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Compare Sprout Social and Zapier 
Featured Products
At a Glance
Market Segments
Small-Business (44.8% of reviews)
Small-Business (70.4% of reviews)
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free
Sprout Social
Star Rating
(5,753)4.4 out of 5
Market Segments
Small-Business (44.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansZapier
Star Rating
(1,762)4.5 out of 5
Market Segments
Small-Business (70.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSprout Social vs Zapier
When assessing the two solutions, reviewers found Sprout Social easier to use and set up. However, reviewers felt that administration of both products was equally easy, and preferred doing business with Zapier overall.
- Reviewers felt that Zapier meets the needs of their business better than Sprout Social.
- When comparing quality of ongoing product support, reviewers felt that Sprout Social is the preferred option.
- When assessing product direction, Sprout Social and Zapier received similar ratings from our reviewers.
Pricing
Entry-Level Pricing
Sprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Zapier
Free
Free
For individuals starting out with automation.
- 1-to-1 automations
- Unlimited Zaps (Zap = automated workflow)
- Visual editor
Free Trial
Sprout Social
Free Trial is available
Zapier
Free Trial is available
Ratings
Meets Requirements
8.5
5,033
9.0
1,478
Ease of Use
8.8
5,086
8.6
1,507
Ease of Setup
8.7
3,470
8.6
994
Ease of Admin
8.8
2,167
8.8
718
Quality of Support
8.6
4,500
8.3
1,232
Has the product been a good partner in doing business?
8.7
2,134
8.8
671
Product Direction (% positive)
8.9
4,957
8.9
1,439
Features by Category
Social Analytics
7.7(won by default)
2956
Not enough data
7.8(won by default)
3141
Not enough data
8.7(won by default)
3306
Not enough data
7.2(won by default)
2595
Not enough data
7.0(won by default)
2602
Not enough data
7.2(won by default)
2361
Not enough data
7.1(won by default)
2299
Not enough data
Reports & Dashboards
8.1(won by default)
3179
Not enough data
8.5(won by default)
3244
Not enough data
8.5(won by default)
3085
Not enough data
Feature Not Available
Not enough data
Agentic AI - Social Media Analytics
6.2(won by default)
893
Not enough data
6.2(won by default)
886
Not enough data
6.2(won by default)
878
Not enough data
6.2(won by default)
884
Not enough data
6.2(won by default)
885
Not enough data
Content & Collaboration
8.9
3125
Not enough data
7.9
2913
Not enough data
8.2
2967
Not enough data
8.0
2860
Not enough data
8.3
2975
Not enough data
Feature Not Available
Not enough data
Social Management
8.6
4149
Not enough data
8.9
4140
Not enough data
8.0
3785
Not enough data
8.5
4089
Not enough data
Feature Not Available
Not enough data
7.9
2876
Not enough data
7.5
2474
Not enough data
Agentic AI - Social Media Management
6.2
1062
Not enough data
6.4
1052
Not enough data
6.5
1049
Not enough data
6.5
1044
Not enough data
6.4
1035
Not enough data
6.4
1036
Not enough data
6.4
1032
Not enough data
Development
Not enough data
9.0
640
Not enough data
8.3
351
|
Verified
Not enough data
9.0
371
|
Verified
Not enough data
9.1
376
|
Verified
Not enough data
8.5
354
|
Verified
Not enough data
8.7
337
Not enough data
8.0
314
Management
Not enough data
8.7
354
|
Verified
Not enough data
8.5
344
|
Verified
Not enough data
8.6
345
|
Verified
Not enough data
8.6
340
|
Verified
Not enough data
8.3
320
Security
Not enough data
8.7
326
|
Verified
Not enough data
8.8
329
|
Verified
Not enough data
8.7
321
|
Verified
Integration Options
Not enough data
8.7
319
|
Verified
Not enough data
8.4
313
|
Verified
Not enough data
8.0
305
|
Verified
Not enough data
8.0
291
|
Verified
Deployment
Not enough data
8.1
288
Not enough data
8.6
296
Monitoring & Listening
8.5
1894
Not enough data
7.0
1431
Not enough data
8.0
1198
Not enough data
7.9
1183
Not enough data
7.7
1155
Not enough data
7.8
1182
Not enough data
Agentic AI - Social Media Listening Tools
6.4
387
Not enough data
6.4
385
Not enough data
6.4
388
Not enough data
6.4
386
Not enough data
6.4
386
Not enough data
Data Management & Analysis
7.5
1200
Not enough data
8.6
1953
Not enough data
8.0
1219
Not enough data
7.8
1124
Not enough data
Generative AI
7.1
859
Not enough data
6.9
848
Not enough data
Process
8.4
1449
Not enough data
7.9
1236
Not enough data
7.7
1003
Not enough data
Channels
Feature Not Available
Not enough data
8.8
1498
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Insight
7.4
1124
Not enough data
8.4
1420
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Customization - AI Agent Builders
Not enough data
8.6
37
Not enough data
8.5
37
Not enough data
8.1
37
Functionality - AI Agent Builders
Not enough data
8.4
37
Not enough data
8.2
37
Not enough data
8.2
36
Not enough data
7.9
36
Data and Analytics - AI Agent Builders
Not enough data
7.8
37
Not enough data
7.6
35
Not enough data
8.0
33
Integration - AI Agent Builders
Not enough data
8.9
39
Not enough data
8.6
37
Not enough data
8.7
35
Not enough data
8.6
37
Workflow Design & Integration - AI Orchestration
Not enough data
8.4
24
Not enough data
9.2
24
Not enough data
8.3
25
Not enough data
8.8
24
Not enough data
8.0
23
Not enough data
8.3
24
Performance Optimization & Analytics - AI Orchestration
Not enough data
7.2
23
Not enough data
7.0
23
Not enough data
7.5
23
Not enough data
7.0
23
Not enough data
7.1
23
Not enough data
7.3
22
Governance & Compliance Controls - AI Orchestration
Not enough data
7.3
22
Not enough data
7.2
22
Not enough data
7.6
22
Not enough data
7.3
21
Not enough data
7.3
22
Agentic AI - Productivity Bots
Not enough data
8.2
97
Not enough data
8.6
96
Not enough data
7.5
87
Not enough data
7.5
88
Categories
Categories
Shared Categories
Sprout Social and Zapier share no categories
Unique Categories
Sprout Social is categorized as Social Media Suites, Social Media Listening Tools, Social Media Management, Social Media Analytics, and Social Customer Service
Zapier is categorized as Productivity Bots, iPaaS, API Marketplace, AI Agent Builders, and AI Orchestration
Reviews
Reviewers' Company Size
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zapier
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.8%
Non-Profit Organization Management
6.1%
Higher Education
5.5%
Information Technology and Services
3.7%
Financial Services
3.2%
Other
60.8%
Marketing and Advertising
17.4%
Information Technology and Services
10.1%
Computer Software
9.5%
Real Estate
3.9%
Internet
3.9%
Other
55.1%
Alternatives
Discussions
Is there a place of education for users?
6 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
What is the best way to implement this system in a small business?
3 Comments
G2
The implementation of this tool would not be tough. We took around 2 weeks to automate using Zapier.
Read more
What is Zapier used for?
3 Comments
SB
Zapier is the information superhighway for your data. It has become the productivity tool of choice for small to large businesses. Connecting your current...Read more
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