--- title: Act-On Reviews meta_title: 'Act-On Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1071 reviews by the users' company size, role or industry to find out how Act-On works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 1071 scale: '5' date_modified: '2026-08-04' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Act-On Reviews **Vendor:** Act-On Software **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.1/5.0 **Total Reviews:** 1,071 ## About Act-On Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign. ## Act-On Pros & Cons **What users like:** - Users highlight the **ease of use** in Act-On, complemented by outstanding support and user-friendly features. (27 reviews) - Users commend Act-On's **top-notch customer support** , highlighting quick responses and valuable resources like webinars and success hours. (18 reviews) - Users highlight the **top-notch email builder** of Act-On, enhancing their marketing strategy with powerful features and device previews. (18 reviews) - Users praise Act-On's **exceptional email management** , with a robust builder and excellent support enhancing overall productivity. (15 reviews) - Users commend Act-On for its **excellent support and constant updates** , enhancing their email marketing experience significantly. (15 reviews) - Users value the **seamless integrations** of Act-On, enhancing workflow efficiency and collaboration across various platforms. (15 reviews) - Users value the **automation capabilities** of Act-On, enhancing efficiency in email campaigns and team communication. (14 reviews) - Intuitive (12 reviews) - Analytics (10 reviews) - Easy Setup (10 reviews) **What users dislike:** - Users express concerns over **missing features** in Act-On, especially regarding AI tools and email composer capabilities. (14 reviews) - Users find the **user interface unintuitive** , leading to inconsistent experiences and difficulties during implementation. (10 reviews) - Users encounter **email issues** such as limited content reuse and a cumbersome visual experience in Act-On’s email composer. (9 reviews) - Users experience a challenging **learning curve** with Act-On, particularly in navigating its interface and implementation issues. (9 reviews) - Users feel Act-On has **limited features** compared to competitors, hindering efficiency and user experience. (7 reviews) - Users find the **unintuitive interface** of Act-On challenging, as it hinders the overall user experience. (7 reviews) - Email Management (6 reviews) - Integration Issues (6 reviews) - Intuitiveness (6 reviews) - Users find Act-On's **complexity** frustrating, noting difficulties in feature navigation and outdated integrations impacting usability. (5 reviews) ## Act-On Reviews ### 1. Great Platform, Constantly Upgrading **Rating:** 5.0/5.0 stars **Reviewed by:** Danielle S. | Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2021 **What do you like best about Act-On?** I like that Act-On gives an opportunity to watch help and how-to videos with Act-On Connect. **What do you dislike about Act-On?** I dislike the lack of creativity you can have in the design space... **What problems is Act-On solving and how is that benefiting you?** We are solving problems by creating a remarketing technique to regain our current users. **Official Response from Jennifer Blanco:** > Hi Danielle, Thanks so much for writing a review! Glad you find out tutorials so helpful! Cheers, Jennifer, Act-On Marketing ### 2. It is really useful tool to connect with the clients that we have **Rating:** 4.0/5.0 stars **Reviewed by:** Ann Marie S. | Executive Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Act-On?** usability. it is a tool that doesn't take too much time to learn **What do you dislike about Act-On?** at the momment I don't have major complaints - we don't use all of the aspects of the tool so not sure if i have one **What problems is Act-On solving and how is that benefiting you?** connecting with my clients has become easier **Official Response from Jennifer Blanco:** > Hi Ann Marie, Thanks for your review! It's so nice to hear when customers don't have any complaints. Hope your clients are appreciating your investment in your engagement with them. Cheers, Jennifer, Act-On Marketing ### 3. Easy Email Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Antonio O. | International Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2021 **What do you like best about Act-On?** Tracking and tracing activities of potential new customers is a great indicator of when it is time to follow up with someone. It’s also a good gauge on who is engaging with your company’s content. **What do you dislike about Act-On?** The one big issue with Act On is that their software is no compatible with Apple products. **What problems is Act-On solving and how is that benefiting you?** The ability to reach new prospects is time consuming. ACT On makes it easy to reach hundreds if not thousands of people a day. ### 4. Bare Minimum for Email Marketing **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2021 **What do you like best about Act-On?** This is an easy way to schedule emails and set up drip campaigns. **What do you dislike about Act-On?** Not the best in terms of design and layout. **What problems is Act-On solving and how is that benefiting you?** The price was less expensive than Hubspot and it was within budget. Setting up drip campaigns is the best way to stay in contact with contacts. ### 5. Easy to use for this new marketer **Rating:** 5.0/5.0 stars **Reviewed by:** Colby M. | Marketing Manager, Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Act-On?** Great content. Easy and broad customization options. In depth reporting and analytics. Very good customer service. **What do you dislike about Act-On?** There are some functionality and report issues/glitches. **What problems is Act-On solving and how is that benefiting you?** We have taken our email marketing to the next level and given our customer a more modern experience. **Official Response from Jennifer Blanco:** > Hi Colby, Thanks for the review! I'm sorry to hear you've had reporting issues, please feel free to reach out to our support team if any issues with reporting persist and we'll be sure to get that handled for you. Cheers, Jennifer, Act-On Marketing ### 6. Great tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2021 **What do you like best about Act-On?** It's really robust! The reporting is helpful; the ability to do multiple things from forms to website tracking to automation is beneficial. **What do you dislike about Act-On?** The one thing we're not a fan of is that landing page edits can't be saved as drafts - they have to be updated immediately to be saved. **What problems is Act-On solving and how is that benefiting you?** We use Act-On primarily for the forms that we can use as gated content, the landing pages to drive people to specific information, and automation. **Official Response from Jennifer Blanco:** > Hi there, Thanks for your review! If you're looking to make edits to an enabled landing page but don't want them to go live immediately, it might be helpful to select "Save a Copy to Landing Pages" from the save dropdown. This way you won't save your changes to a live page. Cheers, Jennifer, Act-On Marketing ### 7. Great product with innovative feature **Rating:** 5.0/5.0 stars **Reviewed by:** Ayush J. | Software developer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2021 **What do you like best about Act-On?** Best speed, reliability accuracy, solution, compatibility, and user experience. **What do you dislike about Act-On?** Not much to dislike about but always have the room for improvement with better UI and user experience **Recommendations to others considering Act-On:** I will highly recommend this as it's the best product for scaling your business. **What problems is Act-On solving and how is that benefiting you?** Business scaling, analytics, and customers service are few things that we solve using this product. ### 8. Act-On makes e-newsletter mailings a snap **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2020 **What do you like best about Act-On?** Act-On makes it so easy to send out newsletters to hundreds of targeted emails in our health system. Mailing lists are easy to update and upload. Our talented graphics designers create beautiful newsletters in Act-On, which I join to mailing lists...and off they go! I can then check on how many recipients have opened the email, and how many have clicked on any included links. **What do you dislike about Act-On?** I don't see any downsides at the moment. If I were required in my job to do more than my particular Act-On task, and had to really slice and dice the data at a granular level, I might find some. But I haven't thus far. The navigation bar has a lot of options, and when I was first learning the platform, that was a little intimidating. But I'm getting more comfortable with it. **What problems is Act-On solving and how is that benefiting you?** We send out targeted newsletters to healthcare professionals--mostly frontline folks--and Act-On makes this easy to do. We can build mailing lists for very particular audiences, which is helpful in a large health system. Our graphic designers give a fresh and sophisticated look to our newsletters, too, which is great, as they can do this right in Act-On. **Official Response from Sarah Moore:** > Thank you for posting your review. We love receiving customer feedback and are delighted to hear that you're finding great value and efficiencies with the Act-On platform! Cheers, Sarah ### 9. A Great Marketing Tool with an Opportunity to Grow **Rating:** 3.5/5.0 stars **Reviewed by:** Nick R. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2021 **What do you like best about Act-On?** Form Builder/Landing Pages Multi-step Email Sending Lead scoring Act-On Anywhere plugin **What do you dislike about Act-On?** Exporting campaign data Analytics Reporting **What problems is Act-On solving and how is that benefiting you?** Through lead scoring and our marketing efforts, we are collecting meaningful data that steers where the business should be focusing. Sales Reps can have productive conversations with prospects because they can easily access prospect data with Act-On Anywhere. ### 10. Marketing Automation Tool with many opportunities **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Act-On?** - Intuitive E-Mail Builder - Automated Flow Visualization - GoToWebinar Integration **What do you dislike about Act-On?** - Out-of-the-box reporting options are limited - Analytics not always intuitive - The sales user interface is too basic **What problems is Act-On solving and how is that benefiting you?** - Automate our current processes - Improve our e-mail marketing - Understand our customers and prospects better (what works for them) - Provide information on interaction to Sales ### 11. A platform with easy to use features to achieve basic functionality but also potential to build from **Rating:** 4.5/5.0 stars **Reviewed by:** Josh S. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 22, 2020 **What do you like best about Act-On?** The support team has been a great help around custom set up. I work in a small digital team so to be able to run ideas and best practice set up conversations with act-on professionals has been a huge help. **What do you dislike about Act-On?** Sometimes features are set up to be easy to use but more customization around these would help achieve an end result. Often that same end result is still possible to figure out - just using multiple methods. **What problems is Act-On solving and how is that benefiting you?** Our contact nurture process is heavily based on Act-On functionality. Reporting and segmenting based on contacts details as well as behaviors is a huge benefit for us to ensure that leads being passed over are of good quality. **Official Response from Sarah Moore:** > Thank you for sharing your feedback and posting your review, Josh! We really appreciate it! Cheers, Sarah ### 12. Increase the efficiency of your sales team with Act-On. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2021 **What do you like best about Act-On?** Act-On is a comprehensive marketing platform that allows you to increase sales effectiveness and retain more customers through an ingenious system that allows you to manage email campaigns, track website visitors, manage social networks and customers to take advantage of all available resources to work solidly. Act-On has a great analysis and reporting system that provides brilliant information about everything that happens, the service stands out for its high availability through the cloud, despite being a broad platform it is very easy to operate, it has a solid interface that provides great expectations and the reputation of Act-On is something that generates a lot of confidence. **What do you dislike about Act-On?** Act-On is a service that being of high functionality and quality has a price that I consider too high in comparison to many of its competitors, which positions Act-On in a not very profitable platform for small organizations or in its defect of low budgets, I would like to see more standardization in its editions so that the service is within reach of small companies and can increase its accessibility for many, since this platform is very functional and worth acquiring. **Recommendations to others considering Act-On:** Act-On is a totally exponential marketing software, I recommend it especially for large and medium companies, because its cost is high due to the functionality of the platform, it has many resources that will allow you to boost your brand in an exemplary way, its innovation is spectacular, its ease of use is incredible, which allows you to improve the user experience. **What problems is Act-On solving and how is that benefiting you?** Act-On is a platform that was implemented in our company for over 2 years, it is worth noting that this service has allowed us to approach our customers in a timely and intelligent manner, now we have been able to increase our sales and income in a surprising way because Act-On gives us the convenience of running large campaigns through emails and websites, make follow ups and through their reports we can know the progress that is obtained, the service really is very useful for our sales team. ### 13. It transforms the way I see marketing in a matter of seconds. **Rating:** 4.5/5.0 stars **Reviewed by:** Megan L. | Enterprise (> 1000 emp.) **Reviewed Date:** November 03, 2020 **What do you like best about Act-On?** The program has a lot to give, I have been able to simplify the marketing with an incredible follow up on the most pressing prospects or eventualities. It details information simply and easily in social media automation, advertising and advanced marketing. Act-On keeps me aware of the number of followers or sales at any given time. **What do you dislike about Act-On?** We have had problems with integrations, they lack fast synchronizations sometimes and other software cannot be integrated. **Recommendations to others considering Act-On:** Optimize your work in marketing mainly, it will help you make the best decision based on the processes previously made to monitor new customers. Prospects will come to you without the need to mobilize outdated mechanisms. It's amazing, when you use it you will realize. **What problems is Act-On solving and how is that benefiting you?** We coordinate opportunities with constant monitoring of new clients or make an accurate evaluation of social networks with respect to the organization's relationship to objectives. We advance with a unique utility that makes the difference in all types of searches, has been very favorable to the organization. **Official Response from Sarah Moore:** > Hi Megan, Thanks for your feedback! We recently achieved silver status with Zapier and have many more integration options. We just recently added a native integration with Zoom webinars too. Reach out to support or your Account Manager if there are any particular integrations you'd like help with. Cheers, Sarah ### 14. Application that supports quality and definition for marketing. **Rating:** 4.5/5.0 stars **Reviewed by:** Hilton W. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2020 **What do you like best about Act-On?** It has mainly been among the most responsive support software I have ever used. I like Act-On because I do a lot of customer analysis, account management or networking platforms. It increases my sales and keeps the customers in full partnership. **What do you dislike about Act-On?** I consider that Act-On has a lot to contribute to my company, I have nothing bad to say about software, on the contrary it tends to be very incredible. **Recommendations to others considering Act-On:** It is a great program where projects are made in an authentic way and originality at all times. It is fast the interface or the start panel where the processes are made. I have liked it enormously because it is cheap and complies. **What problems is Act-On solving and how is that benefiting you?** We like and are fascinated by the software for genuinely tracking prospects, evaluating sales and making decisions regarding the quality of new events that can be held. We make many strategies that go according to the parameters of the marketing manager. **Official Response from Sarah Moore:** > Hi Hilton. Thank you for sharing your review of Act-On. We are delighted to know that you are a fan and getting a lot of value out of the platform. Cheers, Sarah ### 15. The intuitive automation platform that let us expand our marketing capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Christina I. | Performance & Operations Admin, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2020 **What do you like best about Act-On?** Multiple channels of knowledge, communication and support systems **What do you dislike about Act-On?** During installment and integrations we had to cooperate with many technical departments in our company. **Recommendations to others considering Act-On:** I would definitely recommend you purchasing the Act-On Platform. Their support team will be by your side and you will find everything you may need in the process in their very organized library. However, you will need a tech guy along with the installation and you will spend a lot of time dealing with Deliverability issues. **What problems is Act-On solving and how is that benefiting you?** Set up automation journeys for potential prospects. We can organize our contacts in lists and segments and gamify the experience using the Act-On behavior score feature. **Official Response from Sarah Moore:** > Hi Christina, Thanks so much for sharing your feedback and posting a review. If you haven't already, please be sure to reach out to our deliverability team if you need more help on inbox placement. We are here for you! Thanks, Sarah ### 16. All-arounder **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel S. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2020 **What do you like best about Act-On?** For us, the most helpful feature, apart from being able to send out lots of emails every day, is the ability to create forms and embed them on our website or a landing page (which we made in Act-On) quickly. We also like the ability to connect Act-On directly to our CRM. Act-On, as a company, is very good. We've attended several webinars where we've learned a lot more about the software. The support team is also very helpful. **What do you dislike about Act-On?** I would appreciate a more mobile-friendly version of the dashboard. As of right now, it's pretty much impossible to use on a mobile device. **What problems is Act-On solving and how is that benefiting you?** Before we started using Act-On, we had no way of sending mass amounts of emails to all of our customers. We had to do it all manually. But now we can not only send our customers emails, but we can also track and analyze everything. **Official Response from Sarah Moore:** > Hi Daniel, Thank you for your feedback. We really appreciate you taking the time to post a review. Cheers, Sarah ### 17. Marketing through Act-On to boost business. **Rating:** 4.5/5.0 stars **Reviewed by:** Blanca K. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 27, 2020 **What do you like best about Act-On?** We chose Act-On to strengthen our marketing management and we liked how it has provided positive results by automating important processes of marketing management, email, campaign management, lead ratings/scores, social media marketing, seminar participation, among others, all this through a tool that is easy to use and always attentive to technical support and advice. **What do you dislike about Act-On?** The experience using this tool was not the best at first, it was complicated for us, but with time and the help of the Act-On team through a dedicated training process, we have been able to adapt and make the most of their resources. **Recommendations to others considering Act-On:** Act-On is a tool that will strengthen the marketing management of any organization and in turn the long-term business relationships with your potential customers, strongly recommended. **What problems is Act-On solving and how is that benefiting you?** In addition to facilitating our marketing processes in general, it has helped us channel potential customers, which has meant an increase in our productivity as a business, making our lives easier and saving us through its automations invaluable time that we can spend on other tasks. **Official Response from Sarah Moore:** > Hi Blanca, We really appreciate you taking the time to post a review and provide feedback. We read all of these and share with the broader team. If you haven't already, I encourage you to check out Act-On Connect for additional customer resources and best practices. You'll find it here: https://connect.act-on.com/hc/en-us Thanks again, Sarah ### 18. Unwavering Commitment to Customer Success **Rating:** 4.5/5.0 stars **Reviewed by:** Julie F. | Vice President of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2020 **What do you like best about Act-On?** The three main reasons I like Act-On are that it's easy and intuitive, customer support is outstanding, and their account teams are dedicated to customer success. As a small marketing department, we're able to build and execute marketing programs fast and easily. When we need help, the support team responds quickly and sees issues through to resolution. The account team goes above and beyond to understand your goals and make sure you're using the tool to support your goals. **What do you dislike about Act-On?** Act-On can strengthen its platform by partnering with vendors that specialize in other areas, such as website visitor data. **What problems is Act-On solving and how is that benefiting you?** Act-On lets us do marketing automation using salesforce as our source database. All of our marketing activities are tracked and visible in salesforce, which makes it easy for salespeople to see how prospects and customers are engaging. In addition to full email capabilities, we can easily build forms for our website along with landing pages for digital campaigns. All of the data is available in one place so we can see how marketing activities are contributing to the customer journey throughout the pipeline. Our sales team has access to their email histories through Act-On Anywhere (the Outlook plugin), and they're able to both track individual emails and see messaging they're using to know what's resonating best. The social media module lets us create and measure multiple campaigns and provides easy reporting so we can see where we're having the most impact. Our customer success manager is a go-to resource not just for trouble shooting but for brainstorming how to execute against our strategic goals. Most of all, Act-On doesn't treat us as a number; they respect us as a client and always go the extra mile because they value us as a business partner. **Official Response from Sarah Moore:** > Hi Julie, Thanks for your awesome feedback and for taking the time to post your review! Sarah ### 19. Very easy to use. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Act-On?** I like that Act-in has Zoom integration. **What do you dislike about Act-On?** Can't get it to connect with Netsuite but it's due to customization. **Recommendations to others considering Act-On:** Software is easy to use, love the Zoom integration. **What problems is Act-On solving and how is that benefiting you?** Sending out newsletters and surveys to client. Will be doing my first Zoom soon! **Official Response from Jennifer Blanco:** > Hi there, Thanks for writing a review! We're very glad to hear you're using our Zoom integration and love it! Cheers, Jennifer, Act-On Marketing ### 20. Act On is a superior tool with a great support team! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** January 05, 2021 **What do you like best about Act-On?** The easy functionality of all Act On tools - e.g., automation, segmentation, A/B testing, analytics. It's just a robust, one-stop shop for savvy marketing performance. **What do you dislike about Act-On?** That you can't measure 'dynamic content' - no analytics on it **Recommendations to others considering Act-On:** I would highly recommend the Act-On tool to anyone. It's highly intuitive, slick, and professional with a first-rate support team to cheer you on and promptly provide the support you need to succeed. **What problems is Act-On solving and how is that benefiting you?** Identifying and reducing the # of inactive contacts in our list Automating welcome campaigns to new stores Employing metrics to help our outreach Automating different report links for different contacts in our emails ### 21. Great Marketing Platform! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Act-On?** Act-On's easy of use is one of its best attributes. **What do you dislike about Act-On?** I would like more integration opportunities so that we could set up a seamless connection to our AMS. **What problems is Act-On solving and how is that benefiting you?** More targeted marketing. **Official Response from Jennifer Blanco:** > Hi there, Thanks for your review! I wanted to share information about all of our integrations, our customer support team would be happy to talk through them with you. https://act-on.com/product/martech-stack-integrations/ Thanks, Jennifer, Act-On Marketing ### 22. Definitely works as it's supposed to. **Rating:** 5.0/5.0 stars **Reviewed by:** Russell S. | Business director, Enterprise (> 1000 emp.) **Reviewed Date:** February 15, 2021 **What do you like best about Act-On?** That you can when an email is opened, and a link checked. **What do you dislike about Act-On?** I need to see further back than allowed. I should be able to see activity months back. **What problems is Act-On solving and how is that benefiting you?** Able to see what I consider warm and hot leads. ### 23. Act-On is an AMAZING email and marketing automation vendor ! **Rating:** 5.0/5.0 stars **Reviewed by:** Dianne L. | Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2020 **What do you like best about Act-On?** Act-On's Customer Support is UNMATCHED by any other vendor I have worked with We have had continuity with the same team for the past 7 years - something which is UNIQUE to Act-On. Other email/marketing automation vendors had revolving door customer support which was very unproductive for me, and a constant irritant. ALSO: Act-On's offering is top-notch -- industrial strength and extremely easy to use!l **What do you dislike about Act-On?** Nothing. I have absolutely no complaints or issues with Act-On. **Recommendations to others considering Act-On:** I highly recommend Act-On! **What problems is Act-On solving and how is that benefiting you?** No problems. Benefits are many, including the ongoing ability to continue to improve my email operations with leading-edge applications. ### 24. Email marketing is now very easy **Rating:** 4.0/5.0 stars **Reviewed by:** Marta D. | Product Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 25, 2020 **What do you like best about Act-On?** Email marketing was a difficult task for me but it has been resolved by this platform. I highly appreciate this tool for being efficient. There are so many interesting features of Act-On. This smart tool let us maintain our workflow. This robust and versatile tool is enriched with all amazing automation capabilities. Moreover this software let us start automated campaigns effectively. **What do you dislike about Act-On?** In the start it was a slightly difficult product but after the great association with this tool, it has become easy to use and know about all requirements of the email marketing. I like the way its customer support supports us while having problems. **Recommendations to others considering Act-On:** I would say this is the practical and professional tool to engage customers. This well-developed tool helps us in developing long-term relationships with our customers. This tool helps us in customizing and deploying our websites which facilitates us in managing the whole information relevant to customers. This user friendly tool has all possible features in order to catch the attention of customers. **What problems is Act-On solving and how is that benefiting you?** It is not expensive as compare to other similar products. Aside from amazing features and functionalities it is playing a very significant role is boosting productivity of our organization. It let us deal our customers easily by introducing new policies each and every time. **Official Response from Sarah Moore:** > Hi Marta, Thank you for posting a review and for your valuable feedback. We wish you continued success! Cheers, Sarah ### 25. Enjoy the marketing with Act-On **Rating:** 4.5/5.0 stars **Reviewed by:** Brain B. | Marketing Assistant, Enterprise (> 1000 emp.) **Reviewed Date:** August 18, 2020 **What do you like best about Act-On?** I am satisfied used of Act-On, which has enabled me to boost our productivity by providing us amazing features to carry out the marketing strategies. We feel one step ahead in dealing with our customers because every time when I interact with them, I amaze them with new policies which have been designed via this tool. I am now capable of engaging my audience in much professional way. **What do you dislike about Act-On?** Sometime it becomes much difficult into search the right piece of information from the already stored information and it consumes much time. Moreover it is going well and let me use its all features efficiently. **Recommendations to others considering Act-On:** I will recommend this tool to all the marketing organization and to those who are ready to launch their new products. It has almost all the essential tools which will help you in grabbing the customer’s attention. **What problems is Act-On solving and how is that benefiting you?** This tool has provided me the transparent view of what exactly our customers think of my brand and how we can improve it. Moreover it has helped us professionally in targeting all those customers, whose information could help us to generate the leads and thus it has boosted our sales. **Official Response from Sarah Moore:** > Thanks so much for posting your review! If you haven't already, I encourage you to check out, Act-On Connect for additional resources for our customer community. https://connect.act-on.com/hc/en-us ### 26. Excellent user interface and dashboard **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Research | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2021 **What do you like best about Act-On?** All of the features on the dashboard and interface **What do you dislike about Act-On?** Too many features crammed into 1 window. **What problems is Act-On solving and how is that benefiting you?** Building better campaigns ### 27. World’s leading marketing platform **Rating:** 4.0/5.0 stars **Reviewed by:** Hannah W. | Marketing Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2020 **What do you like best about Act-On?** It helps me to build personalized emails effectively. I can manage several marketing campaigns easily. It has enhanced our productivity by bringing us generate more leads and better opportunities. Through Act-on we are easily designing and launching our marketing campaigns. It has user friendly and powerful features which proves this is the excellent marketing automation platform. **What do you dislike about Act-On?** There is not much to dislike about Act-on, but I would say it lacks of integration with most common applications. If it allows the integration with all commonly used platform then we will be having more convenient experience with this tool. **Recommendations to others considering Act-On:** It is a great source to managing your customer’s relations and will help you to crate market based efficient plans by giving the information about your leads. For your better guidance they have provided a free trail and provide demos for easy startup. **What problems is Act-On solving and how is that benefiting you?** It gives great services for managing specific programs and campaigns. This tool has brought collaboration in our sales and marketing and ultimately it has affected our CRM systems as well and consolidates our entire marketing technology stack into one simple, effective, transparent, and actionable ecosystem. **Official Response from Sarah Moore:** > Hi Hannah, Thank you for your review. We love hearing your feedback and are glad to know you're a fan! Cheers, Sarah ### 28. Global Marketing Leader **Rating:** 4.5/5.0 stars **Reviewed by:** Gabriella G. | Global Marketing Leader, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Act-On?** I like best the fast customer service and happy people when you need help with your automated programs. Anytime I've had an issue, everyone has been helpful and they want to make sure you are satisfied when they close out a ticket. **What do you dislike about Act-On?** I think it's difficult to find an answer to a question in the University section. Maybe it could be arranged a little different. **What problems is Act-On solving and how is that benefiting you?** We are reaching our prospects and leads by sending out email blasts and newsletters to our audience. But, we are doing this by creating high quality emails with the great platform that Act-on provides. **Official Response from Sarah Moore:** > Thank you so much for sharing your feedback and posting a review of Act-On. We really appreciate it. Cheers, Sarah ### 29. Incredible customer experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2020 **What do you like best about Act-On?** Act-On is a type of company you don't come across often. With every feature release, brand change, or usability improvement, Act-On never fails to keep the customer top of mind and even reach out to customers for their two cents. While there are many competitors in the space, Act-On's consistent innovation, unmeasurable support team, product training webinars/videos, and overall genuine care for the customer experience bumps them to the top of the list. **What do you dislike about Act-On?** Being an intermediate/advanced account with a number of customizations that work for my company, my team usually has to contact support for specific questions rather than being able to find an answer to it on our own through the resources Act-On provides. However, this issue arises with any customizable software platform. The Act-On support experience is so simple and the team is more than capable to handle any issue we have. **What problems is Act-On solving and how is that benefiting you?** At this time, we are mostly using Act-Onto to: -Create and execute both traditional and automated programs/email drips with personalizations for our marketing campaigns. -Create separate content such as forms and landing pages for external communication with partners and customers, some of which we have set up to send data directly and automatically sends to our Sales platform, Salesforce. -Host webinars and send automated email drips with the WebEx integration. -Track marketing analytics (i.e. visits, leads, conversions). -Use as our marketing contact/segment repository abiding by GDPR guidelines. We would not be able to do any of these tasks as easily without Act-On, especially in a single platform. **Official Response from Sarah Moore:** > Thanks for your awesome feedback and for posting a review! We are thrilled that you're an Act-On enthusiast and sing support's praises. They'll be so happy to hear that! Cheers to continues success, Sarah ### 30. The Engagement Insights We Needed to Improve Across Multiple Areas of Our Business **Rating:** 5.0/5.0 stars **Reviewed by:** Amy C. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2020 **What do you like best about Act-On?** Servers features of Act-On are up for out ”best” or ”most favorite”...The platform ease of use, the daily insights as reporting as well as our great experiences with customer service really differentiate our experience from other more costly platforms where we overpaid and were under-supported! **What do you dislike about Act-On?** The removal of the social media posting as a part of the main platform is what we dislike. There was a time when we told clients that it was great to have an “all-in-one” platform to bring in all those outside activities into Act-On....now it actually is a massive up-charge we can’t use for ourselves or justify since it was initially included in the platform for the price. **Recommendations to others considering Act-On:** This tool is essential for small to Enterprise organizations who are into marketing data analytics and know how to use it to create additional value for audiences. If content engagement and the customer journey are valuable to you, Act-On is the platform to use and grow within! **What problems is Act-On solving and how is that benefiting you?** We are enabling client companies to be more awesome - more often! They are engaging with prospects and clients where they are and using the content engagement reporting to amplify their pre-sales/prospecting activities. **Official Response from Sarah Moore:** > Thank you Amy for posting your review and providing super helpful feedback. I share all of our reviews with the product and support teams so I'll be sure to pass yours along as well. Cheers, Sarah ### 31. Seriously. Don't do this to yourself and your company. **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2020 **What do you like best about Act-On?** Email capabilities are ok. The automated programs allow to create workarounds to solve the system's issues. **What do you dislike about Act-On?** ABM simply does not work and is not native. We have been working on solving bugs on a CRM integration for 1 year and still not working (MSDynamics). Email and landing page builder is rudimental and not worth this price point. Reporting is powerful and can deliver unuseful csv files that makes up for the poor/non existing reporting capablities on the frontend. Web reporting, Social media, paid search, website prospector and SEO audit reports are poorly developed, and surely not by a PO who knows mkt buyer personas. Basic conversion attribution is not even mentioned in the features. Every feature involving CRM has to be developed and configured from scratch. Last but not least the support and customer success: Bad communication, lack of transparency gave us a real hard time with Act-on. **What problems is Act-On solving and how is that benefiting you?** None that I coulnd't solve a lot better and cheaper in terms of price and own resources with other tools out there. It has been a torture. ### 32. Easy Marketing Campaign and Mail Creation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2021 **What do you like best about Act-On?** Mail creation is super easy and user-friendly. HTML export works perfect and HTML can be used in other places easily **What do you dislike about Act-On?** The dashboard was not quite as useful as I thought it would be **What problems is Act-On solving and how is that benefiting you?** One of the problems we were able to solve with Act-On was to approach clients in a modern look. The mail creator serves just that. ### 33. Active and practical marketing automation. **Rating:** 4.0/5.0 stars **Reviewed by:** Leila M. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 22, 2020 **What do you like best about Act-On?** Its functions are very effective when handling them, since thanks to them you manage to automate the whole process that entails the marketing in an agile and dynamic way, changing in a drastic way how the whole process of marketing is handled. Its integration process is very agile to manage. **What do you dislike about Act-On?** If you want to make some integration or forms, is a little limited this type of functions in this tool, it would be ideal to improve this aspect. **What problems is Act-On solving and how is that benefiting you?** Marketing automation tool, in a more agile and effective way to manage. Achieving the development of marketing campaigns in a more agile way and obtaining data from potential customers. **Official Response from Sarah Moore:** > Hi Leila, Thanks for sharing your feedback and posting a review. We really appreciate it! Cheers, Sarah ### 34. Overly complicated, need workarounds for everything **Rating:** 0.5/5.0 stars **Reviewed by:** Sara T. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2020 **What do you like best about Act-On?** Honestly, I don't like any aspect of working in this tool. **What do you dislike about Act-On?** It is not intuitive, and everything is overly complicated. Particularly in the list management and automation areas, it's very different than most ESPs. There are inconsistencies in UI all over the place, and the simplest things, like double scroll bars, that create a negative customer experience are rampant. It uses something called "Stationery" instead of a template system that most email marketers are accustomed to, and you can only create it by fully writing the code from scratch. There is zero documentation on their stationary language, like you would find with other ESPs like MailChimp. After 2+ years in this tool, I can safely say that projects take three times as long to execute in Act-On as they would in other systems. Email Marketers, save your sanity. Do not use this product. They claimed to be rolling out lots of updates to create a better UX in 2019 and 2020, but none of the updates have made any effectual difference, in my experience. **Recommendations to others considering Act-On:** Do not choose this tool. The user experience is so painful. I find myself frustrated with something new almost daily. There are much better options out there. **What problems is Act-On solving and how is that benefiting you?** None. This tool creates more problems than it solves. I primarily use it to execute promotional and automated email campaigns, hosting gated content and hosting forms. I use the connectors to sync customer data from external POS and CRM databases. I've realized no benefits, compared to other tools. ### 35. Act-On Software is Dynamic and Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Julia F. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2019 **What do you like best about Act-On?** I have been using Act-On Software since coming on board at Ledgeview Partners. It is a leading marketing automation software platform for a reason. It covers everything you could want to do in a marketing automation platform, and offers key integrations that allow it to thrive. I enjoy it especially for the B2B marketplace since it allows insights into Twitter, LinkedIn and Facebook. **What do you dislike about Act-On?** The social posting feature could use some work. It's fairly new, but, overall, I know they are making efforts to improve. Act-On is a great partner for us. They are always developing and improving to ensure their partners are doing the same. **Recommendations to others considering Act-On:** Act-On is a great marketing automation platform that allows for integrations and data storage to allow marketers to thrive. **What problems is Act-On solving and how is that benefiting you?** Act-On is great for the B2B marketplace. This is a software solution I can rely on to address all of my marketing automation needs. We focus on content marketing at Ledgeview, and it hits all the marks with forms, landing pages, etc. It's a great center for data and content storage. **Official Response from Sarah Moore:** > Hi Julia, Thanks so much for sharing your positive feedback! We are delighted that Ledgeview is finding great value in Act-On. Cheers! ### 36. Act-On offers a full Salesforce integration at a lower cost than other MA solutions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2021 **What do you like best about Act-On?** Act-On offers a full Salesforce integration--with Account Based Marketing, integration with campaigns and campaign members, etc. This is unusual for any MA's other than the top of the line providers. I believe their offering matches Pardot, Marketo, and others. **What do you dislike about Act-On?** Very little--maybe parts of their UI are a bit antiquated, btu that is about it. **What problems is Act-On solving and how is that benefiting you?** We used it mostly to send emails, handle webinars, and connect to Salesforce. ### 37. Getting the best from Email Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Harry R. | Internal Sales Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2019 **What do you like best about Act-On?** Act-on provides the tools to create and publish great email content and then monitor the results. The link between Salesforce and Act-on is brilliant. Allowing us to view leads and contacts interaction with our email content. In turn this allows the Business to maximise the sales leads and be consistent in our follow up activity. The regular training session are very informative and allow you to use the product to it's full potential. **What do you dislike about Act-On?** Act-on has a lot of functionality sometimes finding the correct put of the system can be tricky. **Recommendations to others considering Act-On:** It is well worth the investment you will greatly improve the understanding of your campaigns and customers. **What problems is Act-On solving and how is that benefiting you?** Microlise is able to convert more leads into opportunities by using the integration with salesforce. The web prospector tool allows us to see which companies are visiting the website which is very useful for our appointment makers. The templates are easy to use and the reporting is very useful and easy to use, this gives Microlise valuable insight into our email marketing and allows us to AB test different messages to see what reaches and connects with our prospects in the best way. **Official Response from Sarah Moore:** > Hi Harry. Thanks so much for posting a review. We really appreciate your feedback and are delighted that you're an Act-On enthusiast! Cheers, Sarah ### 38. Easy insights about all your contacts/prospects **Rating:** 4.5/5.0 stars **Reviewed by:** Jesper L. | Marketing Technology Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2020 **What do you like best about Act-On?** Segmentation: min. effort, max. outcome. **What do you dislike about Act-On?** The ability for small clients to use AO. **Recommendations to others considering Act-On:** Contact https://marketingguys.com/. An Agency to help you in your implementation and road to success is needed if you want to fully use a marketing automation tool like Act-On. As a company you don't want to spend a lot of time on implementing, but straight away start putting focus on making money. Be sure to know what functionalities you will need now, but also in the long run. Marketing Automation is an investment for at least the next 5 to 10 years. **What problems is Act-On solving and how is that benefiting you?** With easy segmenting, and the extensive options in creating Automated programs Act-On is a quick usable tool for any (large) company. Drag and drop emailing and easy landing page creation and copying help speed up the process to reach the right people, at the right time. Reporting gives sales departments the exact tools to follow up on leads (when setup right), which helped greatly with our marketing and sales alignment. With us being an agency we've helped dozens of companies in a wide variety of industries with their implementation and setup. The most valuable of all functionalities is the insights companies gain about their audience, and where in the marketing funnel they are located. The creation of automated programs, and simply optimizing over the last 5 years for these clients helped our development in such a way that we are changing the impact of Marketing Automation in Europe severely. Creating Opt-in processes (with time-stamp) and cleverly invented a way in segmentation to record the root of where leads come from (social or advertisement) helps our client to achieve next level marketing. **Official Response from Sarah Moore:** > Hi Jesper, Thanks so much for posting your review and sharing the great results you and your clients are seeing with Act-On. Cheers, Sarah ### 39. Usage of Act-on **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2021 **What do you like best about Act-On?** From the functionalities I use I like how easy it is to edit emails **What do you dislike about Act-On?** I don't like the fact that preparing posts for social media is not reliable. **What problems is Act-On solving and how is that benefiting you?** We use Act-on within a department of 4 people and it is easy for all the members to log in to edit the work. ### 40. Act-On tops the list in Ease of use and Scalability **Rating:** 5.0/5.0 stars **Reviewed by:** Nabajeet K. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2020 **What do you like best about Act-On?** Act-On tops the list of Marketing Automation and Lead Management systems in Ease of use and Scalability. While other premium MA system could take anywhere between 3 weeks to 3 months to get up and running, Act-On can be set up in 2 weeks. For Mid-Size businesses that potentially scales up in no time, Act-On is totally reliable to handle larger volume of data unlike other premium software. **What do you dislike about Act-On?** Lack of advanced functionalities/built-in integrations for Chat/Conversation apps or push notifications etc. **Recommendations to others considering Act-On:** If you are a Enterprise or mid-size business with a small marketing team and needs an app that helps you with your Inbound, Outbound and Automation activities. If you have goals of scaling up quickly with regards to volume of emails/campaigns etc. Act-On is the best Marketing and Sales Automation app for you. **What problems is Act-On solving and how is that benefiting you?** Very easy to use, so could get the new hires up and running in no time. Friendly composers - email and landing pages allowed us to send quick campaigns. Helped bring all our inbound, outbound and automation activities in one-single place. **Official Response from Sarah Moore:** > Hi Nabajeet, Thank you so much for your awesome review. We appreciate the feedback and are delighted to hear that you are an Act-On enthusiast! Cheers, Sarah ### 41. Good featured not found in other ESPs **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2020 **What do you like best about Act-On?** One featured Act-on excels in is email performance reporting. For one, you can see a heatmap of your most clicked links and images for each send. It does make it easy to organize your automated messages or bulk messages with sub folders. You could also easily pull and download specific reports very quickly. **What do you dislike about Act-On?** The user interface is a little hard to get used to. It often makes it difficult to find exactly what you need. You might need to take a few clicks before you get to what you really need. **Recommendations to others considering Act-On:** Once you understand where everything is, it makes it easier. It's best to use it in a test run to see how it performs, then use the reporting feature to optimize your sends. **What problems is Act-On solving and how is that benefiting you?** It helped determine how we can better lay out our sends to ensure maximized probability of interaction. This was due to the reporting feature. **Official Response from Sarah Moore:** > Thanks for your feedback! ### 42. Fully Featured Marketing Automation Solution for Right User **Rating:** 4.5/5.0 stars **Reviewed by:** Teodoro A. | International Sales Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** July 21, 2020 **What do you like best about Act-On?** We use Dynamics, and integration is very easy to establish. At the same time, we are looking for opportunities to customize additional fields in the integration so that the solution can be easily integrated into many of our current operations. **What do you dislike about Act-On?** We have several groups and company websites on social networking sites. The feature of social publishing does not always match the pre-view of the image and appearance it will have after publication. **Recommendations to others considering Act-On:** It is important to be be able to draw results from the activities and see exactly what is happening. **What problems is Act-On solving and how is that benefiting you?** We are using Act-On to automate our contacts and track our campaign. It may be good to limit the automation process and additional connections. **Official Response from Sarah Moore:** > Hi Teodoro, We appreciate your feedback and thank you for posting your review! Cheers, Sarah ### 43. ActOn for email engagement **Rating:** 3.5/5.0 stars **Reviewed by:** Roberto A. | e-business Marketing Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2020 **What do you like best about Act-On?** Not much, truly, but if I have to choose, then I suppose it is that it sends emails. **What do you dislike about Act-On?** The CMS, the overall interface. How slow it loads **What problems is Act-On solving and how is that benefiting you?** Email campaigning and hosting PDFs fo email funneling ### 44. Act-On Helps Drive Qualified Leads **Rating:** 4.5/5.0 stars **Reviewed by:** Troy R. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2020 **What do you like best about Act-On?** Act-On is great for organizing both my campaigns and one-off emails. I really like the list maintenance, campaign set-up and UX for email, form and landing page design. I love the behavior scoring and notifications, as well as the Salesforce connector. That in particular really helps drive qualified leads with actionable insights. **What do you dislike about Act-On?** I think list merging and hierarchy could be easier, more fluid. I am still awaiting what the plans are for replacing Flash in the interface. Currently report viewing fails at a 50% rate in browser because of Flash being de-valued and unsupported. **What problems is Act-On solving and how is that benefiting you?** Act-On has really made me focus on concise content delivered within a campaign and steering viewers into our desired actions/content. Act-On has also vastly improved our integration with GoTo Webinar and campaigning for live events to increase attendance. Because of this our leads interact more frequently with valuable content to better educate them during the buying/decision making journey. **Official Response from Sarah Moore:** > Hi Troy! Thank you for posting your review and providing honest feedback. I've asked one of our product managers to follow up with you directly on the Flash issue. Thanks again, Sarah ### 45. Ease of use and excellent support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2020 **What do you like best about Act-On?** List segmenting, dynamic content, support **What do you dislike about Act-On?** No auto save feature when designing emails **Recommendations to others considering Act-On:** Use Act-On for personalization, targeting specific users, analytics and automation **What problems is Act-On solving and how is that benefiting you?** Targetting specific user roles with list segments and dynamic content ### 46. Inflexible, Lack of Follow Up and Not Quite Ready for the Big League **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2020 **What do you like best about Act-On?** I was able to build an email pretty quickly with little knowledge of the system. Reporting would be great if I didn't need to remember to refresh the date range every time I logged in. **What do you dislike about Act-On?** Our team repeatedly has had to chase down support answers. Features didn't exist that needed to for us, including an issue with http on pages (in 2020), and the lack of the ability to track multiple domains. **What problems is Act-On solving and how is that benefiting you?** We are currently using Act-On to communicate with clients but without the multi-domain tracking feature, the tool really doesn't work for us as it needs to. ### 47. Effective and powerful tool for running marketing jobs conveniently **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Enterprise (> 1000 emp.) **Reviewed Date:** July 02, 2020 **What do you like best about Act-On?** I am having pleasing experience with Act-on. It has great integration with Salesforce. It helps me in creating high quality emails by using marketing materials efficiently. I feel happy with the availability of insights and matrices via Act-On. This is not only used for marketing automation but we can also use it to track accurate results. It serves multiple purposes in efficient ways. **What do you dislike about Act-On?** In the beginning it is found to be difficult and tricky. Sometimes we have to face deliver-ability issues in order to send email campaigns. At that time its responsive team is found to be very helpful and let us resolve our issues within short time. **Recommendations to others considering Act-On:** It is absolutely a perfect platform. However it is highly suggested to all other marketing organizations. I am sure you will enjoy using marketing with this wonderful tool. It will provide you all essential features for carrying out multiple marketing strategies. **What problems is Act-On solving and how is that benefiting you?** It makes me aware about the opinions of our brands by giving their transparent views that further will bring improvements in our organization. It is immensely easy to create and manage our social page that further helps us in enhancing the publicity of our brands. Its attractive templates system helps us in creating and designing pages in most probable ways that makes launching of new campaigns easy. **Official Response from Sarah Moore:** > Thank you for your great feedback and for posting your review. We really appreciate it and are so glad you are finding value with Act-On. Cheers, Sarah ### 48. Very intuitive, easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2020 **What do you like best about Act-On?** I love the landing page templates and ease at which it integrates with Salesforce. Our digital campaigns are so easy to manage. I couldn't imagine running our campaigns without it. **What do you dislike about Act-On?** Not being able to have multiple Act-On windows open simultaneously. The email programme flow is sometimes difficult to build and not intuitive. **Recommendations to others considering Act-On:** Great to use with Salesforce and for running end-to-end digital campaigns. **What problems is Act-On solving and how is that benefiting you?** We need to have complete oversight of our digital campaigns from inception to completion. Act-On allows us to do so. I love the ease at which you can build forms and landing pages. **Official Response from Sarah Moore:** > Thanks so much for posting your review. We love knowing that you're an Act-On enthusiast! Cheers, Sarah ### 49. The automation process is a little cumbersome. My team and I created our own work around due to it **Rating:** 4.0/5.0 stars **Reviewed by:** Michelle D. | Email Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2020 **What do you like best about Act-On?** I like that the system is a one stop shop when it comes to email, webpages and social media. I can gather all my information in one palce. **What do you dislike about Act-On?** I have had instances where I ran into a problem with the software not performing and it taking days to figure out. There is a lot of clicking around also when it comes to finding the results of a campaign, especially if its in automation. Also, dynamic content doesn't seem to be very reliable. **What problems is Act-On solving and how is that benefiting you?** No problems have been solved but some have risen. Still obtaining the benefits though. **Official Response from Sarah Moore:** > Hi Michelle, Thanks for your candid feedback. If you haven't already, I would encourage you to check out Act-On Connect, another awesome resource for customers where you can connect and share best practices with fellow users and expert. You may check it out here: https://connect.act-on.com/hc/en-us Cheers, Sarah ### 50. A basic and relatively easy-to-use marketing automation tool... without the bells and whistles **Rating:** 3.5/5.0 stars **Reviewed by:** Evihn W. V. | Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2020 **What do you like best about Act-On?** Uploading a list of contacts and sending from Act-On the first time took all of an hour to learn. As far as basic email sending capability, this platform makes it as easy as most. It does provide the user the ability to develop workflows, automated sequences, and other such sequences, but these take a bit more learning. Also makes it quite easy to build, edit and publish landing pages with little to no coding experience. **What do you dislike about Act-On?** The real weakness with this product is the ability to merge data and dynamically populate. While this prevents it from being competitive with more robust options, considering cost and the way it's presented, the software isn't trying to be anything it isn't. Though the landing page building feature is easy to use, it doesn't have anywhere near the level of customization or features you'd find with a product such as Wix. **What problems is Act-On solving and how is that benefiting you?** Overall, Act-On is a good product for a group that doesn't have a ton of budget or resources but wants a reliable email server and platform to easily schedule and send from, and perhaps even build out some automation workflows, but it may be lacking for those looking for a more complex/ robust implementation. ## Act-On Discussions - [Is it difficult to switch from Act-on to another MAP if need be?](https://www.g2.com/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) - 2 comments, 3 upvotes - [Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.](https://www.g2.com/discussions/do-you-think-you-will-ever-integrate-with-deltek-tools-engineering-firms-use-them-a-lot-and-it-would-be-nice-to-integrate-with-this-crm) - 1 comment, 1 upvote - [How best can I use Act-on to support sales through insights and trends?](https://www.g2.com/discussions/how-best-can-i-use-act-on-to-support-sales-through-insights-and-trends) - 1 comment, 1 upvote - [View Act-On pricing details and edition comparison](https://www.g2.com/products/act-on/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-04+21%3A36%3A58+-0500&secure%5Bsession_id%5D=12a776b2-beba-41b0-b4b4-d10a14ad880c&secure%5Btoken%5D=9bb21c689a51b4bd213f1a34a642087370a38fa0fb40b6860f2f8e13071a1559&format=llm_user) ## Act-On Integrations - [DM Valid](https://www.g2.com/products/dm-valid/reviews) - [Dynamics 365 Marketing](https://www.g2.com/products/dynamics-365-marketing/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Infor Customer Relationship Management (CRM)](https://www.g2.com/products/infor-customer-relationship-management-crm/reviews) - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) - [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) - [Oracle Database](https://www.g2.com/products/oracle-database/reviews) - [SugarCRM](https://www.g2.com/products/sugarcrm-sugarcrm/reviews) - [Sugar CRM Connector](https://www.g2.com/products/sugar-crm-connector/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## Act-On Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Platform Basics** - Dynamic Segmentation - Journey Optimization **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Management** - Conversion Viability - Workflow **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Data Synchronization - Analysis **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Landing Page Builders** - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Act-On Alternatives - [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) - 4.4/5.0 (938 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,237 reviews) - [Ortto](https://www.g2.com/products/ortto/reviews) - 4.4/5.0 (610 reviews)