Compare Owler and ZoomInfo Sales 
At a Glance
Market Segments
Small-Business (38.0% of reviews)
Mid-Market (48.3% of reviews)
Entry-Level Pricing
$0.00
Contact Us 1 Seat
Owler
Star Rating
(483)4.3 out of 5
Market Segments
Small-Business (38.0% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 4 pricing plansZoomInfo Sales
Star Rating
(9,049)4.5 out of 5
Market Segments
Mid-Market (48.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ZoomInfo Sales excels in providing a comprehensive sales intelligence experience, with users highlighting its vast database of emails and contact details that are invaluable for lead generation. In contrast, Owler, while appreciated for its clear information on funding rounds, does not match the depth of data available in ZoomInfo.
- Users say that the implementation process for ZoomInfo Sales is straightforward, with many praising its intuitive onboarding features. However, Owler users also mention an easy initial setup, indicating that both platforms offer a user-friendly start, though ZoomInfo's overall functionality may provide more long-term benefits.
- Reviewers mention that ZoomInfo Sales stands out for its advanced features, such as the Copilot add-on, which utilizes AI for personalized outreach. This capability is particularly beneficial for sales teams looking to enhance their prospecting efforts, whereas Owler's strengths lie more in competitor tracking and market research.
- According to verified reviews, ZoomInfo Sales has a significantly higher G2 Score, reflecting greater overall user satisfaction. Users appreciate its ability to drill down into data to find key targets, while Owler, despite its solid user experience, falls short in comparison.
- Users highlight that ZoomInfo Sales provides robust market insights and account-level analytics, which are crucial for informed decision-making. In contrast, while Owler offers valuable alerts and notifications, it lacks the depth of insights that ZoomInfo delivers, making it less effective for users needing detailed analysis.
- Reviewers note that while both platforms have their strengths, ZoomInfo Sales is particularly favored for its quality of support and data accuracy, with users reporting a more reliable experience. Owler, on the other hand, is appreciated for its simplicity and ease of use, but may not meet the needs of users requiring extensive data capabilities.
Pricing
Entry-Level Pricing
Owler
Owler Community
$0.00
Research a few companies you are interested in, and follow up to 5 companies to receive ongoing real-time news alerts about them.
- Track up to 5 Companies
ZoomInfo Sales
ZoomInfo Professional
Contact Us
1 Seat
Take prospecting to the next level with best in class contact & company data.
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email
Free Trial
Owler
No trial information availableZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
8.4
358
8.7
7,388
Ease of Use
8.9
370
8.8
7,469
Ease of Setup
9.3
80
8.9
2,217
Ease of Admin
9.1
74
8.7
1,489
Quality of Support
8.5
208
8.7
6,602
Has the product been a good partner in doing business?
8.9
69
8.6
1,505
Product Direction (% positive)
7.7
361
8.7
7,149
Features by Category
Data Availability
7.8
109
8.3
4331
|
Verified
8.3
201
8.5
4276
|
Verified
8.2
215
|
Verified
8.2
2910
|
Verified
Not enough data
7.9
417
Data Accuracy
7.7
151
7.7
4325
|
Verified
7.9
192
8.2
4242
|
Verified
Not enough data
7.9
405
Agentic AI - Sales Intelligence
Not enough data
7.3
133
Not enough data
7.6
133
Not enough data
7.3
134
Not enough data
7.3
135
Not enough data
7.3
133
Not enough data
7.6
133
Platform
8.0
102
7.8
426
7.8
105
|
Verified
8.6
1323
|
Verified
8.6
126
8.6
1622
|
Verified
8.0
115
|
Verified
8.2
1366
|
Verified
7.3
90
|
Verified
7.7
1057
|
Verified
7.2
76
8.2
1241
|
Verified
Features
7.4
109
8.4
3430
|
Verified
7.5
101
8.4
3441
|
Verified
7.5
111
|
Verified
8.0
3172
|
Verified
7.9
113
8.3
3468
|
Verified
8.6
186
|
Verified
8.6
4198
|
Verified
8.8
195
|
Verified
8.1
3342
|
Verified
Feature Not Available
Feature Not Available
7.8
132
8.0
2705
|
Verified
6.9
81
7.8
1248
|
Verified
Lead Intelligence
8.3
54
|
Verified
8.6
1269
|
Verified
8.3
47
8.7
1297
7.9
47
8.6
1279
Lead Management
7.9
47
8.6
1256
Feature Not Available
8.3
1219
7.9
47
8.8
1309
Marketing Campaigns
7.5
41
8.0
1104
Feature Not Available
7.8
1095
Feature Not Available
7.8
1050
Feature Not Available
8.0
1096
Feature Not Available
8.3
1147
Campaign Execution
Feature Not Available
8.0
1066
8.3
45
8.6
1206
8.2
44
8.5
1191
Feature Not Available
8.3
1147
Agentic AI - Account Data Management
Not enough data
7.6
32
Not enough data
7.5
32
Not enough data
7.2
32
Not enough data
7.3
31
Not enough data
7.3
31
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.0
333
Not enough data
8.6
466
|
Verified
Not enough data
8.5
463
Not enough data
8.0
436
|
Verified
Organization
Not enough data
8.3
450
Not enough data
8.5
472
Not enough data
8.5
461
|
Verified
Performance Analysis
Not enough data
8.3
455
Not enough data
8.3
450
|
Verified
Sales Analysis
Not enough data
8.0
441
Not enough data
8.3
450
Generative AI
Not enough data
7.9
263
Not enough data
7.9
263
Agentic AI - AI Sales Assistant
Not enough data
8.0
30
Not enough data
8.0
30
Not enough data
8.2
30
Not enough data
8.0
29
Not enough data
7.9
29
Not enough data
8.0
29
Not enough data
8.2
29
Integrated Workflows
Not enough data
8.1
914
|
Verified
Not enough data
8.2
921
|
Verified
Not enough data
7.7
886
|
Verified
Not enough data
8.0
863
Not enough data
8.6
931
|
Verified
Not enough data
7.8
861
|
Verified
Not enough data
8.1
879
Repeatability and Reportability
Not enough data
8.3
890
|
Verified
Not enough data
8.3
890
|
Verified
Not enough data
8.3
873
|
Verified
Not enough data
8.1
869
Not enough data
7.4
820
AI and Automation
Not enough data
8.3
868
Not enough data
8.4
878
|
Verified
Not enough data
7.9
827
Not enough data
8.5
877
Not enough data
7.9
819
Generative AI
Not enough data
7.5
662
Agentic AI - Sales Engagement
Not enough data
7.8
60
Not enough data
8.1
60
Not enough data
8.1
59
Not enough data
8.0
60
Not enough data
7.8
59
Not enough data
7.8
58
Not enough data
8.0
60
Dialing Options
Not enough data
8.9
118
|
Verified
Not enough data
8.7
118
|
Verified
Not enough data
Not enough data
Agent Tools
Not enough data
Feature Not Available
Not enough data
8.5
113
|
Verified
Not enough data
8.4
109
|
Verified
Automation
Not enough data
8.3
100
Not enough data
Feature Not Available
Not enough data
8.5
103
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
AI Capabilities - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
Not enough data
8.4
1051
Not enough data
8.6
1050
Not enough data
7.7
709
Platform Additional Functionality
Not enough data
8.7
1016
Not enough data
8.4
759
Not enough data
8.0
703
Not enough data
8.5
786
Not enough data
8.3
795
Lead Intelligence
Not enough data
8.6
1292
Not enough data
8.6
1278
|
Verified
Not enough data
8.5
1321
|
Verified
Not enough data
8.5
1244
Not enough data
8.7
1268
Agentic AI - Lead Intelligence
Not enough data
7.7
85
Lead Monitoring
Not enough data
8.8
1422
|
Verified
Not enough data
8.7
1350
|
Verified
Not enough data
8.6
1321
|
Verified
Agentic AI - Lead Capture
Not enough data
7.9
56
Not enough data
7.7
56
Data Capture
Not enough data
8.0
905
Not enough data
8.6
1285
|
Verified
Not enough data
8.1
1210
|
Verified
Not enough data
8.6
1342
|
Verified
Analytics
Not enough data
8.8
1437
|
Verified
Not enough data
8.5
1319
|
Verified
Customization
Not enough data
8.2
1162
|
Verified
Not enough data
8.2
1213
|
Verified
Not enough data
8.1
1183
|
Verified
Not enough data
8.7
1364
|
Verified
Data collection
Not enough data
8.1
644
Not enough data
8.5
769
|
Verified
Not enough data
8.5
757
|
Verified
Not enough data
8.7
794
|
Verified
Not enough data
8.7
775
|
Verified
Segment Trending
Not enough data
8.3
704
|
Verified
Not enough data
8.1
671
Not enough data
8.1
656
|
Verified
Not enough data
8.1
678
Analysis
Not enough data
8.2
702
Not enough data
8.5
739
|
Verified
Not enough data
8.6
761
|
Verified
Platform
Not enough data
8.9
830
|
Verified
Not enough data
8.7
777
|
Verified
Not enough data
7.9
672
|
Verified
Not enough data
8.4
750
|
Verified
Not enough data
8.3
705
|
Verified
Not enough data
8.4
698
|
Verified
Agentic AI - Market Intelligence
Not enough data
7.6
37
Not enough data
7.4
38
Generative AI
Not enough data
7.7
616
Not enough data
7.4
614
Agentic AI - Email Verification
Not enough data
8.1
64
Agentic AI - Lead Mining
Not enough data
7.2
65
Not enough data
7.0
66
Agentic AI - Visitor Identification
Not enough data
8.2
25
Agentic AI - Salesforce AppExchange Apps
Not enough data
8.2
12
Not enough data
7.6
12
Not enough data
7.6
12
Not enough data
7.2
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
7.4
12
Agentic AI - Email Tracking
Not enough data
8.3
23
Not enough data
8.1
24
Not enough data
8.3
24
Not enough data
8.2
24
Not enough data
8.5
23
Not enough data
8.3
22
Not enough data
8.7
22
Analytics
Not enough data
8.5
509
Not enough data
8.6
502
Not enough data
8.6
464
Customizations
Not enough data
8.8
511
Not enough data
8.9
499
Not enough data
8.7
516
Not enough data
8.6
499
Not enough data
8.6
506
Generative AI
Not enough data
8.2
297
Agentic AI - Outbound Call Tracking
Not enough data
7.8
15
Not enough data
8.0
15
Calling
Not enough data
8.1
286
|
Verified
Not enough data
8.6
269
|
Verified
Not enough data
8.5
288
|
Verified
Not enough data
8.5
298
|
Verified
Not enough data
8.3
13
Contacts
Not enough data
8.6
257
|
Verified
Not enough data
8.7
288
|
Verified
Not enough data
8.8
291
|
Verified
Insights
Not enough data
8.4
287
|
Verified
Not enough data
8.6
292
|
Verified
Not enough data
8.2
284
|
Verified
Not enough data
8.5
294
|
Verified
Not enough data
8.6
288
Not enough data
8.2
13
Agentic AI - Marketing Account Intelligence
Not enough data
8.1
18
Not enough data
8.2
18
Not enough data
7.7
17
Not enough data
7.9
18
Lead Intelligence
8.4
142
8.4
981
7.9
123
8.5
1000
7.4
100
8.4
972
Lead Management
7.7
91
8.4
914
Feature Not Available
8.2
653
7.8
93
8.5
927
Marketing Campaigns
Feature Not Available
8.2
129
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.3
131
7.5
87
8.0
336
Data Availability - Marketing Account Intelligence
Not enough data
8.6
73
Data Accuracy - Marketing Account Intelligence
Not enough data
8.5
73
Categories
Categories
Shared Categories
Owler and ZoomInfo Sales are categorized as Sales Intelligence, Marketing Account Intelligence, and Account Data Management
Unique Categories
Owler has no unique categories
ZoomInfo Sales is categorized as AI Sales Assistant, Buyer Intent Data Providers, Visitor Identification, Lead Mining, Lead Intelligence, Lead Capture, Sales Engagement, Email Verification, Market Intelligence, Email Tracking, Salesforce AppExchange Apps, Auto Dialer, and Outbound Call Tracking
Reviews
Reviewers' Company Size
Owler
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.4%
Information Technology and Services
14.8%
Marketing and Advertising
6.8%
Financial Services
4.2%
Telecommunications
3.2%
Other
48.6%
Computer Software
24.2%
Information Technology and Services
22.1%
Marketing and Advertising
4.9%
Staffing and Recruiting
4.8%
Telecommunications
3.5%
Other
40.5%
Discussions
How does the free plan compare to the Paid benefits?
1 Comment
JG
The free one suits me well.Read more
What industry/verticals are the best fit for this product?
1 Comment
JM
Owler is a community-based business insights platform that provides information on companies, industries, and competitors. It's widely used across various...Read more
What is ZoomInfo used for?
6 Comments
DT
Prospect/Company's insight, role, hierarchy and contact information. Read more
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