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At a Glance
Market Segments
Mid-Market (47.7% of reviews)
Mid-Market (45.8% of reviews)
Entry-Level Pricing
$120 Per month
No pricing available
Twilio Segment
Star Rating
(562)4.5 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Pros & Cons
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansZeta Marketing Platform
Star Rating
(88)4.1 out of 5
Market Segments
Mid-Market (45.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Zeta Marketing PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Zeta Marketing Platform excels in email deliverability management with a score of 9.0, while Segment's capabilities in this area are less emphasized, leading to a perception that Zeta provides a more reliable email marketing experience.
- Reviewers mention that Segment shines in ease of use with a score of 8.8, making it more user-friendly for those new to marketing platforms, whereas Zeta Marketing Platform's score of 6.8 indicates a steeper learning curve.
- G2 users highlight Segment's superior customer support with a rating of 8.6, contrasting with Zeta's lower score of 6.9, suggesting that users may find more responsive assistance with Segment.
- Users on G2 report that Zeta Marketing Platform offers robust data modeling features, scoring 8.6, which is particularly beneficial for businesses needing advanced analytics, while Segment's focus is more on integration and data enrichment.
- Reviewers say that Segment's integration capabilities are a standout feature, scoring 9.1, which allows for seamless connections with various CRM and marketing automation systems, whereas Zeta's integration options are perceived as less comprehensive.
- Users report that Zeta Marketing Platform's workflow management features, scoring 8.7, are highly effective for automating marketing processes, while Segment's workflow capabilities are not as robust, leading to a preference for Zeta among users focused on automation.
Pricing
Entry-Level Pricing
Twilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Zeta Marketing Platform
No pricing availableFree Trial
Twilio Segment
Free Trial is available
Zeta Marketing Platform
No trial information availableRatings
Meets Requirements
8.9
427
8.0
79
Ease of Use
8.7
429
7.6
79
Ease of Setup
8.5
245
7.5
63
Ease of Admin
8.9
237
7.6
41
Quality of Support
8.6
367
8.1
79
Has the product been a good partner in doing business?
8.8
225
8.1
42
Product Direction (% positive)
8.3
387
8.7
78
Features by Category
Email Marketing
Not enough data
8.5
28
|
Verified
Not enough data
8.6
27
Not enough data
8.8
27
Not enough data
8.1
25
|
Verified
Online Marketing
Not enough data
7.5
25
|
Verified
Not enough data
7.6
28
|
Verified
Not enough data
7.8
27
|
Verified
Not enough data
8.0
25
Not enough data
7.3
22
Lead Management
Not enough data
7.8
21
Not enough data
7.5
23
Not enough data
7.8
25
|
Verified
Not enough data
7.8
20
|
Verified
Not enough data
7.9
21
|
Verified
Not enough data
7.8
23
|
Verified
Not enough data
7.9
21
Not enough data
7.6
22
|
Verified
Campaign Management
Not enough data
7.9
20
Not enough data
6.8
16
Not enough data
7.5
19
Not enough data
6.9
18
Social
Not enough data
7.1
19
Not enough data
7.0
19
|
Verified
Not enough data
7.6
18
Not enough data
7.6
18
Not enough data
8.0
16
Reporting & Analytics
Not enough data
7.9
25
|
Verified
Not enough data
7.8
25
|
Verified
Not enough data
7.3
18
|
Verified
Not enough data
7.0
17
Not enough data
7.3
18
Platform
Not enough data
7.4
23
|
Verified
Not enough data
7.7
22
|
Verified
Not enough data
7.8
23
|
Verified
Not enough data
7.4
21
|
Verified
Not enough data
7.1
22
|
Verified
Not enough data
7.5
23
|
Verified
Not enough data
7.7
22
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
7.1
23
|
Verified
Not enough data
7.7
23
|
Verified
Not enough data
6.9
21
|
Verified
Channel Functionality
Not enough data
8.7
19
Platform Interoperability
Not enough data
8.6
7
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
23
Not enough data
8.3
24
Not enough data
8.6
22
Not enough data
8.1
18
Not enough data
7.7
17
Not enough data
8.3
20
Not enough data
8.2
18
Not enough data
8.3
19
Not enough data
7.8
20
Not enough data
7.8
17
Not enough data
8.6
19
Not enough data
8.0
16
Not enough data
8.3
15
Targeting
Not enough data
9.0
23
Not enough data
8.8
23
Not enough data
9.0
20
Not enough data
8.4
20
Platform
Not enough data
7.6
19
Not enough data
8.0
20
Not enough data
8.4
19
Not enough data
8.1
20
Not enough data
8.4
18
Not enough data
8.2
18
Not enough data
8.5
18
Not enough data
8.3
15
Not enough data
7.7
19
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.6
86
Not enough data
8.2
68
Not enough data
8.7
77
Not enough data
8.0
85
Not enough data
Management
8.2
43
Not enough data
8.5
52
Not enough data
8.6
49
Not enough data
8.1
48
Not enough data
8.6
46
Not enough data
Compliance
8.9
96
Not enough data
8.7
80
Not enough data
8.8
85
Not enough data
8.7
83
Not enough data
Security
9.0
56
Not enough data
8.4
54
Not enough data
8.9
50
Not enough data
Data Quality
8.7
99
Not enough data
9.1
98
Not enough data
9.3
98
Not enough data
Maintainence
9.0
53
Not enough data
8.7
46
Not enough data
Generative AI
7.1
7
Not enough data
7.4
7
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
8.6
7
Not enough data
8.8
7
Targeting
Not enough data
8.6
7
Not enough data
8.3
6
Triggered Content
Not enough data
8.1
7
Not enough data
9.0
8
Not enough data
8.8
7
Personalized Content
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
8.3
7
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.5
142
|
Verified
7.5
22
|
Verified
8.7
147
|
Verified
7.5
23
|
Verified
Feature Not Available
7.4
23
|
Verified
8.6
138
|
Verified
7.0
22
|
Verified
Intelligence
8.0
123
|
Verified
7.3
22
6.9
85
|
Verified
7.0
20
|
Verified
Feature Not Available
6.5
20
|
Verified
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Functionality
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Not enough data
Functionality
9.0
21
Not enough data
8.7
21
Not enough data
9.1
24
Not enough data
8.3
21
Not enough data
8.5
18
Not enough data
8.6
23
Not enough data
8.7
20
Not enough data
8.3
15
Not enough data
8.7
18
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
8.6
12
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
23
Not enough data
8.3
24
Not enough data
8.6
22
Not enough data
8.1
18
Not enough data
7.7
17
Not enough data
8.3
20
Not enough data
8.2
18
Not enough data
8.3
19
Not enough data
7.8
20
Not enough data
7.8
17
Not enough data
8.6
19
Not enough data
8.0
16
Not enough data
8.3
15
Targeting
Not enough data
9.0
23
Not enough data
8.8
23
Not enough data
9.0
20
Not enough data
8.4
20
Mobile
Not enough data
8.0
11
Not enough data
8.0
16
Not enough data
8.3
15
Platform
Not enough data
7.6
19
Not enough data
8.0
20
Not enough data
8.4
19
Not enough data
8.1
20
Not enough data
8.4
18
Not enough data
8.2
18
Not enough data
8.5
18
Not enough data
8.3
15
Not enough data
7.7
19
Platform Interoperability
Not enough data
8.0
5
Video Functionality
Not enough data
8.1
14
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
23
Not enough data
8.3
24
Not enough data
8.6
22
Not enough data
8.1
18
Not enough data
7.7
17
Not enough data
8.3
20
Not enough data
8.2
18
Not enough data
8.3
19
Not enough data
7.8
20
Not enough data
7.8
17
Not enough data
8.6
19
Not enough data
8.0
16
Not enough data
8.3
15
Targeting
Not enough data
9.0
23
Not enough data
8.8
23
Not enough data
9.0
20
Not enough data
8.4
20
Platform
Not enough data
7.6
19
Not enough data
8.0
20
Not enough data
8.4
19
Not enough data
8.1
20
Not enough data
8.4
18
Not enough data
8.2
18
Not enough data
8.5
18
Not enough data
8.3
15
Not enough data
7.7
19
Development
8.9
47
Not enough data
8.1
39
Not enough data
Management
8.0
46
Not enough data
8.6
43
Not enough data
Integration Options
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.0
23
Not enough data
8.3
24
Not enough data
8.6
22
Not enough data
8.1
18
Not enough data
7.7
17
Not enough data
8.3
20
Not enough data
8.2
18
Not enough data
8.3
19
Not enough data
7.8
20
Not enough data
7.8
17
Not enough data
8.6
19
Not enough data
8.0
16
Not enough data
8.3
15
Targeting
Not enough data
9.0
23
Not enough data
8.8
23
Not enough data
9.0
20
Not enough data
8.4
20
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
7.6
19
Not enough data
8.0
20
Not enough data
8.4
19
Not enough data
8.1
20
Not enough data
8.4
18
Not enough data
8.2
18
Not enough data
8.5
18
Not enough data
8.3
15
Not enough data
7.7
19
Data Management
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Not enough data
Functionality
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Not enough data
Security
8.3
5
Not enough data
7.7
5
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
16
Not enough data
8.3
16
Not enough data
8.1
16
Not enough data
8.9
18
Not enough data
7.9
15
Not enough data
8.1
15
Campaign Activity
Not enough data
9.1
18
Not enough data
8.5
18
Not enough data
8.5
17
Not enough data
9.0
16
Not enough data
8.4
15
Not enough data
7.7
15
Agentic AI - Marketing Analytics
Not enough data
6.7
7
Not enough data
6.9
7
Not enough data
6.9
7
Functionality
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Not enough data
Categories
Categories
Shared Categories
Twilio Segment and Zeta Marketing Platform are categorized as Customer Data Platform (CDP)
Unique Categories
Twilio Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Data Governance, E-Commerce Data Integration, and Reverse ETL
Zeta Marketing Platform is categorized as Personalization, Personalization Engines, Marketing Analytics, Cross-Channel Advertising, Data Management Platform (DMP), Demand Side Platform (DSP), Video Advertising, Mobile Advertising, Display Advertising, Marketing Automation, Mobile Marketing, SMS Marketing, Location-Based Marketing, Push Notification, Customer Journey Mapping, and Customer Journey Analytics
Reviews
Reviewers' Company Size
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zeta Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.9%
Marketing and Advertising
38.6%
Retail
10.8%
Automotive
9.6%
Consumer Goods
4.8%
Luxury Goods & Jewelry
2.4%
Other
33.7%
Alternatives
Discussions
What is the best way to do QA of tracking implementation?
1 Comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 Comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
Zeta Marketing Platform has no discussions with answers
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