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At a Glance
Market Segments
Mid-Market (50.1% of reviews)
Enterprise (54.9% of reviews)
Entry-Level Pricing
$900/month
$2,000/month
Act-On
Star Rating
(1,051)4.1 out of 5
Market Segments
Mid-Market (50.1% of reviews)
Entry-Level Pricing
$900/month
Browse all 2 pricing plansOracle Eloqua
Star Rating
(617)3.9 out of 5
Market Segments
Enterprise (54.9% of reviews)
Entry-Level Pricing
$2,000/month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Oracle Eloqua excels in its multi-user access and collaboration features, scoring 9.1, which allows teams to work seamlessly together. In contrast, Act-On, while still strong, scores slightly lower at 8.4, indicating that collaboration may not be as robust.
- Reviewers mention that Act-On offers superior quality of support, with a score of 8.6 compared to Oracle Eloqua's 7.0. This suggests that users may find more responsive and helpful customer service with Act-On.
- G2 users highlight that both platforms provide effective automated email responses, scoring equally at 8.5. However, users on G2 note that Act-On's email deliverability management is slightly better, with a score of 8.3 versus Eloqua's 8.2, indicating a more reliable email marketing experience.
- Reviewers mention that Oracle Eloqua's lead scoring and grading feature scores 8.0, while Act-On shines with a score of 8.3. This suggests that Act-On may provide more effective tools for prioritizing leads based on their engagement and potential value.
- Users say that Act-On's ease of setup is a significant advantage, scoring 7.7 compared to Oracle Eloqua's 6.5. This indicates that new users may find Act-On more user-friendly when getting started with the platform.
- Reviewers mention that both platforms have strong data import and export tools, but Act-On edges out with a score of 8.2 compared to Eloqua's 7.8, suggesting a more streamlined process for managing data across systems.
Pricing
Entry-Level Pricing
Act-On
Professional
$900
/month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
Free Trial
Act-On
No trial information availableOracle Eloqua
No trial information availableRatings
Meets Requirements
8.2
889
8.1
504
Ease of Use
8.0
896
7.2
505
Ease of Setup
7.7
506
6.5
223
Ease of Admin
8.2
515
7.3
230
Quality of Support
8.7
855
7.0
464
Has the product been a good partner in doing business?
8.6
495
7.5
225
Product Direction (% positive)
8.1
880
6.7
488
Features by Category
Email Marketing
8.4
705
|
Verified
8.3
385
|
Verified
8.8
697
|
Verified
8.7
385
|
Verified
8.3
691
|
Verified
8.2
374
|
Verified
8.5
615
|
Verified
8.5
352
|
Verified
Online Marketing
7.9
638
|
Verified
8.1
223
|
Verified
7.8
538
|
Verified
7.8
333
|
Verified
7.9
518
|
Verified
7.4
319
|
Verified
7.9
602
|
Verified
7.3
332
|
Verified
7.8
519
|
Verified
7.3
289
|
Verified
Lead Management
8.1
579
|
Verified
8.2
211
|
Verified
8.0
560
|
Verified
7.7
329
|
Verified
8.4
625
|
Verified
8.2
349
|
Verified
8.2
590
|
Verified
8.0
305
|
Verified
8.2
574
|
Verified
8.2
326
|
Verified
8.1
572
|
Verified
7.9
308
|
Verified
8.0
514
|
Verified
7.8
297
|
Verified
8.0
533
|
Verified
7.9
313
|
Verified
Campaign Management
8.1
507
|
Verified
8.1
321
|
Verified
7.8
427
|
Verified
8.0
279
7.4
336
|
Verified
7.1
229
|
Verified
7.3
79
6.7
193
Social
6.9
306
|
Verified
6.9
160
7.1
373
|
Verified
7.1
167
|
Verified
7.0
317
|
Verified
7.2
179
|
Verified
7.6
97
|
Verified
7.1
170
6.8
233
|
Verified
7.1
150
Reporting & Analytics
7.9
648
|
Verified
7.7
359
|
Verified
7.7
576
|
Verified
7.2
298
|
Verified
7.1
411
|
Verified
7.1
249
|
Verified
6.9
355
|
Verified
7.2
230
|
Verified
7.3
389
|
Verified
6.9
205
Platform
7.6
377
|
Verified
7.7
154
|
Verified
7.8
337
|
Verified
8.1
148
|
Verified
8.3
398
|
Verified
8.0
158
|
Verified
7.8
206
|
Verified
7.6
103
|
Verified
7.1
204
|
Verified
7.2
116
|
Verified
8.3
392
|
Verified
7.7
154
|
Verified
7.7
259
|
Verified
7.4
105
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.2
394
|
Verified
7.8
161
|
Verified
7.8
307
|
Verified
7.5
142
|
Verified
7.4
282
|
Verified
7.7
134
|
Verified
Administration
8.0
36
Not enough data
7.3
36
Not enough data
8.0
35
Not enough data
8.3
35
Not enough data
6.7
26
Not enough data
7.6
30
Not enough data
Integrations
7.1
26
Not enough data
7.2
24
Not enough data
7.1
25
Not enough data
7.8
30
Not enough data
Platform
7.6
26
Not enough data
7.3
25
Not enough data
7.6
28
Not enough data
7.4
28
Not enough data
7.6
27
Not enough data
7.8
35
Not enough data
7.4
29
Not enough data
7.7
36
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
7.9
18
Not enough data
7.5
17
Not enough data
Platform Data
7.3
17
Not enough data
6.4
13
Not enough data
7.5
19
Not enough data
6.8
17
Not enough data
Platform Additional Functionality
7.1
15
Not enough data
7.1
17
Not enough data
7.8
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.8
40
Not enough data
7.4
39
Not enough data
7.2
36
Not enough data
7.6
39
Not enough data
Page Optimization
7.2
31
Not enough data
7.2
43
Not enough data
7.3
34
Not enough data
6.6
27
Not enough data
Integrations
5.4
17
Not enough data
7.9
34
Not enough data
7.8
31
Not enough data
Generative AI
6.7
10
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
127
Not enough data
7.9
134
Not enough data
8.0
134
Not enough data
Lead Management
8.5
140
Not enough data
8.0
123
Not enough data
7.9
125
Not enough data
Marketing Campaigns
7.7
94
Not enough data
7.6
79
Not enough data
7.6
94
Not enough data
7.9
94
Not enough data
7.8
116
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Operations
7.7
74
|
Verified
Not enough data
8.0
85
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
8.2
86
|
Verified
Not enough data
6.7
35
|
Verified
Not enough data
7.3
39
|
Verified
Not enough data
Campaign Activity
8.2
91
|
Verified
Not enough data
8.2
106
|
Verified
Not enough data
7.7
73
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
8.0
74
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Act-On and Oracle Eloqua are categorized as Marketing Automation
Unique Categories
Oracle Eloqua has no unique categories
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Eloqua
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.5%
Computer Software
13.3%
Information Technology and Services
11.5%
Financial Services
4.9%
Telecommunications
3.1%
Other
52.8%
Computer Software
15.1%
Information Technology and Services
12.8%
Marketing and Advertising
12.5%
Financial Services
5.2%
Telecommunications
3.6%
Other
50.8%
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 Comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 Comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 Comment
RW
Find another solution and save yourself the pain and heartache.Read more
How do you use the Eloqua system if you are a non-profit?
1 Comment
JW
Hi Jacob. There are several Eloqua use cases for non-profit between precise segmentation and customer marketing/nurture campaigns. Here is one case study...Read more
Oracle Eloqua has no more discussions with answers
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