Introducing G2.ai, the future of software buying.Try now
Compare Ortto and Smile.io 
Featured Products
At a Glance
Market Segments
Small-Business (70.3% of reviews)
Small-Business (92.4% of reviews)
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free
Ortto
Star Rating
(621)4.4 out of 5
Market Segments
Small-Business (70.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free Trial is available
Browse all 4 pricing plansSmile.io
Star Rating
(394)4.6 out of 5
Market Segments
Small-Business (92.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansOrtto vs Smile.io
When assessing the two solutions, reviewers found Smile.io easier to use, set up, and administer. Reviewers also preferred doing business with Smile.io overall.
- Reviewers felt that Smile.io meets the needs of their business better than Ortto.
- When comparing quality of ongoing product support, reviewers felt that Smile.io is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Smile.io over Ortto.
Pricing
Entry-Level Pricing
Ortto
Starter
Starting at $199.00
5000 Contacts
Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results.
- 24/6 support (live chat and email)
- Visual journey builder
- Drag and drop email builder
Smile.io
Free
Free
Up to 200 monthly orders
- Points program
- Referral program
- Basic branding
Free Trial
Ortto
Free Trial is available
Smile.io
No trial information availableRatings
Meets Requirements
8.5
560
8.7
386
Ease of Use
8.7
565
9.1
391
Ease of Setup
8.6
313
9.2
374
Ease of Admin
8.8
295
9.2
272
Quality of Support
8.9
528
9.5
364
Has the product been a good partner in doing business?
8.9
286
9.3
266
Product Direction (% positive)
8.9
557
9.1
381
Features by Category
Email Marketing
8.4
398
|
Verified
Not enough data
8.9
384
|
Verified
Not enough data
8.3
378
|
Verified
Not enough data
9.1
345
|
Verified
Not enough data
Online Marketing
7.0
198
|
Verified
Not enough data
7.9
203
|
Verified
Not enough data
8.2
210
|
Verified
Not enough data
8.3
267
|
Verified
Not enough data
7.6
167
|
Verified
Not enough data
Lead Management
8.2
298
|
Verified
Not enough data
7.8
271
|
Verified
Not enough data
8.5
325
|
Verified
Not enough data
7.8
239
|
Verified
Not enough data
8.8
322
|
Verified
Not enough data
8.5
289
|
Verified
Not enough data
8.7
278
|
Verified
Not enough data
8.3
261
|
Verified
Not enough data
Campaign Management
8.0
218
|
Verified
Not enough data
7.6
143
Not enough data
7.5
63
|
Verified
Not enough data
7.1
52
Not enough data
Social
6.6
116
Not enough data
7.3
97
|
Verified
Not enough data
7.8
63
Not enough data
7.5
56
Not enough data
7.8
103
|
Verified
Not enough data
Reporting & Analytics
8.2
347
|
Verified
Not enough data
7.5
247
|
Verified
Not enough data
7.1
189
|
Verified
Not enough data
6.8
160
|
Verified
Not enough data
6.1
123
Not enough data
Platform
8.1
201
|
Verified
Not enough data
8.6
150
|
Verified
Not enough data
8.3
210
|
Verified
Not enough data
7.6
43
Not enough data
6.8
113
|
Verified
Not enough data
8.6
221
|
Verified
Not enough data
7.4
94
|
Verified
Not enough data
Agentic AI - Marketing Automation
8.0
15
Not enough data
8.0
15
Not enough data
7.8
15
Not enough data
7.8
15
Not enough data
8.0
15
Not enough data
8.2
15
Not enough data
Integration
8.5
215
|
Verified
Not enough data
8.4
211
|
Verified
Not enough data
7.9
170
|
Verified
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.0
82
|
Verified
Not enough data
6.9
53
|
Verified
Not enough data
7.7
58
|
Verified
Not enough data
8.6
60
Not enough data
Edit
8.4
64
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
Feature Not Available
Not enough data
Logistics
8.1
83
|
Verified
Not enough data
7.2
67
|
Verified
Not enough data
7.8
81
|
Verified
Not enough data
7.7
46
Not enough data
Generative AI
6.9
7
Not enough data
8.1
7
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
7.7
28
Not enough data
8.1
32
Not enough data
8.6
37
Not enough data
8.3
29
Not enough data
Intelligence
8.2
37
Not enough data
6.7
21
Not enough data
6.7
23
Not enough data
Platform Basics
7.8
73
Not enough data
7.8
62
Not enough data
8.4
64
Not enough data
8.0
48
Not enough data
7.8
52
Not enough data
Agentic AI - Customer Journey Mapping
6.3
5
Not enough data
Design and Customization
6.9
14
Not enough data
8.3
14
Not enough data
7.7
13
Not enough data
8.7
10
Not enough data
Campaigns
9.1
9
Not enough data
9.1
13
Not enough data
8.5
10
Not enough data
8.1
13
Not enough data
Integrations
7.3
13
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
7.8
6
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
8.5
32
Not enough data
8.1
33
Not enough data
7.6
22
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
8.5
24
Not enough data
8.9
22
Not enough data
8.2
18
Not enough data
8.4
25
Not enough data
Analytics
8.1
28
Not enough data
7.9
33
Not enough data
Customization
8.4
28
Not enough data
8.3
29
Not enough data
7.9
30
Not enough data
7.9
28
Not enough data
Development
6.8
22
Not enough data
7.0
18
Not enough data
Management
8.6
22
Not enough data
7.8
20
Not enough data
Integration Options
7.9
12
Not enough data
8.2
10
Not enough data
7.9
21
Not enough data
7.8
10
Not enough data
Loyalty Experience
Not enough data
9.0
354
Not enough data
8.9
353
Not enough data
8.4
345
Not enough data
8.0
342
Not enough data
6.9
336
Not enough data
6.7
330
Loyalty Platform
Not enough data
7.9
340
Not enough data
8.1
337
Not enough data
8.1
336
Not enough data
7.6
327
Not enough data
8.4
336
Agentic AI - Loyalty Management
Not enough data
7.1
121
Not enough data
8.0
122
Not enough data
7.1
120
Not enough data
7.1
122
Customization
8.7
10
Not enough data
8.7
10
Not enough data
8.3
7
Not enough data
8.7
9
Not enough data
Additional Functionality
9.0
10
Not enough data
Feature Not Available
Not enough data
8.5
8
Not enough data
7.3
5
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Advocacy
Not enough data
6.9
13
Not enough data
6.7
13
Not enough data
6.0
14
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.6
14
Not enough data
7.4
13
Not enough data
7.4
12
Not enough data
Discovery
7.7
14
Not enough data
8.5
16
Not enough data
8.6
13
Not enough data
Management
7.8
12
Not enough data
8.4
15
Not enough data
Platform
8.6
17
Not enough data
8.3
16
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.4
19
|
Verified
Not enough data
9.3
23
|
Verified
Not enough data
8.2
18
|
Verified
Not enough data
7.9
22
|
Verified
Not enough data
Campaigns
7.4
22
Not enough data
8.9
18
Not enough data
8.2
20
Not enough data
8.7
17
|
Verified
Not enough data
9.3
26
|
Verified
Not enough data
8.9
24
|
Verified
Not enough data
Engagement
8.3
19
|
Verified
Not enough data
Platform
8.7
24
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
8.0
21
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.9
33
|
Verified
Not enough data
8.6
45
|
Verified
Not enough data
8.4
42
|
Verified
Not enough data
8.8
39
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.5
54
|
Verified
Not enough data
8.5
54
|
Verified
Not enough data
8.1
42
|
Verified
Not enough data
8.3
42
|
Verified
Not enough data
8.1
44
|
Verified
Not enough data
8.5
19
Not enough data
Agentic AI - Marketing Analytics
5.3
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Categories
Categories
Shared Categories
Ortto and Smile.io share no categories
Reviews
Reviewers' Company Size
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smile.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.6%
Computer Software
11.9%
Information Technology and Services
8.4%
Financial Services
4.5%
Internet
3.8%
Other
57.9%
Retail
35.1%
Apparel & Fashion
12.2%
Consumer Goods
8.7%
Cosmetics
7.9%
Food & Beverages
7.6%
Other
28.5%
Discussions
What is Ortto used for?
1 Comment
DR
Comment deleted by user.Read more
What Integrations does Ortto have?
1 Comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
Is smile IO for free?
1 Comment
Official Response from Smile.io
Smile.io offers a free plan for up to 200 monthly orders. With this free plan, commerce brands can launch a points program, a referral program with basic...Read more
What is JS smile io?
1 Comment
Official Response from Smile.io
You view a breakdown of what you can do with the JavaScript SDK disabled vs enabled on Smile.io here at our help articles:...Read more
What are Smile rewards?
1 Comment
Official Response from Smile.io
Smile rewards is a loyalty platform for commerce brands on Shopify, Shopify Plus and BigCommerce. The platform enables brands to provide easy-to-use rewards...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
