |
| **Oracle Eloqua** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Attribution

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Lead Opportunity** | 7.5 (25 reviews) | Not enough data | 
| **Lead Assignment** | 7.4 (24 reviews) | Not enough data | 
| **Pipeline Acceleration** | 7.0 (23 reviews) | Not enough data | 

#### Discovery

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Lead Management** | 7.6 (26 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.1 (32 reviews) | Not enough data | 
| **Lead Context** | 7.4 (24 reviews) | Not enough data | 
| **Pipeline Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Opportunity Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 

#### Management

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Conversion Viability** | 6.5 (20 reviews) | Not enough data | 
| **Workflow** | 6.9 (22 reviews) | Not enough data | 

#### Platform

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Data Synchronization** | 8.0 (28 reviews) | Not enough data | 
| **Analysis** | 7.4 (29 reviews) | Not enough data | 
| **Sales Trend Analysis** | Not enough data | Not enough data | 
| **Demographic/Firmographic Data** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Drag & Drop** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Multiple Scoring Models** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | 
| **Web Forms** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Prospecting Tools** | Not enough data | Not enough data | 
| **Email Tracking** | Not enough data | Not enough data | 
| **Sales Forecasting** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Lead Distribution** | Not enough data | Not enough data | 
| **Data Enrichment** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Forecasting** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.9/10 | 170 |
| **Oracle Eloqua** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Market Insights ** | 8.1 (127 reviews) | Not enough data | 
| **Account-level Insights ** | 7.9 (134 reviews) | Not enough data | 
| **Lead Analysis ** | 8.0 (134 reviews) | Not enough data | 

#### Lead Management

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Segmentation ** | 8.5 (140 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (123 reviews) | Not enough data | 
| **Account Identification ** | 7.9 (125 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.7 (94 reviews) | Not enough data | 
| **Revenue Planning ** | 7.6 (79 reviews) | Not enough data | 
| **Media Attribution ** | 7.6 (94 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.9 (94 reviews) | Not enough data | 
| **Customization ** | 7.8 (116 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Act-On** | 7.8/10 | 118 |
| **Oracle Eloqua** | N/A | N/A |

#### Marketing Operations

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **ROI Tracking** | 7.7 (74 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.0 (85 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.0 (84 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.2 (86 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 6.7 (35 reviews) ✓ Verified | Not enough data | 
| **White Label** | 7.3 (39 reviews) ✓ Verified | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Tag Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Campaign Insights** | 8.2 (91 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.2 (106 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 7.7 (73 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 7.7 (78 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.0 (74 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Act-On | Oracle Eloqua | 
|---|---|---|
| **Event Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Web Forms** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Source Connectors** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **KPI Monitoring** | Not enough data | Not enough data | 
| **Cohort Analysis** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Act-On (8):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Transactional Email Software](https://www.g2.com/categories/transactional-email)



---
## Reviewer Demographics

### By Company Size

| Segment | Act-On | Oracle Eloqua | 
|---|---|---|
| **Small-Business** | 38.3% | 13.7% | 
| **Mid-Market** | 50.0% | 32.2% | 
| **Enterprise** | 11.7% | 54.0% | 

### By Industry

#### Act-On

- **Marketing and Advertising:** 14.5%
- **Computer Software:** 13.2%
- **Information Technology and Services:** 11.4%
- **Financial Services:** 4.8%
- **Telecommunications:** 3.1%
- **Hospital & Health Care:** 2.9%
- **Insurance:** 2.8%
- **Internet:** 2.6%
- **Non-Profit Organization Management:** 1.9%
- **Biotechnology:** 1.4%
- **Other:** 41.6%

#### Oracle Eloqua

- **Computer Software:** 14.9%
- **Information Technology and Services:** 12.9%
- **Marketing and Advertising:** 12.3%
- **Financial Services:** 5.3%
- **Telecommunications:** 3.6%
- **Internet:** 3.1%
- **Hospital & Health Care:** 2.6%
- **Higher Education:** 2.1%
- **Human Resources:** 2.1%
- **Education Management:** 1.7%
- **Other:** 39.5%

---
## Alternatives

### Alternatives to Act-On

- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14967 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1240 reviews)
- [Click](https://www.g2.com/products/clickdimensions-click/reviews) — 4.0/5 stars (315 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14791 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1141 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (256 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1087 reviews)

### Alternatives to Oracle Eloqua

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14967 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14791 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4627 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3151 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [Acoustic Campaign](https://www.g2.com/products/acoustic-campaign/reviews) — 3.8/5 stars (275 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (256 reviews)
- [Leadsquared Marketing Automation](https://www.g2.com/products/leadsquared-marketing-automation/reviews) — 4.4/5 stars (243 reviews)

---
## Top Discussions

### Act-On

- Title: [Is it difficult to switch from Act-on to another MAP if need be?](https://www.g2.com/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) — 2 comments, 3 upvotes
  > **Top comment:** "I am glad that you are considering Act-On for Marketing Automation! 

Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't..."
- Title: [Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.](https://www.g2.com/discussions/do-you-think-you-will-ever-integrate-with-deltek-tools-engineering-firms-use-them-a-lot-and-it-would-be-nice-to-integrate-with-this-crm) — 1 comment, 1 upvote
  > **Top comment:** "Traders who have been scammed before, my advise out there is for you to be wise before you invest in any binary option crypto currencies forex  trade..."
- Title: [How best can I use Act-on to support sales through insights and trends?](https://www.g2.com/discussions/how-best-can-i-use-act-on-to-support-sales-through-insights-and-trends) — 1 comment, 1 upvote
  > **Top comment:** "Act-On offers several features that can support your sales process:
-  Define and track your behavioral score or lead for each known customer.
-  Define..."

### Oracle Eloqua

- Title: [What is Oracle Eloqua used for?](https://www.g2.com/discussions/what-is-oracle-eloqua-used-for) — 1 comment
  > **Top comment:** "Email marketing"
- Title: [How do you use the Eloqua system if you are a non-profit?](https://www.g2.com/discussions/29687-how-do-you-use-the-eloqua-system-if-you-are-a-non-profit) — 1 comment
  > **Top comment:** "Hi Jacob. There are several Eloqua use cases for non-profit between precise segmentation and customer marketing/nurture campaigns. Here is one case study..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/act-on-vs-oracle-eloqua)