Act-On Features

Based on 394 Act-On reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file.

Based on 307 Act-On reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Based on 282 Act-On reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

Based on 377 Act-On reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements

Based on 337 Act-On reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Based on 398 Act-On reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Based on 206 Act-On reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies.

Based on 204 Act-On reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Based on 392 Act-On reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Based on 259 Act-On reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

Based on 26 Act-On reviews. Ability to define a custom domain from which emails are sent.

As reported in 25 Act-On reviews. Able to send emails from multiple domains.

As reported in 28 Act-On reviews. Ability to use a dedicated IP for deliverability.

Availability and quality of documentation for API, code library, implementation, and set up. 28 reviewers of Act-On have provided feedback on this feature.

Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others. This feature was mentioned in 27 Act-On reviews.

As reported in 35 Act-On reviews. Tracks emails sent and delivery rates and compiles them into standard reports.

Provides features and infrastructure to allow scaling for large organizations. This feature was mentioned in 29 Act-On reviews.

Emails are consistently received and software performs reliably. This feature was mentioned in 36 Act-On reviews.

Syncs lead data within the sales database for consistency and accuracy This feature was mentioned in 28 Act-On reviews.

As reported in 29 Act-On reviews. Provides analysis on lead scores, funnel insights, and both open and closed opportunities

Based on 707 Act-On reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically

Based on 697 Act-On reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending.

Based on 692 Act-On reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

Based on 615 Act-On reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores

Based on 640 Act-On reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.

Based on 539 Act-On reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

Based on 518 Act-On reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.

Based on 603 Act-On reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages.

Based on 519 Act-On reviews and verified by the G2 Product R&D team. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

Based on 579 Act-On reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

Based on 560 Act-On reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database.

Based on 625 Act-On reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

Based on 590 Act-On reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

Based on 575 Act-On reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

Based on 572 Act-On reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

Based on 514 Act-On reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.

Based on 533 Act-On reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system.

Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. 140 reviewers of Act-On have provided feedback on this feature.

Automatically scores prospects based on behavior and engagement levels. 123 reviewers of Act-On have provided feedback on this feature.

Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. 125 reviewers of Act-On have provided feedback on this feature.

Based on 507 Act-On reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.

Based on 428 Act-On reviews and verified by the G2 Product R&D team. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.

Based on 336 Act-On reviews and verified by the G2 Product R&D team. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.

As reported in 79 Act-On reviews. Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.

Based on 306 Act-On reviews and verified by the G2 Product R&D team. Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.

Based on 373 Act-On reviews and verified by the G2 Product R&D team. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.

Based on 317 Act-On reviews and verified by the G2 Product R&D team. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.

Based on 97 Act-On reviews and verified by the G2 Product R&D team. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.

Based on 233 Act-On reviews and verified by the G2 Product R&D team. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time

Based on 648 Act-On reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

Based on 576 Act-On reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.

Based on 411 Act-On reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.

Based on 355 Act-On reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

Based on 389 Act-On reviews and verified by the G2 Product R&D team. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.

Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates. This feature was mentioned in 36 Act-On reviews.

Quantity and quality of preset email templates for administrators to construct their own emails. This feature was mentioned in 36 Act-On reviews.

As reported in 35 Act-On reviews. Able to customize the unsubscribe templates, handler, and tracking.

Able to segment transactional emails based on their purpose. 35 reviewers of Act-On have provided feedback on this feature.

Detailed logs for tracking and debugging mail server activity. This feature was mentioned in 26 Act-On reviews.

Alerts administrator whenever a pre-set event occurs. This feature was mentioned in 30 Act-On reviews.

Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.) 26 reviewers of Act-On have provided feedback on this feature.

API used to track the status of emails. 24 reviewers of Act-On have provided feedback on this feature.

API used to send emails (e.g. Web API, SMTP API) 25 reviewers of Act-On have provided feedback on this feature.

Testing to ensure emails do not go to recipient's spam folder. 30 reviewers of Act-On have provided feedback on this feature.

Based on 17 Act-On reviews. Integrates with e-commerce platforms.

Based on 34 Act-On reviews. Integrates with email marketing providers to share captured lead data.

Allows companies to connect landing pages to their existing domain. 31 reviewers of Act-On have provided feedback on this feature.

Based on 127 Act-On reviews. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.

As reported in 134 Act-On reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.

Based on 134 Act-On reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.

Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. 94 reviewers of Act-On have provided feedback on this feature.

As reported in 79 Act-On reviews. Helps allocate marketing budget based predicted amount of incoming revenue.

Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. This feature was mentioned in 94 Act-On reviews.

As reported in 94 Act-On reviews. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.

As reported in 116 Act-On reviews. Allows for custom report types to match the goals of a company.

Aligns lead scores with predefined lead distribution criteria 25 reviewers of Act-On have provided feedback on this feature.

As reported in 24 Act-On reviews. Matches and assigns leads to the correct sales representative

As reported in 23 Act-On reviews. Determines which leads should be prioritized and then accelerates them up the pipeline

As reported in 26 Act-On reviews. Integrates with lead capture and lead intelligence tools to discover leads

As reported in 32 Act-On reviews. Creates and assigns scoring system to rank the viability of leads

Integrates with CRM or marketing automation tools to contextualize lead data This feature was mentioned in 24 Act-On reviews.

Based on 20 Act-On reviews. Reports on and analyzes lead scores to determine the conversion rate of lead opportunities

Based on 22 Act-On reviews. Aligns lead scores and strategy with existing sales operations

Based on 74 Act-On reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs

Based on 85 Act-On reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns

Based on 84 Act-On reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history

Based on 86 Act-On reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results

Based on 35 Act-On reviews and verified by the G2 Product R&D team. Includes features for budgeting, forecasting, and managing marketing investments

Based on 39 Act-On reviews and verified by the G2 Product R&D team. Offers a white labeling service for agencies or resellers to customize platform branding

Based on 91 Act-On reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy

Based on 106 Act-On reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns

Based on 73 Act-On reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities

Based on 78 Act-On reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels

Based on 74 Act-On reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback

As reported in 18 Act-On reviews. Provide templates for customer journey mapping to jumpstart the process.

As reported in 19 Act-On reviews. Ability to export customer journey maps in a variety of formats to present and analyze.

Allow team members to invite others to collaborate on journey maps and make direct changes. This feature was mentioned in 17 Act-On reviews.

Provide the ability to compare the experiences of multiple personas in one journey map. 14 reviewers of Act-On have provided feedback on this feature.

Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation.

As reported in 18 Act-On reviews. Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).

Automates the testing and optimization of customer-facing messaging and campaigns. This feature was mentioned in 17 Act-On reviews.

Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). This feature was mentioned in 17 Act-On reviews.

Based on 13 Act-On reviews. Ability to measure product usage by feature, campaign performance by source, and other trending metrics.

Provides dashboards to combine and visualize quantitative and qualitive customer journey data. This feature was mentioned in 19 Act-On reviews.

Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. This feature was mentioned in 17 Act-On reviews.

As reported in 15 Act-On reviews. Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.

As reported in 17 Act-On reviews. Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.

Based on 15 Act-On reviews. Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements.

Based on 40 Act-On reviews. Allows users to drag and drop items and content to customize their site's look.

Provides ready-made templates for simplified landing page creation. This feature was mentioned in 39 Act-On reviews.

Based on 36 Act-On reviews. Allows users to edit a page's HTML or CSS code, or add custom code.

Allows users to upload and manage content such as photos, videos, and audio. 39 reviewers of Act-On have provided feedback on this feature.

Enables users to test changes to a page by administering the change to a portion of visitors and measuring conversion. 31 reviewers of Act-On have provided feedback on this feature.

As reported in 43 Act-On reviews. Creates mobile responsive pages for optimized viewing on mobile devices.

As reported in 34 Act-On reviews. Gives users insight into unique pageviews, conversions, visitor location and device type, etc.

Optimizes content to increase search engine result rankings. 27 reviewers of Act-On have provided feedback on this feature.

Allows users to generate text based on a text prompt. This feature was mentioned in 10 Act-On reviews.

Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used

Is this technographic data accurate and up to date?

Works across multiple software systems or databases

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Works across multiple software systems or databases

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives