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Compare Owler and ZoomInfo Sales 
At a Glance
Market Segments
Small-Business (37.8% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
$0.00
Contact Us 1 Seat
Owler
Star Rating
(482)4.3 out of 5
Market Segments
Small-Business (37.8% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 4 pricing plansZoomInfo Sales
Star Rating
(9,004)4.5 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ZoomInfo Sales excels in providing accurate and timely B2B data, with users highlighting its ability to quickly find leads using just a company name and contact details. This efficiency significantly reduces the time spent on lead generation compared to Owler.
- Users say that the implementation process for ZoomInfo Sales is notably smooth, with many praising the intuitive onboarding experience. In contrast, while Owler also offers an easy setup, it lacks the depth of features that ZoomInfo provides, which may limit its effectiveness for more complex sales strategies.
- Reviewers mention that ZoomInfo Sales has a higher overall satisfaction score, reflecting its robust capabilities in account data management and marketing intelligence. Users appreciate features like the latest data updates, which enhance the reliability of the information they access.
- According to verified reviews, Owler shines in its user experience, particularly for tracking competitors and receiving alerts about industry announcements. However, it falls short in the breadth of data available, which can be a drawback for users needing comprehensive insights.
- Users highlight that while both platforms offer valuable insights, ZoomInfo Sales provides a more extensive range of features for lead analysis and market insights, making it a preferred choice for users focused on sales growth. Owler, on the other hand, is appreciated for its simplicity and ease of use, particularly for small businesses.
- G2 reviewers note that ZoomInfo Sales has a significantly larger volume of recent reviews, indicating a more active user base and ongoing improvements. This contrasts with Owler, which has fewer reviews and may not reflect the latest user experiences as effectively.
Pricing
Entry-Level Pricing
Owler
Owler Community
$0.00
Research a few companies you are interested in, and follow up to 5 companies to receive ongoing real-time news alerts about them.
- Track up to 5 Companies
ZoomInfo Sales
ZoomInfo Professional
Contact Us
1 Seat
Take prospecting to the next level with best in class contact & company data.
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email
Free Trial
Owler
No trial information availableZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
8.4
358
8.7
7,359
Ease of Use
8.9
370
8.8
7,439
Ease of Setup
9.3
80
8.9
2,187
Ease of Admin
9.1
74
8.7
1,485
Quality of Support
8.5
208
8.7
6,575
Has the product been a good partner in doing business?
8.9
69
8.6
1,501
Product Direction (% positive)
7.7
361
8.7
7,120
Features by Category
Data Availability
7.8
109
8.3
4304
|
Verified
8.3
201
8.5
4265
|
Verified
8.2
215
|
Verified
8.2
2903
|
Verified
Not enough data
7.9
414
Data Accuracy
7.7
151
7.7
4302
|
Verified
7.9
192
8.2
4237
|
Verified
Not enough data
7.9
405
Agentic AI - Sales Intelligence
Not enough data
7.3
133
Not enough data
7.6
133
Not enough data
7.3
134
Not enough data
7.3
135
Not enough data
7.3
133
Not enough data
7.6
133
Platform
8.0
102
7.8
426
7.8
105
|
Verified
8.6
1324
|
Verified
8.6
126
8.6
1622
|
Verified
8.0
115
|
Verified
8.2
1367
|
Verified
7.3
90
|
Verified
7.7
1058
|
Verified
7.2
76
8.2
1242
|
Verified
Features
7.4
109
8.4
3421
|
Verified
7.5
101
8.4
3433
|
Verified
7.5
111
|
Verified
8.0
3170
|
Verified
7.9
113
8.3
3459
|
Verified
8.6
186
|
Verified
8.6
4191
|
Verified
8.8
195
|
Verified
8.1
3338
|
Verified
Feature Not Available
Feature Not Available
7.8
132
8.0
2705
|
Verified
6.9
81
7.8
1246
|
Verified
Lead Intelligence
8.3
54
|
Verified
8.6
1270
|
Verified
8.3
47
8.7
1298
7.9
47
8.6
1280
Lead Management
7.9
47
8.6
1258
Feature Not Available
8.3
1221
7.9
47
8.8
1311
Marketing Campaigns
7.5
41
8.0
1106
Feature Not Available
7.9
1096
Feature Not Available
7.8
1052
Feature Not Available
8.0
1097
Feature Not Available
8.3
1149
Campaign Execution
Feature Not Available
8.0
1068
8.3
45
8.6
1208
8.2
44
8.5
1192
Feature Not Available
8.3
1149
Agentic AI - Account Data Management
Not enough data
7.7
33
Not enough data
7.6
33
Not enough data
7.3
33
Not enough data
7.4
32
Not enough data
7.4
32
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.0
333
Not enough data
8.6
466
|
Verified
Not enough data
8.5
463
Not enough data
8.0
436
|
Verified
Organization
Not enough data
8.3
450
Not enough data
8.5
472
Not enough data
8.5
461
|
Verified
Performance Analysis
Not enough data
8.3
455
Not enough data
8.3
450
|
Verified
Sales Analysis
Not enough data
8.0
441
Not enough data
8.3
450
Generative AI
Not enough data
7.9
263
Not enough data
7.9
263
Agentic AI - AI Sales Assistant
Not enough data
8.0
30
Not enough data
8.0
30
Not enough data
8.2
30
Not enough data
8.0
29
Not enough data
7.9
29
Not enough data
8.0
29
Not enough data
8.2
29
Integrated Workflows
Not enough data
8.1
913
|
Verified
Not enough data
8.2
921
|
Verified
Not enough data
7.7
885
|
Verified
Not enough data
8.0
862
Not enough data
8.6
929
|
Verified
Not enough data
7.8
861
|
Verified
Not enough data
8.1
879
Repeatability and Reportability
Not enough data
8.3
890
|
Verified
Not enough data
8.3
890
|
Verified
Not enough data
8.3
873
|
Verified
Not enough data
8.1
869
Not enough data
7.4
820
AI and Automation
Not enough data
8.3
868
Not enough data
8.4
878
|
Verified
Not enough data
7.9
827
Not enough data
8.5
877
Not enough data
7.9
819
Generative AI
Not enough data
7.5
661
Agentic AI - Sales Engagement
Not enough data
7.8
60
Not enough data
8.1
60
Not enough data
8.1
59
Not enough data
8.0
60
Not enough data
7.8
59
Not enough data
7.8
58
Not enough data
8.0
59
Dialing Options
Not enough data
8.9
118
|
Verified
Not enough data
8.7
118
|
Verified
Not enough data
Not enough data
Agent Tools
Not enough data
Feature Not Available
Not enough data
8.5
113
|
Verified
Not enough data
8.4
109
|
Verified
Automation
Not enough data
8.3
100
Not enough data
Feature Not Available
Not enough data
8.5
103
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
AI Capabilities - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
Not enough data
8.4
1050
Not enough data
8.6
1049
Not enough data
7.7
709
Platform Additional Functionality
Not enough data
8.7
1013
Not enough data
8.4
757
Not enough data
8.0
702
Not enough data
8.5
785
Not enough data
8.3
794
Lead Intelligence
Not enough data
8.6
1291
Not enough data
8.6
1278
|
Verified
Not enough data
8.5
1319
|
Verified
Not enough data
8.5
1243
Not enough data
8.7
1268
Agentic AI - Lead Intelligence
Not enough data
7.7
84
Lead Monitoring
Not enough data
8.8
1424
|
Verified
Not enough data
8.7
1352
|
Verified
Not enough data
8.6
1323
|
Verified
Agentic AI - Lead Capture
Not enough data
7.9
56
Not enough data
7.7
56
Data Capture
Not enough data
8.0
905
Not enough data
8.6
1286
|
Verified
Not enough data
8.1
1211
|
Verified
Not enough data
8.6
1344
|
Verified
Analytics
Not enough data
8.8
1439
|
Verified
Not enough data
8.5
1321
|
Verified
Customization
Not enough data
8.2
1164
|
Verified
Not enough data
8.2
1214
|
Verified
Not enough data
8.1
1185
|
Verified
Not enough data
8.7
1366
|
Verified
Data collection
Not enough data
8.1
644
Not enough data
8.5
769
|
Verified
Not enough data
8.5
757
|
Verified
Not enough data
8.7
794
|
Verified
Not enough data
8.7
775
|
Verified
Segment Trending
Not enough data
8.3
704
|
Verified
Not enough data
8.1
670
Not enough data
8.1
656
|
Verified
Not enough data
8.1
678
Analysis
Not enough data
8.2
702
Not enough data
8.5
739
|
Verified
Not enough data
8.6
761
|
Verified
Platform
Not enough data
8.9
830
|
Verified
Not enough data
8.7
777
|
Verified
Not enough data
7.9
672
|
Verified
Not enough data
8.4
750
|
Verified
Not enough data
8.3
705
|
Verified
Not enough data
8.4
698
|
Verified
Agentic AI - Market Intelligence
Not enough data
7.6
37
Not enough data
7.4
38
Generative AI
Not enough data
7.7
618
Not enough data
7.4
616
Agentic AI - Email Verification
Not enough data
8.2
65
Agentic AI - Lead Mining
Not enough data
7.2
66
Not enough data
7.0
67
Agentic AI - Visitor Identification
Not enough data
8.1
24
Agentic AI - Salesforce AppExchange Apps
Not enough data
8.2
12
Not enough data
7.6
12
Not enough data
7.6
12
Not enough data
7.2
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
7.4
12
Agentic AI - Email Tracking
Not enough data
8.3
23
Not enough data
8.1
24
Not enough data
8.3
24
Not enough data
8.2
24
Not enough data
8.5
23
Not enough data
8.3
22
Not enough data
8.7
22
Analytics
Not enough data
8.5
508
Not enough data
8.6
502
Not enough data
8.6
464
Customizations
Not enough data
8.8
511
Not enough data
8.9
499
Not enough data
8.7
516
Not enough data
8.6
499
Not enough data
8.6
506
Generative AI
Not enough data
8.2
297
Agentic AI - Outbound Call Tracking
Not enough data
7.8
15
Not enough data
8.0
15
Calling
Not enough data
8.1
286
|
Verified
Not enough data
8.6
269
|
Verified
Not enough data
8.5
288
|
Verified
Not enough data
8.5
298
|
Verified
Not enough data
8.3
13
Contacts
Not enough data
8.6
257
|
Verified
Not enough data
8.7
288
|
Verified
Not enough data
8.8
291
|
Verified
Insights
Not enough data
8.4
287
|
Verified
Not enough data
8.6
292
|
Verified
Not enough data
8.2
284
|
Verified
Not enough data
8.5
294
|
Verified
Not enough data
8.6
288
Not enough data
8.2
13
Agentic AI - Marketing Account Intelligence
Not enough data
8.1
18
Not enough data
8.2
18
Not enough data
7.7
17
Not enough data
7.9
18
Lead Intelligence
8.4
142
8.4
981
7.9
123
8.5
1001
7.4
100
8.4
973
Lead Management
7.7
91
8.4
914
Feature Not Available
8.2
653
7.8
93
8.5
927
Marketing Campaigns
Feature Not Available
8.2
129
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.3
131
7.5
87
8.0
336
Data Availability - Marketing Account Intelligence
Not enough data
8.6
73
Data Accuracy - Marketing Account Intelligence
Not enough data
8.5
73
Categories
Categories
Shared Categories
Owler and ZoomInfo Sales are categorized as Sales Intelligence, Marketing Account Intelligence, and Account Data Management
Unique Categories
Owler has no unique categories
ZoomInfo Sales is categorized as AI Sales Assistant, Buyer Intent Data Providers, Visitor Identification, Lead Mining, Lead Intelligence, Lead Capture, Sales Engagement, Email Verification, Market Intelligence, Email Tracking, Salesforce AppExchange Apps, Auto Dialer, and Outbound Call Tracking
Reviews
Reviewers' Company Size
Owler
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.4%
Information Technology and Services
14.8%
Marketing and Advertising
6.8%
Financial Services
4.2%
Telecommunications
3.2%
Other
48.6%
Computer Software
24.3%
Information Technology and Services
22.2%
Marketing and Advertising
4.9%
Staffing and Recruiting
4.7%
Telecommunications
3.4%
Other
40.5%
Discussions
How does the free plan compare to the Paid benefits?
1 Comment
JG
The free one suits me well.Read more
What industry/verticals are the best fit for this product?
1 Comment
JM
Owler is a community-based business insights platform that provides information on companies, industries, and competitors. It's widely used across various...Read more
What is ZoomInfo used for?
6 Comments
DT
Prospect/Company's insight, role, hierarchy and contact information. Read more
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