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At a Glance
Market Segments
Small-Business (65.1% of reviews)
Mid-Market (56.0% of reviews)
Entry-Level Pricing
$139.94 Per Month
Starting at $249.00
Semrush
Star Rating
(3,016)4.5 out of 5
Market Segments
Small-Business (65.1% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansUserpilot
Star Rating
(883)4.6 out of 5
Market Segments
Mid-Market (56.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $249.00
Browse all 3 pricing plansSemrush vs Userpilot
When assessing the two solutions, reviewers found Userpilot easier to use and administer. Reviewers also felt that Userpilot was easier to do business with overall. However reviewers felt that the products are equally easy to set up.
- Semrush and Userpilot both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Userpilot is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Userpilot over Semrush.
Pricing
Entry-Level Pricing
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Userpilot
Starter
Starting at $249.00
Perfect for small teams just starting their product growth journey. Includes up to 2,000 MAUs, billed monthly or yearly.
- Interactive Walkthroughs and Product Tours
- Spotlights, Banners, Checklists
- User Segmentation
Free Trial
Semrush
Free Trial is available
Userpilot
Free Trial is available
Ratings
Meets Requirements
8.8
2,441
8.8
739
Ease of Use
8.3
2,465
8.6
794
Ease of Setup
8.6
1,673
8.6
592
Ease of Admin
8.6
1,259
8.7
337
Quality of Support
8.6
2,141
9.5
667
Has the product been a good partner in doing business?
8.7
1,239
9.3
334
Product Direction (% positive)
8.9
2,351
9.4
754
Features by Category
Metrics
8.4
430
Not enough data
8.3
425
Not enough data
7.9
408
Not enough data
7.7
382
Not enough data
7.4
371
Not enough data
7.6
365
Not enough data
7.4
368
Not enough data
7.5
378
Not enough data
7.1
363
Not enough data
Reporting
8.0
419
Not enough data
8.2
409
Not enough data
7.8
394
Not enough data
7.7
394
Not enough data
7.8
389
Not enough data
7.6
369
Not enough data
8.0
403
Not enough data
Other
7.7
381
Not enough data
8.1
394
Not enough data
7.7
383
Not enough data
8.0
385
Not enough data
7.4
350
Not enough data
7.0
330
Not enough data
7.6
348
Not enough data
Agentic AI - Digital Analytics
6.6
44
Not enough data
7.3
44
Not enough data
6.9
44
Not enough data
7.0
42
Not enough data
Administration
7.7
358
Not enough data
7.4
348
Not enough data
8.5
399
Not enough data
8.3
391
Not enough data
Social Analytics
8.9(won by default)
290
Not enough data
8.5(won by default)
271
Not enough data
8.7(won by default)
277
Not enough data
8.2(won by default)
244
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
214
Not enough data
8.1(won by default)
210
Not enough data
Reports & Dashboards
8.4(won by default)
274
Not enough data
8.8(won by default)
282
Not enough data
8.8(won by default)
268
Not enough data
7.9(won by default)
207
Not enough data
Agentic AI - Social Media Analytics
7.4(won by default)
21
Not enough data
7.3(won by default)
21
Not enough data
7.9(won by default)
21
Not enough data
8.2(won by default)
21
Not enough data
8.0(won by default)
21
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Behavior
Not enough data
8.5
40
Not enough data
7.6
38
Not enough data
6.8
37
A/B Testing
Not enough data
6.5
33
Not enough data
6.4
31
Not enough data
8.3
35
Not enough data
7.0
30
Visitor Information
Not enough data
8.9
36
Not enough data
8.2
34
Agentic AI - Session Replay
Not enough data
5.2
7
User Analysis
Not enough data
8.9
541
Not enough data
8.1
550
User Support
Not enough data
8.7
565
Not enough data
7.8
473
Not enough data
8.4
499
Walkthrough Type
Not enough data
8.2
495
Not enough data
8.9
541
Platform Basics - Digital Adoption Platform
Not enough data
8.4
96
Not enough data
8.9
102
Analytics - Digital Adoption Platform
Not enough data
8.6
99
Functions - Digital Adoption Platform
Not enough data
8.8
95
Not enough data
9.1
99
Agentic AI - Digital Adoption Platform
Not enough data
7.7
47
Product Analytics
Not enough data
8.6
269
Not enough data
8.6
274
Not enough data
8.6
273
Not enough data
8.2
266
Not enough data
7.7
250
Not enough data
7.8
244
Not enough data
7.5
241
Not enough data
7.4
248
Agentic AI - Product Analytics
Not enough data
6.7
36
Not enough data
6.7
36
Not enough data
7.0
36
Not enough data
6.9
36
Listing Management
8.6
240
|
Verified
Not enough data
8.2
236
|
Verified
Not enough data
8.5
239
|
Verified
Not enough data
8.6
250
|
Verified
Not enough data
Performance
8.3
258
|
Verified
Not enough data
8.7
263
|
Verified
Not enough data
Local Search Optimization
8.9
584
|
Verified
Not enough data
8.4
542
|
Verified
Not enough data
8.4
514
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
7.9
511
|
Verified
Not enough data
8.8
572
|
Verified
Not enough data
Platform Basics
8.5
555
Not enough data
8.6
566
Not enough data
Agentic AI - Competitive Intelligence
7.1
70
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
522
Not enough data
Platform Content
7.3
462
Not enough data
Platform Reporting
8.0
537
Not enough data
8.3
543
Not enough data
Platform Basics
8.5
104
Not enough data
8.2
101
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
93
Not enough data
8.4
104
Not enough data
Content Planning
Feature Not Available
Not enough data
8.2
97
Not enough data
8.7
107
Not enough data
Marketing Campaign Performance
8.5
80
Not enough data
8.7
81
Not enough data
Agentic AI - Marketing Calendar
7.3
11
Not enough data
7.3
11
Not enough data
6.5
11
Not enough data
6.8
11
Not enough data
Other Features
8.4
105
Not enough data
8.9
91
Not enough data
SEO Auditing & Monitoring
8.7
1009
Not enough data
9.0
882
Not enough data
8.8
845
Not enough data
8.8
858
Not enough data
Agentic AI - SEO Tools
6.5
173
Not enough data
6.7
173
Not enough data
6.7
173
Not enough data
6.7
171
Not enough data
6.5
171
Not enough data
6.6
167
Not enough data
6.8
169
Not enough data
SEO Content & Rankings
8.2
1482
Not enough data
9.1
1597
Not enough data
8.8
1511
Not enough data
8.2
915
Not enough data
8.4
834
Not enough data
SEO Reporting
8.9
1571
Not enough data
8.6
1000
Not enough data
8.2
960
Not enough data
7.8
831
Not enough data
Generative AI
6.7
395
Not enough data
6.7
391
Not enough data
Content & Collaboration
8.8
192
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
180
Not enough data
Feature Not Available
Not enough data
8.2
162
Not enough data
Social Management
8.7
235
Not enough data
8.8
227
Not enough data
Feature Not Available
Not enough data
8.5
226
Not enough data
7.9
202
Not enough data
8.1
177
Not enough data
7.8
148
Not enough data
Agentic AI - Social Media Management
8.0
14
Not enough data
8.2
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
8.1
14
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
116
Not enough data
Geographic Coverage
Feature Not Available
Not enough data
8.2
102
Not enough data
8.1
94
Not enough data
Reporting
9.0
133
Not enough data
Feature Not Available
Not enough data
8.9
121
Not enough data
9.0
131
Not enough data
Agentic AI - Media Monitoring
7.1
14
Not enough data
7.7
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
Generative AI
8.3
22
Not enough data
8.1
23
Not enough data
Platform Interoperability
8.4
77
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.8
95
Not enough data
Campaign Management
9.0
93
Not enough data
8.7
92
Not enough data
8.7
92
Not enough data
8.6
85
Not enough data
8.6
86
Not enough data
8.5
87
Not enough data
8.5
84
Not enough data
8.4
86
Not enough data
8.3
85
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.0
83
Not enough data
8.3
85
Not enough data
Targeting
8.6
87
Not enough data
8.5
83
Not enough data
8.4
82
Not enough data
8.7
82
Not enough data
Platform
8.5
85
Not enough data
8.7
92
Not enough data
8.9
91
Not enough data
8.9
92
Not enough data
8.7
88
Not enough data
8.6
87
Not enough data
8.4
81
Not enough data
8.6
84
Not enough data
8.5
86
Not enough data
Grammar Tools
8.4
23
Not enough data
9.0
26
Not enough data
8.2
22
Not enough data
Writing Support
7.7
24
Not enough data
8.3
23
Not enough data
7.4
24
Not enough data
7.8
24
Not enough data
Software Availability
8.4
24
Not enough data
8.3
23
Not enough data
7.2
24
Not enough data
Generative AI
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Not enough data
Data collection
7.7
194
Not enough data
8.1
221
|
Verified
Not enough data
8.1
210
|
Verified
Not enough data
7.5
193
|
Verified
Not enough data
8.1
211
Not enough data
Segment Trending
8.6
242
|
Verified
Not enough data
8.1
230
|
Verified
Not enough data
8.3
236
|
Verified
Not enough data
7.3
198
Not enough data
Analysis
8.3
230
Not enough data
8.6
251
|
Verified
Not enough data
8.3
212
|
Verified
Not enough data
Platform
8.7
256
|
Verified
Not enough data
8.4
235
|
Verified
Not enough data
7.7
210
|
Verified
Not enough data
8.3
232
|
Verified
Not enough data
8.1
207
|
Verified
Not enough data
8.2
204
Not enough data
Agentic AI - Market Intelligence
7.0
31
Not enough data
6.9
31
Not enough data
Survey Management
Not enough data
8.5
222
Not enough data
8.6
220
Not enough data
8.2
219
Not enough data
7.5
212
Survey Customization
Not enough data
8.2
214
Not enough data
8.5
222
Not enough data
8.0
214
Not enough data
7.6
200
Survey Insights
Not enough data
8.2
210
Not enough data
7.2
193
Not enough data
8.1
208
Not enough data
8.3
205
Agentic AI - Survey
Not enough data
6.8
21
Not enough data
6.7
21
Not enough data
7.1
21
Platform Basics
8.6
138
Not enough data
7.7
123
Not enough data
8.4
142
Not enough data
Platform Data
8.2
129
Not enough data
8.4
134
Not enough data
8.6
145
Not enough data
8.3
130
Not enough data
Agentic AI - Operational Risk Management
7.2
15
Not enough data
Planning
7.7
229
Not enough data
Publishing
7.7
231
Not enough data
Social Media
7.6
231
Not enough data
Planning
7.9
355
Not enough data
Generative AI
7.5
140
Not enough data
7.2
137
Not enough data
7.2
137
Not enough data
6.7
135
Not enough data
6.5
131
Not enough data
Agentic AI - Content Creation
7.2
45
Not enough data
7.1
45
Not enough data
7.3
45
Not enough data
7.2
45
Not enough data
7.2
46
Not enough data
7.4
45
Not enough data
7.3
45
Not enough data
AI Visibility & Tracking
7.8
63
Not enough data
7.8
68
Not enough data
Sentiment & Brand Analysis
7.7
60
Not enough data
6.4
53
Not enough data
Competitive Benchmarking
7.2
55
Not enough data
7.6
60
Not enough data
AI Content Optimization
7.6
57
Not enough data
7.6
57
Not enough data
Reporting & Alerts
6.7
53
Not enough data
7.5
60
Not enough data
Tools
Feature Not Available
Not enough data
8.2
660
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.2
650
Not enough data
8.2
636
Not enough data
8.0
578
Not enough data
7.8
575
Not enough data
8.9
709
Not enough data
Agentic AI - Content Analytics
7.5
56
Not enough data
7.7
56
Not enough data
7.7
57
Not enough data
7.8
57
Not enough data
7.7
57
Not enough data
Marketing Operations
7.7
384
|
Verified
Not enough data
8.4
405
|
Verified
Not enough data
8.0
396
|
Verified
Not enough data
8.0
374
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.2
388
|
Verified
Not enough data
8.6
425
|
Verified
Not enough data
7.7
358
|
Verified
Not enough data
8.0
372
|
Verified
Not enough data
8.2
397
|
Verified
Not enough data
7.9
350
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.1
56
Not enough data
7.4
56
Not enough data
7.0
55
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Semrush and Userpilot share no categories
Unique Categories
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Userpilot is categorized as Product Analytics, Digital Adoption Platform, Survey, and Session Replay
Reviews
Reviewers' Company Size
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Userpilot
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.6%
Information Technology and Services
8.8%
Computer Software
8.1%
Internet
3.8%
Retail
3.8%
Other
45.9%
Computer Software
37.7%
Information Technology and Services
15.9%
Financial Services
5.8%
Internet
4.5%
Marketing and Advertising
3.1%
Other
33.0%
Discussions
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Userpilot has no discussions with answers
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