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Compare Act-On and Oracle Eloqua 
At a Glance
Market Segments
Mid-Market (50.1% of reviews)
Enterprise (54.7% of reviews)
Entry-Level Pricing
Starting at $900.00 Per Month
$2,000/month
Act-On
Star Rating
(1,059)4.1 out of 5
Market Segments
Mid-Market (50.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 Per Month
Browse all 2 pricing plansOracle Eloqua
Star Rating
(620)3.9 out of 5
Market Segments
Enterprise (54.7% of reviews)
Pros & Cons
Entry-Level Pricing
$2,000/month
Browse all 3 pricing plansAct-On vs Oracle Eloqua
When assessing the two solutions, reviewers found Act-On easier to use, set up, and administer. Reviewers also preferred doing business with Act-On overall.
- Reviewers felt that Act-On meets the needs of their business better than Oracle Eloqua.
- When comparing quality of ongoing product support, reviewers felt that Act-On is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Act-On over Oracle Eloqua.
Pricing
Entry-Level Pricing
Act-On
Professional
Starting at $900.00
Per Month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
- Automated engagement programs
- Track website and landing page visitors
- Score visitors, prospects and customers
Free Trial
Act-On
No trial information availableOracle Eloqua
No trial information availableRatings
Meets Requirements
8.2
892
8.1
506
Ease of Use
8.0
899
7.2
507
Ease of Setup
7.7
509
6.5
226
Ease of Admin
8.2
516
7.3
231
Quality of Support
8.7
858
7.0
466
Has the product been a good partner in doing business?
8.6
496
7.5
226
Product Direction (% positive)
8.1
883
6.7
490
Features by Category
Email Marketing
8.4
707
|
Verified
8.3
385
|
Verified
8.8
697
|
Verified
8.7
386
|
Verified
8.3
692
|
Verified
8.2
374
|
Verified
8.5
615
|
Verified
8.5
353
|
Verified
Online Marketing
7.9
640
|
Verified
8.1
224
|
Verified
7.8
539
|
Verified
7.8
334
|
Verified
7.9
518
|
Verified
7.4
319
|
Verified
7.9
603
|
Verified
7.3
332
|
Verified
7.8
519
|
Verified
7.3
289
|
Verified
Lead Management
8.1
579
|
Verified
8.2
211
|
Verified
8.0
560
|
Verified
7.7
329
|
Verified
8.4
625
|
Verified
8.2
349
|
Verified
8.2
590
|
Verified
8.0
306
|
Verified
8.2
575
|
Verified
8.2
328
|
Verified
8.1
572
|
Verified
7.9
308
|
Verified
8.0
514
|
Verified
7.8
297
|
Verified
8.0
533
|
Verified
7.9
313
|
Verified
Campaign Management
8.1
507
|
Verified
8.1
321
|
Verified
7.9
428
|
Verified
8.0
279
7.4
336
|
Verified
7.1
229
|
Verified
7.3
79
6.7
193
Social
6.9
306
|
Verified
6.9
160
7.1
373
|
Verified
7.1
167
|
Verified
7.0
317
|
Verified
7.2
179
|
Verified
7.6
97
|
Verified
7.1
170
6.8
233
|
Verified
7.1
150
Reporting & Analytics
7.9
648
|
Verified
7.7
360
|
Verified
7.7
576
|
Verified
7.2
298
|
Verified
7.1
411
|
Verified
7.1
249
|
Verified
6.9
355
|
Verified
7.2
230
|
Verified
7.3
389
|
Verified
6.9
205
Platform
7.6
377
|
Verified
7.7
155
|
Verified
7.8
337
|
Verified
8.1
148
|
Verified
8.3
398
|
Verified
8.0
158
|
Verified
7.8
206
|
Verified
7.6
103
|
Verified
7.1
204
|
Verified
7.2
116
|
Verified
8.3
392
|
Verified
7.7
154
|
Verified
7.7
259
|
Verified
7.4
105
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
395
|
Verified
7.8
161
|
Verified
7.8
308
|
Verified
7.5
142
|
Verified
7.4
282
|
Verified
7.7
134
|
Verified
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Oracle Eloqua are categorized as Marketing Automation
Unique Categories
Oracle Eloqua has no unique categories
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Eloqua
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.3%
Information Technology and Services
11.5%
Financial Services
4.8%
Telecommunications
3.1%
Other
52.8%
Computer Software
15.0%
Information Technology and Services
12.8%
Marketing and Advertising
12.4%
Financial Services
5.4%
Telecommunications
3.6%
Other
50.8%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
How do you use the Eloqua system if you are a non-profit?
1 Comment
JW
Hi Jacob. There are several Eloqua use cases for non-profit between precise segmentation and customer marketing/nurture campaigns. Here is one case study...Read more
Oracle Eloqua has no more discussions with answers
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