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At a Glance
Market Segments
Mid-Market (54.4% of reviews)
Small-Business (92.3% of reviews)
Entry-Level Pricing
$
Free
SAP Emarsys
Star Rating
(542)4.3 out of 5
Market Segments
Mid-Market (54.4% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSmile.io
Star Rating
(391)4.6 out of 5
Market Segments
Small-Business (92.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Smile.io excels in ease of use, scoring 9.2 compared to SAP Emarsys's 8.2. Reviewers mention that Smile.io's intuitive interface and straightforward navigation make it accessible for small businesses without extensive technical expertise.
- Reviewers say that Smile.io offers a free entry-level price, making it an attractive option for small businesses looking to implement loyalty programs without upfront costs, while SAP Emarsys's pricing structure may be a barrier for some mid-market users.
- Users on G2 highlight the quality of support for Smile.io, which received a score of 9.5, significantly higher than SAP Emarsys's 8.4. Reviewers mention that Smile.io's responsive customer service and extensive knowledge base contribute to a better overall support experience.
- Reviewers mention that SAP Emarsys shines in its loyalty analytics capabilities, scoring 8.6, which is higher than Smile.io's 8.1. Users appreciate the detailed insights and reporting features that help businesses understand customer behavior and optimize their loyalty strategies.
- G2 users report that SAP Emarsys provides robust communication tools, scoring 8.9, which surpasses Smile.io's 7.9. Reviewers say that the ability to create targeted campaigns and personalized messaging is a standout feature for engaging customers effectively.
- Users say that while both products offer gamification features, SAP Emarsys's score of 7.6 is notably higher than Smile.io's 6.9. Reviewers mention that the gamification elements in SAP Emarsys are more engaging and help drive customer participation in loyalty programs.
Pricing
Entry-Level Pricing
SAP Emarsys
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Smile.io
Free
Free
Up to 200 monthly orders
- Points program
- Referral program
- Basic branding
Free Trial
SAP Emarsys
No trial information availableSmile.io
No trial information availableRatings
Meets Requirements
8.3
400
8.7
383
Ease of Use
8.2
405
9.1
388
Ease of Setup
7.1
212
9.2
372
Ease of Admin
8.2
171
9.2
269
Quality of Support
8.4
396
9.5
361
Has the product been a good partner in doing business?
8.5
172
9.3
263
Product Direction (% positive)
8.9
373
9.1
378
Features by Category
Email Marketing
8.7
261
|
Verified
Not enough data
8.7
246
|
Verified
Not enough data
8.5
257
|
Verified
Not enough data
8.3
231
|
Verified
Not enough data
Online Marketing
7.0
157
|
Verified
Not enough data
8.0
190
|
Verified
Not enough data
8.1
217
|
Verified
Not enough data
8.0
214
|
Verified
Not enough data
7.7
157
Not enough data
Lead Management
7.9
173
|
Verified
Not enough data
7.8
192
|
Verified
Not enough data
8.5
238
|
Verified
Not enough data
7.8
161
|
Verified
Not enough data
8.0
158
|
Verified
Not enough data
8.2
183
|
Verified
Not enough data
7.8
146
|
Verified
Not enough data
8.2
144
|
Verified
Not enough data
Campaign Management
8.2
181
|
Verified
Not enough data
7.8
122
Not enough data
7.6
113
|
Verified
Not enough data
7.0
84
Not enough data
Social
7.3
93
Not enough data
7.5
103
|
Verified
Not enough data
7.4
101
|
Verified
Not enough data
7.4
93
|
Verified
Not enough data
7.5
104
|
Verified
Not enough data
Reporting & Analytics
8.0
236
|
Verified
Not enough data
7.8
176
|
Verified
Not enough data
7.6
165
|
Verified
Not enough data
7.4
173
|
Verified
Not enough data
7.4
109
Not enough data
Platform
7.6
152
|
Verified
Not enough data
8.0
134
|
Verified
Not enough data
8.5
151
|
Verified
Not enough data
7.9
105
|
Verified
Not enough data
6.8
106
|
Verified
Not enough data
8.5
136
|
Verified
Not enough data
7.6
102
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.5
29
Not enough data
6.1
28
Not enough data
6.4
30
Not enough data
6.4
29
Not enough data
6.6
29
Not enough data
6.7
29
Not enough data
Integration
7.9
157
|
Verified
Not enough data
7.7
150
|
Verified
Not enough data
7.4
116
|
Verified
Not enough data
Metrics
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Not enough data
Reporting
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.8
36
Not enough data
Other
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Not enough data
Agentic AI - Digital Analytics
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Not enough data
Administration
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Not enough data
Administration
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Not enough data
Integrations
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Not enough data
Platform
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Not enough data
Diagnosis
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Not enough data
Tracking
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Not enough data
Reporting
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Not enough data
Agentic AI - Email Deliverability
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Not enough data
Analytics
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Not enough data
Content Management
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Design & Development
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Not enough data
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Not enough data
Visitor Behavior
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Not enough data
Templates
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Not enough data
Personalization
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Not enough data
Multichannel
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Not enough data
Administration
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
5.2
8
Not enough data
5.4
8
Not enough data
Campaigns
7.7
24
Not enough data
8.3
26
Not enough data
7.9
24
Not enough data
8.3
27
Not enough data
8.0
24
Not enough data
Analytics
7.6
24
Not enough data
7.3
24
Not enough data
Optimization
7.6
24
Not enough data
8.2
25
Not enough data
7.0
22
Not enough data
7.4
23
Not enough data
Agentic AI - Push Notification
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Not enough data
Segmentation
8.8
20
Not enough data
8.9
19
Not enough data
Targeting
8.7
18
Not enough data
8.3
17
Not enough data
Triggered Content
8.1
15
Not enough data
8.9
20
Not enough data
8.9
19
Not enough data
Personalized Content
8.3
19
Not enough data
9.0
15
Not enough data
8.6
17
Not enough data
Agentic AI - Personalization Engines
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
Text Messaging
8.3
23
Not enough data
7.4
18
Not enough data
8.5
24
Not enough data
7.7
17
Not enough data
8.0
20
Not enough data
7.1
18
Not enough data
8.3
23
Not enough data
7.9
19
Not enough data
SMS Platform
7.8
23
Not enough data
8.6
23
Not enough data
7.4
17
Not enough data
6.9
15
Not enough data
7.1
16
Not enough data
8.2
19
Not enough data
Agentic AI - SMS Marketing
5.4
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.6
9
Not enough data
5.2
9
Not enough data
5.6
9
Not enough data
Platform Basics
8.6
50
Not enough data
8.6
48
Not enough data
Platform Data
8.1
45
Not enough data
8.0
47
Not enough data
8.4
51
Not enough data
7.9
44
Not enough data
Platform Additional Functionality
7.8
44
Not enough data
8.1
42
Not enough data
7.9
40
Not enough data
Agentic AI - Customer Journey Analytics
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Not enough data
Loyalty Experience
8.4
15
9.0
351
8.6
15
8.9
352
8.4
17
8.4
344
8.5
22
8.0
342
7.4
12
6.9
336
7.8
13
6.7
330
Loyalty Platform
8.7
15
7.9
340
8.7
18
8.1
337
8.3
15
8.1
335
8.5
16
7.6
327
8.8
18
8.4
336
Agentic AI - Loyalty Management
6.9
6
7.1
121
7.2
6
8.0
122
7.3
5
7.1
120
6.9
6
7.1
121
Agentic AI - Customer Advocacy
Not enough data
6.9
13
Not enough data
6.7
13
Not enough data
6.0
14
Analysis
8.0
43
Not enough data
8.3
68
|
Verified
Not enough data
7.7
38
Not enough data
8.1
54
Not enough data
Campaigns
7.9
42
|
Verified
Not enough data
8.4
46
|
Verified
Not enough data
8.4
39
|
Verified
Not enough data
7.8
32
Not enough data
9.1
64
Not enough data
8.8
62
Not enough data
Engagement
8.1
52
Not enough data
Platform
8.4
59
Not enough data
8.1
28
|
Verified
Not enough data
8.3
43
Not enough data
Agentic AI - Mobile Marketing
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Not enough data
Agentic AI - Marketing Analytics
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Not enough data
Categories
Categories
Shared Categories
SAP Emarsys and Smile.io are categorized as Loyalty Management
Unique Categories
SAP Emarsys is categorized as Marketing Automation, SMS Marketing, Personalization Engines, Push Notification, E-Commerce Personalization, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Customer Journey Analytics, Marketing Analytics, Transactional Email, Mobile Marketing, and Digital Analytics
Smile.io is categorized as Customer Advocacy
Reviews
Reviewers' Company Size
SAP Emarsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smile.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
28.2%
Apparel & Fashion
10.4%
Consumer Goods
5.4%
Marketing and Advertising
4.8%
Sporting Goods
3.9%
Other
47.4%
Retail
35.1%
Apparel & Fashion
12.3%
Consumer Goods
8.5%
Cosmetics
7.9%
Food & Beverages
7.4%
Other
28.7%
Alternatives
Discussions
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Emarsys
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
Is smile IO for free?
1 Comment
Official Response from Smile.io
Smile.io offers a free plan for up to 200 monthly orders. With this free plan, commerce brands can launch a points program, a referral program with basic...Read more
What is JS smile io?
1 Comment
Official Response from Smile.io
You view a breakdown of what you can do with the JavaScript SDK disabled vs enabled on Smile.io here at our help articles:...Read more
How does smile app work?
1 Comment
Official Response from Smile.io
The Smile.io app works across commerce platforms Shopify, Shopify Plus, and BigCommerce by heading into their app store's and installing Smile into your...Read more
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