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Compare Semrush and Talkwalker by Hootsuite

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At a Glance
Semrush
Semrush
Star Rating
(3,134)4.5 out of 5
Market Segments
Small-Business (64.8% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plans
Talkwalker by Hootsuite
Talkwalker by Hootsuite
Star Rating
(136)4.3 out of 5
Market Segments
Small-Business (37.4% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Talkwalker by Hootsuite
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Semrush excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Talkwalker by Hootsuite. Users appreciate its comprehensive tools for SEO, with one reviewer noting it as a "powerhouse of data" for keyword research and competitor analysis.
  • Users say that Semrush's implementation process is straightforward, making it easier for teams to get started quickly. Reviewers highlight the intuitive onboarding wizard, which helps streamline the setup, while Talkwalker by Hootsuite, despite its strong support, has fewer recent reviews indicating potential challenges in user onboarding.
  • Reviewers mention that Semrush provides a robust suite of features that cater specifically to small businesses, with 65.1% of its reviews coming from this segment. This focus allows users to find tailored solutions for their needs, whereas Talkwalker by Hootsuite has a smaller representation from small businesses, which may limit its appeal in that market.
  • According to verified reviews, Talkwalker by Hootsuite shines in customer support, receiving high praise for its responsive and knowledgeable representatives. Users appreciate the extensive feature set and customization options, which enhance their ability to track conversation trends effectively.
  • Users highlight that Semrush's data clarity and comprehensive reporting tools make it a favorite for tracking SEO performance. One user noted that it consolidates everything needed for SEO in one place, making tasks easier and faster, while Talkwalker by Hootsuite, although offering valuable insights, may not match the same level of clarity in its reporting.
  • Reviewers indicate that while both products offer valuable analytics, Semrush has a slight edge in usability, particularly in areas like paid campaign tracking and post performance analysis. Users find Semrush's tools more effective for these specific tasks, whereas Talkwalker by Hootsuite has room for improvement in these areas.
Pricing
Entry-Level Pricing
Semrush
Pro
$139.94
Per Month
Browse all 5 pricing plans
Talkwalker by Hootsuite
No pricing available
Free Trial
Semrush
Free Trial is available
Talkwalker by Hootsuite
Free Trial is available
Ratings
Meets Requirements
8.8
2,515
8.4
113
Ease of Use
8.3
2,541
8.6
114
Ease of Setup
8.6
1,743
8.4
80
Ease of Admin
8.6
1,298
8.5
76
Quality of Support
8.6
2,206
9.3
109
Has the product been a good partner in doing business?
8.7
1,279
8.8
74
Product Direction (% positive)
8.8
2,424
9.0
104
Features by Category
7.7
504
Not enough data
Metrics
8.4
438
Not enough data
8.3
432
Not enough data
7.9
414
Not enough data
7.7
388
Not enough data
7.4
377
Not enough data
7.6
371
Not enough data
7.4
374
Not enough data
7.5
384
Not enough data
7.1
369
Not enough data
Reporting
8.0
425
Not enough data
8.2
416
Not enough data
7.8
400
Not enough data
7.7
400
Not enough data
7.8
395
Not enough data
7.6
375
Not enough data
8.0
409
Not enough data
Other
7.7
387
Not enough data
8.1
400
Not enough data
7.7
389
Not enough data
8.0
391
Not enough data
7.4
356
Not enough data
7.0
335
Not enough data
7.6
355
Not enough data
Agentic AI - Digital Analytics
6.6
44
Not enough data
7.3
44
Not enough data
6.9
44
Not enough data
7.0
42
Not enough data
Administration
7.7
366
Not enough data
7.4
353
Not enough data
8.5
407
Not enough data
8.3
396
Not enough data
Social Media AnalyticsHide 16 FeaturesShow 16 Features
8.2
332
8.0
84
Social Analytics
8.8
294
8.8
65
8.5
274
8.1
65
8.7
280
8.2
68
8.2
247
6.7
25
Feature Not Available
7.3
32
8.1
217
Not enough data
8.1
213
Not enough data
Reports & Dashboards
8.4
277
8.2
69
8.8
285
8.6
69
8.7
271
8.6
60
7.9
210
Not enough data
Agentic AI - Social Media Analytics
7.4
21
Not enough data
7.3
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
8.0
21
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local Listing ManagementHide 6 FeaturesShow 6 Features
8.5
289
Not enough data
Listing Management
8.6
243
|
Verified
Not enough data
8.2
239
|
Verified
Not enough data
8.5
242
|
Verified
Not enough data
8.6
254
|
Verified
Not enough data
Performance
8.3
261
|
Verified
Not enough data
8.8
267
|
Verified
Not enough data
8.5
657
Not enough data
Local Search Optimization
8.9
596
|
Verified
Not enough data
8.4
547
|
Verified
Not enough data
8.4
520
|
Verified
Not enough data
8.3
532
|
Verified
Not enough data
7.9
516
|
Verified
Not enough data
8.8
579
|
Verified
Not enough data
Competitive IntelligenceHide 9 FeaturesShow 9 Features
8.0
678
Not enough data
Platform Basics
8.5
569
Not enough data
8.5
575
Not enough data
Agentic AI - Competitive Intelligence
7.0
73
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
531
Not enough data
Platform Content
7.3
470
Not enough data
Platform Reporting
8.0
545
Not enough data
8.3
553
Not enough data
7.9
143
Not enough data
Platform Basics
8.5
106
Not enough data
8.2
103
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
95
Not enough data
8.4
106
Not enough data
Content Planning
Feature Not Available
Not enough data
8.2
99
Not enough data
8.7
109
Not enough data
Marketing Campaign Performance
8.5
81
Not enough data
8.7
82
Not enough data
Agentic AI - Marketing Calendar
7.3
11
Not enough data
7.3
11
Not enough data
6.5
11
Not enough data
6.8
11
Not enough data
Other Features
8.3
107
Not enough data
8.8
93
Not enough data
7.8
1,793
Not enough data
SEO Auditing & Monitoring
8.7
1022
Not enough data
9.0
919
Not enough data
8.8
860
Not enough data
8.8
883
Not enough data
Agentic AI - SEO Tools
6.6
177
Not enough data
6.7
178
Not enough data
6.7
179
Not enough data
6.7
175
Not enough data
6.5
175
Not enough data
6.6
170
Not enough data
6.8
173
Not enough data
SEO Content & Rankings
8.2
1504
Not enough data
9.1
1639
Not enough data
8.8
1548
Not enough data
8.2
929
Not enough data
8.4
867
Not enough data
SEO Reporting
8.9
1607
Not enough data
8.6
1014
Not enough data
8.3
974
Not enough data
7.8
842
Not enough data
Generative AI
6.7
406
Not enough data
6.8
397
Not enough data
Social Media ManagementHide 20 FeaturesShow 20 Features
8.2
267
Not enough data
Content & Collaboration
8.8
193
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
181
Not enough data
Feature Not Available
Not enough data
8.2
164
Not enough data
Social Management
8.7
236
Not enough data
8.8
230
Not enough data
Feature Not Available
Not enough data
8.5
228
Not enough data
7.9
203
Not enough data
8.0
178
Not enough data
7.8
149
Not enough data
Agentic AI - Social Media Management
8.0
14
Not enough data
8.2
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
8.1
14
Not enough data
8.0
147
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Not enough data
Geographic Coverage
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Not enough data
Reporting
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Not enough data
Agentic AI - Media Monitoring
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
Generative AI
8.1
23
Not enough data
8.1
24
Not enough data
Social Media AdvertisingHide 34 FeaturesShow 34 Features
8.5
125
Not enough data
Platform Interoperability
8.4
79
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.8
97
Not enough data
Campaign Management
9.0
95
Not enough data
8.7
94
Not enough data
8.7
94
Not enough data
8.6
87
Not enough data
8.6
88
Not enough data
8.5
89
Not enough data
8.5
86
Not enough data
8.4
88
Not enough data
8.3
87
Not enough data
8.5
91
Not enough data
8.4
87
Not enough data
8.0
85
Not enough data
8.3
87
Not enough data
Targeting
8.6
89
Not enough data
8.5
85
Not enough data
8.5
84
Not enough data
8.7
84
Not enough data
Platform
8.4
87
Not enough data
8.7
94
Not enough data
8.9
93
Not enough data
8.9
94
Not enough data
8.6
90
Not enough data
8.6
89
Not enough data
8.4
83
Not enough data
8.5
85
Not enough data
8.5
88
Not enough data
7.8
30
Not enough data
Grammar Tools
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Not enough data
Writing Support
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Not enough data
Software Availability
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Not enough data
Generative AI
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Not enough data
8.0
304
Not enough data
Data collection
7.7
197
Not enough data
8.1
224
|
Verified
Not enough data
8.1
213
|
Verified
Not enough data
7.5
196
|
Verified
Not enough data
8.1
214
Not enough data
Segment Trending
8.6
246
|
Verified
Not enough data
8.1
233
|
Verified
Not enough data
8.3
239
|
Verified
Not enough data
7.3
201
Not enough data
Analysis
8.3
233
Not enough data
8.6
254
|
Verified
Not enough data
8.3
215
|
Verified
Not enough data
Platform
8.7
260
|
Verified
Not enough data
8.4
238
|
Verified
Not enough data
7.7
213
|
Verified
Not enough data
8.3
235
|
Verified
Not enough data
8.1
210
|
Verified
Not enough data
8.2
207
Not enough data
Agentic AI - Market Intelligence
7.0
32
Not enough data
6.8
32
Not enough data
Paid Search IntelligenceHide 8 FeaturesShow 8 Features
8.1
167
Not enough data
Social Media Listening ToolsHide 15 FeaturesShow 15 Features
Not enough data
7.8
97
Monitoring & Listening
Not enough data
8.4
85
Not enough data
7.5
84
Not enough data
7.8
9
Not enough data
9.4
9
Not enough data
7.6
9
Not enough data
7.7
8
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
6.5
87
Not enough data
8.3
85
Not enough data
7.1
8
Not enough data
7.8
9
7.3
525
Not enough data
Planning
7.7
234
Not enough data
Publishing
7.7
236
Not enough data
Social Media
7.6
236
Not enough data
Planning
7.9
361
Not enough data
Generative AI
7.4
144
Not enough data
7.2
140
Not enough data
7.2
139
Not enough data
6.7
137
Not enough data
6.4
134
Not enough data
Agentic AI - Content Creation
7.1
46
Not enough data
7.0
46
Not enough data
7.2
46
Not enough data
7.1
46
Not enough data
7.2
47
Not enough data
7.3
46
Not enough data
7.3
46
Not enough data
Answer Engine Optimization (AEO)Hide 10 FeaturesShow 10 Features
7.4
87
Not enough data
AI Visibility & Tracking
7.8
67
Not enough data
7.8
76
Not enough data
Sentiment & Brand Analysis
7.8
64
Not enough data
6.3
54
Not enough data
Competitive Benchmarking
7.3
57
Not enough data
7.6
64
Not enough data
AI Content Optimization
7.7
60
Not enough data
7.7
60
Not enough data
Reporting & Alerts
6.7
55
Not enough data
7.5
64
Not enough data
8.0
807
Not enough data
Tools
Feature Not Available
Not enough data
8.2
665
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.2
655
Not enough data
8.2
641
Not enough data
8.0
582
Not enough data
7.8
580
Not enough data
8.9
715
Not enough data
Agentic AI - Content Analytics
7.5
57
Not enough data
7.7
57
Not enough data
7.7
58
Not enough data
7.8
58
Not enough data
7.7
59
Not enough data
7.9
529
Not enough data
Marketing Operations
7.7
389
|
Verified
Not enough data
8.4
412
|
Verified
Not enough data
8.0
400
|
Verified
Not enough data
8.0
378
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
392
|
Verified
Not enough data
8.6
430
|
Verified
Not enough data
7.7
362
|
Verified
Not enough data
8.0
376
|
Verified
Not enough data
8.2
403
|
Verified
Not enough data
7.9
354
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.1
57
Not enough data
7.5
57
Not enough data
7.1
56
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reviews
Reviewers' Company Size
Semrush
Semrush
Small-Business(50 or fewer emp.)
64.8%
Mid-Market(51-1000 emp.)
29.3%
Enterprise(> 1000 emp.)
5.9%
Talkwalker by Hootsuite
Talkwalker by Hootsuite
Small-Business(50 or fewer emp.)
37.4%
Mid-Market(51-1000 emp.)
35.8%
Enterprise(> 1000 emp.)
26.8%
Reviewers' Industry
Semrush
Semrush
Marketing and Advertising
29.6%
Information Technology and Services
8.8%
Computer Software
8.1%
Retail
3.8%
Internet
3.7%
Other
46.0%
Talkwalker by Hootsuite
Talkwalker by Hootsuite
Public Relations and Communications
22.0%
Marketing and Advertising
19.5%
Market Research
7.3%
Management Consulting
4.9%
Information Technology and Services
4.9%
Other
41.5%
Alternatives
Semrush
Semrush Alternatives
Ahrefs
Ahrefs
Add Ahrefs
Serpstat
Serpstat
Add Serpstat
Reputation
Reputation
Add Reputation
SE Ranking
SE Ranking
Add SE Ranking
Talkwalker by Hootsuite
Talkwalker by Hootsuite Alternatives
Sprout Social
Sprout Social
Add Sprout Social
Meltwater
Meltwater
Add Meltwater
Sprinklr Social
Sprinklr Social
Add Sprinklr Social
Brandwatch Social Media Management
Brandwatch Social Media Management
Add Brandwatch Social Media Management
Discussions
Semrush
Semrush Discussions
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
Hillary  M.
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
Sayed Sayeedur R.
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Talkwalker by Hootsuite
Talkwalker by Hootsuite Discussions
What is Talkwalker used for?
1 Comment
Younes  B.
YB
Social listening and digital reputation monitoring.Read more
Monty the Mongoose crying
Talkwalker by Hootsuite has no more discussions with answers