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Best Email Marketing Software

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Email marketing software allows businesses to build and manage email lists, segment audiences, design and send customized campaigns, and monitor subscriber engagement, helping marketing teams, growth teams, and small business owners engage prospects, nurture leads, and retain customers through personalized communication.

Core Capabilities of Email Marketing Software

To qualify for inclusion in the Email Marketing category, a product must:

Enable the creation and sending of emails via HTML or a WYSIWYG editor
Provide email templates
Allow users to preview and send test emails
Store, track, segment, and manage email contact lists
Offer campaign-based reporting and analytics to measure engagement and performance
Support clear opt-in and easy opt-out options compliant with global regulations such as CAN-SPAM, GDPR, and CASL
Focus on email as the primary channel and not be categorized as marketing automation
Common Use Cases for Email Marketing Software

Email marketing tools are used across industries to drive direct communication with prospects and customers. Common use cases include:

Sending targeted promotional campaigns and newsletters to segmented subscriber lists
Triggering automated emails based on customer behavior and CRM data
Running drip campaigns to nurture leads through the sales funnel
How Email Marketing Software Differs from Other Tools

This category covers point solutions dedicated to email as the primary channel. While email marketing is a common feature within marketing automation platforms, those tools go beyond email by offering lead management, dynamic segmentation, landing pages, and full campaign lifecycle analytics. Some email marketing tools extend their reach with SMS marketing, push notifications, or social media management capabilities via integrations.

Insights from G2 Reviews on Email Marketing Software

According to G2 review data, users highlight drag-and-drop email builders, list segmentation, and campaign analytics as the most valued features. Teams frequently cite ease of use and strong deliverability rates as primary reasons for platform selection.

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Best Email Marketing Software At A Glance

Leader:
Constant Contact
Constant Contact
Highest Performer:
Mailscale
Mailscale
Easiest to Use:
Flodesk
Flodesk
Top Trending:
Instantly
Instantly
Best Free Software:
Intuit Mailchimp Email Marketing
Intuit Mailchimp Email Marketing
Show LessShow More
Easiest to Use:
Flodesk
Flodesk
Top Trending:
Instantly
Instantly
Best Free Software:
Intuit Mailchimp Email Marketing
Intuit Mailchimp Email Marketing

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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474 Listings in Email Marketing Available
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    G2 Score
Constant Contact
(7,256)4.1 out of 5
Optimized for quick response
View top Consulting Services for Constant Contact
Entry Level Price:Starting at $12.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong con

    Users
    • Marketing Manager
    • Owner
    Industries
    • Non-Profit Organization Management
    • Marketing and Advertising
    Market Segment
    • 70% Small-Business
    • 23% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Constant Contact is a marketing tool used for managing and sending email campaigns, social media posts, and SMS messages to clients and prospects.
    • Reviewers frequently mention the user-friendly interface, the ease of creating and managing campaigns, the ability to preview emails on different devices, and the helpful analytics for tracking campaign performance.
    • Users experienced issues with the platform's speed, limitations in automation capabilities, difficulties in customizing templates, and challenges with the platform's cost, especially for larger contact databases.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Constant Contact Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,059
    Easy Creation
    495
    Email Marketing
    490
    Simple
    457
    Helpful
    418
    Cons
    Missing Features
    286
    Limited Customization
    255
    Limited Features
    254
    Limited Templates
    210
    Layout Issues
    183
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Constant Contact features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 8.8
    8.6
    Performance and Reliability
    Average: 8.7
    8.9
    Sending Outbound Emails
    Average: 8.9
    8.3
    Building and Personalizing Emails
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Constant Contact
    Company Website
    Year Founded
    1995
    HQ Location
    Waltham, US
    Twitter
    @ConstantContact
    67,332 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,147 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong con

Users
  • Marketing Manager
  • Owner
Industries
  • Non-Profit Organization Management
  • Marketing and Advertising
Market Segment
  • 70% Small-Business
  • 23% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Constant Contact is a marketing tool used for managing and sending email campaigns, social media posts, and SMS messages to clients and prospects.
  • Reviewers frequently mention the user-friendly interface, the ease of creating and managing campaigns, the ability to preview emails on different devices, and the helpful analytics for tracking campaign performance.
  • Users experienced issues with the platform's speed, limitations in automation capabilities, difficulties in customizing templates, and challenges with the platform's cost, especially for larger contact databases.
Constant Contact Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,059
Easy Creation
495
Email Marketing
490
Simple
457
Helpful
418
Cons
Missing Features
286
Limited Customization
255
Limited Features
254
Limited Templates
210
Layout Issues
183
View All Pros and Cons
Constant Contact features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 8.8
8.6
Performance and Reliability
Average: 8.7
8.9
Sending Outbound Emails
Average: 8.9
8.3
Building and Personalizing Emails
Average: 8.7
Seller Details
Seller
Constant Contact
Company Website
Year Founded
1995
HQ Location
Waltham, US
Twitter
@ConstantContact
67,332 Twitter followers
LinkedIn® Page
www.linkedin.com
1,147 employees on LinkedIn®
Brevo Marketing Platform
(2,514)4.5 out of 5
Optimized for quick response
14th Easiest To Use in Email Marketing software
View top Consulting Services for Brevo Marketing Platform
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitabl

    Users
    • CEO
    • Founder
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 84% Small-Business
    • 12% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Brevo Marketing Platform is a tool that integrates email, SMS, automation, and CRM for marketing purposes.
    • Reviewers like the platform's intuitive interface, strong automation for lifecycle campaigns, solid segmentation and reporting, and its reasonable pricing, making it a great option for small to mid-sized teams.
    • Users mentioned that some of the more advanced automation and analytics feel limited compared to specialized tools, the reporting can sometimes lack depth for deeper performance insights, and SMS pricing can add up quickly if used heavily.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Brevo Marketing Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    314
    Features
    190
    Email Marketing
    171
    Easy Setup
    168
    Simple
    158
    Cons
    Missing Features
    107
    Limited Features
    80
    Limited Customization
    71
    Learning Curve
    67
    Expensive
    55
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Brevo Marketing Platform features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 8.8
    8.9
    Performance and Reliability
    Average: 8.7
    9.0
    Sending Outbound Emails
    Average: 8.9
    8.9
    Building and Personalizing Emails
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Brevo
    Company Website
    Year Founded
    2012
    HQ Location
    Paris
    Twitter
    @brevo_official
    16,051 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    863 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitabl

Users
  • CEO
  • Founder
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 84% Small-Business
  • 12% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Brevo Marketing Platform is a tool that integrates email, SMS, automation, and CRM for marketing purposes.
  • Reviewers like the platform's intuitive interface, strong automation for lifecycle campaigns, solid segmentation and reporting, and its reasonable pricing, making it a great option for small to mid-sized teams.
  • Users mentioned that some of the more advanced automation and analytics feel limited compared to specialized tools, the reporting can sometimes lack depth for deeper performance insights, and SMS pricing can add up quickly if used heavily.
Brevo Marketing Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
314
Features
190
Email Marketing
171
Easy Setup
168
Simple
158
Cons
Missing Features
107
Limited Features
80
Limited Customization
71
Learning Curve
67
Expensive
55
View All Pros and Cons
Brevo Marketing Platform features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.8
8.9
Performance and Reliability
Average: 8.7
9.0
Sending Outbound Emails
Average: 8.9
8.9
Building and Personalizing Emails
Average: 8.7
Seller Details
Seller
Brevo
Company Website
Year Founded
2012
HQ Location
Paris
Twitter
@brevo_official
16,051 Twitter followers
LinkedIn® Page
www.linkedin.com
863 employees on LinkedIn®
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Intuit Mailchimp Email Marketing
(12,893)4.3 out of 5
Optimized for quick response
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Intuit Mailchimp - Email Marketing is a dedicated solution designed to help growing businesses connect with their audience and create impactful email campaigns with ease. Trusted by over 11 million bu

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Non-Profit Organization Management
    Market Segment
    • 72% Small-Business
    • 22% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Intuit Mailchimp Email Marketing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    142
    Email Marketing
    80
    Features
    69
    Easy Creation
    58
    Templates
    55
    Cons
    Expensive
    45
    Limited Features
    32
    Learning Curve
    31
    Missing Features
    23
    Limited Customization
    22
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Intuit Mailchimp Email Marketing features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 8.8
    8.9
    Performance and Reliability
    Average: 8.7
    9.0
    Sending Outbound Emails
    Average: 8.9
    8.7
    Building and Personalizing Emails
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Intuit Mailchimp
    Company Website
    Year Founded
    2001
    HQ Location
    Atlanta, GA
    Twitter
    @MailChimp
    239,364 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,589 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Intuit Mailchimp - Email Marketing is a dedicated solution designed to help growing businesses connect with their audience and create impactful email campaigns with ease. Trusted by over 11 million bu

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Non-Profit Organization Management
Market Segment
  • 72% Small-Business
  • 22% Mid-Market
Intuit Mailchimp Email Marketing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
142
Email Marketing
80
Features
69
Easy Creation
58
Templates
55
Cons
Expensive
45
Limited Features
32
Learning Curve
31
Missing Features
23
Limited Customization
22
View All Pros and Cons
Intuit Mailchimp Email Marketing features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 8.8
8.9
Performance and Reliability
Average: 8.7
9.0
Sending Outbound Emails
Average: 8.9
8.7
Building and Personalizing Emails
Average: 8.7
Seller Details
Seller
Intuit Mailchimp
Company Website
Year Founded
2001
HQ Location
Atlanta, GA
Twitter
@MailChimp
239,364 Twitter followers
LinkedIn® Page
www.linkedin.com
1,589 employees on LinkedIn®
Instantly
(4,035)4.8 out of 5
5th Easiest To Use in Email Marketing software
View top Consulting Services for Instantly
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Instantly turns leads into clients with Automated Outreach, Deliverability Network, Sales Engagement, B2B Lead Database & AI-Powered CRM. Find your leads, create your campaigns, connect your se

    Users
    • Founder
    • CEO
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 93% Small-Business
    • 4% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Instantly is a cold email tool designed for managing and automating email campaigns, warming up email accounts, and generating leads.
    • Reviewers frequently mention the ease of use, intuitive interface, and the helpful customer support as standout features of Instantly.
    • Users experienced issues with the pricing structure being confusing, lack of transparency in lead generation, and occasional glitches in the user interface.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Instantly Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    686
    Helpful
    497
    Customer Support
    491
    Features
    367
    Time-saving
    354
    Cons
    Expensive
    198
    Missing Features
    190
    Email Management
    126
    Learning Curve
    105
    Email Issues
    104
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Instantly features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 8.8
    9.4
    Performance and Reliability
    Average: 8.7
    9.6
    Sending Outbound Emails
    Average: 8.9
    9.4
    Building and Personalizing Emails
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Instantly
    Company Website
    Year Founded
    2001
    HQ Location
    Sheridan, US
    LinkedIn® Page
    www.linkedin.com
    211 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Instantly turns leads into clients with Automated Outreach, Deliverability Network, Sales Engagement, B2B Lead Database & AI-Powered CRM. Find your leads, create your campaigns, connect your se

Users
  • Founder
  • CEO
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 93% Small-Business
  • 4% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Instantly is a cold email tool designed for managing and automating email campaigns, warming up email accounts, and generating leads.
  • Reviewers frequently mention the ease of use, intuitive interface, and the helpful customer support as standout features of Instantly.
  • Users experienced issues with the pricing structure being confusing, lack of transparency in lead generation, and occasional glitches in the user interface.
Instantly Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
686
Helpful
497
Customer Support
491
Features
367
Time-saving
354
Cons
Expensive
198
Missing Features
190
Email Management
126
Learning Curve
105
Email Issues
104
View All Pros and Cons
Instantly features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 8.8
9.4
Performance and Reliability
Average: 8.7
9.6
Sending Outbound Emails
Average: 8.9
9.4
Building and Personalizing Emails
Average: 8.7
Seller Details
Seller
Instantly
Company Website
Year Founded
2001
HQ Location
Sheridan, US
LinkedIn® Page
www.linkedin.com
211 employees on LinkedIn®
lemlist
(1,329)4.6 out of 5
13th Easiest To Use in Email Marketing software
View top Consulting Services for lemlist
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    lemlist is a sales engagement platform that helps teams reach prospects on email, LinkedIn, calls, and WhatsApp from one place - so they can get more replies, book more meetings, and close more deals.

    Users
    • CEO
    • Founder
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 54% Small-Business
    • 9% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Lemlist is a tool that allows users to find phone and email addresses of potential customers, launch multi-channel sequences, and personalize at scale.
    • Reviewers like the advanced personalization features, the ability to manage multichannel campaigns, and the built-in AI toolkit that streamlines workflows and fine-tunes messaging.
    • Users experienced difficulties in understanding how to use Lemlist initially, felt the user interface can be dense when managing multiple campaigns, and found the pricing high for small businesses.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • lemlist Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    585
    Features
    370
    Helpful
    293
    Automation
    263
    LinkedIn Integration
    250
    Cons
    Missing Features
    208
    Expensive
    141
    Learning Curve
    125
    Campaign Management
    83
    Email Management
    77
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • lemlist features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.8
    9.4
    Performance and Reliability
    Average: 8.7
    9.2
    Sending Outbound Emails
    Average: 8.9
    9.0
    Building and Personalizing Emails
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    lemlist
    Company Website
    Year Founded
    2018
    HQ Location
    Paris, Île-de-France, France
    Twitter
    @lemlist
    2,514 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    239 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

lemlist is a sales engagement platform that helps teams reach prospects on email, LinkedIn, calls, and WhatsApp from one place - so they can get more replies, book more meetings, and close more deals.

Users
  • CEO
  • Founder
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 54% Small-Business
  • 9% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Lemlist is a tool that allows users to find phone and email addresses of potential customers, launch multi-channel sequences, and personalize at scale.
  • Reviewers like the advanced personalization features, the ability to manage multichannel campaigns, and the built-in AI toolkit that streamlines workflows and fine-tunes messaging.
  • Users experienced difficulties in understanding how to use Lemlist initially, felt the user interface can be dense when managing multiple campaigns, and found the pricing high for small businesses.
lemlist Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
585
Features
370
Helpful
293
Automation
263
LinkedIn Integration
250
Cons
Missing Features
208
Expensive
141
Learning Curve
125
Campaign Management
83
Email Management
77
View All Pros and Cons
lemlist features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.8
9.4
Performance and Reliability
Average: 8.7
9.2
Sending Outbound Emails
Average: 8.9
9.0
Building and Personalizing Emails
Average: 8.7
Seller Details
Seller
lemlist
Company Website
Year Founded
2018
HQ Location
Paris, Île-de-France, France
Twitter
@lemlist
2,514 Twitter followers
LinkedIn® Page
www.linkedin.com
239 employees on LinkedIn®
Dotdigital
(1,177)4.4 out of 5
Optimized for quick response
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bri

    Users
    • Marketing Manager
    • Marketing Executive
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 45% Mid-Market
    • 40% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Dotdigital Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    296
    Customer Support
    245
    Helpful
    220
    Email Marketing
    166
    Features
    151
    Cons
    Missing Features
    99
    Learning Curve
    67
    Limited Features
    65
    Limitations
    54
    Email Issues
    41
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Dotdigital features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 8.8
    8.1
    Performance and Reliability
    Average: 8.7
    9.1
    Sending Outbound Emails
    Average: 8.9
    8.8
    Building and Personalizing Emails
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Dotdigital
    Company Website
    Year Founded
    1999
    HQ Location
    London Bridge, London
    Twitter
    @dotdigital
    15,966 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    470 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bri

Users
  • Marketing Manager
  • Marketing Executive
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 45% Mid-Market
  • 40% Small-Business
Dotdigital Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
296
Customer Support
245
Helpful
220
Email Marketing
166
Features
151
Cons
Missing Features
99
Learning Curve
67
Limited Features
65
Limitations
54
Email Issues
41
View All Pros and Cons
Dotdigital features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 8.8
8.1
Performance and Reliability
Average: 8.7
9.1
Sending Outbound Emails
Average: 8.9
8.8
Building and Personalizing Emails
Average: 8.7
Seller Details
Seller
Dotdigital
Company Website
Year Founded
1999
HQ Location
London Bridge, London
Twitter
@dotdigital
15,966 Twitter followers
LinkedIn® Page
www.linkedin.com
470 employees on LinkedIn®
Pipedrive
(2,948)4.3 out of 5
View top Consulting Services for Pipedrive
Entry Level Price:$24.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Pipedrive is an easy-to-use sales CRM (customer relationship management) tool that empowers teams of all sizes to close more deals. With its customizable sales pipelines, real-time insights and powerf

    Users
    • CEO
    • Sales Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 70% Small-Business
    • 23% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Pipedrive Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    574
    Intuitive
    274
    Simple
    243
    Helpful
    231
    Integrations
    210
    Cons
    Missing Features
    230
    Limited Features
    151
    Learning Curve
    118
    Integration Issues
    108
    Expensive
    102
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Pipedrive features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 8.8
    8.5
    Performance and Reliability
    Average: 8.7
    8.3
    Sending Outbound Emails
    Average: 8.9
    8.2
    Building and Personalizing Emails
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Pipedrive
    Company Website
    Year Founded
    2010
    HQ Location
    New York
    Twitter
    @pipedrive
    14,389 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,061 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Pipedrive is an easy-to-use sales CRM (customer relationship management) tool that empowers teams of all sizes to close more deals. With its customizable sales pipelines, real-time insights and powerf

Users
  • CEO
  • Sales Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 70% Small-Business
  • 23% Mid-Market
Pipedrive Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
574
Intuitive
274
Simple
243
Helpful
231
Integrations
210
Cons
Missing Features
230
Limited Features
151
Learning Curve
118
Integration Issues
108
Expensive
102
View All Pros and Cons
Pipedrive features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 8.8
8.5
Performance and Reliability
Average: 8.7
8.3
Sending Outbound Emails
Average: 8.9
8.2
Building and Personalizing Emails
Average: 8.7
Seller Details
Seller
Pipedrive
Company Website
Year Founded
2010
HQ Location
New York
Twitter
@pipedrive
14,389 Twitter followers
LinkedIn® Page
www.linkedin.com
1,061 employees on LinkedIn®
GetResponse
(823)4.3 out of 5
Optimized for quick response
15th Easiest To Use in Email Marketing software
DealsSpecial offer!
20% Off: $12-81/user/month
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    GetResponse is the email, automation, and AI platform that helps you grow your business across the channels you own - like email, SMS, landing pages, and popups. From solo founders to scaling ecommerc

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 81% Small-Business
    • 15% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • GetResponse is a platform for email marketing that features a drag-and-drop editor, AI tools for content creation, and 24/7 customer support.
    • Reviewers frequently mention the user-friendly interface, efficient email sending, seamless analytics and reporting, and the variety of tools that optimize campaign results.
    • Users mentioned the high pricing, especially as the email list grows, limited customization options in templates, and issues with emails not being sent.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • GetResponse Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    59
    Customer Support
    58
    Helpful
    39
    Features
    34
    Email Marketing
    32
    Cons
    Learning Curve
    20
    Expensive
    16
    Missing Features
    16
    Limited Features
    14
    Pricing Issues
    13
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • GetResponse features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 8.8
    8.6
    Performance and Reliability
    Average: 8.7
    8.9
    Sending Outbound Emails
    Average: 8.9
    8.6
    Building and Personalizing Emails
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    GetResponse
    Company Website
    Year Founded
    1998
    HQ Location
    Poland
    Twitter
    @getresponse
    54,446 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    433 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

GetResponse is the email, automation, and AI platform that helps you grow your business across the channels you own - like email, SMS, landing pages, and popups. From solo founders to scaling ecommerc

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 81% Small-Business
  • 15% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • GetResponse is a platform for email marketing that features a drag-and-drop editor, AI tools for content creation, and 24/7 customer support.
  • Reviewers frequently mention the user-friendly interface, efficient email sending, seamless analytics and reporting, and the variety of tools that optimize campaign results.
  • Users mentioned the high pricing, especially as the email list grows, limited customization options in templates, and issues with emails not being sent.
GetResponse Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
59
Customer Support
58
Helpful
39
Features
34
Email Marketing
32
Cons
Learning Curve
20
Expensive
16
Missing Features
16
Limited Features
14
Pricing Issues
13
View All Pros and Cons
GetResponse features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 8.8
8.6
Performance and Reliability
Average: 8.7
8.9
Sending Outbound Emails
Average: 8.9
8.6
Building and Personalizing Emails
Average: 8.7
Seller Details
Seller
GetResponse
Company Website
Year Founded
1998
HQ Location
Poland
Twitter
@getresponse
54,446 Twitter followers
LinkedIn® Page
www.linkedin.com
433 employees on LinkedIn®
Systeme.io
(744)4.8 out of 5
7th Easiest To Use in Email Marketing software
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Systeme.io (pronounced "system dot I-O") is an all-in-one online marketing platform that makes it easy to launch, grow, and scale your online business. Build high-converting sales funnels, send aut

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Professional Training & Coaching
    Market Segment
    • 97% Small-Business
    • 1% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Systeme.io is a platform for building sales funnels, setting up email marketing automation, and selling digital products all in one place, aiming to simplify the management of contacts and funnels.
    • Reviewers frequently mention the platform's ease of use, its ability to save time and cost by consolidating various functions into one dashboard, and its effectiveness in tracking the customer's journey from the first click to the final purchase.
    • Users reported limitations in design flexibility and advanced customization options, a lack of extensive automation features, and issues with customer service responsiveness and effectiveness.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Systeme.io Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    139
    Customer Support
    112
    Affordable
    66
    Free Plans
    49
    Simple
    39
    Cons
    Learning Curve
    34
    Template Limitations
    33
    Limited Features
    30
    Limited Customization
    21
    Missing Features
    20
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Systeme.io features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 8.8
    9.1
    Performance and Reliability
    Average: 8.7
    9.0
    Sending Outbound Emails
    Average: 8.9
    8.9
    Building and Personalizing Emails
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Systeme.io
    Year Founded
    2017
    HQ Location
    Tyrrelstown, Dublin
    Twitter
    @systeme_io
    2,756 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    203 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Systeme.io (pronounced "system dot I-O") is an all-in-one online marketing platform that makes it easy to launch, grow, and scale your online business. Build high-converting sales funnels, send aut

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Professional Training & Coaching
Market Segment
  • 97% Small-Business
  • 1% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Systeme.io is a platform for building sales funnels, setting up email marketing automation, and selling digital products all in one place, aiming to simplify the management of contacts and funnels.
  • Reviewers frequently mention the platform's ease of use, its ability to save time and cost by consolidating various functions into one dashboard, and its effectiveness in tracking the customer's journey from the first click to the final purchase.
  • Users reported limitations in design flexibility and advanced customization options, a lack of extensive automation features, and issues with customer service responsiveness and effectiveness.
Systeme.io Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
139
Customer Support
112
Affordable
66
Free Plans
49
Simple
39
Cons
Learning Curve
34
Template Limitations
33
Limited Features
30
Limited Customization
21
Missing Features
20
View All Pros and Cons
Systeme.io features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 8.8
9.1
Performance and Reliability
Average: 8.7
9.0
Sending Outbound Emails
Average: 8.9
8.9
Building and Personalizing Emails
Average: 8.7
Seller Details
Seller
Systeme.io
Year Founded
2017
HQ Location
Tyrrelstown, Dublin
Twitter
@systeme_io
2,756 Twitter followers
LinkedIn® Page
www.linkedin.com
203 employees on LinkedIn®
Flodesk
(182)4.7 out of 5
1st Easiest To Use in Email Marketing software
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Flodesk is the best email marketing platform for small businesses. Built for small business owners, solopreneurs, creators, and coaches, Flodesk combines beautiful, brand-first email design with prof

    Users
    • Owner
    • Founder
    Industries
    • Health, Wellness and Fitness
    • Professional Training & Coaching
    Market Segment
    • 98% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Flodesk Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    48
    Templates
    24
    Email Marketing
    16
    Intuitive
    15
    Simple
    15
    Cons
    Missing Features
    5
    Template Limitations
    5
    Email Management
    4
    Intuitiveness
    4
    Lack of Integrations
    4
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Flodesk features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 8.8
    0.0
    No information available
    10.0
    Sending Outbound Emails
    Average: 8.9
    9.4
    Building and Personalizing Emails
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Flodesk
    Year Founded
    2018
    HQ Location
    San Francisco, California
    Twitter
    @flodeskinc
    2,984 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    84 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Flodesk is the best email marketing platform for small businesses. Built for small business owners, solopreneurs, creators, and coaches, Flodesk combines beautiful, brand-first email design with prof

Users
  • Owner
  • Founder
Industries
  • Health, Wellness and Fitness
  • Professional Training & Coaching
Market Segment
  • 98% Small-Business
Flodesk Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
48
Templates
24
Email Marketing
16
Intuitive
15
Simple
15
Cons
Missing Features
5
Template Limitations
5
Email Management
4
Intuitiveness
4
Lack of Integrations
4
View All Pros and Cons
Flodesk features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 8.8
0.0
No information available
10.0
Sending Outbound Emails
Average: 8.9
9.4
Building and Personalizing Emails
Average: 8.7
Seller Details
Seller
Flodesk
Year Founded
2018
HQ Location
San Francisco, California
Twitter
@flodeskinc
2,984 Twitter followers
LinkedIn® Page
www.linkedin.com
84 employees on LinkedIn®
Sender.net
(248)4.7 out of 5
2nd Easiest To Use in Email Marketing software
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Sender helps you connect with people—easily and effectively. Email marketing doesn’t have to be complicated or expensive. With Sender, you get everything you need to stay in touch, grow your audien

    Users
    • CEO
    • Director
    Industries
    • Real Estate
    • Computer Software
    Market Segment
    • 63% Small-Business
    • 31% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Sender.net Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    162
    Helpful
    108
    Automation
    98
    Simple
    96
    Customer Support
    95
    Cons
    Limited Templates
    81
    Template Limitations
    75
    Template Issues
    68
    Limited Features
    49
    Limited Customization
    48
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Sender.net features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 8.8
    9.1
    Performance and Reliability
    Average: 8.7
    9.4
    Sending Outbound Emails
    Average: 8.9
    9.2
    Building and Personalizing Emails
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Sender.net
    Company Website
    Year Founded
    2012
    HQ Location
    Vilnius, LT
    Twitter
    @SenderNet
    279 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    30 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Sender helps you connect with people—easily and effectively. Email marketing doesn’t have to be complicated or expensive. With Sender, you get everything you need to stay in touch, grow your audien

Users
  • CEO
  • Director
Industries
  • Real Estate
  • Computer Software
Market Segment
  • 63% Small-Business
  • 31% Mid-Market
Sender.net Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
162
Helpful
108
Automation
98
Simple
96
Customer Support
95
Cons
Limited Templates
81
Template Limitations
75
Template Issues
68
Limited Features
49
Limited Customization
48
View All Pros and Cons
Sender.net features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 8.8
9.1
Performance and Reliability
Average: 8.7
9.4
Sending Outbound Emails
Average: 8.9
9.2
Building and Personalizing Emails
Average: 8.7
Seller Details
Seller
Sender.net
Company Website
Year Founded
2012
HQ Location
Vilnius, LT
Twitter
@SenderNet
279 Twitter followers
LinkedIn® Page
www.linkedin.com
30 employees on LinkedIn®
Zoho Campaigns
(1,023)4.3 out of 5
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Zoho Campaigns is a leading email marketing software that helps businesses create and manage email campaigns, automate repetitive marketing tasks, and gain real-time insights into campaign performance

    Users
    • CEO
    • Owner
    Industries
    • Information Technology and Services
    • Marketing and Advertising
    Market Segment
    • 79% Small-Business
    • 17% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Zoho Campaigns Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    33
    Automation
    24
    Email Marketing
    20
    Automation AI
    17
    CRM Integration
    16
    Cons
    Limited Features
    18
    Template Limitations
    14
    Learning Curve
    10
    Missing Features
    10
    Outdated Design
    10
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Zoho Campaigns features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 8.8
    8.8
    Performance and Reliability
    Average: 8.7
    8.7
    Sending Outbound Emails
    Average: 8.9
    8.5
    Building and Personalizing Emails
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Zoho
    Year Founded
    1996
    HQ Location
    Austin, TX
    Twitter
    @Zoho
    137,068 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    29,794 employees on LinkedIn®
    Phone
    +1 (888) 900-9646
Product Description
How are these determined?Information
This description is provided by the seller.

Zoho Campaigns is a leading email marketing software that helps businesses create and manage email campaigns, automate repetitive marketing tasks, and gain real-time insights into campaign performance

Users
  • CEO
  • Owner
Industries
  • Information Technology and Services
  • Marketing and Advertising
Market Segment
  • 79% Small-Business
  • 17% Mid-Market
Zoho Campaigns Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
33
Automation
24
Email Marketing
20
Automation AI
17
CRM Integration
16
Cons
Limited Features
18
Template Limitations
14
Learning Curve
10
Missing Features
10
Outdated Design
10
View All Pros and Cons
Zoho Campaigns features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 8.8
8.8
Performance and Reliability
Average: 8.7
8.7
Sending Outbound Emails
Average: 8.9
8.5
Building and Personalizing Emails
Average: 8.7
Seller Details
Seller
Zoho
Year Founded
1996
HQ Location
Austin, TX
Twitter
@Zoho
137,068 Twitter followers
LinkedIn® Page
www.linkedin.com
29,794 employees on LinkedIn®
Phone
+1 (888) 900-9646
Moosend
(730)4.7 out of 5
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Moosend is an affordable, intuitive email marketing and marketing automation platform, suitable both for beginners and seasoned marketers. Thanks to its 1-day implementation, 130+ email templates,

    Users
    • CEO
    • Owner
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 82% Small-Business
    • 13% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Moosend Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    27
    Customer Support
    16
    Easy Creation
    16
    User-Friendly Interface
    15
    Email Marketing
    13
    Cons
    Poor Customer Support
    6
    Learning Curve
    5
    Limited Features
    5
    Limited Templates
    5
    Missing Features
    5
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Moosend features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 8.8
    9.2
    Performance and Reliability
    Average: 8.7
    9.2
    Sending Outbound Emails
    Average: 8.9
    9.1
    Building and Personalizing Emails
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Constant Contact
    Company Website
    Year Founded
    1995
    HQ Location
    Waltham, US
    Twitter
    @ConstantContact
    67,332 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,147 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Moosend is an affordable, intuitive email marketing and marketing automation platform, suitable both for beginners and seasoned marketers. Thanks to its 1-day implementation, 130+ email templates,

Users
  • CEO
  • Owner
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 82% Small-Business
  • 13% Mid-Market
Moosend Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
27
Customer Support
16
Easy Creation
16
User-Friendly Interface
15
Email Marketing
13
Cons
Poor Customer Support
6
Learning Curve
5
Limited Features
5
Limited Templates
5
Missing Features
5
View All Pros and Cons
Moosend features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 8.8
9.2
Performance and Reliability
Average: 8.7
9.2
Sending Outbound Emails
Average: 8.9
9.1
Building and Personalizing Emails
Average: 8.7
Seller Details
Seller
Constant Contact
Company Website
Year Founded
1995
HQ Location
Waltham, US
Twitter
@ConstantContact
67,332 Twitter followers
LinkedIn® Page
www.linkedin.com
1,147 employees on LinkedIn®
MailerLite
(1,094)4.6 out of 5
View top Consulting Services for MailerLite
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MailerLite: Advanced email marketing tools. Effortless execution.  MailerLite is an email marketing and automation platform designed to help creators, small businesses, and ecommerce stores grow th

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Writing and Editing
    Market Segment
    • 91% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • MailerLite Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    70
    Customer Support
    61
    Helpful
    32
    Affordable
    31
    Features
    30
    Cons
    Learning Curve
    20
    Difficulty
    17
    Missing Features
    17
    Poor Customer Support
    17
    Email Issues
    15
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • MailerLite features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.8
    8.9
    Performance and Reliability
    Average: 8.7
    9.1
    Sending Outbound Emails
    Average: 8.9
    9.0
    Building and Personalizing Emails
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    MailerLite
    Year Founded
    2010
    HQ Location
    San Francisco, CA
    Twitter
    @mailerlite
    8,734 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    164 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MailerLite: Advanced email marketing tools. Effortless execution.  MailerLite is an email marketing and automation platform designed to help creators, small businesses, and ecommerce stores grow th

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Writing and Editing
Market Segment
  • 91% Small-Business
  • 7% Mid-Market
MailerLite Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
70
Customer Support
61
Helpful
32
Affordable
31
Features
30
Cons
Learning Curve
20
Difficulty
17
Missing Features
17
Poor Customer Support
17
Email Issues
15
View All Pros and Cons
MailerLite features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.8
8.9
Performance and Reliability
Average: 8.7
9.1
Sending Outbound Emails
Average: 8.9
9.0
Building and Personalizing Emails
Average: 8.7
Seller Details
Seller
MailerLite
Year Founded
2010
HQ Location
San Francisco, CA
Twitter
@mailerlite
8,734 Twitter followers
LinkedIn® Page
www.linkedin.com
164 employees on LinkedIn®
Levitate
(119)4.6 out of 5
Optimized for quick response
12th Easiest To Use in Email Marketing software
DealsSpecial offer!
15% Off: $4749.80 for your first year ($399 per month/5 users + $800 one-time onboarding fee; with 15% off)
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Levitate is a specialized marketing tool designed to assist small businesses in nurturing and maintaining authentic relationships with their clients. Founded in 2017 by Jesse Lipson, the creator of Sh

    Users
    • Owner
    • Executive Director
    Industries
    • Insurance
    • Financial Services
    Market Segment
    • 92% Small-Business
    • 8% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Levitate Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    54
    Ease of Use
    43
    Helpful
    32
    Email Marketing
    30
    Automation
    29
    Cons
    Missing Features
    14
    Integration Issues
    10
    Limited Customization
    10
    Email Management
    9
    Campaign Issues
    8
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Levitate features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 8.8
    9.1
    Performance and Reliability
    Average: 8.7
    9.0
    Sending Outbound Emails
    Average: 8.9
    9.1
    Building and Personalizing Emails
    Average: 8.7
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Levitate
    Company Website
    Year Founded
    2017
    HQ Location
    Raleigh, North Carolina
    Twitter
    @levitateai
    305 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    422 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Levitate is a specialized marketing tool designed to assist small businesses in nurturing and maintaining authentic relationships with their clients. Founded in 2017 by Jesse Lipson, the creator of Sh

Users
  • Owner
  • Executive Director
Industries
  • Insurance
  • Financial Services
Market Segment
  • 92% Small-Business
  • 8% Mid-Market
Levitate Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
54
Ease of Use
43
Helpful
32
Email Marketing
30
Automation
29
Cons
Missing Features
14
Integration Issues
10
Limited Customization
10
Email Management
9
Campaign Issues
8
View All Pros and Cons
Levitate features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 8.8
9.1
Performance and Reliability
Average: 8.7
9.0
Sending Outbound Emails
Average: 8.9
9.1
Building and Personalizing Emails
Average: 8.7
Seller Details
Seller
Levitate
Company Website
Year Founded
2017
HQ Location
Raleigh, North Carolina
Twitter
@levitateai
305 Twitter followers
LinkedIn® Page
www.linkedin.com
422 employees on LinkedIn®
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474 Listings in Email Marketing Available
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Email Marketing Topics

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Learn More About Email Marketing Software

Email marketing software buying insights at a glance

Email marketing software helps businesses create, send, and optimize email campaigns at scale. It’s a core part of the marketing stack, used not only for newsletters but also for lifecycle messaging, promotional campaigns, and customer engagement. Modern tools combine campaign builders, audience segmentation, automation workflows, and analytics to help teams communicate with large audiences while keeping messaging targeted and relevant.

Organizations adopt email marketing solutions to manage recurring communication efficiently and maintain consistent engagement with customers and prospects. Most platforms provide drag-and-drop email editors, contact management, campaign scheduling, and performance tracking. Pricing models usually scale with subscriber counts or sending volume, meaning small teams can start affordably and expand capabilities as their audience grows.

Businesses typically use email marketing software to run newsletters, product announcements, and promotional campaigns quickly without relying on complex design or development resources. Many teams also use these tools to automate follow-up sequences and lifecycle email programs so leads and customers receive timely communication based on their actions or stage in the journey. 

Another major benefit is the ability to segment contact lists, which allows marketers to send more relevant messages to different audience groups rather than broadcasting the same campaign to everyone. 

Email marketing platforms also help teams track engagement metrics such as opens, clicks, and conversions, making it easier to evaluate campaign performance and refine messaging over time. 

Top 5 FAQs from software buyers

  • How well do email marketing platforms scale as subscriber lists and campaign volume grow?
  • What reporting and analytics capabilities do email marketing software programs provide for measuring campaign performance?
  • How do email marketing solutions support automation for lifecycle campaigns and customer journeys?
  • What level of customization do email marketing platforms offer for templates, workflows, and audience segmentation?
  • How easily can email marketing software integrate with e-commerce, CRM, and customer data platforms?

G2’s top-rated email marketing software, based on thousands of verified reviews, includes Constant Contact, Brevo Marketing Platform, Intuit Mailchimp Email Marketing, Instantly, and Systeme.io.

What are the top-reviewed email marketing software on G2?

Constant Contact

  • Number of Reviews: 6,711
  • Satisfaction: 100
  • Market Presence: 99
  • G2 Score: 99

Brevo Marketing Platform

  • Number of Reviews: 1,076
  • Satisfaction: 97
  • Market Presence: 86
  • G2 Score: 92

Intuit Mailchimp Email Marketing

  • Number of Reviews: 12,239
  • Satisfaction: 91
  • Market Presence: 88
  • G2 Score: 89

Instantly

  • Number of Reviews: 3,256
  • Satisfaction: 100
  • Market Presence: 68
  • G2 Score: 84

Systeme.io

  • Number of Reviews: 721
  • Satisfaction: 91
  • Market Presence: 68
  • G2 Score: 80

Satisfaction reflects user-reported ratings, including ease of use, support, and feature fit. (Source 2)

Market Presence scores combine review and external signals that indicate market momentum and footprint. (Source 2)

G2 Score is a weighted composite of Satisfaction and Market Presence. (Source 2)

Learn how G2 scores products. (Source 1)

What I Often See in Email Marketing Software

Feedback Pros: What Users Consistently Appreciate

• Drag-and-drop campaign builders simplify email creation for non-technical teams

“I like Intuit Mailchimp Email Marketing because it’s easy to use and helps me create professional emails using simple drag-and-drop tools and ready-made templates. The automation and audience tools save time and make it easier to send personalized messages. The reports are clear and help me see what’s working so I can improve my campaigns.” - Ranjit K., Intuit Mailchimp Email Marketing review

• Automation workflows handle sequences, follow-ups, and scheduled campaigns efficiently

“I'm a big fan of the automation tools that allow me to set up onboarding journeys, event reminders, and re-engagement sequences with minimal ongoing effort. It is a huge time-saver while still allowing me to deliver personalized experiences at scale. Beyond that, the analytics dashboard is genuinely useful, not just a vanity metrics page. It gives me clear insights into what's performing, who is engaging, and where I can optimize. Those real-time metrics help me make better decisions and prove campaign ROI to stakeholders.” - Ryan P., Constant Contact review

• Audience segmentation tools enable targeted messaging across subscriber groups

“I like the customizable templates and audience segmentation features in Square Marketing. They allow us to effectively categorize our customers into specific groups. I also appreciate that we can create and integrate coupons and use Google review integration. The integration features are better compared to what we previously used, and the initial setup was completed within a day, which was great.” - Dana G., Square Marketing review

Cons: Where Many Platforms Fall Short

• Analytics dashboards lack deeper attribution and advanced reporting capabilities

“I think more advanced reporting tools and exportable data would be helpful. I want more granular reporting, like mailbox-level metrics for open rates, replies, bounces, and deliverability trends across different domains. It would also be useful to have exportable reports in CSV or PDF format to share performance updates with clients or internal stakeholders.” - Mike R., maildoso review

• Template customization options can feel restrictive for complex layouts

“A few areas could be better: Some advanced automation features are less flexible compared to other tools. The reporting dashboard could be more intuitive and visually clear. Certain template designs look a bit outdated. Integrations with some third-party tools can also be slow or limited. Customer support can sometimes take longer to reply during busy periods.” - Ethan R., GetResponse review

• Pricing increases noticeably as subscriber lists and send volume grow

“Pricing can scale up quickly as your list grows, and sometimes it feels like key features are locked behind higher tiers. A few parts of the UI are not as intuitive as they should be (especially automations), and the editor can be a little limiting if you want pixel-perfect layouts. Support can also feel slow depending on the plan, so when something breaks, you end up troubleshooting more than you want.” - Diego A., Intuit Mailchimp Email Marketing review

My Expert Takeaway on Email Marketing Software in 2026

Email marketing remains one of the most consistent channels for customer engagement, but the value teams get from these tools depends largely on how well they operationalize campaigns. Across this category, the software averages 4.49 stars and an 8.98 likelihood to recommend, suggesting strong overall satisfaction among buyers.

High-performing teams typically use email marketing software as a structured communication engine rather than an occasional campaign tool. They rely on segmentation, automation workflows, and performance tracking to continuously refine messaging. From what I observed, marketing and technology companies make up a large share of reviewers, reflecting how frequently these industries rely on repeatable outreach and nurture programs.

Another pattern is that smaller and mid-sized organizations benefit the most from platforms that balance capability with simplicity. Teams that prioritize intuitive editors, flexible segmentation, and clear reporting tend to see faster campaign cycles and better engagement over time. In practice, the best email marketing platforms are the ones that remove operational friction while still giving marketers enough control to experiment, personalize campaigns, and scale communication as their audience grows.

Email Marketing Software FAQs

What is the best email marketing app for Shopify?

If your business runs on Shopify, the best email marketing tools are those that sync directly with your store data, such as orders, customer profiles, and abandoned carts.

Common options include:

  • Intuit Mailchimp Email Marketing: A widely used platform that integrates with Shopify to manage subscriber lists, run campaigns, and automate emails triggered by customer activity.
  • Constant Contact: A beginner-friendly email marketing platform that supports e-commerce integrations and helps businesses send promotional emails, newsletters, and automated follow-ups.
  • Brevo Marketing Platform: It connects with e-commerce systems to automate campaigns, manage customer contacts, and track engagement across email marketing programs.

How do I choose the best email marketing software?

When comparing email marketing tools, buyers usually evaluate how quickly teams can launch campaigns and automate outreach without adding operational complexity.

Key evaluation criteria include:

  • Campaign creation: Drag-and-drop builders and reusable templates
  • Automation: Capable of running lifecycle campaigns, nurture sequences, and triggered emails
  • Segmentation: Target audiences based on behavior or engagement
  • Analytics: Reporting on opens, clicks, and conversions
  • Integrations: Compatibility with CRM, e-commerce, and marketing tools

Why use email marketing software?

Email marketing software helps businesses manage campaigns, automate follow-ups, and track engagement from a single platform.

Teams typically use it to:

  • Run newsletters and promotional campaigns consistently
  • Automate welcome emails and nurture sequences
  • Segment audiences for targeted messaging
  • Track metrics like opens, clicks, and campaign performance

Instead of manually sending messages, marketers can schedule campaigns and automate communication across the customer lifecycle.

Which email marketing software integrates with CRM?

Many platforms integrate with CRM systems, enabling marketers to trigger campaigns based on customer data such as lifecycle stage, sales activity, or engagement history.

Common examples include:

  • Intuit Mailchimp Email Marketing: Integrates with CRM platforms such as Zoho, enabling teams to sync contacts and trigger campaigns based on engagement data.
  • Constant Contact: Connects with CRM systems like Salesforce and HubSpot, enabling businesses to sync customer contact lists and run targeted email campaigns.
  • Brevo Marketing Platform: Offers built-in CRM functionality alongside email marketing tools, allowing businesses to manage contacts, track customer interactions, and automate campaigns from the same platform.

What are some affordable email marketing software options for startups?

Startups often look for tools that offer core campaign and automation features without high entry costs.

Budget-friendly options include:

  • Brevo Marketing Platform: Combines email marketing, automation, and CRM features with flexible entry plans.
  • Moosend: Known for simple campaign builders and automation workflows suited for smaller teams.
  • MailerLite: Beginner-friendly platform with templates, landing pages, and basic automation for growing startups.

Sources

Researched By: Yukta Rustagi

Last updated on March 16, 2026

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