--- title: Act-On Reviews meta_title: 'Act-On Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1071 reviews by the users' company size, role or industry to find out how Act-On works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 1071 scale: '5' date_modified: '2026-08-05' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Act-On Reviews **Vendor:** Act-On Software **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.1/5.0 **Total Reviews:** 1,071 ## About Act-On Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign. ## Act-On Pros & Cons **What users like:** - Users highlight the **ease of use** in Act-On, complemented by outstanding support and user-friendly features. (27 reviews) - Users commend Act-On's **top-notch customer support** , highlighting quick responses and valuable resources like webinars and success hours. (18 reviews) - Users highlight the **top-notch email builder** of Act-On, enhancing their marketing strategy with powerful features and device previews. (18 reviews) - Users praise Act-On's **exceptional email management** , with a robust builder and excellent support enhancing overall productivity. (15 reviews) - Users commend Act-On for its **excellent support and constant updates** , enhancing their email marketing experience significantly. (15 reviews) - Users value the **seamless integrations** of Act-On, enhancing workflow efficiency and collaboration across various platforms. (15 reviews) - Users value the **automation capabilities** of Act-On, enhancing efficiency in email campaigns and team communication. (14 reviews) - Intuitive (12 reviews) - Analytics (10 reviews) - Easy Setup (10 reviews) **What users dislike:** - Users express concerns over **missing features** in Act-On, especially regarding AI tools and email composer capabilities. (14 reviews) - Users find the **user interface unintuitive** , leading to inconsistent experiences and difficulties during implementation. (10 reviews) - Users encounter **email issues** such as limited content reuse and a cumbersome visual experience in Act-On’s email composer. (9 reviews) - Users experience a challenging **learning curve** with Act-On, particularly in navigating its interface and implementation issues. (9 reviews) - Users feel Act-On has **limited features** compared to competitors, hindering efficiency and user experience. (7 reviews) - Users find the **unintuitive interface** of Act-On challenging, as it hinders the overall user experience. (7 reviews) - Email Management (6 reviews) - Integration Issues (6 reviews) - Intuitiveness (6 reviews) - Users find Act-On's **complexity** frustrating, noting difficulties in feature navigation and outdated integrations impacting usability. (5 reviews) ## Act-On Reviews ### 1. Decent Salesforce Organization, Poor Support **Rating:** 2.0/5.0 stars **Reviewed by:** Sean B. | Enterprise (> 1000 emp.) **Reviewed Date:** January 04, 2018 **What do you like best about Act-On?** The Salesforce sync is pretty seamless, however the current version does NOT support Lightning the same way it supports Classic. **What do you dislike about Act-On?** We have been two-time customers of Act-On, having switched back from Pardot after having multiple customer success managers in a year. Our switch was originally because of the service levels that Act-On provided, but we have see a drastic reduction in those levels over the course of the past two years. Simple requests sometimes took weeks and communication from our success team was downright awful. They renewed our contract without notifying us 5 months prior to our existing renewal date and have failed to provide solutions or a roadmap to issues that have arisen, like the fact that Lightning users in Salesforce can NOT send Act-On emails from SFDC and poor integration with Google Analytics. **Recommendations to others considering Act-On:** Evaluate your needs before you consider investing. Act-On has some comparable features to other full-service marketing automation solutions, but needs to focus on its bread and butter. There are a lot of bells and whistles that aren't that useful. **What problems is Act-On solving and how is that benefiting you?** Marketing automation, mass emails, sales users access to templates. ### 2. Wonderful support - great automation **Rating:** 4.0/5.0 stars **Reviewed by:** Kristen T. | Graphic Design Coordinator, Staffing and Recruiting, Mid-Market (51-1000 emp.) **Reviewed Date:** January 02, 2018 **What do you like best about Act-On?** What I like best about Act-On is the automated program features. I am able to set up a full month drip campaign with branches at each step depending on behavior, early exit conditions, and it automatically pull contacts through our API system. I also have the ability to alert different members of our sales team when people reach a certain score, or click on a certain page on our website. It is helpful in seeing behavior and gives us much insight into our current prospects. Act-On also has an amazing support staff. Any time I have submitted a support ticket I have received a response on the same day and have always had my questions answered thoroughly. The mobile-responsive landing pages are easy to create as well. **What do you dislike about Act-On?** What I like least about Act-On is the way it is integrated with our API system. It is partially integrated, but some of it doesn't work as smoothly as I wished. Also we are limited to 5,000 contacts per month which can be difficult, however, you can purchase a larger contact package. **Recommendations to others considering Act-On:** If you do a lot of email marketing manually and an integration with your API system would help this may be the program for you. **What problems is Act-On solving and how is that benefiting you?** We are solving business problems by saving time and not having to manually send all these emails by using an automated campaign. It is also showing us much insight as to what prospects are more interested than others. **Official Response:** > Thanks for your feedback, Kristen. We loving hearing from customers and appreciate you taking the time to post. ### 3. Premium cost, but you good value **Rating:** 3.5/5.0 stars **Reviewed by:** Jason M. | Marketing Manager, Hospital & Health Care, Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2018 **What do you like best about Act-On?** Lead generation platform, automated email campaign features that are well integrated with Salesforce. Saves us loads of time from previous platform. Support has been excellent. **What do you dislike about Act-On?** Higher cost that other platforms we've used int he past. I do feel like our business has grown to the point where its needed. Also, I do feel its a good value and support has been great. **Recommendations to others considering Act-On:** Be careful to weight costs against something like mailchimp, emma, or icontact. If you have complex automation or integration needs Act-on could be a worth the money. If you have simpler needs, you may save a lot of money with aforementioned services and be very happy. **What problems is Act-On solving and how is that benefiting you?** We're not able to send mass email campaigns and automatically have the sender properties be from the Salesforce account owner. We're also starting in lead generation which is new for our company. ### 4. Excellent Value with Stellar Live Support **Rating:** 4.5/5.0 stars **Reviewed by:** Douglas M. | Director of Web Marketing and Sales, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2017 **What do you like best about Act-On?** Best solution for the best price with excellent LIVE support. I just need to pick up the phone and almost every issue that I had gets resolved right there. **What do you dislike about Act-On?** The online help for DIY tech support could be indexed better; (It's often hard to find). The intuitiveness of the program is almost excellent, but often one critical step is buried with step that is not expected. If you do fall behind with your account payments, then you can expect a rough ride, but Act-On still works with you until compliance is met. **Recommendations to others considering Act-On:** If you're a small company and you value getting a live and knowledgeable person right there to help you when you need it, then Act-On is an excellent choice. **What problems is Act-On solving and how is that benefiting you?** Automating our outbound marketing campaigns. Also aligned with Salesforce so sales reps can send out emails. Filters let us know who is landing on specific pages - excellent intel, which can be captured and exported! And, reverse IP lookup allows us to see when leads have returned to our site. This helped us close some very big deals. ### 5. Outdated Look But Good Product **Rating:** 3.0/5.0 stars **Reviewed by:** Cassi P. | Manager of Marketing Strategy, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2018 **What do you like best about Act-On?** I like the robustness of the product where we know we can create a lot of more complex email marketing campaigns. **What do you dislike about Act-On?** The product can be glitchy in that sometimes the font and spacing in the preview is not at all how it turns out when you actually test sending the email to yourself. **Recommendations to others considering Act-On:** I recommend that you get training from Act-On on all of the abilities of the tool as it is very robust and not very clear on how to use it. **What problems is Act-On solving and how is that benefiting you?** We are sending our internal newsletter, company newsletter, client update emails, automated domain emails, etc through this product. ### 6. Its a fantastic solution! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2018 **What do you like best about Act-On?** Fantastic user interface. Requires minimal instruction yet software is extreemley robUst and powerful. **What do you dislike about Act-On?** Some applications require longer processing time and can be fairly slow. **Recommendations to others considering Act-On:** Absolutely select this product. You will be amazed at it's capacity to automate within marketing and business intelligence. **What problems is Act-On solving and how is that benefiting you?** Ease of use is the top benefit and it seriously cuts down on redundant tasks. ### 7. Good tool for small size business **Rating:** 4.0/5.0 stars **Reviewed by:** Anna C. | Marketing & Product, Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2018 **What do you like best about Act-On?** Acton allows many functions we were looking for in segmenting our database contacts, creating beautiful emails and a/b tests for emails. **What do you dislike about Act-On?** Posting to social is extremely limited, making it sort of only a email marketing tool. **What problems is Act-On solving and how is that benefiting you?** We needed to more clearly segment our leads, and make nurturing them easier. We had Inbox25 before which was a major pain. **Official Response from Sarah Moore:** > Hi Anna! Thanks for your review. Are you using Act-On's Advanced Social Media module? It makes it extremely easy to produce, manage, nurture, and measure your day-to-day B2B social media activities. You might want to check it out if you're looking to leverage social with Act-On's platform. https://www.act-on.com/products/inbound/social-media/advanced-social-media-module/ ### 8. Great tool for newsletters and email generation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Act-On?** I like that I can do everything in one place. It contains help, tutorials, and templates that are great too. It also has automated statistics. **What do you dislike about Act-On?** There's nothing that I really don't like at this point so far. **Recommendations to others considering Act-On:** Use the tutorials to help! **What problems is Act-On solving and how is that benefiting you?** Being able to craft a newsletter or email quickly and have variety of campaigns at once going. I like that it has automation ability and has allowed me to streamline. ### 9. Easy to understand process and usability **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2018 **What do you like best about Act-On?** I like that act-on simply takes you through the most simple process of sending your emails, and providing you with a comprehensive analytics overview afterwards to understand what is working and what isn't for your client's lists. **What do you dislike about Act-On?** I can not think of anything I dislike about Act-on **What problems is Act-On solving and how is that benefiting you?** We are solving how to prosper our client's prospect relationships and better engage their already developed partnerships. **Official Response from Sarah Moore:** > Thanks for providing your feedback. We're so happy to hear that Act-On is helping you achieve marketing automation magic! ### 10. A Great Marketing Tool for Your Stack (That Thankfully Keeps Getting Better) **Rating:** 4.0/5.0 stars **Reviewed by:** Riley E. | Director, Customer Success and Events, Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2017 **What do you like best about Act-On?** We use Act-On for email marketing, landing pages, and webinar automation. It's a good tool for all three of these. Act-On provides nicely designed email templates ready for immediate use, and it's easy to build and organize lists in the platform, which integrates with Salesforce. The form building tool is easy to use with a great, recently updated interface that makes it fun to build and organize forms (it was a bit of a nightmare in the old version). Act-On integrates with Webex, which we use for webinars. Their webinar automation set up is easy to use and you can set up a nice cadence for outreach directly in the program. Their support and self-held tools and new video tutorials or "classes" are stellar. **What do you dislike about Act-On?** We continue to have issues with emails not reaching people and being diverted to junk boxes or being blocked. We've engaged with Act-On in the past to try and improve this and saw some results, but not enough considering we paid them for the engagement. Also, the Webex/Act-On integration can be glitch-y. We consistently have issues with panelists not being able to sign on the way they're meant to in the system and small mis-haps like that (which can be a big deal in a live webinar), **What problems is Act-On solving and how is that benefiting you?** We have set up an email marketing program and an customer email engagement program in Act-On that have been very successful. The Salesforce integration is powerful and easy to use. Our Sales team uses Salesforce and our marketing team works a lot in Act-On, so it benefits both teams greatly. ### 11. Great marketing automation tool and great service **Rating:** 4.5/5.0 stars **Reviewed by:** Bernadette W. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2018 **What do you like best about Act-On?** Act-on provides excellent support. Anytime we had a question, from the simplest request to help with complex projects, Act-on has been responsive and helpful. Our agency also appreciates the ease of use and the time-saving features of the automated programs and the form building program that’s easy to use. **What do you dislike about Act-On?** Some of the reports we generate require compiling data from several Act-on forms or lists. There is no way to aggregate this data in Act-on, so we have to export data from each form and compile it manually. **What problems is Act-On solving and how is that benefiting you?** It efficiently automates our email marketing and drip campaigns, greatly minimizing the time our staff spends on these projects. It is also easier than other platforms to set up an account and send a text email when needed. ### 12. Versatile and Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Jasmine U. | Creative Director, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2017 **What do you like best about Act-On?** I love the ease of creating emails, questionnaires, and landing pages. The simple drag-and-drop UI is intuitive and can be quickly mastered by anyone. Those with coding knowledge can import custom code, which is pretty awesome, but not really necessary since the UI offers many customizing options. **What do you dislike about Act-On?** Understanding, managing, and creating email lists can be a bit daunting. I highly recommend taking the time to watch all the training videos to get a better handle on how to make it work for your business. **Recommendations to others considering Act-On:** Act-On is really the one-stop application that you will need to meet all of the marketing needs for your business. Easy to use, detailed reporting, customizable for your business needs, excellent tech support, and an extensive training library makes this a product worth investing in. **What problems is Act-On solving and how is that benefiting you?** We mainly use Act-On for product promotions and sending information to our customer base. ### 13. A great tool for the busy Marketer. **Rating:** 5.0/5.0 stars **Reviewed by:** Shawn G. | Marketing Director, Wireless, Mid-Market (51-1000 emp.) **Reviewed Date:** December 01, 2017 **What do you like best about Act-On?** I've used various Marketing Automation tools. None of them come close to the ease of use of Act-On. As a busy marketer I've found that using Act-On has saved me countless hours. Before Act-On I used a competitor's automation tool. It would take at a minimum one hour to create a landing page, where in Act-On I can create a landing page in 5 minutes. The reports are superior as well. The quality of data and usability of that data are remarkable. It's a great tool for the busy Marketer. **What do you dislike about Act-On?** I haven't used the social media features enough, but from my experience with them - I believe they could be more robust. But with that said, I wouldn't be without Act-On. **Recommendations to others considering Act-On:** I cannot comment enough on how easy Act-On is to use. From list management to building e-mail blasts. The time you save alone will more than cover the cost of Act-On. **What problems is Act-On solving and how is that benefiting you?** Having reliable data for the sales team in regards to e-mail blasts, website analytics, etc. Being able to track e-mail results. Benefits include increased lead generation and sales. Saving time on creating e-mail blasts, landing pages, forms, and managing them all. ### 14. Does the Job **Rating:** 3.5/5.0 stars **Reviewed by:** Lydia P. | Marketing Associate, Philanthropy, Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2017 **What do you like best about Act-On?** Act-On is a pretty great marketing tool. For the most part, everything is where you need it, can be automated how you want it, and tailored to suit your needs. It can be a bit tricky to navigate at first. I definitely love Act-On University that helps new users learn the ins and outs of the tool. Honestly, the best thing I have experienced so far with Act-On was participating in one of their conferences. The gathered great speakers on different marketing topics and built in time for networking. It was a fun, informative, day long event. **What do you dislike about Act-On?** There are definitely some quirks with the different tools. We have has some scheduling issues in the past, but overall it does what it needs to do. The tech support staff are great. There have been times when we have had questions about why the platform can't perform specific tasks or functions, or why the program works a specific way and no one seems to be able to answer or explain to us. **Recommendations to others considering Act-On:** Act-On keeps improving. They keep adding new features, fixing old or confusing parts of the system. They also really like feedback, and try to implement it into newer versions and upgrades. If you choose Act-On, and find something you don't like, let them know. They might be able to help you work around it or it might be changed in a future update! **What problems is Act-On solving and how is that benefiting you?** It helps us make sure we are on top of our communications and helps us track and measure our communications strategies. ### 15. An intuitive marketing automation program **Rating:** 3.5/5.0 stars **Reviewed by:** David R. | Marketing Campaign Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2018 **What do you like best about Act-On?** Act-On streamlines a lot of the features necessary for a marketing automation program, allowing marketers to intuitively build programs. Before Act-On, we were using one of the bulkier options on the market, and found we were paying too much for features we didn't understand or couldn't use. Act-On was a great help during our research phase, giving us full use cases, walking us through the product, and allowing us a demo environment so that we could get our bearings and be up and ready to go in a very short amount of time. Building an automation program only takes a few minutes, and the email and landing page designers are easy to use and come out looking really nice, even if you're not a designer. **What do you dislike about Act-On?** EDIT: I've had a support ticket open for one month Some of the back-end of the product can be a little confusing, which is then exacerbated by slow responses from the support team via the ticket system. There is a lot of setup necessary to get everything running smoothly, and with so many moving parts, tracking codes, lists and variables, it makes sense that there would be hiccups, but it can be frustrating waiting days for a response from support. Additionally, the interface can be very slow when saving a program, adding a list, etc. Not a dealbreaker by any means, but something to be aware of. **Recommendations to others considering Act-On:** Really run a few test programs out of the demo environment to get a feel for what you understand and what you don't. Their demos are flashy and they are quite knowledgable, but you won't know what you need to know unless you really try to build and run something. **What problems is Act-On solving and how is that benefiting you?** With Act-On we were able to find a marketing automation solution that allowed our very small team to spin up an engagement program in a very short amount of time without any of us having to be experts in the software. As we become more familiar with what it can and cannot do, our programs have become more robust, with measurable results. ### 16. Easy-to-Use System with Broad Capabilities **Rating:** 3.5/5.0 stars **Reviewed by:** Chelsea P. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2018 **What do you like best about Act-On?** Easy-to-build email templates with quick editing abilities and good tracking capabilities. **What do you dislike about Act-On?** Templates are a little outdated without significant design work; would love more contemporary options and functionality. **Recommendations to others considering Act-On:** If you're looking for quick and easy email building, sending, and data, Act-On is a solid choice. **What problems is Act-On solving and how is that benefiting you?** We were able to segment and mail different customer groups quickly and easily, especially with ready-made templates. We were also able to get fairly robust data (clear open, CTR, etc.) **Official Response from Sarah Moore:** > Hi Chelsea, Thanks for posting your feedback. We appreciate it! I will be sure to pass along your request for more/better templates to the product team. They love hearing from customers. Happy Marketing! ### 17. Good for Smaller Teams **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2018 **What do you like best about Act-On?** I really like that you can see who visits your sites, which downloads they make and the timeline of every interaction. This is really helpful when determining where to put them in the lead process. **What do you dislike about Act-On?** I find it difficult to work with because of glitches. Sometimes I will be in the middle of editing a landing page or an email and the page freezes in IE and my changes are lost. Other times, buttons don't show up, links appear weird and sometimes I feel that bigger companies flag act-on and don't receive our emails (unusually poor open rate). Support is also too long and we can never get ahold of our account manager. **Recommendations to others considering Act-On:** If you have a bigger marketing team that needs a more sophisticated system go elsewhere. If you're small/mid-market and are just looking to dip your toes in, use Act-On. **What problems is Act-On solving and how is that benefiting you?** We are solving the question of who is accessing our site, which content performs the best and where are our inbound leads coming from. ### 18. Great Program For Marketing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2018 **What do you like best about Act-On?** I like that Act-On offers data on every email that you send out, from open rate to click rate, etc... It also allows you to integrate with many different CRM systems. I also love that your can create landing pages and forms from within their program, it really makes it a 1 stop shop when it comes to email marketing. **What do you dislike about Act-On?** Their WYSIWYG editor could use some help. While it works, I found that there were some times where code would remain even if I deleted it. Also you really need to send a test email to see what it will look like since the built in editor doesn't always represent how the email will look in a users inbox. **Recommendations to others considering Act-On:** If you're considering Act-On, I say try it out. It is a great system with lots of features that can help grow your business. **What problems is Act-On solving and how is that benefiting you?** We are seeing a much higher conversion rate with Act-On. Having the ability to quickly create forms and landing pages and edit those landing pages helps. We have also been able to organize our customers into groups based on their engagement with previous emails or even pages they visit on our website. It really helps us narrow down what the customer is looking for so we can customize what type of emails they receive. ### 19. Great Marketing Automation Software for businesses small and large **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2018 **What do you like best about Act-On?** Act-On has an easy to use automated programs and fantastic list maintenance programs to allow you to manage your data easily. We are also using data studio to export our data back into other systems so what Act-On lacks in integrations (which it does), it makes up for with flexibility. **What do you dislike about Act-On?** Support is minimal and I feel like turnover at the company is frequent which adds to this problem. **Recommendations to others considering Act-On:** Consider the fact that the tool leaves you room to build your own programs and does not include any machine learning, minimal automated program templates, etc. It's still a very robust tool that has left me room to grow. They have a great onboarding process and it's easy to pick up and get going with minimal learning curve if you know email marketing. **What problems is Act-On solving and how is that benefiting you?** We are using lead scoring to connect better with our customers. We have also used Act-On to connect with our CRM to create more personalized marketing campaigns. ### 20. Great experience and customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2018 **What do you like best about Act-On?** Acrt-on is always working to improve their system, and does a great job of actively engaging their user base. It feels like a supportive community. **What do you dislike about Act-On?** There are still some user interface issues that can be confusing or difficult to work around. But I know they are working on them. **Recommendations to others considering Act-On:** I recommend this for a small to medium sized company who needs to get started quick with quality content and email/landing page templates. Once the setup is complete, things are easy to manage, and support is only a phone call or email away. The support staff is responsive, and quick to jump in and help especially when you let them know your need is urgent. **What problems is Act-On solving and how is that benefiting you?** We are able to quickly and easily market our solutions to our customers and partners. I also like the detailed reports that are available for each email, going back to the beginning. ### 21. Switching from Sharpspring **Rating:** 5.0/5.0 stars **Reviewed by:** Mike S. | Digital Marketing Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2018 **What do you like best about Act-On?** I love the analytics that act-on offers. **What do you dislike about Act-On?** some features are a little buggy, like in exporting certain data **Recommendations to others considering Act-On:** From start to finish, Paul and Mike have made the process seamless, guiding us every step of the way. What I was most impressed with was their on-boarding process. I never felt like I was left in the dark, and literally had immediate access to their team when a question arose. It’s like I’ve said before – when it comes to being an advocate for this company - I would be 100% open to helping anyone choose Act-on and 200% open to keeping them away from SharpSpring!!! **What problems is Act-On solving and how is that benefiting you?** higher click through and open rates, better conversions ### 22. Great, easy to use, all in one marketing platform. **Rating:** 4.0/5.0 stars **Reviewed by:** Maleigh D. | Marketing Specialist, Machinery, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2018 **What do you like best about Act-On?** Act-on is a wonderful platform - offering a hub to complete most marketing tasks - social media, SEO, email marketing, campaigns, automated programs, list management, etc. It's easy to use, set up, and offers templates and help. **What do you dislike about Act-On?** Automatated programs branching can sometimes get to be a hassle, but it's not that big of a deal. Wish the Social Publish page looked a bit more clean and was a bit more clear. **Recommendations to others considering Act-On:** It's a wonderful upgrade compared to other services - it's the perfect hub for most marketing tasks. **What problems is Act-On solving and how is that benefiting you?** No problems. Many benefits - being able to do most of my tasks in one location helps quite a bit. ### 23. Easy-to-use platform that allows for more creativity and professional emails. **Rating:** 5.0/5.0 stars **Reviewed by:** Audrey S. | Graphic Designer, Plastics, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2018 **What do you like best about Act-On?** I really like how I can easily create a template in one account and share over to other accounts so I don't have to redo a template several times. **What do you dislike about Act-On?** The rich text option in creating emails could be better. As well for instance when you add in a picture from the gallery in rich text (icon?) the gallery shows up super zoomed in and can not view gallery in regular view - why is that? The feature just looks outdate or forgotten. **What problems is Act-On solving and how is that benefiting you?** We are creating more professional emails - we can track ROI much better all the way down to the customer's activity. We never had that before. ### 24. Superior customer service, good platform **Rating:** 4.0/5.0 stars **Reviewed by:** Jamie M. | Communications Specialist, Higher Education, Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2016 **What do you like best about Act-On?** The customer service support I received, both technical and with my customer success manager, was one of the best customer service experiences I've ever had from a digital service company. I feel that I would not have experienced the level of success with their product without the support. **What do you dislike about Act-On?** The user interface is a bit outdated. During the 3 months I've been with Act-On so far, many updates and new features have been applied, leading me to believe that this product will soon be an exceptional one. **Recommendations to others considering Act-On:** I recommend Act-On for the small marketing groups who need a marketing automation/email marketing solution. The platform integrates across our website, into our email client, our CRM, and other digital engagement tools like WebEx. The price is reasonable and the support is phenomenal. I already cannot live without the functionality of Act-On and I anticipate that, soon, my user experience will be exceptional (new features are constantly being released, and Act-On keeps us users updated on coming soon features). Act-On has bumped up our team's marketing game enormously. **What problems is Act-On solving and how is that benefiting you?** I'm gaining insight about our customers overall and on an individual level. I can analyze customer communication data at varying levels to assess engagement and further understand what our customers seek from us. Also, communication has been automated through the platform, meaning I no longer have to worry about confirmation emails, reminder emails, and keeping a constant flow of communication with customers. ### 25. Doing it's job so far **Rating:** 3.5/5.0 stars **Reviewed by:** Mitch H. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2018 **What do you like best about Act-On?** Ease of use, reporting capability, adaptability **What do you dislike about Act-On?** After the transition in offices, support has been hit and miss. Can be locked in. **What problems is Act-On solving and how is that benefiting you?** Marketing Automation ### 26. Act-On Email Marketing **Rating:** 2.0/5.0 stars **Reviewed by:** Lisa K. | Web Marketer, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2018 **What do you like best about Act-On?** I like scheduling emails for the future and being able to pick up on an email that needed to be designed before writing the email content. **What do you dislike about Act-On?** The customer service has been terrible. It's almost impossible to get assistance from them. I also don't like the way the dashboard looks. It can be overwhelming with the number of items on the dashboard. **What problems is Act-On solving and how is that benefiting you?** I primarily use Act-On to send emails to leads. I've noticed that just getting in there and creating an email is pretty easy, especially after you have created a few. ### 27. Act-On mostly unreliable and glitchy, but is good when it works **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Veterinary | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2018 **What do you like best about Act-On?** When it's working, it's convenient to be able to send email templates quickly and easily. I like the simplicity and user-friendliness. I like that you can edit the templates to personalize them. **What do you dislike about Act-On?** We've experienced a lot of glitches with Act-On. Emails don't send, or send to the wrong contacts. Many times it won't even load to be able to access or send templated emails. It seemed to work really well when it was first implemented here, but then it seemed to go downhill. We had an issue recently where a marketing email went out to nearly all of our veterinary practices indicating that it was sent from one single practice, which caused mass confusion and inconvenience. **What problems is Act-On solving and how is that benefiting you?** I'm not super involved with Act-On beyond using it for email templates, but it has made sending emails quicker and easier in the past. ### 28. Decent software **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Printing | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2018 **What do you like best about Act-On?** The email updates that we recieve daily letting us know who visited the website, what pages, and when. **What do you dislike about Act-On?** It doesn't seem like it has as many features as other programs have. **What problems is Act-On solving and how is that benefiting you?** We are finding out who is visiting the site - where they are coming from - and who needs follow up touches. Its improved business thus far. ### 29. Customer Service is a bust **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** April 25, 2018 **What do you like best about Act-On?** I like the ease of posting landing pages and putting together marketing emails. Very straightforward UX. **What do you dislike about Act-On?** Customer service is TERRIBLE! I called in ~10am & left a voicemail, it'd been over 24 hours and I had not received a callback. I finally decided to bite the bullet and stay on hold (our contact-us page was not syncing to SFDC). After only 30 minutes I get to someone. After an hour of walking through SFDC and Act-On, the rep came to the conclusion that there was no fix. Once off the phone, I spent time on message boards and figured it out. -- Lastly, the UX is really smooth because of how simple it is aka VERY limited design templates. **What problems is Act-On solving and how is that benefiting you?** We're staying in touch with our community. It's an easy way to stay in touch and send out announcements. ### 30. Customized marketing, unparalleled customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Genevieve G. | Director of Marketing and Business Development, Research, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2017 **What do you like best about Act-On?** Thanks to Act-On we were able to hyper-customize and precisely target potential audiences for our global events, which turned around our lackluster event registrations, filling them in under a month. Aside from that, Act-On pitched us on their customer service, so I was already expecting a lot, but the team has far surpassed my expectations. I have always had the tools, resources, and support I needed when I needed it. **What do you dislike about Act-On?** My experience has been great, there's nothing I dislike; however, I always feel like I am looking at the tip of the iceberg - no matter how much I learn and build, I feel like there's so much more I could be doing. **Recommendations to others considering Act-On:** Customer service at Act-On really is unbeatable. Even now as I'm no longer in the implementation phase, Act-On regularly contacts me with recommendations for our use, updates to the platform, and for check-ins. When I need help, the tech support system is quick and always helpful, and there are online resources and other live options. That said, it does help to have technical or tech-savvy staff in-house for implementation to work out any bugs. **What problems is Act-On solving and how is that benefiting you?** We've cleaned our lists, and maintained them with better hygiene than ever before, so we know what contacts are good, and we were actually able to identify deliverability issues through Act-On and correct them with the companies receiving our issues. We've also reduced reduce email fatigue with targeting and customized service offerings, rather than blanket blasts. ### 31. Good platform if you are not using Salesforce as your CRM **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Networking | Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2018 **What do you like best about Act-On?** It's a robust tool if you want to upgrade from a Vertical Response/MailChimp/Constant Contact email marketing tool but you aren't ready yet for a full on Marketing Automation Tool (ex: Pardot, Marketo). In addition to email marketing, the tool provides tracking, behavior scoring, deep database segmentation, lead nurturing programs, landing pages and forms. **What do you dislike about Act-On?** The Salesforce integration is very poor. It is not a bidirectional sync which means Act-On will overwrite your good date with older one because it first pushes the data to SFDC and then pulls it back into Act-On. You can "accelerate" the syncing time to every 4 hours but chances are, your Sales Team and other SFDC integrations are updating this information every hours minimum. This also means that you cannot use Act-On to make changes to fields in SFDC (ex: status changes) IF SFDC is already making those changes. **Recommendations to others considering Act-On:** I only recommend Act-On if you are not looking for any level of integration with Salesforce. If you are, I recommend going with more robust Marketing Automation tools that have a syncing of 2-4 minutes (very important). However, Act-On is a good step up to a basic email marketing tool (ex: Vertical Response, Constant Contact) as it does more than "send 1-many emails". **What problems is Act-On solving and how is that benefiting you?** Email Marketing, Data capture (forms + landing pages), tracking and cooking. ### 32. Easy to Use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2018 **What do you like best about Act-On?** Act-on is very easy to use and has all the features you would look for in a marketing automation software. **What do you dislike about Act-On?** Nothing. Once you have been in other marketing automation programs, this one is a breeze. **What problems is Act-On solving and how is that benefiting you?** List management, webinars, lead journeys, top of funnel acquisition **Official Response from Sarah Moore:** > Thanks for your feedback. We are delighted that you are a fan of Act-On and find it easy to use. Happy Marketing and continued success! ### 33. Works Well for Combo of Consumer and B2B Management **Rating:** 4.5/5.0 stars **Reviewed by:** John C. | Director of Marketing, Consumer Goods, Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2018 **What do you like best about Act-On?** I like the clean user experience with Act-On marketing automation software. I've used other MA tools that weren't as easy to implement across our teams. The forms for in-bound work well as standalone or through our new site that uses other forms that drop into Act-On. We manage hundreds of leads each week with the system and push into NetSuite as well. Once configured it has worked great. **What do you dislike about Act-On?** Still waiting for a more in-depth integration with NetSuite. It would be nice to have NS on the level as sales force so we can automate more of the nurture process. **Recommendations to others considering Act-On:** A nice solution for managing leads, nurturing leads and account-based marketing. **What problems is Act-On solving and how is that benefiting you?** Lead generation, nurturing and management ### 34. A lot of buried features & poor support **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2018 **What do you like best about Act-On?** They do offer a lot of tools to do most marketing functions. **What do you dislike about Act-On?** It's hard to find anything without support telling you where they are. Support takes a week to get back to you. **What problems is Act-On solving and how is that benefiting you?** Forms and emails. But it was a forced on solution, not by choice. ### 35. Act-On produces great Email content **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2018 **What do you like best about Act-On?** I really like the metrics for opening emails and open counts. Act-On has been producing some great email content. **What do you dislike about Act-On?** I wish I could get previews before the emails go out. I wish we had more customization options for our content. I would love to be able to include video in my emails. **Recommendations to others considering Act-On:** I would definitely recommend using this service if it is available to you. You will get analytics that you can use to reach out to your customer base on follow up on their specific interests. **What problems is Act-On solving and how is that benefiting you?** I am able to track what my specific customers are interested in based on the links they click. I may look to expand to Act On down the road for my other businesses. Are currently use Mailchimp for my other businesses. ### 36. Great MA Platform for SMB & Enterprise **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Act-On?** Act-On is very intuitive to a marketing user and the integration with SugarCRM is seamless. It puts all activity of leads/contacts right at the finger tips of the sales rep. **What do you dislike about Act-On?** There is some times too many features in Act-On that it can be overwhelming. **What problems is Act-On solving and how is that benefiting you?** Needed to deliver more qualified leads to sales reps. Sales reps have received leads in SugarCRM and they are prioritized who they should be speaking to first. It has saved reps a lot of time and they love act-on! ### 37. After a few months of using the platform, we still are having issues **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2017 **What do you like best about Act-On?** Creating landing pages and email templates with the drag and drop feature is pretty easy. **What do you dislike about Act-On?** There's a couple little things that don't make sense with how they are set up, which is a bit frustrating. Like not being able to customize formatting of a multiple choice module within an email, even though you can customize everything else. **Recommendations to others considering Act-On:** There's quite a bit of setup and time involved in getting familiar with all the features and capabilities, but this is true for most platforms. There's a lot of support resources available via videos, but sometimes you just need someone to walk you through it instead of pointing you to a video. Overall, it's been a pretty good transition and experience, just not easy. **What problems is Act-On solving and how is that benefiting you?** Streamlining the sales process. We are still working on this, as we switched CRM at the same time as we did marketing automations. So far, things seem to be falling into place, but it's been challenging mapping everything over correctly and executing the integrations. Part of it could be user error, however. ### 38. Poor customer support with bad product performance **Rating:** 0.5/5.0 stars **Reviewed by:** Maya R. | Vice President of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2017 **What do you like best about Act-On?** My company has been using Act-On for almost 3 years growing from a few dozens leads a month to hundreds. During this time I have tested almost all of Act-On functionality. They offers very basic marketing automation capabilities: online forms, sending email, tracking known and anonymous visitors and lead score. Everythings else is only on paper and is not working well enough to provide value. **What do you dislike about Act-On?** 1) Integration - #1 issue when growing with Act-on. Majority of tools do not offer integration with Act-On and even the few that do - it's not a native integration to forms, but to lists (due to type of APIs they are offering) which reduces your capabilities significantly and reduce efficiency. Even their native integration (GoToWebinar for example) are not perfect. They provide zero support and have provided us suggestions for workarounds that have only wasted our time and have not solve the issue. 2) My experience with Act-On has been painful from almost day one and mostly due to their horrible customer support. They keep moving you from one person to another. Customer success managers change every few months, usually without telling you. Their support 'engineers' proficiency is very low and availability of calls is usually one week. 3) Almost all features are half-baked from reporting to social media, automated programs, landing pages and many more. It seems like they just want to check a checkbox and not really provide value to their customers. They solely rely on the understand the replacing a marketing automation system is a hard process which requires many resources. **Recommendations to others considering Act-On:** Choose a different vendor **What problems is Act-On solving and how is that benefiting you?** It offers basic marketing automation capabilities, but when choosing a marketing automation platform you need to remember that transition cost is high and you need to find a long-term solution. I highly doubt it Act-On can be the right fit for any company regardless of size and focus. ### 39. Intuitive system, some bugs **Rating:** 3.5/5.0 stars **Reviewed by:** Eric K. | Graphic Designer and Photographer, Hospital & Health Care, Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2018 **What do you like best about Act-On?** The drag and drop features really make setting up emails very simple! **What do you dislike about Act-On?** Not sure if it is the fact that I am on a Mac or using Chrome or a combination of the two, but sometimes loading the gallery can be very slow, sluggish and buggy. It really trained me to save often. **What problems is Act-On solving and how is that benefiting you?** I use Act On to create email layouts. This is the first software I have used to set up email campaigns. I really did like the analytics section and it's helpful to see the heatmaps. ### 40. Act-On - marketing automation for Mid size businesses **Rating:** 4.0/5.0 stars **Reviewed by:** Paul M. | Director, Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2017 **What do you like best about Act-On?** Pricing methodology - per active contact means that a business can affordably access high end marketing automation. Great support. Ongoing webinars and training. Email and landing page template is simple yet powerful and complete. Email engine and tracking is very good. Touches all aspects of marketing inbound and outbound. Constant improvements List management and integration to crm like Salesforce works well **What do you dislike about Act-On?** Interface can still be a tad clunky, especially the automation - most are visually created now. Reporting in professional package isn’t very useful, takes too much effort to pull together. The forms creation is not intuitive (although it works well) limited integrations (has the key ones for CRM but could do with some other packages out there) **What problems is Act-On solving and how is that benefiting you?** Have been able to run significantly more campaigns with the same staff - 10x. Better email and contact data allows us to create more targeted campaigns while updating contact data. After website update, will link contact capture better from within Act-On. All webinars, events, etc, are better managed and tracked with registration landing pages and forms and automation to send confirmations, reminders and thanks uous ### 41. Right for the price **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2018 **What do you like best about Act-On?** So user-friendly! Perfect solution for companies implement marketing automation for the first time! **What do you dislike about Act-On?** n/a. It was right for the business we were using the software in **What problems is Act-On solving and how is that benefiting you?** seamless operation of marketing. Better marketing data in one place. Centralized analytics ### 42. Good Product, but Did not Fulfill a Contractual Obligation **Rating:** 2.5/5.0 stars **Reviewed by:** Tom R. | President, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2017 **What do you like best about Act-On?** Great Product features, does what a Marketing Automation package should do. Provided decent pricing for a small business. **What do you dislike about Act-On?** Reneged on a commitment to build out a connector to ConnectWise PSA. Said they would have it in two months and one year later, they stopped even talking to me about it. It is as if they never made the commitment. **Recommendations to others considering Act-On:** Make sure that it does what you want before you purchase. Don't rely on commitments for build outs since if it is not in their strategic direction, they might not fulfill those commitments. **What problems is Act-On solving and how is that benefiting you?** Marketing lead generation management system. Tracks customers scores and alerts on leads. Supports mail, campaigns, Website traffic etc. ### 43. Small Business to Enterprise **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2018 **What do you like best about Act-On?** Act-on takes marketing to the next level. It has the capability to manage campaigns, landing pages, website tracking/prospecting, forms, automated programs, manage media and assets and more. Rather than having mailchimp, constant contact, for email and another tool for landing pages and forms, you can really create all of these funnels in one without having to go to multiple sources. **What do you dislike about Act-On?** The learning curve for new employees to learn if they have never used a full marketing automation software before is challenging. It is not as easy to learn and use as other stand-alone products because of its extensive capabilities. You would enjoy this more if you had some CSS HTML knowledge to take your forms and landing pages to the next level. **What problems is Act-On solving and how is that benefiting you?** Customer outreach, lead generation are two key ways we use act-on. ### 44. Promotional offer caught my eye to complete this Act on survey **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2018 **What do you like best about Act-On?** Besides the marketing email for this survey and promotion. The fact that your product shows feedback for all the people that picked up the emails, who opened attachments, or the people that did not look at the email from the distribution list. Very helpful for prospecting and knowing the right people to contact. **What do you dislike about Act-On?** The isn't much to dislike. It is rather user friendly, but that can be improved as with any tech product. Visually the screen graphs and how the information is displayed can be made a bit cleaner and easier on your eyes. **Recommendations to others considering Act-On:** doing great so far, as I stated in the other questions We are using the Act On software to enhance the marketing of bringing on new products and how effective our marketing campaign has been for these product. we are using the Act On product to enhance the validity of the distribution lists and to see if anyone is looking at the emails after we call and talk with them. We are using the information that Act On provides to find ways to improve our current ways of marketing and seeing how we can enhance them. It is another way to analyze our efforts and find ways to improve them. The isn't much to dislike. It is rather user friendly, but that can be improved as with any tech product. Visually the screen graphs and how the information is displayed can be made a bit cleaner and easier on your eyes. **What problems is Act-On solving and how is that benefiting you?** We are using the Act On software to enhance the marketing of bringing on new products and how effective our marketing campaign has been for these product. we are using the Act On product to enhance the validity of the distribution lists and to see if anyone is looking at the emails after we call and talk with them. We are using the information that Act On provides to find ways to improve our current ways of marketing and seeing how we can enhance them. It is another way to analyze our efforts and find ways to improve them. ### 45. Great automation program and platform that is easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Erica C. | Marketing Manager, Hospital & Health Care, Enterprise (> 1000 emp.) **Reviewed Date:** September 25, 2017 **What do you like best about Act-On?** The ease with which I can build an automation program is my absolutely favorite thing about Act-On. It doesn't take me nearly as long to build an entire campaign as it has in other systems. Email and landing pages are simple to design with drag-and-drop features, and the icons used for the automation program make it a smooth process. The university courses offered are also very helpful anytime I run into an issue I'm not familiar with. **What do you dislike about Act-On?** I have been using Act-On for a few months and haven't come across anything that I don't like. Any time that I have needed help with something, I have found a guide or course in the virtual university or contacted the help desk to get it quickly resolved. **What problems is Act-On solving and how is that benefiting you?** Providing our subscribers with more customized content is a major benefit. We are able to better engage with our consumers and therefore move them through the funnel. ### 46. I am an Act-On fan! **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew J. H. | Co-Founder | Vice President , Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2018 **What do you like best about Act-On?** The ability to quickly learn how to use the system and it's wide range of features across the business development and marketing landscape. It is great for all things automation but the data and intelligence attributes make it far more valuable than simply carrying out automated tasks. **What do you dislike about Act-On?** Some of the wysiwyg editing features are a bit less than I'd like capability-wise. The templates are also really not as useful as they are worth. **What problems is Act-On solving and how is that benefiting you?** Deployment of media assets and email / social listening. ### 47. Great piece of kit....just don’t rely on it for reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Thomas G. | Marketing Manager, Civil Engineering, Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2017 **What do you like best about Act-On?** I love act-ons all encompassing systems. It integrates excellently with Netsuite, which was one of the main selling points for us a sme. The editing function has increased in usability over the last year and now competes with other marketing softwares, even excelling over certain other marketing softwares. **What do you dislike about Act-On?** The reporting for Act-on unfortunately is very vague. Don’t expect to get some of the more granular details without some digging. Little to no SEO tools apart from the page evaluation tool, which while handy is limited in its usefulness. **Recommendations to others considering Act-On:** Great piece of kit, reporting is slightly weak but it makes up for that in other areas. Easy integration with Netsuite. **What problems is Act-On solving and how is that benefiting you?** We find that automatic is a great source of business generation. We use it to nurture and assign leads to our sales team with great efficiency. With out Netsuite integration we have streamlined our whole operation from segmentation to pricing. ### 48. Act-On Makes Marketing Automation Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Denise R. | Marketing Coordinator, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2016 **What do you like best about Act-On?** There's a few things I like about Act-On. - Act-On is intuitive and very easy to learn. The help center is filled with helpful videos and FAQs. - Email and landing page templates are such a time saver! These templates make it easy to build and execute mini-campaigns in under an hour. - I have to give it up to Act-On support team. They are very responsive, friendly and always helpful! **What do you dislike about Act-On?** I could think of two improvements I would like to see in the future. The social media platform is helpful and time saving, however, the posts you share don't always render nicely once they are published (e.g. Facebook and LinkedIn). The other improvement would be the marketing calendar. It was recently updated and I actually like the other version with the color coding better. **Recommendations to others considering Act-On:** Go for it! It's easy to use yet efficient for both your marketing team and sales team. **What problems is Act-On solving and how is that benefiting you?** The marketing team no longer depends on the time or workloads of our development or IT team. Act-On makes it so easy for us to create and execute our own landing pages and forms. This was definitely a game changer for our marketing team… and dev and IT are pretty happy about it too. We are also better at targeting our leads and customizing our emails and landing pages accordingly in a matter of minutes. We are able to sync our marketing lists with CRM making us much more efficient and saving us lots of time when it comes to targeting, customizing and sending our marketing messages. ### 49. Great overall marketing automation and UX capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Brandon D. | Digital Marketing Team Lead, Insurance, Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2017 **What do you like best about Act-On?** Act-On provides EVERYTHING that you need to get up and running with marketing automation which immediately improves your email marketing campaigns and enhances the overall user experience for your customers or prospects. Act-On provides image hosting, email/landing page templates, list segmentation, etc., but the best thing about Act-On is the customer support! Always quick to respond, issues are often resolved within minutes of submitting the request. **What do you dislike about Act-On?** Reporting seems a bit clunky. Metrics and results are crucial in the decision-making process so I would love to see Act-On improve in this area. Also, landing page creation can be cumbersome, but the more you create, you will figure out what is best for your work-flow. Act-On also provides very good documentation, and as I said, the customer support is fantastic. **Recommendations to others considering Act-On:** We chose Act-On based on the ability to handle multiple clients (Enterprise edition) which allows us to use similar features, campaigns, and user experiences for each, while keeping the metrics and results separated. **What problems is Act-On solving and how is that benefiting you?** We have automated customer retention efforts with transactional messages that are sent based on segmented data. We are also working to consolidate data and score our prospects by engagement. ### 50. Act-On - Automation & Email **Rating:** 4.0/5.0 stars **Reviewed by:** Tara C. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2017 **What do you like best about Act-On?** Act-On is very easy to use tool. As an email team of 1 person I'm able to juggle deploying 50+ emails a month as well as my other marketing tasks. I really like how easy it is to upload PDFs or other external documents and create external links, this saves myself and internal users of those links lots of time and headaches. I like the marketing automation part, it's very simple to send a customer on a journey based off of a form they fill out as well as notify internal employees of their actions, for our sales team this has been invaluable. Organizing marketing lists is very easy and I love how you can locate a specific list and see the mailings that were sent to the list. **What do you dislike about Act-On?** I dislike Act-On's reporting, we even have Datastudio and I find that just as tricky to understand. As mentioned above, I don't have time to do a "roll up" report for my parent account as well as my child accounts, merge together in excel & make sense of. I don't think any of the prospector tools are of any value, they are low quality and it would be easiest to pull that data from the native tool (i.e. Facebook, Twitter, Google Analytics). I don't think the social listener is helpful. I also hate how long it can take to upload a photo, I think this has to be a bug within Act-On but when you are composing an email and you click upload image and may have accidently uploaded the wrong one, if you click "cancel" instead of "okay" it still uploads the image. **Recommendations to others considering Act-On:** Act-On does email and marketing automation right, it's so easy to have parent and child accounts and be able to toggle between them. **What problems is Act-On solving and how is that benefiting you?** In my role, I love the automation tool. One way we use it that has been extremely helpful is we have an automation set up where depending on what country someone selects a triggered email is sent from the appropriate sales rep. ## Act-On Discussions - [Is it difficult to switch from Act-on to another MAP if need be?](https://www.g2.com/discussions/is-it-difficult-to-switch-from-act-on-to-another-map-if-need-be) - 2 comments, 3 upvotes - [Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.](https://www.g2.com/discussions/do-you-think-you-will-ever-integrate-with-deltek-tools-engineering-firms-use-them-a-lot-and-it-would-be-nice-to-integrate-with-this-crm) - 1 comment, 1 upvote - [How best can I use Act-on to support sales through insights and trends?](https://www.g2.com/discussions/how-best-can-i-use-act-on-to-support-sales-through-insights-and-trends) - 1 comment, 1 upvote - [View Act-On pricing details and edition comparison](https://www.g2.com/products/act-on/reviews?page=17§ion=pricing&secure%5Bexpires_at%5D=2026-08-06+03%3A17%3A00+-0500&secure%5Bsession_id%5D=fa27a51b-2266-4d43-a897-d38884c6287c&secure%5Btoken%5D=f4761a4a5d5aa37f99dbf5e3ce1c894a0aac1afb1dcfae35b901d0858bc3bab2&format=llm_user) ## Act-On Integrations - [DM Valid](https://www.g2.com/products/dm-valid/reviews) - [Dynamics 365 Marketing](https://www.g2.com/products/dynamics-365-marketing/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Infor Customer Relationship Management (CRM)](https://www.g2.com/products/infor-customer-relationship-management-crm/reviews) - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) - [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) - [Oracle Database](https://www.g2.com/products/oracle-database/reviews) - [SugarCRM](https://www.g2.com/products/sugarcrm-sugarcrm/reviews) - [Sugar CRM Connector](https://www.g2.com/products/sugar-crm-connector/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) ## Act-On Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications - Drip Campaigns - Customer Segmentation **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics - Predictive Analytics - Behavioral Analytics - Campaign Analytics - Website Analytics - Visual Analytics **Platform Basics** - Dynamic Segmentation - Journey Optimization **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library - Email Templates **Agentic AI - Visitor Identification** - Cross-system Integration - Third-Party Integrations - Social Media Integration **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making - AI/Machine Learning - Social Media Integration - Third-Party Integrations **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **** - Conversion Rate Optimization - SEO Management - Drag & Drop - Visual Analytics - API - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Real-Time Reporting - Customizable Templates - Real-Time Data - A/B Testing - Screen Activity Recording - Site Search Tracking - Trend Analysis - Visitor Tracking - Customer Segmentation - Engagement Tracking - Activity Tracking - Sales Trend Analysis - Funnel Analysis - Widgets - Alerts/Escalation - Real-Time Analytics - Heatmaps - Search/Filter - Conversion Tracking - Reporting/Analytics - Referral Tracking - Real-Time Monitoring - Generative AI - Data Visualization - Behavior Tracking - Keyword Tracking - Pageview Tracking - Customizable Reports - Charting - Visualization - Activity Dashboard - Real-Time Notifications - Access Controls/Permissions - Time on Site Tracking - Web Traffic Reporting - Monitoring - Tagging - Dashboard Creation - Campaign Management - Campaign Analytics - Customizable Branding - Alerts/Notifications - User Interaction Tracking - AI Copilot - Customer Journey Mapping - Goal Setting/Tracking - Multiple Site Management - Website Analytics **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing - Activity Dashboard - Activity Tracking - A/B Testing **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO - Real-Time Analytics - Campaign Analytics - Reporting/Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **** - Multi-Channel Marketing - Map Creation - Email Marketing - Single Sign On - Performance Metrics - Customer Database - API - Activity Dashboard - Data Linking - Whiteboard - Drag & Drop - Data Visualization - Collaboration Tools - Brainstorming - Conversion Tracking - Workflow Management - Activity Tracking - Behavior Tracking - Personalization - Customizable Reports - Customer Journey Mapping - Customer Profiles - AI Copilot - Third-Party Integrations - Real-Time Notifications - Tagging - Audience Targeting - CRM - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Communication Management - Attribution Modeling - Action Management - Map Sharing - Engagement Tracking - Customizable Branding - Generative AI - Customer Touchpoints - Customer Experience Management - Diagramming - Campaign Management - A/B Testing - Storyboarding - Customer Segmentation **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability - Workflow Management - List Management - Template Management - Email Management - Subscription Management - Click Tracking **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Discovery** - Lead Management - Scoring/Ranking - Lead Context - Pipeline Management - Workflow Management - Opportunity Management - Task Management - Contact Management - Calendar Management - Email Management - Campaign Management **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration - Social Media Integration - Multi-Channel Marketing **** - Third-Party Integrations - Customizable Branding - Email Monitoring - Generative AI - Mobile Access - WYSIWYG Editor - Real-Time Data - Unsubscribe Database - AI Copilot - Drag & Drop - Geolocation - Event Triggered Actions - Simple Mail Transfer Protocol (SMTP) - Contact Database - Campaign Analytics - SMS Messaging - Customizable Forms - Autoresponders - Email Marketing - Message Personalization - Reporting/Analytics - Dynamic Content - Customizable Fields - Campaign Scheduling - Email Distribution **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Management** - Conversion Viability - Workflow **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Data Synchronization - Analysis - Sales Trend Analysis - Demographic/Firmographic Data - Real-Time Data **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Landing Page Builders** - Cross-system Integration **** - Drag & Drop - Interaction Tracking - Customizable Fields - Multiple Scoring Models - CRM - Customer Segmentation - Predictive Analytics - Prioritization - Lead Qualification - Contact Database - Reporting & Statistics - Alerts/Notifications - Email Marketing - Lead Nurturing - Web Forms - Document Storage - Search/Filter - Prospecting Tools - Email Tracking - Sales Forecasting - Customizable Templates - Lead Generation - Sales Reports - Lead Distribution - Data Enrichment - AI Copilot - API - Real-Time Notifications - Lead Capture - Reminders - Generative AI - Forecasting - Email Templates - Activity Dashboard - Activity Tracking **** - Campaign Segmentation - Form Builder - Contact Management - Website Management - API - Drip Campaigns - Email Marketing - Event Triggered Actions - Website Publishing Options - Engagement Tracking - Email Management - Customizable Branding - Template Management - Conversion Rate Optimization - Alerts/Notifications - Customizable Forms - SEO Management - Real Time Editing - Conversion Tracking - Campaign Management - Forms Management - Widgets - Lead Management - Customizable Fields - Activity Dashboard - Autoresponders - WYSIWYG Editor - CRM - Activity Tracking - Design Management - Content Management - Responsive Web Design - Reporting & Statistics - Lead Capture - AI Copilot - Customer Segmentation - Web Forms **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Act-On Alternatives - [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) - 4.4/5.0 (938 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,239 reviews) - [Ortto](https://www.g2.com/products/ortto/reviews) - 4.4/5.0 (610 reviews)