Compare AdRoll ABM (Formerly RollWorks) and Reddit for business 
Featured Products
At a Glance
Market Segments
Mid-Market (56.2% of reviews)
Small-Business (60.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AdRoll ABM (Formerly RollWorks)
Star Rating
(601)4.3 out of 5
Market Segments
Mid-Market (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Reddit for business
Star Rating
(55)4.2 out of 5
Market Segments
Small-Business (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Reddit for businessSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll ABM excels in user support, with many users highlighting the exceptional assistance from account managers during the onboarding process. This support has been noted as a key factor in helping users achieve immediate ROI through effective dashboarding and integration with tools like Salesforce.
- Users say that AdRoll ABM offers a more intuitive setup for campaigns compared to Reddit for business. Reviewers appreciate the platform's ease of use, noting that it allows for quick adjustments and improvements based on performance insights, which is crucial for optimizing advertising strategies.
- Reviewers mention that while Reddit for business provides a unique social media experience with vibrant community engagement, it lacks the same level of structured support and guidance that AdRoll ABM offers. Users find Reddit easy to navigate but may struggle with the complexities of advertising without dedicated assistance.
- According to verified reviews, AdRoll ABM has a higher overall satisfaction score, reflecting its strong performance in areas like quality of support and ease of administration. Users have noted that the platform's features, such as custom reporting and user management, contribute to a smoother advertising experience.
- Users highlight that AdRoll ABM's robust analytics and campaign optimization tools provide clear visibility into what works and what doesn’t, making it easier for businesses to refine their strategies. In contrast, while Reddit offers community-driven insights, it may not provide the same level of detailed performance metrics.
- G2 reviewers indicate that AdRoll ABM is particularly well-suited for mid-market companies, with a significant portion of its user base falling into this category. This contrasts with Reddit for business, which tends to attract more small businesses, potentially limiting its appeal for larger organizations seeking comprehensive advertising solutions.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableReddit for business
No pricing availableFree Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableReddit for business
No trial information availableRatings
Meets Requirements
8.4
505
8.0
42
Ease of Use
8.4
510
7.7
42
Ease of Setup
8.3
335
8.3
12
Ease of Admin
8.6
259
8.0
9
Quality of Support
8.9
485
7.3
35
Has the product been a good partner in doing business?
8.9
264
8.7
9
Product Direction (% positive)
8.6
470
6.2
37
Features by Category
Data Availability
8.0
67
Not enough data
8.3
70
Not enough data
7.0
53
|
Verified
Not enough data
6.2
21
Not enough data
Data Accuracy
8.0
61
Not enough data
8.3
64
Not enough data
6.8
19
Not enough data
Agentic AI - Sales Intelligence
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
Platform
Feature Not Available
Not enough data
8.4
50
|
Verified
Not enough data
8.8
47
Not enough data
8.0
52
|
Verified
Not enough data
5.9
33
|
Verified
Not enough data
7.5
37
Not enough data
Features
8.1
57
Not enough data
8.6
64
Not enough data
7.0
33
Not enough data
8.0
49
Not enough data
7.9
59
|
Verified
Not enough data
7.2
32
Not enough data
Feature Not Available
Not enough data
8.0
59
|
Verified
Not enough data
7.3
48
|
Verified
Not enough data
Channel Functionality
8.6
185
Not enough data
Platform Interoperability
7.4
75
Not enough data
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
178
7.2
15
7.9
168
7.5
16
8.3
167
7.6
18
7.6
138
6.7
15
8.3
148
7.6
15
8.5
127
7.3
16
8.2
111
7.3
16
7.8
113
7.8
12
8.2
146
7.6
14
7.7
137
7.7
15
7.8
112
7.6
14
Feature Not Available
7.4
13
7.5
97
8.1
14
Targeting
8.6
183
7.8
17
8.9
179
7.1
15
8.2
148
6.7
16
8.0
129
6.4
15
Platform
8.3
142
6.7
12
7.6
142
7.0
15
8.7
163
7.0
18
8.6
167
7.8
18
8.3
135
6.6
16
7.9
137
7.2
17
8.1
126
7.2
15
Feature Not Available
7.6
16
7.9
126
7.7
18
Lead Intelligence
8.2
87
|
Verified
Not enough data
8.6
93
Not enough data
7.8
75
Not enough data
Lead Management
8.3
101
Not enough data
7.5
79
Not enough data
8.2
99
Not enough data
Marketing Campaigns
8.0
90
Not enough data
7.5
76
Not enough data
7.7
82
Not enough data
7.8
74
|
Verified
Not enough data
7.9
85
Not enough data
Campaign Execution
7.3
62
Not enough data
8.3
89
Not enough data
8.4
82
Not enough data
7.4
64
Not enough data
Agentic AI - Account Data Management
6.7
30
Not enough data
7.1
32
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
148
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
90
Not enough data
8.1
97
Not enough data
6.9
60
Not enough data
Platform Additional Functionality
8.4
96
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Not enough data
Platform Basics
8.7
35
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.3
9
Not enough data
8.6
6
Not enough data
Platform Data
8.5
40
Not enough data
8.2
33
Not enough data
Platform Additional Functionality
8.7
39
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.6
7
Not enough data
6.7
5
Not enough data
Platform Basics
8.6
217
Not enough data
Platform Data
8.3
214
Not enough data
7.6
197
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.1
206
Not enough data
Agentic AI - Account-Based Advertising
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.6
24
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
178
7.2
15
7.9
168
7.5
16
8.3
167
7.6
18
7.6
138
6.7
15
8.3
148
7.6
15
8.5
127
7.3
16
8.2
111
7.3
16
7.8
113
7.8
12
8.2
146
7.6
14
7.7
137
7.7
15
7.8
112
7.6
14
Feature Not Available
7.4
13
7.5
97
8.1
14
Targeting
8.6
183
7.8
17
8.9
179
7.1
15
8.2
148
6.7
16
8.0
129
6.4
15
Mobile
Not enough data
Not enough data
Feature Not Available
7.4
13
7.5
97
8.1
14
Platform
8.3
142
6.7
12
7.6
142
7.0
15
8.7
163
7.0
18
8.6
167
7.8
18
8.3
135
6.6
16
7.9
137
7.2
17
8.1
126
7.2
15
Feature Not Available
7.6
16
7.9
126
7.7
18
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.8
7
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
178
7.2
15
7.9
168
7.5
16
8.3
167
7.6
18
7.6
138
6.7
15
8.3
148
7.6
15
8.5
127
7.3
16
8.2
111
7.3
16
7.8
113
7.8
12
8.2
146
7.6
14
7.7
137
7.7
15
7.8
112
7.6
14
Feature Not Available
7.4
13
7.5
97
8.1
14
Targeting
8.6
183
7.8
17
8.9
179
7.1
15
8.2
148
6.7
16
8.0
129
6.4
15
Platform
8.3
142
6.7
12
7.6
142
7.0
15
8.7
163
7.0
18
8.6
167
7.8
18
8.3
135
6.6
16
7.9
137
7.2
17
8.1
126
7.2
15
Feature Not Available
7.6
16
7.9
126
7.7
18
Platform Interoperability
7.3(won by 0.6)
25
6.7
11
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by 0.1)
48
7.2
16
Campaign Management
8.3(won by 1.1)
178
7.2
15
7.9(won by 0.4)
168
7.5
16
8.3(won by 0.7)
167
7.6
18
7.6(won by 0.9)
138
6.7
15
8.3(won by 0.7)
148
7.6
15
8.5(won by 1.2)
127
7.3
16
8.2(won by 0.9)
111
7.3
16
7.8(tied score)
113
7.8(tied score)
12
8.2(won by 0.6)
146
7.6
14
7.7(tied score)
137
7.7(tied score)
15
7.8(won by 0.2)
112
7.6
14
Feature Not Available
7.4(won by default)
13
7.5
97
8.1(won by 0.6)
14
Targeting
8.6(won by 0.8)
183
7.8
17
8.9(won by 1.8)
179
7.1
15
8.2(won by 1.5)
148
6.7
16
8.0(won by 1.6)
129
6.4
15
Platform
8.3(won by 1.6)
142
6.7
12
7.6(won by 0.6)
142
7.0
15
8.7(won by 1.7)
163
7.0
18
8.6(won by 0.8)
167
7.8
18
8.3(won by 1.7)
135
6.6
16
7.9(won by 0.7)
137
7.2
17
8.1(won by 0.9)
126
7.2
15
Feature Not Available
7.6(won by default)
16
7.9(won by 0.2)
126
7.7
18
Lead Intelligence
7.8
10
Not enough data
7.2
10
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.0
10
Not enough data
Agentic AI - Lead Intelligence
6.9
6
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
178
7.2
15
7.9
168
7.5
16
8.3
167
7.6
18
7.6
138
6.7
15
8.3
148
7.6
15
8.5
127
7.3
16
8.2
111
7.3
16
7.8
113
7.8
12
8.2
146
7.6
14
7.7
137
7.7
15
7.8
112
7.6
14
Feature Not Available
7.4
13
7.5
97
8.1
14
Targeting
8.6
183
7.8
17
8.9
179
7.1
15
8.2
148
6.7
16
8.0
129
6.4
15
Demand Side Platforms
9.0
7
Not enough data
8.3
7
Not enough data
8.1
6
Not enough data
Platform
8.3
142
6.7
12
7.6
142
7.0
15
8.7
163
7.0
18
8.6
167
7.8
18
8.3
135
6.6
16
7.9
137
7.2
17
8.1
126
7.2
15
Feature Not Available
7.6
16
7.9
126
7.7
18
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
9.0
5
Not enough data
9.3
5
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
Not enough data
8.4
77
Not enough data
7.6
59
Not enough data
Lead Management
8.6
71
Not enough data
7.8
49
Not enough data
8.4
57
Not enough data
Marketing Campaigns
7.8
48
Not enough data
7.3
40
Not enough data
7.8
42
Not enough data
8.1
42
Not enough data
8.1
47
Not enough data
Data Availability - Marketing Account Intelligence
7.1
11
Not enough data
Data Accuracy - Marketing Account Intelligence
7.0
11
Not enough data
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
111
Not enough data
8.3
129
Not enough data
7.4
109
Not enough data
Lead Management
8.3
123
Not enough data
7.8
102
Not enough data
8.4
124
Not enough data
Marketing Campaigns
7.8
107
Not enough data
7.4
94
Not enough data
7.6
110
Not enough data
7.5
101
Not enough data
7.5
111
Not enough data
8.3
119
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Agentic AI - Social Networks
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and Reddit for business are categorized as Social Media Advertising and Display Advertising
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Retargeting, Customer Data Platform (CDP), Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Lead Intelligence, Visitor Identification, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, and Sales Intelligence
Reddit for business is categorized as Social Networks and Mobile Advertising
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Reddit for business
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.1%
Information Technology and Services
15.1%
Marketing and Advertising
11.9%
Financial Services
5.2%
Hospital & Health Care
2.8%
Other
37.9%
Marketing and Advertising
19.6%
Computer Software
13.7%
Information Technology and Services
9.8%
Computer Games
5.9%
Internet
3.9%
Other
47.1%
Alternatives
Discussions
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
How do you best find the list of Subreddits that you are allowed to target to?
1 Comment
EY
Best practice is to focus on parent-level interest categories rather than laser focusing on specific subs.
Targeting is slightly different on reddit vs...Read more
Reddit for business has no more discussions with answers
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